[go: up one dir, main page]

WO2008081595A1 - ネットワーク広告送出装置及び方法 - Google Patents

ネットワーク広告送出装置及び方法 Download PDF

Info

Publication number
WO2008081595A1
WO2008081595A1 PCT/JP2007/001488 JP2007001488W WO2008081595A1 WO 2008081595 A1 WO2008081595 A1 WO 2008081595A1 JP 2007001488 W JP2007001488 W JP 2007001488W WO 2008081595 A1 WO2008081595 A1 WO 2008081595A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
network
condition
transmission
broadcast
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/JP2007/001488
Other languages
English (en)
French (fr)
Inventor
Hisashi Matsunaga
Hideaki Haruta
Hiroki Noda
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Dentsu Group Inc
Original Assignee
Dentsu Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Dentsu Inc filed Critical Dentsu Inc
Priority to US12/521,270 priority Critical patent/US20110035270A1/en
Priority to JP2008552028A priority patent/JP4980371B2/ja
Priority to CN2007800486446A priority patent/CN101632301B/zh
Publication of WO2008081595A1 publication Critical patent/WO2008081595A1/ja
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/643—Communication protocols
    • H04N21/64322—IP
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G06F16/972—Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/02—Arrangements for generating broadcast information; Arrangements for generating broadcast-related information with a direct linking to broadcast information or to broadcast space-time; Arrangements for simultaneous generation of broadcast information and broadcast-related information
    • H04H60/06—Arrangements for scheduling broadcast services or broadcast-related services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/48—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising items expressed in broadcast information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/66—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on distributors' side

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Signal Processing (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

【課題】　複数の広告媒体のうち、放送とネットワークにおける広告を融合させる技術、特に広告のタイミングを自動的に同期させて高い広告効果を得るための技術を提供すること。【解決手段】　ユーザ端末装置において出力する広告データを送出するネットワーク広告送出方法であって、テレビ等の放送媒体上で発信される広告の少なくとも広告内容及び放送時間に係る広告情報を記憶手段に格納した広告情報データベース１２１と、広告内容に応じて、対応する広告データとその送出条件とを記憶手段に格納した広告条件データベース１２２とを予め備え、送出条件が少なくとも広告情報と、現在の時刻との条件関係を含むものであって、広告送出部１０５が、計時部１０１から取得した現在時刻が送出条件を満たすときに、広告データをユーザ端末装置に向けてネットワークを介して送出する。
PCT/JP2007/001488 2006-12-27 2007-12-27 ネットワーク広告送出装置及び方法 Ceased WO2008081595A1 (ja)

Priority Applications (3)

Application Number Priority Date Filing Date Title
US12/521,270 US20110035270A1 (en) 2006-12-27 2007-12-27 Network Advertisement Transmission Device and Method
JP2008552028A JP4980371B2 (ja) 2006-12-27 2007-12-27 ネットワーク広告送出装置及び方法
CN2007800486446A CN101632301B (zh) 2006-12-27 2007-12-27 网络广告发送装置及方法

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2006-353446 2006-12-27
JP2006353446 2006-12-27

Publications (1)

Publication Number Publication Date
WO2008081595A1 true WO2008081595A1 (ja) 2008-07-10

Family

ID=39588284

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2007/001488 Ceased WO2008081595A1 (ja) 2006-12-27 2007-12-27 ネットワーク広告送出装置及び方法

Country Status (4)

Country Link
US (1) US20110035270A1 (ja)
JP (1) JP4980371B2 (ja)
CN (1) CN101632301B (ja)
WO (1) WO2008081595A1 (ja)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102124751A (zh) * 2008-08-25 2011-07-13 日本电气株式会社 内容分发系统
JP2012199907A (ja) * 2011-02-14 2012-10-18 Disney Enterprises Inc 放送中のコマーシャル番組を対話的アプリケーションと同期させるシステム及び方法
US9094725B2 (en) 2013-09-27 2015-07-28 Kabushiki Kaisha Toshiba System, method for processing associated data of broadcasting program and E-mail set, and information storage medium
CN110677824A (zh) * 2019-08-29 2020-01-10 凡普数字技术有限公司 短信发送方法、装置以及存储介质
CN111586471A (zh) * 2019-02-19 2020-08-25 深圳市茁壮网络股份有限公司 广告播放的控制方法及装置

Families Citing this family (14)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8374913B2 (en) * 2008-04-07 2013-02-12 Yahoo! Inc. Method and system for comparing effects of audio-visual ads on internet searches
KR100897512B1 (ko) * 2008-08-07 2009-05-15 주식회사 포비커 데이터 방송에 적응적인 광고 방법 및 시스템
WO2012139048A1 (en) * 2011-04-06 2012-10-11 Tech Hollywood Systems and methods for synchronizing media and targeted content
CN102843583A (zh) * 2012-08-10 2012-12-26 Tcl集团股份有限公司 一种广告的显示方法、媒体播放系统及媒体播放终端
CN103914350A (zh) * 2013-01-06 2014-07-09 联想(北京)有限公司 一种信息处理的方法及电子设备
US10628815B1 (en) 2013-09-27 2020-04-21 Groupon, Inc. Systems and methods for programmatically grouping consumers
US10438188B1 (en) 2013-09-27 2019-10-08 Groupon, Inc. Systems and methods for providing shared promotion redemptions
US11037129B1 (en) 2014-02-24 2021-06-15 Groupon, Inc. Consumer device presence-based transaction session
US10643243B1 (en) * 2014-04-09 2020-05-05 Groupon, Inc. Communication beacon based promotions for mobile devices
US11348139B1 (en) 2014-04-09 2022-05-31 Groupon, Inc. Communication beacon based promotions for mobile devices
US9953493B1 (en) 2014-05-20 2018-04-24 Groupon, Inc. Visitor detection unit and identification system
KR20160062382A (ko) * 2014-11-25 2016-06-02 삼성전자주식회사 전자 장치 및 전자 장치의 광고 서비스 제공 방법
JP6556971B1 (ja) * 2019-03-26 2019-08-07 株式会社ビデオリサーチ データ処理装置、及びデータ処理方法
JP6902637B1 (ja) * 2020-02-07 2021-07-14 株式会社電通 広告素材アロケーションシステム、広告素材アロケーション装置及びプログラム

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH09307793A (ja) * 1996-05-16 1997-11-28 Mitsubishi Electric Corp 資源管理システム
WO2002027574A1 (en) * 2000-09-25 2002-04-04 Kabushiki Kaisha Toshiba Method for displaying banner advertisement, display system, and its charge collecting method
JP2002157377A (ja) * 2000-11-21 2002-05-31 Dentsu Inc 新聞広告効果予測システム及び方法

Family Cites Families (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP3356961B2 (ja) * 1997-04-08 2002-12-16 直之 宮山 テレビ番組関連情報提供システム
US6698020B1 (en) * 1998-06-15 2004-02-24 Webtv Networks, Inc. Techniques for intelligent video ad insertion
JP2002063505A (ja) * 2000-08-16 2002-02-28 Nippon Telegr & Teleph Corp <Ntt> 情報配信方法、情報配信センタ装置、情報配信端末装置及びキャラクタ人形
JP2002084522A (ja) * 2000-09-08 2002-03-22 Softbank Broadmedia Corp チューナー、携帯情報端末装置、アダプター
JP3727231B2 (ja) * 2000-09-21 2005-12-14 日本電信電話株式会社 番組提示方法、番組提示装置、番組提示プログラムを記録した記録媒体
JP2002109364A (ja) * 2000-09-29 2002-04-12 Toyo Shinyaku:Kk 商品の宣伝販売方法、ｗｗｗサーバー、並びに、商品の宣伝方法
WO2002091261A1 (fr) * 2001-05-02 2002-11-14 Dentsu Inc. Systeme de gestion de la distribution des publicites
JP2003203035A (ja) * 2002-01-07 2003-07-18 Digital Dream:Kk 情報配信方法および情報配信システム、情報配信プログラム、編集プログラムならびにコンピュータで読み取り可能な記録媒体
JP2003224535A (ja) * 2002-01-29 2003-08-08 Suzuki Motor Corp 車両用ｆｍ放送連動画像提供システム
WO2003096669A2 (en) * 2002-05-10 2003-11-20 Reisman Richard R Method and apparatus for browsing using multiple coordinated device
EA007056B1 (ru) * 2002-08-09 2006-06-30 Ричард Дж. Байэс Система передачи содержимого кабельной сети через интернет
JP2005217941A (ja) * 2004-01-30 2005-08-11 Index:Kk 放送情報表示携帯端末及び携帯端末を用いた放送情報ネットワークシステム
JP2005333370A (ja) * 2004-05-19 2005-12-02 Dowango:Kk コンテンツ配信管理装置、コンテンツ配信管理システム、コンテンツ配信管理方法、コンテンツ配信管理プログラム
JP2005333369A (ja) * 2004-05-19 2005-12-02 Dowango:Kk 端末装置、コンテンツ配信システム、コンテンツ更新方法、コンテンツ更新プログラム
JP4546325B2 (ja) * 2005-05-23 2010-09-15 北日本放送株式会社 デジタル放送のｃｍデータ重畳編集装置、ならびにｃｍデータ記憶媒体

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH09307793A (ja) * 1996-05-16 1997-11-28 Mitsubishi Electric Corp 資源管理システム
WO2002027574A1 (en) * 2000-09-25 2002-04-04 Kabushiki Kaisha Toshiba Method for displaying banner advertisement, display system, and its charge collecting method
JP2002157377A (ja) * 2000-11-21 2002-05-31 Dentsu Inc 新聞広告効果予測システム及び方法

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102124751A (zh) * 2008-08-25 2011-07-13 日本电气株式会社 内容分发系统
US8423593B2 (en) 2008-08-25 2013-04-16 Nec Corporation Content distribution system
JP2012199907A (ja) * 2011-02-14 2012-10-18 Disney Enterprises Inc 放送中のコマーシャル番組を対話的アプリケーションと同期させるシステム及び方法
US9094725B2 (en) 2013-09-27 2015-07-28 Kabushiki Kaisha Toshiba System, method for processing associated data of broadcasting program and E-mail set, and information storage medium
CN111586471A (zh) * 2019-02-19 2020-08-25 深圳市茁壮网络股份有限公司 广告播放的控制方法及装置
CN110677824A (zh) * 2019-08-29 2020-01-10 凡普数字技术有限公司 短信发送方法、装置以及存储介质

Also Published As

Publication number Publication date
JP4980371B2 (ja) 2012-07-18
US20110035270A1 (en) 2011-02-10
CN101632301A (zh) 2010-01-20
JPWO2008081595A1 (ja) 2010-04-30
CN101632301B (zh) 2012-06-20

Similar Documents

Publication Publication Date Title
WO2008081595A1 (ja) ネットワーク広告送出装置及び方法
WO2008081597A1 (ja) ネットワーク広告送出装置及び方法
WO2008081596A1 (ja) リスティング広告送出装置及び方法
WO2008057813A8 (en) Method, apparatus and system for managing access to multimedia content using dynamic media bookmarks
WO2009076060A3 (en) Advertising associated with multimedia content
GB2411788B (en) Ending advertisement insertion
WO2008065526A3 (en) Customer loyalty based system internet protocol television advertising mechanism
WO2007129298A3 (en) Device, system and method of delivering targeted advertisements using wireless application protocol
WO2009085568A3 (en) Method and apparatus for acquiring content-based capital via a sharing technology
WO2006049765A3 (en) Method and system for multimedia advertising
WO2007046020A3 (en) Television interface and advertising number system
WO2009052351A3 (en) Injection advertising technology
WO2009111398A3 (en) Interactive text message advertisements
WO2008021091A3 (en) &#39;system and method for delivering interactive audiovisual experiences to portable devices&#39;
WO2007120896A3 (en) On-demand language translation for television programs
WO2007126718A3 (en) System and method for identifying common media content
WO2010117605A3 (en) Advertisement scheduling in a packet-based media-delivery system
WO2008111297A1 (ja) 画像送信方式の決定方法、画像供給システム、画像供給装置、画像表示装置、プログラム及びコンピュータに読取り可能な記録媒体
WO2007120963A3 (en) Synchronizing filter metadata with a multimedia presentation
WO2008033944A3 (en) Using viewing signals in targeted video advertising
WO2008054562A3 (en) System and method of media selection and media content distribution
WO2007102147A3 (en) Personalized insertion of advertisements in streaming media
WO2007078474A3 (en) System and method for policy-based advertising
WO2010018991A3 (en) Apparatus and method for sharing a bookmark with other user in a home network
MX2010004148A (es) Aparatos y metodos para comunicar actividad de modo de rafaga.

Legal Events

Date Code Title Description
WWE Wipo information: entry into national phase

Ref document number: 200780048644.6

Country of ref document: CN

121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 07859673

Country of ref document: EP

Kind code of ref document: A1

DPE1 Request for preliminary examination filed after expiration of 19th month from priority date (pct application filed from 20040101)
WWE Wipo information: entry into national phase

Ref document number: 12521270

Country of ref document: US

Ref document number: 2008552028

Country of ref document: JP

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 07859673

Country of ref document: EP

Kind code of ref document: A1

DPE1 Request for preliminary examination filed after expiration of 19th month from priority date (pct application filed from 20040101)