Guides

It’s easy to fall into the trap of a half-hearted ABM strategy. There’s some account targeting happening, a few personalized emails going out, maybe some display ads aimed at your key accounts. But, without a comprehensive strategy it can feel like piecing together a collection of tactics instead of a cohesive plan. An ABM strategy […]

Most B2B companies are sitting on a goldmine of buyer intent and completely missing it. While marketing teams celebrate inbound lead generation volume and argue over MQL definitions, buyers are conducting 70% of their research in the shadows, involving 11-person buying committees, and making decisions long before they ever fill out your carefully optimized forms. […]

Your Google Ads dashboard shows clicks and impressions, but your pipeline tells a different story. You’re hitting traffic targets while missing revenue goals — a frustrating disconnect that every demand gen pro knows too well. The culprit? You’re optimizing for engagement instead of outcomes, targeting anyone who might click rather than accounts that are actually […]

Introduction When you’re looking for LinkedIn ad campaign examples that drive revenue without draining your budget, the secret is precision targeting. LinkedIn ads deliver quality B2B leads, but the platform’s premium pricing means every campaign decision matters. The difference between campaigns that waste spend and those that generate pipeline comes down to reaching accounts that […]

B2B marketing teams are being asked to drive more pipeline, prove clearer ROI, and generate better results — all while working with tighter budgets and smaller teams than they had just a few years ago. Every dollar of ad spend needs to count. Every campaign needs to perform. Every channel needs to contribute to revenue […]

Introduction: Why B2B Google Ads need smarter targeting Running Google Ads for B2B companies isn’t like advertising consumer products. You’re dealing with longer sales cycles, multiple decision-makers, and significantly higher cost-per-click rates that can quickly drain budgets. The average B2B buyer journey involves more than 10 stakeholders and takes nearly a year to complete, making […]

Introduction Every day, as of publication date of this guide, 376.4 billion emails flood inboxes worldwide. It’s hard to get noticed amid that volume, especially when most B2B email feels like background noise: generic, templated, and easily ignored. The numbers tell the story: while office workers receive more than 130 emails daily, the average open […]

Your team is grinding to generate leads in sales. They’re making calls, sending emails, and chasing every lead that comes through the door. Marketing is delivering more MQLs than ever, but somehow deals aren’t closing. Reps spend hours researching prospects who never respond. Your lead generation efforts look healthy at the top of the funnel, […]

Executive Summary Making a big change in your marketing strategy can be overwhelming. You’ve relied on Marketing Qualified Leads (MQLs) for years, and shifting away might seem like a huge leap. But here’s the truth: sticking with MQLs doesn’t just keep you in your comfort zone — it holds you back from real growth. This […]

Introduction AI agents are revolutionizing how businesses operate, offering unprecedented capabilities to streamline processes, generate insights, and drive revenue growth.   For sales and marketing teams, these intelligent systems represent a quantum leap in efficiency, enabling organizations to:  Far more than simple automation tools, AI agents are sophisticated systems capable of analyzing vast amounts of data, […]

Generic advertising doesn’t cut it. Decision makers are bombarded with hundreds of marketing messages daily, making it increasingly difficult to capture attention and drive meaningful engagement. These B2B advertising examples demonstrate how leading organizations achieve higher engagement rates, reduce costs, and accelerate deal velocity by months. Harnessing common channels for B2B advertising You already know […]

Account-based marketing has evolved dramatically since its early days, when companies struggled to scale personalized campaigns beyond a handful of target accounts. Limited resources forced teams to make strategic compromises — broader messaging, less personalization, fewer touchpoints – just to cover their account list. Today’s ABM landscape is different. Platforms like 6sense enable teams to […]