RU2192049C1 - Method for distributing publicity information messages - Google Patents

Abstract

FIELD: commercial network systems. SUBSTANCE: method involves recording files of publicity information message suppliers on the central station using the central station database. Account of each publicity information message supplier is formed in the central station payment system. Messages received from publicity information message suppliers are delivered to all interested users according to broadcasting conditions set on the central station. Price is assigned to the suppliers for delivering each individual publicity information message to a user and bonus is assigned to the user. EFFECT: enhanced effectiveness of publicity information messages. 2 cl, 3 dwg, 4 tbl

Description

 The invention relates to the field of automated electronic distribution of advertising and informational proposals sent to users of subscriber terminals, and can be used to place advertising and informational materials in messages about goods and services sent to consumers through various types of telecommunication channels, for example, over the Internet, networks cellular (mobile, mobile) communication, etc.

 Today, e-business consists of a set of closed organizations. Examples of such organizations are local and long distance telephone companies, cable companies, cellular telephone companies, email services (E-mail), as well as electronic service providers such as Prodigy and CompuServe.

 Users must subscribe to the services provided by these organizations in order to take advantage of the services and goods offered by these organizations. Thus, prior electronic delivery of goods and services requires prior identification of the payer. The service operator can then either bill the user or record the amount on credit or debit of his account.

 The objective of the invention is the provision of remote electronic purchase or delivery of services using anonymous payment in real time or through electronic networks without first familiarizing with each other.

 Currently, widespread methods of advertising products on the Internet. One of these methods is the method described in the application for the grant of a patent of the Russian Federation 99119097, publ. 09/20/2001, based on the fact that when advertising messages are included in a conversation during a communication session between subscribers, an increase in the duration of communication during the transmission of advertising messages without increasing the cost of communication is provided.

 The disadvantages of this method are the lack of the advertising recipient to choose the preferred time of receipt and thematic focus on receiving advertising, the ability to control the compliance of the time of received advertising messages with discounts for using the connection, as well as the impossibility for advertisers to verify the funds allocated for advertising on the network used.

 From the description of European patent 1081621, publ. 03/07/2001, there is a known method of sending advertising messages during a connection with an Internet provider over a digital network, in which advertising messages are sent to users at the time of connection.

 However, the disadvantage of this method is the inability of the user to influence the choice of message topics and the preferred time to receive them.

 An analogue of the claimed method may also be a method of adding advertising to messages in telecommunications between user terminals, presented in International application 0055781, publ. 09/21/2000. And in this way, users are not given the opportunity to choose the topic and time for receiving advertising, and the receipt itself is not counted when paying for communication services.

 Closest to the claimed inventions is a method of sending users personalized promotional information messages described in US patent 5933811, date publ. 3.08.99, based on the fact that at the central station, suppliers and recipients of advertising and information messages are registered and accounts are generated for suppliers and recipients of advertising and information messages. By cash and / or wire transfer, money is received from suppliers for each advertising and information message that suppliers send to the user’s terminal after receiving a corresponding request from him, together with the image of the message provider’s page. In the system that implements the known method, the number of messages received by users is recorded, after which the amounts for the delivery of these advertising and information messages are transferred to the settlement account of each registered user.

 The disadvantages of this method include the fact that users need to perform additional operations after registration at the terminal of the content provider, namely, access the resources of the suppliers of advertising and information messages. Thus, the user must have information about who the provider of this content provider is, as well as the address of the supplier’s resources. At the same time, users need to initiate the distribution of messages each time, which prevents the mass distribution and maximum reach of the target audience, while suppliers of advertising and information messages can only indirectly affect the qualitative and quantitative characteristics of the target audience.

 The technical result achieved by using the claimed inventions is the elimination of all the above disadvantages. In addition, the advantages of the claimed methods include the following: messages received by users can be used as discount coupons (on the phone screen), users have full control over the status and movement of funds on their current account in the payment system, and users connecting to the proposed resource through mobile phones, at any time and anywhere can receive the text of the advertising campaign and upload logos and pictures; nor do they need a computer or an Internet connection.

 The implementation of the claimed methods ensures the provision of a new type of service, high and effective reachability of the addressee, a fast message delivery channel that is independent of the geographic location of the recipient, an effective way to increase brand recognition, the ability to create new services for customers, identify target audiences and deliver information oriented to customer interests, as well as the possibility of organizing interactive processes for ordering goods and / or services by customers and the operational organization of advertising ampany to promote products and services with the full automation of the processes of registration and control of movement of advertising and informational messages.

 The advantage of the proposed methods compared to known similar solutions should include providing the consumer with the opportunity to independently set the topic of mailings or choosing from the proposed list of topics, with each topic of mailings being charged separately, which increases the speed of message delivery while delivery / non-delivery of each message is fixed and the consumer has full control over the state and movement of funds in his current account in the payment system.

 In addition, personalization of delivery (direct marketing) will increase the effectiveness of advertising exposure and, therefore, the value of one contact for advertisers who are offered a unique advertising tool for the speed of message delivery and targeting.

 This goal is achieved by the fact that in the method of distribution of advertising information messages, based on the fact that they register suppliers of advertising information messages by writing to the database the registration numbers assigned to these suppliers and recording the names of the mentioned suppliers in it, users are registered at the central station advertising information messages and registration numbers of subscriber terminals of these users to the account formed for each supplier advertising and informational messages, by cash and / or non-cash money transfer deposit money received from this provider, each advertising-informational message intended for transmission to the user contains an address part consisting of the identification number of the message and the registration number of the user's subscriber terminal, and the content of the advertising information message, upon receipt of the message by the subscriber terminal of the user to the central station by initiating When the user or automatically from this subscriber terminal sends a feedback signal containing the registration number of the subscriber terminal and the time of receipt of this message and its identification number, when receiving feedback signals at the central station, the facts of the receipt of messages by users are recorded, and the absence of feedback signals is taken as facts of inaccessibility of this subscriber terminal, which also record and perform a count of the number of received by each user by the advertiser of informational messages, after which the amount of the payment for the delivery of advertising informational messages to this user is carried out to the account of each registered user formed in the payment system of the central station, the central station performs the mentioned registration of the advertising and informational message providers, using the database of this the central station, an invoice for each provider of advertising and information messages is formed in the payment system of the central station, to the center At the station, they set the conditions for the distribution of advertising and information messages received from suppliers to users, set a price for suppliers for the delivery of each individual advertising and information message to the user, and assign a bonus to the user for receiving each advertising information message, which is a benefit acquired by the user from receiving information of interest to him at the expense of the supplier of advertising and informational messages, or with a certificate entitling to receive a discount, or accruing on user’s bonus, or any combination of all the listed benefits, the bonus can be expressed in arbitrary units and converted into a monetary equivalent at the rate corresponding to the given newsletter topic and the content of the received advertising and informational message, and the bonus is assigned to the central station for sending out these messages, then after receiving advertising and information messages from suppliers and the conditions for their distribution set by suppliers at the central station, advertising and information messages and conditions are sorted and distributed distribution according to given groups and according to a given list of classification features, after which they convert the distributed and classified advertising information messages and distribution conditions into digital code and bring them to a tabular form, then the received converted data in a tabular representation is entered into the first database area of the central station , which includes the identification numbers of advertising information messages, the content of advertising information messages intended for sending ki users, and the terms of their distribution agreed with the suppliers, then the accounts for the suppliers of advertising information messages in the payment system of the central station are entered in the table view into the second area of the database of the central station, users who send requests to it to transmit them to the central station are registered advertising and informational messages, by assigning these users the registration numbers of users and in the third area of the database in a table representation they provide individual data of registered users, including for each user a registration number, registration number of a subscriber terminal, personal data, and data corresponding to the classification features mentioned, after which, based on a comparison of the tabular data contained in the first and third areas of the central station database corresponding to the above specified classification characteristics, enter the data that coincides for all or part of the characteristics in a table representation in the fourth database area, on the basis of the data of which mailing lists are formed, each of which includes a user registration number, subscriber terminal registration number, user personal data and / or advertising information messages requested by each user, and / or advertising information messages, with their identification numbers relating to one supplier, and / or the conditions for the distribution of advertising information messages, the formation of advertising information messages is carried out on a cent the local station, then these messages are encoded and, using wired and / or wireless communication, the central station, in accordance with the generated distribution lists, sends the generated messages to users, if the subscriber terminal is unavailable during the time interval specified by the provider from the central station, they are repeatedly sent advertising and informational messages to the corresponding user in the payment system of the central station for each user form They create an account on which a bonus is accrued for each advertising-informational message received by this user, for each registered user, on the basis of this information, they form the fifth database area of the central station, which represents the accrual table and includes data on the correspondence of the number of received advertising-informational messages made to accruals conventional units of bonus for their receipt and accrued cash on user accounts for each source source provider AMN messages form the sixth database area of the central station, which represents the accrual table and includes data on the correspondence of the transmitted advertising and information messages and the deductions made to user accounts for receiving the corresponding messages, then at the central station for the services it provides in its payment the system from the suppliers of advertising and informational messages translates the specified amount of money deductions received from them and for each supplier and advertising and informational messages make a calculation of all the spent funds deposited in the payment system of the central station, determine the balance of funds in the account of each supplier and send this data to the respective supplier, after which they transfer the balances of the said funds to the suppliers or adjust the data of the second data area with respect to each the supplier, then determine the difference between the money received from suppliers for the delivery of advertising and information messages and a numerical bonus to users for receiving relevant messages, which are transferred to the account of the central station and form the seventh database area, which includes information about the bonus accrual of the central station in accordance with the number of messages sent from suppliers of advertising information messages to users, then, if necessary, upon requests registered users at the central station by searching the database using the registration number of the user check the start bonus bonus and sending messages to these users about the accruals made by them, and at the request of registered users, partially or completely change or delete the individual data of these users in the third database area, while at the request of advertising and information message providers in the first area of the central station database or completely modify or delete the original promotional messages and distribution conditions transmitted by these suppliers.

 This goal is also achieved by the fact that in the method of distribution of advertising information messages, based on the fact that they register suppliers of advertising information messages by writing to the database the registration numbers assigned to these suppliers and recording the names of the mentioned suppliers in it, register at the central station users of advertising information messages and registration numbers of subscriber terminals of these users, to the account formed for each post the advertiser of advertising information messages, by cash and / or non-cash transfer of funds, deposit the funds received from this provider, each advertising information message intended for transmission to the user contains an address part consisting of the identification number of the message and the registration number of the user's subscriber terminal , and the content of the advertising information message, upon receipt of the message by the subscriber terminal of the user to the central station by and When the user initiates a call or automatically from this subscriber terminal, a feedback signal is sent containing the registration number of the subscriber terminal and an indication of the time of receipt of this message and its identification number, when receiving feedback signals at the central station, the facts of receiving messages by users are recorded, and the absence of feedback signals is taken as facts of inaccessibility of a given subscriber terminal, which also record and perform a count of the number received by each by the user of advertising and informational messages, after which the amounts for the delivery of advertising and informational messages to the user of the registered station, formed in the payment system of the central station, are transferred to the account of the advertising-informational message providers, and the database is used of this content provider, an account for each provider of advertising and information messages is formed in the payment system of the content provider, at prices the trailing station is set the conditions for sending advertising information messages to the users received from suppliers, they charge suppliers for the delivery of each individual advertising information message to the user, and at the central station and / or the content provider they assign a bonus to the user for receiving each advertising information message, which is the benefit acquired by the user from receiving information of interest to him at the expense of the supplier of advertising information messages, or a certificate giving m the right to receive a discount, or by accruing a bonus to the user’s account, or by any combination of all the listed benefits, and the bonus can be expressed in arbitrary units and converted into a monetary equivalent at the rate corresponding to the given mailing topic and the content of the received advertising information message, and appoint bonus of the central station for sending out these messages, then after receiving advertising and information messages from suppliers and the conditions for their distribution specified by suppliers, the content provider sorts and distributes emails advertising and informational messages and terms of distribution for given groups and for a given list of classification features, then converts the distributed and classified advertising-informational messages and terms of distribution into a digital code and leads them to a tabular form, then the received converted data in a tabular representation is entered into the first area of the content provider database, which includes the identification numbers of advertising information messages, the content of advertising information data messages intended for sending to users and the conditions for their distribution agreed with the suppliers, then the accounts for the suppliers of advertising and information messages formed in the payment system of the content provider are entered in a table view into the second area of the content provider database, users are registered at the central station, who sent requests to it to send them advertising and information messages by assigning these users the registration numbers of users and in the first area The data of the central station in the tabular representation are entered the individual data of registered users, including for each user the registration number, registration number of the subscriber terminal, personal data and data corresponding to the mentioned classification features, after which, based on the comparison of the tabular data contained in the first area of the database, the content the provider and the first database area of the central station corresponding to the above specified classification to these signs, they enter the data that coincides for all or part of the signs in a table representation into the third area of the content provider database, on the basis of which data are formed mailing lists, each of which includes the user registration number, subscriber terminal registration number, user personal data and / or advertising information messages requested by each user and / or advertising information messages with their identification numbers related to one supplier, and / or conditions I send out advertising and information messages, the formation of advertising and information messages is carried out at the central station, then these messages are encoded and, using wired and / or wireless communication, the central station sends the generated messages to users in accordance with the generated mailing lists, if the subscriber terminal is not available during the time interval specified by the supplier from the central station, a specified number of times re-send the advertising information communication to the corresponding user, in the payment system of the central station, an account is generated for each user, on which a bonus is charged for each advertising-information message received by this user, for each registered user, on the basis of this information, a second area of the central station database is created, which represents the accrual table and includes data on the correspondence of the number of received advertising and informational messages made on the accrual of conventional bonus units for them according to receipt and accrual of funds to user accounts, for each provider of initial advertising and information messages form the fourth area of the content provider database, representing an accrual table and including data on the correspondence of transmitted advertising and information messages and deductions to user accounts for receiving relevant messages , then at the central station for the services provided by her, in her payment system from the content provider, After a specified amount of money is deducted, and for each provider of advertising and information messages, they calculate all the funds spent in the payment system of the content provider, determine the balance of funds on the account of each supplier and send this data to the appropriate provider, after which the balances are returned the said funds to suppliers or adjust the data of the second area of the content provider database with respect to each supplier, then determine the difference between pr money taken from suppliers for the delivery of advertising and informational messages and bonus accrued to users for receiving the corresponding messages, which are transferred to the account of the central station and form the third database area of the central station, which includes information about the bonus accrual of the central station in accordance with the number of sent content provider of messages to users, then, if necessary, at the request of registered users at the central station by claims in the database of the central station for the registration number of the user check the accrued bonus and send messages to these users about the accruals made, and at the request of registered users, partially or completely change or delete the individual data of these users in the first area of the database of the central station, requests of advertising and information message providers in the first area of the content provider database are partially or completely changed or deleted using Promotional advertising messages and terms of distribution sent by these suppliers.

 The system that implements the variants of the method is a hardware-software complex containing databases associated with the processor, a unit for conducting a search by request, a unit for generating a request for a search object, and a playback unit connected via information and control buses to the processor and databases.

 Suppliers generate offers of advertising information representing a data set, which are advertising and informational messages about goods or services, while the advertising text may include the name of the seller of goods or services, the name of goods or services, a description of the goods or services, and technical characteristics. In addition, advertising and informational messages can also be presented in the form of graphic or voice information or be a combination of text, sound and graphics.

 One of the many possible examples of the implementation of the claimed method is a system for delivering advertising content to fixed or mobile subscribers using the Short Message Service (SMS), in which the distribution center for advertising and informational messages is a central station. In this case, the user terminal may be a personal or portable computer, stationary or mobile phone.

Using the short message service to deliver advertising content has several advantages, which include the following:
- SMS short messaging service is today one of the most extensive platforms for direct access to consumers, since all mobile telephones are equipped with the function of receiving SMS.

 - SMS advertising and marketing make it possible to very clearly identify a group of consumers through databases based on a mobile phone number.

 - SMS advertising mailings give a much higher reading frequency and response rate than traditional and online types of advertising.

 - SMS advertising forces the consumer to take an action to purchase a promoted product or service, thus increasing the advertiser’s success rate.

- Mobile phone owners (consumers) at any time and anywhere can receive the text of the advertising mailing list and upload logos and pictures;
no internet connection required.

 - SMS advertising reduces the entry barrier for small advertisers, the low cost of SMS campaigns allows them to be carried out even by small restaurants, bars, travel agencies - any small business that wants to attract customers living nearby.

 - SMS technology is compatible with WAP and 3G 3G mobile networks, which will replace the GSM standard; but unlike them, SMS already exists and works.

 - SMS advertising campaigns to promote goods and services can be carried out both locally and globally.

 - SMS-mailings allow you to immediately - after 20 seconds - view the statistics of messages received by consumers and analyze the results.

 - SMS advertising allows simultaneous mass sending of messages to mobile phones of selected recipients and instant feedback.

 - SMS advertising also takes full advantage of viral marketing technology (the process of disseminating information from person to person).

 - SMS advertising can be sent to a consumer’s mobile phone either as an independent message, or in addition to information that a subscriber of a cellular network has previously subscribed to, such as newsletters. In the second case, the advertiser is perceived as a sponsor of useful information, and the impact of its advertising on the consumer increases.

 For SMS technology, message lengths are largely limited by relevant standards. The total size of the message should not exceed 163 bytes, of which: 1 byte occupies the header containing the type of message, 7 bytes occupies the "SMS Center Timestamp", in the format YYMMDDHHMMSSZZ, up to 12 bytes is the address of the message source, 1 byte is the protocol identifier, 1 byte is the data encoding scheme, 1 byte is the length of the user data area and up to 140 bytes is the message itself. 140 bytes are 160 characters of the Latin alphabet. All letters of the Latin alphabet and important special characters (punctuation marks, etc.) are in the first 128 of 256 characters of standard encodings. To transfer them, 7 bits out of 8 constituting bytes are sufficient.

 140 * (8/7) = 160. For the Russian language, the possible number of characters in the message is further reduced. In the case of the transmission of the Russian text by transcription, some Latin letters correspond to two Latin letters (h -ch, w-sh, i-ja), and some three or even four (u-sch or shch). Accordingly, the purely “true” Russian letters are less than 160. And when transmitting the Cyrillic alphabet in the “original” using Unicode encoding, which uses two bytes to write one character, the permissible message length is reduced to 140/2 = 70 characters.

 The central station may be: a content provider company, a mobile operator, a content provider in conjunction with a mobile operator.

 Providers of promotional messages set the conditions for the distribution of these messages, which include data on the number of audiences, the social groups to which the messages are addressed, the type of presentation of the advertising and information messages, the number of retransmissions, the frequency of broadcasts, the possible language of the message to be presented on the subscriber terminal, urgency of message transmission, time interval for message distribution, preferred transmission time parameters.

 At the central station, they set the conditions for sending advertising information messages to users received from suppliers, including the format and optimal sizes for the length and volume of one message and the time of its transmission, sort and distribute advertising information messages and distribution conditions by specified groups and by a given list of classification features, and distributed in accordance with the type of presentation of these messages, while the first group includes voice, the second - text, the third - graphic and the fourth - combined.

 Individual data of registered users is entered into the database of the central station, including registration number, subscriber terminal registration number for each user, personal data and data corresponding to the classification criteria mentioned above - a list of desirable topics and topics selected from the first area of the database and type of presentation advertising and informational messages, frequency of receipt, language for presenting messages on the subscriber terminal, preferred time e intervals for receiving messages.

 In addition, the central station solves the problems of database administration by creating a given database topology, placing database files and logs, changing records of database areas, ensuring the required performance, copying database areas and restoring databases from backups, managing import tools and exporting data between suppliers, users and the central station, performing statistical analysis of data received from suppliers and requested by users klamno informational messages and to determine on the basis of this analysis, the required volume of data base files and the formation.

 If the functions of the central station are carried out by the content provider company, then, for example, the following options for sending messages are possible: the content provider has an agreement with companies that provide message sending services to end users, in which case these companies provide information on statistics of messages received and read by users for providing settlements between suppliers, a content provider and users, or a content provider acquires a message center, in which case users ase cellular networks need to specify the number of the message center to your mobile phone.

 The content provider has an agreement with sales offices or has its own offices through which it distributes its services.

 Providers of advertising and informational messages shall transmit the initial advertising informational messages to the content provider and set the conditions for their distribution, including: the number of audience, preferred social groups for distribution, the type of presentation of advertising and informational messages, the number of retransmissions, the frequency of broadcasts, the possible language of the message to be presented it at the subscriber terminal, the urgency of the transmission of messages, the calendar period of time during which this message must be delivered, preferred belt transmission parameters.

 The invention is illustrated by drawings, where in Fig.1 shows a structural-functional diagram of the distribution of advertising information messages for the first embodiment of the invention, in Fig. 2 - shows a structural-functional diagram of the distribution of promotional information messages for the second embodiment of the invention.

 The first embodiment of the invention, when the central station 1 is represented by either a mobile operator or a content provider, is shown in FIG.

 In this case, the central station 1 from the suppliers of advertising and information messages 4. receives information 6 on the goods and services provided and the conditions for its distribution to users. From registered users 5 to central station 1, information 8 about the desired topics and conditions for sending messages is received. All incoming information is entered into a single database 2. The central station sorts on the basis of the received data and, using the message center of the mobile operator 3, sends the corresponding messages to 7 users 5. The central station 1 receives from users 5 acknowledgment of receipt of messages 10. The central station 1 makes settlements between users, suppliers of advertising and information messages and the central station, using the accounts generated for them. All these operations are carried out and recorded in the database 2 of the central station.

 Subscribers of the mobile operator 5, who are users 5 in the network under consideration, receive advertising and information messages 7 from the central station in accordance with the topics and distribution conditions indicated by them. Subscribers have the opportunity at any time convenient for them to access their account, which is located in database 2, check the correspondence of the number of messages received and the amount of money credited to their account, and receive information on the status of their subscription and account 11 from central station 1 .

 Suppliers of advertising information messages 4 also at any time convenient for them can access their account, which is located in database 2, receive a report 12 on the use of their funds 9 and check the compliance of the number of messages received by users 5 and the amount of funds 9, remaining in his account.

 The second variant of the claimed invention, for the case when the central station 1 is jointly represented by a mobile operator, for example, "Mobile Telesystems" (MTS) and the content provider is presented in figure 2.

 In this case, the content provider 15 from the suppliers of advertising and information messages 4 receives information 6 about the goods and services provided and the conditions for its distribution to users. From registered users 5 to central station 1, information 8 about the desired topics and conditions for sending messages is received. Content provider 15 receives from central station 1 information about applications for connecting, disconnecting and changing received from subscribers, acknowledgment of receipt of messages and information about subscribers 13. Content provider 15 coordinates the received data and, based on these results, transmits message content to the central station , information on the status of accounts and deductions 14. Central station 1, using the message center of the mobile operator 3, sends out relevant messages to 7 users 5. From the floor For users, the central station receives confirmation of the receipt of message 10. The content provider makes settlements between users, providers of advertising information messages and the central station using the accounts generated for them in database 2 of content provider 15. All of these operations are performed and recorded in database 2 content provider 15.

 The content provider 15 sorts the necessary information using the hardware-software interface 16, which submits requests 17 to the database 2 and receives from it the necessary selection of 18 messages.

 MTS subscribers 5, who are users 5 in the network under consideration, receive advertising and information messages 7 from the central station 1 in accordance with the topics and distribution conditions indicated by them. Subscribers have the opportunity at any time convenient for them to receive information about the bonus accrual to their account, which is located at central station 1, and to check the correspondence of the number of messages received and the amount of money credited to their account, account status and subscription status 11.

 Suppliers of advertising information messages 4 can also access their account, which is located in database 2, at any time convenient for them, receive a report 12 on the use of their funds 9, and check the compliance with the number of messages received by users 5 and the amount of funds 9 remaining in his account.

 The sales and remote services center 19 allows the central station to represent and inform users about the service offered.

 The content provider and MTS carry out workflow that allows both parties to carry out financial settlements between suppliers and the content provider and between the content provider and users, as well as carry out organizational and technical measures to carry out the delivery of promotional information messages from suppliers to users.

 Attracting new users and promoting the service (positioning the service, promotions, new marketing and technical solutions) is possible both by the content provider and MTS, as well as by joint efforts of both companies.

 MTS 5 subscribers (Figs. 1 and 2) agree to receive advertising messages in the form of SMS (hereinafter ASMS), filling out an application 8 in Fig. 1 and Fig. 2 at MTS sales offices (similar to the application for international roaming), in which information is indicated for further personalization of the newsletters, including the user’s registration number, subscriber terminal’s registration number, the name of the subscriber’s name, sociological data, personal data, the number of retransmissions, a list of desirable topics selected from the first area of the database in respectively In addition to classification features, the type of presentation of an advertising information message (text, voice, graphics, or combined), the frequency of receipt, the language of presentation of messages on the subscriber terminal, as well as the preferred time intervals for receiving messages and bonus accrual data.

 The content provider, according to a given list of classification features, sorts advertising and informational messages and the conditions for their distribution, including: message subject, type of message presentation, duration of transmission of one message, volume of one message, number of retransmissions and frequency of transmission of each message, presentation language, preferred message passing time parameters.

 Based on the statistics of sent messages, the content provider performs: financial settlements with advertisers, financial settlements with MTS, financial settlements with MTS subscribers, analysis of complaints from users.

 Voluntary receipt of ASMS by subscribers is offset by material benefits, namely the receipt of MTS services paid by advertisers.

 MTS subscribers pay the minimum monthly subscription, providing a paid voice schedule in accordance with the selected tariff plan.

 Subscribers choose newsletter topics from the proposed list.

 Each newsletter topic is charged separately.

 For each advertising message received, the subscriber is credited to the account a bonus that he (the subscriber) can use only in the form of prepaid traffic, and not in cash.

 When the contract is closed, the subscriber returns the difference between the amount paid in cash or non-cash for the entire duration of the contract and the cost of the provided communication services for the same time (naturally, if this difference is positive).

 Setting subscription parameters is possible through: MTS sales service, service, automatic subscriber service, Internet subscriber service system.

 In addition, through the above services, the subscriber indicates the time for receiving messages (by default, all subscribers are set the time from 7.00 to 23.00).

 The sale of the service for the delivery of advertising and informational messages includes: distribution of advertising messages among MTS subscribers, providing advertisers with information about the target audiences of MTS.

 The cost of the service for advertisers varies both depending on the personalization of the newsletter, and depending on its volume.

 Calculations of the content provider with MTS are based on the statistics of messages received by subscribers.

 The content provider’s billing database receives information from MTS billing: by subscribing subscribers (subscriber’s MSISDN number, topics, number of messages by topics), by unsubscribed subscribers, by advertising mailings (body of an advertising message, what topic does it refer to, how many times send out).

 Information is received from the content provider database: tariffing files for MTS billing (to whom, when and how much ASMS was sent, how many of them were received by the subscriber), reports for advertisers, how many short messages were received by subscribers for each advertising mailing, how many subscribers were subscribed for the reporting period , on what topics, with how many messages, how many and on what topics subscribers unsubscribed.

 Based on MTS reports, the content provider company settles with advertisers and is gaining new advertising.

 The subscriber receives a bonus for each received advertising message on the basis of the contract and tariffication files from the mailing server.

 Cash from suppliers is accepted both in advance and on a credit basis in cash or non-cash.

 Consider an example of the implementation of this method in relation to the use of a Nokia mobile phone user as a user terminal.

 With the help of Smart Messaging technology, now available for some Nokia models, listed in the table. 1, it is possible to send out graphic, audio, text messages, “smart messages”, as shown in FIG. 3.

 Consider an example of generating a short message using Smart Messaging technology containing a graphic image, as shown in Table. 2.

 Received data blocks are included in packages formed for sending to the Short Message Center (SMSC). Packet formation on SMSC occurs automatically in accordance with the protocol used on SMSC.

 In the case of using the SMPP v.3.4 protocol, the message is encoded according to the table. 3.

 When using the EMI protocol UCP v3.5, the message is encoded according to the table. 4.

 After receiving the generated SMS, the subscriber terminal decodes the received data blocks and forms graphic images on their basis.

 The analysis of patent and literature data showed that the totality of the characteristics indicated in the inventions is not previously described and is not known, namely, this totality provides functional completeness, completeness of the technical solution and achievement of the goal.

 It is obvious that the proposed preferred implementations of the inventions are one of the possible solutions, various modifications of which, without changing the essence of the described inventions, can find application in different areas of human life.

Claims (2)

 1. The method of distribution of advertising and informational messages, based on the fact that they register suppliers of advertising and informational messages by writing to the database the registration numbers assigned to these suppliers and recording the names of the mentioned suppliers into it, users of advertising-informational messages are registered at the central station and registration numbers of subscriber terminals of these users, to the account formed for each provider of advertising information messages, put In addition to cash and / or non-cash money transfers, money received from this provider is contributed, each advertising and information message intended for transmission to the user contains an address part consisting of the message identification number and registration number of the user's subscriber terminal, and the advertising part informational message, upon receipt of the message by the subscriber terminal of the user to the central station by initiating by the user or automatically from this subscriber terminal, a feedback signal is sent containing the registration number of the subscriber terminal and an indication of the time it took to receive this message and its identification number, when receiving feedback signals at the central station, the facts of receiving messages by users are recorded, and the absence of feedback signals is taken for the facts of inaccessibility of this subscriber terminals, which also record and perform the calculation of the number of advertising and informational messages received by each user then, to the account of each registered user, formed in the payment system of the central station, the amounts are transferred for the delivery of advertising and information messages to this user, characterized in that the central station performs the registration of the suppliers of advertising and information messages, while using the database of this the central station, an account for each provider of advertising and information messages is formed in the payment system of the central station, at the central station The conditions for sending advertising and informational messages received from suppliers to users are set, they set a price for suppliers for the delivery of each individual advertising-informational message to the user, and they assign a bonus to the user for receiving each advertising-informational message, which is a benefit acquired by the user from receiving information of interest to him at the expense of supplier of advertising information messages, or a certificate giving the right to receive a discount, or charging to the user's account b nusa, or any combination of all the listed benefits, the bonus can be expressed in arbitrary units and converted into a monetary equivalent at the rate corresponding to the given topic of the newsletter and the content of the received advertising information message, and assign a bonus to the central station for sending these messages, then after receiving from suppliers of advertising and information messages and the conditions of their distribution specified by suppliers at the central station, advertising and information messages and conditions of distribution are sorted and distributed according to to these groups and for a given list of classification features, after which they convert the distributed and classified advertising informational messages and distribution conditions into a digital code and bring them to a tabular form, then the received converted data in a tabular representation is entered into the first database area of the central station, into which include the identification numbers of advertising information messages, the content of advertising information messages intended to be sent to users, the conditions for their distribution agreed with the suppliers, then the accounts for the suppliers of advertising and information messages formed in the payment system of the central station are entered in the table view into the second area of the database of the central station, users who send requests to transmit information and advertising messages to them are registered at the central station , by assigning these users the registration numbers of users and in the third area of the database in a tabular view, individual e data of registered users, including for each user a registration number, registration number of a subscriber terminal, personal data, and data corresponding to the mentioned classification features, after which, based on a comparison of the tabular data contained in the first and third areas of the database of the central station corresponding to the aforementioned classification signs, enter the data, coinciding for all or part of the signs, in a tabular representation into the fourth area data bases, on the basis of the data of which mailing lists are formed, each of which includes a user registration number, subscriber terminal registration number, user personal data and / or advertising information messages requested by each user, and / or advertising information messages, with their identification numbers related to one supplier, and / or the conditions for the distribution of advertising information messages, the formation of advertising information messages is carried out at the central station, thus, these messages are encoded and, using wired and / or wireless communication, the central station, in accordance with the generated mailing lists, sends the generated messages to users, if the subscriber terminal is unavailable during the time interval specified by the supplier from the central station, they repeatedly send the advertisement -information messages to the corresponding user in the payment system of the central station for each user form an account on which the bonus is accrued for each advertising-informational message received by this user, for each registered user, on the basis of this information, the fifth database area of the central station is formed representing an accrual table and including data on the correspondence of the number of received advertising-informational messages made to the accrual of conventional bonus units for their receipt and the accrued cash on user accounts, for each supplier of initial advertising and information messages, form the sixth database area of the central station, which represents the accrual table and includes data on the correspondence of the transmitted advertising and information messages and the deductions made to user accounts for receiving the relevant messages, then at the central station for services provided by it in its payment system from suppliers of advertising and informational messages transfer the specified amount of money deductions received from them and for each provider of advertising and information messages Of these messages, they calculate all the funds spent in the payment system of the central station, determine the balance of funds in the account of each supplier and send this data to the corresponding supplier, after which they transfer the balances of the said funds to suppliers or adjust the data of the second data area with respect to each supplier, then determine the difference between the money received from suppliers for the delivery of advertising and information messages and the accrued bonus m users for receiving the relevant messages, which are transferred to the account of the central station and form the seventh database area, which includes information about the bonus accrual of the central station in accordance with the number of messages sent from suppliers of advertising information messages to users, then, if necessary, at the request of registered users at the central station by searching the database using the user registration number check the accrued bonus and sending messages to these users about the accruals made by them, and at the request of registered users, partially or completely change or delete the individual data of these users in the third database area, while at the request of suppliers of advertising and information messages in the first area of the central station database or delete the original promotional messages and mailing terms sent by these providers.  2. The method of distribution of advertising and informational messages, based on the fact that the suppliers of advertising-informational messages are registered by writing to the database the registration numbers assigned to these suppliers and recording the names of the mentioned suppliers into it, users of advertising-informational messages are registered at the central station and registration numbers of subscriber terminals of these users, to the account formed for each provider of advertising information messages, put In the case of cash and / or non-cash money transfers, money received from this provider is deposited, each advertising and information message intended for transmission to the user contains an address part consisting of the message identification number and registration number of the user's subscriber terminal, and the advertising part -informational message, upon receipt of a message by a subscriber terminal of a user to a central station by initiation by a user or automatically from this subscriber terminal, a feedback signal is sent containing the registration number of the subscriber terminal and an indication of the time it took to receive this message and its identification number, when receiving feedback signals at the central station, the facts of receiving messages by users are recorded, and the absence of feedback signals is taken for the facts of the unavailability of this subscriber terminals, which also record and perform the calculation of the number of advertising and informational messages received by each user then, to the account of each registered user, formed in the payment system of the central station, the amounts are transferred for the delivery of advertising information messages to this user, characterized in that the mentioned provider of advertising information messages is registered by the content provider, and the database is used of this content provider, an account for each provider of advertising and information messages is formed in the payment system of the content provider, at the central station the terms of distribution to users of advertising information messages received from suppliers, charge a price to suppliers for the delivery of each individual advertising information message to the user, at the central station and / or content provider assign a bonus to the user for receiving each advertising information message, which is a benefit acquired by the user from receiving information of interest to him at the expense of the supplier of advertising and information messages, or a certificate giving the right to receive ski days, or by charging a bonus to the user’s account, or by any combination of all the listed benefits, the bonus can be expressed in arbitrary units and converted into a monetary equivalent at the rate corresponding to the given mailing list and the content of the received advertising and information message, and assign a bonus to the central station for distribution of these messages, then after receiving advertising information messages from suppliers and the conditions for their distribution specified by suppliers, the content provider sorts and distributes the advertising information messages and distribution conditions for given groups and for a given list of classification features, after which it converts distributed and classified advertising information messages and distribution conditions into digital code and leads them to a tabular form, then the received converted data in a tabular representation is entered into the first area of the database data of the content provider, which includes the identification numbers of advertising information messages, the content of advertising information messages, the terms of distribution sent to users and the terms of their distribution agreed with the suppliers, then the accounts for the suppliers of advertising and information messages generated in the payment system of the content provider are entered in the table view into the second area of the content provider database, the users who sent them to the central station are registered requests for transmission of advertising and informational messages to them by assigning these users registration numbers of users to the first area of the central database In a tabular presentation, the parties enter the individual data of registered users, including for each user a registration number, subscriber terminal registration number, personal data, and data corresponding to the classification criteria mentioned, and then, based on a comparison of the tabular data contained in the first area of the content provider database and the first area of the database of the Central station, corresponding to the aforementioned specified classification features, entering all the data in all or part of the characteristics that are tabulated in the third area of the content provider database, based on the data of which mailing lists are formed, each of which includes the user registration number, subscriber terminal registration number, user personal data and / or advertising and information messages requested by each user and / or advertising and informational messages, with their identification numbers related to one supplier, and / or conditions for sending advertising formation messages, the formation of advertising and informational messages is carried out at the central station, then these messages are encoded and, using wired and / or wireless communication, the central station, in accordance with the generated mailing lists, sends the generated messages to users if the subscriber terminal is unavailable for a specified the supplier of the time interval from the central station for a specified number of times re-send advertising and informational messages corresponding For each user in the payment system of the central station, an account is generated for which a bonus is awarded for each advertising-information message received by this user, for each registered user, on the basis of this information, a second area of the central station database is formed, which represents the accrual table and includes data on the conformity of the number of received advertising and information messages made on the accrual of conventional units of bonus for their receipt and produced accrual of funds to user accounts, for each provider of source advertising information messages form the fourth area of the database of the content provider, which represents the accrual table and includes data on the correspondence of the transmitted advertising information messages and deductions to user accounts for receiving the corresponding messages, after of this, at the central station, for the services provided by it, in its payment system, a specified amount is transferred from the content provider from money numbers and for each provider of advertising and information messages, they calculate all the funds spent in the payment system of the content provider, determine the balance of funds in the account of each supplier and send this data to the appropriate provider, after which they return the balances of the said funds to suppliers or correct the data of the second area of the content provider database with respect to each supplier, then determine the difference between the received from suppliers money for the delivery of advertising and informational messages and bonus accrued to users for receiving relevant messages, which are transferred to the account of the central station and form the third database area of the central station, which includes information about the bonus accrual of the central station in accordance with the number sent by the content provider messages to users, then, if necessary, at the request of registered users at the central station by searching the price database At the local station, the user’s registration number checks the accrued bonus and sends messages to these users about the accruals made to them, and at the request of registered users, they partially or completely change or delete the individual data of these users in the first area of the central station’s database, at the same time at the request of suppliers of advertising information messages in the first area of the content provider database partially or completely modify or delete the original advertising-information Discount posts and distribution conditions, transmitted by these suppliers.

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