Best Free Marketing Automation Software
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Compare the Top Free Marketing Automation Software as of October 2025
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What is Free Marketing Automation Software?
Marketing automation software is software for businesses to automate and streamline their marketing processes. It allows users to use pre-programmed tasks, such as email campaigns, to reduce the time spent on manual tasks. It can also help companies track customer behavior through analytics and provide insights into how an organization's marketing efforts are performing. By automating these processes, marketers are able to focus more of their energy on strategy and other value-adding activities. Compare and read user reviews of the best Free Marketing Automation software currently available using the table below. This list is updated regularly.
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1
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.">
Starting Price: Free -
2
Klaviyo
Klaviyo
Klaviyo is an all-in-one platform that makes it easy for B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Klaviyo AI helps you build audiences, write copy, and optimize — so you can always send the right message at the right time, automatically. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong.">
Starting Price: $0/month -
3
Admiral
Admiral
Admiral's Visitor Relationship Management (VRM) platform drives visitor relationships and revenue for news and media publishers. The solution combines subscriptions & paywalls, consent mgmt, adblock recovery, email and social growth tools, authentication, a first-party data engine, and more. Admiral delivers the right offer, at the right time, at every visitor touchpoint. No code is required, with a one-tag install, and amazing support. Admiral VRM delivers: -Adblock revenue recovery -Paywall and paid subscription management, -Registration wall and building first-party data sets, -Grow email newsletter signups, social media follows, and app downloads, -Donation campaigns, -GDPR and GPP Privacy Consent Management, CMP Admiral’s analytics dashboards, journey builders, segmentation, and targeting, all help publishers reach business objectives. Admiral is an Inc 5000 CompanyStarting Price: Free - Revenue Share Model -
4
GetResponse
GetResponse
GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.Starting Price: $0 -
5
C2CRM
Clear C2
At Clear C2, we understand that different companies have different business requirements. We designed C2CRM to allow you to choose only the functions you need. Our CRM system is a cost-effective solution that will grow with your business. C2CRM consists of four modules that integrate to provide a comprehensive CRM solution: Relationship Management, Sales Automation, Marketing Automation, and Customer Service. Only buy what each user needs. The C2CRM Relationship Management module is the core of our solution. It consists of all the logic you need to manage your business relationships effectively and a mobile app to keep your sales team informed while on the road. Get a 360-degree view of your accounts, contacts, and activity with built-in dashboards, workflow automation, and reports.Starting Price: $37 per user per month -
6
Adzooma
ClickTech Solutions
Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.Starting Price: Free -
7
FireDrum Email Marketing
FireDrum Email Marketing
FireDrum provides powerful email marketing solutions for businesses & organizations of any size, from do-it-yourself to white label or fully managed services. Our platform combines our easy-to-use Email Studio to create email templates, intuitive campaign automation tools, and industry best customer support. FireDrum is scalable and features automation, contact management, engagement tools, and more. Customers rave about our exceptional personal one on one support that you can't get from the megacorp email providers. Choose Chat, Email or Phone communication with your own dedicated account manager. Easily import and export your contact lists. We offer unlimited custom fields and lists. Use our built in contact capture forms or one of the many integrated options. We support email signup forms for WordPress, Privy, WooCommerce and many others. Unique to FireDrum you can view and sort your Contacts by Opens and Clicks. Instantly see what contacts are the most engaged.Starting Price: $4.00/month -
8
OptiMonk
OptiMonk
OptiMonk, the conversion optimization toolset tailored for busy marketers, empowers you to boost sales through comprehensive website personalization, personalized shopping experiences and A/B testing. Whether you're just getting started in conversion optimization, or you're a seasoned pro, OptiMonk will help you build a personalized experience for every visitor and become a master seller online. Here’s how: 1. Smart Ecommerce Popups help you build your lists faster, decrease cart abandonment and grow your ecommerce sales like never before. 2. Website Personalization features allow you to easily tailor your website and campaign landing page messaging to shopper segments for more relevant and meaningful experiences. 3. Easy-to-use A/B testing lets you quickly set up, test, and compare pop-up and landing page performance. Additionally, you can compare complete shopper journeys to measure the impact on the bottom line.Starting Price: $29.00/month -
9
1CRM
1CRM Systems Corp.
1CRM is the All-in-One CRM solution for your business. Available on the Cloud or On-Premise, with quote and orders management, calendar/email, project management, product catalogs, marketing automation, customer service, inventory management and more! Highly customizable to suit the unique needs of your business, including a free Mobile Client App 1CRM has got you (and your customers) covered, whether you are in the office, or on-the-go! A complimentary guided tour of the system, with a 30-day free trial offered to every client, you are sure to hit the ground running from day 1 of your 1CRM experience, with professional services and training available, onboarding could not be simpler.Starting Price: $13.00/month/user -
10
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
11
SeoSamba's Marketing Operating System or MOS is a comprehensive cloud marketing software ideal for small businesses and multi-locations enterprises alike. Your SeoSamba Marketing Operating System includes a set of high-performance tools to help build a powerful no-nonsense digital marketing presence up. Access SEO tools, Google and Facebook review management tools, email marketing tools, social marketing tools including a mobile app, VoIP telephony and call tracking tools, text marketing and messaging tools, as well as centralized blogging for SeoToaster and Wordpress powered websites. SeoSamba MOS seamlessly integrates with SeoSamba's CRM product SeoToaster Ultimate CRM and features two companions mobile apps, a social marketing and lead & CRM apps to help you manage your business on-the-go. SeoSamba MOS can be private-labeled by solution providers.Starting Price: $99.00/month
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12
EngageBay
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.Starting Price: $10.79/user/month (biennially) -
13
Vbout
VBOUT
VBOUT is an AI-enabled marketing platform that helps small teams create big businesses. VBOUT is trusted by 1000’s of businesses and agencies worldwide to automate and centralize their marketing while delivering engaging, personalized experiences to their audiences. With VBOUT, you can: - Boost productivity, deliver personalized content, and increase ROI using AI-powered features. - Streamline interactions with a multi-channel AI chatbot. - Manage all your social media from one place. - Engage with your customers by creating and sending winning email campaigns. - Design stunning, personalized and dynamic landing pages with no coding. - Create automations with an intuitive visual builder. - Capture and nurture leads from click to close. - Grow, maintain and segment audiences lists with ease. - Track and analyze all your marketing activities on a customizable dashboard. VBOUT connects to 1000's of apps and existing tools.Starting Price: $50/month -
14
Asana
Asana
Asana helps teams orchestrate their work–from daily tasks to strategic cross-functional initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located. More than 119,000 paying customers and millions of free organizations across 190 countries rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. In Asana, you can track the status of initiatives with ease and get an accurate view of how you’re progressing towards goals. Report on project progress in minutes with real-time work reporting to create visibility for teams and stakeholders. Join millions of users getting work done with a free trial.Starting Price: Free -
15
Brevo
Brevo
Say hello to Brevo (formerly Sendinblue) — the platform that helps you build customer relationships across Email, SMS, Chat, and more. The complete toolkit to turn one-time browsers into long-term customers. Connect with contacts directly in their inbox with beautifully designed email campaigns. Send targeted messages that land straight in your customers' pockets. Brevo empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? Brevo is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!Starting Price: €25 per month -
16
Zoho Campaigns
Zoho
Zoho Campaigns is an email marketing automation software for small and medium-sized businesses (SMBs). Developed by Zoho Corporation, Zoho Campaigns enables you to easily create and send email campaigns to your leads and contacts, view and share reports with your team, and organize your entire contact data from anywhere, at any time. By integrating Zoho Campaigns into your business, you can fully engage with your audience, build lasting relationships with your customers, and improve your brand identity. Zoho Campaigns offers you 50+ integrations with third-party and in-house applications that will help you to make your email marketing efficient. The mobile application will allow you to create campaigns, import contact lists, and track reports. Other than these, iPad and android specific features like card scanners for adding contacts, widget optimization, etc. are also possible with the help of the mobile app from Zoho Campaigns.Starting Price: $4.00/month -
17
HubSpot Marketing Hub
HubSpot
Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.Starting Price: $50 per month -
18
Omnisend
Omnisend
Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support… We do the heavy lifting so you could do less and sell more. Join 150,000+ businesses and try out Omnisend to see for yourself how refreshingly boring and adventureless (in the best way possible) your email marketing can be.Starting Price: $16.00/month -
19
Gist
Gist
All the tools you need to build a successful online business. Easy to use all-in-one software for live chat, chat bots, email marketing, marketing automation, forms, knowledge base, and more to create great customer experiences. By using Gist’s all-in-one platform, you no longer need to piece together multiple costly subscriptions. Better yet, your team will no longer need to switch between multiple tools to fully understand your customers. Qualify more leads automatically and close more deals with chatbots, forms and 24/7 automated meeting scheduling. Grow traffic, convert more visitors, and retain customers by running complete email marketing campaigns at scale. Assist customers in real-time with a collaborative inbox, automation, and self-service support. Replace 8+ tools and keep all of your products, content, customers, email subscribers, and data in one place.Starting Price: $33.99 per month -
20
Moosend
Moosend
All the benefits of email marketing minus the coding. Size doesn’t matter to us. Big or small, we help your business deliver powerful emails that get opened and clicked every time. And are drop-dead beautiful. Simplify your marketing tasks and reach your goals at the push of a button. Save time and headaches with Moosend’s advanced automation features and thrust your email marketing forward. No more blah blah for your subscribers. Surprise them with strikingly relevant emails they actually want to read and send your open and click rates through the roof. Move, crop, resize, group, add and change anything you want and create beautiful landing pages in just a few minutes and say goodbye to web designer expenses. Grow your mailing list around the clock, collect valuable data effortlessly and share your forms across all your online channels with our feature-packed form editor.Starting Price: $10.00 per month -
21
Drip
Drip
Drip is a world-class, feature-rich marketing automation, ecommerce CRM, and email platform for marketers and businesses looking to get to know their customers at scale. Drip offers a host of features to help marketers see their customers in full color. This includes tracking tools, automated workflows, multichannel marketing, prebuilt campaigns, one-off emails, content customization and segmentation, analytics and reporting, and more. It also natively integrates with leading marketing tools.Starting Price: $49.00/month -
22
Kit
Kit (formerly ConvertKit)
Kit, formerly known as ConvertKit, is an email-first operating system designed for creators aiming to build valuable businesses. It offers a comprehensive suite of tools, including email marketing, automation, landing pages, and audience management, enabling creators to effectively connect with their audiences and monetize their content. With features like the Creator Network for cross-promotion and an app store for seamless integrations, Kit streamlines business operations for creators across various platforms. Notable users include authors, podcasters, and entrepreneurs who leverage Kit to grow their subscriber base and enhance engagement. The platform provides scalable pricing plans, including a free tier for up to 10,000 subscribers, supporting creators at every stage of their journey.Starting Price: $9 per month -
23
SendGrid
Twilio SendGrid
Email is the backbone of your customer engagement. The Twilio SendGrid Email API is the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. Our flexible Email API and proprietary Mail Transfer Agent (MTA), intuitive console, powerful features, and email experts make it easy to ensure all your email gets delivered in seconds and without interruption. Monitor engagement data and optimize deliverability with our Deliverability Insights dashboard. Whether you’re sending 100 emails or 100 billion, SendGrid is built to scale. Integrate with our RESTful APIs and SMTP in minutes, with sample code libraries available in 7 languages, interactive docs, templates, and more.Starting Price: $19.95 per month -
24
BlueCamroo
BlueCamroo Inc.
BlueCamroo is a SaaS Business Management Platform that combines many essential business services in a single, easily adoptable and affordable business solution. Designed specifically for SMB’s, it offers them the scope and whole-business approach of a larger enterprise level system, yet delivered in a much more manageable manner. This fully integrated approach makes work more efficient than a cluster of stitched together single-purpose applications, delivers better data security, is easier to learn, adopt, use, manage, and is less expensive. Our unique User-Role subscription model allows each user to be assigned a single or multiple user roles matched with features essential to fulfil their job requirements: • CRM • Sales & Marketing • Projects • Support It grows in unison with SMBs needs through gradual adoption into different business units, while progressively eliminating single-purpose applications. One application to manage the entire customer lifecycle.Starting Price: Free -
25
BigMailer
Founder Bits
All your email in one platform with exceptional ROI. ALL your email marketing campaigns in ONE platform. Stop paying multiple vendors. Manage all brands and assets in one place, with access controls for your team or clients. Unlimited brands and user accounts on all paid plans. Perfect for agencies. Support for drip or transactional emails via user-defined triggers or API calls. You can host Unsubscribe page on your own domain, add your brand’s logo and preferences. Store up to 1000 contacts & send up to 2000 emails/month on a free Startup plan. UNLIMITED custom Send addresses (with optional DKIM & SPF Configuration). Store contacts on multiple lists at no extra cost. Pay based on number of unique subscribers. Add unlimited brands (e.g. clients, products, or websites) to manage from the main dashboard. Everything is organized under brands – lists, campaigns, templates, and forms.Starting Price: $10 per month -
26
Wishpond
Wishpond Technologies
Reach new customers and increase sales, affordably. Get the all-in-one marketing platform you need to grow your business and a team of experts doing the work for you. Join thousands of companies that trust and use our marketing solutions on a daily basis. Get all the tools you need to create online marketing campaigns to boost sales and generate leads. Beyond all the tools, you can also get your own expert Marketing Team of copywriters, Facebook Ads and Google Ads Experts, designers, video editors, SEO specialists and more – all working towards your business goals. Build your dream website with the best website builder for small businesses. Use the builder’s powerful marketing tools to create a website that attracts more traffic and increases conversions.Starting Price: $299.00/month -
27
SendPulse
SendPulse
A multi-channel marketing automation platform designed to help marketers create personalized promotional campaigns. Users can choose between email, SMS, and web push notification or build an elaborate message sequence by combining several channels in a single campaign. When it comes to email marketing, the platform packs all the necessary tools to automate lead nurturing and lead generation. Users can create custom subscription forms and grow their mailing list. Intuitive drag and drop allows users to design mobile-friendly email templates or choose a predesigned one from a massive gallery. The company, also, offers a transactional email service that users can use to send up to 12000 free emails via SMTP or API. SendPulse has its own chatbot builder. Users can create a Facebook Messenger chatbot or a Telegram chatbot and use it to send personalized campaigns or as an autoresponder.Starting Price: $9 per month -
28
Plerdy
Plerdy
Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.Starting Price: 29$/month -
29
eSputnik
eSputnik
Behavior-based bulk and automated omnichannel campaigns. Use advanced multichannel marketing strategies to increase business efficiency. Build a loyal audience and retain customers. Collect customer information based on browser behavior, sent messages, cart status, and CRM records. Create best personalized recommendations to build profitable long-term relationships. Send bulk promo campaigns and triggered series with recommendations in all channels. Employ up-sell to increase purchase frequency. Get started with digital marketing right away! Send custom designed campaigns on the first day of registration! Use ready-made workflows for any event, from abandoned carts to personalized greetings. Free support for businesses at any stage of development. Personalize every interaction in each channel based on real-time user behavior data. Increase sales with loyalty programs, individual promocodes, and personalized discounts for each customer.Starting Price: $1.99 one-time -
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NotifyVisitors
NotifyVisitors
NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more. With NotifyVisitors, you can send automated campaigns to target their audience at the right time. NotifyVisitors allows you to send personalized campaigns to connect with your audience at a more personal level. Its easy-to-use interface, along with drag and drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics helps you measure the campaign performance and adjust the campaign accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless third-party integration