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WO2009067244A1 - Procédé et système pour monétiser un contenu de tiers - Google Patents

Procédé et système pour monétiser un contenu de tiers Download PDF

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Publication number
WO2009067244A1
WO2009067244A1 PCT/US2008/012999 US2008012999W WO2009067244A1 WO 2009067244 A1 WO2009067244 A1 WO 2009067244A1 US 2008012999 W US2008012999 W US 2008012999W WO 2009067244 A1 WO2009067244 A1 WO 2009067244A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
content
product
software application
shopping cart
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2008/012999
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English (en)
Inventor
Theresa Klinger
Ariel Wada
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/968,384 external-priority patent/US20090132342A1/en
Priority claimed from US11/968,374 external-priority patent/US20090132341A1/en
Priority claimed from US12/023,492 external-priority patent/US20090132311A1/en
Priority claimed from US12/291,207 external-priority patent/US8244596B2/en
Priority claimed from US12/313,423 external-priority patent/US8175928B2/en
Application filed by Individual filed Critical Individual
Priority to CN200880117447XA priority Critical patent/CN101918966A/zh
Publication of WO2009067244A1 publication Critical patent/WO2009067244A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention claims priority to provisional applications 60/989,425 and 60/989,430 filed on November 20, 2007, and to provisional application 61/013,548 filed on December 13, 2007, and to provisional application 61/043,897 filed on April 10, 2008, and to applications 11/968,374 and 11/968,384 filed on January 2, 2008, and to application 12/023,492 filed on January 31, 2008, and to application 12/291,207 filed on November 7, 2008, and to application 12/313,423 filed on November 19, 2008.
  • the parent applications are incorporated in their entirety at least by reference, and priority is claimed for each claim to the date that disclosure fully supporting that claim was filed.
  • the present invention is in the field of e-commerce, particularly as it pertains to virtual communities such as social networks, online gaming communities and "virtual worlds" and to content aggregators that make third-party content available to members of virtual communities. Yet more particularly, the present invention pertains to monetization of third-party content through virtual communities using networks such as the Internet.
  • Google Much as Google did in search, these pioneers are looking to advertising to satisfy the need to generate revenue from highly visited social networking sites, and they are typically adopting the methods used by Google - allowing users to provide advertisers access to their profile pages in return for a small slice of the advertising revenue.
  • This is by now a well-understood business model - the site operator, the user whose profile page is used, the media buyer and others each take a piece of the total advertising spend committed by the advertisers (these by and large are the same kinds of companies as in all of the previous ages plus the new web-based companies).
  • content aggregators a vigorous new e-commerce market category has emerged recently commonly referred to as content aggregators. These sites, which resemble virtual communities and may be considered a subset of that category, allow users (whether individual consumers, boutique content creation companies, or major media outlets) to upload content that can then be searched and viewed freely by users of the content aggregator sites. Importantly, these sites generally also provide rich functionality for tagging, rating and commenting about content by any and all users. These sites are actively experimenting in methods for monetizing their sites, generally by placing ads on their page that are targeted based on the content viewing selections of individual users or groups of users. Additionally, these sites have enabled the embedding of advertising within the content on their sites, such as at predefined insertion points (or times) in streaming videos. In the art at the time of the present invention, the methods known to the inventors all involve the selection of advertisements for insertion by the content aggregator or a partnered advertising network.
  • a user can, for instance, subscribe to one of the many affiliate advertising services and make a space available for ads to be displayed, but the user has no control over what ads are displayed. Advertisers will display ads that seem to correlate well with the content of the page (for instance, a user's blog on "the new physics" will likely show ads from a science magazine, whereas one that focuses on a particular sports team would likely show ads promoting sports apparel or memorabilia). But the user cannot choose, and certainly the user cannot block undesirable advertisers from her page.
  • advertisement placement is largely a passive targeting function performed either by a content aggregator or by an advertising network that partners with a content aggregator.
  • Ads can be targeted based on the tagging and commentary associated with given media content, and can be inserted in the content or on the page around the content while it is being viewed. But there is no provision in the art today for the users to select advertisements and thereby to endorse products that they prefer.
  • content aggregators generally only have access to advertising revenues while users are actually on their sites; if the content is allowed to be embedded and displayed on third-party sites (such as a user's profile page in a virtual community), the content creator and content aggregator have no way to make money except by inserting ads into the media itself without any knowledge of where the content is being viewed, or by whom.
  • third-party sites such as a user's profile page in a virtual community
  • the inventors conceived of a fundamental shift in the longstanding paradigm of advertising. Specifically, they conceived of the notion of shifting from the model of vendors hawking their own wares through various advertising means involving the pushing of vendor materials to potential consumers to the model of users promoting and selling products that they personally find valuable or useful. Accordingly, the inventors provide a system for the monetization of user-generated or third party content using user-controlled product placements within, adjacent to, or near the content.
  • an embodiment of the invention comprises an e-commerce system comprising an endorsement engine executing on a network-connected server and an interface software executing on a network-connected server coupled to the endorsement engine and adapted to interact with one or more content sources connected over a network.
  • the interface software enables an endorsing user to browse the content sources and to select a content item.
  • the interface software further enables the endorsing user to enter code associated with the selected content element.
  • the interface software further enables the endorsing user to view product information concerning products available for endorsement and to select a product for endorsement, and to enter code associated with the selected product, the product-specific code compatible with the selected content item.
  • the viewing user upon the activation of the content-specific code by a viewing user, the viewing user is connected to the selected content still located at its original content source and is able to view the selected content while still connected to the interface software, and upon the activation of the product-specific code by a viewing user, the viewing user is connected to a network-connected shopping cart, and is thereby enabled to buy the product.
  • a method for monetizing online content is disclosed.
  • information and code related to a specific product is transmitted across a network from a network-connected server to an endorsing user, and information and code related to a specific content element suitable for online display is retrieved from a third party and made available to the endorsing user.
  • the product-related code and content-related code is embedded into a software module executing on a network-attached server on request from the endorsing user and, upon the content- related code being activated by a viewing user, the viewing user is enabled to view the retrieved content element and, upon the product-related code being activated by the viewing user while viewing the retrieved content, the viewing user is connected to a network- connected shopping cart, thereby enabling the viewing user to purchase the product.
  • an e-commerce system is disclosed that is comprised of a B2B master console software application executing on a first network- connected server and accessible to a merchant, a shopping cart software application executing on a second network-connected server and coupled to the first server, and interface software executing on the second server for interacting with user-generated content associated with a first user.
  • the merchant interacts with the B2B master console software application to load information about a product available for promotion and sale by the first user, the B2B master console software application makes that information available to the shopping cart software application, and the interface software provides the information and code related to the specific product to the user-generated content, the code compatible with the user-generated content, and upon the code being activated in the user-generated content by a second user, the second user is connected to the shopping cart software application, and is thereby enabled to buy the product.
  • the merchant further interacts with the B2B master console software application to provide specific information pertaining to promotion of the product, and the product promotion information is made available to users via the shopping cart software application, thereby enabling users to embed approved advertisements in user-generated content.
  • the merchant further interacts with the B2B master console software application to provide specific information pertaining to surveys, and the survey information is thereupon made available to the shopping cart software application; further characterized in that the shopping cart software application executes among its user base surveys based at least in part on the survey information provided by the merchant, and the survey results are provided at least in part back to the merchant via the B2B master console software application.
  • an e-commerce system is disclosed that is comprised of a master console software application executing on a first network-connected server and accessible to a merchant, a shopping cart software application executing on a second network-connected server and coupled to the first server, and interface software executing on the second server for interacting with content associated with a first user.
  • the merchant interacts with the master console software application to load information about a product available for promotion and sale by the first user, the master console software application makes that information available to the shopping cart software application, and the interface software provides the information and code related to the specific product to the content, the code compatible with the content, and upon the code being activated in the content by a second user, the second user is connected to the shopping cart software application, and is thereby enabled to buy the product.
  • the master console software application and the shopping cart software application are executed on a single server.
  • the merchant further interacts with the master console software application to provide specific information pertaining to promotion of the product, and the product promotion information is made available to users via the shopping cart software application, thereby enabling users to embed approved advertisements in content.
  • the merchant further interacts with the master console software application to provide specific information pertaining to surveys, and the survey information is thereupon made available to the shopping cart software application; further characterized in that the shopping cart software application executes among its user base surveys based at least in part on the survey information provided by the merchant, and the survey results are provided at least in part back to the merchant via the master console software application.
  • the product information pertains to products from a plurality of merchants.
  • an e-commerce system comprising software executing on a network-connected server and displayable promotional material provided by individual businesses, stored in a data repository accessible to the software.
  • the software enables a first member of a virtual community to select promotional material from a specific business, and to incorporate that material as interactive in displayable content generated by the member, to be posted accessible by second members of the virtual community.
  • the network-connected server is hosted by and specific to the virtual community.
  • the promotional material comprises advertisements, and interactivity comprises code that redirects a second member selecting an advertisement to a network site hosted by the business.
  • the promotional material may comprise material for selling a product or a service, and interactivity comprises code that redirects a second member selecting the material to a shopping cart site where the second member may consummate a purchase of the product or service.
  • the shopping cart site may be integrated with the network-connected server.
  • the software enables an associated business to review and qualify candidate members of the virtual community who elect to incorporate that business' s promotional material into their generated content.
  • member profiles and history may be tracked and stored, and comprising procedures for rating members, with the ratings serving as qualifications to associated businesses.
  • an associated business is enabled to review a member's content as a prerequisite for approving the member to use that business's promotional material.
  • promotional materials are tagged in a manner that the member incorporating the material is credited for the material being selected by second members.
  • the credit may comprise one or both of monetary and non-monetary compensation.
  • an e-commerce method comprising steps of (a) contributing displayable promotional material by individual businesses to a data repository accessible to software executing on a network-connected server; and (b) enabling through the software a first member of a virtual community to select promotional material from a specific business, and to incorporate that material as interactive in displayable content generated by the member, to be posted accessible by second members of the virtual community.
  • the network-connected server is hosted by and specific to the virtual community.
  • the promotional material comprises advertisements, and interactivity comprises code that redirects a second member selecting an advertisement to a network site hosted by the business.
  • the promotional material may comprise material for selling a product or a service, and interactivity in this case comprises code that redirects a second member selecting the material to a shopping cart site where the second member may consummate a purchase of the product or service.
  • the shopping cart site may be integrated with the network-connected server.
  • the software enables an associated business to review and qualify candidate members of the virtual community who elect to incorporate that business' s promotional material into their generated content.
  • member profiles and history are tracked and stored, and there may be procedures for rating members, with the ratings serving as qualifications to associated businesses.
  • an associated business is enabled to review a member's content as a prerequisite for approving the member to use that business' s promotional material.
  • promotional materials are tagged in a manner that the member incorporating the material is credited for the material being selected by second members, and the credit may comprise one or both of monetary and non-monetary compensation.
  • an e-commerce system comprising a master console software application executing on a first network-connected server and accessible to a plurality of external systems used by merchants, a shopping cart software application executing on a second network-connected server and coupled to the first server, and interface software executing on the second server for interacting with content associated with a first user
  • a merchant interacts with the master console software application to load information about a product available for promotion and sale by the first user
  • the master console software application makes that information available to the shopping cart software application
  • the interface software provides information and code related to the specific product to the content, the code compatible with the content, and upon the code being activated in the content by a second user, the second user is connected to the shopping cart software application, and is thereby enabled to buy the product.
  • the master console software application and the shopping cart software application are executed on a single server.
  • a merchant further interacts with the master console software application to provide specific information pertaining to promotion of the product, and the product promotion information is made available to users via the shopping cart software application, thereby enabling users to embed approved advertisements in content.
  • a merchant further interacts with the master console software application to provide specific information pertaining to surveys, and the survey information is thereupon made available to the shopping cart software application; further characterized in that the shopping cart software application executes among its user base surveys based at least in part on the survey information provided by the merchant, and the survey results are provided at least in part back to the merchant via the master console software application.
  • Fig. 1 is a block diagram of components of the invention in one embodiment, highlighting different roles played in carrying out the invention.
  • Fig. 2 is a process flow diagram of a method of the present invention.
  • Fig. 3 is an example of a user-generated content page illustrating how users can consume monetized user-generated content according to the present invention.
  • Fig. 4 is an example of a mobile phone based instance of the present invention.
  • Fig. 5 is another example of use of the present invention, as a means for monetized user-generated content in a multiplayer online gaming environment.
  • Fig. 6 is a process flow diagram of a financial transaction conducted according to an embodiment of the present invention.
  • Fig. 7 is a process flow diagram of a product promotion quality rating process of an embodiment of the invention.
  • Fig. 8 is a process flow diagram of monetization of third party user-generated content according to an embodiment of the invention.
  • Fig. 9 is a block diagram of an embodiment of the invention that enables the monetization of third party user-generated content.
  • Fig. 10 is a block diagram of an embodiment of the invention showing the relationships among the various parties involved in monetization of third party user-generated content.
  • Fig. 11 is an example of an endorser home page according to an embodiment of the invention.
  • Fig. 12 is an example of an embeddable widget according to an embodiment of the invention that allows for presentation of third party user-generated content with embedded product endorsements.
  • Fig. 13 is a process flow diagram of an exemplary financial arrangement conducted according to an embodiment of the invention.
  • Fig. 15 is a block diagram of components of the invention, highlighting different roles played in carrying out the invention.
  • Fig. 16 is a detailed block diagram of interfaces of the invention that connect eProcurement networks and social networks in various embodiments.
  • Fig. 17 is a process flow diagram of a method of the invention in which merchants market products for sale into one or more social networks.
  • Fig. 18 is a process flow diagram of a method of the invention in which social network users view products and place orders from merchants.
  • Fig. 19 is an illustration of how an e2VC system and method in an embodiment of the present invention can be used with an offline social network.
  • Fig. 20 is an illustration of another exemplary embodiment of the invention.
  • the inventors provide, in one embodiment, a system and a method for monetization of "user-generated content” (UGC) in which creators of UGC are enabled to select from a variety of products, from a variety of vendors, and to make them available for viewing and purchase entirely within their UGC. That is, it is an object of the present invention that creators of UGC are able to choose product information about products of their choosing and to embed that information, in a variety of ways, into their content. It is an object of this invention that viewers of UGC that has been prepared using the instant invention will be able to view the images or information associated with the products being promoted by the creator of the particular UGC, and to purchase such promoted products, or to mark them for potential future purchase, as desired.
  • UGC user-generated content
  • rewards other than money may also be given to such creators of UGC according to the invention.
  • “loyalty points” such as frequent flyer miles could be rewarded as a proxy for monetary reward, without departing from the spirit of the invention.
  • “monetization” and “money” are used in this specification, they should be understood to mean “monetization or the like” and “money or an equivalent reward”; the form of the reward provided is not an essential element of the invention and the invention accordingly should not be limited to cases involving actual monetary transfers.
  • Fig. 1 is an illustration of an embodiment of the invention in which a virtual community 120 is enhanced by the provision of a universal shopping cart 111, which can be provided as a service by a service provider 110 such as a third party web services provider.
  • the universal shopping cart 111 alternatively can be provided by the virtual community 120 itself, without the need of a third party service provider 110.
  • the universal shopping cart 111 of the invention provides a means for merchants 100 to make product placements 101, passing product information about products that are available for sale through the virtual community 120 using interface 103 to the universal shopping cart 111, as well as a means for receiving sales transactions 102 from the universal shopping cart 111 via another interface 104.
  • the interfaces 103 and 104 need not be separate, but the functions of product placement 101 and sales transactions 102 could be carried out over a single interface between the merchant's 100 systems and the universal shopping cart 111.
  • Virtual communities 120 are common on the Internet today, and typically provide their members (121 and 125a through 125n) with a variety of services intended to enable them to establish their own social groupings dynamically in a content-rich way.
  • virtual communities 120 typically provide some form of authoring component 122, where a publishing user 121 can create and edit content 131 and, when satisfied, make that content available as published UGC 123 to other users (125a through 125n) via consuming components (135a through 135n).
  • the authoring component 122 is a web page where publishing users may create and edit content 131 such as blogs, profile pages, photos, videos, personal web pages and the like.
  • the consuming components (135a through 135n) are web browsers, and the published user-generated content 123 consists of pages within a social network's 120 web site that contain the UGC 123 created by user 121 in authoring component 122.
  • the virtual community 120 is one of the many familiar social networks available on the Internet, it should be understood that the invention can be used to market goods and services to any human network 120, for example (but not limited to) console or online gaming systems where gamers create UGC 123 and the gaming industry operates the universal shopping cart 111 of the invention, kiosks where UGC is delivered to malls or stores using the method of the invention (the universal shopping cart 111 in this case could be operated by an operator of a chain of malls, or a chain of stores, or by a specialist third party who places kiosks in prominent places to allow consumption of UGC 123 by network members), virtual worlds where groups or entire virtual societies are formed and the universal shopping cart 111 is operated either by the host of the virtual world or by a third party service provider, or even offline networks such as groups of "friends and family" who subscribe to a value-added mobile phone service that allows users to create and post content that can be viewed on mobile phone service that allows users to create and post content that can be viewed on mobile phones, and where the mobile phone carrier
  • An important element of the invention is provision of a universal shopping cart 111 whereby members of a human network can incorporate product information from merchants 100 into their published user-generated content 123 in order to promote the sale of those products, and the fact that the consumers (125a through 125n) of the published UGC 123 can view product promotions and product information as an integral part of the user-generated content, and that they can purchase products or mark them for later review and possible purchase, entirely within the published UGC 123 via the consuming component (135a through 135n). Only when finished and ready to check out does the consuming user (now a Buyer) (125a through 125n) interact with the universal shopping cart 111, specifically by going through the shopping cart's checkout procedure.
  • Fig. 2 outlines a method of the present invention.
  • businesses add products available for promotion and sale via the virtual community 120 to the universal shopping cart 111.
  • Merchants can specify terms under which the products can be promoted and sold when adding them to the shopping cart.
  • price which can be expressed as a fixed price or as a range of prices.
  • products can be placed in the universal shopping cart 111 for auction within the virtual community, and members of the virtual community could add that product to their UGC 123 and thereby accept bids; the winning bid would get the product, and the creator of the UGC 123 from which the winning bid was entered would receive a reward from the service provider 110 that operates the universal shopping cart 123.
  • Businesses may also upload additional information about their products into the universal shopping cart, for example the dates when the product is available, product images, shipping costs and schedules, promotional materials in text, image or video form, and so forth.
  • merchants may specify demographic or other information about the target market of the product, although it should be clear that among the key benefits of the instant invention is the fact that it is the users who self-select by choosing what products to promote and with what people to associate; merchants implicitly are marketing to the people who associate with (network with) the people who choose their products to promote within their UGC 123. By making demographic and other information about who might find the product most useful, merchants are not so much targeting a market segment as they are advising those who self- select the market segment.
  • step 202 virtual community members create user-generated content for posting or publishing as published UGC 123.
  • this step could comprise many possible actions by members of the virtual community, including but not limited to posting a blog entry, creating a video, adding content to a personal web page, updating a personal profile page, or adding a comment or essay in a public forum section of the virtual community.
  • the virtual community member selects products from the universal shopping cart and adds them to her user-generated content posting 203.
  • the user actually inserts or embeds a block of code downloaded from the universal shopping cart 111 into her user-generated content 123; this embedded code block could for example be hypertext markup language (HTML), extensible markup language (XML) or the like.
  • HTML hypertext markup language
  • XML extensible markup language
  • the code could contain a link to an image or a video, such that when a viewer of the UGC 123 clicks on the link they can view the image or watch the video. Such techniques are well established in the art.
  • the embedded code can also contain means for executing a purchase or for marking an item for later review and purchase. These means could be, but are not limited to, a "Buy” button viewable by the user ("user” herein refers to the consumer (125a through 125n) of user-generated content), a "hot spot” in an image or a video which, when moused over, displays a "buy this item” tag, or other similar means.
  • step 205 After the creating user has created her content and added products from the universal shopping cart 111, other virtual community members view the newly published posting 204 and may optionally choose to view or buy products that are promoted in the new posting. In particular, in step 205 some virtual community members buy products directly from the posting member's user-generated content posting. The user may choose to continue viewing UGC 123 of the same user, or indeed may move on to other network members' user- generated content 123. This is an important advantage of the present invention: users may continue browsing the same or other users' UGC 123 as desired, and thereby they may accumulate several purchase decisions (or tentative decisions) before deciding to check out and complete purchases. Users can move to checkout at any time or they may be prompted, if they elect to leave the social network, to go to checkout.
  • a virtual community member's product selections may be kept on hold and revisited on a subsequent visit to the virtual community; this functionality is implicit in the universal shopping cart, which receives (through the mechanism of the embedded code) a notification each time a user selects a product for viewing or purchase and can store this information for use when the user returns.
  • a user ultimately does decide to purchase, they proceed to the universal shopping cart checkout 206 where they can choose to add or drop products, add or change method of payment, select shipping options, and so forth.
  • the checkout feature will still be present.
  • IP internet protocol
  • the merchant receives notification of the order and payment arrangements from the service provider 110 that operates the universal shopping cart (step 207; recall that this service provider could in fact be the operator of the virtual community as well, but need not be).
  • the member from whose UGC 123 each purchase decision was made receives an endorsement fee or other monetary reward from the service provider 110 in step 208.
  • multiple purchases from multiple UGC promotions could be made.
  • the products could be from multiple merchants.
  • each transaction is tracked in the universal shopping cart as a tuple, record, or set of data elements containing at least the buyer's identity, the content creator's identity, and the product's identity (which can be tied to the merchant based on the data provided in step 201).
  • Fig 3. provides an example of what user-generated content (UGC)-containing product promotions according to the invention might look like.
  • the UGC 123 is a web page 300 containing user-created text 301.
  • the text describes how a DIY (Do it yourself) project was completed; this might be a common type of posting on a homeowner's social network.
  • the creator to the page added two tabs labeled "Recommended Tools” 302 and "Supplies” 303. On these tabs are placed text, tabular data, or (as in the example) images of products that were found useful to the author. It is clear that this is one natural form of mixing user-generated content 123 with product placements (i.e., advertisements).
  • Fig 4. provides an example of another embodiment of the invention.
  • user-generated content is viewed on a mobile phone or personal digitals assistant (PDA) 400.
  • PDA personal digitals assistant
  • a member of a virtual community has created her own content comprising a guided tour of New York City, including a map of the tour as she conducted it 401, a narrative of the tour 402, and a selection of "Great things to do in New York" 403.
  • the items (404a through 404n) are product placements selected by the content creator to enhance the value of her guided tour content by allowing viewers, as they follow her path through the city, to select and purchase additional activities without having to leave her content.
  • Each item (404a through 404n) represents a recommendation of a product (or service - these terms should be understood to be interchangeable throughout this specification) by a person whom the user is likely to trust more than a mass advertiser because the user is a member of the same virtual community as the content creator.
  • this location-based advertising example represents an extraordinarily precise targeting of an advertisement, and is thus one for which advertisers will in general be willing to pay a premium.
  • Fig. 5 is yet another embodiment illustrating an exemplary use of the invention to monetize user-generated content 123.
  • Merchants 500a through 50On
  • the virtual community is an online gaming community (514 and 520a through 52On) which shares an interest in games produced by game company 502, specifically the game domain 501.
  • the merchants could contract with the gaming company 502 to promote their products in the game domain 501, or they could upload product information directly to the universal shopping cart 111 as before.
  • the gaming company provides a game scenario editor 503 tailored to the domain 501, through the use of which game designer users 514 can design custom scenarios that can be deployed 506 and then viewed online 504 by players (520a through 52On).
  • the game designer user 514 can be a player as well, or she could be a specialist member of the virtual community who designs high-end scenarios full-time. But as in other embodiments of the invention, by gaining the ability to embed product promotion from merchants 500 into her scenarios, the game designer user 514 gains access to a valuable new revenue stream and a means of enhancing game play.
  • the products being sold might be game accessories, books, and items that are closely tied to the thematic content of the game, and these are items that players of the game would enjoy seeing in the game; real-world consumption becomes part of the alternate reality (especially when considers virtual worlds, a specialized kind of massively multiplayer online role-playing game that could have promotions added in as shown in Fig. 5).
  • Fig. 6 shows an example of how use of product placements in user-generated content can result in monetization of that content for its creators and for the operator of the virtual community 120.
  • the creator of the UGC 123 where the product was viewed can optionally be paid a Fee 3 608 by the virtual community operator.
  • the content creator may optionally be paid Fee 4 610 or Fee 5 611, respectively. It should be understood that these fees are exemplary in nature, and some, none or all of them may in fact be paid, and others not listed could be paid, in order to provide the content creator with an inventive to promote products that are likely to be attractive to the members of the virtual community who are likely to view her content.
  • Fig. 7 shows a product placement quality rating process of an embodiment of the invention. It would be extremely useful for a content creator to know which promotions were the most successful, and further to understand whether lack of success is due to lack of interest in the product or, more seriously, due to user discontent with how products are being promoted. Similarly, merchants and optionally virtual community operators have a need to understand how effective their marketing activities into a virtual community are. Merchants may choose to pay more, or to limit availability of certain products for placement to content creators who achieve quality ratings above some minimum threshold. Accordingly, after users view product placements within user-generated content and optionally make purchase decisions 701, users may optionally be asked to rate the perceived quality of the product placement or placements they have just viewed 702.
  • the request to rate quality can be done after every click-through, on a random sample basis, after every purchase, or based on any of a number of sampling techniques well established in the art.
  • Quality ratings provided by users are then aggregated 703 and used to establish overall ratings for each content creator. Ratings can be based on several optional "dimensions", such as suitability of endorsed or promoted products for the target audience, accuracy of descriptions provided by content creators (if any), quality of products purchased and purchase, payment, and shipping processes, and so forth. Essentially any factor that can contribute to perceived quality, or lack thereof, of product placements, viewing, order and receipt processes, and of products themselves, can be rated in this way. Ratings can then optionally be provided 704 to merchants and content creators.
  • a content creator might use these reports to refine methods of presenting product promotions, or to refine product selections.
  • Merchants can use this data, as mentioned, to refine their marketing efforts through virtual communities.
  • feedback scores can be provided to viewers of UGC 123 in the virtual community, for example by displaying information such as "this member's quality score is 97%, with 32 responses" when a product placement is selected for detailed viewing.
  • This reputation system is similar to others known in the art, for example on large auction and ecommerce sites; an additional element here is not so much how data is gathered or used but more what the gathered data represents - it reflects the evolving reputations of members of the virtual community as endorsers of products. It is anticipated by the inventors that merchants may well be willing to pay more for promotion of their products by content creators who in effect develop reputations as "product gurus to be trusted" within their communities.
  • Fig. 8 shows a method, according to an embodiment of the invention, for monetizing third party content.
  • Many users of virtual communities may desire not only to endorse, or advertise, products in their own UGC 123 as described above, but also to endorse products within or connected with third party content such as is commonly provided by content aggregators such as YouTube®, FlickR®, Revver®, and the like.
  • third party content such as is commonly provided by content aggregators such as YouTube®, FlickR®, Revver®, and the like.
  • Such users decide to monetize third party content on their own pages in step 801. Pages could be profile pages within a virtual community 120, scenarios within a gaming domain 501, personal blogs, personal websites, or any online location under control of the user.
  • step 802 browses one or more content aggregator sites to select third party content which can be used in conjunction with endorsements of products (or services).
  • This step is exemplary of the underlying step, which is that a user selects some content for display on some location under their control as described above, potentially at least for the purpose of endorsing and possible selling products and services to others.
  • content selection include, but are not limited to, selecting content from a storage device such as a local hard drive, a hard drive on an accessible network, a removable "thumb drive", a published CD or DVD, and the like.
  • a user copies embedded code from the content aggregator site in step 803.
  • embedded code as described above, is designed for insertion into online locations provided with a suitable insertion point, much as is accomplished in the art with embedded code for advertising networks. Again, this step is exemplary, as other means can be used within the scope of the invention to enable the embedding of the third party content in online locations under user control.
  • a user could add code written for the express purpose of inserting such content directly into her web site source code.
  • readily available software modules, or widgets, that enable streaming media could be inserted into an online location under control of a user, and content could be loaded directly into such a software module directly from a storage device.
  • users access a server operated by virtual community 120 or service provider 110 that hosts software that acts as a third party endorsement engine. This software and its associated server allow users to upload the embed code obtained in step 803 and to select products to endorse from among those made available for endorsement by merchants 100.
  • step 804 users load code obtained in step 803 into a software module provided by a service provider 110, for example the MyMugzy® widget provided by Pure Verticals, Inc.
  • a software module provided by a service provider 110, for example the MyMugzy® widget provided by Pure Verticals, Inc.
  • the MyMugzy widget, or equivalent software modules is adapted to contain code obtained in 803 and to interact with a universal shopping cart 111, thus linking the third party content and access to the universal shopping cart in a single software module that is suitable for inclusion in online documents or locations.
  • a subsequent step (805) users of an embodiment of the invention choose whether to make third party content accessible outside of the current online location.
  • steps 801 through 804 are performed on a suitable page or in a suitable software module hosted by service provider 110, which as before could either be the operator of a virtual community 120 or could be providing services on behalf of a virtual community 120
  • step 805 is the service provider's or virtual community's selection of whether users will be allowed to make third party content accessible outside of the virtual community 120.
  • the decision in step 805 may optionally be made based on specific rules or terms enforced by the owner or aggregator of the content selected in step 802.
  • Such rules or terms may be contractual or may be enforced through the inclusion in embedded code downloaded in step 803 of software routines which prevent redistribution of content beyond the location for which it was originally released.
  • a content aggregator or content owner can embed code which is rendered at the time of the selection in step 802 and which only allows selected content to be hosted at or viewed from the location from which a user selected the content.
  • a content aggregator or content owner could provide a list of online properties or domains within embedded code provided in step 803 to users, and only content hosted at one of the online properties or domains specified in a list so provided would be functional.
  • a content aggregator or content owner could include code means in embedded code provided to users in step 803 that, when users attempt to view content associated with the embedded code, communicates over a network such as the Internet with a specified service or server connected to the network and requests permission to display the content to the requesting user.
  • the provision of permission, and possibly the attachment of usage conditions to such permission can be based on a number of factors that could be included in the request, including but not limited to the identity of the requesting user, the membership status of the requesting user in some group or demographic segment, the time of day, and so forth.
  • step 806 the content is displayed within Mugzy- enabled pages within the virtual community 120 or within the website or domain to which the content was limited in step 805, and in step 807 other users of the virtual community or domain in which the content is hosted view the content and associated product endorsements and can optionally purchase products from within the hosting user's pages or locations.
  • step 808 the user posts or uploads embed code for the MyMugzy widget, or equivalent software modules or widgets adapted to contain the embed code from step 803 and suitable product endorsements, to one or more target external sites or online locations adapted to receive such embed code.
  • the embed code can be in JavaScript or any other suitable form that is commonly accepted by online properties such as virtual communities, blogging networks or sites, consumer feedback sites, and the like.
  • the decision in step 805 is not necessarily an either/or decision; in some cases users will be allowed to export the third party content and associated product endorsements and also to host them within the virtual community or service provider or user-controlled location at which the decision 805 was executed.
  • a user may desire to display a video from a favorite coffeehouse musician and endorsements for one or more of the musician's published CDs. The user can do this from her profile page in a social network or other virtual community, for example by following a link provided by the social network and then browsing third party content to find a suitable video.
  • the user can then select products for endorsement, in this case CDs from the favorite musician, using the Mugzy third party engine provided by the social network.
  • the third party embed code and product endorsement code is obtained and linked one to the other, the user can add the video for viewing under a "music I have recently found" heading on her Mugzy-enabled profile page within the social network, and she can also obtain the equivalent MyMugzy embed code, which in effect wraps around the full functionality provided on the Mugzy-enabled personal profile page in an embeddable software object that is invoked when the MyMugzy embed code is itself invoked from an external location.
  • MyMugzy embed code can be embedded in media files provided with insertion points for embedded code and distributed on a CD or removable storage device to particular individuals. Those receiving individuals could then, when playing the content on the CD or storage device at their leisure, view and purchase product endorsements from the endorsing user whenever the viewing is conducted while online (the MyMugzy embed code, like all embed code, requires access over the Internet to one or more locations specified in the embed code; in this case the original virtual community's third party engine).
  • MyMugzy code embed code is uploaded to a suitable external web site, virtual community page or other online location (or it is loaded into a suitable network-connected playback device if the code is loaded on a CD or portable storage device)
  • visitors to the external site or users of the CD or portable storage device
  • viewing users do not need to leave the hosted content in order to view or purchase endorsed products; the code necessary to connect back to the universal shopping cart is included in the MyMugzy embed code and the entire viewing, selection and checkout process (or any portion thereof) can be performed from within the control of the MyMugzy widget without leaving the associated third party content.
  • Fig. 9 illustrates a preferred embodiment of the invention in which viewers of a Mugzy-enabled site 900 view third party content while viewing a user's page 902 on the site.
  • the user responsible for page 902 accesses, via a third party endorsement engine 901, third party content available at one or more content aggregator sites 910.
  • Third party content 904 is provided by content creators or owners 911, who optionally upload their content to one or more content aggregation sites 910.
  • Content creators 911 can upload the same content to one or more aggregators, and users of the Mugzy-enabled site 900 can access third party content from one or more aggregators. Additionally, not shown in Fig.
  • users can access third party content directly from the content creators 911 without the intermediary services of a content aggregator 910.
  • Users responsible for user- managed pages 902 on site 900 access a third party endorsement engine 901 not only to browse and select third party content, but also to interact with a universal shopping cart 111 in order to select products or services for endorsement within 903 or alongside 905 the third party content.
  • the third party content is a video 904, and products are endorsed via embedded endorsements 903 which can be inserted at defined insertion points within video 904 or can be viewed by mousing over hot spots in the video window.
  • Hot spots can be made active throughout the length of the video or only during certain portions of the video, as specified by the managing user in the third party endorsement engine 901.
  • endorsements 905 can be deployed adjacent to, or close to, the third party content according to the invention.
  • Visitors 913 to the Mugzy- enabled site 900 may view user-managed pages 902 and in particular they may view third party content 904 that is hosted thereon. While viewing third party content, visitors 913 are optionally shown one or more embedded, adjacent or nearby product endorsements (903 and 905). At any time while viewing the third party content, viewers may elect to click on or otherwise select one or more of the product endorsements in order to view more details about the product or products being endorsed.
  • the additional information, and the ability to select endorsed products for addition to a universal shopping cart, is managed by the third party endorsement engine 901.
  • Fig. 10 shows another embodiment of the invention more particularly pointing out an exemplary set of relationships between the various entities involved in monetization of third party content. Not all the entities shown in Fig. 10 are required in every embodiment of the invention, as these entities may interact in various combinations, each leading to the endorsement of merchants' products by users who endorse the products in conjunction with displaying third party content and make possible the purchase of said products by other users while they are viewing said third party content, according to the present invention.
  • a service provider 1010 provides a universal shopping cart 1011 to enable merchants 1000 to make product placements 1001, passing product information about products that are available for sale through the service provider 1010 using interface 1003 to the universal shopping cart 1011, as well as a means for receiving sales transactions 1002 from the universal shopping cart 1011 via another interface 1004.
  • the interfaces 1003 and 1004 need not be separate, but the functions of product placement 1001 and sales transactions 1002 could be carried out over a single interface between the merchant's 1000 systems and the universal shopping cart 1011. This is in general true of the many interfaces described in various embodiments of the invention - the precise arrangement of interfaces is not integral to the invention, but rather the exemplary combinations of functionality enabled to be made through use of the interfaces is essential to the invention.
  • Service providers 1010 are common on the Internet today and could include one or more of virtual communities, web hosting facilities, internet service providers, and the like.
  • Service providers 1010 provide endorsers 1020 with a variety of services intended to enable them to monetize third party content by endorsing products within or associated with the third party content.
  • service providers 1010 provide in an embodiment of the invention the capability to endorsers, using endorsement engine 1012 via interface 1024, to incorporate third party content obtained from hosting site 1031 operated by content aggregator 1030 into user-managed pages 1013, 1025 or 1026.
  • the third party content is generally created separately from the content aggregator 1030, with content creators 1050 creating content according to their goals and desires.
  • Content creators create content optionally using an offline content creation tool 1052 and then uploading the content to one or more content aggregators 1030 using an authoring and uploading tool 1051 that is connected via interface 1054.
  • content creators can use an online authoring and uploading tool 1051 to create content directly online and to submit it to one or more content aggregators 1030 using interface 1054.
  • offline and online content creation tools There are a multitude of well-known offline and online content creation tools, and many content aggregators, and the creation, uploading and hosting (in a content aggregator) of user-generated content is very well known in the art.
  • Service providers 1010 also provide services directly to viewers 1040 of hosted third party content by enabling them, when viewing user-generated pages 1013, 1025 or 1026 using a consuming component 1041, to receive and view product endorsements embedded in or adjacent to third party content that is provided as part of user-generated pages 1025, 1026 or 1013, to view product details, add products to their personal universal shopping cart 1011, and purchase items directly through the MyMugzy or equivalent widget utilizing the services of the universal shopping cart 1011 without leaving the page they are viewing.
  • endorsers can also obtain content directly from content creators without using the services of a content aggregator 1030, in one of several ways.
  • Content creators often make their content available for download from their own web pages or personal blogs; content from these sources can be downloaded either in the form of media files that can be loaded directly into readily available streaming media hosting software that can in turn be embedded into user-generated pages 1013, 1025 or 1026.
  • embed code can be obtained from the content creator directly in a process directly analogous to that used to host content that resides on content aggregator sites.
  • there are many means for delivery of third party content directly to endorsers such as on storage devices or via email.
  • Endorsers 1020 are thus provided with a rich variety of means of obtaining and hosting third party content and monetizing that content by embedding or closely associating (by adjacent or close placement on user-controlled pages) product or service endorsements.
  • endorsers 1020 use authoring components 1021 to generate pages 1013, 1025 or 1026, or combinations thereof.
  • Endorsers connect via interface 1024 from an authoring component to an endorsement engine provided by service provider 1010.
  • Endorsers can obtain third party content directly from content creators 1050 or content aggregators 1030, and obtain embed code or media files which are then uploaded to the third party engine 1012 of service provider 1010.
  • Endorsers may, according to the invention, browse products that are eligible for endorsement or promotion in service provider 1010's environment either by connecting directly to a universal shopping cart 1011 provided by the service provider or by browsing available products in the third party endorsement engine if service provider 1010 chooses to configure the third party monetization system accordingly.
  • Endorsers after selecting third party content and appropriate content embed code, and after selecting products or services to endorse, receive complete embed code to enable the embedding of a MyMugzy or equivalent software module directly into a finished external page 1025 or a personal home page 1026; alternatively the endorser receives embed code adapted for inclusion in pages belonging to, or managed by, the endorsing user within the service provider's environment (in these cases the use of an embedded software widget is optional, as the endorsement engine, the universal shopping cart and the user page 1013 are all within the domain, or technical and business operating environment, of the service provider 1010).
  • endorsing users 1020 are able to monitor and change their endorsement settings directly through the same user interface embedded in pages 1013, 1025 or 1026 as is used by viewers 1040; since viewers who want to buy products and endorsers who want to modify endorsements will need to be identified before they can conduct such transactions, the universal shopping cart provides an authentication service that is accessed directly by user pages within the service provider environment, or via the MyMugzy or equivalent widget (under control of the embed code) when viewers access product endorsements from external pages 1025 or 1026.
  • endorsing users are able to view, monitor and modify their endorsements and third party content from within the hosting page, and viewers are able to view, rate, comment on, and purchase endorsed products from within the user-managed pages 1013, 1025 or 1026.
  • Fig. 11 provides an exemplary illustration of an embodiment of a user-controlled online page, in this case an endorser's home page 1101 (corresponding for example to element 1025 in Fig. 10). Endorsers may put any content they desire on such a page, such as a personal profile section 1104 or other content 1103 that does not use third party content.
  • a user can place a third party video on her home page 1101 using the MyMugzy widget 1102.
  • this or equivalent widgets provide a container for hosting the embed code or media file of the third party content (in this example, a "cool video"), and for hosting the embed code for the product/service endorsement functionality.
  • Fig. 12 provides a detailed view of an exemplary embodiment of a MyMugzy widget 1200 of the invention.
  • the widget contains either a media file containing third party content or embed code which retrieves the third party content when requested by a viewer, and it contains embed code that connects back to the universal shopping cart 1011 and allows a visiting user to view product or service endorsements, review or comment on endorsements or endorsed products or services, rate endorsements, endorsers, or endorsed products or services, and purchase products or services from directly within the widget 1200.
  • media viewing control 1201 are provided to allow viewers to view third party content in the widget and to control how that content is viewed (for example, by providing pause, forward and back buttons as shown).
  • buttons are provided to Buy 1202 endorsed products or services or to Edit 1203 product/service endorsements (this feature is only accessible to the endorsing user).
  • Product or service endorsements may be made visible to the viewer in a number of ways according to the invention, including pop up endorsements that are displayed when a viewer mouses over a hot spot in the widget (hot spots may be visible to prompt the user, or invisible so that users can be encouraged to mouse over items in the video in which they are interested, said items optionally being associated with hidden hot spots that cause an endorsement to pop up).
  • endorsements can, at the discretion of the endorser, be inserted at fixed insertion points in the third party content (although typically this approach requires that the content creator has previously inserted such an anchor or insertion point in his content and made it available to third parties for ad insertion).
  • controls or buttons can be arranged, and many combinations of controls or buttons that can be provided to viewers. Buttons may be always present, or they may only "appear" (become visible) when they are available for use (for example, an edit button may be invisible until and unless a visiting user properly identifies herself as the endorsing user who is hosting the widget, to prevent other viewers from attempting to edit the endorsements or from being confused by the extraneous button).
  • Fig. 13 shows an example of how use of product placements in third party content can result in monetization of that content for its creators 1050, its aggregators 1030, service providers 1010, and endorsers themselves 1020.
  • a service provider 1010 in step 1301, negotiates revenue share arrangement with one or more merchants 1010 and stores information pertaining to the agreed revenue share in a third party endorsement engine 1011.
  • the service provider 1010 negotiates revenue share arrangements with one or more content aggregators 1030, and stores information pertaining to the agreed revenue share in a third party endorsement engine 1011.
  • content aggregators 1030 enable content creators 1050 to make content available for use by endorsers 1020.
  • step 1304 the service provider 1010 informs its users that they now have the ability to add third party content to their content pages, and that the abilities to endorse products or services that are described above for user-generated content are now available to them for third party content.
  • step 1305 interested users become endorsers, hosting third party content with associated or embedded product placements, promotions or endorsements.
  • viewers of content whether hosted in endorser pages 1013 within the service provider environment or on external pages 1025 managed by the endorser, or on endorsers' own home pages 1026, view associated endorsements and optionally buy products.
  • step 1307 revenue generated as a result of product or service sales made is distributed to merchants, endorsers, content creators,, and content aggregators as agreed, with the balance being retained by the service provider.
  • Fig. 14 represents a system in which connection and communication is via a wide area network, such as the well-known Internet network.
  • system functions are accomplished through a network-connected server (or group of servers) represented as catalogue 1401 in Fig. 14, which server comprises a data repository 1402 and software 1403.
  • the software comprises all routines necessary to communicate with member businesses and members of a virtual community, which can be a social network or another sort of community wherein members may be identified and tracked, and wherein members may create content (UGC - user generated content) to be shared (accessed; consumed) by other members.
  • Other functions described herein are within the accomplishment of server 1401 as well.
  • the catalogue site is particular to a specific virtual community (VC), but in some embodiments may extend to several virtual communities, wherein the communities are members of the overall group.
  • VC virtual community
  • businesses 1404 qualify and participate in the catalogue (in the system) as approved business members, and this activity is illustrated at point 1404.
  • Individual member businesses may compose and enter advertisements, which may be of any digital composition, such as text, video, Rich Media and the like, and in some embodiments may also enter information regarding goods and services, such information that may be entered in UGC and lead to sales of the goods and services.
  • the material provided by the businesses will include code compatible with the user-generated content, and upon the code being activated in the user-generated content by a second user, the second user is redirected.
  • the selecting user may be redirected to a site hosted by the business that provided an advertisement.
  • the selecting user may be redirected to a shopping cart, as described in enabling detail in other embodiments above, and thereby be enabled to buy the product or service.
  • the businesses may also cooperate with a publisher application 1405, typically a part of software 1403, to set certain UGC criteria.
  • the Publisher application may be downloaded to individual businesses and operate locally, and only results may be transmitted along with advertisements and other sales information to Catalog 1401.
  • each business may set certain criteria which a community user/member will have to meet to be able to select that business' s ads and/or sales information and use them in that user's UGC, and certain procedures that may need to be followed. For example, businesses may wish to preview all or part of user- generated material before deciding if that material is suitable to associate with an advertisement or sales information for the business.
  • the Catalogue through SW 1403, tracks and stores member activity (history) and uses a pre-programmed process to post a user rating.
  • This rating may be keyed to such characteristics as the quantity of content that user typically generates, the quality of the content, the nature of the content (as to closeness to the nature of the business or the businesses products and/or services), or user popularity among other members, which may be tracked in a number of different ways.
  • This feature provides business advertisers with a way to control where and how their advertisements and offers may be disseminated in the virtual community.
  • Fig. 15 illustrates one embodiment of the invention.
  • a business-to-business (“B2B”) eProcurement network 1500 is coupled to a virtual community 1550 via an integrated eProcurement-to-virtual community (e2VC) system 1520.
  • the e2VC system comprises a Master B2B Console 1501, which is a single point of configuration and control for merchants (1502 ⁇ through 1502 «) who are members of the B2B eProcurement network.
  • Master B2B Console Using the Master B2B Console, merchant members can conduct all the types of activities normally associated with B2B eProcurement networks, including but not limited to buying and selling products, services and commodities, B2B requests for quotations (RPQ), reverse auctions, B2B trading, etc.
  • RPQ B2B requests for quotations
  • the Master B2B Console also comprises a Universal Shopping Cart 1551, which acts in an analogous role for virtual network 1550 as the Master B2B Console 1501 does for the B2B Procurement network 1500.
  • members (1552a through 1552n) of the virtual community are provided the ability to buy products placed in the universal shopping cart 1551 by the plurality of merchants 1502, and to do so from within the familiar user interfaces of the virtual community 1550.
  • Interactions with the universal shopping cart are via data network connections 1553, which can be the Internet but are not required to be so; any wide-area networking technology known in the art can fulfill the function of data network connections 1553.
  • Fig. 16 provides a more detailed view of the interactions that take place between Master B2B Console 1501 and universal shopping cart 1551 in an embodiment of the invention.
  • traditional B2B functions are carried out by merchants 1502 via specific modules of the Master B2B Console 1501, including but not limited to buying 1602, selling 1603, RFQ support 1604, reverse auctions 1605 and B2B trading 1606.
  • Additional "Business to Virtual Community" of "B2VC" modules of the invention include modules for product promotions 1607, user surveys 1608, catalog information concerning products available to sell 1609, and transaction modules for executing and fulfilling sales order 1610.
  • B2VC modules in Master B2B Console 1501 have counterparts in the Universal Shopping Cart 1551, to which they connect via data connections 1630 (another example of the data connectivity illustrated by connections 1510 and 1511 in Fig. 15).
  • Exemplary counterpart modules include a module for advertisement and promotional campaign management 1624, one for user survey management 1625, another for the shopping cart's product catalog 1626, and the shopping cart's checkout module 1627.
  • E2VC allows business a unique ability of using one master console for all of their eProcurement needs while simultaneously allowing them to sell products to and through virtual communities, which represent extremely valuable new markets insofar as the participants in virtual communities tend to self-organize into identifiable market segments with common needs and desires.
  • One challenge which the instant invention addresses is that there is currently no way to effectively and proactively market to those dynamic, self-organizing market segments other than using tag-driven ad campaigns. Because of the variety of services which can be provided via the Master B2B Console, businesses are able to manage automated advertising campaigns, promotions, and member surveys with virtual communities that are e2VC-enabled. It should also be noted that the pairings shown in Fig. 16 between Master B2B Console 1501 and universal shopping cart 1551 are not necessarily or even primarily exclusive; a merchant may choose to participate in more than one B2B eProcurement network, and he may choose to market to more than one social network from any given B2B eProcurement network.
  • Users 1552 of the virtual community also interact with several distinct modules within the universal shopping cart of the invention, including receiving served ads while viewing content from within the virtual community from ad serving module 1624, responding to surveys provided by survey content module 1625, viewing product information and options provided via the product offers module 1623, and checking out to complete purchases made using the universal shopping cart using checkout module 1627.
  • these are exemplary functions, and there may be more or less functions provided by the universal shopping cart, or by equivalent virtual community-hosted software applications, in embodiments of the invention.
  • Some important elements are the existence of integration via links 1630 to the Master B2B Console and of at least the checkout module 1627 for executing transactions within the virtual community.
  • Fig. 17 provides an overview of an exemplary method, according to an embodiment of the invention, that a merchant would go through to market products for sale through one or more virtual communities.
  • the merchant selects products to sell into the virtual community in step 1701.
  • product selection would be done with a view toward leveraging unique demographics or preference patterns of a given virtual community.
  • this function may be performed within the virtual community itself, either by its users or by marketing specialists who analyze the demographics and self-organizing groups of the social network.
  • Merchants may, according to an embodiment of the invention, pass on parameters such as target demographics, content keyword tags that should be targeted, media types or content types that should be targeted, and possibly collaborative filtering type information (for example, market this product to users of your community who have shown a strong interest in foreign cars).
  • the merchant may further specify details (step 1703) about advertisement placements, quantities, and targeting to be executed in virtual community 1550 by universal shopping cart 1551; this function is also performed via Master B2B Console 1511. Additionally, the merchant may specify what fee she is willing to pay to the virtual community for selling the product or products in question. The fees may vary from merchant to merchant and product to product. Furthermore, the merchant may specify user survey policies in optional step 1704. The merchant may conduct any desired surveys in connection with the product offers, again through the devices of universal shopping cart 1551 or equivalent virtual community software application. Finally, the merchant receives and processes orders 1705 directly from Master B2B Console 1511, which in turn receives order information from universal shopping cart 1551.
  • Fig. 18 illustrates a method of an embodiment of the present invention which focuses on a chain of events controlled by members of virtual community 1550.
  • a member of the virtual community views content (step 1801) within the virtual community's site, the user may be shown one or more advertisements or other product placements within the content of the virtual community. If, in response to these ads or placements, the user decides to purchase one or more items, the user may select item or items 1802 and continue interacting normally with the virtual community. When the user is ready to execute a purchase, the user chooses to go to universal shopping cart checkout 1703.
  • the universal shopping cart By storing a catalog of available products from a plurality of merchants and making those products, and optionally advertising about those products or their vendors, available as part of the overall virtual community content experience, the universal shopping cart acts not only as a shopping cart but also as a "virtual store" that is seamlessly woven into the content fabric of the virtual community. It is not seen by the user until it is needed to execute a purchase using the checkout module 1627.
  • the universal shopping cart conducts the checkout for the user, carrying out the normal steps of allowing the user to specify form of payment (and verifying payment validity), selecting from a plurality of shipping options, and the like, the universal shopping cart sends the finished order directly to the Master B2B Console in step 1804.
  • the Master B2B Console then parses the transaction and sends the relevant product orders to each affected merchant (step 1805). Additionally, in step 1806, the Master B2B Console consults configuration information concerning the fees to be paid for each sale transaction, and these fees are credited to the virtual community by the Master B2B Console, effectively by conducting a payment transaction back to the particular virtual community. Finally, the Master B2B Console prepares aggregated reports on transactions conducted in step 1807.
  • e2VC networks can operate with virtual communities other than the familiar online examples such as online social networks. For example, using internet protocol television
  • IPTV IPTV
  • virtual communities can be formed in a manner analogous to, but different than, what happens on the Internet.
  • Viewers of highly targeted programming can establish "virtual channels" that may consist of, for example, a mix of user-generated and professionally- generated content, and may include a high degree of interactivity.
  • Mobile phone users may form "friends and family” and similar types of social networks.
  • Members of an organization may agree to establish an "always on" conference bridge using conventional telephony, and members may join and leave the conference at will.
  • Multilevel marketing companies, or network marketing companies often use networks of associates who conduct home parties centered on particular products or services.
  • a virtual community In each of these non-traditional cases, a virtual community is established whose membership is self-organized and dynamic, and in each case the virtual community constitutes a highly desirable, if sometimes ephemeral, target market segment for appropriate product and service vendors.
  • the e2VC concept is applicable in all of these cases. What is needed is a data communications channel from the universal shopping cart to at least one of the members of the virtual community (for example, the person leading a home party) for the passing of product and promotion data from the shopping cart to the group and for executing orders in the shopping cart.
  • Fig. 19 is an illustration of how the e2VC system and method of the present invention can be used with an offline virtual community such as those just discussed.
  • Universal shopping cart 1551 is, as before, connected directly to B2B eProcurement network 1501 to enable the e2VC invention.
  • B2B eProcurement network 1501 to enable the e2VC invention.
  • only some of the members (1552 ⁇ and 15526) of the perhaps spontaneous social network consisting of a plurality of human users (1552 ⁇ , 15526, 1552c and 1552 ⁇ / in this example) are connected via a communications endpoint (1901 ⁇ and 19016, respectively) to the universal shopping cart 1551 via communications links 1553 ⁇ and 15536.
  • Communications endpoints 1901 could be telephones, mobile phones, wirelessly connected laptops, PDAs with satellite connections, etc.
  • any device which can establish a communications link to the universal shopping cart 1551 The humans in the virtual community of Fig. 19 communicate with each other over some other communications means 1902, which could be one of plain old telephone calls, face to face interactions as at a home party, or even hand signals on a crowded trading floor.
  • the humans interact freely, and one or more (there must be at least one) of the members of the group/virtual community interacts with universal shopping cart 1551 via his or her communications endpoint. It is not even necessary for communications links 1553 to be "data links"; a plain old phone call could work if universal shopping cart 1551 is enabled with a voice application platform, which is well known in the art.
  • Fig. 20 illustrates yet another embodiment of the present invention referred to by the inventors as a "Brand Bazaar".
  • the Brand Bazaar services are provided through a website at a URL BrandBazaar.com 2000.
  • BrandBazaar.com uses the e2VC model for site services and extends the e2VC process by allowing one or more external sites 2010 to participate through a set of interfaces 2060. These interfaces are open to third parties and can be application programming interfaces (APIs), web services, or the like. It will be understood by one practiced in the art that there are multiple common ways of interfacing two ecommerce servers using the Internet 2001 (not shown specifically in Fig. 20) or dedicated networks.
  • APIs application programming interfaces
  • External sites can be for example virtual or online catalogs 201 Ia- b, B2B marketplaces 2012a-c, or any similar site or service from which one or more merchants submit products for possible promotion by end users to the Master B2B Console 2000, or to receive notifications of sales made as a result of end user endorsements made possible through the joint operation of the Master B2B Console 2000 and one or more universal shopping carts hosted in virtual communities 2020a-c or other online services 2040a-c.
  • an electronics manufacturer makes certain of its products available for endorsement, promotion or sale by end users in association with their user-generated content or third party content (possibly from content aggregator 2040b such as YouTube), by uploading relevant product information via interfaces 2060 to the Master B2B Console 2000.
  • Users desiring to promote a manufacturer's products can view them in a universal shopping cart in one or more virtual communities 2020a-c or other online services 2040a-c and can select one or more products to endorse or promote.
  • the user may optionally promote selected products in or associated with their own user-generated content or in or associated with third party content.
  • Other users in viewing content containing or associated with product endorsements or promotions may select products to purchase, and make purchases including such normal activities as selecting quantities, shipping methods, insurance options, and the like.
  • actual fulfillment of consumer purchase orders made through a universal shopping cart is carried out by a different external site 2010 than the one from which the product was originally entered into the E2VC process via the B2B Master Console 2000.
  • the product is an electronics product from a manufacturer, and the manufacturer had directly submitted the product to the Master B2B Console 2000 using an interface 2060
  • a purchase made by a consumer could be routed by the Master B2B Console 2000, via interfaces 2060, to a third-party fulfillment specialist 2012a-c that actually coordinates payment, funds transfer, shipping and any required follow-up with the purchaser.
  • a third-party fulfillment specialist 2012a-c that actually coordinates payment, funds transfer, shipping and any required follow-up with the purchaser.
  • Such arrangements are common in trade, and arrangements between manufacturers and third- party fulfillers could be made offline, through an electronic B2B Marketplace 2012a-c, or directly within the E2VC process using a Mugzy Manager software module 2013 or similar software associated with the Master B2B Console 2000.
  • one or a plurality of external ecommerce facilities 2010 can separately or jointly upload product information, promotional material, commercial information such as pricing, quantities, contractual requirements, lists of banned consumer endorsers, lists of products or web sites with which a given product is not to be associated, and the like, to the Master B2B Console.
  • Endorsing users can access this information in order to make informed selections of products they wish to endorse (from the set of products which they are allowed by the Master B2B Console to see), from within a virtual community such as MySpace 2020b, or another social network 2020c, or a content aggregator 2040b such as YouTube, or a gaming community such as a massively multiplayer online role-playing game 2040c, or indeed any virtual community Master 2020a or indeed any website 2040a adapted to interoperate with the Master B2B Console 2000 via the Internet 2001.
  • a virtual community such as MySpace 2020b, or another social network 2020c, or a content aggregator 2040b such as YouTube, or a gaming community such as a massively multiplayer online role-playing game 2040c, or indeed any virtual community Master 2020a or indeed any website 2040a adapted to interoperate with the Master B2B Console 2000 via the Internet 2001.
  • User endorsements or promotions of products can be viewed by other users via Mugzy components 2021 and 2041 that are provided by virtual communities 2020a-c or other online services 2040a-c, or they can embedded within a user's own homepage 2030a, a user's personal blog 2030b, or any personal web page or other online content controlled by the user 2030c, or indeed via Mugzy Mobile 2050 interfaces on a mobile phone or via IP TV.
  • an IP TV provider 2060 interacts with a Master B2B Console 2000 to obtain information about products and promotions available for endorsement in user content, and makes this information available in its own Brand Bazaar 2061, which is in effect a separate Master B2B Console 2000 hosted by the IP TV service provider 2060.
  • the IP TV service provider 2060 may choose to operate a shopping channel that directly sells products made available through an external Master B2B Console 2000 (this gaining access to a large variety of products made available by sources such as manufacturers with whom the IP TV service provider 2060 may have no formal business relationship), or that allows consumers to sell products by providing content and associated product endorsements (for example, a funny home videos show with consumer-generated product endorsements could be hosted by the IP TV service provider 2060 in which viewers would be able to interactively view detailed information and purchase endorsed products using the IP TV Brand Bazaar 661 without leaving the show or having to use their computer to go online).
  • a funny home videos show with consumer-generated product endorsements could be hosted by the IP TV service provider 2060 in which viewers would be able to interactively view detailed information and purchase endorsed products using the IP TV Brand Bazaar 661 without leaving the show or having to use their computer to go online).

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
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Abstract

L'invention porte sur un système de commerce électronique qui comporte un moteur d'approbation et un logiciel d'interface couplé au moteur d'approbation et conçu pour interagir avec une ou plusieurs sources de contenu connectées sur un réseau. Dans un mode de réalisation, le logiciel d'interface permet à un utilisateur d'approbation de naviguer sur les sources de contenu et de sélectionner un élément de contenu, d'entrer un code associé à l'élément de contenu sélectionné, de voir des informations de produit, de sélectionner un produit à approuver et d'entrer un code associé au produit sélectionné. Lors de l'activation du code spécifique au contenu par un utilisateur de visualisation, l'utilisateur de visualisation est connecté au contenu sélectionné et peut visualiser le contenu sélectionné, et lors de l'activation du code spécifique au produit par un utilisateur de visualisation, l'utilisateur de visualisation est connecté à un chariot d'achat connecté à un réseau, pour être ainsi autorisé à acheter le produit.
PCT/US2008/012999 2007-11-20 2008-11-20 Procédé et système pour monétiser un contenu de tiers Ceased WO2009067244A1 (fr)

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US98942507P 2007-11-20 2007-11-20
US98943007P 2007-11-20 2007-11-20
US60/989,430 2007-11-20
US60/989,425 2007-11-20
US1354807P 2007-12-13 2007-12-13
US61/013,548 2007-12-13
US11/968,384 2008-01-02
US11/968,384 US20090132342A1 (en) 2007-11-20 2008-01-02 Method and System for Linking eProcurement to Virtual Communities
US11/968,374 US20090132341A1 (en) 2007-11-20 2008-01-02 Method and System for Monetizing User-Generated Content
US11/968,374 2008-01-02
US12/023,492 2008-01-31
US12/023,492 US20090132311A1 (en) 2007-11-20 2008-01-31 Method and System for Monetizing User-Generated Content
US4389708P 2008-04-10 2008-04-10
US61/043,897 2008-04-10
US12/291,207 US8244596B2 (en) 2008-01-02 2008-11-07 Method and system for monetizing third-party content
US12/291,207 2008-11-07
US12/313,423 2008-11-19
US12/313,423 US8175928B2 (en) 2007-11-20 2008-11-19 Method and system for linking eProcurement to virtual communities

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