WO2011029238A1 - Advertisement delivery method, advertisement server and advertisement system - Google Patents

Abstract

An advertisement delivery method, advertisement server and advertisement system are provided in embodiments of the invention. The advertisement delivery method includes: receiving an accessing network request sent from a user, and said accessing network request at least comprises the source IP address of the user; according to the maintained relationship information of IP addresses, user identifiers and user activity features, obtaining the user activity feature corresponding to the source IP address in said accessing network request, wherein said user activity feature is obtained by digging and analyzing the parsed result of the user accessing network request, wherein the parsed result is output by the Deep Packet Inspection (DPI) device; obtaining matching advertisement information at least according to said user activity feature; returning an accessing network response corresponding to said accessing network request to the user, and said accessing network response at least comprises said advertisement information. A corresponding advertisement server and advertisement system are also provided in the embodiments of the invention. The above mentioned method, apparatus and system can realize the accurate pushing of advertisement information.

Description

 The present invention relates to the field of communications technologies, and in particular, to an advertisement delivery method, an advertisement server, and an advertisement system. Background technique

 In the current advertising field, we are developing towards precision. Many portals are developing regionally, and local portals are established in various places, from regional positioning, time positioning to behavioral positioning, from knowing "where you are" to knowing "what are you doing?"

 One prior art is by adding a downloadable advertisement to a website webpage or a personal blog network.

Java scr ipt script, when the user accesses the webpage, since the webpage contains the Java scr ipt script, the client browser automatically initiates a request to send an advertisement to the advertisement server. If the local visit is the first visit, the advertisement server does not understand The content of the webpage is sent by the advertisement server to browse the webpage, analyze the webpage content, and save the analysis result. When the user browses the webpage again, the client browser automatically sends a request for downloading the advertisement to the advertisement server, where The ad server returns the corresponding ad based on the previous analysis results.

 In the process of implementing the present invention, the inventor found that in the prior art, an advertisement is pushed according to the content of a user visiting a webpage, and an advertisement tailored to different users cannot be guaranteed to be pushed, so that accurate advertisement pushing of the user cannot be achieved. Summary of the invention

 An embodiment of the present invention provides an advertisement delivery method, an advertisement server, and an advertisement system to improve the accuracy of user advertisement delivery.

 An embodiment of the present invention provides an advertisement delivery method, including:

Receiving an access network request sent by the user, where the access network request includes at least a user source IP address Address

 Obtaining a user behavior feature corresponding to the source IP address in the access network request according to the relationship information of the maintained IP address, the user identifier, and the user behavior feature, where the user behavior feature is to detect the DPI device output of the deep packet. User access to the network request analysis results mining analysis;

 Obtaining matching advertisement information according to at least the user behavior characteristic;

 An access network response corresponding to the access network request is returned to the user, the access network response including at least the advertisement information.

 Another embodiment of the present invention provides an advertisement delivery method, including:

 Receiving a first access network request sent by the user, where the first access network request includes a user source IP address and a visited website address;

 Obtaining a user behavior feature corresponding to the source IP address in the first access network request according to the relationship information of the maintained IP address, the user identifier, and the user behavior feature, where the user behavior feature is a DPI for detecting the deep packet. The analysis result of the user's access to the network request output by the device is obtained by mining and analyzing the analysis result;

 Obtaining matching advertisement information according to the user behavior characteristic;

 Transmitting, by the website server corresponding to the visited website address in the first access network request, a second access network request including the advertisement information, and receiving and returning to the user a second access network response including the advertisement information.

 An embodiment of the present invention further provides an advertisement server, including:

 a first communication module, configured to receive an access network request sent by a user, where the access network request includes at least a user source IP address, and return an access network response corresponding to the access network request to the user, where the access network responds at least Containing the matched advertisement information;

a user-behavior management module, configured to obtain, according to relationship information of the maintained IP address, the user identifier, and the user behavior characteristic, the user behavior corresponding to the source IP address in the access network request The behavior analysis module is configured to perform a user behavior characteristic on the analysis result of the user access network request outputted by the deep packet detection DPI device, and refresh the user behavior feature associated with the corresponding user identifier by using the user-behavior management module;

 An advertisement management module, configured to obtain matching advertisement information according to at least the user behavior feature, and return a corresponding access network response to the user by using the first communication module, where the access network response includes at least the matched advertisement information .

 An embodiment of the present invention further provides another advertisement server, including:

 a third communication module, configured to receive a first access network request sent by the user, where the first access network request includes a user source IP address and a visited website address, and returns a second access network response to the user;

 a user-behavior management module, configured to obtain, according to relationship information of the maintained IP address, the user identifier, and the user behavior feature, a user behavior characteristic corresponding to the source IP address in the access network request;

 The behavior analysis module is configured to perform a user behavior characteristic on the analysis result of the user access network request outputted by the deep packet detection DPI device, and refresh the user behavior feature associated with the corresponding user identifier by using the user-behavior management module;

 An advertisement management module, configured to obtain matching advertisement information according to the user behavior feature; and a fourth communication module, configured to send, to the website server corresponding to the visited website address in the first access network request, the advertisement information The second access network request receives and returns, via the third communication module, a second access network response including the advertisement information to the user.

 An embodiment of the present invention further provides an advertising system, including:

 a network device, configured to transmit a user access network request;

 Deep packet detection DP I device is configured to parse the received user access network request, and output the corresponding parsing result to the advertisement server;

The advertisement server is configured to process according to the parsing result output by the DPI device, and return an access network response including at least the advertisement information that matches the user behavior characteristic. Another embodiment of the present invention provides an advertising system, including:

 Deep packet detection DP I device, configured to parse a first access network request of the user, and output a corresponding parsing result to the advertisement server;

 An advertisement server, configured to process, according to the parsing result output by the DPI device, and send a second access network request including the advertisement information matching the user behavior characteristic to the website server corresponding to the visited website address in the first access network request Receiving and returning a corresponding second access network response to the user;

 And a website server, configured to insert the advertisement information included in the access network request into the corresponding second webpage response page according to the second access network request, and return the advertisement information to the advertisement server.

 The embodiment of the invention further provides another advertising system, including:

 Deep packet detection DP I device, configured to parse a first access network request of the user, and output a corresponding parsing result to the advertisement server;

 An advertisement server, configured to process, according to the parsing result output by the DPI device, and send a second access network that includes a user identifier matching the user source IP address to the website server corresponding to the visited website address in the first access network request Requesting, and returning, the advertisement information requested by the website server that matches the user behavior characteristic;

 a website server, configured to request, according to the user identifier in the second access network request, advertisement information that matches the user identifier, and insert the matched advertisement information into a corresponding second webpage response The page is returned to the user.

It can be seen that the advertisement delivery method, the advertisement server, and the advertisement system provided by the embodiment of the present invention obtain the user in the request for accessing the network according to the relationship information between the maintained IP address, the user identifier, and the user behavior characteristic during the advertisement delivery process. The user behavior characteristic corresponding to the source IP address, wherein the maintained user behavior feature is obtained by analyzing the result of the DPI device output, so that the system can use the user online behavior to refresh the foregoing relationship information in real time, thereby ensuring The real-time and accuracy of the relationship information, and the user identification can be more realistic and objective reflection with respect to the IP address. User identity, in which case, matching advertisement information is obtained according to the user behavior characteristic, and the access network response including at least the advertisement information is returned to the user equipment, thereby enabling the user to provide targeted, "tailor-made" advertisements Information to improve the accuracy of advertising information. DRAWINGS

 1 is a schematic flowchart of Embodiment 1 of an advertisement delivery method according to the present invention;

 2 is a schematic flowchart of Embodiment 2 of an advertisement delivery method according to the present invention;

 3A is a schematic structural diagram of an embodiment of an advertisement server according to the present invention;

 FIG. 3B is another schematic structural diagram of an embodiment of an advertisement server according to the present invention; FIG.

 4 is a schematic structural diagram of still another embodiment of an advertisement server according to the present invention;

 FIG. 5 is still another schematic structural diagram of an embodiment of an advertisement server according to the present invention; FIG.

 6 is a schematic structural diagram of another embodiment of an advertisement server according to the present invention;

 Figure Ί is a schematic structural diagram of an embodiment of an advertising system of the present invention;

 8 is a schematic structural diagram of another embodiment of an advertising system according to the present invention;

 9 is a schematic structural diagram of another embodiment of an advertising system according to the present invention;

 10A is a schematic diagram of a network structure of an advertisement system according to an embodiment of the present invention; FIG. 10B is a schematic diagram of a network structure of another advertisement system according to an embodiment of the present invention; FIG. 10C is still another embodiment of the present invention; FIG. 11 is a flow chart of interaction of user identification according to an embodiment of the present invention; FIG.

FIG. 12 is a schematic flowchart of a process for analyzing an online behavior of a user according to a first embodiment of the present invention; FIG. 13 is a schematic flowchart of an advertisement delivery process according to a first embodiment of the present invention; FIG. 14 is a second embodiment of the present invention. FIG. 15 is a schematic flowchart of an advertisement delivery process in a third embodiment of the present invention; FIG. 16 is a flowchart of an advertisement delivery process in a fourth embodiment of the present invention; FIG. 18 is a schematic flowchart of an advertisement delivery process in a sixth embodiment of the present invention; FIG. FIG. 19 is a schematic flowchart of an advertisement delivery process in a seventh embodiment of the present invention. detailed description

 The technical solutions in the embodiments of the present invention are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present invention. It is a partial embodiment of the invention, and not all of the embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

 An embodiment of the present invention provides an advertisement delivery method, a server, and an advertisement delivery system, which can obtain a corresponding user behavior feature according to an IP address in a user access network request, and obtain matching advertisement information according to at least the user behavior feature, thereby The user pushes tailor-made advertising information to improve the accuracy of the user's advertisement delivery. The deep message detection DPI device cooperates with the advertisement server to realize the mining of user behavior characteristics.

 The embodiments of the present invention are described in detail below with reference to the accompanying drawings:

 The first embodiment of the present invention provides a method for advertising an advertisement. FIG. 1 is a schematic flowchart of a first embodiment of an advertisement delivery method according to the present invention. The execution entity of the method may be an advertisement server in an advertisement system or a server of an affiliate website ( Referred to as the web server), as shown in Figure 1, the following steps are included:

 Step 101: Receive an access network request sent by a user, where the access network request includes at least a user source IP address.

 It should be understood that the access network request may further include a search keyword and a website address (such as a URL information);

Step 102: Obtain user behavior characteristics corresponding to the source IP address in the access network request according to the relationship information of the maintained IP address, the user identifier, and the user behavior characteristic, where the maintained user behavior characteristic is DPI (Deep Packet) Inspect ion, the depth of the detection of the device, the output of the user's access to the network request analysis results mining analysis (also can be understood as: according to DPI The user outputted by the device accesses the analysis result of the network request to refresh the foregoing relationship information, in particular, the user behavior feature associated with the corresponding user identifier. The user behavior feature herein refers to the behavior preference, interest, etc. displayed by the user on the Internet. Users like to visit car and football pages, and users like online shopping.

 It should be noted that the relationship between the maintained IP address, the user identifier, and the user behavior feature mentioned herein may be the first relationship information between the maintained IP address and the user identifier, and the maintained user identifier and user behavior characteristics. Second relationship information, including but not limited to;

 In one implementation, step 102 can include:

 Obtaining a user identifier corresponding to the source IP address according to the first relationship information of the maintained IP address and the user identifier;

 Obtaining a user behavior feature corresponding to the user identifier according to the second relationship information of the maintained user identifier and the user behavior feature, where the maintained user behavior feature is an analysis result of the web server requesting the user to access the network according to the DPI device. Obtained by excavation analysis;

 Step 103: Obtain matching advertisement information according to at least the user behavior characteristic. Step 104: Return, to the user, an access network response corresponding to the access network request, where the access network response includes at least the advertisement information.

 It should be noted that the advertisement information herein may be the advertisement content itself, an advertisement link, and the like.

 It can be seen that, in the advertisement delivery process, the user obtains the user behavior feature according to the source IP address in the access network request from the user, and obtains the matched advertisement information according to at least the user behavior feature, and returns the access network including the advertisement information to the user. Answer, because the advertisement information is obtained according to at least the user behavior characteristics, and the user behavior feature is obtained by the advertisement server real-time analysis and analysis of the analysis result of the user access network request output by the DPI device. In other words, the advertisement server and the DPI device cooperate with each other. Real-time mining analysis of users' online behavior, so that they can be real-time, not

/ Corresponding to different advertising information, which can provide users with targeted, "tailor-made" advertising Information to improve the accuracy of advertising information.

 In an implementation manner, the foregoing embodiment of the present invention may further include:

 Sending, according to the visited website address in the access network request, a second access network request to the corresponding website server, and receiving the returned webpage answering page or streaming media data;

 And inserting the advertisement information obtained in the above step 103 into the webpage answering page or the streaming media data; correspondingly, the step 104 is specifically: returning to the user, the webpage answering page inserted with the advertisement information or the streaming media inserted with the advertisement information data.

 Correspondingly, obtaining the matched advertisement information according to the user behavior feature in the foregoing step 103 may include:

 Obtaining advertisement information that matches the behavior characteristics of the user according to the relationship information of the maintained user behavior characteristics and the advertisement information, or obtaining the behavior characteristics of the user and the webpage according to the relationship information between the maintained user behavior characteristics and the advertisement information. The advertisement information matched by the keyword information in the response page; for the latter, it should be noted that the keyword information in the webpage response page and the user behavior feature corresponding to the user IP address are matched as the user behavior characteristics to obtain the corresponding advertisement. information.

 The embodiment of the present invention further provides another embodiment, that is, the foregoing embodiment may further include: constructing an advertisement frame, where the advertisement information and the access website address in the access network request are inserted in the advertisement frame; Correspondingly, step 104 is specifically: returning an access network response including the advertisement frame to the user. It should be noted that the advertisement frame here may be a web page, the webpage contains an advertisement, and the JS code contains a link of the affiliate website, and the user browser automatically accesses the affiliate website according to the link.

The method mentioned in the foregoing embodiment may further include: receiving and maintaining relationship information between a user IP address and a user identifier sent by the network device, in order to accurately identify the user's identity. It should be noted that the network device here is a related network element of the carrier network, including but not limited to a convergence device, such as a BRAS (Broadband Remote Acces s Serve), a GGSN (Gateway GPRS Suppor t Node, Gateway GPRS support node), or gateway device, such as PE (Provider Edge, Metropolitan Area Network egress router), Or an access device, such as a DSLAM (Digital Subscriber Line Access Multiplexer). Therefore, the inaccuracy of the user is directly recognized by the IP address. After all, the IP address is dynamic. For example, the ADSL dial-up user will change the IP address each time, so the user identity cannot be directly judged from the IP. In an implementation manner, the analysis of the parsing result of the user access network request output by the DPI device may include: according to the network access related information and the behavior characteristic analysis rule output by the DPI device, mining and analyzing the corresponding user behavior characteristics, and The user behavior feature is associated with the corresponding user identifier for saving or updating. It should be noted that the corresponding user identifier refers to the user identifier associated with/corresponding to the source IP address in the received access network request. It should be noted that the network access related information herein may include a URL, a source IP address/target IP address, search keyword information, and the like, including but not limited to, the network access related information may be flexibly determined according to an actual application.

 Further, in a specific implementation manner, according to the network access related information and the behavior characteristic analysis rule output by the DPI device, the mining behavior analysis may be: the user according to the network in the first time range. Accessing the matching result of the related information and the knowledge base, and obtaining the type distribution of the visited webpage of the user, where the first time range includes a long-term time range and/or a short-term time range;

And according to the distribution of the user-accessed webpage type and the behavior characteristic analysis rule, obtaining a corresponding user behavior characteristic, the user behavior characteristic comprising the long-term behavior characteristic information of the user and the short-term behavior characteristic information of the user. It should be noted that the long-term time range and short-term time range here can be flexibly set according to actual application requirements. For example, the long-term time range may be one month from the user's online start time; the short-term time range is from the user's online start time. week. And, the behavior analysis rule here may be preset or dynamically set. The method further includes: receiving an access network request sent by the user after clicking the advertisement and pointing to the advertisement server, where the access network request includes information of the user source IP address and the advertisement website; and according to the user source IP address and the information of the advertisement website, statistics The behavior of the user clicking on the ad; and returning to the user The access network response to the advertising website (which may specifically be the advertising website server) causes the user device to automatically initiate an access network request to access the advertising website. It should be noted that the information of the advertisement website here may be the address of the advertisement website. And, for the above statistical data, it can be used for analyzing advertisement information or billing statistics and the like.

 The embodiment of the present invention further provides another advertisement delivery method. FIG. 2 is a schematic flowchart of Embodiment 2 of the advertisement delivery method of the present invention. The execution entity of the method may be an advertisement server deployed in an advertisement system in an operator network. As shown in Figure 2, the following steps are included:

 Step 201: Receive a first access network request sent by a user, where the first access network request includes a user source IP address and a visited website address.

 It should be understood that the access network request may further include a search keyword, where the access website address may be URL information;

 Step 202: Obtain, according to the relationship information between the maintained IP address, the user identifier, and the user behavior feature, a user behavior feature corresponding to the source IP address in the first access network request, where the maintained user behavior feature is a DPI device. The outputted user accesses the analysis result of the network request analysis and mining; (can also be understood as: refreshing the foregoing relationship information according to the analysis result of the user access network request output by the DPI device, in particular, refreshing the association with the corresponding user identifier User behavior characteristics); The user behavior characteristics here refer to the behavior preferences, interests, etc. displayed by the user on the Internet. For example, users like to visit car games, football pages, and users like online shopping.

 It should be noted that the relationship between the maintained IP address, the user identifier, and the user behavior feature mentioned herein may be the first relationship information between the maintained IP address and the user identifier, and the maintained user identifier and user behavior characteristics. Second relationship information, including but not limited to;

 In one implementation, step 202 can include:

 Obtaining a user identifier corresponding to the source IP address according to the first relationship information of the maintained IP address and the user identifier;

Obtaining a user behavior feature corresponding to the user identifier according to the second relationship information of the maintained user identifier and the user behavior feature, wherein the maintained user behavior feature is determined by the advertisement server according to the DP I The device performs mining analysis on the analysis result of the user access network request;

 Step 203: Obtain matching advertisement information according to the user behavior characteristic.

 Step 204: Send a second access network request including the advertisement information to a website server corresponding to the visited website address in the first access network request, and receive and return to the user, corresponding to the second access network request, A second access network response containing the advertising information.

 It should be understood that the first and second mentioned in the previous embodiments have no clear sequence, just to distinguish between the two.

 It can be seen that, in the advertisement delivery process, the advertisement information is obtained according to the user behavior characteristics, and the user behavior feature is obtained by the advertisement server real-time mining and analyzing the analysis result of the user access network request output by the DPI device, In other words, the information can be refreshed in real time and continuously, so that the user can be provided with targeted, "tailor-made" advertising information, thereby improving the accuracy of advertising information.

In the same manner as the first embodiment of the present invention, the foregoing embodiment may further include the steps of receiving and maintaining the relationship between the user IP address and the user identifier sent by the network device, so as to accurately identify the user identity and avoid The IP address is used to identify the inaccuracy of the user. After all, the IP address is dynamic. For example, the ADSL dial-up user will change the IP address each time, so the user identity cannot be directly judged from the IP. Wherein, where the network device is a network element related carrier network, including, but not to I ¹ ^ Burgundy: Poly equipment,: ¾P BRAS (Broadband Remote Access Serve, broadband remote access gateway), GGSN (Gateway GPRS Support Node , Gateway GPRS support node), or gateway device, such as PE (Provider Edge, Metropolitan Area Network egress router), or access equipment, such as DSLAM (Digital Subscriber Line Access Multiplexer).

In an implementation manner, the analysis of the analysis result of the user access network request output by the DPI device may include: performing network access related information and behavior characteristic analysis rules output by the DPI device, and extracting and analyzing corresponding user behavior characteristics; Corresponding to the user behavior characteristics User ID associations are saved or updated. It should be noted that the corresponding user identifier herein refers to a user identifier associated with/corresponding to the source IP address in the received access network request. And, the network access related information herein may include a URL, a source IP address/target IP address, search keyword information, and the like.

 Further, in an implementation manner, according to the network access related information and behavior characteristic analysis rules output by the DPI device, the user behavior characteristics may be specifically:

 Obtaining a type distribution of the visited webpage of the user according to a matching result of the network access related information of the user in the first time range and the knowledge base, where the first time range includes a long-term time range and/or a short-term time Scope

 The user behavior characteristic may be obtained according to the distribution of the webpage type and the behavior characteristic analysis rule of the user, and the user behavior characteristic may include the long-term behavior characteristic information of the user and the short-term behavior characteristic information of the user. It should be noted that the long-term time range and short-term time range here can be flexibly set according to actual application requirements. For example, the long-term time range may be one month from the user's online start time; the short-term time range is from the user's online start time. week. And, the behavioral feature analysis rule herein may be preset or dynamically set.

 Preferably, the method further includes: performing the statistic of the user accessing the advertisement website, wherein the method further includes: receiving an access network request sent by the user after clicking the advertisement, and pointing to the advertisement server, where the access network request includes the user source IP address. And the information of the advertisement website; counting the behavior of the user clicking the advertisement according to the information of the user source IP address and the advertisement website; and returning the access network response redirected to the advertisement website (specifically, the advertisement website server) to the user, so that the user The device automatically initiates an access network request to access the advertising website.

The advertisement delivery method provided by the foregoing embodiment of the present invention extracts the network behavior characteristics of the user through the behavior characteristic analysis rule and the network access related information output by the DPI device, and obtains the matched advertisement according to the user behavior feature when performing the advertisement delivery. Information is delivered to users, which improves the accuracy of ad serving. Corresponding to the foregoing embodiment of the advertisement delivery method, the embodiment of the present invention further provides a corresponding service. The server here may be an advertisement server in the advertisement system of the embodiment of the present invention, or may be a server of the affiliate website. The following is an example of the advertisement server as an example.

 FIG. 3A is a schematic structural diagram of an embodiment of an advertisement server according to the present invention. As shown in FIG. 3A, the advertisement server includes a first communication module 11, a user-behavior management module 12, a behavior analysis module 13, and an advertisement management module 14.

 The first communication module 11 is configured to receive an access network request sent by a user, where the access network request includes at least a user source IP address, and return an access network response corresponding to the access network request to the user, where the access network The response includes at least the matching advertisement information; wherein the access network request may further include a search keyword, a visiting website address (such as URL information); and the user-behavior management module 12 is configured to use the maintained IP address and the user identifier. The relationship information with the user behavior feature obtains a user behavior characteristic corresponding to the source IP address in the access network request; the source IP address here may be an access network request or a network request image packet sent by the DPI device to the user. The parsing is obtained and output to the advertisement server, and may also be parsed by the user-behavior management module 12 from the received access network request.

 The behavior analysis module 13 is configured to perform a user behavior characteristic on the analysis result of the user access network request outputted by the deep packet detection DP I device, and refresh the user behavior feature associated with the corresponding user identifier by using the user-behavior management module 12. Specifically, the user behavior control module 12 associates or updates the user behavior feature with a corresponding user identifier, where the corresponding user identifier is a source IP address in the access network request sent by the user. The corresponding user ID.

 The advertisement management module 14 is configured to obtain matching advertisement information according to at least the user behavior feature, and return an access network response corresponding to the access network request to the user through the first communication module 11, where the access network response includes at least the Matching advertising information.

As shown in FIG. 3B, in an implementation manner, the user-behavior management module 12 may specifically include: a user management module 121, configured to obtain the relationship with the source IP according to the relationship information between the maintained IP address and the user identifier. User ID corresponding to the address; The behavior management module 122 is configured to obtain a user behavior feature corresponding to the user identifier according to the relationship information between the maintained user identifier and the user behavior feature.

 As shown in FIG. 4, in the above-mentioned embodiment, the advertisement server of the embodiment of the present invention may further include a second communication module 15 and a first content insertion module 16, wherein:

 The second communication module 15 is configured to send a second access network request to the corresponding website server according to the visited website address (specifically, the URL information) in the access network request; and receive the returned web page response page or streaming media data.

 The first content insertion module 16 is configured to insert the advertisement information into the webpage response page or the streaming media data. At this time, the access network response returned by the first communication module 11 to the user is specifically a webpage response page inserted with the advertisement information. Or streaming media data.

 Correspondingly, in an implementation manner, the advertisement management module 14 is a first advertisement management module, configured to obtain advertisement information that matches the user behavior characteristic according to the relationship information between the maintained user behavior feature and the advertisement information; or And matching the advertisement information from the advertisement database according to the user behavior characteristic, the keyword information in the webpage response page, and the relationship information between the maintained user behavior feature and the advertisement information.

 As shown in FIG. 5, in the embodiment of the advertisement server shown in FIG. 3, the advertisement server may further include a second content insertion module 17 for constructing an advertisement frame, and inserting the advertisement information in the advertisement frame. And the access website address in the first access network request; wherein the access network response returned by the first communication module 11 to the user is specifically an access network response including the advertisement frame.

In the advertisement server provided by the foregoing embodiment, the user-behavior management module 12 may further be configured to receive and maintain relationship information between the user IP address and the user identifier sent by the network device. Therefore, it is possible to accurately identify the user's identity and avoid identifying the user's inaccuracy directly through the IP address. After all, the IP address is dynamic, such as an ADSL dial-up user, each time the dialed IP will change, so the user cannot be directly judged from the IP. Identity. The network device here is a related network element of the carrier network, including but not limited to a convergence device (such as a BRAS, a GGSN), or a gateway device (such as PE), or an access device (such as a DSLAM).

 In an implementation manner, the behavior analysis module 13 in the foregoing embodiment may be specifically configured to: according to the behavior feature analysis rule and the network access related information output by the DPI device, and extract and analyze the corresponding user behavior feature, and pass the user- The behavior management module 12 saves or updates the user behavior feature in association with the corresponding user identification. Specifically, the type distribution of the visited webpage of the user is obtained according to the matching result of the statistical result of the network access related information and the knowledge base of the user in the first time range, where the first time range includes a long-term time range. And/or a short-term time range; obtaining a corresponding user behavior feature according to the distribution of the user-accessed webpage type and the behavior characteristic analysis rule, where the user behavior characteristic includes the long-term behavior characteristic information of the user and the short-term behavior characteristic information of the user . It should be noted that the long-term time range and short-term time range here can be flexibly set according to actual application requirements. For example, the long-term time range may be one month from the user's online start time; the short-term time range is from the user's online start time. week. And, the behavior analysis rule here may be preset or dynamically set.

 As shown in FIG. 4 or FIG. 5, the advertisement server provided by the foregoing embodiment of the present invention may further include an access statistics module 18, configured to receive, by the first communication module 11, a user that clicks on the advertisement and points to the advertisement server. Accessing the network request, counting the behavior of the user clicking the advertisement according to the user source IP address and the information of the advertisement website in the access network request, and returning to the user through the first communication module 11 to redirect to the advertisement website (specifically, the advertisement website server) ) access network response. This facilitates the operator's statistics on the user's click on the advertisement, further analysis of the advertisement, and billing processing.

It can be seen that the advertisement server provided by the foregoing embodiment of the present invention obtains user behavior characteristics according to the source IP address in the access network request from the user during the advertisement delivery process, and obtains matching advertisement information according to at least the user behavior feature, and returns to the user. The access network response including the advertisement information is obtained because the advertisement information is matched according to at least the user behavior characteristic, and the user behavior characteristic is obtained by the advertisement server real-time analysis and analysis of the analysis result of the user access network request output by the DPI device, in other words, the advertisement The server and the DPI device cooperate to dig the user's online behavior in real time. Digging analysis, so that the user's behavior characteristics can be updated in real time and continuously, and different user behavior features in the embodiment of the present invention are associated/corresponding to different advertisement information, thereby providing targeted, "tailor-made" advertisements to the user. Information to improve the accuracy of advertising information.

 The embodiment of the present invention further provides another advertisement server. FIG. 6 is a schematic structural diagram of another embodiment of an advertisement server according to the present invention. As shown in FIG. 6, the advertisement server includes a third communication module 21 and a user-behavior management module 22. , a behavior analysis module 23, an advertisement management module 24, and a fourth communication module 25, wherein:

 The third communication module 21 is configured to receive a first access network request sent by the user, where the first access network request includes a user source IP address and a visited website address (specifically, URL information);

 The user-behavior management module 22 is configured to obtain, according to the relationship information of the maintained IP address, the user identifier, and the user behavior, the user behavior feature corresponding to the source IP address in the first access network request; It is the user source IP address obtained by the user-behavior management module 22 from the first access network request, or may be output by the DPI device to the user-behavior management module 22.

 The behavior analysis module 23 is configured to perform a user behavior feature on the parsing result of the user access network request output by the DP I device, and refresh the user behavior feature associated with the corresponding user identifier by using the user-behavior management module 22; Specifically, the user behavior feature obtained by the mining is saved or updated in association with the corresponding user identifier, where the corresponding user identifier is a user identifier corresponding to the source IP address in the access network request sent by the user.

 The advertisement management module 24 is configured to obtain matching advertisement information according to the user behavior characteristics described above; specifically, the advertisement information matching the user behavior characteristics may be obtained from the advertisement database according to the maintained user behavior characteristics and the relationship information of the advertisement information;

 The fourth communication module 25 is configured to send, by the website server corresponding to the visited website address in the first access network request, a second access network request that includes the advertisement information, and receive the returned request corresponding to the second access network request, including the The second access network of the advertisement information replies and returns the second access network response to the user via the third communication module 21.

In one implementation, the user-behavior management module 22 can include: The user management module 221 is configured to obtain, according to the relationship information between the maintained IP address and the user identifier, a user identifier corresponding to the source IP address in the first access network request;

 The behavior management module 222 is configured to obtain, according to the relationship information between the maintained user identifier and the user behavior feature, the user behavior feature corresponding to the user identifier.

 The user-behavior management module 22 in the advertisement server provided in this embodiment can also be used to receive and maintain relationship information between the user IP address and the user identifier sent by the network device, so as to accurately identify the user identity and avoid direct passage. The IP address is used to identify the inaccuracy of the user. After all, the IP address is dynamic. For example, the ADSL dial-up user will change the IP address each time, so the user identity cannot be directly judged from the IP. The network device here is a related network element of the carrier network, including but not limited to a convergence device (such as BRAS, GGSN), or a gateway device (such as PE), or an access device (such as a DSLAM).

 In an implementation, the behavior analysis module 23 in the foregoing embodiment may be specifically configured to perform corresponding user behavior characteristics according to behavior characteristic analysis rules and network access related information output by the DPI device, and adopt a user-behavior management module. 22 Save or update the user behavior feature in association with the corresponding user identity. Specifically, the type distribution of the visited webpage of the user is obtained according to the matching result of the statistical result of the network access related information and the knowledge base in the first time range, where the first time range includes a long-term time range. And/or a short-term time range; obtaining a corresponding user behavior feature according to the distribution of the user-accessed webpage type and the behavior characteristic analysis rule, where the user behavior characteristic includes the long-term behavior characteristic information of the user and the short-term behavior characteristic information of the user . It should be noted that the long-term time range and short-term time range here can be flexibly set according to actual application requirements. For example, the long-term time range may be one month from the user's online start time; the short-term time range is from the user's online start time. week. And, the behavior analysis rule here may be preset or dynamically set.

Preferably, the advertisement server provided by the foregoing embodiment of the present invention may further include an access statistic module 26, configured to receive, by the third communication module 21, a request for accessing the network sent by the user after clicking the advertisement, and pointing to the advertisement server itself. User source IP in the access network request The address and the information of the advertising website (advertising website address) counts the behavior of the user clicking on the advertisement, and returns to the user via the third communication module 21 an access network response redirected to the advertising website (specifically, the advertising website server). It is convenient for the operator to further evaluate the advertisement and the value-added service in the billing process according to the statistical module's statistics on the user's click on the advertisement.

 It can be seen that the advertisement server provided by the foregoing embodiment of the present invention obtains user behavior characteristics according to the source IP address in the access network request from the user during the advertisement delivery process, and obtains matching advertisement information according to at least the user behavior feature, and returns to the user. The access network response including the advertisement information is obtained because the advertisement information is matched according to at least the user behavior characteristic, and the user behavior characteristic is obtained by the advertisement server real-time analysis and analysis of the analysis result of the user access network request output by the DPI device, in other words, the advertisement The server and the DPI device cooperate with each other to perform real-time mining analysis on the online behavior of the user, so as to obtain real-time and continuously updated behavior characteristics of the user, and different user behavior characteristics in the embodiment of the present invention are associated/corresponding to different advertisement information, thereby enabling Provide users with targeted, "tailor-made" advertising information to improve the accuracy of advertising information.

 The embodiment of the present invention further provides an advertisement system. FIG. 7 is a schematic structural diagram of an embodiment of an advertisement system according to the present invention. As shown in FIG. 7, the advertisement system includes a network device 31 and a DPI (Deep Defect Detection) device 32. And an ad server 33, where:

 The network device 31 is configured to transmit a user access network request;

 The DPI device 32 is configured to parse the user's access network request and output a corresponding parsing result to the ad server 33; the parsing result herein may include network access related information obtained from the access network request, such as a URL, a source IP address/ The target IP address, the search keyword information, and the like; optionally, the DPI device 32 may be further configured to parse the access network response returned to the user, and output a corresponding parsing result to the advertisement server 33; the parsing result herein may include Accessing network access related information obtained in the network response, such as response page text content, especially keyword information included therein;

The advertisement server 33 is configured to process according to the parsing result output by the DPI device 32, and return an access network response including at least advertisement information matching the user behavior characteristics. In one implementation, The advertisement server 33 is specifically configured to refresh the user behavior feature associated with the corresponding user identifier according to the parsing result output by the DPI device 32; and obtain, according to at least the maintained IP address, the user identifier, the user behavior feature, and the relationship information of the advertisement information. The advertisement information that matches the source IP address in the received access network request returns an access network response containing at least the advertisement information. Further, the user identifier corresponding to the user source IP address in the received access network request is obtained according to the relationship information between the maintained IP address and the user identifier, and the relationship between the maintained user identifier and the user behavior characteristic is obtained. Obtaining a user behavior characteristic corresponding to the user identifier; obtaining matching advertisement information according to at least the user behavior characteristic; and returning an access network response corresponding to the access network request, where the access network response includes at least the Advertising information.

 The DPI device 32 in the above embodiment may further be used to determine whether it is necessary to intercept the access network request for advertisement insertion, and return a network access response redirected to the advertisement server 33 to the user when needed, the access network response including the user's The original visited website address; wherein the access network request received by the advertisement server 33 is triggered by the access network response. Specifically, according to the policy (such as according to a URL whitelist or a label in a URL, etc.), it is determined whether the access network request needs to be intercepted for advertisement insertion. In an implementation, it may be determined whether the URL in the access network request is included in the The default URL whitelist, if yes, determines that the access network request needs to be intercepted for ad insertion; otherwise, there is no need to intercept the access network request for ad insertion. The network device 31 in the foregoing embodiment is further configured to send an authentication request from the user to the AAA (Authentication Authorization and Accounting) server 34, and receive a corresponding authentication response returned by the AAA server 34, where the authentication response includes the assigned user IP address and corresponding The user identifier is used to transmit the relationship information of the user IP address and the user identification information to the advertisement server 33. In the embodiment, the advertisement server 33 is further configured to receive and maintain the user IP address and the user identifier sent by the network device 31. Relationship information. The user identifier here may be the user's mobile phone number or dialing account number, and the like.

In addition, the network device 31 in the foregoing embodiment is further configured to, when receiving an access network request from the user or an access network response returned to the user, send the mirrored data packet of the access network request or the access network response to the DPI device 32 ( That is, copying the package); the above DPI device 32 is specifically used for Parsing network access related information from the above-mentioned access network request and/or accessing the network response mirror packet and outputting to the advertisement server 33;

 Correspondingly, the foregoing advertisement server 33 in the embodiment may be specifically configured to: according to the behavior feature analysis rule and the network access related information output by the DPI device 32, extract and analyze the corresponding user behavior feature, and associate the user behavior feature with the corresponding The user identifier is saved or updated; and the user behavior characteristic information corresponding to the source IP address in the received access network request is obtained according to the relationship information between the maintained IP address, the user identifier, and the user behavior characteristic, at least according to the user. The behavior characteristic information obtains the matched advertisement information, and returns a corresponding access network response including at least the advertisement information.

 In an implementation manner, the advertisement server 33 in the foregoing embodiment may be further configured to: download a webpage response page or streaming media data accessed by the user according to the visited website address in the received access network request, and compare the matching The advertisement information is inserted into the webpage answering page or the streaming media data, wherein the returned access network response is a webpage answering page or streaming media data inserted with the advertisement information;

 Alternatively, in another implementation manner, the advertisement server 33 may further be configured to construct an advertisement frame, and insert the advertisement information and the visited website address in the received access network request in the advertisement frame, where the return The access network response is an access network response containing the advertising framework.

 It can be seen that, in the advertising system provided by the embodiment of the present invention, the user behavior feature associated with the corresponding user identifier is refreshed in real time through the cooperation between the DPI device and the advertisement server, and the relationship information is obtained according to the real-time refresh relationship information. Accessing the advertisement information matching the source IP address in the network request, and returning the access network response including the advertisement information to the user, because the present invention provides targeted, "tailor-made" advertisement information, thereby improving the accuracy of the advertisement information delivery. degree.

Further, since the relationship between the IP address and the user identifier provided by the AAA server in the carrier network is used, and the user identifier is more stable and reliable than the user IP address, The advertising system according to the embodiment of the present invention can more accurately identify the same user, and can track the online behavior of the same user more accurately and in a long-term manner, so that the result of the behavior analysis is more accurate, and the IP address in the prior art is often avoided. Changes (such as ADSL dial-up users, each time the dial-up IP will change, and after the NAT device, the user source IP address may change), the defect that can not directly determine the user's identity from the IP.

 And, by participating in the advertisement through DPI, including determining the need to insert the advertisement and returning the response to the client to the advertisement server, the flexibility of the advertisement delivery is further improved.

 The embodiment of the present invention further provides an advertisement system. FIG. 8 is a schematic structural diagram of another embodiment of an advertisement system according to the present invention. As shown in FIG. 8, the advertisement system includes a DPI (Deep Message Detection) device 41 and an advertisement server 42. And website server 43, where:

 The DPI device 41 is configured to parse the first access network request of the user, and output a corresponding parsing result to the advertisement server 42; the parsing result herein may include network access related information obtained from the access network request, such as a URL, a source IP address/ The target IP address, the search keyword information, and the like; optionally, the DPI device 41 may be further configured to parse the access network response returned to the user, and output a corresponding parsing result to the advertisement server 42; the parsing result herein may include Accessing network access related information obtained in the network response, such as response page text content, especially keyword information included therein;

The advertisement server 42 is configured to process, according to the parsing result output by the DPI device, and send a second access network request including the advertisement information matching the user behavior characteristic to the website server corresponding to the visited website address in the first access network request. Receiving and returning a corresponding second access network response to the user; in an implementation, the advertisement server 42 is specifically configured to refresh the user behavior feature associated with the corresponding user identifier according to the parsing result output by the DPI device 41; The relationship information of the IP address, the user identifier, the user behavior characteristic and the advertisement information obtains the advertisement information matching the source IP address in the received first access network request; and accesses the website in the first access network request The website server corresponding to the address sends a second access network request including the advertisement information; and receives and returns a corresponding second access network response to the user. Further, specific Obtaining, according to the relationship information between the maintained IP address and the user identifier, the user identifier corresponding to the source IP address in the received first access network request; obtaining the relationship with the user according to the relationship information between the maintained user identifier and the user behavior feature. Identifying corresponding user behavior characteristics; obtaining matching advertisement information according to the user behavior characteristics;

 The website server 43 is configured to insert the advertisement information included in the access network request into the corresponding second webpage response page according to the second access network request and return to the second advertisement server.

 The advertising system provided in the foregoing embodiment may further include a network device 44, configured to send an authentication request from the user to the AAA server 45, and receive a corresponding authentication response returned by the AAA server 45, where the authentication response includes Assigning the user IP address and the corresponding user identifier, and sending the relationship information of the user IP address and the user identification letter to the advertisement server 42. Accordingly, the advertisement server 42 is further configured to receive and maintain the network device 44. Relationship between the user IP address and the user ID.

 The foregoing network device 44 is further configured to: when receiving an access network request sent by the user or an access network response returned to the user, send the mirrored data packet of the access network request or the access network response to the DP I device 41, The DPI device 41 is specifically configured to parse the network access related information from the access network request and/or the mirrored data packet of the access network response and output to the advertisement server 42;

Correspondingly, in an implementation, the advertisement server 42 is specifically configured to perform corresponding user behavior characteristics according to the behavior characteristic analysis rule and the network access related information output by the DP I device 41, and correspondingly perform the user behavior characteristics. User identity association save or update; and obtaining user behavior characteristics corresponding to the source IP address in the received first access network request according to the relationship information of the maintained IP address, the user identifier, and the user behavior characteristic, according to the user Obtaining matching advertisement information, sending a second access network request including the advertisement information to a website server corresponding to the visited website address in the first access network request; receiving and returning a corresponding second access network response to the user . In the advertisement system provided by the foregoing embodiment of the present invention, when the advertisement is delivered, the advertisement server 42 searches for the user behavior feature according to the user identifier, and selects appropriate advertisement information according to the user behavior characteristic to be distributed to the user, thereby improving the accuracy of the advertisement delivery. In addition, the user behavior feature described above can be obtained by the advertisement server 42 performing mining analysis based on the analysis result of the access network request by the DPI device 41.

 It can be seen that, in the advertising system provided by the embodiment of the present invention, the user behavior feature associated with the corresponding user identifier is refreshed in real time through the cooperation between the DPI device and the advertisement server, and the relationship information is obtained according to the real-time refresh relationship information. Accessing the advertisement information matching the source IP address in the network request, and returning the access network response including the advertisement information to the user, because the present invention provides targeted, "tailor-made" advertisement information, thereby improving the accuracy of the advertisement information delivery. degree.

 Further, the advertisement system using the embodiment of the present invention can be more accurate because the relationship information between the IP address and the user identifier provided by the AAA server in the carrier network is used, and the user identifier is more stable and reliable than the user IP address. It recognizes the same user and can track the same user's online behavior more accurately and long-term, so that the result of behavior analysis will be more accurate, avoiding the frequent changes of IP addresses in the prior art (such as ADSL dial-up users, each dialing) IP will change, and after the NAT device, the user source IP address may change), the defect that can not directly determine the user identity from the IP.

 And, by participating in the advertisement through DPI, including determining the need to insert the advertisement and returning the response to the client to the advertisement server, the flexibility of the advertisement delivery is further improved.

 The embodiment of the present invention further provides an advertisement system. FIG. 9 is a schematic structural diagram of another embodiment of an advertisement system according to the present invention. As shown in FIG. 9, the advertisement system includes a DPI (Deep Message Detection) device 51 and an advertisement server 52. And web server 53, where:

The deep packet detection DPI device 51 is configured to parse the first access network request of the user, and output a corresponding parsing result to the advertisement server 52; the parsing result herein may include network access related information obtained from the access network request, such as a URL, Source IP address / destination IP address, search keyword letter Optionally, the DPI device 51 can also be configured to parse the access network response returned to the user, and output a corresponding parsing result to the advertisement server 52; the parsing result herein may include the network obtained from the access network response. Access related information, such as the text content of the response page, especially the keyword information included therein;

 The advertisement server 52 is configured to process, according to the parsing result output by the DPI device, and send a second access network that includes a user identifier matching the user source IP address to the website server corresponding to the visited website address in the first access network request. Requesting, and returning advertisement information requested by the website server that matches the user behavior characteristics. In an implementation, the advertisement server 52 is specifically configured to refresh the user behavior feature associated with the corresponding user identifier according to the parsing result output by the DPI device 51; and obtain the source IP address corresponding to the received first access network request. And the user identifier sends a second access network request including the user identifier to the website server corresponding to the visited website address in the first access network request, and according to the maintained IP address, the user identifier, the user behavior characteristic, and the advertisement information. The relationship information is returned to the advertisement information requested by the website server 53. Further, specifically, the user identifier corresponding to the source IP address in the received first access network request is obtained according to the relationship information between the maintained IP address and the user identifier; and the visited website according to the first access network request The address sends a second access network request containing the user identity to the corresponding website server.

 The website server 53 is configured to request, from the advertisement server 52, the advertisement information that matches the user identifier according to the user identifier in the second access network request, and insert the matched advertisement information into the corresponding second webpage response page. And return it to the user. Specifically, according to the user identifier in the second access network request, requesting, from the advertisement server 52, a user behavior feature corresponding to the user identifier, and advertisement information matching the user behavior feature, and matching the The advertisement information is inserted into the second web page response page corresponding to the second access network request and returned to the user.

The advertising system in the above embodiment may further include a network device 54 for transmitting an authentication request from the user to the AAA server 55, and receiving the return from the AAA server 55. Corresponding authentication response, the authentication response includes the assigned user IP address and the corresponding user identifier, and the relationship information of the user IP address and the user identifier is sent to the advertisement server 52; correspondingly, the advertisement server 52 in this embodiment further It is used to receive and maintain relationship information between the user IP address and the user identifier sent by the network device 54.

 In addition, the network device 54 may further be configured to send the image data of the access network request or the access network response to the DPI device 51 when receiving an access network request from the user or an access network response returned to the user. Package

 Correspondingly, in an implementation, the DPI device 51 is specifically configured to parse the network access related information from the access network request and/or the mirrored data packet of the access network response and output to the advertisement server 52;

 At this time, the advertisement server 52 is specifically configured to: according to the behavior characteristic analysis rule and the network access related information output by the DPI device 51, extract and analyze the user behavior feature, and save or update the user behavior feature in association with the corresponding user identifier. And after receiving the first access network request, sending, to the website server 53 corresponding to the visited website address in the first access network request, a second access that includes the user identifier corresponding to the source IP address in the first access network request. The network request and the advertisement information requested by the website server 53 are returned according to the relationship information of the maintained IP address, the user identifier, the user behavior characteristic, and the advertisement information.

 It can be seen that, in the advertising system provided by the embodiment of the present invention, the user behavior feature associated with the corresponding user identifier is refreshed in real time through the cooperation between the DPI device and the advertisement server, and the relationship information is obtained according to the real-time refresh relationship information. Accessing the advertisement information matching the source IP address in the network request, and returning the access network response including the advertisement information to the user, because the present invention provides targeted, "tailor-made" advertisement information, thereby improving the accuracy of the advertisement information delivery. degree.

Further, the advertisement system using the embodiment of the present invention can be more accurate because the relationship information between the IP address and the user identifier provided by the AAA server in the carrier network is used, and the user identifier is more stable and reliable than the user IP address. Identify the same user and be more accurate Indeed, long-term tracking of the same user online behavior, so that the results of behavior analysis will be more accurate, avoiding the frequent changes in IP addresses in the prior art (such as ADSL dial-up users, each dial-up IP will change, as after the NAT device The user source IP address may change) the defect that cannot be judged directly from the IP.

 And, by participating in the advertisement through DPI, including determining the need to insert the advertisement and returning the response to the client to the advertisement server, the flexibility of the advertisement delivery is further improved.

 FIG. 10A is a schematic diagram of a network structure of an advertisement system according to an embodiment of the present invention. As shown in FIG. 10A, the DPI device 61a in this embodiment is connected to the aggregation device 62a, that is, the aggregation device 62a replicates the Web initiated by the user equipment. Request, or copy the web response returned to the user device and forward it to the DPI device.

 The DPI device 61a is responsible for deep message parsing, parsing and transmitting the information of the user equipment 65a to the Internet (ie, the web server 66a) through the access network, and sending the information to the advertisement server 63a. For example, the above information may be a URL, a source IP address/target. The aggregation device 62a is also responsible for user identification identification, sends an authentication request to the AAA server 67a, and uploads the user identification and IP mapping relationship information returned by the AAA server 67a to the advertisement server 63a, and the advertisement server 63a performs user behavior analysis. Obtaining user behavior characteristics, and obtaining matching advertisement information according to the user's behavior characteristic information. The gateway device 64a here is responsible for transmitting the user web request sent from the aggregation device to the website server, or transmitting the web response returned by the website server 66a to the aggregation device 62a, and when the advertisement is involved, is responsible for including the output of the advertisement server 63a. The web response of the advertisement information is returned to the user;

 It should be noted that the DPI device 61a may also be built in the gateway device or the aggregation device or the access device, or may be connected to the gateway device or the aggregation device or the access device in a bypass manner.

For example, FIG. 10B is a schematic diagram of a network structure of another advertisement system according to an embodiment of the present invention. As shown in FIG. 10B, the DPI device 61b is connected to the gateway device 64b and the advertisement server 63b, that is, the gateway device replicates the user equipment. Web request, or copy the web returned to the user device should Answer and forward to the DPI device.

 The DPI device 61b is responsible for deep packet parsing, parsing and transmitting the information of the user equipment 65b to the Internet (ie, the web server 66b) through the access network, and sending the information to the advertisement server 63b. For example, the information may be a URL, a source IP address/target. The IP address, the aggregation device 62b is responsible for user identification, sends an authentication request to the AAA server 67b, and uploads the user identifier and IP mapping relationship information returned by the AAA server 67b to the advertisement server 63b, and the advertisement server 63b is configured to perform user behavior analysis. Obtaining user behavior characteristics, and obtaining matching advertisement information according to the user's behavior characteristic information.

 10C is a schematic diagram of a network structure of another advertising system according to an embodiment of the present invention. As shown in FIG. 10C, the DPI device 61c is connected to the access device and the advertisement server 63c, that is, the access device replicates the Web initiated by the user equipment. Request, or copy the web response returned to the user device and forward it to the DPI device.

The DPI device 61c is responsible for deep packet parsing, parsing and transmitting the information of the user equipment 65c to the Internet (ie, the web server 66b) through the access network, and sending the information to the advertisement server 63c. For example, the above information may be a URL, a source IP address/target. The IP address, the aggregation device 62c is responsible for user identification, sends an authentication request to the AAA server 67c, and uploads the user identifier and IP mapping relationship information returned by the AAA server 67c to the advertisement server 63c, and the advertisement server 63c is configured to perform user behavior analysis. Obtaining user behavior characteristics, and obtaining matching advertisement information according to the user's behavior characteristic information. In this embodiment, the gateway device 64c functions as the gateway device 64a in FIG. 10A. FIG. 11 is a flowchart of an interaction of a user identity identification according to an embodiment of the present invention. The network architecture of an advertisement system shown in FIG. 10A is used as a specific scenario. In the network architecture, a convergence device (such as BRAS, GGSN) is responsible for sending/receiving the authentication request to the AAA server, and uploading the user ID - IP pair to the advertisement server; the AAA server is responsible for authenticating the user identity and returning the authentication result to the BRAS. If the authentication is successful, the returned result includes the assignment to the user. IP address And the corresponding user ID (such as user account). The advertisement server is responsible for receiving the user ID and IP address pair uploaded by the BRAS, and saving the data for query; the method may include:

 Step 301: When the user goes online, the user equipment initiates an authentication request to the aggregation device BRAS. Step 302: The BRAS forwards the authentication request to the AAA server, where the authentication request includes an account, a password, and a NAS (Network Acces s Server). ) address, NAS port and other information;

 Step 303: After the identity verification succeeds, the AAA server sends an authentication success message including an IP address assigned to the user and a corresponding user identifier (ie, a user account) to the BRAS.

 Step 304: The BRAS returns an authentication success message to the user equipment.

 Step 305: The BRAS sends a user identifier and an IP address pair to the advertisement server (specifically, the user management module).

 FIG. 12 is a schematic flowchart of a user online behavior analysis process in the first embodiment of the present invention. The gateway device or the aggregation device in this embodiment is responsible for forwarding packets to the DPI device, and the DP I device is responsible for identifying/parsing the web request. Parse the web response, and send the parsing results (such as URL, user IP, web response content, etc.) to the behavior analysis module of the ad server. In this embodiment, the behavior analysis module of the advertisement server obtains corresponding user behavior characteristics according to network access related information and behavior characteristic analysis rules sent by the DPI device, and obtains long-term behavior characteristic information or short-term behavior characteristic information of the user; user management The module is responsible for managing the user identifier and the IP pair data. The behavior analysis module obtains the user identifier by querying the user management module, and the behavior management module is responsible for saving or updating the user behavior feature and the corresponding user identifier, as shown in FIG. 12, including The following steps:

 Step 401: A user initiates a web request by using a user equipment.

 Step 402: The gateway device/aggregation device forwards the web request to the website, and copies the web request to send the web request to the DP I device.

Step 403: The DPI device parses the foregoing web request, that is, obtains information about the user network access, which may be a URL address accessed by the user, an IP address of the user equipment, and the like; Step 404: The DPI device sends related information (such as a URL, a user IP, and the like) of the foregoing network access to a behavior analysis module of the advertisement server;

 Step 405: The behavior analysis module of the advertisement server queries the user management module for the user identifier according to the user IP address.

 Step 406: The behavior analysis module of the advertisement server analyzes the behavior of the user according to the behavior analysis rule and the foregoing information carried in the web request, for example, establishing a knowledge base of a URL address, where the first type of URL address in the knowledge base is a sports class, The type of URL address includes ht tp: // spor t s. com/, where "spor ts" is the keyword of the sports class URL, the second type of URL address is the news class, and the third type of URL address is the music class. After receiving the URL address of the user access provided by the DPI device, the user interest can be analyzed and counted according to the above URL, when the user accesses for a period of time (may be a long-term time range and/or a short-term time range), for example, within one month. The frequency of the URL of the sports class is relatively high, the number of accesses is 100, and the number of accessing the URL of the music class is 20 times. In one implementation, the behavior analysis rule here may be, if the user accesses a certain type. The frequency of the URL address reaches the threshold (can be dynamically set, or it can be preset according to the empirical value) The category corresponding to the URL address of the type may be used as a user behavior feature, and the user's interest may be considered as sports information, which is long-term behavior characteristic information; and in the last week, the number of times the user accesses the music-like URL address is 10 times. , and the number of accessing the sports URL address is 2 times, it can be considered that the user's interest is music information in a short time, which is short-term behavior characteristic information;

 Step 407: After the behavior analysis module analyzes and obtains the user behavior feature, the method is output to the behavior management module, so that the behavior management module updates/maintains the user behavior characteristic associated with the corresponding user identifier;

 Step 408: The website returns a web response;

 Optional can also include the following steps:

Step 409: The gateway device/aggregation device copies the web response and forwards the web response to the DP I device, and the DP I device parses the web response to obtain related information included in the web response, for example, Answer the text content of the page, especially the keyword information included therein, and send it to the behavior analysis module;

 Step 410: The behavior analysis module performs behavior analysis on the user according to at least information carried in the web response, for example, according to keyword information included in the web response, and relationship information between the keyword and the user behavior feature, and acquiring corresponding user behavior characteristics. And outputting to the behavior management module, so that the behavior management module can update the long-term behavior characteristics or short-term behavior characteristics of the user associated with the corresponding user identifier.

 FIG. 13 is a schematic flowchart of an advertisement delivery process in a first embodiment of the present invention. In this embodiment, a gateway device is responsible for forwarding a message to a DPI device; and the DPI device is responsible for identifying/parsing a web request, and determining, according to the parsed information, Whether to insert an ad, if necessary, intercept the user's web request and return a redirect response to the user device. The content insertion module of the advertisement server is responsible for downloading the original webpage content, reconstructing the webpage, inserting the advertisement information corresponding to the user behavior feature into the webpage, and then returning to the user; the user management module is responsible for managing the user identifier and the IP pair, and the content insertion module passes The user management module queries the user identifier; the behavior management module is responsible for maintaining the user behavior characteristics, and the content insertion module obtains the user behavior characteristics by querying the behavior management module; the advertisement management module is responsible for managing and maintaining the advertisement information (or the advertisement link), and the content insertion module passes The query advertisement management module obtains advertisement information (or advertisement link) corresponding to the user behavior characteristic; the access statistics module is responsible for redirecting the web request of the user clicking the advertisement information, and counting and counting the click advertisement behavior of the user, and the statistical data can be used for charging. in accordance with. As shown in Figure 13, the following steps are included:

 Step 501: The user initiates a web request to access the affiliate website through the user equipment. Step 502: The gateway device forwards the web request to the affiliate website and copies the web request, and forwards the copied web request to the DP I device.

Step 503: The DP I device parses the web request to obtain the accessed URL, and determines whether it is necessary to intercept the web request for advertisement insertion according to a policy (such as according to a URL whitelist or a tag in a URL). If you need to insert an ad, DPI counterfeit the website to return the redirected web response, re-determine Requesting a request from the web to the advertisement server (specifically, the content insertion module), and carrying the original URL accessed by the user in the parameter; the URL whitelist in this step may be a list of URL addresses of all the affiliate website servers, and the white list may be used. Only when the user accesses the insertion advertisement of the affiliate website server, the indication label may be added to the URL address of the affiliate website server, and the indication label is used to indicate that the URL address is the URL address of the affiliate website server;

 Step 504: The client browser automatically initiates a web request to access an advertisement server (specifically, a content insertion module);

 Step 505: The advertisement server (specifically, the content insertion module) initiates a web request to access the affiliate website server according to the original URL in the parameter, and receives the web response page;

 Step 506: The advertisement server (specifically, the content insertion module) queries the user identifier from the user management module according to the source IP address of the user equipment, queries the user behavior feature according to the queried user identifier, and queries the corresponding advertisement management module according to the user behavior feature. Advertising information, optional, you can also add advertising records to facilitate subsequent statistics;

 Step 507: The advertisement server (specifically, the content insertion module) inserts the advertisement information into the web response page, and returns the information to the user equipment;

 Steps 508 - 509, the user clicks the advertisement information through the user equipment, thereby triggering the initiation of the web request to the advertisement server (specifically, the access statistics module), and the advertisement website is pointed out because the URL in the advertisement information is directed to the access statistics module. The address is included in the parameter, so when the user clicks on the advertisement information, the first access to the access statistics module;

 Step 51 0: The advertisement server (specifically, the access statistics module) collects statistics on the behavior of the user clicking the advertisement information, and returns a web response redirected to the advertisement website to the user equipment. Step 51 1. The user equipment automatically initiates access to the advertisement website. Web request.

FIG. 14 is a schematic flowchart of an advertisement delivery process in a second embodiment of the present invention. In this embodiment, the process of user identity identification and user online behavior analysis is the same as the first embodiment, and the gateway device is responsible for the advertisement delivery process. Forwarding the message to the DP I device; the DP I device is responsible for identifying/parsing the web request, and determining whether to insert the advertisement according to the parsed information, if necessary, The user's web request is intercepted and a redirect response is returned to the user device. The advertisement server (specifically, the content insertion module) is responsible for constructing the advertisement framework, inserting the precise advertisement corresponding to the user behavior feature and the original URL in the advertisement framework, and then returning to the user, and the user management module is responsible for managing the user identifier, the IP pair, and the content. The plug-in module obtains the user identifier by querying the user management module; the behavior management module is responsible for maintaining the user behavior feature, and the content insertion module obtains the user behavior characteristic by querying the behavior management module; the advertisement management module is responsible for managing and maintaining the advertisement information (or the advertisement link), the content The insert module obtains an advertisement (or an advertisement link) matching the user behavior characteristic by querying the advertisement management module; the access statistics module is responsible for redirecting the web request of the user clicking the advertisement, and counting and counting the behavior of the click advertisement information of the user, and the statistical data can be used for As a basis for charging. As shown in FIG. 14, the following steps are included:

 Step 601: The user initiates a web request to access the affiliate website server by using the user equipment, and the gateway device sends the web request to the affiliate website server and forwards the mirrored package of the web request to the DP I device.

 Step 602: The DPI device parses the foregoing web request, and determines, according to a policy (such as according to a URL white list or a label in a URL), whether the web request needs to be intercepted for advertisement insertion. If the advertisement needs to be inserted, the DPI device imitates the affiliation website server to return the web response, redirects the web request to the content insertion module, and carries the original URL accessed by the user in the parameter; the URL white list in this step may be all the franchise website servers. A list of URL addresses by which the user can access the advertisement of the affiliate website server only, and also add an indication label to the URL address of the affiliate website server, the indicator label is used to indicate that the URL address is the affiliate website server. URL address;

 Step 603: The user automatically initiates a web request to access an advertisement server (specifically, a content insertion module) through the user equipment;

Step 604: The advertisement server (specifically, the content insertion module) queries the user management module for the user identifier according to the user source IP, queries the behavior management module for the user behavior feature according to the user identifier, and queries the advertisement management module for the matched advertisement information according to the user behavior characteristic. , optional, You can also add a release ad record;

 Step 605: The advertisement server (specifically, the content insertion module) constructs an advertisement frame, inserts the obtained advertisement information and the user access original URL into the framework, and returns the information to the user; Step 606: The user passes the user equipment (such as the user browser) Automatically initiate a web request to access the affiliate website server;

 Step 607: The affiliation website server performs a normal web response, and returns the original webpage content. Step 608 - 609, the user clicks the advertisement information through the user equipment, and initiates a web request to the access statistic module, which needs to be explained, because the URL in the advertisement is pointing In the access statistics module, the address of the advertisement website is included in the parameter, so when the user clicks on the advertisement, the web request is first sent to the access statistics module;

 Step 61 0: The advertisement server (specifically, the access statistics module) collects statistics on the behavior of the user clicking on the advertisement, and then returns a web response to redirect the web request to the advertisement website;

 Step 61 1. The user automatically initiates a web request to access the advertisement website through the user browser. 15 is a schematic flowchart of an advertisement delivery process in a third embodiment of the present invention. In this embodiment, the process of user identity identification and user online behavior analysis is the same as the above-described first embodiment, and the advertisement server acts as an advertisement server during the advertisement delivery process. A web server providing accurate advertisement information; a user management module in the advertisement server is responsible for managing the user identification and the IP pair, and the content insertion module in the advertisement server obtains the user ID by querying the user management module; the behavior management module in the advertisement server is responsible for maintaining the user Behavior characteristics, the content insertion module in the advertisement server obtains user behavior characteristics by querying the behavior management module according to the user identifier; the advertisement management module in the advertisement server is responsible for managing maintenance advertisement information (or advertisement link), and the content insertion module passes the advertisement management module The query obtains advertisement information (or advertisement link) that matches the user behavior characteristic; the access statistics module in the advertisement server is responsible for redirecting the web request of the user clicking the advertisement information, and clicking the advertisement information line of the user For counting statistics, statistical data can be used as a basis for charging. As shown in Figure 15, the following steps are included:

Step 701, the affiliate website server inserts a Java s cr ip script in the webpage advertisement bit, the script The advertisement link to the advertisement server is included, ^< img s rc= " http: //UBA. ne t /adver t >; Step 702: The user initiates a web request to access the affiliate website server through the user equipment, and the web request passes through the gateway Device forwarding

 Step 703: The affiliate website server returns a web response.

 Step 704: After receiving the web response, the user equipment (such as the user browser) automatically initiates a web request to the advertisement server (specifically, the content insertion module in the advertisement server);

 Step 705: The advertisement server (specifically, the content insertion module in the advertisement server) queries the user management module for the user identifier according to the source IP address of the user equipment, queries the behavior management module for the user behavior characteristic according to the user identifier, and then applies the advertisement according to the user behavior characteristic. The management module queries the matched advertisement information, and optionally, can also perform advertisement release statistics, and then returns a web response including the advertisement information;

 Steps 706 - 707, the user clicks the advertisement through the user equipment, and sends a web request to the advertisement server (specifically, the access statistics module in the advertisement server). It should be noted that, because the URL in the advertisement is directed to the access statistics module, the advertisement website The address is included in the parameter, so when the user clicks on the advertisement, a web request is sent to the access statistics module;

 Step 708: The advertisement server (specifically, the access statistics module in the advertisement server) performs statistics on the behavior of the user clicking the advertisement, and then returns a web response that redirects the web request to the advertisement website;

 Step 709: The user automatically initiates a web request to access the advertisement website through a user equipment (such as a user browser); the subsequent process is the same as the prior art, and details are not described herein.

16 is a schematic flowchart of an advertisement delivery process in a fourth embodiment of the present invention. In this embodiment, the process of user identity identification and user online behavior analysis is the same as the above-described first embodiment, and the advertisement server acts as an advertisement server during the advertisement delivery process. A proxy (Proxy) between the user device and the affiliate website server is responsible for inserting a precise advertisement link in the web request; the user management module in the advertisement server is responsible for managing the user identifier and the IP pair, and the content insertion module in the advertisement server is managed by the user The module query obtains the user ID; the behavior management module in the ad server is negative Responsible for maintaining user behavior characteristics, the content insertion module obtains user behavior characteristics by querying the behavior management module; the advertisement management module in the advertisement server is responsible for managing maintenance advertisement information (or advertisement link), and the content insertion module obtains user behavior by querying the advertisement management module. The advertisement information corresponding to the feature (or the advertisement link); the access statistics module in the advertisement server is responsible for redirecting the web request of the user to click the advertisement information, and counting and counting the behavior of the click advertisement information of the user, and the statistical data can be used for the basis of the charge. As shown in Figure 16, the following steps are included:

 Step 801: The user initiates, by using the user equipment, a web request for accessing the affiliate website, where the web request is forwarded by the gateway device.

 Step 8 02: The advertisement server (specifically, the content insertion module in the advertisement server) intercepts the web request, queries the user management module according to the IP address in the web request, and queries the behavior management module to query the user behavior characteristic according to the user identifier. Querying the matching advertisement link to the advertisement management module according to the user behavior characteristic;

 Step 8 03, the advertisement server (specifically, the content insertion module in the advertisement server) inserts the above advertisement link into the web request, and the advertisement link can be inserted as a parameter in the URL or inserted in the Cook i e;

 Step 8 04, the advertisement server (specifically, the content insertion module in the advertisement server) sends the web request with the advertisement link to the affiliate website server;

 Step 8 05. The affiliate website server inserts the advertisement link included in the web request in the web response page, and returns a web response including the advertisement link;

 Steps 806 - 8 07, the user clicks the advertisement information through the user equipment, thereby triggering the sending of the web request to the access statistics module. It should be noted that, since the URL in the advertisement is directed to the access statistics module, the address of the advertisement website is included in the parameter. , thus sending a web request to the access statistics module when the user clicks on the advertisement;

Step 8 08, the advertisement server (specifically, the access statistics module in the advertisement server) performs statistics on the behavior of the user clicking the advertisement, and then returns a web response redirected to the advertisement website; Step 8 09, the user passes the user equipment (such as the user end) Browser) automatically initiates access to the ad Web request for the website.

 FIG. 17 is a schematic flowchart of an advertisement delivery process in a fifth embodiment of the present invention. In the embodiment, the process of user identity identification and user online behavior analysis is the same as the above-described first embodiment, and the advertisement server acts as an advertisement server during the advertisement delivery process. The proxy Proxy between the user equipment and the affiliate website is responsible for inserting the user identifier in the web request; the user management module in the advertisement server is responsible for managing the user identifier and the IP address pair, and the content insertion module in the advertisement server obtains the query by the user management module. User ID; The behavior management module in the advertisement server is responsible for maintaining user behavior characteristics, and the content insertion module obtains user behavior characteristics by querying the behavior management module according to the user identifier; the advertisement management module in the advertisement server is responsible for managing maintenance advertisement information (or advertisement link). The content insertion module acquires advertisement information (or an advertisement link) matching the user behavior characteristic to the advertisement management module according to the user behavior characteristic; the access statistics module in the advertisement server is responsible for redirecting the user by clicking the advertisement The information is sent to the web request, and the user's click-to-advertising information behavior is counted and counted, and the statistical data can be used as a basis for charging. As shown in Figure 17, the following steps are included:

 Step 901: The user initiates a web request to access the affiliate website server by using the user equipment, where the web request is forwarded by the gateway device.

 Step 902: The advertisement server (specifically, the content insertion module in the advertisement server) intercepts the web request, and queries the user identifier from the user management module according to the source IP address of the user equipment; Step 903, the advertisement server (specifically, the content insertion in the advertisement server) Module) inserts the user ID into the web request (specifically, the user ID can be inserted as a parameter in the URL or inserted in Cookie ie);

 Step 904: The advertisement server (specifically, the content insertion module in the advertisement server) sends the web request including the user identifier to the affiliate website server;

Step 905: The affiliate website server queries the advertisement server (specifically, the behavior management module in the advertisement server) according to the user identifier, and queries the advertisement server (specifically, the advertisement management module in the advertisement server) to query the matched advertisement according to the user behavior characteristic. Information; Selected, you can also conduct advertising statistics;

 Step 906: The affiliate website server inserts the foregoing advertisement information into the web response page, and returns a web response to the user equipment.

 Step 907 - 908, the user clicks the advertisement information through the user equipment, and triggers sending a web request to the advertisement server (specifically, the access statistics module in the advertisement server). It should be noted that, because the URL in the advertisement is directed to the access statistics module, the advertisement The address of the website is included in the parameter, and the web request is sent to the access statistics module when the user clicks on the advertisement;

 Step 909: The advertisement server (specifically, the access statistics module in the advertisement server) collects statistics on the behavior of the user clicking the advertisement, and then returns a web response redirected to the advertisement website. Step 91 0: The user equipment browses through the user equipment (such as the user end) ) Automatically initiate a web request to access an ad site.

 In this embodiment, the content insertion module in the advertisement server acquires the user identifier and sends it to the affiliate website. In addition, there is another implementation manner, and the web request is directly sent to the affiliate website, and the affiliate website is based on the IP address of the user equipment. The user management module of the advertisement server queries the user identifier, and then queries the user behavior feature according to the user identifier, and further obtains the advertisement information from the advertisement management module according to the user behavior feature, and inserts the advertisement information into the web response page and returns the information to the user equipment.

18 is a schematic flowchart of an advertisement delivery process in a sixth embodiment of the present invention. In this embodiment, the process of user identity recognition and user online behavior analysis is the same as the above-described first embodiment, and the advertisement server acts as an advertisement during the advertisement transmission process. The proxy Proxy between the user equipment and the affiliate website is responsible for inserting the precise advertisement in the web response; the user management module in the advertisement server is responsible for managing the user identifier and the IP address pair, and the content insertion module in the advertisement server obtains the query through the user management module. User ID; The behavior management module in the advertisement server is responsible for maintaining user behavior characteristics, and the content insertion module obtains user behavior characteristics by querying the behavior management module; the advertisement management module in the advertisement server is responsible for managing maintenance advertisement information (or advertisement link), and content insertion The module obtains advertisement information corresponding to the user behavior characteristic by querying the advertisement management module (or advertising link); The access statistics module in the advertisement server is responsible for redirecting the web request of the user to click on the advertisement information, and counting and counting the behavior of the user's click advertisement information, and the statistical data can be used as a basis for charging. As shown in FIG. 18, the following steps are included:

 Step 1 001: The user initiates a web request to access the affiliate website server through the user equipment. The web request is forwarded by the gateway device;

 Step 1 002, the affiliate website server returns a web response, and the advertisement server (specifically, the content insertion module in the advertisement server) intercepts the web response;

 Step 1 003: The advertisement server (specifically, the content insertion module in the advertisement server) queries the user management module for the user identifier according to the IP address of the user equipment, queries the behavior management module for the user behavior characteristic according to the user identifier, and manages the advertisement according to the user behavior characteristic. The module queries the matching advertisement information; optionally, the advertisement release statistics can also be performed;

 Step 1 004, the advertisement server (specifically, the content insertion module in the advertisement server) inserts the advertisement information into the web response;

 Step 1 005: The advertisement server (specifically, the content insertion module in the advertisement server) sends a web response including the advertisement information to the user equipment;

 Step 1 006 - 1 007. After receiving the web response, the user clicks on the advertisement through the user equipment, and triggers a web request to the advertisement server (specifically, the access statistics module in the advertisement server); it is necessary to explain that the URL in the advertisement Is directed to the access statistics module, the address of the advertising website is included in the parameter, so the user sends a web request to the access statistics module when the user clicks on the advertisement;

 Step 1 008, the advertisement server (specifically, the access statistics module in the advertisement server) performs statistics on the behavior of the user clicking the advertisement, and then returns a web response redirected to the advertisement website; Step 1 009, the user equipment passes the user equipment (such as the user end) Browser) Automatically initiates a web request to access an advertising website.

FIG. 19 is a schematic flowchart of an advertisement delivery process in a seventh embodiment of the present invention. In this embodiment, a process of user identity identification and user online behavior analysis is compared with the foregoing first embodiment. Similarly, the ad server acts as a proxy between the user device and the affiliate site during the ad serving process.

Proxy, responsible for inserting advertisement information in the streaming media; the user management module in the advertisement server is responsible for managing the user identification and the IP address pair, and the content insertion module in the advertisement server obtains the user identifier by querying the user management module according to the IP address; The behavior management module is responsible for maintaining the user behavior characteristics, and the content insertion module obtains the user behavior characteristics by querying the behavior management module; the advertisement management module in the advertisement server is responsible for managing and maintaining the advertisement information (or the advertisement link), and the content insertion module passes the query advertisement management module. Obtaining advertisement information (or advertisement link) corresponding to the user behavior characteristic; the access statistics module in the advertisement server is responsible for redirecting the web request of the user clicking the advertisement information, and counting and counting the behavior of the user clicking the advertisement information, and the statistical data may be used as The basis for the charge. As shown in Figure 19, the following steps are included:

 Step 1101: The user initiates a real-time streaming protocol Rea l Time S t reaming Protoco l (hereinafter referred to as: RTSP) request, and the RTSP request is forwarded by the gateway device;

 Step 1102: The advertisement server intercepts and modifies the RTSP request, and inserts identification information of the node where the content insertion module is located, such as an IP address and a URL of the user equipment;

 Step 1103: The advertisement server sends the modified RTSP request to the affiliate website server. Step 1104: The affiliate website server returns an RTSP response.

 Step 1105: The user initiates a streaming media link request.

 Step 1106: The affiliate website server returns a streaming media link response.

 Step 1107: The advertisement server queries the user identifier according to the IP address of the user equipment, queries the user behavior feature according to the user identifier, and queries the matched advertisement information according to the user behavior characteristic; optionally, the advertisement release statistics may also be performed;

Step 1108: When the affiliate website server returns the streaming media to the user, the advertisement server intercepts the streaming media, and inserts the matching advertisement information in step 1107, and then sends the advertisement information to the user equipment. Steps 1109-1110: The user clicks the advertisement information through the user equipment, and triggers Initiating a web request to the advertisement server (specifically, the access statistics module in the advertisement server); it should be noted that since the URL in the advertisement is directed to the access statistics module, the address of the advertisement website is included in In the parameter, the user sends a web request to the access statistics module when the user clicks the advertisement; Step 1111: The advertisement server (specifically, the access statistics module in the advertisement server) counts the behavior of the user clicking the advertisement, and then returns the weight of the redirect to the advertisement website. Directional response

 Step 1112: The user automatically initiates a web request to access the advertisement website through a user equipment (such as a user browser).

 In summary, the advertisement delivery method, device and system provided by the above embodiments of the present invention can obtain the user behavior characteristics by analyzing the online behavior of the user, and push the advertisement information according to the user behavior characteristics, and can provide the advertisement promotion target. Sex, provide users with more accurate advertising information. The user identifier provided in the foregoing embodiment of the present invention may refer to the mobile phone number of the user or the account of the dial-up Internet access. The device used by the user on the Internet may be a personal computer, a mobile phone, a PDA, etc., wherein the user's mobile phone number, dialing account number, etc. Information is relatively fixed, so identifying such information helps to accurately and long-term tracking the user's online behavior, and the results of the user's behavioral characteristics analysis will be more accurate. In the embodiment of the present invention, the existing telecommunication device can be used for user identity identification, without adding additional processes (such as a cookie, removing cookie information), and the analysis of the user behavior characteristics can be performed by bypass, and will not It affects the user's normal browsing of the webpage, and the above-mentioned process is simple and efficient, which is beneficial to the analysis of the long-term behavior of high-level users, and can more accurately grasp the long-term behavior characteristic information and short-term behavior characteristic information of the user, when the advertisement is pushed. More flexible choice of advertising strategies.

 The serial numbers of the embodiments of the present invention are merely for the description, and do not represent the advantages and disadvantages of the embodiments.

A person skilled in the art can understand that all or part of the process of implementing the above embodiment method can be completed by a computer program to instruct related hardware, and the program can be stored in a computer readable storage medium, the program In execution, the flow of an embodiment of the methods as described above may be included. The storage medium may be a magnetic disk, an optical disk, or a read-only storage memory. Read-Only Memory (ROM) or Random Access Memory (RAM).

 It should be noted that the above embodiments are only intended to illustrate the technical solutions of the present invention and are not to be construed as limiting the embodiments of the present invention. The technical solutions of the present invention may be modified or equivalently substituted, and the modified technical solutions may not deviate from the spirit and scope of the technical solutions of the present invention.

Claims

Claim  A method for advertising an advertisement, comprising:  Receiving an access network request sent by the user, where the access network request includes at least a user source IP address;  Obtaining a user behavior feature corresponding to the source IP address in the access network request according to the relationship information of the maintained IP address, the user identifier, and the user behavior feature, where the user behavior feature is to detect the DPI device output of the deep packet. User access to the network request analysis results mining analysis;  Obtaining matching advertisement information according to at least the user behavior characteristic;  An access network response corresponding to the access network request is returned to the user, the access network response including at least the advertisement information.  The method for advertising an advertisement according to claim 1, wherein the method further comprises:  Sending, according to the visited website address in the access network request, a second access network request to the corresponding website server, and receiving the returned webpage answering page or streaming media data;  Inserting the advertisement information into the webpage answering page or streaming media data;  And the step of returning, to the user, the access network response corresponding to the access network request is: returning, to the user, a webpage response page inserted with the advertisement information or streaming media data inserted with the advertisement information; the at least according to the user behavior Features, get matching advertising information including:  Obtaining advertisement information matching the user behavior characteristic or obtaining advertisement information matching the user behavior characteristic and the keyword information in the webpage response page according to the relationship information of the maintained user behavior characteristic and the advertisement information.  The method for advertising an advertisement according to claim 1, wherein the method further comprises: Constructing an advertisement frame in which the advertisement information and an access website address in the access network request are inserted; And the step of returning the access network response corresponding to the access network request to the user is: returning an access network response including the advertisement frame to the user.  The method for advertising an advertisement according to claim 1, wherein the method further comprises:  Receive and maintain the relationship between the user IP address and the user ID sent by the network device.  The advertisement delivery method according to claim 1, wherein the analysis of the analysis result of the user access network request output by the DPI device comprises:  According to the network access related information and behavior characteristic analysis rules output by the DPI device, the corresponding user behavior characteristics are obtained by mining analysis;  The user behavior feature is saved or updated in association with a corresponding user identity, wherein the user identity is associated with a user source IP address in the access network request.  The advertisement delivery method according to claim 5, wherein the step of mining and analyzing the user behavior characteristics according to the network access related information and the behavior characteristic analysis rule output by the DPI device comprises:  Obtaining a type distribution of the visited webpage of the user according to a matching result of the network access related information of the user in the first time range and the knowledge base, where the first time range includes a long-term time range and/or a short-term time Scope  And obtaining a corresponding user behavior feature according to the distribution of the user-accessed webpage type and the behavior characteristic analysis rule, where the user behavior characteristic includes the long-term behavior characteristic information of the user and the short-term behavior characteristic information of the user.  The method for advertising an advertisement according to claim 1, wherein the method further comprises:  Receiving an access network request sent by the user after clicking the advertisement information to the advertisement server, where the access network request includes the user source IP address and the information of the advertisement website; Counting the behavior of the user clicking the advertisement according to the user source IP address and the information of the advertisement website; and returning the access network response redirected to the advertisement website server to the user, so that the user equipment Automatically initiate an access network request to access an ad site.  8. An advertisement delivery method, characterized in that:  Receiving a first access network request sent by the user, where the first access network request includes a user source IP address and a visited website address;  Obtaining a user behavior feature corresponding to the source IP address in the first access network request according to the relationship information of the maintained IP address, the user identifier, and the user behavior feature, where the user behavior feature is a DPI for detecting the deep packet. The analysis result of the user's access to the network request output by the device is obtained by mining and analyzing the analysis result;  Obtaining matching advertisement information according to the user behavior characteristic;  Transmitting, by the website server corresponding to the visited website address in the first access network request, a second access network request including the advertisement information, and receiving and returning to the user a second access network response including the advertisement information.  The method for advertising an advertisement according to claim 8, wherein the method further comprises:  Receive and maintain the relationship between the user IP address and the user ID sent by the network device.  The advertisement delivery method according to claim 9, wherein the analysis of the analysis result of the user access network request output by the DPI device comprises:  According to the behavior characteristic analysis rules and the network access related information output by the DPI device, mining analysis is performed to obtain user behavior characteristics;  The user behavior feature is saved or updated in association with a corresponding user identity, wherein the user identity is associated with a user source IP address in the access network request.  The advertisement delivery method according to claim 10, wherein the step of mining and analyzing the user behavior according to the behavior characteristic analysis rule and the network access related information output by the DP I device comprises: Obtaining a type distribution of the visited webpage of the user according to the matching result of the statistical result of the network access related information and the knowledge base in the first time range, the first time range package Including long-term time horizons and/or short-term time horizons;  Corresponding user behavior characteristics are obtained according to the distribution of the user-accessed webpage type and the behavior characteristic analysis rule, and the user behavior characteristic includes the long-term behavior characteristic information of the user and the short-term behavior characteristic information of the user.  12. The method according to claim 8, wherein the method further comprises:  Receiving an access network request sent by the user after clicking the advertisement information to the advertisement server, where the access network request includes the user source IP address and the information of the advertisement website;  Calculating the behavior of the user clicking the advertisement information according to the user source IP address and the information of the advertisement website;  And returning to the user an access network response redirected to the advertising website server, such that the user device automatically initiates an access network request to access the advertising website.  13. An advertisement server, comprising:  a first communication module, configured to receive an access network request sent by a user, where the access network request includes at least a user source IP address, and return an access network response corresponding to the access network request to the user, where the access network responds at least Containing the matched advertisement information;  a user-behavior management module, configured to obtain, according to relationship information of the maintained IP address, the user identifier, and the user behavior characteristic, a user behavior feature corresponding to the source IP address in the access network request; a behavior analysis module, configured to The deep message detection detection result of the user access network request output by the DPI device is analyzed and analyzed, and the user behavior feature is obtained, and the user behavior characteristic associated with the corresponding user identifier is refreshed by the user-behavior management module;  An advertisement management module, configured to obtain matching advertisement information according to at least the user behavior feature, and return a corresponding access network response to the user by using the first communication module, where the access network response includes at least the matched advertisement information . The advertisement server according to claim 13, further comprising: a second communication module, configured to respond to the visited website address according to the access network request The web server sends a second access network request; and receives the returned web page reply page or streaming media data;  a first content insertion module, configured to insert the advertisement information into the webpage response page or the streaming media data; wherein, the access network response returned by the first communication module to the user is specifically a webpage response inserted with the advertisement information Page or streaming media data;  The advertisement management module is a first advertisement management module, configured to obtain advertisement information that matches the user behavior characteristic according to the relationship information between the maintained user behavior feature and the advertisement information; or, according to the user behavior feature, The keyword information in the web page response page and the relationship information between the maintained user behavior feature and the advertisement information obtain matching advertisement information from the advertisement database.  The advertisement server according to claim 13, further comprising: a second content insertion module, configured to construct an advertisement frame, inserting the advertisement information and the first access network request in the advertisement frame The access website address in the first communication module is specifically an access network response including the advertisement frame.  The advertisement server according to claim 13, wherein the user-behavior management module is further configured to receive and maintain relationship information between a user IP address and a user identifier sent by the network device.  The advertisement server according to claim 16, wherein the behavior analysis module is specifically configured to: according to the behavior feature analysis rule and the network access related information output by the DPI device, extract and analyze the user behavior feature, and pass the The user-behavior management module saves or updates the user behavior feature in association with the corresponding user identity.  The advertisement server according to claim 13, further comprising: an access statistic module, configured to receive, by the first communication module, an access network request that is sent to the advertisement server after the user clicks on the advertisement information, according to the The user source IP address in the access network request and the information of the advertisement website count the behavior of the user clicking the advertisement information; and return the access network response redirected to the advertisement website to the user through the first communication module.  19. An advertising server, comprising: a third communication module, configured to receive a first access network request sent by a user, where the first access network The network request includes the user source IP address and the access website address, and returns a second access network response to the user; the user-behavior management module is configured to obtain and describe the relationship information according to the maintained IP address, the user identifier, and the user behavior characteristic. Accessing the user behavior feature corresponding to the source IP address in the network request; the behavior analysis module is configured to perform the analysis of the analysis result of the user access network request output by the DPI device for the deep packet detection to obtain the user behavior feature, and pass the user- The behavior management module refreshes user behavior characteristics associated with the corresponding user identifier;  An advertisement management module, configured to obtain matching advertisement information according to the user behavior feature; and a fourth communication module, configured to send, to the website server corresponding to the visited website address in the first access network request, the advertisement information The second access network request receives and returns, via the third communication module, a second access network response including the advertisement information to the user.  The advertisement server according to claim 19, further comprising: the user-behavior management module is further configured to receive and maintain relationship information between the user IP address and the user identifier sent by the network device.  The advertisement server according to claim 20, wherein the behavior analysis module is specifically configured to: according to the behavior feature analysis rule and the network access related information output by the DPI device, extract and analyze the user behavior feature, and pass the The user-behavior management module saves or updates the user behavior feature in association with the corresponding user identity.  The advertisement server according to claim 19, further comprising: an access statistic module, configured to receive, by the third communication module, an access network request that is sent to the advertisement server after the user clicks on the advertisement information, according to The user source IP address in the access network request and the information of the advertisement website count the behavior of the user clicking the advertisement; and return the access network response redirected to the advertisement website to the user through the third communication module.  23. An advertising system, comprising:  a network device, configured to transmit a user access network request; The deep packet detection DPI device is configured to parse the received user's access network request, and output a corresponding parsing result to the advertisement server; The advertisement server is configured to process according to the parsing result output by the DPI device, and return an access network response including at least the advertisement information that matches the user behavior characteristic.  The advertisement system according to claim 23, wherein the advertisement server is specifically configured to refresh a user behavior feature associated with the corresponding user identifier according to the parsing result output by the DPI device; and, at least according to the maintenance The relationship information of the IP address, the user identifier, the user behavior characteristic, and the advertisement information obtains the advertisement information that matches the source IP address in the received access network request, and returns an access network response including at least the advertisement information.  The advertisement system according to claim 23 or 24, wherein the DPI device is further configured to determine whether it is necessary to intercept the access network request for advertisement insertion, and return a redirect to the advertisement to the user when needed. The access network response of the server includes the user's original visited website address; wherein the access network request received by the advertisement server is triggered by the access network response.  The advertising system according to claim 23 or 24, wherein the network device is further configured to send an authentication request from the user to the AAA server, and receive a corresponding authentication response returned by the AAA server, where the authentication response includes Assigning a user IP address and a corresponding user identifier, and transmitting relationship information between the user IP address and the user identification information to the advertisement server;  The advertisement server is further configured to receive and maintain relationship information between a user IP address and a user identifier sent by the network device.  The advertising system according to claim 23 or 24, wherein the network device is further configured to send to the DPI device when receiving an access network request from a user or an access network response returned to the user The accessing network requests or accesses a mirrored data packet of the network response; the DPI device is specifically configured to parse the network access related information from the mirrored data packet of the access network request and/or the access network response, and output the information to the advertisement Server The advertisement server is specifically configured to: according to the behavior characteristic analysis rule and the network access related information sent by the DPI device, extract and analyze the user behavior feature, and save or update the user behavior feature in association with the corresponding user identifier; According to the maintained IP address, user ID and usage The relationship information of the user behavior feature obtains the user behavior characteristic information corresponding to the source IP address in the received access network request, obtains matching advertisement information according to at least the user behavior characteristic information, and returns corresponding at least the advertisement. The access to the information is answered by the network.  The advertisement system according to claim 23, 24 or 27, wherein the advertisement server is further configured to download a webpage response page or streaming media data accessed by the user according to the visited website address in the received access network request. And inserting the matched advertisement information into the webpage answering page or the streaming media data, wherein the returned access network response is a webpage answering page or streaming media data inserted with the advertisement information;  Alternatively, the advertisement server is further configured to construct an advertisement frame, and insert the advertisement information and the visited website address in the received access network request in the advertisement frame, wherein the returned access network response is an inclusion website The access network response of the advertising framework.  29. An advertising system, comprising:  The depth text detection DPI device is configured to parse the first access network request of the user, and output the corresponding parsing result to the advertisement server;  An advertisement server, configured to process, according to the parsing result output by the DPI device, and send a second access network request including the advertisement information matching the user behavior characteristic to the website server corresponding to the visited website address in the first access network request Receiving and returning a corresponding second access network response to the user;  And a website server, configured to insert the advertisement information included in the second access network request into the corresponding second webpage response page according to the second access network request, and return the advertisement information to the advertisement server. The advertisement system according to claim 29, wherein the advertisement server is specifically configured to refresh a user behavior feature associated with the corresponding user identifier according to the parsing result output by the DPI device; and according to the maintained IP address and the user The relationship information of the identifier, the user behavior feature and the advertisement information obtains the advertisement information that matches the source IP address in the received first access network request; and the website server corresponding to the visited website address in the first access network request Sending a second access network request containing the advertisement information; receiving and returning a corresponding second access network response to the user. The advertising system according to claim 29 or 30, further comprising: a network device, configured to send an authentication request from the user to the authentication and authorization charging AAA server, and receive a corresponding authentication response returned by the AAA server, The authentication response includes an assigned user IP address and a corresponding user identifier, and sends relationship information between the user IP address and the user identification letter to the advertisement server; the advertisement server is further configured to receive and maintain the network device The relationship between the user IP address and the user ID.  The advertising system according to claim 31, wherein the network device is further configured to: when receiving an access network request from a user or an access network response returned to the user, send the Accessing a network request or accessing a mirrored packet of a network response;  The DPI device is specifically configured to parse the network access related information from the mirrored data packet of the access network request and/or the access network response, and output the information to the advertisement server;  The advertisement server is specifically configured to: according to the behavior characteristic analysis rule and the network access related information sent by the DPI device, extract and analyze the corresponding user behavior feature, and save or update the user behavior feature with the corresponding user identifier. And obtaining, according to the relationship information of the maintained IP address, the user identifier, and the user behavior characteristic, a user behavior characteristic corresponding to the source IP address in the received first access network request, and obtaining matching advertisement information according to the user behavior characteristic; Sending, by the website server corresponding to the visited website address in the first access network request, a second access network request including the advertisement information; receiving and returning a corresponding second access network response to the user.  33. An advertising system, comprising:  The depth text detection DPI device is configured to parse the first access network request of the user, and output the corresponding parsing result to the advertisement server;  An advertisement server, configured to process, according to the parsing result output by the DPI device, and send a second access network that includes a user identifier matching the user source IP address to the website server corresponding to the visited website address in the first access network request Requesting, and returning, the advertisement information requested by the website server that matches the user behavior characteristic; a website server, configured to: according to the user identifier in the second access network request, to the The server requests the advertisement information matching the user identifier, and inserts the matched advertisement information into the corresponding second webpage response page and returns to the user.  The advertisement system according to claim 33, wherein the advertisement server is specifically configured to refresh a user behavior feature associated with the corresponding user identifier according to the parsing result output by the DPI device; and obtaining and receiving a user identifier corresponding to the source IP address in the first access network request, and sending, to the website server corresponding to the visited website address in the first access network request, a second access network request including the user identifier, and the maintained IP address The relationship information of the address, the user identifier, the user behavior characteristic and the advertisement information, and returns the advertisement information requested by the website server.  The advertising system according to claim 33 or claim 34, further comprising: a network device, configured to send an authentication request from the user to the AAA server, and receive a corresponding authentication response returned by the AAA server, the authentication response Include the assigned user IP address and corresponding user identifier, and send relationship information of the user IP address and the user identifier to the advertisement server;  The advertisement server is further configured to receive and maintain relationship information between the user IP address and the user identifier sent by the network device.  36. The advertising system of claim 35, wherein the network device is further configured to transmit the to the DPI device when receiving an access network request from a user or an access network response returned to the user Accessing a network request or accessing a mirrored packet of a network response;  The DPI device is specifically configured to parse the network access related information from the mirrored data packet of the access network request and/or the access network response, and output the information to the advertisement server;  The advertisement server is specifically configured to: according to the behavior characteristic analysis rule and the network access related information output by the DPI device, extract and analyze the user behavior feature, and save or update the user behavior feature with the corresponding user identifier, and After receiving the first access network request, sending, to the website server corresponding to the visited website address in the first access network request, a second access network request that includes a user identifier corresponding to the source IP address in the first access network request, And returning the advertisement information requested by the website server according to the maintained IP address, the user identifier, the relationship between the user behavior feature and the advertisement information.