Stop wondering what works. Find battle-tested blueprints with templates and step-by-step guides organized by challenge, team, and timeline.
The challenge Most campaigns operate in static silos across disconnected channels, unable to adapt as buyers progress through their journey. This creates choppy experiences, wastes ad spend on wrong-fit accounts, and leaves sales and marketing accidentally competing instead of coordinating—turning what should be a seamless buyer journey into an obstacle course. The goal Transform disconnected, static campaigns into an intelligent, […]
The challenge Your prospects are quietly researching competitors — and your competition is setting expectations and framing the conversation for potential customers. You need to make sure you’re being considered before prospects’ perspectives are set. Tools you’ll be using: The goal Most prospects research quietly and form opinions before sales teams even know they’re in […]
The challenge Your pipeline is full of promising accounts that went dark after showing genuine buying intent. Manual follow-up efforts are inconsistent and time-consuming, leaving qualified opportunities to competitors. This playbook will give you a systematic way to re-engage dormant accounts and turn them into won customers. The goal Transform stalled accounts into active opportunities […]
The challenge Your open opportunities have gone dark. Sales isn’t hearing back, but 6sense shows these accounts are actively researching competitors. Time’s running out. You need to re-engage these accounts with targeted content that pulls them back into your sales funnel before they make a decision without you at the table. Transform silent opportunities into active sales […]
The challenge Your event registration numbers are underwhelming. You’re blasting generic invites to your entire database, but response rates are flat and you’re not reaching the right decision-makers. You need a targeted approach that identifies the right accounts and creates urgency around your event. The goal Create an intelligent workflow that uses AI agents to identify the best accounts, deliver personalized event invitations across multiple channels, and drive qualified […]