CN103064863A - Method and equipment of providing recommend information - Google Patents

Abstract

The object of the present invention is to provide a method and device for providing recommendation information. Wherein, when the network device satisfies a predetermined recommendation trigger condition for recommending information to the user equipment, it acquires scene-related information corresponding to the predetermined recommendation trigger condition; according to the scene-related information, it performs a matching query in the recommendation information database to Obtain recommendation information corresponding to the scene-related information; provide the recommendation information to the user equipment. Compared with the prior art, when the network device in the present invention satisfies the predetermined recommendation trigger condition for providing recommendation information to the user equipment, it obtains the recommendation information provided to the user equipment according to the scene-related information corresponding to the predetermined recommendation trigger condition, so that thus The obtained recommended information is related to the user's current scene, instead of arbitrarily pushing recommended information to the user, which improves the user's experience.

Description

A method and device for providing recommendation information

technical field

The invention relates to the technical field of the Internet, in particular to a technology for providing recommendation information.

Background technique

In the prior art, when the network device pushes the recommendation information to the user, it is often only pushed according to the current hot spot, so that the recommendation information push behavior of the network device not only cannot achieve the effect of providing better service to the user, but may cause the user's frustration. disgusted.

Therefore, how to provide recommendation information to the user so that the user can obtain a better experience after obtaining the recommendation information has become one of the problems that need to be solved urgently.

Contents of the invention

The object of the present invention is to provide a method and device for providing recommendation information.

According to one aspect of the present invention, a method for providing recommendation information implemented on a network device side is provided, wherein the method includes the following steps:

a. When a predetermined recommendation trigger condition for recommending information to the user equipment is satisfied, acquiring scene-related information corresponding to the predetermined recommendation trigger condition;

b. Perform a matching query in the recommendation information base according to the scene-related information, so as to obtain the recommendation information corresponding to the scene-related information;

c providing the recommendation information to the user equipment.

According to another aspect of the present invention, a method for providing recommendation information implemented on a user equipment side is also provided, wherein the method includes the following steps:

A detects whether the user equipment meets the recommendation request triggering condition for sending an information recommendation request to the network device;

B. When the recommendation request trigger condition is met, send an information recommendation request to the network device, wherein the information recommendation request includes scene-related information corresponding to the recommendation request trigger condition;

C receiving the recommendation information sent by the network device based on the information recommendation request;

D provides the recommendation information to the user equipment.

According to one aspect of the present invention, a network device for providing recommendation information is provided, wherein the network device includes:

A recommendation trigger determining device, configured to acquire scene-related information corresponding to the predetermined recommendation trigger condition when a predetermined recommendation trigger condition for information recommendation to the user equipment is satisfied;

A recommendation information acquisition device, configured to perform a matching query in a recommendation information database according to the scene-related information, so as to obtain recommendation information corresponding to the scene-related information;

Recommended information providing means, configured to provide the recommended information to the user equipment.

According to another aspect of the present invention, there is also provided a user equipment for providing recommendation information, wherein the user equipment includes:

The recommendation trigger detection device is used to detect whether the user equipment meets the recommendation request trigger condition for sending an information recommendation request to the network device;

A recommendation request sending device, configured to send an information recommendation request to the network device when the recommendation request trigger condition is satisfied, wherein the information recommendation request includes scene-related information corresponding to the recommendation request trigger condition;

a recommendation information receiving device, configured to receive recommendation information sent by the network device based on the information recommendation request;

A recommendation information display device, configured to provide the recommendation information to the user equipment.

According to another aspect of the present invention, there is also provided a system for providing recommended information, the system includes the aforementioned network device for providing recommended information according to one aspect of the present invention and the aforementioned network device for providing recommended information according to another aspect of the present invention user equipment.

According to still another aspect of the present invention, a browser is also provided, and the browser includes the aforementioned apparatus for providing recommendation information according to another aspect of the present invention.

According to yet another aspect of the present invention, a browser plug-in is also provided, and the browser plug-in includes the aforementioned apparatus for providing recommendation information according to another aspect of the present invention.

Compared with the prior art, when the network device in the present invention satisfies the predetermined recommendation trigger condition for providing recommendation information to the user equipment, it acquires the recommendation information provided to the user equipment according to the scene-related information corresponding to the predetermined recommendation trigger condition, so that thus The obtained recommended information is related to the user's current scene, instead of arbitrarily pushing recommended information to the user, which improves the user experience. Further, when the predetermined recommendation trigger condition of the network device includes receiving an information recommendation request from the user equipment, the network device gives the right to initiate the operation of providing information recommendation to the user equipment, so that the network device can respond to the request of the user equipment for It provides recommended information. Here, the application scenarios for network equipment to provide recommended information are limited, which can better ensure that users can browse the Internet with less interference and reduce the acquisition of unnecessary information, so that users can get better use experience.

Description of drawings

Other characteristics, objects and advantages of the present invention will become more apparent by reading the detailed description of non-limiting embodiments made with reference to the following drawings:

Fig. 1 shows a schematic diagram of a network device providing recommendation information according to one aspect of the present invention;

Fig. 2 shows a schematic diagram of a network device providing recommendation information according to a preferred embodiment of the present invention;

Fig. 3 shows a schematic diagram of a network device and a user device providing recommendation information according to a preferred embodiment of the present invention;

Fig. 4 shows a flowchart of a method for providing recommendation information according to another aspect of the present invention;

Fig. 5 shows a flowchart of a method for providing recommendation information according to a preferred embodiment of the present invention;

FIG. 6 shows a flow chart of a method for providing recommendation information through cooperation between a network device and a user device according to a preferred embodiment of the present invention;

Fig. 7 shows a schematic diagram of a page displaying recommendation information on a user equipment according to a preferred embodiment of the present invention.

The same or similar reference numerals in the drawings represent the same or similar components.

Detailed ways

The present invention will be described in further detail below in conjunction with the accompanying drawings.

Fig. 1 is a schematic diagram of a device according to one aspect of the present invention, showing a network device for providing recommendation information. Wherein, the network device 1 includes a recommendation trigger determination unit 111 , a recommendation information acquisition unit 112 and a recommendation information provision unit 113 . Specifically, when the recommendation trigger determination unit 111 meets the predetermined recommendation trigger condition for recommending information to the user equipment, acquire the scene-related information corresponding to the predetermined recommendation trigger condition; the recommendation information acquisition unit 112, according to the scene-related information, in A matching query is performed in the recommendation information database to obtain recommendation information corresponding to the scene-related information; the recommendation information providing module 113 provides the recommendation information to the user equipment. Here, the network device 1 includes, but is not limited to, a network host, a single network server, multiple network server sets, or a computer set based on cloud computing, where cloud computing is a type of distributed computing, consisting of a group of loosely coupled computer sets A super virtual computer, such as various application servers and intermediate servers connected to application servers. Those skilled in the art should understand that the above-mentioned network devices are only examples, and other existing or future network devices that are applicable to the present invention should also be included in the protection scope of the present invention and included here by reference.

The recommendation trigger determining module 111 acquires scene-related information corresponding to the predetermined recommendation trigger condition when a predetermined recommendation trigger condition for recommending information to the user equipment is met. Here, the predetermined recommended triggering condition may be preset by the network device 1 , or may be set by the user equipment sending setting information to the network device 1 . Ways to determine whether the predetermined recommendation trigger condition is satisfied include but not limited to the following ways:

1) Active detection by the recommendation trigger determination means 111: a) For example, the network device 1 includes various application servers, and the network device 1 receives various application service requests sent from the user equipment, such as page access requests, information search requests, etc. , when receiving the application service requests that belong to the predetermined recommendation trigger condition, the recommendation trigger determination unit 111 acquires scene-related information corresponding to the application service requests, such as page theme information, page type information, search keywords, Search keyword classification information, etc.; b) For example, the network device 1 includes an intermediate server connected to the application server, and the network device 1 receives the content information to be provided to the user equipment sent by the application server, and when receiving the When the content information belongs to the predetermined recommendation trigger condition, the recommendation trigger determining means 111 acquires scene-related information corresponding to the content information, such as subject information and category information of the content information.

2) Passively determined by the recommendation trigger determination means 111: for example, the user equipment detects whether the recommendation request trigger condition for sending an information recommendation request to the network device 1 is satisfied, and when the recommendation request trigger condition is met, the user equipment sends the information to the network device 1. Information recommendation request: when the network device 1 receives an information recommendation request from the user equipment, the recommendation trigger determining means 111 determines that a predetermined recommendation trigger condition for information recommendation to the user equipment is met, and obtains the scenario corresponding to the information recommendation request Relevant information; here, the methods for obtaining the scene-related information include but are not limited to the following methods: a) The scene-related information is included in the information recommendation request, and is sent by the user equipment to the network device 1; for example, the trigger condition of the recommendation request includes The user equipment initiates a page access request, and when the user equipment satisfies the triggering condition of the recommendation request, writes the page access request or the subject information of the page corresponding to the page access request into the relevant fields of the information recommendation request, and writes the information recommendation request sent to the network device 1, the recommendation trigger determination device 111 of the network device 1 parses the information recommendation request to obtain corresponding scene-related information, such as when the information recommendation request includes a page access request, obtain and parse the corresponding page according to the page access request, To obtain the topic information of the page, or when the information recommendation request includes the topic information of the page corresponding to the page access request, directly parse the information recommendation request to obtain the topic information of the corresponding page; 2) the scene-related information can also be provided by the network device 1 It is determined according to the recommendation request trigger condition corresponding to the information recommendation request; for example, the recommendation request trigger condition includes the user equipment displaying a search box, and the user equipment sends an information recommendation request to network device 1 when the recommendation request trigger condition is met, and network device 1 The recommendation trigger determining means 111 parses the information recommendation request to obtain corresponding scene-related information, such as search-related information, such as current popular search words.

Those skilled in the art should be able to understand that the above-mentioned methods of determining whether a predetermined recommendation trigger condition is satisfied and the method of obtaining scene-related information are only examples. Other existing or future methods of determining whether a predetermined recommendation trigger condition is satisfied or obtaining scene-related information If the way of information is applicable to the present invention, it should also be included in the protection scope of the present invention, and is included here by reference.

Preferably, the predetermined recommended triggering conditions include, but are not limited to, at least any of the following:

1) receiving a page access request from the user equipment;

2) receiving an information search request from the user equipment;

3) receiving an information recommendation request from the user equipment;

4) Receiving content information to be provided to the user equipment.

Specifically, 1) the predetermined recommendation trigger condition includes receiving a page access request from the user equipment; Relevant information of the page corresponding to the page access request, such as subject information of the page, type information of the page, and the like. 2) The predetermined recommendation trigger condition includes receiving an information search request from the user equipment; when the network device 1 receives the information search request from the user equipment, the recommendation trigger determining means 111 determines that the predetermined recommendation trigger condition is satisfied, and obtains the information search request The corresponding search-related information includes search keywords, classification information of search keywords, classification information of search results, and the like. 3) The predetermined recommendation trigger condition includes receiving an information recommendation request from the user equipment; when the network device 1 receives the information recommendation request from the user equipment or the information recommendation request of the user equipment forwarded by the application server, the recommendation trigger determining means 111 determines that Satisfy the predetermined recommendation triggering conditions, and obtain scene-related information corresponding to the information recommendation request, such as page-related information, search-related information, and the like. 4) The predetermined recommendation trigger condition includes receiving content information to be provided to the user equipment; if the network equipment 1 includes an intermediate server connected to the application server, when the network equipment 1 receives the content information to be provided to the user equipment, the recommendation triggers determination The device 111 determines that a predetermined recommendation trigger condition is met, and acquires relevant information of the content information, such as subject information of the content information, category information of the content information, and the like.

Those skilled in the art should be able to understand that the above predetermined recommended trigger conditions and their corresponding scene-related information are only examples, and other existing or future predetermined recommended trigger conditions or their corresponding scene-related information may be applicable to the present invention, It should also be included in the protection scope of the present invention, and is included here by reference.

The recommendation information acquiring means 112 performs a matching query in the recommendation information database according to the scene-related information acquired by the recommendation trigger determining means 111, so as to obtain the recommendation information corresponding to the scene-related information. Here, the recommended information base may be the resource information base of the network device 1 itself, and may also be established or updated according to the statistical analysis results of the historical browsing records and/or historical search records of multiple users, and provided by the network device 1 or other third-party devices for storage. For example, the scene-related information acquired by the recommendation trigger determination unit 111 is the classification information of the page, such as video; the recommendation information acquisition unit 112 performs a matching query in the recommendation information database according to the classification information, and obtains corresponding recommendation information, such as the current search times top video. Those skilled in the art should be able to understand that the above-mentioned recommended information database and the method of obtaining recommended information are only examples, and other existing or future recommended information databases and methods of obtaining recommended information, if applicable to the present invention, should also be included in the within the scope of this invention and is incorporated herein by reference.

The recommended information providing means 113 provides the recommended information acquired by the recommended information acquiring means 112 to the user equipment. Here, the ways in which the recommended information providing means 113 provides the recommended information include but are not limited to the following ways:

1) Pushing the recommendation information to the user equipment one by one or one at a time;

2) Using page technology, such as JSP, ASP, PHP technology, writing the recommendation information into one or more web pages, and pushing these pages to the user device;

3) Utilize page technology, such as JSP, ASP, PHP technology, write described recommendation information into one or more webpages, and push the URL of this (etc.) webpage to user equipment; To know the specific content of the recommendation information, the user device can directly access the webpage corresponding to the URL(s).

Those skilled in the art should be able to understand that the above page technologies and ways of providing recommended information are only examples, and other existing or future possible page technologies or ways of providing recommended information, if applicable to the present invention, should also be included in the present invention scope of protection and is incorporated herein by reference.

In a preferred embodiment of the network device 1 shown in FIG. 1 , the network device 1 further includes a page content acquisition device (not shown). Wherein, the predetermined recommendation trigger condition includes receiving a page access request from the user equipment; the page content obtaining means obtains the page content corresponding to the page access request according to the page access request; the recommendation information providing means 113 also The page content is provided to the user device.

For example, the network device 1 includes a website server, and the predetermined recommendation trigger condition includes receiving a page access request from the user equipment; the user equipment sends a page access request to the network device 1; at this time, the predetermined recommendation trigger condition for information recommendation to the user equipment is obtained Satisfied, the recommendation trigger determining means 111 of the network device 1 acquires the subject information of the page corresponding to the page access request; the recommending information acquiring means 112 performs a matching query in the recommending information database according to the subject information to obtain corresponding recommending information; The page content obtaining means obtains the corresponding page content according to the page access request; the recommended information providing means 113 can send the page content and the (such) recommended information to the user equipment through communication protocols, such as http, https, etc., or A new page may be generated according to the page content and the (etc.) recommendation information, and the new page is sent to the user equipment through the aforementioned communication protocol.

Here, there is no strict sequence relationship between the operations performed by the page content acquisition means and the corresponding operations performed by the recommendation trigger determination means 111 and the recommendation information acquisition means 112. The obtaining means 112 obtains the page content corresponding to the page access request at the same time, before or after performing its corresponding operation.

When the network device 1 provides the user equipment with the content of the page it requests to visit, it also provides the user equipment with recommendation information corresponding to the page content, so that the user can obtain multiple corresponding contents through one page access operation, and the user can also Other follow-up operations can be performed according to the recommended information (such as), such as browsing the content corresponding to the recommended information, performing related searches according to the recommended information, etc., which enriches the user's access content and improves the user's browsing experience.

In another preferred embodiment of the network device 1 shown in FIG. 1 , the network device 1 further includes search result acquisition means (not shown). Wherein, the predetermined recommendation trigger condition includes receiving an information search request from the user equipment; the search result obtaining means performs a matching query in the index information base according to the information search request, so as to obtain information corresponding to the information search request. the search results; the recommendation information providing means 113 also provides the search results to the user equipment.

For example, the network device 1 includes a search engine server, and the predetermined recommendation trigger condition includes receiving an information search request from the user equipment; the user equipment sends an information search request to the network device 1; at this time, the predetermined recommendation trigger condition for information recommendation to the user equipment If it is satisfied, the recommendation trigger determination unit 111 of the network device 1 acquires the search related information corresponding to the information search request; the recommendation information acquisition unit 112 performs a matching query in the recommendation information database according to the (etc.) search related information to obtain the corresponding recommended information, such as popular search terms; the search result obtaining device performs a matching query in the index information base according to the information search request to obtain the corresponding search results; the recommended information providing device 113 can combine the (etc.) search results with the The (etc.) recommended information is sent to the user equipment through communication protocols, such as http, https, etc., and a new page can also be generated according to the (etc.) search results and the (etc.) recommended information, and the new page can be passed through the aforementioned communication protocol sent to the user's device.

Here, there is no strict sequence relationship between the operations performed by the search result acquisition unit and the corresponding operations performed by the recommendation trigger determination unit 111 and the recommendation information acquisition unit 112. The obtaining means 112 obtains the search result corresponding to the information search request at the same time, before or after performing its corresponding operation.

When the user equipment provides the search results corresponding to its information search request, the network device 1 also provides the user equipment with recommended information, such as popular search words, so that the user can not only obtain the corresponding search results, but also You can understand the current network dynamics and follow up other users' current popular searches in real time.

In yet another preferred embodiment of the network device 1 shown in FIG. 1 , the predetermined recommendation trigger condition includes receiving content information to be provided to the user equipment; the recommendation information providing unit 113 also provides the content information to the user equipment.

For example, the network device 1 includes an intermediate server connected to the application server, and the predetermined recommendation trigger condition includes receiving content information to be provided to the user device; the application server sends the content information to the network device 1 to be provided to the user device; at this time, to the user The predetermined recommendation trigger condition for information recommendation by the device is met, and the recommendation trigger determination unit 111 of the network device 1 acquires relevant information of the content information; the recommendation information acquisition unit 112 performs a matching query in the recommendation information database according to the relevant information (etc.) , to obtain the corresponding recommendation information; the recommendation information providing means 113 may send the content information and the (such) recommendation information to the user equipment respectively through a communication protocol, such as http, https, etc., or may transmit the content information and the ( etc.) recommendation information to generate a new page, and send the new page to the user equipment through the aforementioned communication protocol.

Here, the network device 1 obtains the corresponding recommendation information according to the content information to be provided by the application server to the user equipment, and provides the content information and the recommendation information (etc.) to the user equipment, so that the user can request the application server to provide In the operation of the corresponding service, multiple contents are obtained, and the user can also perform other follow-up operations based on the (etc.) recommended information, such as browsing the content corresponding to the recommended information, conducting related searches based on the recommended information, etc., which enriches the user's access content , which improves the user's application service experience; on the other hand, it also reduces the burden on the application server, so that the application server can provide users with better services without increasing the amount of information calculation.

In a preferred embodiment of the network device 1 shown in FIG. 2 , the network device 1 includes a recommendation trigger determination unit 211 , a recommendation information acquisition unit 212 , a recommendation information provision unit 213 and a user information acquisition unit 214 . Specifically, when the recommendation trigger determining unit 211 satisfies the predetermined recommendation trigger condition for recommending information to the user equipment, it acquires scene-related information corresponding to the predetermined recommendation trigger condition; the user information acquisition unit 214 acquires the user corresponding to the user equipment the user-related information; the recommended information obtaining means 212 performs a matching query in the recommended information database according to the scene-related information and the user-related information, so as to obtain the scene-related information and the user-related information corresponding Recommended information: the recommended information providing module 213 provides the recommended information to the user equipment.

Among them, the operations performed by the recommendation trigger determination unit 211, the recommendation information acquisition unit 212, and the recommendation information provision unit 213 in FIG. The operation content is the same or basically the same, for the sake of brevity, it is included here by reference, and will not be repeated here.

The user information acquiring module 214 acquires user-related information of the user corresponding to the user equipment. Here, the user information obtaining module 214 obtains the identification information of the user corresponding to the corresponding user equipment according to a predetermined recommendation trigger condition, and obtains user-related information of the user according to the identification information. For example, the user information obtaining means 214 analyzes the page access request sent by the user equipment, obtains the IP address of the corresponding user equipment or the ID of the user, and queries the user information database according to the IP address of the user equipment or the ID of the user to obtain the User-related information of the user, such as the user's individual attribute tags, group attribute tags, etc. Here, the user information database is stored in the network device 1 or other third-party devices, which can be established and updated according to personal information such as registration information submitted by users to these devices, or related data of users by these devices, such as Establish and update the analysis data obtained by analyzing historical browsing records, etc. Those skilled in the art should be able to understand that the above-mentioned user information database and the method of obtaining user-related information are only examples. If other existing or future user information databases or methods of obtaining user-related information are applicable to the present invention, they should also be included within the scope of the present invention and incorporated herein by reference.

Preferably, the user-related information includes, but is not limited to, at least any of the following:

1) The historical browsing records of the user;

2) The individual attribute label of the user;

3) The group attribute label of the user.

Specifically, 1) The user information obtaining means 214 queries the user's browsing log according to the user's identification information to obtain the user's historical browsing records, such as the user's frequently visited network addresses and their times, and stay time. 2) The user information obtaining means 214 queries the aforementioned user information database according to the identification information of the user, and obtains the individual attribute label of the user; or analyzes the historical browsing records of the user, and determines the user's identity according to the classification information of the web pages browsed by the user. Individual attribute tags. 3) The user information obtaining means 214 queries the aforementioned user information database according to the user's identification information to obtain the user's group attribute label; or according to the user's identification information, queries the aforementioned user information database to obtain the user's individual attribute label and individual attribute label. Other users whose attribute tags are the same or partly the same as the user, and use the same individual attribute tags as the user's group attribute tags; or conduct cluster analysis on the historical browsing records of the user and other users to obtain the The group corresponding to the user, and determine the group attribute label of the group according to the classification information of the web pages browsed by the group members, and the group attribute label of the group is also the group attribute label of the user.

Those skilled in the art should be able to understand that the above user-related information and its acquisition methods are only examples, and other existing or future user-related information or their acquisition methods, if applicable to the present invention, should also be included in the protection scope of the present invention and is incorporated herein by reference.

Subsequently, the recommendation information acquiring unit 212 performs a matching query in the recommendation information database according to the scenario-related information corresponding to the predetermined recommendation trigger condition and in combination with the user-related information, so as to obtain corresponding recommendation information. Here, the methods for obtaining the recommendation information by the recommendation information obtaining unit 212 include but are not limited to the following methods:

1) According to the scene-related information and the user-related information, a matching query is performed in a recommendation information database to obtain corresponding recommendation information. For example, the recommendation trigger determining means 211 obtains corresponding scene-related information including page type information according to the user's page access request; the user information acquiring means 214 acquires the user's historical browsing record according to the user identification information in the page access request; The recommended information obtaining means 212 searches the recommended information database according to the type of information and the historical browsing records, and obtains corresponding recommended information, such as the network address corresponding to the type of information frequently browsed by the user, for use in the (etc.) The recommended information is provided to the user as a quick access entry.

2) According to the scene-related information, query the recommendation information base to obtain the corresponding recommendation information; then according to the user-related information, perform a matching query among the recommendation information to obtain the recommendation information finally provided to the user. For example, the recommendation trigger determining means 211 obtains corresponding scene-related information including classification information of search keywords according to the user's information search request; the user information obtaining means 214 queries the user information database according to the user identification information in the information search request, thereby Obtain the user's group attribute label; the recommendation information obtaining means 212 first searches the recommendation information database according to the classification information, obtains the corresponding recommendation information, and then according to the (etc.) group attribute label, performs Match the query to obtain the recommended information that is finally provided to the user.

Those skilled in the art should be able to understand that the above-mentioned method of obtaining recommended information is only an example, and other existing or possible future methods of obtaining recommended information, if applicable to the present invention, should also be included within the scope of protection of the present invention, and are based on Citations are included here.

Here, the network device 1 obtains corresponding recommendation information according to the scene-related information corresponding to the preset recommendation trigger condition and the user-related information of the user corresponding to the recommendation information to be provided, so that the (etc.) recommendation information is not only related to the scene Corresponding to the relevant information, it is also consistent with the user's user-related information, so as to provide personalized recommendation information for the user.

Preferably, in the preferred embodiment of the network device 1 shown in FIG. 2 , the network device 1 further includes a recommendation information base updating means 215 . The recommendation information base updating means 215 establishes or updates the recommendation information base according to statistical analysis results of historical browsing records and/or historical search records of multiple users. Here, the recommendation information base updating means 215 may perform statistical analysis on historical browsing records and/or historical search records of multiple users according to various statistical analysis methods to obtain popular browsing information and/or popular search information of multiple users , and based on such popular browsing information and/or popular search information, establish or update the recommended information base; or obtain statistical analysis results of multiple users' historical browsing records and/or historical search records from other statistical devices, and establish Or update the recommended information base; the recommended information base can be stored by the network device 1 or other third-party devices connected to the network device 1 .

Those skilled in the art should be able to understand that the above-mentioned recommended information database and its establishment and updating methods are only examples. If other existing or future recommended information databases or their establishment or updating methods are applicable to the present invention, they should also include within the scope of this invention and are incorporated herein by reference.

In a preferred embodiment of network equipment 1 and user equipment 2 as shown in FIG. , a recommendation request sending unit 322 , a recommendation information receiving unit 323 and a recommendation information display unit 324 . Specifically, the recommendation trigger detection means 321 of the user equipment 2 detects whether the user equipment 2 satisfies the recommendation request trigger condition for sending an information recommendation request to the network equipment 1; sending an information recommendation request, wherein the information recommendation request includes scene-related information corresponding to the trigger condition of the recommendation request; , to obtain scene-related information corresponding to the predetermined recommendation trigger condition, wherein the predetermined recommendation trigger condition includes receiving an information recommendation request from the user equipment 2; the recommendation information obtaining unit 312, according to the scene-related information, in the recommended information Perform a matching query in the database to obtain recommended information corresponding to the scene-related information; the recommended information providing means 313 provides the recommended information to the user equipment 2; correspondingly, the recommended information receiving means 323 of the user equipment 2 receives the network The recommendation information sent by the device 1 based on the information recommendation request; the recommendation information display unit 324 provides the recommendation information to the user device 2 . Here, the user equipment 2 includes but is not limited to any electronic product applicable to the present invention that can interact with the user and communicate with the network equipment 1, such as mobile phones, PDAs, Pocket Computers (PPC), game consoles (PSP), personal computer, etc. Those skilled in the art should understand that the above user equipment is only an example, and other existing or future user equipment, if applicable to the present invention, should also be included in the protection scope of the present invention and included here by reference.

Among them, the operations performed by the recommendation trigger determination unit 311, the recommendation information acquisition unit 312 and the recommendation information provision unit 313 of the network device 1 in FIG. The contents of the operations performed by 113 are the same or basically the same, and for the sake of brevity, they are included here by reference and will not be repeated here.

The recommendation trigger detecting means 321 detects whether the user equipment 2 satisfies a recommendation request trigger condition for sending an information recommendation request to the network equipment 1 . Here, the recommendation request triggering condition may be set by the user or the user equipment 2 , or the network device 1 may send corresponding setting information to the user equipment 2 to set the recommendation request triggering condition of the user equipment 2 . The recommendation trigger detection means 321 monitors the browser events of the user equipment 2 by calling the application program interface (API) of the user equipment 2, such as whether the search box is activated, whether a page access request is sent to the network equipment 1, etc., to detect Whether the user equipment 2 satisfies a recommendation request trigger condition for sending an information recommendation request to the network device 1 . Those skilled in the art should be able to understand that the above-mentioned method of detecting the triggering condition of the recommendation request is only an example, and other existing or future methods of detecting the triggering condition of the recommendation request, if applicable to the present invention, should also be included in the protection scope of the present invention and is incorporated herein by reference.

Preferably, the triggering conditions for the recommendation request include, but are not limited to, at least any of the following:

1) The user equipment 2 displays a search box;

2) The search box of the user equipment 2 is activated;

3) User device 2 initiates a page access request;

4) The user equipment 2 initiates an information search request.

Here, the recommendation trigger detecting means 321 monitors browser events of the user equipment 2 and compares these browser events with preset recommendation request trigger conditions to detect whether the recommendation request trigger conditions are satisfied. Specifically, 1) For example, the recommendation trigger detection means 321 determines whether the user equipment 2 displays a search box by detecting the browser and the browser's current window; 2) For example, the recommendation trigger detection means 321 detects the browser and the browser's current Window, and mouse event, determine whether the search box of user equipment 2 is activated; 3) For example, recommendation trigger detection means 321 determines whether user equipment 2 sends a page access request by detecting the http packet sent by browser; 4) recommendation trigger The detecting means 321 determines whether the user equipment 2 sends an information search request by detecting the site address in the http data packet sent by the browser. Those skilled in the art should be able to understand that the above-mentioned recommendation request trigger conditions and their detection methods are only examples, and other existing or future recommendation request trigger conditions or their detection methods, if applicable to the present invention, should also be included in the present invention scope of protection and is incorporated herein by reference.

The recommendation request sending module 322 sends an information recommendation request to the network device 1 when the recommendation request triggering condition is satisfied, wherein the information recommendation request includes scene-related information corresponding to the recommendation request triggering condition. Here, the scene-related information may be the application request corresponding to the triggering condition of the recommendation request, such as a page access request or an information search request; it may be the relevant information of the application corresponding to the application request, such as the theme information of the page , search keywords, etc.; it may also be an application scenario corresponding to the trigger condition of the recommendation request, such as a search box. When the recommendation trigger detection means 321 detects that the recommendation request trigger condition is met, the recommendation request sending means 322 sends a message to the recommendation request according to the application program interface (API) provided by the network device 1 or the agreed communication method, such as http, https communication protocol, etc. The network device 1 sends an information recommendation request, and writes scene-related information corresponding to a trigger condition of the recommendation request into a relevant field of the information recommendation request. Those skilled in the art should be able to understand that the sending methods of the above-mentioned scene-related information and information recommendation requests are only examples. included within the scope of the present invention and incorporated herein by reference.

The predetermined recommendation trigger condition of the network device 1 includes receiving an information recommendation request from the user equipment 2; the network device 1 receives the information recommendation request sent by the user equipment 2, and the recommendation trigger determination unit 311 determines that the predetermined recommendation for information recommendation to the user equipment 2 is satisfied. triggering conditions, and obtain corresponding scene-related information by the information recommendation request; the recommended information obtaining means 312 performs a matching query in the recommended information database according to the described scene-related information to obtain corresponding recommended information; the recommended information providing means 313 will The recommendation information is provided to the user equipment 2 .

The recommendation information receiving module 323 of the user equipment 2 receives the recommendation information sent by the network device 1 based on the information recommendation request. Here, the recommendation information receiving unit 323 receives the recommendation information sent based on the information recommendation request from the network device 1 according to the application programming interface (API) provided by the network device 1 or the agreed communication method, such as http, https communication protocols, etc. Those skilled in the art should be able to understand that the above-mentioned way of receiving recommendation information is only an example, and other existing or future ways of receiving recommendation information, if applicable to the present invention, should also be included within the scope of protection of the present invention, and are based on Citations are included here.

The recommendation information display unit 324 provides the recommendation information to the user equipment 2 . Here, the recommended information display unit 324 displays the recommended information received by the recommended information receiving unit 323 on the display unit of the user equipment 2, such as placing the recommended information in the search box of the user equipment 2 for display, and displaying the recommended The information is displayed on the desktop or the like of the user equipment 2 in the form of a pop-up window. Preferably, the recommendation information display unit 324 can determine the corresponding method of providing recommendation information according to the triggering condition of the recommendation request. If the triggering condition of the recommendation request includes that the user equipment 2 displays a search box, the recommendation information will be directly displayed in the search box of the user equipment 2. . Those skilled in the art should be able to understand that the above-mentioned ways of displaying recommended information are only examples, and other existing or future ways of displaying recommended information, if applicable to the present invention, should also be included within the scope of protection of the present invention, and are based on Citations are included here.

Preferably, the recommended information display unit 324 provides the recommended information in a manner including, but not limited to, at least any of the following:

1) displaying the recommendation information in the search box of the user equipment 2;

2) displaying the recommendation information on the user equipment 2 in the form of a page;

3) Displaying the recommendation information on the user equipment 2 in the form of a floating window.

Specifically, 1) the current window of the user equipment 2 includes a search box, and the recommended information display means 324 displays the recommended information in the search box. Here, the search box includes the search box in the browser tool bar of the user equipment 2 and 2) The recommendation information can be displayed on the user device 2 as an independent page, or can be displayed on the user device 2 on the same page as the content information corresponding to the triggering condition of the recommendation request; 3) The recommendation information can be displayed in a floating window one by one or at a time The form is displayed on the user device 2 . It should be noted that those skilled in the art should be able to understand that the above-mentioned methods of providing recommendation information can not only be used to display recommendation information alone, but also can be used in conjunction with each other to display recommendation information; for example, the corresponding recommendation with the highest number of searches The information is displayed in the search box of the user equipment 2, and other recommended information with relatively low search frequency is displayed in the page including the search box, such as displayed in an area adjacent to the search box on the page. Those skilled in the art should be able to understand that the above-mentioned method of providing recommended information is only an example, and other existing or future methods of providing recommended information, if applicable to the present invention, should also be included within the scope of protection of the present invention, and in accordance with Citations are included here.

Here, the network device 1 and the user device 2 cooperate to provide the user with recommendation information, wherein the user device 2 initiates the entire operation process of providing recommendation information when the trigger condition of the recommendation request is satisfied, and the network device 1 according to the information of the user device 2 The recommendation request provides recommendation information to the user, and transfers the initiation right of the entire operation process to the user device 2, taking into account the user experience, so that the network device 1 cannot push the recommendation information to the user device 2 arbitrarily.

Preferably, in the preferred embodiment of the network device 1 and the user equipment 2 shown in FIG. 3 , the network device 1 further includes associated information providing means 316 , and the user equipment 2 further includes associated information obtaining means 325 . The associated information acquiring unit 325 of the user equipment 2 acquires the user's focus operation on the recommendation information, and sends the associated information corresponding to the first recommendation information to the network device 1 according to the first recommendation information corresponding to the focus operation Acquisition request; correspondingly, the associated information providing means 316 of the network device 1 receives an associated information acquisition request from the user equipment 2, wherein the associated information acquisition request includes first recommended information related to the recommended information, according to the An associated information acquisition request, acquiring associated information corresponding to the first recommendation information; providing the associated information to the user equipment 2; correspondingly, the associated information obtaining means 325 of the user equipment 2 receives the associated The associated information sent by the information acquisition request.

Wherein, the focus operation includes, but is not limited to, any related operation of the user on the recommended information applicable to the present invention, such as a hovering operation, a selection operation, an editing operation, and the like. The recommendation information corresponding to the focus operation is the first recommendation information, and the associated information of the first recommendation information includes but not limited to any information applicable to the present invention that is related to the first recommendation information corresponding to the focus operation. Information, such as subordinate search suggestion words of the first recommended information, subordinate link entries of the first recommended information, similar information of the first recommended information, secondary information of the first recommended information, etc. For example, if the first recommended information is "Eastern train rear-end collision", the corresponding subordinate search suggestion words include news, video, and pictures; the first recommended information is "Sina", and the corresponding subordinate link entries include "Sina Homepage" and "Sina Weibo" link; the first recommended information is "BMW 3 Series", and the corresponding similar information includes "Mercedes-Benz C-Class"; the first recommended information is "Kung Fu Panda", and the corresponding secondary information includes a thumbnail of Kung Fu Panda. Those skilled in the art should be able to understand that the above-mentioned focus operations and associated information of the first recommendation information are only examples, and other existing or future focus operations or associated information of the first recommendation information, if applicable to the present invention, should also be included within the scope of the present invention and incorporated herein by reference.

For example, referring to FIG. 7 , the user equipment 2 displays a plurality of recommended information provided by the network equipment 1, and the user manipulates the mouse to perform a hovering operation on the recommended information, and the related information acquisition unit 325 of the user equipment 2 obtains the hovering information of the user. operation, and according to the first recommendation information corresponding to the hovering operation, such as "recommendation information 7", send a corresponding related information acquisition request to network device 1; correspondingly, the related information providing means 316 of network device 1 receives the user equipment 2, and according to the associated information acquisition request, obtain associated information corresponding to the first recommended information "recommended information 7", such as "associated information 1" and "associated information 2", and The associated information is provided to the user equipment 2; correspondingly, the associated information acquiring module 325 of the user equipment 2 receives the associated information.

Here, after the user device 2 displays the recommendation information provided by the network device 1, the user device 2 can also obtain the associated information of the corresponding first recommendation information from the network device 1 according to the user's focus operation, so that the user can browse the recommendation information. , the associated information of the first recommendation information corresponding to the focus operation can still be further obtained through the focus operation, which simplifies the process for the user to perform subsequent operations on the recommendation information, and at the same time provides the user with more information related to the focus operation, improving the User experience.

Those skilled in the art should understand that the network device 1 shown in FIG. 2 can also cooperate with the user equipment 2 shown in FIG. 3 to provide recommendation information. In an example of the present invention, with reference to FIG. 2 and FIG. 3 , the network device 1 includes a recommendation trigger determination unit 211, a recommendation information acquisition unit 212, a recommendation information provision unit 213, and a user information acquisition unit 214; the user equipment 2 includes a recommendation trigger A detection unit 321 , a recommendation request sending unit 322 , a recommendation information receiving unit 323 and a recommendation information display unit 324 . Specifically, the recommendation trigger detection means 321 of the user equipment 2 detects whether the user equipment 2 satisfies the recommendation request trigger condition for sending an information recommendation request to the network equipment 1; 1. Sending an information recommendation request, wherein the information recommendation request includes scene-related information corresponding to the recommendation request trigger condition; when the recommendation trigger determination module 211 of the network device 1 receives the information recommendation request from the user equipment 2, it judges that Perform predetermined recommendation trigger conditions for information recommendation to the user equipment 2, and obtain scene-related information corresponding to the predetermined recommendation trigger conditions; user information obtaining means 214 obtains user-related information of the user corresponding to the user equipment 2; recommendation information The obtaining means 212 performs a matching query in the recommendation information database according to the scene-related information, combined with the user-related information, to obtain corresponding recommendation information; the recommendation information providing means 213 provides the recommendation information to the user equipment 2; Specifically, the recommendation information receiving unit 323 of the user equipment 2 receives the recommendation information; the recommendation information display unit 324 provides the recommendation information to the user equipment 2 .

Preferably, in this example of the present invention, the network device 1 further includes a recommendation information base updating means 215 . The recommendation information base update means 215 establishes or updates the recommendation information base used by the recommendation information acquisition means 212 for the recommendation information query according to the statistical analysis results of the historical browsing records and/or historical search records of multiple users.

A browser, wherein the browser combines the apparatus of the user equipment 2 shown in FIG. 2 or FIG. 3 with an existing browser and runs on the user equipment 2 to provide recommendation information to the user. Here, existing browsers include but are not limited to IE browser, Chrome browser, Firefox browser, Safari browser, Opera browser, Aoyou browser, 360 browser, Sogou browser, Window of the World browser, etc. .

A browser plug-in, wherein the browser plug-in provides recommendation information to the user by combining the apparatus of the user equipment 2 shown in FIG. 2 or FIG. 3 with an existing browser and running on the user equipment 2. Here, existing browsers include but are not limited to IE browser, Chrome browser, Firefox browser, Safari browser, Opera browser, Aoyou browser, 360 browser, Sogou browser, Window of the World browser, etc. .

Fig. 4 is a flowchart of a method according to another aspect of the present invention, showing a process of providing recommendation information. Specifically, in step S401, when the network device 1 satisfies a predetermined recommendation trigger condition for recommending information to user equipment, it acquires scene-related information corresponding to the predetermined recommendation trigger condition; in step S402, the network device 1 The scene-related information is matched and searched in the recommendation information database to obtain the recommendation information corresponding to the scene-related information; in step S403, the network device 1 provides the recommendation information to the user equipment. Here, the network device 1 includes, but is not limited to, a network host, a single network server, multiple network server sets, or a computer set based on cloud computing, where cloud computing is a type of distributed computing, consisting of a group of loosely coupled computer sets A super virtual computer, such as various application servers and intermediate servers connected to application servers. Those skilled in the art should understand that the above-mentioned network devices are only examples, and other existing or future network devices that are applicable to the present invention should also be included in the protection scope of the present invention and included here by reference.

In step S401, when the network device 1 satisfies a predetermined recommendation trigger condition for recommending information to the user equipment, it acquires scene-related information corresponding to the predetermined recommendation trigger condition. Here, the predetermined recommended triggering condition may be preset by the network device 1 , or may be set by the user equipment sending setting information to the network device 1 . Ways for the network device 1 to determine whether the predetermined recommendation trigger condition is satisfied include but not limited to the following ways:

1) Active detection by the network device 1: a) For example, the network device 1 includes various application servers, and the network device 1 receives various application service requests sent from the user equipment, such as page access requests, information search requests, etc., when When receiving the application service requests that belong to the predetermined recommendation trigger condition, the network device 1 acquires scene-related information corresponding to the application service requests, such as page theme information, page type information, search keywords, search keyword classification information, etc.; b) For example, the network device 1 includes an intermediate server connected to the application server, and the network device 1 receives the content information sent from the application server to be provided to the user equipment, and when receiving the content information belongs to When the predetermined recommendation trigger condition is met, the network device 1 acquires scene-related information corresponding to the content information, such as subject information and category information of the content information.

2) Passively determined by the network device 1: for example, the user equipment detects whether the recommendation request triggering condition for sending an information recommendation request to the network device 1 is satisfied, and when the recommendation request triggering condition is satisfied, the user equipment sends an information recommendation request to the network device 1 request; when receiving an information recommendation request from the user equipment, the network device 1 determines that a predetermined recommendation trigger condition for information recommendation to the user equipment is satisfied, and obtains scene-related information corresponding to the information recommendation request; here, the scene Ways to obtain related information include but are not limited to the following ways: a) The scene-related information is included in the information recommendation request, which is sent by the user equipment to the network device 1; for example, the trigger condition of the recommendation request includes that the user equipment initiates a page access request, the user When the device meets the triggering condition of the recommendation request, it writes the page access request or the subject information of the page corresponding to the page access request into the relevant fields of the information recommendation request, and sends the information recommendation request to network device 1, and the network device 1. Parse the information recommendation request to obtain corresponding scene-related information. For example, when the information recommendation request includes a page access request, obtain and parse the corresponding page according to the page access request to obtain the topic information of the page, or the information recommendation request includes a page When accessing the subject information of the page corresponding to the request, directly parse the information recommendation request to obtain the subject information of the corresponding page; 2) The scene-related information can also be determined by the network device 1 according to the recommendation request triggering condition corresponding to the information recommendation request; For example, the triggering condition of the recommendation request includes that the user equipment presents a search box. When the user equipment satisfies the triggering condition of the recommendation request, it sends an information recommendation request to the network device 1, and the network device 1 parses the information recommendation request to obtain corresponding scene-related information, such as Search-related information, such as current popular search terms.

Those skilled in the art should be able to understand that the above-mentioned methods of determining whether a predetermined recommendation trigger condition is satisfied and the method of obtaining scene-related information are only examples. Other existing or future methods of determining whether a predetermined recommendation trigger condition is satisfied or obtaining scene-related information If the way of information is applicable to the present invention, it should also be included in the protection scope of the present invention, and is included here by reference.

Preferably, the predetermined recommended triggering conditions include, but are not limited to, at least any of the following:

1) receiving a page access request from the user equipment;

2) receiving an information search request from the user equipment;

3) receiving an information recommendation request from the user equipment;

4) Receiving content information to be provided to the user equipment.

Specifically, 1) the predetermined recommendation trigger condition includes receiving a page access request from the user equipment; when receiving the page access request from the user equipment, the network device 1 determines that the predetermined recommendation trigger condition is met, and obtains the corresponding The related information of the page, such as the subject information of the page, the type information of the page, etc. 2) The predetermined recommendation trigger condition includes receiving an information search request from the user equipment; when receiving the information search request from the user equipment, the network device 1 determines that the predetermined recommendation trigger condition is met, and obtains the search related information corresponding to the information search request. Information, such as search keywords, classification information of search keywords, classification information of search results, etc. 3) The predetermined recommendation trigger condition includes receiving an information recommendation request from the user equipment; when receiving the information recommendation request from the user equipment or the information recommendation request of the user equipment forwarded by the application server, the network device 1 determines that the predetermined recommendation trigger condition is satisfied , and acquire scene-related information corresponding to the information recommendation request, such as page-related information, search-related information, and the like. 4) The predetermined recommendation trigger condition includes receiving content information to be provided to the user equipment; if the network equipment 1 includes an intermediate server connected to the application server, when receiving the content information to be provided to the user equipment, the network equipment 1 determines that the A recommendation trigger condition is predetermined, and related information of the content information is obtained, such as subject information of the content information, category information of the content information, and the like.

Those skilled in the art should be able to understand that the above predetermined recommended trigger conditions and their corresponding scene-related information are only examples, and other existing or future predetermined recommended trigger conditions or their corresponding scene-related information may be applicable to the present invention, It should also be included in the protection scope of the present invention, and is included here by reference.

In step S402, the network device 1 performs a matching query in the recommendation information database according to the scene-related information acquired in step S401, so as to obtain recommendation information corresponding to the scene-related information. Here, the recommended information base may be the resource information base of the network device 1 itself, and may also be established or updated according to the statistical analysis results of the historical browsing records and/or historical search records of multiple users, and provided by the network device 1 or other third-party devices for storage. For example, in step S401, the scene-related information acquired by the network device 1 is page classification information, such as video; in step S402, the network device 1 conducts a matching query in the recommendation information database according to the classification information, and obtains the corresponding recommendation Information, such as the current most searched videos. Those skilled in the art should be able to understand that the above-mentioned recommended information database and the method of obtaining recommended information are only examples, and other existing or future recommended information databases and methods of obtaining recommended information, if applicable to the present invention, should also be included in the within the scope of this invention and is incorporated herein by reference.

In step S403, the network device 1 provides the recommendation information acquired in step S402 to the user equipment. Here, the ways in which the network device 1 provides the recommendation information include but are not limited to the following ways:

1) Pushing the recommendation information to the user equipment one by one or one at a time;

2) Using page technology, such as JSP, ASP, PHP technology, writing the recommendation information into one or more web pages, and pushing these pages to the user device;

3) Utilize page technology, such as JSP, ASP, PHP technology, write described recommendation information into one or more webpages, and push the URL of this (etc.) webpage to user equipment; To know the specific content of the recommendation information, the user device can directly access the webpage corresponding to the URL(s).

Those skilled in the art should be able to understand that the above page technologies and ways of providing recommended information are only examples, and other existing or future possible page technologies or ways of providing recommended information, if applicable to the present invention, should also be included in the present invention scope of protection and is incorporated herein by reference.

In a preferred embodiment of the process shown in Fig. 4, the process further includes step S407 (not shown). Wherein, the predetermined recommendation trigger condition includes receiving a page access request from the user equipment; in step S407, the network device 1 obtains the page content corresponding to the page access request according to the page access request; recommendation information The providing means 113 also provides the page content to the user equipment.

For example, the network device 1 includes a website server, and the predetermined recommendation trigger condition includes receiving a page access request from the user device; in step S401, the user device sends the page access request to the network device 1; at this time, the information recommended to the user device When the preset recommendation trigger condition is met, the network device 1 obtains the topic information of the page corresponding to the page access request; in step S402, the network device 1 performs a matching query in the recommendation information database according to the topic information to obtain the corresponding recommendation information; in step S407, the network device 1 obtains the corresponding page content according to the page access request; in step S403, the network device 1 can pass the page content and the (etc.) recommended information through communication protocols, such as http, https, etc., to the user equipment, or generate a new page based on the content of the page and the (etc.) recommendation information, and send the new page to the user equipment through the aforementioned communication protocol.

Here, there is no strict sequence relationship between the operations performed by the network device 1 in step S407 and the corresponding operations performed in steps S401 and S402, and the network device 1 can perform its corresponding operations in steps S401 and S402 At the same time, before or after, step S407 is executed to obtain the page content corresponding to the page access request.

When the network device 1 provides the user equipment with the content of the page it requests to visit, it also provides the user equipment with recommendation information corresponding to the page content, so that the user can obtain multiple corresponding contents through one page access operation, and the user can also Other follow-up operations can be performed according to the recommended information (such as), such as browsing the content corresponding to the recommended information, performing related searches according to the recommended information, etc., which enriches the user's access content and improves the user's browsing experience.

In another preferred embodiment of the process shown in Fig. 4, the network device 1 further includes step S408 (not shown). Wherein, the predetermined recommendation triggering condition includes receiving an information search request from the user equipment; in step S408, the network device 1 performs a matching query in the index information base according to the information search request, so as to obtain information related to the information A search result corresponding to the search request; in step S403, the network device 1 also provides the search result to the user equipment.

For example, the network device 1 includes a search engine server, and the predetermined recommendation trigger condition includes receiving an information search request from a user device; in step S401, the user device sends an information search request to the network device 1, and at this time, information is recommended to the user device The predetermined recommendation trigger condition is met, and the network device 1 obtains the search related information corresponding to the information search request; in step S402, the network device 1 performs a matching query in the recommendation information database according to the (etc.) search related information, to Obtain corresponding recommended information, such as popular search terms; in step S408, the network device 1 performs a matching query in the index information base according to the information search request to obtain corresponding search results; in step S403, the network device 1 can The (etc.) search results and the (etc.) recommendation information are sent to the user equipment through a communication protocol, such as http, https, etc., or a new page can be generated according to the (etc.) search results and the (etc.) recommendation information, And send the new page to the user equipment through the aforementioned communication protocol.

Here, there is no strict sequence relationship between the operations performed by the network device 1 in step S408 and the corresponding operations performed in steps S401 and S402, and the network device 1 can perform its corresponding operations in steps S401 and S402 Step S408 is executed at the same time, before or after the step S408 to obtain the search result corresponding to the information search request.

When the user equipment provides the search results corresponding to its information search request, the network device 1 also provides the user equipment with recommended information, such as popular search words, so that the user can not only obtain the corresponding search results, but also You can understand the current network dynamics and follow up other users' current popular searches in real time.

In yet another preferred embodiment of the process shown in FIG. 4, the predetermined recommendation trigger condition includes receiving content information to be provided to the user equipment; in step S403, the network device 1 also provides the content information to the user equipment.

For example, the network device 1 includes an intermediate server connected to the application server, and the predetermined recommendation trigger condition includes receiving content information to be provided to the user equipment; in step S401, the application server sends the content information to be provided to the user equipment to the network device 1, where , the predetermined recommendation trigger condition for information recommendation to the user equipment is satisfied, and the network device 1 obtains relevant information of the content information; Match the query to obtain the corresponding recommendation information; in step S403, the network device 1 may send the content information and the (etc.) recommendation information to the user equipment through a communication protocol, such as http, https, etc. The content information and the recommendation information(s) generate a new page, and send the new page to the user equipment through the aforementioned communication protocol.

Here, the network device 1 obtains the corresponding recommendation information according to the content information to be provided by the application server to the user equipment, and provides the content information and the recommendation information (etc.) to the user equipment, so that the user can request the application server to provide In the operation of the corresponding service, multiple contents are obtained, and the user can also perform other follow-up operations based on the (etc.) recommended information, such as browsing the content corresponding to the recommended information, conducting related searches based on the recommended information, etc., which enriches the user's access content , which improves the user's application service experience; on the other hand, it also reduces the burden on the application server, so that the application server can provide users with better services without increasing the amount of information calculation.

In a preferred embodiment of the process shown in FIG. 5, in step S501, when the network device 1 satisfies a predetermined recommendation trigger condition for recommending information to the user equipment, acquire scene-related information corresponding to the predetermined recommendation trigger condition; In step S504, the network device 1 obtains the user-related information of the user corresponding to the user device; in step S402, the network device 1 performs matching in the recommendation information base according to the scene-related information and the user-related information query to obtain recommendation information corresponding to the scene-related information and the user-related information; in step S503, the network device 1 provides the recommendation information to the user equipment.

Wherein, the operations performed by the network device 1 in step S501, step S502, and step S503 in FIG. 5 are the same or substantially the same as the operations performed by the network device 1 in FIG. For the sake of brevity, it is included here by reference and will not be repeated here.

In step S504, the network device 1 acquires user-related information of the user corresponding to the user equipment. Here, the network device 1 obtains the identification information of the user corresponding to the corresponding user equipment according to the predetermined recommendation trigger condition, and obtains the user-related information of the user according to the identification information. For example, network device 1 analyzes the page access request sent by the user equipment, obtains the IP address of the corresponding user equipment or the ID of the user, and queries the user information base according to the IP address of the user equipment or the ID of the user to obtain the user's ID. User-related information, such as the user's individual attribute tags, group attribute tags, etc. Here, the user information database is stored in the network device 1 or other third-party devices, which can be established and updated according to personal information such as registration information submitted by users to these devices, or related data of users by these devices, such as Establish and update the analysis data obtained by analyzing historical browsing records, etc. Those skilled in the art should be able to understand that the above-mentioned user information database and the method of obtaining user-related information are only examples. If other existing or future user information databases or methods of obtaining user-related information are applicable to the present invention, they should also be included within the scope of the present invention and incorporated herein by reference.

Preferably, the user-related information includes, but is not limited to, at least any of the following:

1) The historical browsing records of the user;

2) The individual attribute label of the user;

3) The group attribute label of the user.

Specifically, 1) the network device 1 queries the user's browsing log according to the user's identification information to obtain the user's historical browsing records, such as the user's frequently visited network addresses, times, and stay time. 2) Network device 1 queries the aforementioned user information database according to the user's identification information to obtain the user's individual attribute label; or analyzes the user's historical browsing records, and determines the user's individual attribute according to the classification information of the web pages browsed by the user Label. 3) Network device 1 queries the aforementioned user information database according to the user's identification information to obtain the user's group attribute label; or according to the user's identification information, queries the aforementioned user information database to obtain the user's individual attribute label and individual attribute label Other users who are identical or partially identical to the user, and use the same individual attribute tags as the user's group attribute tags; or conduct cluster analysis on the user and other users' historical browsing records to obtain the user's The corresponding group, and determine the group attribute label of the group according to the classification information of the web pages browsed by the group members, and the group attribute label of the group is also the group attribute label of the user.

Those skilled in the art should be able to understand that the above user-related information and its acquisition methods are only examples, and other existing or future user-related information or their acquisition methods, if applicable to the present invention, should also be included in the protection scope of the present invention and is incorporated herein by reference.

Subsequently, in step S502, the network device 1 conducts a matching query in the recommendation information database according to the scene-related information corresponding to the predetermined recommendation triggering condition and combined with the user-related information, so as to obtain corresponding recommendation information. Here, the ways for the network device 1 to obtain the recommendation information include but not limited to the following ways:

1) According to the scene-related information and the user-related information, a matching query is performed in a recommendation information database to obtain corresponding recommendation information. For example, in step S501, network device 1 obtains corresponding scene-related information including page type information according to the page access request of the user; The user's historical browsing record; in step S502, the network device 1 queries the recommended information database according to the type of information and the historical browsing record, and obtains corresponding recommended information, such as the network address corresponding to the type of information frequently browsed by the user , so as to provide the (etc.) recommended information to the user as a quick access entry.

2) According to the scene-related information, query the recommendation information base to obtain the corresponding recommendation information; then according to the user-related information, perform a matching query among the recommendation information to obtain the recommendation information finally provided to the user. For example, in step S501, network device 1 obtains corresponding scene-related information including classification information of search keywords according to the user's information search request; in step S504, network device 1 obtains the user identification information in the information search request according to the information, Query the user information database to obtain the group attribute label of the user; in step S502, the network device 1 first queries the recommendation information database according to the classification information to obtain the corresponding recommendation information, and then according to the (etc.) group attribute label , perform a matching query in the obtained recommendation information, so as to obtain the recommendation information finally provided to the user.

Those skilled in the art should be able to understand that the above-mentioned method of obtaining recommended information is only an example, and other existing or possible future methods of obtaining recommended information, if applicable to the present invention, should also be included within the scope of protection of the present invention, and are based on Citations are included here.

Here, the network device 1 obtains corresponding recommendation information according to the scene-related information corresponding to the preset recommendation trigger condition and the user-related information of the user corresponding to the recommendation information to be provided, so that the (etc.) recommendation information is not only related to the scene Corresponding to the relevant information, it is also consistent with the user's user-related information, so as to provide personalized recommendation information for the user.

Preferably, in this preferred embodiment of the process shown in Fig. 5, the process further includes step S509 (not shown). In step S509, the network device 1 establishes or updates the recommendation information base according to statistical analysis results of historical browsing records and/or historical search records of multiple users. Here, the network device 1 can perform statistical analysis on the historical browsing records and/or historical search records of multiple users according to various statistical analysis methods to obtain popular browsing information and/or popular search information of multiple users, and according to Such popular browsing information and/or popular search information, establish or update recommendation information database; or obtain statistical analysis results of multiple users' historical browsing records and/or historical search records from other statistical devices, and establish or update recommendations accordingly Information base; the recommendation information base may be stored by the network device 1 or other third-party devices connected to the network device 1 .

Those skilled in the art should be able to understand that the above-mentioned recommended information database and its establishment and updating methods are only examples. If other existing or future recommended information databases or their establishment or updating methods are applicable to the present invention, they should also include within the scope of this invention and are incorporated herein by reference.

As shown in Figure 6, in a preferred embodiment of the process of providing recommended information in cooperation between the network device 1 and the user device 2, in step S6011, the user device 2 detects whether it satisfies the recommendation request trigger for sending an information recommendation request to the network device 1 Conditions; in step S6012, when the user equipment 2 satisfies the recommendation request trigger condition, it sends an information recommendation request to the network device 1, wherein the information recommendation request includes scene-related information corresponding to the recommendation request trigger condition; In step S6013, when the network device 1 satisfies the predetermined recommendation trigger condition for recommending information to the user equipment 2, it acquires scene-related information corresponding to the predetermined recommendation trigger condition, wherein the predetermined recommendation trigger condition includes receiving An information recommendation request from device 2; in step S602, network device 1 performs a matching query in the recommendation information database according to the scene-related information to obtain recommendation information corresponding to the scene-related information; in step S603, The network device 1 provides the recommendation information to the user device 2; correspondingly, the user device 2 receives the recommendation information sent by the network device 1 based on the information recommendation request; in step S605, the user device 2 provides the recommendation information. Here, the user equipment 2 includes but is not limited to any electronic product applicable to the present invention that can interact with the user and communicate with the network equipment 1, such as mobile phones, PDAs, Pocket Computers (PPC), game consoles (PSP), personal computer, etc. Those skilled in the art should understand that the above user equipment is only an example, and other existing or future user equipment, if applicable to the present invention, should also be included in the protection scope of the present invention and included here by reference.

Wherein, the operations performed by the network device 1 in FIG. 6 in step S6013, step S602 and step S603 are the same or substantially the same as the operations performed by the network device 1 in FIG. For the sake of brevity, it is included here by reference and will not be repeated here.

In step S6011, the user equipment 2 detects whether it satisfies the recommendation request triggering condition of sending an information recommendation request to the network equipment 1. Here, the recommendation request triggering condition may be set by the user or the user equipment 2 , or the network device 1 may send corresponding setting information to the user equipment 2 to set the recommendation request triggering condition of the user equipment 2 . The user equipment 2 monitors the browser events of the user equipment 2 by calling its application program interface (API), etc., such as whether the search box is activated, whether a page access request is sent to the network equipment 1, etc., to detect whether the user equipment 2 The recommendation request triggering condition of sending an information recommendation request to the network device 1 is satisfied. Those skilled in the art should be able to understand that the above-mentioned method of detecting the triggering condition of the recommendation request is only an example, and other existing or future methods of detecting the triggering condition of the recommendation request, if applicable to the present invention, should also be included in the protection scope of the present invention and is incorporated herein by reference.

Preferably, the triggering conditions for the recommendation request include, but are not limited to, at least any of the following:

1) The user equipment 2 displays a search box;

2) The search box of the user equipment 2 is activated;

3) User device 2 initiates a page access request;

4) The user equipment 2 initiates an information search request.

Here, the user device 2 monitors its browser events and compares these browser events with preset recommendation request trigger conditions to detect whether the recommendation request trigger conditions are satisfied. Specifically, 1) For example, the user equipment 2 determines whether the user equipment 2 presents a search box by detecting the browser and the current window of the browser; 2) For example, the user equipment 2 detects the browser and the current window of the browser, and mouse event, determine whether the search box of the user equipment 2 is activated; 3) for example, the user equipment 2 determines whether the user equipment 2 sends a page access request by detecting the http packet sent by the browser; 4) the user equipment 2 passes the detection The site address in the http packet sent by the browser determines whether the user device 2 sends an information search request. Those skilled in the art should be able to understand that the above-mentioned recommendation request trigger conditions and their detection methods are only examples, and other existing or future recommendation request trigger conditions or their detection methods, if applicable to the present invention, should also be included in the present invention scope of protection and is incorporated herein by reference.

In step S6012, when the recommendation request triggering condition is met, the user equipment 2 sends an information recommendation request to the network device 1, wherein the information recommendation request includes scene-related information corresponding to the recommendation request triggering condition. Here, the scene-related information may be the application request corresponding to the triggering condition of the recommendation request, such as a page access request or an information search request; it may be the relevant information of the application corresponding to the application request, such as the theme information of the page , search keywords, etc.; it may also be an application scenario corresponding to the trigger condition of the recommendation request, such as a search box. When it is detected that the triggering condition of the recommendation request is satisfied, the user device 2 sends an information recommendation request to the network device 1 according to the application program interface (API) provided by the network device 1 or the agreed communication method, such as http, https communication protocols, etc. , and write the scene-related information corresponding to the triggering condition of the recommendation request in the relevant fields of the information recommendation request. Those skilled in the art should be able to understand that the sending methods of the above-mentioned scene-related information and information recommendation requests are only examples. included within the scope of the present invention and incorporated herein by reference.

The predetermined recommendation trigger condition of network device 1 includes receiving an information recommendation request from user equipment 2; in step S6013, network device 1 receives the information recommendation request sent by user equipment 2, The recommendation trigger condition is to obtain the corresponding scene-related information from the information recommendation request; in step S602, the network device 1 performs a matching query in the recommendation information database according to the scene-related information to obtain the corresponding recommendation information; in step S603 , the network device 1 provides the recommendation information to the user equipment 2.

Correspondingly, in step S603, the user equipment 2 receives the recommendation information sent by the network equipment 1 based on the information recommendation request. Here, the user device 2 receives the recommendation information sent based on the information recommendation request from the network device 1 according to the application programming interface (API) provided by the network device 1 or the agreed communication method, such as http, https communication protocols, etc. Those skilled in the art should be able to understand that the above-mentioned way of receiving recommendation information is only an example, and other existing or future ways of receiving recommendation information, if applicable to the present invention, should also be included within the scope of protection of the present invention, and are based on Citations are included here.

In step S605, the user equipment 2 provides the recommendation information. Here, the user equipment 2 displays the recommendation information received in step S603 on the display device of the user equipment 2, such as placing the recommendation information in the search box of the user equipment 2 for display, displaying the recommendation information It is displayed on the desktop of the user equipment 2 in the form of a pop-up window. Preferably, the user equipment 2 can determine the corresponding recommendation information provision method according to the recommendation request trigger condition. If the recommendation request trigger condition includes the user equipment 2 displaying a search box, the recommendation information is directly displayed in the user equipment 2 search box. Those skilled in the art should be able to understand that the above-mentioned ways of displaying recommended information are only examples, and other existing or future ways of displaying recommended information, if applicable to the present invention, should also be included within the scope of protection of the present invention, and are based on Citations are included here.

Preferably, in step S605, the manner in which the user equipment 2 provides the recommendation information includes, but is not limited to, at least any of the following:

1) displaying the recommendation information in the search box of the user equipment 2;

2) displaying the recommendation information on the user equipment 2 in the form of a page;

3) Displaying the recommendation information on the user equipment 2 in the form of a floating window.

Specifically, 1) the current window of the user equipment 2 includes a search box, and the user equipment 2 displays recommended information in the search box. Here, the search box includes the search box in the browser tool bar of the user equipment 2 and the Search box; 2) The recommendation information can be displayed on the user device 2 as an independent page, or can be displayed on the user device 2 on the same page as the content information corresponding to the triggering condition of the recommendation request; 3) The recommendation information can be displayed one by one or in a floating window form displayed on user equipment 2. It should be noted that those skilled in the art should be able to understand that the above-mentioned methods of providing recommendation information can not only be used to display recommendation information alone, but also can be used in conjunction with each other to display recommendation information; for example, the corresponding recommendation with the highest number of searches The information is displayed in the search box of the user equipment 2, and other recommended information with relatively low search frequency is displayed in the page including the search box, such as displayed in an area adjacent to the search box on the page. Those skilled in the art should be able to understand that the above-mentioned method of providing recommended information is only an example, and other existing or future methods of providing recommended information, if applicable to the present invention, should also be included within the scope of protection of the present invention, and in accordance with Citations are included here.

Here, the network device 1 and the user device 2 cooperate to provide the user with recommendation information, wherein the user device 2 initiates the entire operation process of providing recommendation information when the trigger condition of the recommendation request is satisfied, and the network device 1 according to the information of the user device 2 The recommendation request provides recommendation information to the user, and transfers the initiation right of the entire operation process to the user device 2, taking into account the user experience, so that the network device 1 cannot push the recommendation information to the user device 2 arbitrarily.

Preferably, in this preferred embodiment of the process shown in FIG. 6 , in step S6061, the user equipment 2 acquires the user's focus operation on the recommendation information; in step S6062, the user equipment 2 obtains the The first recommendation information of the user equipment 2, and sends an associated information acquisition request corresponding to the first recommended information to network device 1. Correspondingly, network device 1 receives an associated information acquisition request from user equipment 2, wherein the associated information acquisition The request includes the first recommendation information related to the recommendation information; in step S6063, the network device 1 obtains the associated information corresponding to the first recommendation information according to the associated information acquisition request; in step S6064, the network The device 1 provides the association information to the user equipment 2, and accordingly, the user equipment 2 receives the association information sent by the network device 1 based on the association information acquisition request.

Wherein, the focus operation includes, but is not limited to, any related operation of the user on the recommended information applicable to the present invention, such as a hovering operation, a selection operation, an editing operation, and the like. The recommendation information corresponding to the focus operation is the first recommendation information, and the associated information of the first recommendation information includes but not limited to any information applicable to the present invention that is related to the first recommendation information corresponding to the focus operation. Information, such as subordinate search suggestion words of the first recommended information, subordinate link entries of the first recommended information, similar information of the first recommended information, secondary information of the first recommended information, etc. For example, if the first recommended information is "Eastern train rear-end collision", the corresponding subordinate search suggestion words include news, video, and pictures; the first recommended information is "Sina", and the corresponding subordinate link entries include "Sina Homepage" and "Sina Weibo" link; the first recommended information is "BMW 3 Series", and the corresponding similar information includes "Mercedes-Benz C-Class"; the first recommended information is "Kung Fu Panda", and the corresponding secondary information includes a thumbnail of Kung Fu Panda. Those skilled in the art should be able to understand that the above-mentioned focus operations and associated information of the first recommendation information are only examples, and other existing or future focus operations or associated information of the first recommendation information, if applicable to the present invention, should also be included within the scope of the present invention and incorporated herein by reference.

For example, referring to FIG. 7, the user equipment 2 displays a plurality of recommended information provided by the network equipment 1. In step S6061, the user manipulates the mouse to perform a hovering operation on the recommended information, and the user equipment 2 obtains the hovering operation of the user. ; In step S6062, the user device 2 sends a corresponding associated information acquisition request to the network device 1 according to the first recommendation information corresponding to the hovering operation, such as "recommendation information 7", and accordingly, the network device 1 receives the user device 2; in step S6063, network device 1 obtains the associated information corresponding to the first recommended information "recommended information 7" according to the associated information acquisition request, such as "associated information 1" and "associated information 1" in step S6063. Information 2"; in step S6064, the network device 1 provides the associated information to the user equipment 2, and the user equipment 2 receives the associated information accordingly.

Here, after the user device 2 displays the recommendation information provided by the network device 1, the user device 2 can also obtain the associated information of the corresponding first recommendation information from the network device 1 according to the user's focus operation, so that the user can browse the recommendation information. , the associated information of the first recommendation information corresponding to the focus operation can still be further obtained through the focus operation, which simplifies the process for the user to perform subsequent operations on the recommendation information, and at the same time provides the user with more information related to the focus operation, improving the User experience.

Those skilled in the art should understand that referring to FIG. 5 and FIG. 6 together, in an example of the present invention, the operations performed by the network device 1 shown in FIG. 5 can also cooperate with the operations performed by the user equipment 2 shown in FIG. 6 Implements the provision of recommendation information. Specifically, in step S6011, user equipment 2 detects whether it satisfies the recommendation request trigger condition for sending an information recommendation request to network equipment 1; in step S6012, when the recommendation request trigger condition is met, user equipment 2 sends an Sending an information recommendation request, wherein the information recommendation request includes scene-related information corresponding to the trigger condition of the recommendation request; in step S6013 (see step S501 for comparison), when receiving the information recommendation request from the user equipment 2, the network The device 1 judges that the predetermined recommendation trigger condition for recommending information to the user equipment 2 is satisfied, and obtains scene-related information corresponding to the predetermined recommendation trigger condition; in step S504, the network device 1 obtains the user user-related information; in step S502, the network device 1 performs a matching query in the recommendation information database according to the scene-related information and in combination with the user-related information, so as to obtain corresponding recommendation information; in step S503 (for comparison, refer to In step S603), the network device 1 provides the recommendation information to the user equipment 2, and accordingly, the user equipment 2 receives the recommendation information; in step S605, the user equipment 2 provides the recommendation information to the user equipment 2.

Preferably, in this example of the present invention, the network device 1 also performs the corresponding operation in step S509. In step S509, the network device 1 establishes or updates the recommended information database used in step S502 for the recommended information query in step S502 according to statistical analysis results of historical browsing records and/or historical search records of multiple users.

It will be apparent to those skilled in the art that the invention is not limited to the details of the above-described exemplary embodiments, but that the invention can be embodied in other specific forms without departing from the spirit or essential characteristics of the invention. Accordingly, the embodiments should be regarded in all points of view as exemplary and not restrictive, the scope of the invention being defined by the appended claims rather than the foregoing description, and it is therefore intended that the scope of the invention be defined by the appended claims rather than by the foregoing description. All changes within the meaning and range of equivalents of the elements are embraced in the present invention. Any reference sign in a claim should not be construed as limiting the claim concerned. In addition, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or devices stated in the system claims may also be realized by one unit or device through software or hardware. The words first, second, etc. are used to denote names and do not imply any particular order.

Claims (29)

1. method that recommendation information is provided that realizes at network equipment end, wherein, the method may further comprise the steps:

A obtains the scenario-related information corresponding with described predetermined recommendation trigger condition when satisfying the predetermined recommendation trigger condition of carrying out information recommendation to subscriber equipment;

B carries out matching inquiry according to described scenario-related information in the recommendation information storehouse, to obtain the recommendation information corresponding with described scenario-related information;

C provides described recommendation information to described subscriber equipment.

2. method according to claim 1, wherein, described predetermined recommendation trigger condition comprise following at least each:

-reception is from the accessing page request of described subscriber equipment;

-reception is from the information search request of described subscriber equipment;

-reception is from the information recommendation request of described subscriber equipment;

-reception the content information of giving described subscriber equipment to be supplied.

3. method according to claim 2, wherein, described predetermined recommendation trigger condition comprises the accessing page request that receives from described subscriber equipment;

Wherein, the method also comprises:

-according to described accessing page request, obtain the content of pages corresponding with described accessing page request;

Wherein, described step c also comprises:

-described content of pages is provided to described subscriber equipment.

4. method according to claim 2, wherein, described predetermined recommendation trigger condition comprises the information search request that receives from described subscriber equipment;

Wherein, the method also comprises:

-according to described information search request, in the index information storehouse, carry out matching inquiry, to obtain the Search Results corresponding with described information search request;

Wherein, described step c also comprises:

-described Search Results is provided to described subscriber equipment.

5. method according to claim 2, wherein, described predetermined recommendation trigger condition comprises and receives the content information to described subscriber equipment to be supplied;

Wherein, described step c also comprises:

-described content information is provided to described subscriber equipment.

6. each described method in 5 according to claim 1, wherein, the method also comprises:

X obtains the user related information of described subscriber equipment institute respective user;

Wherein, described step b comprises:

-according to described scenario-related information, in conjunction with described user related information, in described recommendation information storehouse, carry out matching inquiry, to obtain described recommendation information.

7. method according to claim 6, wherein, described user related information comprise following at least each:

-described user's historical viewings record;

-described user's individual attribute label;

-described user's group attribute label.

8. each described method in 7 according to claim 1, wherein, the method also comprises:

-reception is obtained request from the related information of described subscriber equipment, and wherein, the request of obtaining of described related information comprises first recommendation information relevant with described recommendation information;

-obtain request according to described related information, obtain the related information corresponding with described the first recommendation information;

-described related information is provided to described subscriber equipment.

9. each described method in 8 according to claim 1, wherein, the method also comprises:

-according to the statistic analysis result of a plurality of users' historical viewings record and/or historical search record, set up or upgrade described recommendation information storehouse.

10. method that recommendation information is provided that realizes at the subscriber equipment end, wherein, the method may further comprise the steps:

A detects subscriber equipment and whether satisfies the recommendation request trigger condition that sends the information recommendation request to the network equipment;

B sends the information recommendation request when satisfying described recommendation request trigger condition to the described network equipment, and wherein, described information recommendation request comprises the scenario-related information corresponding with described recommendation request trigger condition;

C receives the recommendation information that the described network equipment sends based on described information recommendation request;

D offers described subscriber equipment with described recommendation information.

11. method according to claim 10, wherein, described recommendation request trigger condition comprise following at least each:

-described subscriber equipment represents search box;

The search box of-described subscriber equipment is activated;

-described subscriber equipment is initiated accessing page request;

-described subscriber equipment is initiated the information search request.

12. according to claim 10 or 11 described methods, wherein, the presentation mode of recommendation information described in the described step D comprise following at least each:

-described recommendation information is shown in the search box of described subscriber equipment;

-described recommendation information is shown in described subscriber equipment with page format;

-described recommendation information is shown in described subscriber equipment with the floating frame form.

13. each described method in 12 according to claim 10, wherein, the method also comprises:

-obtain the user for the focus operation of described recommendation information;

-operate corresponding the first recommendation information according to described focus, send the related information corresponding with described the first recommendation information to the described network equipment and obtain request;

-receive the described network equipment to obtain the related information of asking transmission based on described related information.

14. the network equipment that recommendation information is provided, wherein, this network equipment comprises:

Recommend to trigger and determine device, be used for working as and satisfy the predetermined recommendation trigger condition of carrying out information recommendation to subscriber equipment, obtain the scenario-related information corresponding with described predetermined recommendation trigger condition;

The recommendation information deriving means is used for according to described scenario-related information, carries out matching inquiry in the recommendation information storehouse, to obtain the recommendation information corresponding with described scenario-related information;

The recommendation information generator is used for described recommendation information is provided to described subscriber equipment.

15. the network equipment according to claim 14, wherein, described predetermined recommendation trigger condition comprise following at least each:

-reception is from the accessing page request of described subscriber equipment;

-reception is from the information search request of described subscriber equipment;

-reception is from the information recommendation request of described subscriber equipment;

-reception the content information of giving described subscriber equipment to be supplied.

16. the network equipment according to claim 15, wherein, described predetermined recommendation trigger condition comprises the accessing page request that receives from described subscriber equipment;

Wherein, this network equipment also comprises:

The content of pages deriving means is used for according to described accessing page request, obtains the content of pages corresponding with described accessing page request;

Wherein, described recommendation information generator also is used for:

-described content of pages is provided to described subscriber equipment.

17. the network equipment according to claim 15, wherein, described predetermined recommendation trigger condition comprises the information search request that receives from described subscriber equipment;

Wherein, this network equipment also comprises:

The Search Results deriving means is used for according to described information search request, carries out matching inquiry in the index information storehouse, to obtain the Search Results corresponding with described information search request;

Wherein, described recommendation information generator also is used for:

-described Search Results is provided to described subscriber equipment.

18. the network equipment according to claim 15, wherein, described predetermined recommendation trigger condition comprises the reception content information to described subscriber equipment to be supplied;

Wherein, described recommendation information generator also is used for:

-described content information is provided to described subscriber equipment.

19. each described network equipment in 18 according to claim 14, wherein, this network equipment also comprises:

The user profile deriving means is used for obtaining the user related information of described subscriber equipment institute respective user;

Wherein, described recommendation information deriving means is used for:

-according to described scenario-related information, in conjunction with described user related information, in described recommendation information storehouse, carry out matching inquiry, to obtain described recommendation information.

20. the network equipment according to claim 19, wherein, described user related information comprise following at least each:

-described user's historical viewings record;

-described user's individual attribute label;

-described user's group attribute label.

21. each described network equipment in 20 according to claim 14, wherein, this network equipment also comprises the related information generator, and described related information generator is used for:

-reception is obtained request from the related information of described subscriber equipment, and wherein, the request of obtaining of described related information comprises first recommendation information relevant with described recommendation information;

-obtain request according to described related information, obtain the related information corresponding with described the first recommendation information;

-described related information is provided to described subscriber equipment.

22. each described network equipment in 21 according to claim 14, wherein, this network equipment also comprises:

Recommendation information storehouse updating device is used for the statistic analysis result according to a plurality of users' historical viewings record and/or historical search record, sets up or upgrades described recommendation information storehouse.

23. the subscriber equipment that recommendation information is provided, wherein, this subscriber equipment comprises:

Recommend the detection trigger device, whether satisfy the recommendation request trigger condition that sends the information recommendation request to the network equipment for detection of subscriber equipment;

The recommendation request dispensing device is used for sending the information recommendation request when satisfying described recommendation request trigger condition to the described network equipment, and wherein, described information recommendation request comprises the scenario-related information corresponding with described recommendation request trigger condition;

The recommendation information receiving trap is used for receiving the recommendation information that the described network equipment sends based on described information recommendation request;

The recommendation information display device is used for described recommendation information is offered described subscriber equipment.

24. subscriber equipment according to claim 23, wherein, described recommendation request trigger condition comprise following at least each:

-described subscriber equipment represents search box;

The search box of-described subscriber equipment is activated;

-described subscriber equipment is initiated accessing page request;

-described subscriber equipment is initiated the information search request.

25. according to claim 23 or 24 described subscriber equipmenies, wherein, the presentation mode of recommendation information described in the described recommendation information display device comprise following at least each:

-described recommendation information is shown in the search box of described subscriber equipment;

-described recommendation information is shown in described subscriber equipment with page format;

-described recommendation information is shown in described subscriber equipment with the floating frame form.

26. each described subscriber equipment in 25 according to claim 23, wherein, this subscriber equipment also comprises the related information deriving means, and described related information deriving means is used for:

-obtain the user for the focus operation of described recommendation information;

-operate corresponding the first recommendation information according to described focus, send the related information corresponding with described the first recommendation information to the described network equipment and obtain request;

-receive the described network equipment to obtain the related information of asking transmission based on described related information.

27. the system that recommendation information is provided, wherein, this system comprises such as each described network equipment in the claim 14 to 22 with such as each described subscriber equipment in the claim 23 to 26.

28. a browser, wherein, this browser comprises each described device in the claim 23 to 26.

29. a browser plug-in, wherein, this browser plug-in comprises each described device in the claim 23 to 26.

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