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influencer

society

Learn about this topic in these articles:

Instagram

  • Mike Krieger and Kevin Systrom
    In Instagram: Influence and criticisms

    …the era of the “influencer”—individuals who have built a considerable social media following and use that influence to advertise particular products or services. Influencers are often courted by brands and may receive financial compensation and free products for posting information or reviews or name-dropping a product in their posts…

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