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WO2019000127A1 - Coupon de produit de plate-forme de commerce électronique et procédé de traitement d'informations de promotion - Google Patents

Coupon de produit de plate-forme de commerce électronique et procédé de traitement d'informations de promotion Download PDF

Info

Publication number
WO2019000127A1
WO2019000127A1 PCT/CN2017/089907 CN2017089907W WO2019000127A1 WO 2019000127 A1 WO2019000127 A1 WO 2019000127A1 CN 2017089907 W CN2017089907 W CN 2017089907W WO 2019000127 A1 WO2019000127 A1 WO 2019000127A1
Authority
WO
WIPO (PCT)
Prior art keywords
preferential
product
code
dimensional code
mobile terminal
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2017/089907
Other languages
English (en)
Chinese (zh)
Inventor
李楚斌
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen Xiustyle Brand Communication Co Ltd
Original Assignee
Shenzhen Xiustyle Brand Communication Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shenzhen Xiustyle Brand Communication Co Ltd filed Critical Shenzhen Xiustyle Brand Communication Co Ltd
Priority to PCT/CN2017/089907 priority Critical patent/WO2019000127A1/fr
Publication of WO2019000127A1 publication Critical patent/WO2019000127A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code

Definitions

  • the present invention relates to the field of electronic commerce information technology, and in particular, to a method for processing preferential information of an e-commerce platform product.
  • the past promotion method of the merchant is to integrate the information of the product or service of the merchant into a two-dimensional code, and promote the two-dimensional code to the consumer through an agent (for example, a newspaper, an advertising company, an internet marketing company, etc.).
  • the consumer obtains the information of the merchant's product or service by scanning the code on the mobile phone.
  • the above promotion methods have the following drawbacks.
  • the merchant cannot dynamically adjust the QR code of the offer, which reduces the promotion efficiency of the QR code of the merchant offer.
  • the main purpose of the present invention is to provide a method for processing preferential information of an e-commerce platform product, which aims to solve the problem that a merchant cannot dynamically adjust a discount according to customer information when the product is promoted, and cannot guarantee information security.
  • the present invention provides an e-commerce platform product preferential promotion information processing method, which is applied to a merchant consumption platform, and the merchant consumption platform and the mobile terminal and the code scanning terminal communicate with each other through a network.
  • the method for processing the preferential information of the e-commerce platform product includes the following steps:
  • the preferential two-dimensional code includes a name of the product, a profile of the product, a place of consumption of the product, a discount range of the product, and a usage rule, and the preferential two-dimensional code is also bound to the communication information.
  • the manner of dynamically adjusting the discount range of the product in the preferential QR code according to the number of the scanned two-dimensional code is as follows:
  • the e-commerce platform product preferential promotion information processing method of the present invention can carry out product promotion to the products provided by the merchant through the preferential two-dimensional code, and the merchant can grasp the product consumption according to the quantity of the two-dimensional code of the preferential, and The discount rate of the two-dimensional code can be dynamically adjusted according to the accumulated amount of consumption, thereby improving the effect of the promotion product of the preferential two-dimensional code.
  • FIG. 1 is a flow chart of a preferred embodiment of a method for processing a preferential promotion information of an e-commerce platform product according to the present invention.
  • FIG. 1 it is a preferred embodiment of the method for processing preferential information of the e-commerce platform product of the present invention.
  • the e-commerce platform product preferential promotion information processing method is applied to a merchant consumption platform, and the method includes the following steps:
  • Step S10 Generate a preferential two-dimensional code.
  • the offer two-dimensional code is generated by a two-dimensional code generator installed in the storage unit.
  • the preferential two-dimensional code includes at least the name of the product (for example, TCM physiotherapy neck conditioning service), a description of the product (for example, the specific content of the TCM physiotherapy neck conditioning service), the place of consumption of the product, and the discount range of the product (for example) , 20% discount for 500 RMB), usage rules (for example, use of a single account or mobile phone number, valid before October 1st, no refund for expired, specific items in the product need to be purchased separately, etc.). It should be noted that it is also used to generate the associated QR code.
  • Step S11 Receive a request for attention sent by the mobile terminal.
  • the attention request includes communication information of the mobile terminal (e.g., mobile phone number, email address, instant messaging software account, etc.).
  • the mobile terminal acquires the associated two-dimensional code by means of scanning code, and when the mobile terminal accesses the link address in the associated two-dimensional code, the mobile terminal integrates the communication information into the attention request. And sent to the merchant consumption platform.
  • an encryption and decryption algorithm for example, an MD5 encryption and decryption algorithm
  • the communication information is first encrypted.
  • Step S12 Parse the attention request to obtain communication information of the mobile terminal.
  • the parsed attention request is decrypted according to an encryption and decryption algorithm (eg, MD5 encryption and decryption algorithm, RSA encryption and decryption algorithm, DES encryption and decryption algorithm, DSA encryption and decryption algorithm, AES encryption and decryption algorithm, etc.)
  • an encryption and decryption algorithm eg, MD5 encryption and decryption algorithm, RSA encryption and decryption algorithm, DES encryption and decryption algorithm, DSA encryption and decryption algorithm, AES encryption and decryption algorithm, etc.
  • Step S13 Generate and send a preferential two-dimensional code to the mobile terminal according to the communication information. Specifically, the offer QR code is sent to the mobile terminal's mobile number, and/or email address, and/or the instant messaging software account.
  • Step S14 Calculate the number of the preferential two-dimensional codes scanned in the preset inter-segment.
  • the holder of the mobile terminal consumes the discount QR code on the mobile terminal, and the merchant staff passes the scan code terminal located in the business premises of the merchant. Place The preferential QR code is scanned, and discounts are offered according to the usage rules in the QR code. For example, the electronic payment is 560 yuan, and the use rule in the two-dimensional code is 20% discount for more than 500 yuan, then the consumer passes the electronic The method of payment (or other payment methods, such as cash payment) only costs 448 yuan. The preferential two-dimensional code scanned by the scanning code terminal will be used as the preferential two-dimensional code that has been used.
  • the sales data of the product includes, but is not limited to, the amount of consumption of the product, the phone number corresponding to the purchase of the product, and/or the email address, and/or the instant messaging software account. Since the preferential two-dimensional code is also bound to the communication information, when the preferential two-dimensional code is used, the merchant consumption platform may know the communication information, so as to understand the use of the preferential two-dimensional code. happening.
  • Step S15 dynamically adjust the discount range of the product in the preferential two-dimensional code according to the number of the scanned two-dimensional code.
  • the sales data of the product includes, but is not limited to, the amount of consumption of the product, the phone number corresponding to the purchase of the product, and/or the email address, and/or the instant messaging software account.
  • the merchant consumption platform may know the communication information, so as to understand the preferential two-dimensional
  • the code corresponds to the sales data of the product, for example, the quantity of the product consumed, the mobile phone number corresponding to the purchase of the product, and/or the email address, and/or the instant messaging software account.
  • the corresponding preset discount range is searched according to the accumulated electronic payment amount. For example, when the electronic payment amount accumulated by the mobile terminal exceeds 10,000 yuan, the corresponding preset discount range is 30%. ;
  • adjusting the discount range of the product in the preferential QR code to the preset discount margin corresponding to the accumulated electronic payment amount for example, adjusting the discount range of the product to 30%, and adjusting the adjusted two-dimensional code Send to the mobile terminal.
  • the e-commerce platform product preferential promotion information processing method of the present invention can carry out product promotion to the products provided by the merchant through the preferential two-dimensional code, and the merchant can grasp the product consumption situation according to the quantity of the two-dimensional code of the preferential, and The ability to dynamically adjust the discount range of the QR code based on the accumulated amount of consumption, thus improving the excellent Hui two-dimensional code to promote the effect of the product.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)

Abstract

L'invention concerne un coupon de produit de plate-forme de commerce électronique et un procédé de traitement d'informations de promotion, ce procédé consistant : lorsqu'un terminal de balayage de codes balaye un code de coupon bidimensionnel sur un terminal mobile, à recevoir les codes de coupon bidimensionnels balayés du terminal de balayage de codes et à calculer le nombre de codes de coupon bidimensionnels balayés pendant une durée prédéfinie; et à régler dynamiquement des quantités de rabais de produits correspondant aux codes de coupon bidimensionnels, en fonction du nombre de codes de coupon bidimensionnels balayés. Dans la mise en oeuvre de l'invention, des promotions en ligne et hors ligne de produits fournis par un commerçant peuvent être réalisées au moyen d'un code de coupon bidimensionnel et le commerçant peut apprendre de la situation de consommation de produits en fonction du nombre de codes de coupon bidimensionnels et peut régler dynamiquement la quantité de rabais du code bidimensionnel en fonction du montant cumulatif de consommation, ce qui améliore l'effet du code de coupon bidimensionnel dans la promotion de produits.
PCT/CN2017/089907 2017-06-25 2017-06-25 Coupon de produit de plate-forme de commerce électronique et procédé de traitement d'informations de promotion Ceased WO2019000127A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2017/089907 WO2019000127A1 (fr) 2017-06-25 2017-06-25 Coupon de produit de plate-forme de commerce électronique et procédé de traitement d'informations de promotion

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2017/089907 WO2019000127A1 (fr) 2017-06-25 2017-06-25 Coupon de produit de plate-forme de commerce électronique et procédé de traitement d'informations de promotion

Publications (1)

Publication Number Publication Date
WO2019000127A1 true WO2019000127A1 (fr) 2019-01-03

Family

ID=64740193

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2017/089907 Ceased WO2019000127A1 (fr) 2017-06-25 2017-06-25 Coupon de produit de plate-forme de commerce électronique et procédé de traitement d'informations de promotion

Country Status (1)

Country Link
WO (1) WO2019000127A1 (fr)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104484475A (zh) * 2014-12-31 2015-04-01 立德高科(北京)数码科技有限责任公司 云服务器端对二维码识读端的上传信息进行管理的方法
CN104834952A (zh) * 2014-02-11 2015-08-12 刘中一 智能二维码
CN105389716A (zh) * 2015-11-17 2016-03-09 立德高科(北京)数码科技有限责任公司 消费者扫描产品二维码以进行多次抽奖的方法与系统

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104834952A (zh) * 2014-02-11 2015-08-12 刘中一 智能二维码
CN104484475A (zh) * 2014-12-31 2015-04-01 立德高科(北京)数码科技有限责任公司 云服务器端对二维码识读端的上传信息进行管理的方法
CN105389716A (zh) * 2015-11-17 2016-03-09 立德高科(北京)数码科技有限责任公司 消费者扫描产品二维码以进行多次抽奖的方法与系统

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