Best Customer Advocacy Software in the UK
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Compare the Top Customer Advocacy Software in the UK as of October 2025
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What is Customer Advocacy Software in the UK?
Customer advocacy software allows companies to provide their customers with the tools to review and promote the services the company offers for marketing purposes. Compare and read user reviews of the best Customer Advocacy software in the UK currently available using the table below. This list is updated regularly.
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1
Extole
Extole
Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation with Extole. Our enterprise referral platform and team of experts create customized advocacy and referral programs, enabling brands to drive engagement with existing customers, acquire new customers, and generate an essential and unique first-party data source. The platform's advanced capabilities ensure companies get the most out of their referral programs. Leverage custom events, profiles, and attributes to enable dynamic, audience-specific referral experiences. Use first-party data to tailor customer segment messaging, rewards, and engagement strategies. Use our flexible APIs to build management capabilities and consumer experiences–headlessly or hybrid. We have all the tools you need to build scalable, secure, and high-performing referral programs. Book a demo to see how Extole can unlock the full potential of your customer advocacy programs.">
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2
Referral Factory
Referral Factory
Referral Factory makes it easy to launch and manage referral programs and affiliate programs, without writing a single line of code. Use our AI-powered referral program generator to create fully branded campaigns in seconds. Access 100,000+ verified affiliates to promote your business. Seamlessly integrate with HubSpot, Salesforce, Pipedrive, Intercom, and 3,000+ tools via API, webhooks, Zapier, or Make. Automate referral tracking, rewards, and communication. Referral Factory offers 200+ reward types: vouchers, PayPal payouts, gift cards, and more. Fully GDPR, SOC 2, and ISO 27001 compliant with self-hosting available. Get real-time analytics, 24/7 support, and pricing from $95/month. Referral Factory is ranked #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro. Trusted by thousands of marketers and founders to drive growth through word-of-mouth, affiliate marketing, and customer advocacy.Starting Price: $95 per month -
3
CallShaper
CallShaper
CallShaper is a call center software and Predictive dialer designed to help reduce costs and increase ROI for Call Centers. CallShaper partners with businesses to maximize contacts, track the performance of agents, manage leads, and sales processes. The drag-and-drop interactive voice response (IVR) editor allows managers to transfer calls to third-party stakeholders and other recipients based on agents' availability, time, or type. CallShaper lets call centers analyze databases to determine landline or wireless leads, Do Not Call list numbers, and call abandonment rates whilst helping customers to maintain compliance with Telephone Consumer Protection Act (TCPA) regulations. Supervisors can import leads by uploading files in bulk and agents can utilize call scripts to communicate and resolve clients' queries. Using predictive and preview dialers, marketing agents can automate call handling processes and review lead information before client interactions.Starting Price: $75 per month -
4
Qomon
Qomon
Qomon is the go-to Volunteer App & Action Platform for Politics & Nonprofits to mobilize volunteers and drive action. Supercharge, scale, and simplify how you organize volunteers, manage your database, and engage donors & members - all in one place. You bring the mission, we provide the tools to turn collective energy into real results. Whether you're leading advocacy efforts, running a campaign or managing a people-powered movement, Qomon is here for you. Who We Serve & How We Help - For Political Organizations Leaders: Easily recruit, onboard, and coordinate volunteers to drive campaign efforts and increase voter engagement. - For Nonprofits & Community Leaders: Foster stronger relationships with your supporters, donors, and members through personalized communication and targeted engagement. - For Data-Driven Decision Makers: Access actionable data to refine strategies, understand your supporters better. Qomon is a certified B Corp, Paris & DC based.Starting Price: $39 per month -
5
Kangaroo Rewards
Kangaroo Rewards
Drive customer loyalty and growth with Kangaroo Rewards, a leading omnichannel loyalty engine trusted by thousands of SMBs and Fortune 500 companies. Craft hyper-personalized engagement with targeted rewards, automated marketing, and your own branded app. Witness average order values soar as customers feel valued, spend more, and return for more. Streamline operations with effortless setup and expert support. Our laser-focused data insights optimize your program, maximize ROI, and fuel pure profit. Kangaroo integrates with leading POS, eCommerce, and marketing platforms like Shopify, Lightspeed, Magento, and Mailchimp.Starting Price: $99/month -
6
Influitive
Influitive
Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey. -
7
GRIN
GRIN
GRIN is the all-in-one content creator management platform helping companies build more valuable brands through the power of creator partnerships. From affiliate and influencer marketing to athlete endorsement, product gifting, and ROI tracking, our software handles it all. We believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform allows your brand to connect directly with your creator prospects and manage creator relationships to scale. GRIN is the only creator management platform that provides a comprehensive reporting dashboard, a custom report builder and gives you the most detailed analytics on your creator programs from the campaign level down to the individual creator level. -
8
White Label Loyalty
White Label Loyalty
Launch or upgrade your digital loyalty program with our event-based white label loyalty solution. Configure the rules of your loyalty program in our reactor engine to instantly react to any kind of customer behaviour with any kind of result. With our out-of-the-box white label loyalty mobile app or microsite, your customers receive their rewards direct to their phones. Already have an app or website? Our SDK solution allows you to integrate loyalty into your existing system. Customers can redeem promo codes for rewards right in the app. Reach your customers directly with push notifications right to their device. Create multi-step achievements and challenges to increase engagement. Add content such as a menu, table booking or mobile ordering to the app. Our loyalty app is completely customized to your brand. Whether you need an end-to-end loyalty solution or just a powerful loyalty engine, we have a solution for you thanks to our modular API-first technology. Get in touch today!Starting Price: $2799 per feature per month -
9
Impartner PRM
Impartner
Impartner unlocks the potential of your partner ecosystem by helping you manage, optimize, and accelerate every step of the partner journey. Everything you need to transform your partners into your most strategic assets. Impartner's Partner Relationship Management (PRM) platform brings insight and manageability to your partner channel. Impartner customers see proven ROI because we help you centralize your channel data along with managing and optimizing every step of the partner journey, including generating more leads through partners with our Partner Marketing Automation (PMA) application. Impartner clients range from small and medium sized businesses to Fortune 500 companies.Starting Price: $2000.00/month -
10
Fotaflo
Fotaflo
A photo and video marketing platform that simplifies and automates the distribution of photos and videos to all of your customers. The single most impactful thing you can do to grow your business is to start giving away photos to your guests. As long as you remain a customer of Fotaflo all of your guests will be able to access their photos, forever! Record short video clips of your activities and Fotaflo will automatically combine them with your own prerecorded clips into a seamless movie for your guests. Create sets of your own promotional photos and videos and automatically include them in your guests' albums. Whether you're a solo operator or have multiple teams at several locations, everyone can have their own Fotaflo account. Each user has their own permissions so you can stay in control. Our pricing and solution is perfect for giving away free photos to your guests.Starting Price: $80 per month -
11
Appath
Appath
Appath is cloud solution for multichannel eCommerce retailers to centrally manage their inventory, orders, shipping, and customer service. The robust features in an easy-to-use application enable our users to efficiently operate their daily processes and increase sales. Appath is seamlessly integrated with major sales channels such as Amazon, eBay, Shopify, and Magento, as well as major shipping carriers UPS, FedEx, and USPS. Appath is a complete web-based software, allows full control of your multichannel eCommerce business from anywhere. Our automation tools are best in class, enabling efficiency for your company and hours of time saved for your staff to concentrate on sales. Assign specific roles and restrictions for each user to access only particular areas of management for your multichannel orders and inventory. Appath automation tools for online sales order shipping management enable bulk shipment processing defined by package weights, order values, sales channels, etc.Starting Price: $15 per month -
12
Ampjar Amplify
Ampjar
Get more customers, sent to you by brands you love. Make more sales and earn ad credits by collaborating with other awesome brands. Create ads in seconds; use your best performing social content to create ads that audiences of like-minded brands will love. We’re a community of communities – once approved, your ad will automatically show in your partner brand’s email. When you host an ad you get paid and help other, like-minded brands grow. Plus, your customers will love when you host fun content from another brand. We have lots of brands that are perfect for you. You might find that your perfect customers come from brands in very different areas. For instance, a great way for a jewelry brand to target women in their 30’s might be through a brand that sells beautiful kids clothes to young mums. We’ve seen it work very well in lots of different ways. Earn karma by sharing other members’ content.Starting Price: $20 per month -
13
telbee
telbee
telbee adds voice messaging to your website, or lets you create standalone voice recorder URLs to share via social media, podcast, email or QR code. Your visitors, customers and community can speak their mind when it's convenient, then get on with their day – no more frustration. You can listen to their messages or read them transcribed in 50+ languages, whether in our team inbox, in your email client or anywhere else via Zapier (coming soon). Then continue the conversation by voice - yourself or the right person in your team - adding text, images and links if helpful. We provide many features to customise your voice channels to match your usage cases and brand. So whether it's for growing sales and retention, providing support, gathering feedback, collecting content, coaching clients, engaging advocates, or anything else where hearing and relating person-to-person really matters, we make it easy to build rich human relationships and understanding - all while saving time vs typing.Starting Price: $0 -
14
Vloggi
Vloggi
Transform your community into video storytellers. Automate your video marketing and harness the power of UGC video, all in one place. Vloggi is a platform that allows you to engage your community like never before. Crowdsource their video clips at scale, edit, compile and publish authentic videos that have higher engagement rates, greater ROI and that builds trust. Vloggi allows you to create highly-targeted customer videos, made by them and for them. Every clip uploaded to your Vloggi project is branded and formatted on the spot, no more waiting for editors. Every Vloggi project has a unique upload link complete with fully customisable landing pages. Convert the clips uploaded into professional videos instantly. Reduce the need for influencers, video editors and content creators. Apply branding elements to your video template once and re-use endlessly in your social media marketing or digital marketing campaigns.Starting Price: $39 per month -
15
Noble
Noble
Noble is a word-of-mouth platform designed to enhance B2B sales by enabling prospects to connect with existing customers they know. By integrating a banner on your website, Noble allows visitors to discover which of your current users are within their network. Prospects can then reach out via email or LinkedIn to these contacts for genuine conversations about their experiences with your product. This approach leverages the fact that 84% of B2B buyers seek recommendations from friends and colleagues before making a purchase decision, and 50% end up buying the same product their colleagues use. Noble's implementation is straightforward; vendors provide a list of happy customers, and Noble's machine learning model, with 90% accuracy, identifies which customers a prospect is likely to know based on demographic information. It tracks usage, buyer intent data, and conversion rates, providing valuable insights to vendors.Starting Price: $100 per month -
16
Annex Cloud
Annex Cloud
Annex Cloud provides enterprise-ready Loyalty solutions to cater to ever-evolving consumer expectations. Loyalty Experience Platform combines best-in-class loyalty program management capabilities with powerful engagement modules to help you seamlessly connect, engage and grow your customer relationships at scale with loyalty SaaS solutions. Create engaging experiences to build loyalty and advocacy; keeping your brand top of mind at all times. Speak to customers in an empathic way, incentivizing behaviors, personalize messages and gamify experiences. With the Loyalty Experience Platform, you can track, ingest and deliver messages at every touchpoint on your customers' journey. All the components you need to create the most meaningful customer experiences. From social media integrations to SMS to email to print, we cover it all. Create engaging experiences to build loyalty and advocacy; keeping your brand top of mind at all times. -
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Buyapowa
Buyapowa
For more than 10 years, we’ve been designing new ways for enterprise brands such as T-Mobile, EDF, Tesco, Vodafone, and hundreds more to leverage rewards and acquire more of the right customers. We know every business is different, which is why we built Buyapowa to be flexible to different needs. Tap into just one of our reward marketing solutions - including referral, brand partner, reward distribution, influencer, advertising & sponsorship, and more - combine a few, or deploy the full stack. Buyapowa works with large brands and retailers across telecoms, utilities, banking, insurance, fashion, beauty, home, grocery and gaming, across 27 countries and in 21 languages and counting. -
18
ReviewBuzz
ReviewBuzz
It’s easier than ever to get the most reviews on the sites that matter with one-click review requests, and text message communications. Send requests from your desk, or have your team send them from the field. Easily sort and filter by employee, location, review site and channel. Get alerts and quickly respond to negative reviews to create great customer experiences. A quick glance at all your KPIs lets you know exactly how your company and team are performing. Plus, get instant alerts and quickly discover actionable trends to grow your online reputation. Once you choose and prioritize the review sites you want, our system automatically directs customers to the one that works for them. A seamless experience for the customer means more reviews for you. Show off all of your reviews from across the web, along with your business information and social feeds, all in one place.Starting Price: $147 per month -
19
NexJ CRM
NexJ Systems Inc.
Each of our 6 industry-specific products are tailored to your specific vertical to help you meet your business objectives. CRM for Wealth Management - helps advisors grow assets under management by forging deep client relationships. CRM for Private Banking - helps Relationship Managers grow assets under management by solidifying client relationships. CRM for Commercial Banking - helps bankers drive upsell and cross-sell opportunities by delivering personalized service. CRM for Corporate Banking - helps business bankers drive upsell and cross-sell opportunities by connecting insights and sales teams across regions. CRM for Sales, Trading & Research - helps users maximize profit and optimize capital usage CRM for Insurance helps agents drive renewals and cross-sell opportunities. Our products can meet all of your CRM needs in a single package – this includes Sales, Service and Marketing capabilities which are tuned to your specific industry. -
20
NiceJob
NiceJob
NiceJob is an all-in-one reputation marketing platform built to help small businesses generate more reviews, referrals, and sales. It automates review requests and publishing, ensuring your business becomes top-rated on platforms like Google and Facebook without expensive ads. With built-in referral tools, businesses can double word-of-mouth leads and convert them into paying customers. Social proof features transform reviews into ready-to-share content for websites and social media. Users report 4x more reviews, higher conversion rates, and significant sales growth after adopting NiceJob. Trusted by over 50,000 businesses, NiceJob provides affordable, easy-to-use tools that deliver measurable ROI.Starting Price: $75 per month -
21
XMPie
XMPie
The leading technology for engaging your audiences with personalized, relevant communications across Print and Digital media touchpoints. Boost collaboration, visualization and time-to-market for your 1:1 multichannel marketing campaigns. New! The Circle GUI now powers XMPie's Cross Media dashboard giving a clear and unified view for managing touch points and deploying and monitoring the entire multichannel campaign. Circle features an intuitive user interface that enables interactive diagramming and visualization of all phases of a multichannel marketing campaign-from conceptualization to campaign creation, through to execution and results monitoring. Service providers, agencies and clients can together sketch, view, plan, build, and automate 1:1 multichannel communications campaigns at every stage of development. -
22
Club
Club (formerly Brandbassador)
Club is an ambassador marketing platform designed to help brands harness word-of-mouth marketing by building a vibrant community of loyal customers. Our solution enables brands to engage their audience, turning satisfied customers into brand advocates. Using gamified Missions, Club fosters authentic user-generated content, boosts social engagement, and drives revenue. It supports brands across fashion, beauty, tech, and lifestyle who value community-driven marketing. Club’s Missions align with marketing goals like product launches and experience sharing, building trust and credibility. The platform scales to host unlimited members while ensuring quality interactions. Club automates ambassador management tasks such as payments and rewards, saving time. Brands retain control over participation, and a creator mobile app ensures real-time access and engagement. Club blends community building, engagement, and ease of management to turn loyal customers into brand amplifiers.Starting Price: Request a Demo -
23
Merchant Centric
Merchant Centric
See what’s being said in your reviews that impact sales and engage with customers online where they visit most. Discover the hidden value in your customer feedback data and identify what really drives revenue at your locations. Get insights and actions to beat your national and local competitors. Learn and leverage the success of top-performing businesses across the nation. Compared to top competitors, long wait times for food after ordering has the greatest negative impact on revenue. Evaluate the current food delivery process and determine if kitchen staff and servers are properly trained. Shine a light on your customer feedback that impacts your sales. Show all levels of management their progress at a regional, district, and location level. Monitor business performance, spot operational and employee issues, plus reply to reviews for all your locations in one platform. Manage customer feedback posted on your website alongside your social reviews.Starting Price: $49.95 per month -
24
Umanest
Umanest
Umanest simplifies property management and drives faster organic growth. Turn happy landlords and tenants into brand advocates, so you can focus on growth. Operationally you know how much work it takes to run a single tenancy. You work hard and long hours to deliver a great residential property management service. But what makes you annoyed is that sometimes things don’t run smoothly and you don’t know there’s an issue. It’s guesswork whether your clients are happy or furious. Using our customer satisfaction management system you get the certainty and confidence that client issues are uncovered really fast - as they happen - which gives your team time to dive in with a solution, time to have a conversation, and time to resolve their anxieties. So your property management service runs more smoothly and hidden issues get dragged into the daylight so they can be solved.Starting Price: $0.49 per property per month -
25
We Love Customers
We Love Customers
The We Love Customers platform brings together all the tools necessary to develop customer recommendation and loyalty. Each feature is stand-alone, but offers more possibilities and efficiency when combined with others. Convert your loyal customers into brand ambassadors with a customer referral program. With We Love Customers, encourage your customers to recommend your brand to those around them. Improve customer satisfaction and increase customer loyalty. With We Love Customers, analyze the level of recommendation of your customers thanks to an NPS survey. Get to know your customers better with automated collection of reviews. By collecting the opinions of your customers, you know their level of satisfaction and reassure consumers. Encourage your customers to interact with your brand and make purchases from your store again. -
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Guuru
Guuru
GUURU’s Community Advice Solution empowers brands to build meaningful connections across the digital buyer journey by connecting online shoppers with a community of loyal customers for authentic, real-time advice. The connections are established through touchpoints directly in the online store. Shoppers experience the brand through its most trusted voices and receive recommendations from experienced product users. Product insights from these live conversations are transformed into SEO-friendly, AI-visible Trusted Community Content, amplifying the brand’s presence and credibility at every touchpoint. -
27
Evoq Engage
DNN Software
Proactive and informed community managers are absolutely essential to online community success. Evoq Engage empowers these champions with a complete community manager tool set, so they can maximize member engagement and increase the value of their online community. Instantly visualize community health and measure key metrics like user engagement and participation. Monitor activity across all areas of the community. Gamification is one of the most effective ways to reward and cultivate positive engagement. Community managers define badges, points, and privileges to drive the behavior you desire. Empower community members to assemble around common causes and interests. Set group visibility, make some or all content areas available to the group, and apply gamification to group activities. -
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SlapFive
SlapFive
Easily capture your customer voice and infuse it into every aspect of your organization. Scale your Customer Marketing efforts and effectiveness without adding staff. Customers trust the opinions and experiences of peers and colleagues more than your marketing and sales messages. The most important thing B2B marketers can do to drive growth is generate happy, successful customers and unleash their voices and stories to earn trust and persuade buyers to take action. We call this Customer Marketing. SlapFive is the first and only Customer Marketing Software platform, which puts your customer voice at the center of your business. With SlapFive, your marketing, sales and service teams work together to capture the experiences and insights of your customers. organize them as customer stories, and unleash stories as proof points to win, engage, and retain customers. Grow customer lifetime value through deeper engagement and loyalty. -
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UserEvidence
UserEvidence
Don't annoy your customers with disjointed requests from different internal teams. Turn the voice of the customer into marketing content, NPS scores, and product feedback. Show the value of your product backed by credible customer data. Reinforce big claims using dollars and hours so your buyers are confident they’re making the right decision. Automatically turn customer insights into shareable content that actually looks good. Your design team will be shocked (and happy) they didn’t need to create it themselves. Deliver short surveys using emails and in-app notifications at key moments throughout the customer journey. Find the best insights and stories to push to your research library and tools your go-to-market team already uses every day. -
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Base
Base
Base allows you to tap into your company’s most powerful growth engine - your customers. As pioneers of the Customer-Led Growth (CLG) evolution, we deliver a designated customer marketing platform helping B2B organizations create an ongoing and personalized lifecycle engagement with their customer base at scale. By analyzing each customer/user's individual journey in all touchpoints and leveraging insights for engagement - you’re able to engage contextually and increase product adoption, loyalty and acts of advocacy, cross-sell and upsell motions, retention, and feedback at scale.