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Best Customer Advocacy Software

Compare the Top Customer Advocacy Software as of October 2025

What is Customer Advocacy Software?

Customer advocacy software allows companies to provide their customers with the tools to review and promote the services the company offers for marketing purposes. Compare and read user reviews of the best Customer Advocacy software currently available using the table below. This list is updated regularly.

  • 1
    Extole

    Extole

    Extole

    Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation with Extole. Our enterprise referral platform and team of experts create customized advocacy and referral programs, enabling brands to drive engagement with existing customers, acquire new customers, and generate an essential and unique first-party data source. The platform's advanced capabilities ensure companies get the most out of their referral programs. Leverage custom events, profiles, and attributes to enable dynamic, audience-specific referral experiences. Use first-party data to tailor customer segment messaging, rewards, and engagement strategies. Use our flexible APIs to build management capabilities and consumer experiences–headlessly or hybrid. We have all the tools you need to build scalable, secure, and high-performing referral programs. Book a demo to see how Extole can unlock the full potential of your customer advocacy programs.
  • 2
    Referral Factory

    Referral Factory

    Referral Factory

    Referral Factory makes it easy to launch and manage referral programs and affiliate programs, without writing a single line of code. Use our AI-powered referral program generator to create fully branded campaigns in seconds. Access 100,000+ verified affiliates to promote your business. Seamlessly integrate with HubSpot, Salesforce, Pipedrive, Intercom, and 3,000+ tools via API, webhooks, Zapier, or Make. Automate referral tracking, rewards, and communication. Referral Factory offers 200+ reward types: vouchers, PayPal payouts, gift cards, and more. Fully GDPR, SOC 2, and ISO 27001 compliant with self-hosting available. Get real-time analytics, 24/7 support, and pricing from $95/month. Referral Factory is ranked #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro. Trusted by thousands of marketers and founders to drive growth through word-of-mouth, affiliate marketing, and customer advocacy.
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    Starting Price: $95 per month
  • 3
    CallShaper

    CallShaper

    CallShaper

    CallShaper is a call center software and Predictive dialer designed to help reduce costs and increase ROI for Call Centers. CallShaper partners with businesses to maximize contacts, track the performance of agents, manage leads, and sales processes. The drag-and-drop interactive voice response (IVR) editor allows managers to transfer calls to third-party stakeholders and other recipients based on agents' availability, time, or type. CallShaper lets call centers analyze databases to determine landline or wireless leads, Do Not Call list numbers, and call abandonment rates whilst helping customers to maintain compliance with Telephone Consumer Protection Act (TCPA) regulations. Supervisors can import leads by uploading files in bulk and agents can utilize call scripts to communicate and resolve clients' queries. Using predictive and preview dialers, marketing agents can automate call handling processes and review lead information before client interactions.
    Starting Price: $75 per month
  • 4
    Qomon

    Qomon

    Qomon

    Qomon is the go-to Volunteer App & Action Platform for Politics & Nonprofits to mobilize volunteers and drive action. Supercharge, scale, and simplify how you organize volunteers, manage your database, and engage donors & members - all in one place. You bring the mission, we provide the tools to turn collective energy into real results. Whether you're leading advocacy efforts, running a campaign or managing a people-powered movement, Qomon is here for you. Who We Serve & How We Help - For Political Organizations Leaders: Easily recruit, onboard, and coordinate volunteers to drive campaign efforts and increase voter engagement. - For Nonprofits & Community Leaders: Foster stronger relationships with your supporters, donors, and members through personalized communication and targeted engagement. - For Data-Driven Decision Makers: Access actionable data to refine strategies, understand your supporters better. Qomon is a certified B Corp, Paris & DC based.
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    Starting Price: $39 per month
  • 5
    Kangaroo Rewards

    Kangaroo Rewards

    Kangaroo Rewards

    Drive customer loyalty and growth with Kangaroo Rewards, a leading omnichannel loyalty engine trusted by thousands of SMBs and Fortune 500 companies. Craft hyper-personalized engagement with targeted rewards, automated marketing, and your own branded app. Witness average order values soar as customers feel valued, spend more, and return for more. Streamline operations with effortless setup and expert support. Our laser-focused data insights optimize your program, maximize ROI, and fuel pure profit. Kangaroo integrates with leading POS, eCommerce, and marketing platforms like Shopify, Lightspeed, Magento, and Mailchimp.
    Starting Price: $99/month
  • 6
    Influitive

    Influitive

    Influitive

    Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey.
  • 7
    GRIN

    GRIN

    GRIN

    GRIN is the all-in-one content creator management platform helping companies build more valuable brands through the power of creator partnerships. From affiliate and influencer marketing to athlete endorsement, product gifting, and ROI tracking, our software handles it all. We believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform allows your brand to connect directly with your creator prospects and manage creator relationships to scale. GRIN is the only creator management platform that provides a comprehensive reporting dashboard, a custom report builder and gives you the most detailed analytics on your creator programs from the campaign level down to the individual creator level.
  • 8
    Weave

    Weave

    Weave

    Weave is the all-in-one customer communication and engagement platform for small business. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey. Weave’s software solutions transform how local businesses attract, communicate with and engage customers to grow their business. The first Utah company to join Y Combinator, Weave has set the bar for Utah startup achievement & work culture. In the past year, Weave has been included in the Forbes Cloud 100, Inc. 5000 fastest-growing companies in America, and Glassdoor Best Places to Work.
  • 9
    White Label Loyalty

    White Label Loyalty

    White Label Loyalty

    Launch or upgrade your digital loyalty program with our event-based white label loyalty solution. Configure the rules of your loyalty program in our reactor engine to instantly react to any kind of customer behaviour with any kind of result. With our out-of-the-box white label loyalty mobile app or microsite, your customers receive their rewards direct to their phones. Already have an app or website? Our SDK solution allows you to integrate loyalty into your existing system. Customers can redeem promo codes for rewards right in the app. Reach your customers directly with push notifications right to their device. Create multi-step achievements and challenges to increase engagement. Add content such as a menu, table booking or mobile ordering to the app. Our loyalty app is completely customized to your brand. Whether you need an end-to-end loyalty solution or just a powerful loyalty engine, we have a solution for you thanks to our modular API-first technology. Get in touch today!
    Starting Price: $2799 per feature per month
  • 10
    Impartner PRM

    Impartner PRM

    Impartner

    Impartner unlocks the potential of your partner ecosystem by helping you manage, optimize, and accelerate every step of the partner journey. Everything you need to transform your partners into your most strategic assets. Impartner's Partner Relationship Management (PRM) platform brings insight and manageability to your partner channel. Impartner customers see proven ROI because we help you centralize your channel data along with managing and optimizing every step of the partner journey, including generating more leads through partners with our Partner Marketing Automation (PMA) application. Impartner clients range from small and medium sized businesses to Fortune 500 companies.
    Starting Price: $2000.00/month
  • 11
    Fotaflo

    Fotaflo

    Fotaflo

    A photo and video marketing platform that simplifies and automates the distribution of photos and videos to all of your customers. The single most impactful thing you can do to grow your business is to start giving away photos to your guests. As long as you remain a customer of Fotaflo all of your guests will be able to access their photos, forever! Record short video clips of your activities and Fotaflo will automatically combine them with your own prerecorded clips into a seamless movie for your guests. Create sets of your own promotional photos and videos and automatically include them in your guests' albums. Whether you're a solo operator or have multiple teams at several locations, everyone can have their own Fotaflo account. Each user has their own permissions so you can stay in control. Our pricing and solution is perfect for giving away free photos to your guests.
    Starting Price: $80 per month
  • 12
    Appath

    Appath

    Appath

    Appath is cloud solution for multichannel eCommerce retailers to centrally manage their inventory, orders, shipping, and customer service. The robust features in an easy-to-use application enable our users to efficiently operate their daily processes and increase sales. Appath is seamlessly integrated with major sales channels such as Amazon, eBay, Shopify, and Magento, as well as major shipping carriers UPS, FedEx, and USPS. Appath is a complete web-based software, allows full control of your multichannel eCommerce business from anywhere. Our automation tools are best in class, enabling efficiency for your company and hours of time saved for your staff to concentrate on sales. Assign specific roles and restrictions for each user to access only particular areas of management for your multichannel orders and inventory. Appath automation tools for online sales order shipping management enable bulk shipment processing defined by package weights, order values, sales channels, etc.
    Starting Price: $15 per month
  • 13
    Ampjar Amplify
    Get more customers, sent to you by brands you love. Make more sales and earn ad credits by collaborating with other awesome brands. Create ads in seconds; use your best performing social content to create ads that audiences of like-minded brands will love. We’re a community of communities – once approved, your ad will automatically show in your partner brand’s email. When you host an ad you get paid and help other, like-minded brands grow. Plus, your customers will love when you host fun content from another brand. We have lots of brands that are perfect for you. You might find that your perfect customers come from brands in very different areas. For instance, a great way for a jewelry brand to target women in their 30’s might be through a brand that sells beautiful kids clothes to young mums. We’ve seen it work very well in lots of different ways. Earn karma by sharing other members’ content.
    Starting Price: $20 per month
  • 14
    ClientTether

    ClientTether

    ClientTether

    ClientTether’s leading franchise management software was designed and built by franchisors to fundamentally change their system’s ability to scale growth, provide customers with an incredible experience, and to create meaningful engagement to boost retention and bolster their online reputation. It has grown to be the #1 Franchise Software in 2024 and the leading Franchise Sales CRM in the industry. Because we’ve been in our clients’ shoes, we made our franchise platform incredibly easy to use, simple to deploy, and powerful, so they can spend their time running their business and not letting their business run them. We help service businesses and FranDev teams optimize their lead response, sales, quoting, online reputation management, and operations processes through natively integrated automation tools including text, phone, email, chat, and internal communication. This is all tied to a CRM platform designed to support franchising and multi-site service companies with Data.
  • 15
    telbee

    telbee

    telbee

    telbee adds voice messaging to your website, or lets you create standalone voice recorder URLs to share via social media, podcast, email or QR code. Your visitors, customers and community can speak their mind when it's convenient, then get on with their day – no more frustration. You can listen to their messages or read them transcribed in 50+ languages, whether in our team inbox, in your email client or anywhere else via Zapier (coming soon). Then continue the conversation by voice - yourself or the right person in your team - adding text, images and links if helpful. We provide many features to customise your voice channels to match your usage cases and brand. So whether it's for growing sales and retention, providing support, gathering feedback, collecting content, coaching clients, engaging advocates, or anything else where hearing and relating person-to-person really matters, we make it easy to build rich human relationships and understanding - all while saving time vs typing.
    Starting Price: $0
  • 16
    Vloggi

    Vloggi

    Vloggi

    Transform your community into video storytellers. Automate your video marketing and harness the power of UGC video, all in one place. Vloggi is a platform that allows you to engage your community like never before. Crowdsource their video clips at scale, edit, compile and publish authentic videos that have higher engagement rates, greater ROI and that builds trust. Vloggi allows you to create highly-targeted customer videos, made by them and for them. Every clip uploaded to your Vloggi project is branded and formatted on the spot, no more waiting for editors. Every Vloggi project has a unique upload link complete with fully customisable landing pages. Convert the clips uploaded into professional videos instantly. Reduce the need for influencers, video editors and content creators. Apply branding elements to your video template once and re-use endlessly in your social media marketing or digital marketing campaigns.
    Starting Price: $39 per month
  • 17
    Noble

    Noble

    Noble

    Noble is a word-of-mouth platform designed to enhance B2B sales by enabling prospects to connect with existing customers they know. By integrating a banner on your website, Noble allows visitors to discover which of your current users are within their network. Prospects can then reach out via email or LinkedIn to these contacts for genuine conversations about their experiences with your product. This approach leverages the fact that 84% of B2B buyers seek recommendations from friends and colleagues before making a purchase decision, and 50% end up buying the same product their colleagues use. Noble's implementation is straightforward; vendors provide a list of happy customers, and Noble's machine learning model, with 90% accuracy, identifies which customers a prospect is likely to know based on demographic information. It tracks usage, buyer intent data, and conversion rates, providing valuable insights to vendors.
    Starting Price: $100 per month
  • 18
    Annex Cloud

    Annex Cloud

    Annex Cloud

    Annex Cloud provides enterprise-ready Loyalty solutions to cater to ever-evolving consumer expectations. Loyalty Experience Platform combines best-in-class loyalty program management capabilities with powerful engagement modules to help you seamlessly connect, engage and grow your customer relationships at scale with loyalty SaaS solutions. Create engaging experiences to build loyalty and advocacy; keeping your brand top of mind at all times. Speak to customers in an empathic way, incentivizing behaviors, personalize messages and gamify experiences. With the Loyalty Experience Platform, you can track, ingest and deliver messages at every touchpoint on your customers' journey. All the components you need to create the most meaningful customer experiences. From social media integrations to SMS to email to print, we cover it all. Create engaging experiences to build loyalty and advocacy; keeping your brand top of mind at all times.
  • 19
    Buyapowa

    Buyapowa

    Buyapowa

    For more than 10 years, we’ve been designing new ways for enterprise brands such as T-Mobile, EDF, Tesco, Vodafone, and hundreds more to leverage rewards and acquire more of the right customers. We know every business is different, which is why we built Buyapowa to be flexible to different needs. Tap into just one of our reward marketing solutions - including referral, brand partner, reward distribution, influencer, advertising & sponsorship, and more - combine a few, or deploy the full stack. Buyapowa works with large brands and retailers across telecoms, utilities, banking, insurance, fashion, beauty, home, grocery and gaming, across 27 countries and in 21 languages and counting.
  • 20
    ReviewBuzz

    ReviewBuzz

    ReviewBuzz

    It’s easier than ever to get the most reviews on the sites that matter with one-click review requests, and text message communications. Send requests from your desk, or have your team send them from the field. Easily sort and filter by employee, location, review site and channel. Get alerts and quickly respond to negative reviews to create great customer experiences. A quick glance at all your KPIs lets you know exactly how your company and team are performing. Plus, get instant alerts and quickly discover actionable trends to grow your online reputation. Once you choose and prioritize the review sites you want, our system automatically directs customers to the one that works for them. A seamless experience for the customer means more reviews for you. Show off all of your reviews from across the web, along with your business information and social feeds, all in one place.
    Starting Price: $147 per month
  • 21
    NexJ CRM

    NexJ CRM

    NexJ Systems Inc.

    Each of our 6 industry-specific products are tailored to your specific vertical to help you meet your business objectives. CRM for Wealth Management - helps advisors grow assets under management by forging deep client relationships. CRM for Private Banking - helps Relationship Managers grow assets under management by solidifying client relationships. CRM for Commercial Banking - helps bankers drive upsell and cross-sell opportunities by delivering personalized service. CRM for Corporate Banking - helps business bankers drive upsell and cross-sell opportunities by connecting insights and sales teams across regions. CRM for Sales, Trading & Research - helps users maximize profit and optimize capital usage CRM for Insurance helps agents drive renewals and cross-sell opportunities. Our products can meet all of your CRM needs in a single package – this includes Sales, Service and Marketing capabilities which are tuned to your specific industry.
  • 22
    NiceJob

    NiceJob

    NiceJob

    NiceJob is an all-in-one reputation marketing platform built to help small businesses generate more reviews, referrals, and sales. It automates review requests and publishing, ensuring your business becomes top-rated on platforms like Google and Facebook without expensive ads. With built-in referral tools, businesses can double word-of-mouth leads and convert them into paying customers. Social proof features transform reviews into ready-to-share content for websites and social media. Users report 4x more reviews, higher conversion rates, and significant sales growth after adopting NiceJob. Trusted by over 50,000 businesses, NiceJob provides affordable, easy-to-use tools that deliver measurable ROI.
    Starting Price: $75 per month
  • 23
    XMPie

    XMPie

    XMPie

    The leading technology for engaging your audiences with personalized, relevant communications across Print and Digital media touchpoints. Boost collaboration, visualization and time-to-market for your 1:1 multichannel marketing campaigns. New! The Circle GUI now powers XMPie's Cross Media dashboard giving a clear and unified view for managing touch points and deploying and monitoring the entire multichannel campaign. Circle features an intuitive user interface that enables interactive diagramming and visualization of all phases of a multichannel marketing campaign-from conceptualization to campaign creation, through to execution and results monitoring. Service providers, agencies and clients can together sketch, view, plan, build, and automate 1:1 multichannel communications campaigns at every stage of development.
  • 24
    Club

    Club

    Club (formerly Brandbassador)

    Club is an ambassador marketing platform designed to help brands harness word-of-mouth marketing by building a vibrant community of loyal customers. Our solution enables brands to engage their audience, turning satisfied customers into brand advocates. Using gamified Missions, Club fosters authentic user-generated content, boosts social engagement, and drives revenue. It supports brands across fashion, beauty, tech, and lifestyle who value community-driven marketing. Club’s Missions align with marketing goals like product launches and experience sharing, building trust and credibility. The platform scales to host unlimited members while ensuring quality interactions. Club automates ambassador management tasks such as payments and rewards, saving time. Brands retain control over participation, and a creator mobile app ensures real-time access and engagement. Club blends community building, engagement, and ease of management to turn loyal customers into brand amplifiers.
    Starting Price: Request a Demo
  • 25
    Merchant Centric

    Merchant Centric

    Merchant Centric

    See what’s being said in your reviews that impact sales and engage with customers online where they visit most. Discover the hidden value in your customer feedback data and identify what really drives revenue at your locations. Get insights and actions to beat your national and local competitors. Learn and leverage the success of top-performing businesses across the nation. Compared to top competitors, long wait times for food after ordering has the greatest negative impact on revenue. Evaluate the current food delivery process and determine if kitchen staff and servers are properly trained. Shine a light on your customer feedback that impacts your sales. Show all levels of management their progress at a regional, district, and location level. Monitor business performance, spot operational and employee issues, plus reply to reviews for all your locations in one platform. Manage customer feedback posted on your website alongside your social reviews.
    Starting Price: $49.95 per month
  • 26
    Umanest

    Umanest

    Umanest

    Umanest simplifies property management and drives faster organic growth. Turn happy landlords and tenants into brand advocates, so you can focus on growth. Operationally you know how much work it takes to run a single tenancy. You work hard and long hours to deliver a great residential property management service. But what makes you annoyed is that sometimes things don’t run smoothly and you don’t know there’s an issue. It’s guesswork whether your clients are happy or furious. Using our customer satisfaction management system you get the certainty and confidence that client issues are uncovered really fast - as they happen - which gives your team time to dive in with a solution, time to have a conversation, and time to resolve their anxieties. So your property management service runs more smoothly and hidden issues get dragged into the daylight so they can be solved.
    Starting Price: $0.49 per property per month
  • 27
    We Love Customers

    We Love Customers

    We Love Customers

    The We Love Customers platform brings together all the tools necessary to develop customer recommendation and loyalty. Each feature is stand-alone, but offers more possibilities and efficiency when combined with others. Convert your loyal customers into brand ambassadors with a customer referral program. With We Love Customers, encourage your customers to recommend your brand to those around them. Improve customer satisfaction and increase customer loyalty. With We Love Customers, analyze the level of recommendation of your customers thanks to an NPS survey. Get to know your customers better with automated collection of reviews. By collecting the opinions of your customers, you know their level of satisfaction and reassure consumers. Encourage your customers to interact with your brand and make purchases from your store again.
  • 28
    Guuru

    Guuru

    Guuru

    GUURU’s Community Advice Solution empowers brands to build meaningful connections across the digital buyer journey by connecting online shoppers with a community of loyal customers for authentic, real-time advice. The connections are established through touchpoints directly in the online store. Shoppers experience the brand through its most trusted voices and receive recommendations from experienced product users. Product insights from these live conversations are transformed into SEO-friendly, AI-visible Trusted Community Content, amplifying the brand’s presence and credibility at every touchpoint.
  • 29
    Evoq Engage

    Evoq Engage

    DNN Software

    Proactive and informed community managers are absolutely essential to online community success. Evoq Engage empowers these champions with a complete community manager tool set, so they can maximize member engagement and increase the value of their online community. Instantly visualize community health and measure key metrics like user engagement and participation. Monitor activity across all areas of the community. Gamification is one of the most effective ways to reward and cultivate positive engagement. Community managers define badges, points, and privileges to drive the behavior you desire. Empower community members to assemble around common causes and interests. Set group visibility, make some or all content areas available to the group, and apply gamification to group activities.
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    SlapFive

    SlapFive

    SlapFive

    Easily capture your customer voice and infuse it into every aspect of your organization. Scale your Customer Marketing efforts and effectiveness without adding staff. Customers trust the opinions and experiences of peers and colleagues more than your marketing and sales messages. The most important thing B2B marketers can do to drive growth is generate happy, successful customers and unleash their voices and stories to earn trust and persuade buyers to take action. We call this Customer Marketing. SlapFive is the first and only Customer Marketing Software platform, which puts your customer voice at the center of your business. With SlapFive, your marketing, sales and service teams work together to capture the experiences and insights of your customers. organize them as customer stories, and unleash stories as proof points to win, engage, and retain customers. Grow customer lifetime value through deeper engagement and loyalty.
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Customer Advocacy Software Guide

Customer advocacy software is a type of tool designed to help businesses to better connect with their customers, build loyalty, and increase customer satisfaction. This software helps companies manage customer relationships by taking responsibility for proactively following up with customers, managing customer feedback and surveys, tracking referrals and engagement metrics, and providing rewards for customers that recommend the business or product.

These solutions use advanced analytics to identify and measure customer behaviors so that businesses can deliver personalized content, rewards, incentives and offers at the right time to keep customers engaged and increase loyalty. The software enables businesses to collect vital information about customers such as preferences, interests, buying patterns and more. Moreover, they provide insight into all interactions between customers and the company, allowing teams to respond quickly when problems arise. These solutions also have powerful reporting capabilities which enable businesses to understand their ROI from various marketing initiatives. Finally these tools also offer a wide range of digital marketing resources like email templates which help businesses create effective campaigns that engage both current and potential customers.

Overall customer advocacy software provides an invaluable service; delivering improved communication between businesses and their audiences through personalization of messages tailored specifically for each individual customer. By creating an engaging experience for customers across all touch points such as social media platforms or websites this software can help the company build a loyal base of returning consumers who are advocates for their brand or product.

Features of Customer Advocacy Software

  • Brand Advocacy (or Word-of-Mouth): Customer advocacy software helps companies capitalize on satisfied customers by incentivizing and motivating them to act as brand ambassadors who can spread the word about their products. This feature allows companies to leverage existing customer relationships and turn them into powerful advocates for their business.
  • Influencer Marketing: With this feature, customers are rewarded for promoting a company's services or products through social media channels, blogs, or other online networks. It also allows companies to identify potential influencers within their customer base and reach out to them directly with personalized offers or campaigns.
  • Social Listening: This function gives brands insight into what people are saying about the company and its products online, allowing them to keep track of conversations happening in real time within a range of online platforms. Companies can then evaluate their reputation based on these insights and adjust their strategies accordingly.
  • Customer Insights & Segmentation: Through this feature, businesses can gain valuable information about their customers including demographics, interests, and preferences that can be used for more targeted marketing initiatives.  The segmentation capabilities of this software also allow companies to create custom audiences from various segments of users based on specific parameters such as age, location, gender etc.
  • Campaign Management: Companies have the ability to design customized campaigns easily with customer advocacy software that include automated emails and direct messages across different channels such as email newsletters or social media platforms like Twitter or Facebook. Companies can also measure the performance of these campaigns in real-time using various analytics tools such as open rates and engagement metrics.

Types of Customer Advocacy Software

  • Social Media Management Software: This type of software enables users to manage customer interactions on social media platforms. It allows businesses to monitor, respond and engage with customers who post about the company or product. Features may include analytics capabilities, automatic responses and moderation tools.
  • Customer Experience Management Software: This type of software helps companies understand their customers’ experiences with their products, services or brands as a whole. Features may include surveys, polls and helpful customer feedback capabilities that allow businesses to keep track of customer preferences and satisfaction levels.
  • Influencer Marketing Software: This type of software helps businesses identify influencers in their industry who can help spread positive messages about the brand. It allows companies to track influencer-generated content, measure the engagement it receives and collaborate efficiently with key stakeholders for successful campaigns.
  • Advocacy Platforms: These types of platforms offer an online space where current customers can become brand ambassadors, share stories about their experiences with the business and eventually advocate for the brand online via various channels such as forums, blogs and social media outlets. Features may include gamification elements that reward customers when they successfully complete tasks such as leaving reviews or providing referrals.
  • Referral Programs Software: Referral programs are a great way for companies to generate leads, increase conversions and acquire new customers through word-of-mouth marketing strategies. This type of software helps businesses create automated referral processes that enable customers to easily refer new prospects to the company in exchange for rewards or incentives.

Trends Related to Customer Advocacy Software

  1. Increased Emphasis on Online Reviews: Customer advocacy software can help companies track reviews and feedback from customers, enabling them to quickly respond to any complaints or negative comments. This has become increasingly important as customers are more likely to leave an online review than ever before.
  2. More Social Media Engagement: Companies are using customer advocacy software to manage their social media presence, monitor customer conversations, and create personalized content for customers. This helps to build stronger relationships with customers and increase brand loyalty.
  3. Automated Customer Support: Customer advocacy software allows businesses to provide automated customer support through chatbots and other technologies. This makes it easy for customers to get answers to their questions quickly, without having to wait on hold or speak with a live representative.
  4. Personalized Experiences: By tracking customer data, companies can use customer advocacy software to create personalized experiences for their customers. This includes sending targeted emails, providing customized discounts, and offering product recommendations based on past purchases.
  5. Increased ROI: Companies that use customer advocacy software have seen an increase in return on investment due to improved customer engagement, increased sales revenue, and decreased costs associated with manual customer support.

Advantages of Customer Advocacy Software

  1. Increased Reach: Customer advocacy software enables brands to reach a wider audience and expand their customer base by leveraging their current customers’ networks and influence. Additionally, these tools can help businesses create content that resonates with different types of customers, thereby increasing their presence online.
  2. Improved Relationships: By involving customers in the marketing process, customer advocacy software helps forge strong relationships between brands and their most devoted fans. This leads to higher engagement and loyalty levels among those customers as they gain more of an emotional investment in the brand itself.
  3. Better Conversion Rates: With customer advocacy software, businesses can quickly identify their strongest advocates, who are more likely to make purchases or share positive reviews about the product or service. This provides brands with reliable sources of conversion-focused traffic that can be leveraged to improve overall sales numbers.
  4. Enhanced Reputation Management: Customers tend to trust other customers more than they trust companies when it comes to product reviews. Since customer advocacy software allows businesses to interact directly with these individuals, they can easily control what reputation is being built around them online by responding proactively and honestly to any complaints or negative feedback in a timely manner.
  5. Increased Brand Visibility: Customer advocacy software enables companies to use word-of-mouth marketing strategies that have a far greater reach than traditional campaigns do. By having influencers spread the word about your products or services across various social media platforms, you can significantly increase your brand’s visibility and awareness among potential customers.
  6. Increased ROI: Investing in customer advocacy software can save companies time and money while optimizing their marketing efforts. By taking advantage of existing customer networks, businesses don’t need to spend as much on traditional advertising campaigns; instead, they can create content that is more effective in driving sales and obtaining a higher return on investment.

How to Choose the Right Customer Advocacy Software

  • Determine Your Needs: Make sure you have a clear understanding of what features and capabilities your business needs. Consider current trends in customer advocacy and identify which aspects of customer loyalty and engagement will benefit your business most.
  • Research Vendors: Take time to research various vendors to get an idea of who offers the features and capabilities that meet your needs. Read reviews, compare pricing options, consult with experts, and look at case studies of how other businesses have benefited from their solutions.
  • Ask Questions: Once you’ve narrowed down your list of potential vendors, reach out and ask questions about features, capabilities, implementation process, support options and more. This is your chance to really understand what each vendor is offering before making a decision.
  • Get Demo Versions: If possible, get a demo version or trial period so that you can get a better feel for the software and its user experience before committing completely to one solution over another.
  • Consider Scalability & Integration Options: Make sure any software solutions you consider are able to scale as needed for future growth as well as integrate seamlessly with other existing systems or programs within your organization (i.e., CRMs).
  • Evaluate Support & Training Resources: Find out what kind of training resources (live/virtual) as well as ongoing customer service/technical support options are available after purchase should any issues arise later on down the road with implementation or usage of the product or services offered by the vendor chosen.
  • Final Sign-Off: Before signing off on any agreement make sure all stakeholders agree with their assessment of the chosen vendor’s features and capabilities versus others that were considered in order to ensure everyone involved is happy with the decision being made at such an important juncture.

Who Uses Customer Advocacy Software?

  • Corporate Employees: Employees at a company using customer advocacy software can help activate their engaged customers to become advocates, drive more referrals and create more positive word-of-mouth marketing.
  • Influencers: Influencers can leverage customer advocacy software to engage with the most loyal customers, giving them an opportunity to increase brand visibility and reach even more potential customers.
  • Customers: Customers are the heart of any business. Customer advocacy software can be used to build relationships with customers by providing rewards for encouraging positive reviews or referrals.
  • Prospects: Prospects may use customer advocacy software to gain access to valuable insights from satisfied customers that could help shape their purchase decisions.
  • Brand Managers: Brand managers benefit from the wide-reaching capabilities of customer advocacy software by automating tasks like gathering data on engagement metrics or segmenting customers into different groups based on their level of engagement.
  • Marketers: Marketers often rely on customer advocacy software for its ability to provide engaging content, craft campaigns and measure results in order to maximize success in outreach efforts.
  • Analysts: Analysts use customer advocacy software for its data collection capabilities in order to better understand their target audience and determine which strategies will be most effective in reaching them.
  • Product Managers: Product managers take advantage of customer advocacy software to gain feedback on new products or services, and modify existing ones, based on user insights.
  • Developers: Developers use customer advocacy software to build relationships with customers, who can provide valuable feedback for product development.

Customer Advocacy Software Pricing

The cost of customer advocacy software can vary widely, depending on the features and capabilities that are included. Generally speaking, pricing for customer advocacy solutions can range from around $50 per month up to thousands of dollars per month for higher-end solutions.

Entry level packages typically provide basic features such as a centralized dashboard to view user profiles, content-sharing capabilities, and automated notifications. As you move up the pricing tiers, more advanced features like social media integrations, dynamic segmentation tools, gamification elements, comprehensive analytics tools and reporting functions become available.

For businesses with larger budgets and more complex customer advocacy needs there are also enterprise-level options that give access to additional resources such as dedicated account managers who can help users make the most of their customer advocacy initiatives. Depending on the complexity of your objectives these options can be worth considering if you have a sizable budget for your customer advocacy efforts.

Ultimately, the cost of customer advocacy software will depend on which features and services are required for your business needs. It is important to carefully evaluate your objectives and prioritize the features that are right for you before selecting a particular provider or solution.

Customer Advocacy Software Integrations

Customer advocacy software can integrate with a variety of different types of software to provide a unified customer experience. This can include CRM software, marketing automation software, email marketing software, loyalty software, sales automation software, social media management software, analytics software, ecommerce software, and product management software. By integrating with these types of software, customer advocacy software can help to automate customer feedback and review processes, monitor customer engagement, track customer interactions, assess customer sentiment, and identify customer trends and insights. Additionally, customer advocacy software can be integrated with customer loyalty programs to reward customers for their loyalty and advocacy activities. This integration can help to boost customer engagement and loyalty, increase customer satisfaction, and drive more sales.