Every sales and marketing team faces the same impossible choice: Spend hours crafting personalized emails that actually get responses or blast out generic sequences at scale and watch response rates crater. The current reality is unsustainable. Your BDRs are burning out writing one-off emails that eat up their entire day. Your AEs are drowning in […]
The AI email agent market has exploded with options — from enterprise platforms with robust integrations and sophisticated personalization to simpler free tools that integrate directly with Gmail. The stakes are high for picking the right tool. The right AI email agent can dramatically reduce costs, boost team productivity, and generate millions in new pipeline. […]
Picture this: Your sales team celebrates a big deal and when leadership asks what drove the win, someone inevitably points to the last touchpoint — maybe a demo request, a pricing inquiry, or a LinkedIn connection. It’s tempting to give all the credit to whatever tipped the scales, but here’s the problem: You might be […]
Many GTM strategies are fighting the wrong battle. While your team obsesses over MQLs and conversion rates, 95% of your buyer’s journey is happening in complete darkness — invisible to every measurement system you’re using. This anonymous research activity, what we call the Dark Funnel, is where real buying decisions get made, yet most GTM […]
On 4th June, more than 300 B2B leaders came together in London for Inspire UK — and the takeaways are still reverberating. This wasn’t another theory-heavy conference. From the moment doors opened at 155 Bishopsgate, it was clear: attendees came to share what’s working, what’s changing, and what the future of go-to-market really looks like […]
6sense is fortunate to have incredible agency partners who help marketers master the platform and offer outsourced help executing GTM campaigns. Gilroy, a tier one 6sense Agency Partner, recently moderated one of our 6sense User Group events in London — sharing recent innovations and the success early adopters have enjoyed. Below is a lightly-edited recap […]
To maximize growth you need to actively win business away from your competitors. Enter the competitive takeout campaign: a strategic approach to identifying and converting accounts currently using competitor solutions. With Intelligent Workflows from 6sense, creating and executing competitive takeout campaigns has never been easier — and the results can be transformative. Why competitive takeout […]
When was the last time your sales team complained about having too many high-quality leads? If you’re like most B2B organizations, the answer is probably “never.” More likely, your sales leaders are constantly pushing for better leads and less time spent on manual tasks that don’t directly contribute to closing deals. Here’s the reality for […]
When I walked into Inspire last year, I was struck by the energy and enthusiasm within the room. Now, as I prepare for my second Inspire and our company’s third, I’m excited to witness how rapidly our UK Go-To-Market community has evolved from nailing the basics of ABM to embracing sophisticated, AI-driven strategies. This year’s […]
AI email agents are game-changers for sales teams looking to scale their outreach while maintaining a personalized, human-like touch. By automating the entire email conversation process — not just sending messages but also interpreting responses and escalating when needed — these agents free up sales reps to focus on closing deals rather than chasing […]
No matter what your role is on the revenue team, from sales to marketing to operations, one thing is universally true: you are busy. You’ve got a daily task list a mile long, and even then, it’s more work than many people realize. Behind almost every task on your list is another list of steps […]
Closing the deal: Case studies on overcoming common challenges in B2B sales In the B2B sales industry, organizations can often accelerate revenue growth and boost efficiency by enhancing their targeting and customer insights. 6sense’s AI marketing and sales software unlocks efficiencies by revealing customer preferences and buying journeys, empowering businesses to make informed decisions and […]