Klaviyo

From jaw-dropping catwalk moments to front-row power moves, couture statements to next-season must-haves, all eyes were firmly on London. And to celebrate in style? Klaviyo gathered some of Europe's biggest fashion brands at the iconic members’ club, Tramp, for a night where innovation met indulgence. We kicked things off with a powerhouse panel hosted by Klaviyo CMO Jamie Domenici, joined by Rebecca Scott (Hush), Ed Bull (Limesharp) and Josh Duggan (Vervaunt). The conversation? A front-row seat to the future of fashion as we covered ecommerce growth, cutting-edge innovation, and what it really takes to stand out in a crowded market. And while Fashion Week may be all about the trends, the brands shaping what’s next aren’t just following, they’re leading — and doing so with smarter data, sharper strategy and customer relationships that go far beyond the runway. Want the inside track on how those brands are reshaping their growth? Dive into our latest European State of Fashion Marketing Report: https://bit.ly/4aDA0Fd

Now departing: eTail™ West 2026 🚀 From hands-on demos of our autonomous B2C CRM to packed conversations about moving faster with AI, automation, and customer data — the energy at our booth was nonstop. On the main stage, Kelly Haut Thacker and Ashley Kick (Dôen) shared how top retailers are building trust at every touchpoint by bringing AI and customer data together — and why that trust fuels long-term growth. We closed it out ranch-style 🌅 with our partners Orita and PostPilot at Metate Ranch (sunset jeep tours included). Thanks to everyone who stopped by, joined the conversation, and made it unforgettable. Until next time, eTail™.

🤔 If only there was a way to make text more immersive and engaging than SMS. Oh, you mean RCS? Yeah, we do that. And it drives results. And it’s available for everyone. Give your text strategy the glow up it deserves. Learn more: https://bit.ly/4ruOvB7

Reporting shouldn’t be guesswork. With Klaviyo’s Omnichannel Attribution, you get a single, unbiased view of how both Klaviyo and non-Klaviyo channels contribute to conversions — all in one place.

rumor has it you can win this at eTail West next week 🤫 stop by booth #810 to learn more. https://bit.ly/4qwT9NI

This could be you 👀 Klaviyo Champion invitation deadline is next week (Feb 27th). Request your invitation today: https://bit.ly/3OcXzMa

A peek into a day at Klaviyo Connect 🚀 Next stop: 📍 Toronto Want to join us in a city near you? See where we’re headed: https://bit.ly/3HaN8G8

Klaviyo Connect Dallas proved everything’s bigger in Texas — especially the community. 🤠 A jam-packed day of connecting with customers, learning from experts, and growing alongside the Klaviyo community. Next stop: 📍Toronto — see you March 10th! Check out where else we are headed: https://bit.ly/3HaN8G8

From Nine West Group to Hunter Boots Ltd, Marc Fisher Footwear switched all 6 of their brands from Listrak to Klaviyo — and unlocked 20% time savings on CRM execution. See why Marc Fisher consolidated email, SMS, and push into Klaviyo’s B2C CRM 👉 https://bit.ly/46bFzZ1

Valentine’s Day has entered its self-indulgence era. We dug into customer data from the peak Valentine’s Day shopping period, and one thing is clear: this holiday is no longer just about couples. It’s about self-gifting, Galentine’s plans, pet presents, and last-minute decisions made in the moment. Here’s what the data shows: ❤️ A meaningful share of Valentine’s purchases now happen on February 14 itself ❤️ Text messaging spikes on the day, with 40%+ of campaigns referencing Valentine’s Day ❤️ Jewelry still leads—but food, beverages, and pet products are right behind Valentine’s shoppers today are high-intent, short on time, and buying for more than just a partner. So yes—this Valentine’s Day might look a little different for your brand. Less planning. More impulse. More “from: me → to: me” energy. Curious how brands should show up for these moments? Learn more: https://bit.ly/4qE8r3w