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WO2008130270A3 - Method for automatically disseminating advertising messages of good and service advertisers taking into consideration the user's device parameters and a system for carrying out said method - Google Patents

Method for automatically disseminating advertising messages of good and service advertisers taking into consideration the user's device parameters and a system for carrying out said method Download PDF

Info

Publication number
WO2008130270A3
WO2008130270A3 PCT/RU2008/000115 RU2008000115W WO2008130270A3 WO 2008130270 A3 WO2008130270 A3 WO 2008130270A3 RU 2008000115 W RU2008000115 W RU 2008000115W WO 2008130270 A3 WO2008130270 A3 WO 2008130270A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
user
consideration
mobile device
taking
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/RU2008/000115
Other languages
French (fr)
Russian (ru)
Other versions
WO2008130270A2 (en
Inventor
Oleg Olegovich Teterin
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Obshchestvo s Ogranichennoy Otvetstvennostyu "Esfarm"
Original Assignee
Obshchestvo s Ogranichennoy Otvetstvennostyu "Esfarm"
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Obshchestvo s Ogranichennoy Otvetstvennostyu "Esfarm" filed Critical Obshchestvo s Ogranichennoy Otvetstvennostyu "Esfarm"
Publication of WO2008130270A2 publication Critical patent/WO2008130270A2/en
Publication of WO2008130270A3 publication Critical patent/WO2008130270A3/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1895—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast for short real-time information, e.g. alarms, notifications, alerts, updates
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/58—Message adaptation for wireless communication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/04—Protocols specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/303—Terminal profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

Landscapes

  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Telephonic Communication Services (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention relates to systems for advertising goods and services and in particular to interactive systems for disseminating advertising information messages via telecommunications channels. Said invention makes it possible to increase the advertising efficiency, to personalise delivered advertising information to the mobile terminal user and to reduce the volume of the advertising and information message traffic and the advertiser expenses. The inventive method for automatically disseminating advertising messages of good and service advertisers taking into consideration the user's device parameters, consists in determining the maintained functions and parameters of the mobile device at a recording stage, in forming a corresponding advertising message with classification indexes of the mobile device users taking into consideration the information about the maintained functions and parameters of the mobile device, in transmitting the above-mentioned message to a distribution process control device, wherein, in response, a package of advertising messages, containing at least one advertising message, to be sent to a concrete user is formed, taking into consideration the classification indexes of said user and the maintained functions and parameters of the mobile device, in generating requests for the possibility of receiving said advertising message packages by the user and, when the possibility of receiving the packages of advertising messages is confirmed, in transmitting said packages of advertising messages to the subscriber's mobile device.
PCT/RU2008/000115 2007-02-28 2008-02-28 Method for automatically disseminating advertising messages of good and service advertisers taking into consideration the user's device parameters and a system for carrying out said method Ceased WO2008130270A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
RU2007107478/09A RU2007107478A (en) 2007-02-28 2007-02-28 METHOD FOR AUTOMATED DISTRIBUTION OF ADVERTISING MESSAGES OF ADVERTISERS OF GOODS AND SERVICES TAKING INTO ACCOUNT USER EQUIPMENT PARAMETERS AND SYSTEM FOR ITS IMPLEMENTATION
RU2007107478 2007-02-28

Publications (2)

Publication Number Publication Date
WO2008130270A2 WO2008130270A2 (en) 2008-10-30
WO2008130270A3 true WO2008130270A3 (en) 2009-01-22

Family

ID=39866412

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/RU2008/000115 Ceased WO2008130270A2 (en) 2007-02-28 2008-02-28 Method for automatically disseminating advertising messages of good and service advertisers taking into consideration the user's device parameters and a system for carrying out said method

Country Status (2)

Country Link
RU (1) RU2007107478A (en)
WO (1) WO2008130270A2 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9544385B1 (en) 2014-02-24 2017-01-10 Google Inc. Providing second content items in association with first content items
US10887406B2 (en) * 2017-08-16 2021-01-05 Google Llc Dynamic content loading selection

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999055066A1 (en) * 1998-04-17 1999-10-28 Zetmeir Karl D Telephone call management software and internet marketing method
RU2192049C1 (en) * 2001-12-26 2002-10-27 Гаврилов Сергей Анатольевич Method for distributing publicity information messages
US7027802B2 (en) * 2000-12-13 2006-04-11 Alticast, Corp. Method of displaying advertisement on display of mobile communication terminal
EA200501816A1 (en) * 2004-04-13 2006-08-25 Глобал Директ Менеджмент Корп. METHOD AND SYSTEM FOR PUBLICATION OF ADVERTISING COMMUNICATIONS IN THE MOBILE COMMUNICATION SYSTEM

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999055066A1 (en) * 1998-04-17 1999-10-28 Zetmeir Karl D Telephone call management software and internet marketing method
US7027802B2 (en) * 2000-12-13 2006-04-11 Alticast, Corp. Method of displaying advertisement on display of mobile communication terminal
RU2192049C1 (en) * 2001-12-26 2002-10-27 Гаврилов Сергей Анатольевич Method for distributing publicity information messages
EA200501816A1 (en) * 2004-04-13 2006-08-25 Глобал Директ Менеджмент Корп. METHOD AND SYSTEM FOR PUBLICATION OF ADVERTISING COMMUNICATIONS IN THE MOBILE COMMUNICATION SYSTEM

Also Published As

Publication number Publication date
WO2008130270A2 (en) 2008-10-30
RU2007107478A (en) 2008-09-10

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