Revenue Makers

  When marketing meets finance, the data gets real. In this episode, George Samaras, Head of Marketing Operations at Ataccama, joins Adam Kaiser to zoom in on what happens when marketing ops reports directly to the CFO. George explains how being part of the finance org reshaped his view of marketing metrics, moving from campaign […]

They’re looking at these other accounts, these other vendors, and why wouldn’t you wanna get ahead of that and be the first person? It’s the same thing as when you qualify an account. You wanna be the first person to reach out to that account before any other vendor. You don’t wanna give them the […]

Everybody’s gonna have to, like, really think about redesigning, like, way more for simplicity. How do you get to the right question and answer? You know, I know we had that in past lives with some of the chatbots that claimed to be AI, and now it really is, and it can be trained in […]

How can we use this as a vehicle of being true to our purpose of putting the customer at the center? I think that’s really important. Now more than ever, especially B2B, I think we should be in the business of human connection. That’s really what this is trying to do. It’s trying to connect […]

If we take a step back, why does it even matter? Why should we care about signals? And I think it boils down to our diminishing attention. We have very little attention, which is just getting shorter and shorter. And so marketers have less opportunities to capture that attention, and we need to use and […]

When it comes to the people, I think you still need people to keep these agents on track to orchestrate them, to sense check and, you know, make sure that there’s the human in the loop. So I think this will help our teams take this on a bit more, but also, I think, help […]

None of the CEOs in our study, even though they were five xers, every CEO we work with, we all have an Achilles’ heel. Right? There’s there are things that we’re great at, things that we’re not great at. Having that self awareness, is so important to know who do I need to bring on […]

We’ve been talking about buying groups for a while, and there’s all kinds of research that shows that the way B2B buyers buy is in groups. But oftentimes marketing is lead centric, like sending lead by lead, one by one, single file to your sales team, and it’s not really the way buyers buy. This […]

Think the cultural shift has been the most in important piece of it. And in some ways, even more of a challenge than the technology setup itself. It’s really required the team starting to think of AI not as so much of, like, a sidecar, but more of a copilot that’s embedded in everything that […]

We as humans and our buyers, even in B2B tech, are human beings. We research, we talk, we learn, we go to events, we talk to our colleagues consistently. Not when a budget is hired or lowered, right, or when, you know, you all of a sudden get some extra money and you put some […]

Building a relationship with somebody is so important. So you can when you get to that point of misalignment and when that horror story happens, you can actually call and say, 6AI. We need to talk. We have to take this offline. We have to talk human to human. This is Revenue Makers, the podcast […]

Lean into your trailblazers. These are are, like, the most curious ones out there. Right? They are leaning in. They are creating. They are seeing the problems and beginning to build these GPTs. Make them shine. I believe that they are the ones that are going to inspire others. Now they’re gonna drive momentum. And […]