TWM604449U - Physical field advertising system with timeliness and territoriality - Google Patents

Abstract

A time-sensitive and regional physical field advertising system, which mainly uses a device identification code, an encryption key and a one-time password algorithm (TOTP) to generate a device-side encrypted string, and generate a time-effective An encrypted URL, and the encrypted URL is displayed on the screen of an electronic information device in the physical field, for unspecified users in and out of the physical field to retrieve it with a mobile information device, and successfully access this After the URL, you will get limited product information and discount information.

Description

Time-sensitive and regional physical field advertising system

This creation involves device identification and time-based encryption of physical field advertising technology, especially the use of a mobile information device to receive an encrypted URL generated based on a device identification code, an encryption key and the time stamp of an electronic information device, and the server The device verifies the validity of the encrypted URL and records the access record to achieve a "time-sensitive and regional physical site advertising system" that places coupons in a specific field and a specific time period.

In order to be able to attract consumers to stay and place advertisements, offline physical retail sites usually make product information and discount information URLs into QR Codes, which are posted on the physical sites in the form of electronic billboards for passing consumers to connect through cameras with cameras. Internet devices scan the QR Code and then link to the webpage; however, many consumers saw the QR Code and did not scan and enter the webpage immediately. Instead, they used the camera to access the QR Code link, or sent the obtained URL link For other people, since the same URL can be accessed at different times or even consumers who are not in the physical field, it will be difficult for the store to choose an effective placement point, resulting in a significant reduction in the exchange rate of various coupons, and It is also impossible to calculate the profit sharing ratio of advertising and discounts on physical venues. Based on this, how to ensure that these product information and discount information can only be obtained at these physical venues at a specific time is a problem to be solved in current practice. .

In view of the above-mentioned problems, this creator is based on years of experience in related industries to research and improve product information and discount information release; for this reason, the main purpose of this creation is to propose a way to ensure that product information and discount information are available A "time-sensitive and regional physical field advertising system" that a specific physical field is acquired within a specific time.

In order to achieve the above purpose, the system composition of this creation includes: an electronic information device, a mobile information device and a server; the implementation method is to set the electronic information device in a physical field, which has a storage unit and a URL generation The storage unit is used to store a device identification code and an encryption key, and the URL generation unit is used to provide a time stamp based on the device identification code, encryption key and electronic information device, and a time-based one-time password algorithm (TOTP) Generate an encrypted URL, where the encrypted URL includes a domain name, a device ID, and a device-side encrypted string; a mobile information device for receiving encrypted URLs generated by the electronic information device, and the mobile information device has a communication unit ; A server that communicates with the communication unit of the mobile information device. The server has a URL analysis module, an identification information database and an access record unit. The URL analysis module is used to analyze the access requested by the mobile information device To retrieve the device identification code and device-side encrypted string from the encrypted URL, and determine whether the identification information database has stored the corresponding device identification code and encryption key; the URL analysis module is also provided according to the server’s The time stamp and the encryption key determined from the identification information database are used to generate a server-side encryption string using the time-based one-time password algorithm (TOTP), and to determine whether the device-side encryption string and the server-side encryption string are the same To determine whether the mobile information device is allowed to access the URL content of the encrypted URL.

This creation requests access to the encrypted URL through the mobile information device, and verifies the validity of the encrypted URL through the device identification code and time stamp, so as to ensure that the product information and discount information can be on the physical field electronic information device at a specific time The purpose of obtaining.

In order for your reviewer to have a clear understanding of the purpose, technical features and effects of this creation, please refer to the following instructions with illustrations.

Please refer to "Figure 1", which is the system composition diagram (1) of this creation. The time-sensitive and regional physical field advertising system 10 shown in the figure includes: an electronic information device 11, a The mobile information device 12 and a server 13 are used for receiving the electronic information device 11 to generate an encrypted URL, and the mobile information device 12 requests the server 13 to access the encrypted URL, and the server 13 retrieves an encrypted URL from the encrypted URL. Device identification code and a device-side encrypted string to determine whether the corresponding device identification code is stored, and then the server 13 uses the encryption key to generate a server-side encrypted string to determine the device-side encrypted string and server-side encrypted string Whether they are the same to allow the mobile information device 12 to access the encrypted URL, and the server 13 records the Internet protocol address (IP address) of the mobile information device 12.

Please refer to "Figure 2", the system composition diagram (2) of this creation. The time-sensitive and regional physical field advertising system 10 shown in the figure includes: an electronic information device 11, a mobile The information device 12 and a server 13 illustrate the functions of each component: (1) The electronic information device 11 is set in a physical field and has a storage unit 111 and a URL generating unit 112. The storage unit 111 is used to store a device identification code and an encryption key, and the device identification code and encryption key It can be distributed when the electronic information device 11 is manufactured. The storage unit 111 can include any suitable volatile or non-volatile computer readable storage media, such as a random storage memory ( random access memory; RAM), a read-only memory (read-only memory; ROM), a universal serial bus (Universal Serial Bus; USB), a hard disk, a compact disk (CD), or A flash drive; the URL generation unit 112 can execute TOTP (Time-based One-Time Password, a time-based one-time password algorithm) based on the device identification code, encryption key, and the time stamp of the electronic information device to generate time-based changes An encrypted URL of, the encrypted URL contains at least a domain name, a device identification code and a device-side encrypted string; (2) The mobile information device 12 is used to retrieve the encrypted URL generated by the electronic information device. The mobile information device 12 has a communication unit 121 and can complete the information connection with the server 13 after the encrypted URL is retrieved to request the server 13 Verify the encrypted URL. The mobile information device 12 can be an electronic device such as a personal digital assistant, a notebook computer, a tablet or a mobile phone, but it is not limited to this; (3) The server 13 has an identification information database 131, a URL analysis module 132, and an access record unit 133. The identification information database 131 stores multiple sets of device identification codes and corresponding keys; URL analysis The module 132 is used to parse the encrypted URL requested by the mobile information device 12 to retrieve the device identification code from the encrypted URL, and determine whether the identification information database 131 has stored the corresponding device identification code, and then retrieve the identification information database 131 The corresponding encryption key is compared; in addition, the URL parsing module 132 is based on the device identification code retrieved from the encrypted URL, the time stamp of the server, and the encryption key compared from the identification information database 131; Then use the TOTP algorithm to generate a server-side encrypted string, and compare the device-side encrypted string retrieved from the encrypted URL and the server-side encrypted string generated by the server to determine whether the mobile information device is allowed 12 Access the URL content of the encrypted URL. If the comparison is successful, the server 13 returns a URL content containing product information and discount information to the mobile information device; the access record unit 133 is used to record the Internet protocol of the mobile information device 12 Address (IP address), so as to ensure that the product information and discount information can only be obtained from the electronic information device 11 in the physical field at a specific time.

其中HOTP係一種基於雜湊訊息驗證碼（HMAC）的一次性密碼（OTP）演算法，K為一金鑰 ，T為一時階數(為一整數值)，T ₀為開始計算時階的紀元時間(Current Unix time默認值為0)，X為一時階單位（以秒為單位），Current Unix time為當下的紀元時間，以下茲以一實例作說明:若設定以30秒作為時階單位，當下時間為0點0分30秒，則時階數T=1，當時間為0點0分55秒，時階數亦為T=1，但如果當前時間為0點1分15秒時，則時階數變為T=2；依此，本創作實施時，係可根據商品資訊與優惠資訊投放頻率設定時階單位，基於網址產生單元112及網址解析模組132之當下紀元時間，得出電子資訊裝置的時間標記及伺服器的時間標記，並搭配裝置識別碼及加密金鑰，分別產生裝置端加密字串及伺服端加密字串。 The following is the description of the device-side encryption string and the server-side encryption string generation. First, the TOTP (Time-based One-Time Password) algorithm is defined as follows:

HOTP is a one-time password (OTP) algorithm based on hash message authentication code (HMAC), K is a key, T is a one-time order (an integer value), and T ₀ is the epoch time to start calculating the time. (The default value of Current Unix time is 0), X is the first time unit (in seconds), and Current Unix time is the current epoch time. The following is an example for illustration: If you set 30 seconds as the time unit, the current When the time is 0:00:30, then the time order is T=1, when the time is 0:00:55, the time order is also T=1, but if the current time is 0:01:15, then The number of time levels becomes T=2; accordingly, when this creation is implemented, the time level unit can be set according to the frequency of product information and discount information. Based on the current epoch time of the URL generation unit 112 and the URL analysis module 132, it can be obtained The time stamp of the electronic information device and the time stamp of the server are combined with the device identification code and encryption key to generate the device-side encrypted string and the server-side encrypted string respectively.

Please refer to "Figure 3" for the flow chart of the creation method. Please also refer to "Figure 2" for the system block diagram and information flow diagram of this creation. The implementation method of this creation is as follows: (1) Encrypted URL generation step (S1): For this step, please refer to "Figure 2" and "Figure 4". An electronic information device 11 is set in a physical field, and the URL generation unit 112 of the electronic information device 11 can Based on the device identification code UID, the encryption key K and the time stamp of the electronic information device, the TOTP algorithm is executed to generate an encrypted URL U that changes with time. The encrypted URL U includes a domain name, device identification code UID and device-side encryption String, in one embodiment, the encrypted URL U is processed by image technology to form, for example, a two-dimensional barcode image or a character-encoded image; (2) An encrypted URL receiving step S2: Please refer to "Figure 2" and "Figure 5" for this step. A mobile information device 12 receives or retrieves the encrypted URL U generated by the electronic information device 11 using the TOTP algorithm. The mobile information device 12 has a communication unit 121 for the mobile information device 12 to complete the information link after communicating with the server 13, and to request access to the encrypted URL U after the link; that is, when an electronic information device 11 is used When passing through this physical field, in order to obtain relative discount information, it can use the mobile information device 12 to receive or retrieve the encrypted URL U from the electronic information device 11, and use the mobile information device 12 to communicate with the server 13 to request storage. Take the encrypted URL U; among them, the mobile information device 12 uses Wi-Fi, Near Field Communication (NFC), Beacon, or Bluetooth or ZigBee, etc. The protocol receiving encrypted URL U is not limited to this; in another embodiment, the mobile information device 12 further has a camera unit 122, which takes a photo to capture a two-dimensional barcode image or a character-encoded image and then obtains the encrypted URL U; The communication connection between the mobile information device 12 and the server 13 can be public or private networks, such as wireless networks (such as 3G, 4G LTE, Wi-Fi), wired networks, local area networks (LAN), and wide area networks (WAN) etc, but not limited to this; (3) Encrypted URL analysis step S3: The URL analysis module 132 of the server 13 parses the encrypted URL U, and retrieves the device identification code UID and the encrypted string on the device side from the encrypted URL U; (4) Verify device validity Step S4: Please refer to "Figure 6" for this step. The server 13 determines whether the device identification code UID stored in the identification information database 131 is the same as the device identification code retrieved from the encrypted URL U Correspond to the UID, and retrieve the corresponding encryption key K based on the device identification code UID, if not, send an error message to the mobile information device 12; (5) Server-side encrypted string generation step S5: The URL parsing module 132 generates a server based on the time stamp of the server and the device identification code UID and the encryption key K determined from the identification information database 131 using the TOTP algorithm End encryption string; (6) Verify URL validity Step S6: Please refer to "Figure 6" for this step. The URL parsing module 132 determines the device-side encryption string extracted from the encrypted URL U and the server-side encryption generated by the server 13 Whether the string is the same, and further determine whether the encrypted URL U has never been accessed by the same mobile information device 12 to determine whether the mobile information device 12 is allowed to access the URL content of the encrypted URL U, if not, send it An error message to the mobile information device 12; (7) Return encrypted URL content Step S7: Please refer to "Figure 7" for this step. If it is determined that the encrypted string on the device side and the encrypted string on the server side are the same and have not been accessed, the server 13 Return the content of a URL to the mobile information device 12; in this way, the encrypted URL U can be used to carry out related promotions, advertisements and time-limited activities according to different physical fields, and consumers can also use the server 13 to return the URL content of the encrypted URL U Obtain product information and discount information such as product details, cash coupons, product redemption coupons, or product coupons; (8) Access flow record step S8: After the mobile information device 12 accesses the URL content of the encrypted URL U, the access record unit 133 records the Internet protocol address (IP address) of the mobile information device 12 and makes statistics The number of mobile information devices accessing the encrypted URL U within a certain period of time.

Thereby, when the consumer passes through the physical field and uses the mobile information device 12 to obtain the encrypted URL U, the access record unit 133 can determine the encrypted URL U requested to access this time based on the device identification code UID of the encrypted URL U. It is generated by the electronic information device 11 located in which physical field. In addition, the encrypted URL U is generated by the device-side encrypted string generated by the TOTP algorithm to ensure that consumers are currently passing through the physical field and request access to the encrypted URL U If the consumer temporarily stores the encrypted URL U link or sends it to share, after a certain period of time, the consumer cannot access the encrypted URL U because the device-side encrypted string and the server-side encrypted string fail to judge, so the store can Ensure that the product information and discount information can only be obtained from electronic information devices in the physical field at a specific time.

In summary, this creation generates a time-sensitive encrypted URL through the device identification code, encryption key, and time stamp, and verifies the validity of the encrypted URL through the device identification code and time stamp to return a product information and The URL content of the discount information; according to this, after this creation is implemented, it can indeed achieve the purpose of ensuring that the product information and discount information can only be obtained on the physical field at a specific time.

However, the above are only the preferred embodiments of this creation, and are not used to limit the scope of implementation of this creation; anyone who is familiar with this technique will make equal changes and modifications without departing from the spirit and scope of this creation , Should be covered in the scope of the patent of this new model.

To sum up, the effect of this creation is that it has new patent requirements such as "industrial availability", "novelty" and "progressiveness"; the applicant filed a new patent with the Jun Office in accordance with the provisions of the Patent Law Application.

10: Time-sensitive and regional physical field advertising system 11: Electronic information device 12: Mobile Information Device 111: storage unit 121: communication unit 112: URL generation unit 122: camera unit 13: server 131: Identification Information Database UID: device identification code 132: URL analysis module K: encryption key 133: Access Record Unit U: Encrypted URL 134: Second URL generation unit S1: Steps to generate encrypted URL S2: Steps to receive encrypted URL S3: Encrypted URL resolution steps S4: Steps to verify device validity S5: Server-side encrypted string generation steps S6: Steps to verify the validity of the URL S7: Steps to return encrypted URL content S8: Steps for accessing traffic records

Figure 1 is the system composition diagram (1) of this creation. Figure 2 is the system composition diagram of this creation (2). Figure 3 is a flowchart of the creation method. Figure 4 is a schematic diagram of the implementation of this creation (1). Figure 5 is a schematic diagram of the implementation of this creation (2). Figure 6 is a schematic diagram of the implementation of this creation (3). Figure 7 is a schematic diagram of the implementation of this creation (4).

10: Time-sensitive and regional physical field advertising system

11: Electronic information device

12: Mobile Information Device

13: server

Claims (9)

A time-sensitive and regional physical field advertising system includes: An electronic information device installed in a physical field includes a URL generating unit that generates an encrypted URL using a time-based one-time password algorithm; A mobile information device, which completes information connection with the electronic information device and receives the encrypted URL generated by the electronic information device, the mobile information device having a communication unit; A server with a URL analysis module, an identification information database, and an access record unit for the communication unit of the mobile information device to complete the communication connection with the server, and the server is receiving the mobile information device’s request for storage After obtaining the encrypted URL, the URL parsing module analyzes the encrypted URL to retrieve the device identification code and a device-side encrypted string from the encrypted URL, and determine whether the identification information database is stored The corresponding device identification code; The URL parsing module also generates a server-side encrypted string using a time-based one-time password algorithm, and determines whether the device-side encrypted string and the server-side encrypted string are the same to determine whether the encrypted URL is allowed to be stored Take; and The access record unit is used to record the Internet protocol address of the mobile information device. For example, the time-sensitive and regional physical field advertising system of claim 1, wherein the electronic information device further includes a storage unit for storing the device identification code and an encryption corresponding to the device identification code The URL generating unit is used to generate the encrypted URL using a time-based one-time password algorithm based on the device identification code, the encryption key, and the time stamp of the electronic information device. For example, the time-sensitive and regional physical field advertisement placement system of claim 1, wherein the encrypted URL includes a domain name, the device identification code, and the device-side encrypted string. For example, the time-sensitive and regional physical field advertising system of claim 1, wherein the server further includes an identification information database for storing the device identification code and the corresponding device identification code An encryption key for. For example, the time-sensitive and regional physical field advertisement placement system of claim 1, wherein the URL analysis module is based on the time stamp of the server, the device identification code, and the encryption key to provide a time-based one-time The password algorithm generates the server-side encrypted string. For example, the time-sensitive and regional physical field advertising system of claim 1, wherein the URL analysis module is used to determine whether the encrypted URL has never been accessed by the mobile information device to determine whether the action is allowed The information device accesses the URL content of the encrypted URL. For example, the time-sensitive and regional physical field advertisement placement system of claim 1, wherein the encrypted URL is embedded in a two-dimensional barcode image or a character-encoded image. For example, the time-sensitive and regional physical field advertisement placement system of claim 7, wherein the mobile information device further has a camera unit for identifying the encrypted URL from the two-dimensional barcode image or the character-encoded image. For example, the time-sensitive and regional physical field advertisement placement system of claim 1, wherein the mobile information device completes information connection through near field communication, Bluetooth, wireless local area network, micro positioning or swarm.

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