WO2019221579A1 - User-responsive reward providing system and method - Google Patents

Abstract

The present invention relates to a user-responsive reward providing system and method. The objective of the present invention is to provide a user-responsive reward providing system and method which arranges rankings according to products in proportion to the number of applications for service participation conditional upon purchase by a user, organizes a reward acquisition competition service for a product falling within a predetermined ranking during a predetermined period of time, and entices consumers to compete against each other for reward acquisition. Further, a reward is provided to a user having acquired the reward, on the premise of purchase. Therefore, the present invention can increase a purchase conversion rate and maximize an advertisement effect.

Description

 2019/221579 1 »（： 1/10 公 019/006015

Specification

 NAME OF THE INVENTION: RESPONSIBLE REWARD PROVIDING SYSTEM AND METHOD THEREOF

 [1] The present invention relates to a system and method for providing user-rewarded rewards, in which the products are sorted by product in proportion to the number of service participation applications subject to the purchase of the user in detail, and the products belonging to the specific ranking for a specific period of time. By organizing the Reward Acquisition Service, and competing for Reward Acquisition among consumers, the user who earned the reward pays the purchase in full, so as to increase the purchase conversion rate and maximize the advertising effect. It's about how.

 Background

 [2] As is well known, the domestic and overseas online market is rapidly growing. The online market can be classified into the online advertising market and the online sales market.

 [3] The online advertising market is often advertising for companies or products.

 Although it is a directly related market, when the online market is divided, it is classified into a pure online advertising market and a sales market.

 [4] In the online advertising market, the main marketing direction is to promote how many customers will be exposed to the advertisement, how effectively it will be exposed to the non-enzymatic customers, and open the wallet of the consumer.

 [5] As such, the online advertising market and sales market are intended to induce more customers to sell products by exposing advertisements or sales information. Therefore, various advertising techniques and sales activation techniques are being released. to be.

 [6] Advertisement techniques or sales activation techniques typically provide reserves to customers, which allow customers to purchase more products by reading advertisements or by providing a reserve to customers who have purchased products.

 [7] However, these conventional techniques have not been able to feel the merits of the sellers because the reserves paid by individuals are very low in individual customer positions, and therefore, they do not help the marketing of the seller or the activation of sales through advertisements. There was a disadvantage.

 [8] Therefore, the conventional technique has been a problem that the seller uses a lot of promotional costs to advertise or sell the product, but the effective promotion or sale of the product is not achieved.

 [9] Due to this problem, sellers have recently paid even marketing costs.

This is a burden, and the result is that the rate of purchase conversion for the sale of advertisements through large online advertisers, such as a well-known search portal, is high. 2019/221579 1 ^» （： 1 ^ 1 {2019/006015

This is because it is less than 2%.

 [10] Advertisement payment method per click ᅵ He no longer sells to sellers or advertisers.

 There was a problem of an indescribable way.

 Detailed description of the invention

 Technical task

 [1 1] The present invention has been made in consideration of the above-described circumstances of the prior art.

 Users who earned rewards by arranging the ranks by product in proportion to the number of service participation applications subject to purchase, and arranging reward-competitive service for products within a certain rank for a certain period of time, and allowing them to compete with consumers for rewards. The purpose of this is to provide a user response reward providing system and a method of increasing the purchase conversion rate and maximizing the advertising effect by paying rewards as a whole.

 Task solution

 [12] In order to achieve the above object, according to a preferred embodiment of the present invention, while performing show communication with the smart promotion processing server 10, it is possible to view the reward information and ranking information accumulated for each product, and to obtain a reward competition. A user terminal (2) for transmitting a service for requesting participation of a service and inputting a reward request request signal; and a ranking for each product is determined in proportion to the number of users who have registered for the participation in the reward acquisition competition service on the premise of purchasing a product. Based on the participation application signal accumulated within a certain period of time, only the products included in a specific ranking are organized to be the target of the reward acquisition competition service, and the reward acquisition service of the prize is determined by performing the reward acquisition competition service for each ranking. A user responsive reward providing system is provided that includes a smart promotion processing server 10.

[13] Preferably, the smart promotion processing server 10 manages a merchandise pool (1¾ ₀ 1) for a seller to register a product and a user terminal 2 accesses to view product information and ranking information. There is provided a user response reward providing system characterized by including a product registration section (16).

 [14] Preferably, the merchant product pool (1¾01) is made up of a presale pool (1¾0) (12) and the main sale product pool (1¾01) (40), with the presale product according to a predetermined number of participants. A user responsive reward providing system is provided, characterized by a pool movement management section 20 configured to process products classified into pools (1¾01) (12) into the main sales product pool (1¾01) (40). .

[15] Preferably, the smart promotion processing server 10 reads the product information registered in the pre-sale product pool (1¾01) 12 or the main sale product pool (1¾01) 40 (00 or the corresponding product). A user responsive reward providing system is provided that is configured to charge advertising costs based on the number of applications for participating in the reward acquisition service. 3

 2019/221579 1 »（： 1 ^ 1 {2019/006015

[16] Preferably, the smart promotion processing server 10 receives a user's participation application for each product registered in the pre-sale product pool (1¾0) (12) or the main sale product pool (¾01) 40. A reward score calculation unit 28 for calculating a reward score based on the cumulative number; A product ranking management unit (18) which manages a ranking for determining a product to be a reward target through the score of the reward score calculating unit (28); Provided is a user response reward providing system which is characterized by including an organization chart preparation unit 30 to be prepared.

 [17] Preferably, the smart promotion processing server 10, through the schedule table 44, the rewards of the successful completion of the reward acquisition competition service is reset to the rewards granted and to the pre-sale pool (1 ^ 001) (12) A user response reward providing system is provided which comprises a reward update processing section 34 for processing to be moved.

 [18] Preferably, the reward renewal processing section 34 is a user characterized in that the remaining rewards are added to the next-ranked product and renewed when a reward for which a product has been progressed in the reward acquisition competition service is left. Responsive reward providing system is provided.

 [19] Preferably, the smart promotion processing server 10 acquires rewards therein.

 A user response reward providing system is provided, which is characterized by configuring a reward acquisition service processing section 22 for carrying out a competitive service.

 Preferably, the user-provided reward providing system is characterized in that the ranking set by the smart promotion processing server 10 is sorted by product or by product classified into categories.

 [21] Preferably, the smart promotion processing server 10 is a user-responsive reward providing system, characterized in that the reward amount which is differentiated from each other for the products belonging to the reward acquisition target can be set to be paid. Ball.

 [22] Preferably, the smart promotion processing server 10 is end user receiving payment.

 Rewards are provided with a user responsive reward providing system, characterized by including a weighted scoring 32 for processing the scores to be weighted according to the user's credit rating.

 Preferably, the smart promotion processing server 10 receives a participation signal from a user for participating in a reward acquisition competition service for each product.

 A user responsive reward providing system is provided, including a receiving unit 26 and a user-specific participation limit setting unit 24 for limiting the number of products that a user can apply for.

Preferably, the reward acquisition service processing unit 22, when the service time arrives, proceeds to process the service in a state in which the number of products for sale is determined, and the discount rate is continuously increased at a predetermined time, and a promotion provided by the seller. Product burnout 4

 2019/221579 1 »（： 1 ^ 1 {2019/006015

Acquisition of discount rate information (54) for receiving a discount rate competition signal and performing the acquisition process, so that each participating consumer can secure a desired discount rate; obtained by being inversely proportional to the corresponding discount rate information (54) for each hour. A user response reward providing system is provided which is characterized by performing display processing of enabled reward information 55.

 [2te Preferably, to give a reward weight to each of the above discount rates

 Set discount rate by discount rate (36)

 There is provided a user responsive reward providing system characterized by being further included in the processing server 10.

 Preferably, the smart promotion processing server 10 is provided with a user response reward providing system characterized in that the time limit for accepting the user participation application and determining the schedule is set to be daily, weekly or monthly.

 [2] Preferably, the user response reward providing system is characterized in that the credit rating is increased or decreased depending on the frequency of service participation of the user, the frequency of product purchase conversion, and the frequency of product information viewing.

 Preferably, the reward acquisition competitive service is provided with a user-responsive reward providing system, characterized in that the competitive service is determined so that only a certain number of rewards can be obtained by participating users compete.

 Preferably, the smart promotion processing server 10 performs a weighting process to pay more rewards to users who have purchased a predetermined reward than other users among users who have acquired a predetermined reward through the reward acquisition competition service. A user response reward providing system is provided.

 [3] Preferably, the weighted score granting unit 32 provides a user obtainable reward.

 A user-responsive reward providing system is provided which is set in inverse proportion to the discount rate that can be obtained by the user, and is configured such that the reward size that can be obtained is reduced to a larger rate than the corresponding discount rate is above a certain discount rate.

 [31] Preferably, the weighted weighting point granting unit 32 determines a user-acquisable reward.

 A user response reward providing system is provided which is set in inverse proportion to a discount rate obtainable by the user, but is configured such that there are no rewards obtainable above a certain discount rate.

 [32] Preferably, 3) the smart promotion processing server 10 retrieves the seller's product information.

Registering; transmitting the corresponding product information in response to the reading signal of the specific product from the non-user terminal (2); 0) receiving a signal for requesting to acquire a competitive service for a specific product from a user terminal (2); (1) the process of accumulating the number of participation applications by each product by the smart promotion processing server (10); and the process of performing the reward acquisition competition service by the smart promotion processing server (10) when the start time arrives. and; The smart promotion processing server 10 includes a process of determining a user for which a reward is determined. 5

 2019/221579 1 »（： 1 ^ 1 {2019/006015

A user responsive reward provision method is provided.

[33] Preferably, the smart promotion between the process _a ) and b).

 The processing server 10 further includes a process for managing a product classified as a pre-sale pool 12 according to a predetermined number of participants to be moved to the main sale product pool 40. There is provided a method for providing a user response reward.

 Preferably, in the step c), the smart promotion processing server 10 provides a user response reward providing method characterized by limiting the number of products that a user can apply to participate by the user's qualifications.

 Preferably, the step d) is a method for providing a user response reward, characterized in that the smart promotion processing server 10 is a process of assigning the ranking by the whole product or by the products classified into categories and sorting by the ranking. Is provided.

 [0036] Preferably, the process d) includes the step of calculating the reward score based on the cumulative number of the smart promotion processing server 10 receiving the user's participation application for each product; ranking through the reward score. A method for providing a user-rewarded reward is provided, which includes the granting process and a process of preparing a reward acquisition competitive service schedule in a predetermined time.

Preferably, between the steps d) and _e ), the smart promotion

 A user response reward providing method is provided, characterized in that the processing server 10 further includes a step of allowing the user to view cumulative rewards for each product.

 [38] Preferably, the process e) is performed by participating users, and only a predetermined number of persons compete.

 It is determined that a reward can be obtained, and the smart promotion processing server 10 is provided with a user-reactive reward providing method characterized by weighting a user so that a larger reward can be given to a user whose purchase price is larger.

 [39] Preferably, the step f) is a user response type further comprising a step of processing the final reward received by the smart promotion processing server 10 to be weighted according to the user's credit level. Reward provision methods are provided.

 Preferably, the process D is weighted so that the smart promotion processing server 10 pays the greater reward to the users who have acquired a predetermined reward through the reward acquisition competition service, and who have converted the purchase first than other users. A method for providing a user response reward, characterized by processing, is provided.

 [41] Preferably, after the step f), the smart promotion processing server 10 resets the reward and completes the pre-sale product pool by completing the reward acquisition service through a schedule. A method for providing a user-rewarded reward is provided, which further comprises a process of moving to 2).

 Effects of the Invention

 [42] The user reaction reward providing system and method thereof according to the present invention

Allow you to quickly increase page views, and 2019/221579 6 1 »（： 10/10 公 019/006015

It has the advantage of encouraging the membership of consumers to enter the products of interest, voluntarily promoting the system, and rapidly increasing the purchase conversion rate through the rewards acquired through the system. Brief description of the drawings

 1 is a schematic diagram showing a schematic configuration of a user-reaction reward providing system according to an embodiment of the present invention;

 FIG. 2 is a diagram illustrating a pool moving state and a scheduling table preparation state through a user response reward providing system according to an exemplary embodiment of the present invention; FIG.

 3 is a diagram illustrating a reward update processing state through a user response reward providing system according to an embodiment of the present invention;

 FIG. 4 415 is a diagram showing a schedule of simultaneous execution of services and an individual progress state through a user response reward providing system according to an embodiment of the present invention. FIG.

 5 is a view showing the classification status of the pre-sale items in the user-rewarded reward providing system according to an embodiment of the present invention;

 6 illustrates a user response reward providing system according to an embodiment of the present invention.

 Fig. 1 shows an example of a reward acquisition service.

 7 is a diagram illustrating a reward setting processing state associated with a discount rate obtainable by a user through the service of FIG. 6;

 8 is a block diagram showing the configuration of the smart promotion processing server included in the user-reactive reward providing system according to an embodiment of the present invention.

 Best Mode for Carrying Out the Invention

 Hereinafter, the present invention will be described in detail with reference to the drawings.

 1 is a schematic diagram of a user response reward providing system according to an embodiment of the present invention.

3453 ⁴⁹

444 ^{[5 47}

 Figure 2 is a schematic diagram showing the configuration, Figure 2 is a diagram showing the pool moving state and the configuration of the pool through the user response reward providing system according to an embodiment of the present invention, Figure 3 is a user response type according to an embodiment of the present invention A diagram showing reward reward processing status through the reward providing system.

 Referring to this, the user-responsive reward providing system according to an embodiment of the present invention sorts the ranking by products in proportion to the number of service participation applications subject to the purchase of the user, and rewards for products within a specific ranking for a specific period of time. Acquisition competition By organizing services and competing for rewards among consumers, the users who earned the rewards are the system that increased the purchase conversion rate and maximized the advertising effect by paying the rewards in full.

In other words, the user response reward providing system according to an embodiment of the present invention activates the advertising market and the sales market at the same time through the provision of an advertising system that guarantees the sales performance, and consequently, the purchase price is lower for the consumer. It is a system that can increase the frequency of transactions by making it possible to present. 2019/221579 7

 1 »(1 ^ 1 {2019/006015

Specifically, the user-responsive reward providing system according to an embodiment of the present invention allows the consumer to rapidly increase the page view and to allow the consumer to enter the product of interest in the ranking. Encourage them to sign up for their own acquaintances, voluntarily promote the system, and increase the purchase conversion rate rapidly through the rewards acquired through the system.

 [56] To this end, in accordance with an embodiment of the present invention, a user-rewarded reward providing system

 While performing API communication with the smart promotion processing server (] 0), it is possible to view the accumulated reward information and rank information for each product, to send a request for participation in the reward acquisition competition service, and to input a reward acquisition request signal. A user terminal 2; Reward scales are determined for each product in proportion to the number of users who register to participate in the reward acquisition competition service with premise of product purchase, and the reward acquisition competition service is ranked by the rank of the accumulated reward scale based on the accumulated application signal. And a smart promotion processing server (] 0) which determines the users whose rewards have been determined by organizing and executing the reward acquisition competition service of products by rank.

 At this time, the smart promotion processing server 10 is a product registration unit that the seller registers the product, the user terminal (2) access to manage the product pool (Pool) for access to view the product information and ranking information (16: see FIG. 8).

 A pool in which a seller can register a product through the product registration unit 16 is a redundant pool in the present invention. The pool of sale products is a pre-sale pool 12. And a main sales product pool 40.

 Preferably, the pre-sale pool 12 advertises the advertisement at no cost.

 It is a pool that can be displayed, and the main sales product pool 40 must pay advertising costs in proportion to the advertising activities for the users, and it is desirable to reward reward services that earn rewards based on the purchase of products. The seller pays the advertising costs when applying for participation by the user.

 [60] Schedule for Seller's Products Listed in Pre-Sale Pool (12)

 When the user's activity is accumulated, the main sales product pool 40 can be moved, and the smart promotion processing server 10 performs the processing thereof.

 [61] More preferably, the inside of the smart promotion processing server 10 is already present.

 According to the set number of participants, the pool movement management unit 20 is configured to process the goods classified into the pre-sale pool 12 to be moved to the main sale product pool 40.

 [62] In addition, products belonging to a higher rank of the main sales product Pool 40 are

 The smart promotion processing server 10 advances the reward acquisition competition service at regular time intervals.

More preferably, the smart promotion processing server 10 is a pre-sale product. 2019/221579 1 »（： 1 ^ 1 {2019/006015

Advertisement charges may be imposed depending on the number of applications registered for accessing the product information registered in the pool ^ 001) (12) or the main sales product pool 中 :) or the reward acquisition service for the product.

 On the other hand, the smart promotion processing server 10 is the cumulative number received the user's participation application for each product registered in the pre-sale product pool (1¾01) (] 2), or the main sale product pool 001 (40) Based on the calculation of the reward score, the ranking is determined in real time through the score, and provided by the user terminal (2) for viewing.

 [65] In addition, it is possible to make a reward acquisition competition service by preparing a schedule 44 of the reward acquisition competition service in a managed order for a predetermined time.

 [66] The smart promotion processing server 10 may determine a target that can acquire a reward through a reward acquisition competition service for a product included in a schedule within a predetermined period.

 [67] Preliminary, for example, to participate in the reward acquisition competition service pursuant to the present invention.

 Not all products registered in the product pool (1¾01) (12) and the main product pool (1¾0) (40) are eligible for rewards through the reward acquisition service, a sales service. Only products included in the ranking will be eligible for rewards.

 [68] In particular, a predetermined period of time must be premised on determining whether to be eligible for a reward. For example, a rewards competition service is performed only once a day,

If only one product is in progress, our word-to-word product will be ranked first.

 [69] If there is only one reward per week service for reward-winning competition service, and only one product per category for reward-winning competition service, and there are 10 total categories, the rewarded products will be ranked first in each category. This will be

 [7] Therefore, in the case of a user who is motivated to purchase a specific product, he or she may apply for the participation of the acquaintances as much as possible, as well as the applicant, so that the product can be included in the reward winning competition service ranking. As a result, the advertising effect of each product will be maximized, and sales of each product will be accelerated.

 In addition, in real time, the smart promotion processing server 10 receives a reward target.

 The accumulated rewards for each product included in the product will be displayed for the user to view.

 [72] That is, the products included in the pre-sale product pool 001 and 12 and the main sale product pool 1¾01 and 40 are arranged to show only the number of participation applications and their rankings, and to obtain the reward. In the case of products included in the competitive service schedule, that is, products subject to rewards, reward information of the products of each ranking is displayed to the user for viewing.

Therefore, the user of the pre-sale product pool (1¾01) (12) or the main sale product pool (1 ^> 001) (40) or the reward acquisition service schedule (44) has several interests. Active promotion and participation can be carried out. First, the product that the user wishes to purchase is the pre-sale product pool 001) (12) or the main sale product. 2019/221579 9 1 »（： 1 ^ 1 {2019/006015

If included in the Pool (1> 001) (40) or Rewards Service Scheme (44), the user may increase the size of the Rewards for each such Product that may be acquired in the future and enter such Products within the validity of the Rewards. The person will be encouraged to view the product information and to participate in the competitive rewards service.

 [74] Second, if a product that the user wishes to purchase is shown in the pre-sale product pool (00) (12) or the main sale product pool (1¾01) (40), the user can quickly reward the product. Attempts to increase the ranking so that it can be included in the Acquisition Service Scheme (44), and to ensure that the product is included within the validity of the Rewards are available to a number of acquaintances, and to participate in the Competitive Services for Viewing the Product Information Your application will be encouraged.

 5] Third, although the user's desire for purchase of the product is not large, once the user participates in the reward acquisition competition for the products described in the reward acquisition service schedule (44) If you reflect the rewards and find that the purchase price is attractive, you will be more likely to buy.

 [76] The three patterns of behavior described above are intended to explain the justification for anticipating the promotion of advertising and sales through the system.

 [7] On the other hand, the user response reward providing system according to an embodiment of the present invention is a product that is eligible for the reward acquisition competition service rewards when the service is completed

 It resets and forms a path that takes you back to the presales pool (1¾01) 12.

 8] In other words, the smart promotion processing server 10 processes the rewarded reward service is reset and transferred to the pre-sales product pool (1¾01) 12 through the schedule 44, and the reward reward service is completed. .

 In this case, if the reward for which the reward acquisition competition service is completed is the remaining reward, the smart promotion processing server 10 adds the remaining reward to the next ranking product and renews it. The process of allowing the remaining rewards to be carried forward to the next order even though the process is performed will be described in detail later with reference to FIG.

 On the other hand, the smart promotion processing server 10 is configured to receive the rewards acquired by the user through the reward acquisition competition service as a premise to purchase the corresponding products]

 In addition, the smart promotion processing server 10 is configured to include a weighted score grant unit 32 (see FIG. 8) for processing the score so that the final reward received by the user is weighted according to the user's credit rating. At this time, the credit rating is increased or decreased depending on the frequency of service participation, the frequency of product purchase conversion, and the frequency of viewing product information.

 In this case, the weighting point granting unit 32 may provide the user with a reward that is obtainable by the user.

The discount rate should be inversely proportional to the rate at which it can be earned, but above a certain discount rate, the amount of rewards that can be earned will be reduced to a greater rate than the discount rate. 2019/221579 10 1 »（： 1 ^ 1 {2019/006015

Can be

 In addition, the weighting point granting unit 32 may be configured such that a reward obtainable by the user is inversely proportional to a discount rate that the user can obtain, but there may be no reward that can be obtained above a certain discount rate.

 In addition, the smart promotion processing server 10 may receive a user participation application and determine a schedule for daily, weekly, and monthly units, preferably adding up the accumulated number of participation applications accumulated by 24 hours in the previous day. You can decide on the rankings and create the schedule according to the rankings.

 On the other hand, in the user response reward providing system according to an embodiment of the present invention

 The reward acquisition competition service that is in progress is a competitive service in which participating users compete to acquire only a certain number of rewards, and an example thereof will be described in detail with reference to FIG. 6.

 FIG. 43 is a diagram showing a schedule of simultaneous service and an individual progress status through a user response reward providing system according to an embodiment of the present invention, and FIG. 5 is a user according to an embodiment of the present invention. A diagram showing the classification status of the pre-sale items included in the reactive reward providing system.

 [8] Referring to this, the reward acquisition service schedule 44 may be composed of two types.

 One of them can be configured as shown in FIG. 43 in which a plurality of products are in progress at the same time, and a diagram in which one product is sequentially processed in an individual time period.

 [88] It is possible to determine the ranking in which the number of users' participation of each product is reflected, and to prepare a sales schedule table (44) as shown in the drawing. The lower part is divided into sectors, and the product image information 48 and the detailed information 50 are respectively constructed.

 [89] Also, below the detailed information (50), rewards can be obtained for each product.

 As information (60) is published, reward information (60) represents the total number of rewards that can be obtained by users participating in the reward acquisition competition service for each product.

 [90] In addition, the side of the detailed information (50) has a competition for obtaining a reward for the product.

 A participation request button 62 is provided which can generate a service subscription signal.

 [91] On the other hand, as shown in the sales schedule (44) as shown in FIG. 13, for example, as shown in FIG. The promotion processing server 10 may determine whether a residual service result reward of a priority service exists and sum up the reward acquisition competition service for the subsequent product in order to update the reward.

[92] For example, if the reward acquisition service for the product having a reward of 3.5 million won is used, the amount of the reward is 320 million won, and 300,000 won is remaining, the amount is accumulated on the reward of the second-order product, and at the same time, As the service of the goods ends 1 1

 2019/221579 1 »（： 1 ^ 1 {2019/006015

Since the second-ranked product will occupy the first-ranked position, the advertiser of the product registered in the schedule will continue to count, and the reward event will be offered in the promotion event, while the reward is provided by allocating the sales time. .

 [93] In this case, according to the ranking, the product schedule should be 24 hours in advance.

 Competitive service time for reward acquisition is fixed by reference, but it is not necessary to postpone the overall reward of the product until immediately before the service, so that the rewards of the products listed in the schedule are continuously renewed.

 [94] On the other hand, if the ranking is determined, the sales time zones may be arranged in order of the products with the highest rank, and the sales time zones of the products with the higher rank may be arranged at the time when the sales rate is high.

 [95] Meanwhile, ranking exposure is classified by category of each product and classified by product.

 It will take care to determine the service participation rankings, which will avoid concentrating the top rankings by specific product category.

 That is, the rankings assumed by the smart promotion processing server 10 are classified by products or

 The products are sorted by category.

 [9 刀 Preferably, the pre-sale product pool 001) (12) and the main sale product pool (1¾01) (40)

 If you have a total of 1000 registered products, and you have paid an average advertising cost of 20,000 won for each product as the advertising cost through viewing of the product, you can raise 20 million won of reward resources. If the reward is pre-set to the target range, the user can distribute 20 million won through the reward acquisition service only for products in the 5th rank range.

 [98] More preferably, the 20 million won rewards are differentiated by rank.

 It is set in the smart promotion processing server 10 to be organized, for example, 8 million won for the first-class products, 4.5 million won for the second-ranked products, 3.1 million won for the third-ranked products, 2.5 million won for the fourth-ranked products, and 5th rank. For products, rewards can be organized for KRW 1.9 million.

 FIG. 6 is a diagram illustrating an example of a reward acquisition competitive service through a user response reward providing system according to an embodiment of the present invention. FIG. 7 is a reward setting process linked to a discount rate obtainable by a user through the service of FIG. 6. A diagram showing a state.

 [10] Referring to this, the smart promotion processing server 10 included in the user response reward providing system according to an embodiment of the present invention acquires rewards therein.

 A reward acquisition service processing unit 22 for executing a competitive service is configured.

 [101] The reward acquisition competition service is a competition service in which participating users compete to acquire rewards only by a predetermined number of people, and various games or lottery methods are applied to acquire accumulated rewards for each product. It is possible.

One of the reward acquisition competition services is a discount rate promotion event promotion as shown in Fig. 6. That is, when the service time arrives, the number of products to be sold is determined. 12

 2019/221579 1 »（： 1 ^ 1 {2019/006015

It is a competitive rate acquisition promotion that allows the service to be started in the state and the discount rate continues to increase every time, and the desired discount rate can be secured by each participant prior to the exhaustion of the number of promotional products offered by the seller.

 Preferably, when the service time is reached, the reward acquisition service processing unit 22 starts processing the service in a state where the number of sales products is determined, and the discount rate is continuously increased at a predetermined time, and the promotional products provided by the seller are provided. Display of discount rate information (54) that receives a competitive rate acquisition competitive signal and performs the acquisition process so that each participating consumer can secure a desired discount rate prior to the exhaustion of the number; inversely proportional to the corresponding discount rate information (54) for each hour The display process of the reward information 55 which was acquired by being provided by this is performed.

 Therefore, the discount rate increases with the passage of time of promotional sales service.

 The algorithm is constructed.

 For example, if a user first generates a bid signal at 10%, the user becomes a successful bidder and obtains a discount rate to receive a 10% discount on the product.

 [106] At this time, a consumer may generate only one bidding signal from the sales service. Therefore, if all the products are exhausted while waiting for a bigger discount rate while all products are not exhausted, a request is made to obtain a discount rate. Buyers who do not generate a signal will no longer be able to generate a discount rate request signal and will not be able to expect a very high discount rate.

 [107] In the course of this sales service, the number of remaining products will be displayed, and the discount rate will automatically be increased regularly on the basis of the passage of time after the start of the sales service, and the number of products will also gradually become exhausted. Therefore, the purchase desire explodes in a short time.

 [108] In particular, the smaller the quantity of the residual product, the better the preference for that product.

 It will explode and the desire to buy the product will increase rapidly.

 [109] Therefore, the sale through this service is more suitable for products that require a lot of promotional work, such as new products.

 [1 10] More preferably, the present invention is connected to the discount rate information 54 described above.

 As the information 55 is displayed, when the user raises a purchase intention in the section, the user can obtain certain rewards as well as a predetermined discount rate for the product.

 [1 1 1] At this point, the rewards are preferably inversely proportional to the corresponding discount rate for each hour, providing a driver for purchasers who hesitate to purchase at a small discount rate.

On the other hand, the discount weight weight setting unit 36 for setting the discount rate weight to give the reward weight to the discount rate for each time to the gas mart promotion processing server 10Read More 13

 2019/221579 1 »（： 1 ^ 1 {2019/006015

Included, the smart promotion processing server 10 is configured to be weighted to pay more rewards to users who have purchased a predetermined reward than other users among the users who earned a predetermined reward through the reward acquisition competition service.

[] 13 The processing given in inverse proportion to the discount rate for each hour is shown in detail in FIG. 7, where the total reward of any product that promotes a discount rate promotion promotion is 1 million won. In the case of 1000 participants and 50 products, all 50 products may be exhausted even in the% section.

 [1 14] In other words, there is a probability that 50 acquirers will occur in the 1% section.

 [115] Therefore, the hypothesis that 50 people can be taken in each 1% section (1%, 2%, 3%, ...) sets the total reward size linked to the discount rate section.

 [1 16] Since the smart promotion processing server 10 should be operated in inverse proportion to the discount rate, it is assumed that the 1% section is as large as 100 and the 2% section is as large as 99. Calculate the number from 1 to 0, which is 5050, and if you divide 1 million won into 5050, you get 198. If you multiply 198 by 100, you can set the amount that you can steam for 19,800 won per 1%. Will be.

 [1 17] In other words, the calculation algorithm is set so that the calculation is performed in inverse proportion with respect to the area.

 [118] Therefore, in the above manner, if only the total amount of each reward is set,

 The amount that can be taken by the discount rate is calculated.

 [1 19] 1% = 19800 * 50 = 990,000 ，

 [120] 2% = 198 * 99 * 50 = 980,100 won,

 [121] Rewards inversely proportional to the discount rate of 98 * 98 * 50 = 970,200 can be set for each discount period.

 As described above, in the state set in the smart promotion processing server 10, when 10 users decide to purchase in the 10% discount period, 10 products are exhausted as sales, leaving 40 remaining products. For example, if 20 users decide to buy at the 12% discount rate, 20 products will be consumed and 20 remaining products will be left, and if 10 users decide to buy at the 15% discount rate, 10 products When this sale is exhausted, 10 remaining products are left, and when 10 users decide to purchase in the 17% discount rate range, 10 products are exhausted as sales and the remaining products are not left, so the service is terminated.

 [123] The rewards for each discount rate are as set above.

[124] 198x 9 ^ 10 = 180,180 won at 10% discount rate, 198 89><20 = 352,440 won at 12% discount rate, 198 86 10 = 170, 280 won at 15% discount rate,] 7% The discount rate is 198 84><10 = 166,320 won, and the total rewards are 869,220 won, and the remaining rewards are 130,780 won. 14

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[125] In fact, we put more weight on it, and consumers who steamed in the 10% range steamed in the 20% range.

 Compared to consumers, they should be able to receive twice as many rewards, and consumers who have steamed 10% of their customers in the 30% range should be designed to receive four times the rewards.

 [126] Reward payments processed in the smart promotion processing subsumed according to the present invention

 The design of the algorithm should be designed in consideration of the number of participants and the weighted value considering the price of the product. Actually, the number of participants is set to be linked with the number of products as the minimum service start condition. Is turned on.

 [12 刀 Therefore, margins should be considered, i.e., considering the margins for each product, the rewards for each section should be determined and displayed, preferably, the rewards for each section are not shown in advance. If so, it should be given for each section.

 [128] In other words, when proceeding to the 1% range, a reward that can be taken to 1% is displayed.

 Preferably, 2% of rewards are not displayed.

 In addition, if the weight is reflected and calculated in the reward payment, it is not possible to know in which section the reward cliff (suddenly shortening the reward) will occur. This means that there is a huge discount on the consumer, and the loss reel and fun in itself, which can last up to the highest discount rate before the reward cliff occurs.

 FIG. 8 is a block diagram showing the configuration of a smart promotion processing server included in a user response reward providing system according to an embodiment of the present invention.

 Referring to this, duplicated description will be omitted for the previously described configuration of the smart promotion processing server 10 included in the user-responsive reward providing system according to one embodiment of the present invention.

 [132] First, the smart promotion processing server 10 competes to acquire rewards for each product.

 Participation signal to receive a participation signal from the user to participate in the service

 And a receiving unit 26 and a user-specific participation limit setting unit 24 for limiting the number of products that a user can apply for.

 In addition, the smart promotion processing server 10 is a cumulative number of applications for participation of the user for each product registered in the pre-sale product pool (1¾01) 12 or the main sale product pool (1¾01) (40). A reward score calculation unit 28 for calculating a reward score based on the reward score;

 A product ranking management unit (18) which manages a ranking for determining a product to be rewarded through the scores of the reward score calculating unit (28); 44) is configured to include an organization table preparation unit 30 for creating.

Meanwhile, the smart promotion processing server 10 acquires a reward through a schedule 44. 2019/221579 15 1 »（： 1 ^ 1 {2019/006015

Completion of the competition service, the product is configured to include a reward update processing section 34 for processing the rewards granted to be transferred to the pre-sale pool (12), and controls the function and operation for each configuration The control unit 38 is configured.

 [136] The function and operation of the user response reward providing system according to one embodiment of the present invention of the above-described configuration will be described in detail with reference to the accompanying drawings.

 Thus, the user response type according to the embodiment of the present invention made of the above configuration

^{In the} reward providing system, the smart promotion processing server 10 registers the seller's product information.

 In this case, the smart promotion processing server 10 manages the goods classified into the pre-sale product pool 12 according to a predetermined number of participants to move to the main sale product pool 40. do.

 That is, the sales product pool is made up of a presales pool 12 and a main sales pool 40.

 [14] Preferably, the pre-sale pool 12 advertises ads without advertising costs.

 It is a pool that can be displayed, and the main sales product pool 40 must pay advertising costs in proportion to the advertising activities for the users, and it is desirable to reward reward services that earn rewards based on the purchase of products. The seller pays the advertising costs when applying for participation by the user.

 [141] Schedule for Products of Seller Posted in the Presale Pool (12)

 When the user's activity is accumulated, the smart promotion processing server 10 processes the main sales product pool 40 to move to the pool.

 [142] More preferably, the smart promotion processing server 10 is preset.

 Depending on the number of participants, the products classified as pre-sale pool (l 2) can be transferred to the main-sale product pool (40).

 [143] When the view signal of a specific product is received from the user terminal (2), the smart

 The promotion processing server 10 transmits the corresponding product information.

 [144] competitive service for rewards for certain products from user terminals (2)

 When the participation application signal is received, the smart promotion processing server 10 registers the participation application information for each product.

 Preferably, the smart promotion processing server 10 may limit the number of products that a user can apply for by the user's qualification.

 Further, the smart promotion processing server 10 accumulates and ranks the number of participation applications for each product. More specifically, the smart promotion processing server 10 receives the user's participation application for each product. Calculate the reward scores based on the results, assign the ranks through the reward scores, and prepare the reward acquisition competitive service schedule in the managed ranks for a certain time.

 At this time, the smart promotion processing server 10 by the whole product or category

You can rank by sorted product and sort by rank. 2019/221579 1 »（： 1 ^ 1 {2019/006015

On the other hand, the smart promotion processing server 10 can be determined as a target to obtain a reward through the reward acquisition competition service for the products included in a certain ranking within a certain period.

 [149] Preliminary, for example, to participate in the reward acquisition competition service pursuant to the present invention.

 Not all merchandise registered in the sales product pool (1¾0) (12) and the main sales product pool (1¾01) (40) are eligible to receive rewards through the Reward Acquisition Service, a sales service. Only products included in the ranking will be eligible for rewards.

 [The pre-determined period must be pre-determined to determine whether or not 15 is eligible for a reward. For example, if a rewards competition service is conducted only once per day and only one product is provided per service, the rewarded product must be 1 It will be a ranking product.

 [151] If there is only one award-winning competitive service once a week, and only one product is awarded per category for the reward-winning competition service, and there are 10 total categories, the rewarded products will be ranked first in each category. This will be

 [152] Therefore, in the case of a user who is willing to purchase a particular product, he / she should not only apply for participation in order that the product can be included in the reward winning competition service ranking, but also make the best possible application for participation. As a result, the advertising effect of each product will be maximized, and sales of each product will be accelerated.

 In addition, the smart promotion processing server 10 receives the reward in real time.

 The accumulated rewards for each product included in the product will be displayed for the user to view.

 [154] Preferably, the products included in the pre-sale product pool (1¾01) (12) and the main sale product pool) are shown only in the number of participation applications and their rankings, and the reward acquisition competition service schedule In the case of products included in the rewards, that is, products subject to rewards, reward information of the products of each rank is displayed to the user so that they can be viewed.

 In the state, when the service start time arrives, the smart promotion

 As the processing server 10 proceeds with the reward acquisition service, it is determined that only a certain number of users can acquire the reward by participating users. The smart promotion processing server 10 has a larger price for purchasing a product. It's a good idea to weight the user to give them more rewards.

 Further, the smart promotion processing server 10 determines the user whose reward is determined, and processes the final rewards paid by the smart promotion processing server 10 according to the user's credit level. It is desirable to do it.

 [15] In addition, the smart promotion processing server 10 may be weighted to pay a larger reward to users who have acquired a predetermined reward through a reward acquisition competition service, and that converts the purchase first to other users. .

Next, when the smart promotion processing server 10 completes the reward acquisition competitive service through a schedule, the product is reset and the pre-sales product is reset. 17

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We will move to grass 2).

 If the smart promotion processing server 10 has a residual reward for the service completed, the remaining reward reward is added to the next rank product and updated.

 Reference numeral 8 denotes a payment processing server, which means a card company server or a pay processing server.

 On the other hand, the user-responsive reward providing system and method thereof according to the embodiment of the present invention are not limited to the above-described embodiments and various modifications can be made without departing from the technical gist of the invention.

 [162] * Description of the Signs *

 [163] 2: user terminal, 4: promotion information interface application,

 [164] 6: Seller's terminal, 8: Payment processing server

 [165] 10: Smart promotion processing server, 12: Pre-sale product pool,

 [166] 40: Main sales product pool, 42: Reward earning service schedule.

Claims

18  2019/221579 1 »（： 1 ^ 1 {2019/006015 Claim  [Claim 1] Performing show communication with the smart promotion processing server 10, it is possible to view the reward information and ranking information accumulated for each product, transmit the participation request signal of the reward acquisition competition service, input the reward acquisition request signal A user terminal (2) for performing;  The ranking of each product is determined in proportion to the number of users who have registered to participate in the reward acquisition competition service with the purchase of products as a whole, and based on the participation application signal accumulated within a certain period of time, A user responsive reward providing system comprising a smart promotion processing server ([0]) configured to be targeted and confirming users who have earned rewards by carrying out competitive service for obtaining rewards according to their rankings.  2. The method of claim 1,  The smart promotion processing server 10 includes a product registration section 16 in which a seller registers a product and manages a sales product pool 001 for the user terminal 2 to access and view product information and ranking information. User response reward providing system, characterized in that configured.  [Claim 3] The method of claim 2, The sale product pool (1> ₀₀ 1) is made up of the pre-sale product pool ₀₀ 1) (12) and the main sale product pool (1¾01) (40), and the pre-sale product pool (1¾ ₀₎ according to a predetermined number of participants _. 1) A user response reward providing system, characterized in that the pool movement management unit 20 is configured to process the products classified as (12) to be moved to the main sales product pool (1¾01) (40).  4. The method of claim 1, The smart promotion processing server 10 is pre-sale item pool (1 \) 01) (12) or the main selling product pool (1> 001) (4 (), read ^(that for the goods information which is registered in a)), or A system for providing user-friendly rewards, characterized in that it is configured to charge advertising costs according to the number of application for participation in the reward acquisition competition service for the product.  [Claim 5] The method according to claim 1,  The smart promotion processing server 10 is a reward based on the cumulative number that receives the user's participation application for each product registered in the pre-sale product pool (1¾01) 12 or the main sale product pool (1¾01) 40. A reward score calculator 28 for calculating a score;  A product ranking management unit 18 for managing a ranking for determining a product to be a reward target through a score of the reward score calculating unit 28; Organize rewards competitive service schedule (44) 19  2019/221579 1 »（： 1 ^ 1 {2019/006015 A user-sponsored reward providing system characterized by comprising an organization chart preparation unit (30) to create. According to [Claim 6] of claim 1 ^wherein,  The smart promotion processing server (10) is a reward update processing unit for processing the rewards of the successful completion of the reward acquisition competitive service through the schedule (44) is reset and moved to the pre-sale product pool (1¾01) (12) ( A user responsive reward providing system, characterized in that comprises 34). [As claimed in claim 6,  The reward update processing unit (34) is a user-responsive reward providing system, characterized in that the remaining reward rewards are added to the next rank of the product when the rewards that have been completed the progress of the reward acquisition competition service left.  [Claim 8] The method according to claim 1,  And the smart promotion processing server (10) comprises a reward acquisition service processing unit (22) for performing a reward acquisition competition service therein.  [Claim 9] The method according to claim 1,  And a ranking defined by the smart promotion processing server (10) is sorted by products or by products classified into categories.  [Claim 10] The method of claim 1,  The smart promotion processing server (10) is a user-rewarded reward providing system, characterized in that the reward acquired by the user through the reward acquisition competition service is configured to pay the purchase of the product as a whole.  [Claim 11] In claim ^,  The smart promotion processing server (10) is a user-rewarded reward providing system characterized in that the final reward received by the user is configured to include a weighted score granting (32) for processing the score to be weighted according to the user's credit rating .  [Claim 12] The method according to claim 1,  The smart promotion processing server 10 includes a participation signal receiving unit 26 for receiving a participation signal from a user for participating in a reward acquisition competition service for each product;  A user-responsive reward providing system, characterized by comprising a user-specific participation limit setting unit (24) for limiting the number of products that a user can apply for.  [Claim 13] The method of claim 8, The reward acquisition service processing unit 22, 2019/221579 20 1 »（： 1 ^ 1 {2019/006015 When the service time arrives, the service can be started with the number of products sold, the discount rate continuously increased every certain time, and the desired discount rate can be obtained before each participant consumer runs out of the number of promotional products provided by the seller. Display of discount rate information 54 for receiving a discount rate acquisition competitive signal and performing the acquisition process;  A user-responsive reward providing system characterized by performing display processing of reward information (55) obtained by being inversely proportional to the discount rate information (54) corresponding to each time. [Claim 14] In the case of paragraph I ³ ,  A user-rewarded reward providing system, characterized in that it is further included in the gas mart promotion processing server (10) for a discount rate-specific reward weight setting unit (36) for setting a reward weighting value for each time discount rate.  [Claim 15] In Clause 1,  The smart promotion processing server (10) is a user response reward providing system, characterized in that the reward amount to be differentiated for each of the products belonging to the reward acquisition target can be set to be paid. [Claim 16] Article] in clause,  And the credit rating is increased or decreased depending on the frequency of service participation, product purchase conversion frequency, and product information viewing frequency.  [Claim 17] In Clause 1,  The reward acquisition competitive service is a user response reward providing system, characterized in that the competitive service is determined so that only a certain number of users can earn a reward by participating users.  [Claim 18] In Clause 1,  The smart promotion processing server 10 is a user-responsive type characterized in that the smart reward processing service is weighted to pay more rewards to users who have acquired a predetermined reward through the reward acquisition competition service, and converts the purchase to other users first. Reward Offer System.  [Claim 19] The term of claim 11,  The weighting point granting (32) sets the reward obtainable by the user in inverse proportion to the discount rate that can be obtained by the user, but the predetermined reward rate is configured such that the obtainable reward size is reduced to a larger rate than the corresponding discount rate. User Responsive Rewards System. [Claim 20] In Clause 11, The weighted score granting (32) is a user-responsive type that is configured such that a reward obtainable by a user is inversely proportional to a discount rate that a user can obtain, but no reward is obtainable above a certain discount rate. 2019/221579 1 »（： 1 ^ 1 {2019/006015 Reward Offer System.  [Claim 21] 3) The smart promotion processing server 10 registers the seller's product information.  Process;  Transmitting the product information on the reading signal of the specific product from the non-user terminal (2);  0) receiving a request for participation in the reward acquisition competition service for a particular product from the user terminal (2);  A process in which the smart promotion processing server (10) accumulates the number of participation applications by each product and ranks them, and determines the targets that can obtain rewards through the reward acquisition competition service for the products included in the schedule ranking within a predetermined period;  When the start time arrives, the smart promotion processing server 10 performing a reward acquisition competition service;  A method for providing a user response reward, characterized in that the smart promotion processing server (10) comprises the step of determining a user whose reward acquisition has been determined.  22. The method of claim 21,  Between the above process and non-process,  The smart promotion processing server 10 further includes a process for managing the goods classified into the pre-sale product pool (1¾01) (12) according to a predetermined number of participants to move to the main sale product pool (1¾01) (40). A method of providing user-rewarded rewards characterized by the above-mentioned.  23. The method of claim 21,  The step 0) is characterized in that the smart promotion processing server 10 limits the number of products that a user can apply for participation by the user's qualification.  [Claim 24] The method according to claim 21,  The above process,  And a step in which the smart promotion processing server (10) assigns the ranking by the whole product or the products classified into categories and sorts the ranking.  25. The method of claim 21,  Step (1) above,  Calculating, by the smart promotion processing server (10), a reward score based on a cumulative number of applications for receiving a user's participation request for each product;  Assigning ranks through reward points; User-rewarded rewards, which are characterized by the process of preparing a schedule of rewards competitive service for a certain period of time. 22  2019/221579 1 »（： 1 ^ 1 {2019/006015 How to Provide.  [Claim 26] In paragraph 21,  Between the course and the process,  The smart promotion processing server (10) further comprises the step of user-displaying the cumulative rewards for each product included in the reward target product for the user to view the user response reward providing method.  [Claim 27] In paragraph 21,  This process is determined so that only a certain number of participants can compete to compete with the participating users, and the smart promotion processing server 10 weights the user so that a larger reward can be given to a user whose purchase price is larger. A method of providing a user reaction reward. [Claim 28] In paragraph 21, Wherein ^{ ) process is characterized in that the smart promotion processing server (10) further comprises the process of processing the final reward paid for each user according to the user's credit rating is further applied to the user-rewarded reward providing method. [Claim 29] In paragraph 21,  Step 0 is characterized in that the smart promotion processing server 10 is weighted to pay more rewards to users who have purchased a predetermined reward than other users among the users who earned a predetermined reward through the reward acquisition competition service. User Responsive Rewards Method.  [Claim 30] In paragraph 21,  After the above 0 process,  The smart promotion processing server 10 further includes a process of processing the rewards of the successful completion of the reward acquisition service through the schedule to be reset and moved to the pre-sale product pool (1¾01) (12) User response reward providing method.