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WO2018018245A1 - Data acquisition method and playing device in advertising technology - Google Patents

Data acquisition method and playing device in advertising technology Download PDF

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Publication number
WO2018018245A1
WO2018018245A1 PCT/CN2016/091204 CN2016091204W WO2018018245A1 WO 2018018245 A1 WO2018018245 A1 WO 2018018245A1 CN 2016091204 W CN2016091204 W CN 2016091204W WO 2018018245 A1 WO2018018245 A1 WO 2018018245A1
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advertisement
floor
unit
elevator
company
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Chinese (zh)
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金蕾
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for

Definitions

  • the invention belongs to the field of service media, and in particular relates to a data collection method and a playback device for an advertisement playing technology.
  • the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
  • the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
  • similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
  • core technologies such as CDMA underlying technology
  • market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
  • Embodiments of the present invention provide a data collection method and a playback device for an advertisement playing technology, and the purpose is to provide By detecting the floor of the company where the visitor is currently located, and flexibly playing the relevant advertisements of the company, the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • the present invention is implemented as follows: a data collection method for an advertisement playing technology, comprising the following steps:
  • the embodiment of the invention further provides a playback device, including:
  • a recording unit for recording a matching relationship between a floor and an advertisement
  • a detecting unit configured to detect a floor segment where the current elevator is located
  • a playback unit wherein the input end is respectively connected to the recording unit and the detecting unit, and is configured to play an advertisement matching the floor segment where the current elevator is located according to the floor segment where the current elevator is located and the matching relationship between the floor segment and the advertisement;
  • the input end is connected to the playing unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
  • the invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • FIG. 1 is a schematic flowchart of a data collection method of an advertisement playing technology according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
  • FIG. 1 is a data collection method of an advertisement playing technology according to an embodiment of the present invention.
  • the flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
  • the matching relationship between the floor segment and the advertisement is recorded in step S101.
  • the playback device records with A Relevant advertising of the company, such as company image advertising or product introduction.
  • step S102 the floor segment where the current elevator is located is detected.
  • Step S103 According to the floor segment where the elevator is currently located and the matching relationship between the floor segment and the advertisement, an advertisement matching the floor segment where the current elevator is located is played, and the technical use data is transmitted to the data collection terminal preset by the manufacturer.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the playback apparatus includes:
  • a recording unit 21 configured to record a matching relationship between the floor segment and the advertisement
  • a detecting unit 22 configured to detect a floor segment where the current elevator is located
  • the playing unit 23 has its input end and the recording unit 21 and the detecting unit 22, respectively a connection, configured to play an advertisement that matches a floor segment where the current elevator is located according to a floor segment where the current elevator is located and a matching relationship between the floor segment and the advertisement;
  • a technical data collecting unit 24 an input end thereof and the playing unit 23 Connection, used to send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the working principle is: when the recording unit 21 records the matching relationship between the floor segment and the advertisement, the detecting unit 22 Detecting the floor section where the elevator is located, the playing unit 23 plays an advertisement matching the floor section where the current elevator is located according to the floor section where the current elevator is located and the matching relationship between the floor section and the advertisement, and the technical data collecting unit 24 Send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
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  • General Physics & Mathematics (AREA)
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  • Entrepreneurship & Innovation (AREA)
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  • Game Theory and Decision Science (AREA)
  • Indicating And Signalling Devices For Elevators (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A data acquisition method and a playing device in advertising technology, belonging to the field of service media, wherein the data acquisition method comprises the following steps: recording a matching relation between a floor section and an advertisement; detecting the floor section where the elevator is currently located; and according to the floor section where the elevator is currently located and the matching relation between the floor section and the advertisement, playing the advertisement which matches the floor section where the elevator is currently located, and sending technical usage data to a data acquisition terminal preset by a manufacture. By detecting the floor of a company where a visitor is currently located, advertisements related to the company can be flexibly played, and the visitor can know the situation of the company in the elevator, achieving a promotional effect for the company. Meanwhile, a manufacturer can conveniently and effectively collect the use conditions of related technologies in time.

Description

一种广告播放技术的数据采集方法以及播放装置  Data collection method and playing device of advertisement playing technology 技术领域Technical field

本发明属于服务传媒 领域，尤其是涉及一种广告播放技术的数据采集方法以及播放装置。  The invention belongs to the field of service media, and in particular relates to a data collection method and a playback device for an advertisement playing technology.

背景技术Background technique

现在企业申请的专利数量越来越多，而且将专利用在市场上、产品中的情形也越来越多。 Nowadays, the number of patents applied by enterprises is increasing, and the use of patents in the market and products is increasing.

根据国家知识产权的数据库显示，OPPO公司在2014年申请的发明专利数为938个，而同期的腾讯公司的发明专利数为1447个。这两家公司的发明中，有关于用户体验和用户直接操作相关的发明专利约占总数的80%左右。当然包括其他以用户体验为主的公司的类似专利申请也是具有很大的数量级，比如小米公司等。 According to the national intellectual property database, the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447. Among the inventions of the two companies, about 80% of the total number of invention patents related to user experience and direct user operations. Of course, similar patent applications, including other companies based on user experience, are also of a large order of magnitude, such as Xiaomi.

考虑到技术使用的同时，专利的申请过程和授权后的维护过程都会产生人力、财力上的成本：如答复审查意见、缴纳授权费等，对于核心技术（如：CDMA的底层技术）或市场认同度比较高的技术（如：滑动解锁）而言，那么相关成本就可以忽略不计，对于这些技术的投入是值得的，但这类技术毕竟是少数，更多的技术经过市场验证后，其实并不能触及用户的痛点或痒点，而对这些技术的专利投入，就容易造成成本的浪费。 Considering the use of technology, the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification. For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.

所以需要有一种方法能够通过实在的数据，及时评估相关技术的市场接受度或价值，同时，为了使得本人的上一个申请《一种根据电梯楼层段播放广告的方法以及播放装置》中的相关技术得到及时评估，特提出一种技术使用数据的采集/发送的方法。 Therefore, there is a need to have a way to timely assess the market acceptance or value of related technologies through real data, and at the same time, in order to make my previous application "a method of playing advertisements according to elevator floor segments and playback devices" related technology A timely evaluation is made, and a method of collecting/sending data using technology is proposed.

技术问题technical problem

本发明实施例提供了提供了一种广告播放技术的数据采集方法以及播放装置 ，目的在于 通过检测来访者当前所在公司的楼层，灵活播放该公司相关的广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益 ，同时也可以方便厂家及时有效的采集相关技术的使用情况 。  Embodiments of the present invention provide a data collection method and a playback device for an advertisement playing technology, and the purpose is to provide By detecting the floor of the company where the visitor is currently located, and flexibly playing the relevant advertisements of the company, the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.

技术解决方案Technical solution

本发明是这样实现的：一种广告播放技术的数据采集方法，包括以下步骤： The present invention is implemented as follows: a data collection method for an advertisement playing technology, comprising the following steps:

记录楼层段与广告的匹配关系； Record the matching relationship between floor segments and advertisements;

检测当前电梯所处的楼层段； Detecting the floor section where the current elevator is located;

根据当前电梯所处的楼层段以及所述楼层段与广告的匹配关系，播放与当前电梯所处的楼层段相匹配的广告， 并向厂家预设的数据采集端发送技术使用数据 。 Displaying an advertisement matching the floor segment where the current elevator is located according to the floor segment where the elevator is currently located and the matching relationship between the floor segment and the advertisement, And send technical usage data to the data acquisition terminal preset by the manufacturer.

本发明实施例还提供了一种播放装置，包括： The embodiment of the invention further provides a playback device, including:

记录单元，检测单元，播放单元，技术数据采集单元，其中： Recording unit, detecting unit, playing unit, technical data collecting unit, wherein:

记录单元，用于记录楼层与广告的匹配关系； a recording unit for recording a matching relationship between a floor and an advertisement;

检测单元，用于检测当前电梯所处的楼层段； a detecting unit, configured to detect a floor segment where the current elevator is located;

播放单元，其输入端分别与记录单元和检测单元连接，用于根据当前电梯所处的楼层段以及所述楼层段与广告的匹配关系，播放与当前电梯所处的楼层段相匹配的广告； a playback unit, wherein the input end is respectively connected to the recording unit and the detecting unit, and is configured to play an advertisement matching the floor segment where the current elevator is located according to the floor segment where the current elevator is located and the matching relationship between the floor segment and the advertisement;

技术数据采集单元， Technical data acquisition unit,

其输入端与所述播放单元连接，用于向厂家预设的数据采集端发送技术使用数据。 The input end is connected to the playing unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.

有益效果Beneficial effect

该发明通过检测来访者当前所在公司的楼层，灵活播放该公司相关的广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益 ，同时也可以方便厂家及时有效的采集相关技术的使用情况 。 The invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.

附图说明DRAWINGS

图 1 是本发明实施例提供的一种 广告播放技术的数据采集方法 的 流程示意图 ； 1 is a schematic flowchart of a data collection method of an advertisement playing technology according to an embodiment of the present invention;

图 2 是本发明实施例提供的播放装置的结构示意图。 FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.

本发明的实施方式Embodiments of the invention

为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。 The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

图 1 是发明实施例提供的 一种广告播放技术的数据采集方法的 流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 FIG. 1 is a data collection method of an advertisement playing technology according to an embodiment of the present invention. The flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.

在步骤 S101 中记录楼层段与广告的匹配关系。 The matching relationship between the floor segment and the advertisement is recorded in step S101.

在此步骤中，如大楼中 2 楼到 5 楼是 A 公司为一个楼层段，播放装置就记录与 A 公司的相关广告，例如公司形象广告宣传或者产品介绍等等。 In this step, if the second floor to the 5th floor of the building is A company is a floor section, the playback device records with A Relevant advertising of the company, such as company image advertising or product introduction.

在步骤 S102 中，检测当前电梯所处的楼层段。 In step S102, the floor segment where the current elevator is located is detected.

步骤 S103 根据当前电梯所处的楼层段以及所述楼层段与广告的匹配关系，播放与当前电梯所处的楼层段相匹配的广告 ，并向厂家预设的数据采集端发送技术使用数据 。 Step S103 According to the floor segment where the elevator is currently located and the matching relationship between the floor segment and the advertisement, an advertisement matching the floor segment where the current elevator is located is played, and the technical use data is transmitted to the data collection terminal preset by the manufacturer.

所述技术使用数据为用户使用该技术的数据，即所述方法走完前几个步骤时产生的数据，所述数据包括用户使用该技术的次数（如在一定时间内是第几次使用该技术）；使用该技术的具体时间点；使用该技术前后用户的相关操作等有助于技术提供方更好的评价技术的市场价值，并根据所述反馈更好的改进技术的数据。 The technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.

该发明通过检测来访者当前所在公司的楼层，灵活播放该公司相关的广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益 ，同时也可以方便厂家及时有效的采集相关技术的使用情况 。 The invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.

图 2 是本发明实施例提供的一种播放装置的结构示意图，该播放装置包括： 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the playback apparatus includes:

记录单元 21 ，检测单元 22 ，播放单元 23 ，技术数据采集单元 24 ，其中： The recording unit 21, the detecting unit 22, the playing unit 23, and the technical data collecting unit 24, wherein:

记录单元 21 ，用于记录楼层段与广告的匹配关系； a recording unit 21, configured to record a matching relationship between the floor segment and the advertisement;

检测单元 22 ，用于检测当前电梯所处的楼层段； a detecting unit 22, configured to detect a floor segment where the current elevator is located;

播放单元 23 ，其输入端分别与记录单元 21 和检测单元 22 连接，用于根据当前电梯所处的楼层段以及所述楼层段与广告的匹配关系，播放与当前电梯所处的楼层段相匹配的广告； The playing unit 23 has its input end and the recording unit 21 and the detecting unit 22, respectively a connection, configured to play an advertisement that matches a floor segment where the current elevator is located according to a floor segment where the current elevator is located and a matching relationship between the floor segment and the advertisement;

技术数据采集单元 24 ， 其输入端与所述播放单元 23 连接，用于向厂家预设的数据采集端发送技术使用数据。 a technical data collecting unit 24, an input end thereof and the playing unit 23 Connection, used to send technical usage data to the data acquisition terminal preset by the manufacturer.

其工作原理是：当记录单元 21 记录楼层段与广告的匹配关系后，检测单元 22 检测电梯所处的楼层段，播放单元 23 根据当前电梯所处的楼层段以及所述楼层段与广告的匹配关系，播放与当前电梯所处的楼层段相匹配的广告 ， 技术数据采集单元 24 向厂家预设的数据采集端发送技术使用数据 。 The working principle is: when the recording unit 21 records the matching relationship between the floor segment and the advertisement, the detecting unit 22 Detecting the floor section where the elevator is located, the playing unit 23 plays an advertisement matching the floor section where the current elevator is located according to the floor section where the current elevator is located and the matching relationship between the floor section and the advertisement, and the technical data collecting unit 24 Send technical usage data to the data acquisition terminal preset by the manufacturer.

该发明通过检测来访者当前所在公司的楼层，灵活播放该公司相关的广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益 ，同时也可以方便厂家及时有效的采集相关技术的使用情况 。 The invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.

以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims (2)

一种广告播放技术的数据采集方法 ，其特征在于，所述方法包括如下步骤： A data collection method for an advertisement playing technology, characterized in that the method comprises the following steps: 记录楼层段与广告的匹配关系；Record the matching relationship between floor segments and advertisements; 检测当前电梯所处的楼层段；Detecting the floor section where the current elevator is located; 根据当前电梯所处的楼层段以及所述楼层段与广告的匹配关系，播放与当前电梯所处的楼层段相匹配的广告， 并向厂家预设的数据采集端发送技术使用数据 。Displaying an advertisement matching the floor segment where the current elevator is located according to the floor segment where the elevator is currently located and the matching relationship between the floor segment and the advertisement, And send technical usage data to the data acquisition terminal preset by the manufacturer. 一种播放装置，其特征在于，所述播放装置包括：A playback device, characterized in that the playback device comprises: 记录单元，检测单元，播放单元，技术数据采集单元，其中：Recording unit, detecting unit, playing unit, technical data collecting unit, wherein: 记录单元，用于记录楼层与广告的匹配关系；a recording unit for recording a matching relationship between a floor and an advertisement; 检测单元，用于检测当前电梯所处的楼层段；a detecting unit, configured to detect a floor segment where the current elevator is located; 播放单元，其输入端分别与记录单元和检测单元连接，用于根据当前电梯所处的楼层段以及所述楼层段与广告的匹配关系，播放与当前电梯所处的楼层段相匹配的广告；a playback unit, wherein the input end is respectively connected to the recording unit and the detecting unit, and is configured to play an advertisement matching the floor segment where the current elevator is located according to the floor segment where the current elevator is located and the matching relationship between the floor segment and the advertisement; 技术数据采集单元， 其输入端与所述播放单元连接，用于向厂家预设的数据采集端发送技术使用数据。The technical data collection unit has an input end connected to the playing unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
PCT/CN2016/091204 2016-07-24 2016-07-24 Data acquisition method and playing device in advertising technology Ceased WO2018018245A1 (en)

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