US1701710A - Poster-display device - Google Patents

Description

Feb. l2, 1929. 1,701,710

J.C.TURNER ETAL POSTER DISPLAY DEVICE Filed May 28, 1927 A TTORNEY.

Patented Feb. 12, 19.29.L

UNITED STATES JARvIs o. TURNER AND WALTRRL. cnorrnapor oriana, NEBRASKA.

ros'rnRmrsrLAY DEVICE. i

Application led May 28,

This invention relates to advertising, and

l particularly to certain forms of advertising used by motion picture houses to advertise the pictures on display.

The advertising of moving pictures quite often consists ofinserts which are 16 x 42 approximately, and these are furnished to the exhibitors by the moving picture distributors. These exhibitors, however, have rarely been able to use these inserts for the reason that they had no attractiveexhibition means therefor.

The general obje-ct of the present invention is to provide means whereby these inserts may be exhibited, and particularly to provide means which vare of relatively cheap construction but attractive in form and which will enable the insert to be exhibited by light transmitted through the insert.

A further object is to provide a device of this character including a casing having a hinged door, the back of the hinged door being formed by wire gauze, the wire gauze being so connected to the door as to permit an insert as, for instance, an advertising poster to be slipped down between the door frame and the wire gauze backing to thus cause the insert to be supported by the backing and permit this insert to be illuminated by electric lights disposed within the casing.

Our invention is illustrated in the accompanying drawing, wherein Figure 1 is a perspective View of an advertising display device constructed in accordance with our invention;

Figure 2 is a vertical sectional view of the construction shown in Figure 1;

Figure 3 is a transverse sectional view of the yconstruction shown in Figure 1 and vshowing the poster in place.

Referring to this drawing, 10 designates a casing which is provided with a back 11, the two triangular end walls 12, and the bottom 13. Disposed within the casing as, for instance, mounted upon the backthereof are the electric lamps 14 which may be of any suitable character. Mounted upon one Side wall of the casing is a door frame 15, the

inner face of which is double rabbeted, as at 16, and 16', the rabbet 16 extending a slight distance from the inner edge of the frame and the-rabbet 16 extending from the back edge of the first rabbettoward the outer edge of the frame. Attached to this door frame 15 at its sides and bottom is an elongated strip 17 Aof Wire netting or wire screen material 192'?. Serial No. 195,066.`

yhaving any desired mesh, the edges of said screen being secured in the rabbet 16. The uppery end of this sheet of screening material 17 is unattachedto the door frame so as to provide a slot 18 through which the poster or other advertising device may be inserted,

with its margins disposed within the rabbet 16( and resting againstthis wire screen back 17.

The door is normally held closed by latches 19 which engage the free margin of the doory Y and hold it closed. Preferably, though not necessarily, the upper portion of the door frame is occupied by a supplementary screen Q0 attached at its lowcrc'dge to kthe cross bar 21 and attached at its lateral margins to the door frame so as to leave a slot at the upper end of this supplementary screen through which a small` poster, picture or other advertising matter may be inserted.

The construction which we have devised permits exhibitors to use the ordinary posters furnished by distributors and to readily insert these posters or remove them and display the posters in the most advantageous manner by light transmitted through the poster itself. It will be seen that this construction does away with the use of glass as a panel for thedoor or as a backing for supporting the sheet and thus the advertising stand may be made'relatively light so that it may be easily handled and there will be no danger of breaking expensive panes of glass, as there would be were glass used in place ofthe wire screen. The case, which will preferably be mounted upon casters or so mounted that it may be readily shifted, may have any desired form and may be made ornamental, and though we have shown only one face ofthe case as being open for the display of 'a poster, yet it is obvious that both faces of the case 10 might be provided with swinging,` poster-carrying doors, and the lamps be supported intermediate said doors.. Of course, current may be supplied from any suitable source.

7e claim An advertising device comprising a casing formed to provide a base and an upwardly and rearwardly vsloping open face, a frame hinged to the case and adapted to be closed over the open face of the case, said frame having a double rabbet formed in the inner face thereof, one of said rabbets extending a slight distance from the inner edge of the frame, the other rabbet extending from the inner edge of the rst rabbet toward the outer side of the freine, a screen ifa-bric of a size to @over the opening of the frame, having iis side and bottom edges positioned and secured in said second rabbet, said screen n groove designed to receive the edges of a our signatures. overlying and forming with the first rabbet LvoLTio

Images