TWI760811B - Time-effective and regional physical field advertising delivery method and system - Google Patents

Abstract

A method and system for placing advertisements in a physical field with timeliness and locality, which mainly use a device identification code, an encryption key and a one-time password algorithm (TOTP) to generate a device-side encrypted string, and generate a device-side encrypted string. A time-sensitive encrypted URL, and present the encrypted URL on the interface of an electronic information device in the physical field, so that the unspecified users entering and leaving the physical field can be retrieved by the mobile information device and successfully accessed After this URL, you will get limited product information and discount information.

Description

Time-effective and regional physical field advertising delivery method and system

The present invention relates to device identification and time encryption-based physical field advertising delivery technology, especially to a mobile information device to receive an encrypted URL generated based on a device identification code, an encryption key and a time stamp of an electronic information device, and to send it by a server After verifying the validity of the encrypted URL, the server records the access record, so as to achieve the "time-sensitive and regional advertising delivery method and system in a physical field" for delivering coupons in a specific field and within a specific time period.

In order to attract consumers to stay and place advertisements, offline physical retail areas usually turn product information and discount information URLs into QR codes and post them in the form of electronic billboards in the physical areas for passing consumers to pass through a camera-equipped connection. Internet devices, scan the QR Code and link to the webpage; however, many consumers do not scan the QR Code immediately to enter the webpage, but use the camera to access the QR Code link, or send the obtained URL link For others, since the same website can be accessed at different times even by consumers who are not in the physical site, it will make it difficult for the store to choose a profitable delivery point, resulting in a significant reduction in the exchange rate of various coupons, and Distribution of advertisements and discounts on physical sites The ratio cannot be calculated. Therefore, how to ensure that these product information and preferential information can only be obtained in these physical fields at a specific time is a problem to be solved in practice at present.

In view of the above-mentioned problems, the inventor has conducted research and improvement on the delivery of commodity information and preferential information based on years of experience in related industries; therefore, the main purpose of the present invention is to propose a method that can ensure that commodity information and preferential information are placed in the market. A "time-sensitive and regional advertising delivery method and system in a physical field" obtained in a specific physical field within a specific time.

In order to achieve the above object, the system composition of the present invention includes: an electronic information device, a mobile information device and a server; the implementation method is to set the electronic information device in a physical field, which has a storage unit and a URL generated unit, the storage unit is used to store a device identification code and an encryption key, and the URL generation unit is used for the time-based one-time password algorithm (TOTP) based on the device identification code, the encryption key and the time stamp of the electronic information device. generating an encrypted URL, wherein the encrypted URL includes a domain name, a device identification code and a device-side encrypted string; a mobile information device for receiving the encrypted URL generated by the electronic information device, and the mobile information device has a communication unit ; A server, connected to the communication unit of the mobile information device in communication, the server has a web address parsing module, an identification information database and an access record unit, and the web address parsing module is used for parsing the access requested by the mobile information device encrypted URL to extract the device ID and device-side encryption key from the encrypted URL string, and determine whether the identification information database has stored the corresponding device identification code and encryption key; the URL parsing module is also used to determine the time-based The one-time password algorithm (TOTP) of the server generates a server-side encrypted string, and determines whether the device-side encrypted string and the server-side encrypted string are the same, so as to determine whether the mobile information device is allowed to access the URL content of the encrypted URL.

The present invention requests access to the encrypted website through the mobile information device, and verifies the validity of the encrypted website through the device identification code and the time stamp, so as to ensure that the product information and preferential information can be specific electronic information in the physical field at a specific time The purpose of obtaining the device.

In order to enable your examiners to clearly understand the purpose, technical features and effects of the present invention, the following descriptions are combined with the diagrams for illustration, please refer to.

10: Time-sensitive and regional advertising delivery system in physical field

11: Electronic Information Devices

12: Mobile Information Device

111: Storage unit

121: Communication unit

112: URL generation unit

122: Camera unit

13: Server

131: Identifying Information Database

UID: Device ID

132: URL parsing module

K: encryption key

133: access record unit

U: encrypted URL

S1: Steps for generating encrypted URLs

S2: Steps for receiving encrypted URLs

S3: Encrypted URL Parsing Steps

S4: Step of verifying the validity of the device

S5: Steps for generating encrypted strings on the server side

S6: Steps to verify the validity of the URL

S7: Steps of returning encrypted URL content

S8: Steps for accessing traffic records

Figure 1 is a system composition diagram (1) of the present invention.

Figure 2 is a system composition diagram (2) of the present invention.

Fig. 3 is a flow chart of the method of the present invention.

FIG. 4 is a schematic diagram (1) of the implementation of the present invention.

FIG. 5 is a schematic diagram (2) of the implementation of the present invention.

Fig. 6 is a schematic diagram (3) of the implementation of the present invention.

FIG. 7 is a schematic diagram (4) of the implementation of the present invention.

Please refer to "Fig. 1", which is a system composition diagram (1) of the present invention. As shown in the figure, the time-sensitive and regional physical field advertisement delivery system 10 includes: an electronic information device 11, an The mobile information device 12 and a server 13, the mobile information device 12 is used for receiving the electronic information device 11 to generate an encrypted website, and the mobile information device 12 requests the server 13 to access the encrypted website, and the server 13 retrieves an encrypted website from the encrypted website The device identification code and a device-side encrypted string are used to determine whether the corresponding device identification code is stored, and then the server 13 uses the encryption key to generate a server-side encrypted string to determine the device-side encrypted string and the server-side encrypted string. If it is the same, the mobile information device 12 is allowed to access the encrypted website, and the server 13 records the Internet Protocol address (IP address) of the mobile information device 12 .

Please refer to "Fig. 2", which is the system composition diagram (2) of the present invention. As shown in the figure, the time-sensitive and regional physical field advertisement delivery system 10 includes: an electronic information device 11, an action The information device 12 and a server 13 exemplify the functions of each component as follows: (1) The electronic information device 11 is set in a physical field, and has a storage unit 111 and a web address generation unit 112. The storage unit 111 is used for storage A device identification code and an encryption key. The device identification code and the encryption key can be distributed when the electronic information device 11 is manufactured. The storage unit 111 can include any suitable volatile or non-volatile computer-readable storage medium. (volatile or non-volatile computer readable storage media), such as: a random access memory (RAM), a read-only memory (ROM), a universal serial bus (Universal) Serial Bus; USB), a hard disk, a compact disk (Compact Disk; CD), or a pen drive; the URL generating unit 112 can execute TOTP (Time- based One-Time Password, time-based one-time password algorithm), generate an encrypted URL that changes with the base, and the encrypted URL contains at least a domain name, a device identification code and a device-side encrypted string; (2) The mobile information device 12 is used for retrieving the encrypted web address generated by the electronic information device. The mobile information device 12 has a communication unit 121 and can complete the information connection with the server 13 after retrieving the encrypted web address, so as to request the server 13 to verify the encrypted web address , the mobile information device 12 may be an electronic device such as a personal digital assistant, a notebook computer, a tablet or a mobile phone, but not limited thereto; (3) The server 13 has an identification information database 131 and a web address parsing module 132 , and an access record unit 133, the identification information database 131 stores a plurality of sets of device identification codes and their corresponding keys; the URL parsing module 132 is used for parsing the encrypted URL requested by the mobile information device 12 for verification, so as to obtain the encrypted URL from the encrypted URL. The URL retrieves the device identification code, determines whether the identification information database 131 stores the corresponding device identification code, and then compares the corresponding encryption key from the identification information database 131; The analysis module 132 further generates a server-side encrypted string by the TOTP algorithm according to the device identification code extracted from the encrypted website, the time stamp of the server, and the encryption key compared with the identification information database 131 , and compares the device-side encrypted string extracted from the encrypted URL with the server-side encrypted string generated by the server to determine whether the mobile information device 12 is allowed to access the URL content of the encrypted URL. If the comparison is successful, Then the server 13 returns a web address content including product information and discount information to the mobile information device; the access record unit 133 is used to record the Internet Protocol address (IP address) of the mobile information device 12, so as to ensure the product information Information and discounts can only be obtained from the electronic information device 11 in the physical field at a specific time.

The following is the description of the generation of the encrypted string on the device side and the encrypted string on the server side. First, the TOTP (Time-based One-Time Password) algorithm is defined as follows: TOTP = HOTP( K.T )

T = ( Current Unix time - T ₀ )/ X where HOTP is a one-time password (OTP) algorithm based on Hash Message Authentication Code (HMAC), K is a key, T is a time order (an integer value) ), T ₀ is the epoch time at which the time order is calculated (Current Unix time defaults to 0), X is a time order unit (in seconds), and Current Unix time is the current epoch time. The following is an example to illustrate : If the unit is set to 30 seconds, and the current time is 0:00:30, then the number of hours is T=1; when the time is 0:0:55, the number of hours is also T=1, but if When the current time is 0:1:15, the number of hours becomes T=2; accordingly, when the present invention is implemented, the unit of time can be set according to the frequency of delivery of commodity information and preferential information, and the generating unit 112 and the website address generation unit 112 and The current epoch time of the URL parsing module 132 obtains the time stamp of the electronic information device and the time stamp of the server, and is combined with the device identification code and the encryption key to generate the device-side encrypted string and the server-side encrypted string respectively.

Please refer to "Fig. 3", which is a flow chart of the method of the present invention, and please refer to "Fig. 2" together, which is a system block diagram and a schematic diagram of information flow of the present invention. The implementation method of the present invention is as follows: (1) Encrypt URL Generating step (S1): Please refer to "Fig. 2" and "Fig. 4" in conjunction with this step. An electronic information device 11 is installed in a physical field, and the URL generating unit 112 of the electronic information device 11 can be based on the device identification code UID. , the encryption key K and the time stamp of the electronic information device, execute the TOTP algorithm, and generate an encrypted URL U that changes with the base; the encrypted URL U includes a domain name, device identification code UID and device-side encrypted string, which is stored in a In the embodiment, the encrypted URL U is processed by image technology to form, for example, a two-dimensional barcode image or a character-coded image; (2) an encrypted URL receiving step S2: Please refer to "Fig. 2" and "Section 2" for this step. 5", a mobile information device 12 receives or retrieves the encrypted URL U generated by the electronic information device 11 using the TOTP algorithm, and the mobile information device 12 has a communication unit 121 for the mobile information device 12 to communicate with the server 13 after completion information link, and request access to the encrypted URL U after the link; that is, when a user holding the electronic information device 11 passes In this physical field, in order to obtain the relative discount information, it can use the mobile information device 12 to receive or retrieve the encrypted URL U from the electronic information device 11, and use the mobile information device 12 to communicate with the server 13 to request access encryption URL U; wherein, the mobile information device 12 is received via Wi-Fi, Near Field Communication (NFC), Beacon, or Bluetooth or ZigBee and other short-range communication protocols The encrypted URL U is not limited to this; in another embodiment, the mobile information device 12 further has a camera unit 122, which captures the two-dimensional barcode image or the character-coded image after taking a picture and recognizes the encrypted URL U; The communication connection between the mobile information device 12 and the server 13 can be a public or private network, such as wireless network (eg 3G, 4G LTE, Wi-Fi), wired network, local area network (LAN), wide area network (WAN) ), etc., but not limited to this; (3) encrypted URL parsing step S3: the URL parsing module 132 of the server 13 parses the encrypted URL U, and retrieves the device identification code UID and the device-side encrypted string from the encrypted URL U ; (4) Verifying the validity of the device Step S4: Please refer to FIG. 6 for this step. The server 13 determines whether the device identification code UID stored in the identification information database 131 is identified with the device extracted from the encrypted URL U. corresponding to the code UID, and extract the corresponding encryption key K based on the device identification code UID, if not, send an error message to the mobile information device 12; (5) server-side encrypted string generation step S5: URL parsing module 132 According to the time stamp of the server and determined from the identification information database 131 The device identification code UID and the encryption key K are used to generate a server-side encrypted string with the TOTP algorithm; (6) verifying the validity of the website. Step S6: Please refer to "Fig. 6" for this step. The website parsing module 132 determines that the Whether the device-side encrypted string retrieved by the encrypted URL U and the server-side encrypted string generated by the server 13 are the same, and further determine whether the encrypted URL U has never been accessed by the same mobile information device 12 to determine whether Whether to allow the mobile information device 12 to access the website content of the encrypted website U, if not, send an error message to the mobile information device 12; (7) return the encrypted website content Step S7: Please refer to "Section 7" for this step. Figure", if it is determined that the encrypted string on the device side and the encrypted string on the server side are the same and have not been accessed, the server 13 returns a URL content to the mobile information device 12; domain, use the encrypted URL U to carry out related promotions, advertisements and limited-time activities, and consumers can also use the server 13 to return the URL content of the encrypted URL U to obtain product details, cash coupons, commodity exchange coupons, or commodity coupons, etc. Commodity information and discount information; (8) Access traffic record Step S8: After the mobile information device 12 accesses the URL content of the encrypted URL U, the access record unit 133 records the Internet Protocol address (IP address) of the mobile information device 12. address), and count the number of mobile information devices accessing the encrypted URL U within a specific period of time.

Therefore, when the consumer passes through the physical field and uses the mobile information device 12 to obtain the encrypted URL U, the access record unit 133 can be based on the encrypted URL U The device identification code UID of the device identification code UID is used to determine which physical field the encrypted URL U is generated by the electronic information device 11. In addition, the encrypted URL U is the device-side encrypted string generated by the TOTP algorithm, that is, It can ensure that the consumer is passing through the physical field and requesting access to the encrypted URL U. If the consumer temporarily stores the encrypted URL U link, or sends it to share, after a certain period of time, the encrypted string on the device side and the encrypted word on the server side will be generated. If the string judgment fails, the consumer cannot access the encrypted URL U, so the store can ensure that the product information and discount information can only be obtained from the electronic information device in the physical field at a specific time.

To sum up, the present invention generates a time-sensitive encrypted website through the device identification code, encryption key and time stamp, and verifies the validity of the encrypted website through the device identification code and the time stamp, so as to return a product information and a time stamp. URL content of the preferential information; therefore, after the implementation of the present invention, the purpose of ensuring that the product information and preferential information can only be obtained in the physical field at a specific time can be achieved.

However, the above descriptions are only preferred embodiments of the present invention, and are not intended to limit the scope of the present invention; anyone familiar with the art can make equal changes and modifications without departing from the spirit and scope of the present invention. , all should be covered within the patent scope of the present invention.

To sum up, the effect of the present invention is that it has the patent requirements of "industrial applicability", "novelty" and "progressiveness" of the invention; the applicant should file an invention patent with the Jun Bureau in accordance with the provisions of the Patent Law Apply.

10: Time-sensitive and regional advertising delivery system in physical field

11: Electronic Information Devices

12: Mobile Information Device

13: Server

Claims (15)

A method for placing advertisements in a physical field with timeliness and locality, comprising: an encrypted URL receiving step: a mobile information device receives an electronic information device in the physical field and generates an encrypted one using a time-based one-time password algorithm. URL, and request to a server to access the encrypted URL, one of the URL content of the encrypted URL includes a product information or a product discount information; an encrypted URL parsing step: the server parses the encrypted URL, extracts from the encrypted URL Obtain a device identification code and a device-side encrypted string of the electronic information device; a verification device validity step: the server determines whether an identification information database has stored the corresponding device identification code, if not, sends an error a message to the mobile information device; a server-side encrypted string generating step: the server generates a server-side encrypted string with a time-based one-time password algorithm with an encryption key corresponding to the device identification code; a verification URL Validity step: the server determines whether the encrypted string on the device side and the encrypted string on the server side are the same, if not, send the error message to the mobile information device; return the encrypted URL content step: if the device-side encrypted string the same string as the server-side encrypted string that allows the mobile information device to access the URL content of the encrypted URL, and An access traffic recording step: after the mobile information device accesses the URL content of the encrypted URL, the server records the IP address of the mobile information device, wherein, before the encrypted URL receiving step, an encrypted URL is further included Generating step: the electronic information device generates the encrypted URL with a time-based one-time password algorithm based on the device identification code, the encryption key and the time stamp of the electronic information device, wherein a time level unit of the time stamp is Set according to the delivery frequency of the product information or one of the product promotion information. The time-sensitive and localized physical field advertisement delivery method of claim 1, wherein the encrypted URL includes a domain name, the device identification code and the device-side encrypted string. As claimed in claim 1, the time-sensitive and localized method for placing advertisements in a physical field, wherein the step of generating the encrypted string on the server side further comprises: the server is based on the time stamp of the server, the device identification code and the encryption. The key is used to generate the server-side encrypted string with a time-based one-time password algorithm. According to the time-sensitive and localized physical field advertisement delivery method of claim 1, wherein the verifying URL validity step further includes the server determining whether the encrypted URL has never been accessed by the mobile information device, so as to determine whether the encrypted URL has never been accessed by the mobile information device. Determines whether the mobile information device is allowed to access the URL content of the encrypted URL, and if not, sends an error message to the mobile information device. As claimed in claim 1, the time-sensitive and localized method for placing advertisements in a physical field, wherein the encrypted URL is embedded in a two-dimensional barcode image or a character-coded image. As claimed in claim 5, wherein the mobile information device further has a camera unit for identifying the encrypted URL from the two-dimensional barcode image or the character-coded image. The time-sensitive and localized physical field advertisement delivery method of claim 1, wherein the mobile information device receives the encrypted URL through near field communication, bluetooth, wireless local area network, micro-positioning or swarming. A time-sensitive and regional entity field advertisement delivery system, comprising: an electronic information device arranged in a physical field for placing advertisements, including a website generating unit, a time-based one-time password algorithm Generate an encrypted URL, the content of the encrypted URL contains a product information or a product discount information; a mobile information device, complete the information connection with the electronic information device, and receive the encrypted URL generated by the electronic information device, the action The information device has a communication unit; a server with a URL parsing module, an identification information database, and an access record unit for the communication unit of the mobile information device to complete the communication connection with the server, and the server is receiving the mobile information device After requesting access to the encrypted URL, the URL parsing module parses the encrypted URL to extract a device identification code and a device-side encrypted string of the electronic information device from the encrypted URL, and determines the encrypted URL. Identifying whether the information database stores the corresponding device identification code; the URL parsing module also generates a server-side encrypted string using a time-based one-time password algorithm with an encryption key corresponding to the device identification code, and determines Whether the encryption string on the device side and the encryption string on the server side are the same, so as to determine whether the encrypted website is allowed to be accessed; and the access record unit is used to record the Internet protocol address of the mobile information device, wherein the The electronic information device further includes a storage unit for storing the device identification code and the encryption key corresponding to the device identification code, and the website generating unit for storing the device identification code, the encryption key and the electronic The time stamp of the information device generates the encrypted website by a time-based one-time password algorithm, wherein a time level unit of the time stamp is set according to a delivery frequency of the product information or the product preferential information. The time-sensitive and regional physical field advertisement delivery system of claim 8, wherein the encrypted URL includes a domain name, the device identification code and the device-side encrypted string. As claimed in claim 8, wherein the server further includes an identification information database for storing the device identification code and the corresponding device identification code of the encryption key. The time-sensitive and localized physical field advertising delivery system of claim 8, wherein the URL parsing module is based on the time stamp of the server, the device identification code and the encryption key to perform a time-based one-time A cryptographic algorithm generates the server-side encrypted string. The time-sensitive and regional physical field advertisement delivery system of claim 8, wherein the URL parsing module is used to determine whether the encrypted URL has never been accessed by the mobile information device, so as to determine whether to allow the action The information device accesses the URL content of the encrypted URL. The time-sensitive and regional physical field advertisement delivery system of claim 8, wherein the encrypted URL is embedded in a two-dimensional barcode image or a character-coded image. As claimed in claim 13, wherein the mobile information device further has a camera unit for identifying the encrypted URL from the two-dimensional barcode image or the character-encoded image. The time-sensitive and localized physical field advertisement delivery system of claim 8, wherein the mobile information device completes the information connection through near field communication, Bluetooth, wireless local area network, micro-positioning or swarming.

Images