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WO2017128324A1 - Procédé de mise en correspondance et de pousser d'informations selon la fréquence de visite d'un client, et système de promotion intelligent - Google Patents

Procédé de mise en correspondance et de pousser d'informations selon la fréquence de visite d'un client, et système de promotion intelligent Download PDF

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Publication number
WO2017128324A1
WO2017128324A1 PCT/CN2016/072885 CN2016072885W WO2017128324A1 WO 2017128324 A1 WO2017128324 A1 WO 2017128324A1 CN 2016072885 W CN2016072885 W CN 2016072885W WO 2017128324 A1 WO2017128324 A1 WO 2017128324A1
Authority
WO
WIPO (PCT)
Prior art keywords
customer
store
client
unit
information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/072885
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English (en)
Chinese (zh)
Inventor
吕璇
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/072885 priority Critical patent/WO2017128324A1/fr
Publication of WO2017128324A1 publication Critical patent/WO2017128324A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the field of the invention belongs to the field of push software, a method for matching push information according to customer visit frequency and an intelligent promotion system.
  • the customers who shop in the physical store are mostly customers who have a certain economic foundation and strong purchasing power. These customers will choose the brand and the specific style according to their own tastes and preferences.
  • the price of the selected items is basically fixed. It is easy to form more targeted brand selection preferences and usage preferences, and physical stores can promote accurate marketing.
  • the embodiment of the invention provides a method for matching the push information according to the customer's patronage frequency, and aims to enter the precise marketing by the customer who visits the storefront through the customer's patronage of the frequency matching push information method and the intelligent promotion system, so that the customer can obtain the favorite in the shortest time.
  • the present invention is implemented in such a manner that a method for matching push information according to a customer's patronage frequency includes the following steps:
  • the embodiment of the invention further provides an intelligent recommendation system, wherein the system comprises:
  • a recording unit a reading unit, a statistical unit, a judging unit, and a pushing unit. among them:
  • a recording unit for recording all relevant information of customers entering the store
  • a reading unit whose input end is connected to the output end of the recording unit for reading all relevant information of the customer entering the store;
  • a statistical unit wherein the input end is connected to the output end of the reading unit, and is used for counting customer information that the number of times the user enters the store exceeds a certain threshold;
  • a judging unit wherein the input end is connected to the output end of the statistical unit, and is used to determine whether the customer belongs to a customer who frequently enters the store;
  • the pushing unit is connected to the output end of the judging unit, and when it is judged that the customer belongs to the frequent shop visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer.
  • customers who frequent the store will enter the precise marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so as to purchase in the first time and enhance the convenience of customers' shopping. Increase customer stickiness and enhance customer experience.
  • FIG. 1 is a schematic flowchart of a method for matching push information according to a customer's patronage frequency according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of an intelligent promotion system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a method for matching push information according to a customer's patronage frequency according to an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 all relevant information of the customers entering the store is recorded.
  • the membership card will record the customer's personal information, such as gender, age, occupation, purchase history and so on.
  • the customer can enter the store information by swiping the card.
  • step S102 all relevant information of the customers entering the store is read.
  • step S103 the contact information whose user contact times exceed a certain threshold is counted.
  • step S104 it is determined whether the customer belongs to a customer who frequently enters the store. If no, go to step S105 , the prompt message is not sent; if yes, the process proceeds to step S106, and when the new product is launched, the relevant information for pushing the new product is sent to the customer.
  • customers who frequent the store will enter the precise marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so as to purchase in the first time and enhance the convenience of customers' shopping. Increase customer stickiness and enhance customer experience.
  • FIG. 2 is a schematic structural diagram of an intelligent financing system according to an embodiment of the present invention, where the intelligent financing system includes:
  • the recording unit 21 is used to record all relevant information of the customers entering the store.
  • the reading unit 22 has an input terminal connected to the output end of the recording unit 21 for reading all relevant information of the customer entering the store.
  • Statistical unit 23 its input and reading unit 22 The output is connected to the customer information for counting the number of times the user enters the store exceeds a certain threshold.
  • Judging unit 24 its input end and the statistical unit 23 The output is connected to determine whether the customer is a customer who frequently enters the store.
  • Push unit 25 and the determining unit 24 The output is connected.
  • the relevant information for pushing the new product is sent to the customer.
  • the working principle is that the recording unit 21 records all relevant information of the customers entering the store. Reading unit 22 Read all relevant information about entering our customers. The statistical unit 23 counts the customer information that the user enters the store more than a certain threshold. Judging unit 24 Determine if the customer is a customer who regularly enters the store. When judging a customer who is frequented by the store, the push unit 25 sends a message to the customer to push the new product when the new product is launched.
  • customers who frequent the store will enter the precise marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so as to purchase in the first time and enhance the convenience of customers' shopping. Increase customer stickiness and enhance customer experience.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé de mise en correspondance et de pousser d'informations selon la fréquence de visite d'un client, et un système de promotion intelligent. Le procédé consiste à : enregistrer des informations pertinentes concernant tous les clients entrant dans un magasin actuel (S101) ; collecter des statistiques d'informations client concernant un utilisateur, le nombre de fois où l'utilisateur entre dans le magasin dépassant une certaine valeur de seuil (S103) ; déterminer si un client est un client qui entre souvent dans le magasin pour y faire des achats (S104) ; dans la négative, ne pas envoyer d'informations d'invite (S105) ; et, dans l'affirmative, lors de l'introduction d'un nouveau produit, envoyer au client des informations pertinentes concernant le nouveau produit introduit (S106). Au moyen du procédé de mise en correspondance et de pousser d'informations selon la fréquence de visite d'un client, et du système de promotion intelligent selon l'invention, un client qui visite souvent un magasin est groupé dans un mode de marketing précis, de sorte que le client peut obtenir simplement les dernières informations concernant un produit d'une marque qui l'intéresse le plus rapidement possible et acheter le produit instantanément, ce qui permet d'améliorer la facilité d'achat du client, de renforcer sa fidélité, et d'améliorer l'expérience du client.
PCT/CN2016/072885 2016-01-29 2016-01-29 Procédé de mise en correspondance et de pousser d'informations selon la fréquence de visite d'un client, et système de promotion intelligent Ceased WO2017128324A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/072885 WO2017128324A1 (fr) 2016-01-29 2016-01-29 Procédé de mise en correspondance et de pousser d'informations selon la fréquence de visite d'un client, et système de promotion intelligent

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/072885 WO2017128324A1 (fr) 2016-01-29 2016-01-29 Procédé de mise en correspondance et de pousser d'informations selon la fréquence de visite d'un client, et système de promotion intelligent

Publications (1)

Publication Number Publication Date
WO2017128324A1 true WO2017128324A1 (fr) 2017-08-03

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/072885 Ceased WO2017128324A1 (fr) 2016-01-29 2016-01-29 Procédé de mise en correspondance et de pousser d'informations selon la fréquence de visite d'un client, et système de promotion intelligent

Country Status (1)

Country Link
WO (1) WO2017128324A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111754249A (zh) * 2019-03-27 2020-10-09 北京京东尚科信息技术有限公司 一种货物品类提示信息推送方法

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002259667A (ja) * 2001-03-02 2002-09-13 Unity:Kk セルグループによる数値顧客管理システム
US20020147639A1 (en) * 2001-04-06 2002-10-10 Catalina Marketing International, Inc. Method and system for providing promotions to a customer based on the status of previous promotions
JP2006113819A (ja) * 2004-10-14 2006-04-27 Fujitsu Ltd 顧客の来店形態と顧客属性に対応した広告通知システム、広告通知方法および広告通知プログラム
JP2010055316A (ja) * 2008-08-27 2010-03-11 Speed Partners:Kk 顧客情報管理システム
CN201477634U (zh) * 2009-07-24 2010-05-19 福建瑞恒信息技术有限公司 精确营销系统
CN101930576A (zh) * 2009-06-23 2010-12-29 微析科技股份有限公司 顾客消费分析系统

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002259667A (ja) * 2001-03-02 2002-09-13 Unity:Kk セルグループによる数値顧客管理システム
US20020147639A1 (en) * 2001-04-06 2002-10-10 Catalina Marketing International, Inc. Method and system for providing promotions to a customer based on the status of previous promotions
JP2006113819A (ja) * 2004-10-14 2006-04-27 Fujitsu Ltd 顧客の来店形態と顧客属性に対応した広告通知システム、広告通知方法および広告通知プログラム
JP2010055316A (ja) * 2008-08-27 2010-03-11 Speed Partners:Kk 顧客情報管理システム
CN101930576A (zh) * 2009-06-23 2010-12-29 微析科技股份有限公司 顾客消费分析系统
CN201477634U (zh) * 2009-07-24 2010-05-19 福建瑞恒信息技术有限公司 精确营销系统

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111754249A (zh) * 2019-03-27 2020-10-09 北京京东尚科信息技术有限公司 一种货物品类提示信息推送方法

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