Mea Vita: Carpe Diem

Apple's Human Interface Guidelines simplify the Aqua UI.

You know you’ve achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away.

– de Saint-Exupery

Simplicity is the ultimate sophistication. But simplicity is like time. We understand it at a high level, but defining it isn't easy.

The challenge is that simplicity lies on the other side of complexity. Without embracing complexity, the simplicity you produce will be oversimplified; in other words, ineffective. But complexity doesn't have to produce complicated solutions when properly analyzed and presented. We see this all the time in computer applications since software development is about managing complexity.

To achieve simplicity, one needs high performance building blocks that are reliable, predictable, and repeatable. Atoms are a perfect example. But, our lives aren't that simple. In our lives, simplicity means minimizing the introduction of variables, especially random ones. That may sound boring, but when we're bored, it's not complexity we seek, rather, it's randomness.

The Simple Life

Generally speaking, simpler lives are healthier than complex ones (just ask Elon Musk). So, what does it take to live a simple life?

Simplicity is about living life with more enjoyment and less pain.
To be happy by making every day go as smoothly as possible.
We want to enjoy and consume life instead of working and transforming it.

Click to enlarge

Amazon has a very distinctive technique for bringing a new product to market. Instead of throwing stuff against the wall to see what sticks, they begin new product development with a notional press release followed by a first cut at the product's FAQ. Keep in mind that the press release will never be published in its original form – rather, it's a guide to keep the business, product, and engineering teams on the same sheet of music. I think of the press release as the high level, 30,000', strategic view of the product and the FAQ as the operational, 10,000', view.

Once the press release and FAQ are created the marketing team can layout their vision which is then passed to the product department to document the functional specifications, wire diagrams, and technical requirements for the engineering team to develop and the QA team to test against.

At the end of the day, though, it's a company's corporate culture that drives the success of their products. At Amazon, their corporate culture focuses on what the customer wants. This "the customer is always right" mentality may seem obvious, but it really does depend on each company's DNA. When I worked at Apple, our priority was to provide the best possible user experience (UX) and customer experience (CX).