WO2018018271A1 - Method for playing advertisement according to floor section of elevator and playing device - Google Patents
Method for playing advertisement according to floor section of elevator and playing device Download PDFInfo
- Publication number
- WO2018018271A1 WO2018018271A1 PCT/CN2016/091230 CN2016091230W WO2018018271A1 WO 2018018271 A1 WO2018018271 A1 WO 2018018271A1 CN 2016091230 W CN2016091230 W CN 2016091230W WO 2018018271 A1 WO2018018271 A1 WO 2018018271A1
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- elevator
- floor
- advertisement
- playing
- company
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Classifications
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B3/00—Applications of devices for indicating or signalling operating conditions of elevators
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
Definitions
- the invention belongs to the field of service media, and in particular relates to a method for playing advertisements according to elevator floor segments and a playback device.
- the tablet itself is fashionable, with the advantages of touch, colorful, dynamic effects, video, audio and entertainment information, and is deeply loved by young people with strong spending power.
- Electronic recipe advertisements will be embedded in the tablet in the form of pictures, texts, videos and interactions.
- Customers who want to eat at the restaurant must use this platform to order food. It has high-quality advertising display and interaction, and the products are the most.
- the real restoration is in front of the customer.
- the traditional way of ordering customers is to face a single menu with more pictures at the top, and the advertising effect is greatly reduced.
- Embodiments of the present invention provide a method for playing an advertisement according to an elevator floor and a playback device, and the purpose is to provide By detecting the floor of the company where the visitor is currently located, and flexibly playing the relevant advertisements of the company, the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
- the present invention is achieved by a method of playing an advertisement based on an elevator floor segment, comprising the steps of:
- an advertisement matching the floor segment where the current elevator is located is played.
- the embodiment of the invention further provides a playback device, including:
- a recording unit for recording a matching relationship between a floor and an advertisement
- a detecting unit configured to detect a floor segment where the current elevator is located
- the input unit is respectively connected to the recording unit and the detecting unit, and is configured to play an advertisement matching the floor segment where the current elevator is located according to the floor segment where the current elevator is located and the matching relationship between the floor segment and the advertisement.
- the invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
- FIG. 1 is a schematic flow chart of a method for playing an advertisement according to an elevator floor segment according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
- FIG. 1 is a method for playing an advertisement according to an elevator floor segment according to an embodiment of the invention.
- the flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
- the matching relationship between the floor segment and the advertisement is recorded in step S101.
- the playback device records with A Relevant advertising of the company, such as company image advertising or product introduction.
- step S102 the floor segment where the current elevator is located is detected.
- Step S103 According to the floor segment where the elevator is currently located and the matching relationship between the floor segment and the advertisement, an advertisement matching the floor segment where the current elevator is located is played.
- the invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
- FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the playback apparatus includes:
- a recording unit 21 configured to record a matching relationship between the floor segment and the advertisement
- a detecting unit 22 configured to detect a floor segment where the elevator is located
- the playing unit 23 has its input end and the recording unit 21 and the detecting unit 22, respectively
- the connection is used to play an advertisement that matches the floor segment where the current elevator is located according to the floor segment where the current elevator is located and the matching relationship between the floor segment and the advertisement.
- the working principle is: when the recording unit 21 records the matching relationship between the floor segment and the advertisement, the detecting unit 22 The floor segment where the elevator is located is detected, and the playing unit 23 plays an advertisement matching the floor segment where the current elevator is located according to the floor segment where the current elevator is located and the matching relationship between the floor segment and the advertisement.
- the invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
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- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Indicating And Signalling Devices For Elevators (AREA)
Abstract
Description
本发明属于服务传媒 领域 ，尤其是涉及一种根据电梯楼层段播放广告的方法以及播放装置。 The invention belongs to the field of service media, and in particular relates to a method for playing advertisements according to elevator floor segments and a playback device.
常言道，“酒香还得靠吆喝”。对于一家厂商、一个产品而言，广告宣传重值千金，是产品打开市场、走向市场的必经之路。随着市场的竞争越来越激烈，如何做好广告宣传，寻找新型广告模式也是众多的公司寻求的一种经营的方法，除了传统的电视广告、报纸广告、广播户外广告，还有现在很流行的网络广告、手机广告等，总是在不断的进行着变化。尤其互联网技术的的迅速发展，也给广告业提供了新的突破点。生活中我们去饭店常常接触的“IPad点单”就是一个很好的实例。平板电脑本身就具有时尚性，触摸、色彩绚丽、动态效果、视频、音频、娱乐信息充分相结合的优势，又深受消费能力强的年轻人喜爱。电子菜谱广告将广告以图片、文字、视频、互动的形式植入到平板电脑内，客户只要到饭店就餐，就必须利用这个平台点餐，它具有优质的广告显示效果和互动性，把产品最真实的还原在客户面前，传统的点单方式客户就是面对一张单一的菜单顶多配上图片想象一番，广告宣传效果大大降低。As the saying goes, "the wine has to rely on sipping." For a manufacturer and a product, the advertising value is worth a thousand dollars, which is the only way for the product to open the market and go to the market. As the competition in the market becomes more and more fierce, how to do a good job in advertising and find a new advertising model is also a business method that many companies seek, in addition to traditional TV commercials, newspaper advertisements, radio outdoor advertising, and nowadays. Online advertising, mobile advertising, etc., are constantly changing. In particular, the rapid development of Internet technology has also provided a new breakthrough for the advertising industry. The "IPad order" that we often come to in restaurants during our life is a good example. The tablet itself is fashionable, with the advantages of touch, colorful, dynamic effects, video, audio and entertainment information, and is deeply loved by young people with strong spending power. Electronic recipe advertisements will be embedded in the tablet in the form of pictures, texts, videos and interactions. Customers who want to eat at the restaurant must use this platform to order food. It has high-quality advertising display and interaction, and the products are the most. The real restoration is in front of the customer. The traditional way of ordering customers is to face a single menu with more pictures at the top, and the advertising effect is greatly reduced.
现代新媒体广告我们常见的有网络名片、公交广告等，其中楼宇广告也在迅速崛起。高楼大厦越来越多，人们看中了电梯这个宣传的平台，无伦是居住的小区还是办公楼，我们身边可以接触到的电梯广告非常多，每天上下楼乘电梯的过程都会碰到，它有一个其它媒体所不可能具有的广告阅读的强制性。所以是很多公司可以都争相利用的宣传平台。但是现在电梯上播放广告要么就是随机的，要么就是按照预设的顺序播放，同时，现在的写字楼一般都是混合办公，如2楼到5楼是A公司，而5楼到10楼是B公司。针对当前广告推送不能根据电梯所在楼层播放广告的缺点，需要一种方法通过检测来访者当前所在公司的楼层，灵活播放该公司相关的广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。Modern new media advertisements We often have online business cards, public transportation advertisements, etc., and building advertisements are also rapidly emerging. There are more and more high-rise buildings. People have taken a fancy to the propaganda platform of the elevator. Whether it is a residential community or an office building, there are many elevator advertisements that we can access. The process of taking the elevator up and down every day will be met. There is a mandatory readiness for advertisements that other media cannot have. Therefore, it is a publicity platform that many companies can compete for. But now the advertisements on the elevators are either random or played in the preset order. At the same time, the current office buildings are usually mixed office, such as company A on the 2nd to 5th floors, and company B on the 5th to 10th floors. . In view of the shortcomings of the current advertisement push that cannot be played according to the floor where the elevator is located, a method is needed to flexibly play the relevant advertisement of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator. Also play a certain publicity benefit.
本发明实施例提供了提供了一种根据电梯楼层播放广告的方法以及播放装置 ， 目的在于 通过检测来访者当前所在公司的楼层，灵活播放该公司相关的广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。 Embodiments of the present invention provide a method for playing an advertisement according to an elevator floor and a playback device, and the purpose is to provide By detecting the floor of the company where the visitor is currently located, and flexibly playing the relevant advertisements of the company, the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
本发明是这样实现的：一种根据电梯楼层段播放广告的方法，包括以下步骤： The present invention is achieved by a method of playing an advertisement based on an elevator floor segment, comprising the steps of:
记录楼层段与广告的匹配关系； Record the matching relationship between floor segments and advertisements;
检测当前电梯所处的楼层段； Detecting the floor section where the current elevator is located;
根据当前电梯所处的楼层段以及所述楼层段与广告的匹配关系，播放与当前电梯所处的楼层段相匹配的广告。 According to the floor segment where the elevator is currently located and the matching relationship between the floor segment and the advertisement, an advertisement matching the floor segment where the current elevator is located is played.
本发明实施例还提供了一种播放装置，包括： The embodiment of the invention further provides a playback device, including:
记录单元，检测单元，播放单元，其中： Recording unit, detecting unit, and playing unit, wherein:
记录单元，用于记录楼层与广告的匹配关系； a recording unit for recording a matching relationship between a floor and an advertisement;
检测单元，用于检测当前电梯所处的楼层段； a detecting unit, configured to detect a floor segment where the current elevator is located;
播放单元，其输入端分别与记录单元和检测单元连接，用于根据当前电梯所处的楼层段以及所述楼层段与广告的匹配关系，播放与当前电梯所处的楼层段相匹配的广告。 The input unit is respectively connected to the recording unit and the detecting unit, and is configured to play an advertisement matching the floor segment where the current elevator is located according to the floor segment where the current elevator is located and the matching relationship between the floor segment and the advertisement.
该发明通过检测来访者当前所在公司的楼层，灵活播放该公司相关的广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。 The invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
图 1 是本发明实施例提供的一种根据电梯楼层段播放广告的方法的 流程示意图 ； 1 is a schematic flow chart of a method for playing an advertisement according to an elevator floor segment according to an embodiment of the present invention;
图 2 是本发明实施例提供的播放装置的结构示意图。 FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。 The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是发明实施例提供的 一种根据电梯楼层段播放广告的方法的 流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 1 is a method for playing an advertisement according to an elevator floor segment according to an embodiment of the invention. The flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
在步骤 S101 中记录楼层段与广告的匹配关系。 The matching relationship between the floor segment and the advertisement is recorded in step S101.
在此步骤中，如大楼中 2 楼到 5 楼是 A 公司为一个楼层段，播放装置就记录与 A 公司的相关广告，例如公司形象广告宣传或者产品介绍等等。 In this step, if the second floor to the 5th floor of the building is A company is a floor section, the playback device records with A Relevant advertising of the company, such as company image advertising or product introduction.
在步骤 S102 中，检测当前电梯所处的楼层段。 In step S102, the floor segment where the current elevator is located is detected.
步骤 S103 根据当前电梯所处的楼层段以及所述楼层段与广告的匹配关系，播放与当前电梯所处的楼层段相匹配的广告。 Step S103 According to the floor segment where the elevator is currently located and the matching relationship between the floor segment and the advertisement, an advertisement matching the floor segment where the current elevator is located is played.
该发明通过检测来访者当前所在公司的楼层，灵活播放该公司相关的广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。 The invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
图 2 是本发明实施例提供的一种播放装置的结构示意图，该播放装置包括： 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the playback apparatus includes:
记录单元 21 ，检测单元 22 ，播放单元 23 ，其中： a recording unit 21, a detecting unit 22, and a playing unit 23, wherein:
记录单元 21 ，用于记录楼层段与广告的匹配关系； a recording unit 21, configured to record a matching relationship between the floor segment and the advertisement;
检测单元 22 ，用于检测电梯所处的楼层段； a detecting unit 22, configured to detect a floor segment where the elevator is located;
播放单元 23 ，其输入端分别与记录单元 21 和检测单元 22 连接，用于根据当前电梯所处的楼层段以及所述楼层段与广告的匹配关系，播放与当前电梯所处的楼层段相匹配的广告。 The playing unit 23 has its input end and the recording unit 21 and the detecting unit 22, respectively The connection is used to play an advertisement that matches the floor segment where the current elevator is located according to the floor segment where the current elevator is located and the matching relationship between the floor segment and the advertisement.
其工作原理是：当记录单元 21 记录楼层段与广告的匹配关系后，检测单元 22 检测电梯所处的楼层段，播放单元 23 根据当前电梯所处的楼层段以及所述楼层段与广告的匹配关系，播放与当前电梯所处的楼层段相匹配的广告。 The working principle is: when the recording unit 21 records the matching relationship between the floor segment and the advertisement, the detecting unit 22 The floor segment where the elevator is located is detected, and the playing unit 23 plays an advertisement matching the floor segment where the current elevator is located according to the floor segment where the current elevator is located and the matching relationship between the floor segment and the advertisement.
该发明通过检测来访者当前所在公司的楼层，灵活播放该公司相关的广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。 The invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/091230 WO2018018271A1 (en) | 2016-07-24 | 2016-07-24 | Method for playing advertisement according to floor section of elevator and playing device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/091230 WO2018018271A1 (en) | 2016-07-24 | 2016-07-24 | Method for playing advertisement according to floor section of elevator and playing device |
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| WO2018018271A1 true WO2018018271A1 (en) | 2018-02-01 |
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| Application Number | Title | Priority Date | Filing Date |
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| PCT/CN2016/091230 Ceased WO2018018271A1 (en) | 2016-07-24 | 2016-07-24 | Method for playing advertisement according to floor section of elevator and playing device |
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Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020066621A1 (en) * | 2000-12-06 | 2002-06-06 | Thomas Wilson | Elevator information and advertising delivery system |
| CN101475110A (en) * | 2009-02-18 | 2009-07-08 | 吴晓光 | Elevator display control method |
| CN104590963A (en) * | 2015-01-28 | 2015-05-06 | 江苏威尔曼科技股份有限公司 | System and method for displaying customer customized elevator information |
| CN105184605A (en) * | 2015-08-21 | 2015-12-23 | 浙江视科文化传播有限公司 | Intelligent advertisement publishing system and method |
| CN105355158A (en) * | 2015-11-12 | 2016-02-24 | 日立电梯（中国）有限公司 | Elevator advertisement posting method and system |
-
2016
- 2016-07-24 WO PCT/CN2016/091230 patent/WO2018018271A1/en not_active Ceased
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020066621A1 (en) * | 2000-12-06 | 2002-06-06 | Thomas Wilson | Elevator information and advertising delivery system |
| CN101475110A (en) * | 2009-02-18 | 2009-07-08 | 吴晓光 | Elevator display control method |
| CN104590963A (en) * | 2015-01-28 | 2015-05-06 | 江苏威尔曼科技股份有限公司 | System and method for displaying customer customized elevator information |
| CN105184605A (en) * | 2015-08-21 | 2015-12-23 | 浙江视科文化传播有限公司 | Intelligent advertisement publishing system and method |
| CN105355158A (en) * | 2015-11-12 | 2016-02-24 | 日立电梯（中国）有限公司 | Elevator advertisement posting method and system |
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