TWI900975B - Apparatus, method and recording medium storing commands for outputting benefit information - Google Patents

Abstract

The present invention provides a device for displaying discount information. The device includes one or more processors and one or more memories storing commands executed by the one or more processors. When executing the commands, the one or more processors: obtain return information related to a return request for merchandise purchased by a user; determine whether the user is a member of a membership based on the user information; and, upon determining that the user is not a member of the membership, transmit first display information to the user terminal of the user.

Description

Device, method and recording medium for recording commands for displaying preferential information

This invention relates to a technology for displaying preferential information.

When providing e-commerce services, you may implement membership policies for that service. For example, if a user who joins the membership purchases goods or similar products through the e-commerce service, the user may receive discounts based on their membership. E-commerce service providers can gain various benefits (e.g., revenue from membership fees) by allowing users to join the membership.

To attract users to join the membership, service providers can show users the benefits of membership. However, simply listing the benefits may make it difficult for users to appreciate the benefits of membership. As a result, it may be difficult to attract users' attention.

One embodiment of the present invention aims to solve a technical problem by providing a technology that attracts users to join a membership by providing preferential information that may be applicable to the return request during the user's return request process.

Another technical problem to be solved by one embodiment of the present invention is to provide a technology that, while initiating the user's return request process and confirming the return request, provides the user with an option to apply membership-related benefits to ongoing orders when joining the membership.

Another technical problem to be solved by one embodiment of the present invention is to provide a technology that provides an interface that makes it easier for users to join membership during the return process.

The technical problems to be solved by this invention are not limited to the above-mentioned technical issues. For those skilled in the art, other technical issues not mentioned here will become clear from the following content.

The present invention provides a device for displaying preferential information. According to an embodiment of the present invention, the device includes: one or more processors; and one or more memories storing commands executed by the one or more processors; when executing the commands, the one or more processors: obtain return information related to a return request for a product purchased by a user; based on the user information of the user, determine whether the user is a member of the membership (membership) Upon determining that the user has not joined the aforementioned membership, the first display information is transmitted to the user terminal of the aforementioned user. The first display information is used to display preferential information on the aforementioned user terminal. The preferential information informs the user that, if he or she joins the aforementioned membership, he or she may apply the preferential treatment corresponding to the aforementioned membership in the aforementioned return request.

In one embodiment, the above-mentioned offer is a discount or waiver of the return fee applicable to the above-mentioned return request.

In one embodiment, the first displayed information is the following: Before completing the return request, the return fee after applying the above-mentioned discount is displayed on the screen where the return request information is entered.

In one embodiment, the first displayed information is the following information: before completing the return request, the above-mentioned discount information is displayed on the screen where the return request information is entered.

In one embodiment, the return information indicates that the return request was solely due to the user's change of mind.

In one embodiment, the one or more processors are configured to: upon transmitting the first exposure information, determine whether the product is eligible for the benefits associated with the membership; and upon determining that the user is not a member and the product is eligible for the benefits associated with the membership, transmit the first exposure information to the user terminal.

In one embodiment, the one or more processors are configured to, when transmitting the first exposure information, compare the benefit applicable to the return request if the user has joined the membership with the membership fee incurred if the user has joined the membership; and upon determining that the user is not a member and the benefit is greater than the membership fee, transmit the first exposure information to the user terminal.

In one embodiment, the one or more processors are further configured to: determine a frequency of return requests from the user based on the user information; determine whether the frequency is greater than a predetermined frequency; and, upon determining that the frequency is greater than the predetermined frequency, transmit second exposure information to the user terminal, wherein the second exposure information is used to expose the frequency to the user terminal.

In one embodiment, the frequency is determined based on the number of return requests from the user within a predetermined time interval.

In one embodiment, the one or more processors are further configured to: determine, based on the user information, a total amount of return fees incurred in response to return requests by the user within a predetermined time interval; determine whether the total amount of return fees is greater than a predetermined amount; and upon determining that the total amount of return fees is greater than the predetermined amount, transmit third disclosure information to the user terminal, wherein the third disclosure information is used to disclose the total amount of return fees to the user terminal.

In one embodiment, the one or more processors are configured to, when transmitting the third exposure information, compare the sum of the benefits applicable to the total return fee if the user has already joined the membership with the enrollment fee incurred if the user has joined the membership. Upon determining that the user is not a member and that the sum of the benefits applicable to the total return fee if the user has already joined the membership is greater than the enrollment fee, the third exposure information is transmitted to the user terminal.

In one embodiment, the one or more processors are further configured to transmit fourth disclosure information to the user terminal upon receiving the user's input indicating a desire to join the membership corresponding to the displayed preferential information. The fourth disclosure information displays information for joining the membership on the user terminal.

In one embodiment, the one or more processors are further configured to apply the benefits corresponding to the membership to the return request upon obtaining information that the user has joined the membership.

The present invention provides a method for displaying discount information. According to one embodiment of the present invention, the method is implemented in a device comprising one or more processors and one or more memories storing commands executed by the one or more processors. The method includes the following steps: obtaining return information regarding a return request for merchandise purchased by a user; determining whether the user is a member of a membership based on the user information; and, upon determining that the user is not a member of the membership, transmitting first display information to a user terminal of the user. The first display information is used to display the promotional information on the user's terminal. This promotional information informs the user that, if they have joined the membership, they can use the promotional information associated with the membership in their return request.

In one embodiment, the above-mentioned offer is a discount or waiver of the return fee applicable to the above-mentioned return request.

In one embodiment, the first displayed information is the following information: before completing the return request, the return fee after applying the above discount is displayed on the screen where the return request information is entered.

In one embodiment, the return information indicates that the return request was solely due to the user's change of mind.

In one embodiment, the step of transmitting the first exposure information includes the following steps: determining whether the product is eligible for the benefits associated with the membership; and upon determining that the user is not a member and the product is eligible for the benefits associated with the membership, transmitting the first exposure information to the user terminal.

In one embodiment, the step of transmitting the first exposed information includes the following steps: comparing the benefit applicable to the return request if the user has joined the membership with the membership fee incurred if the user has joined the membership; and upon determining that the user is not a member and the benefit is greater than the membership fee, transmitting the first exposed information to the user terminal.

The present invention provides a non-transitory computer-readable recording medium having recorded thereon commands executed by one or more processors. The commands recorded on the recording medium according to one embodiment of the present invention are commands executed by the one or more processors. When executed by the one or more processors, the one or more processors perform the following steps: obtaining return information regarding a return request for merchandise purchased by a user; determining, based on the user information of the user, whether the user is a member; and, upon determining that the user is not a member, transmitting first exposure information to the user terminal of the user. The first display information is used to display the promotional information on the user's terminal. This promotional information informs the user that, if they have joined the membership, they can use the promotional information associated with the membership in their return request.

According to the present invention, users can be efficiently and intuitively attracted to join e-commerce service membership.

According to the present invention, member discounts applicable to paid products can be displayed to users in a timely and effective manner.

According to this invention, membership registration and application for benefits are processed electronically, allowing for efficient calculation and management.

100: Device

110: User terminal

112: User

120: Return Request

130: Return Information

140: User Information

150: Return request completed

160: Determine if the user has joined the membership

170: Special Offers

180: First Revealed Information

210: Processor

220: Memory

230: Communication Circuit

310: Return request screen

311: Special Offers

313: Special Offers

314: Information

321: Special Offers

322: Interface

410,420: Second Revealed Information

430,440: Third Revealed Information

512: Information

510,530: Screenshot

520,540: Screen

521: Information

511,531: Information

532: Information

541: Information

610: Screenshot

621: Information

622: Information

630: Screen

700: How to display discount information

800: Method to display past return history

900: Method for displaying past return history

Figure 1 is a schematic diagram showing the operating process of a device according to an embodiment of the present invention.

Figure 2 is a block diagram of a device according to one embodiment of the present invention.

Figure 3 is a schematic diagram showing preferential information according to one embodiment of the present invention.

Figure 4 is a diagram showing historical return frequency information and historical return fee information according to one embodiment of the present invention.

FIG5 is a schematic diagram showing information used to add to membership according to one embodiment of the present invention.

Figure 6 is a schematic diagram showing the process of applying the preferential treatment according to one embodiment of the present invention.

FIG7 is a schematic diagram showing a method for displaying preferential information according to one embodiment of the present invention.

FIG8 is a schematic diagram showing a method for revealing past history according to an embodiment of the present invention.

FIG9 is a schematic diagram showing a method for revealing past history according to an embodiment of the present invention.

The various embodiments described herein are intended to illustrate the technical concepts of the present invention and are not intended to limit the present invention to any particular embodiment. The technical concepts of the present invention include modifications, equivalents, alternatives, and embodiments that selectively combine all or part of the various embodiments described herein. Furthermore, the scope of patent applications for the technical concepts of the present invention is not limited to the various embodiments described below or their specific descriptions.

Unless otherwise defined, the terms used herein, including technical or scientific terms, shall have the meanings commonly understood by persons of ordinary skill in the art to which this invention belongs.

As used herein, expressions such as "include," "may include," "have," "may have," "have," and "may have" imply the presence of the subject feature (such as a function, operation, or component) and do not preclude the presence of additional features. In other words, these expressions should be understood as open-ended terms, implying the possibility of including other embodiments.

Unless the context indicates otherwise, singular expressions used herein may include the plural, and the same applies to singular expressions described in the patent application.

As used herein, unless the context indicates otherwise, expressions such as "first," "second," or "the first," "the second," etc. are used to distinguish one object from another when referring to multiple objects of the same kind, and do not limit the order or importance of the objects.

As used herein, expressions such as "A, B and C", "A, B or C", "A, B and/or C", or "at least one of A, B and C", "at least one of A, B or C", "at least one of A, B and/or C", "at least one selected from A, B and C", "at least one selected from A, B or C", or "at least one selected from A, B and/or C" may mean each of the listed items or all possible combinations of the listed items. For example, "at least one selected from A and B" may mean (1) A; (2) at least one of A; (3) B; (4) at least one of B; (5) at least one of A and at least one of B; (6) at least one of A and B; (7) at least one of B and A; (8) both A and B.

The expression "based on" or "according to" used in this invention is used to describe one or more factors that influence the determination, judgment, behavior, or action described in the sentence or article containing the expression. The expression does not exclude other factors that influence the determination, judgment, behavior, or action.

As used herein, the expression "connected" or "coupled" between a component (e.g., component 1) and another component (e.g., component 2) may refer to the component being directly connected or coupled to the other component, or to the component being connected or coupled via a new component (e.g., component 3).

As used herein, the expression "configured to" may mean, depending on the context, "set to," "capable of," "changed to," "made to," or "capable of." The expression is not limited to meaning "specially designed in hardware." For example, a processor configured to perform a specific operation may refer to a special-purpose computer that is programmed to perform that specific operation.

Various embodiments of the present invention are described below with reference to the accompanying drawings. In the drawings and their descriptions, identical or substantially equivalent components may be assigned the same reference numerals. Furthermore, in the following descriptions of various embodiments, repeated descriptions of identical or corresponding components may be omitted, but this does not mean that such components are not included in that embodiment.

FIG1 is a schematic diagram showing the operation process of the device 100 according to one embodiment of the present invention. According to one embodiment of the present invention, the device 100 can display membership-related benefits to the user 112. To this end, the device 100 can communicate with the user terminal 110 of the user 112 in various ways. In the present invention, the device 100 can be a device of a service provider that provides e-commerce services. For example, the device 100 can be a device (such as a server) operated by a service provider. In the present invention, the service provider can be one or more entities that provide e-commerce services. In the present invention, the user 112 can be a user who utilizes the e-commerce service. The user 112 is not limited to a natural person, but can also be a group of natural persons, a company, and other forms. In the present invention, user terminal 110 may be a device of user 112 (such as a smartphone, etc.).

User 112 can access the service provider's e-commerce service via user terminal 110. User 112 can enter a return request 120 on user terminal 110 to return one or more items purchased by user 112. In the present invention, "item" refers to any commodity that can be the subject of a transaction, and includes not only products but also services. In the present invention, a return request 120 for returning items purchased by user 112 can be an expression of user 112's willingness to return items in any form, such as a request for a refund or exchange for the purchased items.

User terminal 110 may generate return information 130 based on input from user 112. Return information 130 may include various information related to return request 120. In one embodiment, return information 130 may include information about each of the one or more products that are the subject of return request 120. For example, return information 130 may include information identifying each product (such as product name, product code, etc.) and/or information indicating the price of each product. In this case, the price of each product may indicate the price at which user 112 purchased the product. In one embodiment, return information 130 may include information indicating the return quantity of each product. The return quantity may be less than the quantity of the product purchased by user 112 that is the subject of the return. In one embodiment, the return information 130 may include information indicating one or more return reasons corresponding to the return request 120. The one or more return reasons corresponding to the return request 120 may include at least the following: a return due to a change of mind, a return due to a delivery problem, and a return due to a product problem. For example, all return reasons that are not designated as a return reason among the one or more return reasons may be a return due to a change of mind. In this case, the designated return reasons may include at least the following: a return due to a delivery problem and a return due to a product problem. In one embodiment, the return information 130 may include information indicating the time of the return request 120 (the return request date). In one embodiment, the return information 130 may include information for processing a refund for the return request 120. For example, as information used to process a refund, return information 130 may include information related to the payment method used when purchasing the item being returned. In the present invention, payment methods include all payment methods, such as credit cards, debit cards, and bank transfers. Therefore, the information used to process a refund may include encrypted or unencrypted card-related information, bank-related information, etc. In one embodiment, return information 130 may include information related to user 112 (e.g., the user's e-commerce account information). Return information 130 may include at least one piece of information selected from the information mentioned in the above embodiments.

User terminal 110 may transmit return information 130 to device 100. Depending on the embodiment, return information 130 may be transmitted directly from user terminal 110 to device 100, or may be stored in another device (e.g., a database) before being transmitted to device 100. Thus, device 100 may obtain return information 130.

Device 100 can obtain information about user 112 (hereinafter referred to as "user information 140"). User information 140 may include information indicating whether user 112 is a member of the e-commerce service. In one embodiment, user information 140 may include basic information of user 112 (such as name, age, gender, address, etc.). In one embodiment, user information 140 may include information used to identify user 112 (hereinafter referred to as "user identification information"). For example, user identification information may be the account ID of user 112 in the e-commerce service, a system-specific code assigned to user 112, the name of user 112, the MAC (Media Access Control) address of user terminal 110, etc. In one embodiment, user information 140 may include information related to user 112's purchase history. Purchase history information may include information related to one or more items previously purchased by user 112, the quantity of each item purchased, the price of each item purchased, payment information used when purchasing the items, and the time of purchase. In one embodiment, user information 140 may include information related to user 112's return history. Return history information may include information related to one or more items previously returned by user 112, the quantity of each item returned, the price of each item returned, refund information received upon return, the time of return, and any return fees incurred.

In one embodiment, return information 130 may include user identification information of user 112. Device 100 may obtain user information 140 of user 112 based on the user identification information in return information 130. User information 140 may be stored in device 100 or in a memory of device 100, or may be stored in another device (e.g., a database) and then transmitted to device 100. Device 100 may determine 160 whether user 112 has joined the e-commerce service based on user information 140. The process 160 of determining whether user 112 has joined the membership may be performed at different times. In one embodiment, device 100 may also determine whether user 112 has joined the e-commerce service before obtaining return information 130. This process of determining whether user 112 is a member of the e-commerce service may be performed multiple times. In one embodiment, device 100 may also check (determine) whether user 112 is a member of the e-commerce service again after completing return request processing 150 for return request 120.

Upon determining that user 112 is a qualified member, device 100 may perform completion processing 150 for return request 120 based on return information 130. Device 100 may determine a schedule for collecting the merchandise corresponding to return request 120 and the schedule of the collection personnel. In response to the completion of collection of the returned merchandise, device 100 may issue a refund for return request 120. After the merchandise is collected, device 100 may send a message to user terminal 110 indicating the completion of the collection. If a refund is subsequently requested, device 100 may also send a message to user terminal 110 indicating the completion of the refund.

In the present invention, refunds can be implemented in a variety of ways to refund the order amount (payment). For example, the device 100 can communicate with a server used to implement product refunds (hereinafter referred to as the "refund server") to implement payment. The refund server can be the same server as the server used to implement payment at the time of purchase (hereinafter referred to as the "payment server"), or it can be a different server. The device 100 can send information requesting a refund to the refund server based on the return information 130, etc. The refund server can perform a predetermined validity verification on the refund request and approve or reject the refund request based on this. Depending on the method used to perform the refund, the refund server can be a card company server, a bank server, a PG (Payment Gateway) server, etc. Depending on the embodiment, user terminal 110 may transmit return information 130 to device 100 and simultaneously transmit the information required for the refund directly to the refund server. During this process, device 100 may receive information such as the refund progress from the refund server and transmit it to user terminal 110, or may also function as a user interface (UI) required for the refund to user terminal 110. This can also be described as "device 100 implementing a refund in response to return request 120."

When it is determined that user 112 is not a member, device 100 may perform completion processing 150 for return request 120 based on return information 130. Since user 112 is not a member, device 100 may perform completion processing 150 for return request 120 without applying any benefits associated with the membership. Furthermore, as part of processing 150 for return request 120 without applying any benefits associated with the membership, device 100 may pay a restocking fee. In response to the completion of the restocking fee payment, device 100 may perform completion processing 150 for return request 120 based on return information 130. Device 100 may also determine a schedule for collecting the merchandise corresponding to return request 120 and the schedule of the collection personnel. After the product recycling is complete, device 100 may send a message to user terminal 110 indicating the completion of the product recycling. If a refund is subsequently made, device 100 may also send a message to user terminal 110 indicating the completion of the refund.

In the present invention, payment can be made in a variety of ways to cover the amount of the return (restocking fee). For example, device 100 can communicate with a server used to process product payments (hereinafter referred to as the "payment server") to make the payment. The payment server can be the same server as the refund server, or a different server. Device 100 can send payment request information to the payment server based on return information 130 and user information 140. The payment server can perform a predetermined validity verification on the payment request and approve or reject the payment request based on this verification. Depending on the payment method used, the payment server can be a card company server, a bank server, a PG (Payment Gateway) server, etc. Depending on the implementation, user terminal 110 may transmit return information 130 to device 100 and simultaneously transmit the payment information directly to the payment server. During this process, device 100 may receive payment progress information from the payment server and transmit it to user terminal 110, or may also transmit the user interface (UI) required for payment to user terminal 110. This can also be described as "device 100 performing payment of the return fee for return request 120."

Furthermore, when determining that user 112 is not a member, device 100 may determine the benefits that would be applied to return request 120 if user 112 were to join the membership. In one embodiment, in response to receiving return request 120, device 100 may determine the benefits that would be applied to return request 120 if user 112 were to join the membership. In one embodiment, even after performing return request completion processing 150, device 100 may determine the benefits that would be retroactively applied to return request 120 if user 112 were to join the membership. Depending on the embodiment, the process of determining the discount applicable to the return request 120 when the user 112 joins the membership can be performed concurrently with the return request completion process 150 for the return request 120. Specifically, the discount determination process can be performed before the return request completion process 150, after the return request completion process 150, or concurrently with the return request completion process 150.

In one embodiment, device 100 may determine a discount based on the items requested for return. Specifically, device 100 may determine, based on return information 130, whether at least one of the one or more items requested for return is eligible for a membership-related discount (e.g., a waived or discounted return fee). If at least one of the one or more items requested for return is eligible for a membership-related discount, device 100 may determine the discount to be applied to return request 120. If no item among the one or more items requested for return is eligible for a membership-related discount, device 100 may not determine the discount to be applied to return request 120.

Device 100 may generate information related to a determined offer (hereinafter referred to as "offer information 170"). Device 100 may generate display information (hereinafter referred to as "first display information 180") for displaying offer information 170 on user terminal 110. In one embodiment, first display information 180 may include offer information 170. Device 100 may transmit first display information 180 to user terminal 110. User terminal 110 may display offer information 170 for return request 120 on user terminal 110 based on first display information 180.

The technology for displaying preferential information according to the present invention describes that by displaying preferential information applicable to a return request 120 when the return request 120 is submitted, users can intuitively understand the benefits they will receive by joining the membership. This effectively attracts users' attention and easily attracts them to join the membership. Furthermore, by providing preferential treatment for return requests 120, users who wish to return items can be attracted to join the membership. Furthermore, the present invention does not exclude displaying preferential information corresponding to membership after the return fee for the return request 120 is paid. In other words, in addition to the preferential information display technology according to the present invention, preferential information can also be displayed to users after payment.

FIG2 is a block diagram of a device 100 according to an embodiment of the present invention. The device 100 may include one or more processors 210 and/or one or more memories 220. In one embodiment, at least one element of the device 100 may be omitted, or other elements may be added to the device 100. In one embodiment, some components may be additionally or alternatively integrated to achieve implementation, or may be implemented as a single or multiple entities. In the present invention, one or more processors 210 may be referred to as processor 210. If a different description is not clearly made in the context, the description of the processor 210 may refer to a collection of one or more processors. In the present invention, one or more memories 220 may be referred to as memory 220. Unless the context clearly indicates otherwise, the memory 220 may refer to a collection of more than one memory. In one embodiment, at least some of the internal or external components of device 100 may be interconnected via a bus, general purpose input/output (GPIO), SPI (serial peripheral interface), or MIPI (mobile industry processor interface) to transmit and receive information (data, signals, etc.).

Processor 210 can execute instructions (e.g., programs) to control at least one component of device 100 connected to processor 210. Furthermore, processor 210 can perform various operations related to the present invention, such as calculations, processing, and data generation or processing. Processor 210 can also load information from memory 220 or store it in memory 220. In one embodiment, the processor 210 may be configured as follows: obtain return information 130 of a return request 120 from a user 112; determine whether the user 112 is a member-enrolled user based on the user information 140; upon determining that the user 112 is not a member-enrolled user, perform completion processing 150 for the return request 120 based on the return information 130; determine a discount applicable to the return request 120 when the user 112 is enrolled in the membership; and transmit first display information 180 to the user terminal 110, which displays discount information 170 related to the discount on the user terminal 110.

Memory 220 can store various information. Information stored in memory 220 is information obtained, processed, and used by at least one component of device 100, and may include commands (such as programs). Memory 220 may include volatile and/or non-volatile memory. In the present invention, commands are software stored in memory 220, and may include an operating system used to control the resources of device 100, applications, or middleware that provides various functions to applications in order to enable the applications to utilize the resources of device 100. In one embodiment, memory 220 can store commands that, when executed by processor 210, enable processor 210 to perform calculations. In one embodiment, the memory 220 can temporarily or non-temporarily store the return information 130, user information 140, promotional information 170, and/or the first exposure information 180.

In one embodiment, device 100 may further include a communication circuit 230. Depending on the embodiment, communication circuit 230 may be omitted from device 100. Communication circuit 230 enables wireless or wired communication between device 100 and other devices (e.g., servers, databases, sensors, input devices, output devices, etc.). For example, the communication circuit 230 may implement eMBB (enhanced Mobile Broadband), URLLC (Ultra Reliable Low-Latency Communications), MMTC (Massive Machine Type Communications), LTE (Long-Term Evolution), LTE-A (LTE Advance), NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Bluetooth, NFC (Near Field Communication), GPS (Global Positioning System), etc. The communication circuit 230 may implement wireless communication using methods such as a Global Positioning System (GPS) or a GNSS (Global Navigation Satellite System). For example, the communication circuit 230 may implement wired communication using methods such as USB (Universal Serial Bus), HDMI (High Definition Multimedia Interface), RS-232 (Recommended Standard-232), or POTS (Plain Old Telephone Service). In one embodiment, the processor 210 may control the communication circuit 230 to communicate with the user terminal 110 and/or other devices (such as a database). During this process, information may be obtained and stored in the memory 220. In one embodiment, device 100 can be integrated with other devices (such as a database). In this case, communication circuit 230 can function as a connection circuit or interface connecting device 100 and other devices.

In one embodiment, device 100 can be a variety of devices. For example, device 100 can be a computer device, a back-end server, a front-end server, a portable communication device, a portable multimedia device, a device based on a combination of the aforementioned devices, or a chip, circuit board, or circuit in the aforementioned devices. However, device 100 of the present invention is not limited to the aforementioned devices.

In one embodiment, user terminal 110 may be a variety of devices. For example, user terminal 110 may be a portable communication device (such as a smartphone), a computer device (such as a tablet or laptop), a portable multimedia device, a wearable device, a device based on a combination of the aforementioned devices, or a chip, circuit board, or circuit in the aforementioned devices. However, user terminal 110 of the present invention is not limited to the aforementioned devices. User terminal 110 may include one or more processors and/or one or more memories. The one or more memories may store commands that, when executed by the one or more processors, may cause the one or more processors to perform calculations. One or more processors of user terminal 110 can perform operations corresponding to those of device 100 described above based on the preferential information display technology of the present invention. In one embodiment, user terminal 110 may further include an input device and/or an output device. An input device is a device for receiving information input from user 112 and may include, for example, a touch screen, keyboard, or buttons. An output device is a device for providing various information to the user and may include, for example, a touch screen or display.

FIG3 is a schematic diagram illustrating preferential information 170 according to an embodiment of the present invention. Upon initiation of a return request 120 by user 112, a return request screen 310 may be displayed on user terminal 110. The return request screen 310 according to one embodiment may include information regarding user 112's return request 120. The return request screen 310 may include information about the product being returned, information about the reason for return selected by user 112, information about the return method selected by user 112, information about the return schedule for the returned product, information about the return location for the returned product, information indicating the quantity of products being returned, information about user 112, information about the return process for the returned product, request details, the price of the returned product, the restocking fee, the estimated total refund amount, and the refund method.

In one embodiment, the first displayed information 180 may be information indicating that the preferential information 170 for the return request 120 is displayed on the return request screen 310. Therefore, the preferential information 170 may be displayed on the return request screen 310 for the return request 120. As described above, the preferential information 170 may indicate the preferential treatment that will be applied to the return request 120 when the user 112, who has not yet joined the membership, joins the membership. In other words, the preferential information 170 may indicate to the user 112 that the preferential treatment will be applied to the return request 120 when the user 112 joins the membership. The offer information 170 may include an interface (e.g., a button) for the user 112 to indicate (input) their intention to join the membership and apply the offer, and/or an interface for the user 112 to indicate (input) their intention not to join the membership and not apply the offer.

According to one embodiment, offer information 311 may be displayed on the return request screen 310. In one embodiment, the offer may be a benefit obtained when the user 112 joins a membership in response to the displayed offer information 311. For example, the offer may be a discount on return fees or a waiver of return fees provided upon joining the membership (e.g., joining the membership and receiving free returns).

According to one embodiment, the preferential information 311 displayed on the return request screen 310 may include an interface 312 for the user 112 to indicate (input) their willingness to join the membership and obtain preferential treatment.

According to one embodiment, the offer information 313 displayed on the return request screen 310 may include information 314 indicating the restocking fee amount and the estimated refund amount when the offer is applied when the user 112 indicates a desire to join the membership and obtain the offer.

According to one embodiment, the preferential information 321 displayed on the return request screen 320 may include an interface 322 for the user 112 to indicate his/her willingness to join the membership and obtain the preferential treatment.

In one embodiment, the offer may be a predetermined discount or waiver of the return fee (hereinafter referred to as the "first amount") applied to the return fee for user 112's return request 120. The predetermined discount may be a fixed-amount discount (e.g., 5,000 Korean Won or 50% of the return fee). Alternatively, the predetermined discount may be a discount based on the discount typically offered to members of the Car Club. When user 112, who is not yet a member, joins the membership, processor 210 may determine the new return fee amount (hereinafter referred to as the "second amount") to be applied to the return request 120. Processor 210 may determine the difference between the first and second amounts and add the difference to the estimated refund amount (third amount) before applying the offer. In this case, the third amount may be the price of the returned item minus the first amount. Processor 210 may calculate a new estimated refund amount (fourth amount) by adding the difference between the first and second amounts. Alternatively, processor 210 may calculate the new estimated refund amount (fourth amount) by subtracting the second amount from the price of the returned item. If the benefit associated with membership enrolment is a waiver of restocking fees, the fourth amount may be the price of the returned item.

In one embodiment, offer information 170 may be provided based on a comparison of the offer and the membership fee applied to the return request 120. Processor 210 may compare the membership fee incurred when user 112 joins the membership with the offer applied to the return request 120 when user 112 joins the membership. For example, processor 210 may compare the membership fee with the difference between the first amount and the second amount. If the offer is determined to be greater than the membership fee, offer information 170 may be provided. If the offer corresponding to joining the membership is determined to be greater than the membership fee, processor 210 may transmit first exposure information to user terminal 110. The preferential information 170 may include information indicating that the preferential treatment corresponding to joining the membership is greater than the joining fee required to join the membership.

According to the present invention, it is possible to attract user 112 to join the membership by making user 112 realize that the benefits associated with joining the membership are greater than the fees required to join the membership.

In one embodiment, a discount may be applied based on the type of return reason corresponding to the return request 120. For example, when the return reason is solely due to a change of mind, a discount corresponding to membership status may be applied. All return reasons that are not designated as a return reason among one or more return reasons may be considered returns solely due to a change of mind. In this case, designated return reasons may include returns due to delivery issues and returns due to product issues.

In one embodiment, the offer may include free returns on ordered goods without a restocking fee, free refunds without a refund fee, or points accumulation for goods. Points may be digital units that can be used for payment, etc., in e-commerce services.

According to the present invention, the user 112 is attracted to join the membership by displaying membership benefits applicable to the return request 120.

FIG4 is a diagram schematically illustrating past return frequency information and historical return fee information according to an embodiment of the present invention. The promotional information 170 may include information indicating past return history. By comparing this information with the membership fee, etc., the promotional information 170 may be used to encourage the user 112 to join the membership.

The information related to past return history may include at least a portion of past return request frequency information and past return fee information. Processor 210 may confirm the information related to past return history of user 112 based on user information 140. Processor 210 may calculate past return frequency information and past return fee information based on the past return history information.

In one embodiment, the processor 210 may generate second exposure information 410, 420 for displaying information related to past return history. The second exposure information 410, 420 may include information indicating the frequency of past returns.

In one embodiment, past return frequency information may be determined based on user information 140. The past return frequency information may include information related to the frequency of return requests 120 initiated by user 112. The number of return requests from user 112 within a predetermined time interval may be determined based on user information 120. For example, past return frequency information may be determined based on the number of return requests from user 112 within the predetermined time interval. The predetermined time interval may be a specified time interval in the past. In one embodiment, the predetermined time interval may be determined based on the period of the membership fee charged when user 112 joins the membership. For example, if the membership fee is charged monthly, the predetermined time interval may be determined to be one month or a period less than one month (e.g., three weeks). The past return frequency may be determined based on the number of returns made by user 112 within a predetermined time interval or the average number of returns made by user 112 within a predetermined time interval.

According to one embodiment, the second exposed information 410 may include information indicating the average frequency of past returns within a predetermined time interval. For example, the second exposed information 410 may include information indicating that an average of 2.3 return requests occurred per month over a three-month period.

According to one embodiment, the second exposed information 420 may include frequency information based on the total number of past returns that occurred within a predetermined time interval. For example, the second exposed information 420 may include information indicating that a total of two return requests occurred within three weeks.

In one embodiment, when it is determined that the past return frequency is greater than a predetermined frequency, the processor 210 may transmit the second exposure information to the user terminal 110. The predetermined frequency may be determined based on the benefits available to the user 112 upon membership, the membership registration fee or future maintenance fee, and the membership registration fee or maintenance fee collection cycle. For example, the frequency at which the return fee incurred based on the number of returns within a predetermined time interval exceeds the registration fee or maintenance fee incurred within the predetermined time interval may be determined as the predetermined frequency.

For example, if the processor 210 determines that the average monthly return fee based on the average monthly frequency of return requests occurring over a three-month period is greater than the average monthly amount paid by user 112 to join and maintain the membership over the three-month period, the processor 210 may transmit the second disclosure information to the user terminal 110. For example, if the processor 210 determines that the total return fee paid based on the total frequency of return requests occurring over a three-week period is greater than the amount paid by user 112 to join and maintain the membership over a one-month period, the processor 210 may transmit the second disclosure information to the user terminal 110.

In one embodiment, the processor 210 may generate third display information 430, 440 for displaying information related to past return history. The third display information 430, 440 may include information indicating the total amount of past return fees.

In one embodiment, past return fee information may be determined based on user information 140. The past return fee information may include information related to the total amount of return fees incurred by return requests 120 initiated by user 112. For example, the total amount of return fees incurred for each of one or more return requests initiated by the user within a predetermined time interval may be determined based on user information 120. The predetermined time interval may be a specified time interval in the past. In one embodiment, the predetermined time interval may be determined based on the period of the joining fee charged when user 112 joins the membership. For example, if the joining fee is charged monthly, the predetermined time interval may be determined as one month or a period less than one month (e.g., three weeks). The total historical return fee can be determined based on the total return fee associated with each of the at least one return request initiated by user 112 within a predetermined time interval, or the average return fee associated with each unit period of at least one return request initiated by user 112 within a predetermined time interval. The unit period can be set to a period such as one week, one month, or one year, or can be set to a period shorter than the predetermined time interval.

According to one embodiment, the third exposed information 430 may include information related to the average return fees incurred within a predetermined time interval. For example, the third exposed information 430 may include information indicating that the user 112 incurred an average of 11,500 Korean Won in return fees per month over three months.

According to one embodiment, the third exposed information 440 may include frequency information based on the total number of past returns that occurred within a predetermined time interval. For example, the third exposed information 440 may include information indicating that the user 112 incurred a total of 10,000 Korean Won in return fees within three weeks.

In one embodiment, when it is determined that the past return fee is greater than a predetermined amount, the processor 210 may transmit the third disclosure information to the user terminal 110. The predetermined amount may be determined based on the benefits available when the user 112 joins the membership, the membership registration fee, or future maintenance fees. For example, the predetermined amount may be determined as the amount by which the return fee incurred based on return requests received within a predetermined time period exceeds the registration fee or maintenance fee incurred within the predetermined time period. For example, when the processor 210 determines that the total amount of return fees paid due to return requests over three months is greater than the amount paid by user 112 to join and maintain the membership over the three months, the processor 210 may transmit the third disclosure information to the user terminal 110. For example, when the processor 210 determines that the average monthly amount of return fees paid due to return requests over three months is greater than the average monthly amount paid by user 112 to join and maintain the membership over the three months, the processor 210 may transmit the third disclosure information to the user terminal 110.

Figure 5 is a schematic diagram showing information used to add to membership according to one embodiment of the present invention.

As described above, the offer information 170 may include an interface (e.g., a button) for user 112 to indicate (input) their desire to join the membership and receive the offer, and/or an interface for user 112 to indicate (input) their desire not to join the membership and receive the offer. User 112 can choose (input) to join the membership and receive the corresponding offer, or not to join the membership and receive the corresponding offer, through user terminal 110.

When user 112 enters a desire to join the membership on user terminal 110 in response to the offer information 170 displayed on user terminal 110, user terminal 110 may generate a desire to join information indicating user 112's desire to join the membership. User terminal 110 may transmit the desire to join information to device 100. Upon receiving the desire to join information, processor 210 of device 100 may generate information (hereinafter referred to as "fourth display information") for displaying information for joining the membership on user terminal 110. Processor 210 may transmit the fourth display information to user terminal 110. Here, the information for joining the membership may be information providing the user 112 with the process for joining the membership.

According to one embodiment, the fourth displayed information may display information related to joining the membership on screens 410 and 430. That is, when user 112 inputs a desire to join the membership, user terminal 110 may display screens 510 and 530. Screens 510 and 530 may include various information related to joining the membership. Screens 510 and 530 may include information indicating the benefits that users will generally receive by joining the membership. In one embodiment, screens 510 and 530 may include information indicating the benefits that will be applied to return requests 120 when joining the membership through the screen. In one embodiment, screens 510 and 530 may include information indicating the benefits that will be applied to return requests 120 when user 112 joins the membership through the screen. In one embodiment, screens 510 and 510 may include information 511 and 531 indicating conditions required for applying a discount to return request 120. In one embodiment, screens 510 and 530 may include information 511 and 531 indicating conditions required for applying a discount to products associated with the membership.

In one embodiment, the fourth exposure information may display different information on the user terminal 110 depending on whether the user 112 has previously joined the membership. The user 112 may have previously joined the membership for free (e.g., as a free trial) or paid a membership fee. The processor 210 may determine whether the user 112 has previously joined the membership based on the user information 140. The processor 210 may generate the fourth exposure information to display different information depending on whether the user 112 has previously joined the membership.

For example, if it is determined that user 112 has not previously joined a membership, either for free or for a fee, processor 210 may generate a fourth display message, displaying screen 510. Screen 510 may include information 512 indicating to user 112 that they can join the membership for free. In other words, since user 112 has no history of joining a membership, a free trial membership may be offered when joining the membership for the first time through screen 510. When user 112 joins the membership (accepts the free trial) through screen 510, the fourth display message may display screen 520 on user terminal 110. Screen 520 may include information 521 indicating that user 112 has joined the membership and that the free trial membership has begun.

For example, if it is determined that user 112 has previously joined the membership, either for free or for a fee, processor 210 may generate a fourth display message, displaying screen 530. Screen 530 may include information 532 indicating to user 112 that a membership fee is required. In other words, because user 112 has a history of joining the membership, a free trial membership may no longer be available. User 112 may pay the membership fee and join the membership through screen 530. During this process, the payment process for the membership fee may be completed. When user 112 joins the membership through screen 530, the fourth display message may display screen 540 on user terminal 110. Screen 540 may include information 541 indicating that user 112 has joined the membership and that the membership has begun.

According to this invention, membership registration for e-commerce services and the application of their benefits are processed electronically, enabling service providers to efficiently implement membership registration and member management.

FIG6 is a schematic diagram illustrating the process of applying a benefit according to an embodiment of the present invention. As described above, upon obtaining user 112's willingness to join, the fourth disclosure information may be transmitted to user terminal 110. The fourth disclosure information may be used to display information on user terminal 110 indicating user 112's membership application.

When user 112 joins the membership based on the information provided in the fourth disclosure, the previously determined benefits (the benefits applied to return request 120 when user 112 joined the membership) can be applied to return request 120. That is, upon receiving information indicating that user 112 has joined the membership, processor 210 of device 100 can apply the previously determined benefits to return request 120.

For example, if the membership benefit is a refund of a fourth amount (amount 4) obtained by subtracting a second amount from the price of the returned item, rather than a refund of the first amount, the fourth amount may be refunded. Alternatively, when the item is returned, information indicating that the fourth amount will be refunded may be displayed. During this process, screen 610 may be displayed on user terminal 110. Screen 610 may include information indicating that the benefit is being applied to return request 120. Screen 610 may be the screen displayed on user terminal 110 after screens 520 and 540 without any other user input.

When the offer is applied to return request 120, processor 210 may generate information indicating that the offer has been applied to return request 120. The information indicating that the offer has been applied may include information 621 indicating the new restocking fee (the second amount) determined as a result of applying the offer to return request 120, and information 622 indicating the new estimated refund amount (the fourth amount). Processor 210 may transmit the information indicating that the offer has been applied to user terminal 110. User terminal 110 may display, for example, screen 620 using the information indicating that the offer has been applied. Screen 620 may include information indicating the original amount paid for the product being returned in return request 120 (e.g., 10,000 Korean Won), the newly applied restocking fee (second amount) due to the discount (e.g., 0 Korean Won), and the revised estimated refund amount (fourth amount) due to the discount (e.g., 10,000 Korean Won).

In one embodiment, screen 620 may be displayed when the offer application is completed, providing an interface (e.g., a button) for indicating (inputting) a desire to complete a return request. When the processor 210 of the device 100 receives information from the user terminal 110 indicating an intention to complete the return request 120, screen 630 may be displayed on the user terminal 110. Screen 630 may include information indicating the return information 130 determined upon completion of the return request 120. For example, screen 630 may include information indicating the product being returned, information indicating the refund amount, information indicating the collection schedule for the product being returned, and information indicating the details of the collection request.

Figure 7 is a schematic diagram illustrating a method 700 for displaying promotional information according to an embodiment of the present invention. Various embodiments of the method 700 for displaying promotional information according to the present invention can be implemented by device 100. Method 700 may include the following steps: obtaining return information 130 (S710); determining whether user 112 is a member-enrolled user based on user information 140 (S720); and upon determining that user 112 is not a member-enrolled user, transmitting first display information to user terminal 110 for displaying promotional information on user terminal 110 (S731).

In step S710 , the processor 210 may obtain return information 130 related to a return request 120 for one or more products purchased by user 112 . In step S720 , the processor 210 may determine whether user 112 is a member based on user information 140 of user 112 .

If it is determined that user 112 is not a member, step S731 may be executed. In step S731, processor 210 may determine a discount applicable to return request 120 when user 112 is a member, and may transmit first display information 180 to user terminal 110, displaying discount information 170 related to the determined discount on user terminal 110.

In one embodiment, when it is determined that user 112 is not a member, step S741 and/or step S742 may be executed. In step S741, processor 210 may complete the return request 120 based on the return information 130. Completing the process may include determining an operation based on the return information 130 of return request 120. In step S742, processor 210 may transmit information indicating the completion of the return request to user terminal 110.

In one embodiment, when processor 210 obtains the membership intention information, method 700 may further include the following step: processor 210 transmits fourth display information, which displays information for joining the membership on user terminal 110 (S732), to user terminal 110. As described above, the membership intention information may be information input corresponding to the displayed preferential information 170 and indicating a desire to join the membership.

In one embodiment, when the processor 210 obtains information indicating that the user 112 has joined the membership, the method 700 may further include the following steps: applying a discount to the return request 120 to thereby determine the return information 130 , i.e., completing the return request based on the return information 130 to which the discount has been applied ( S733 ).

In one embodiment, when the processor 210 receives the membership refusal information, the method 700 may further include the step of determining the unused offer return information 130 and completing the return request (S734). As described above, the membership refusal information may be information input in response to the displayed offer information 170 and indicating a desire to refusal to join the membership.

In one embodiment, the preferential information 170 may be information indicating that the preferential treatment can be applied to the return request 120 when the user 112 joins the membership.

In one embodiment, step S731 may include the following step: before completing the return request, displaying the return fee after applying the relevant discount for the return request 120.

In one embodiment, the return information 130 may indicate that the reason for the return is simply due to a change of mind by the user 112.

In one embodiment, step S731 may include at least some of the following steps: determining whether the product to be returned is eligible for membership-related discounts; determining that user 112 is not a member and the product is eligible for membership-related discounts; and transmitting the first exposure information to user terminal 110 based on these determination results.

In one embodiment, step S731 may include the following steps: based on the return information 130, determining whether at least one of the one or more products is a member-only product, and/or determining a discount to be applied to the order when the at least one product is determined to be a member-only product.

In one embodiment, step S731 may include the following steps: comparing the benefits applicable to the return request 120 when the user 112 joins the membership with the membership fee incurred; and upon determining that the user is not a member and the benefits are greater than the membership fee, transmitting the first exposure information to the user terminal 110.

In one embodiment, the promotion may be a promotion that applies a predetermined discount or exemption to a first amount, which is the amount of the return fee corresponding to the return request. In one embodiment, step S741 may include the following steps: for the first amount, applying a discount or exemption based on the promotion to a second amount as the return fee and completing the return request 120.

FIG8 is a schematic diagram illustrating a method for revealing past return history according to an embodiment of the present invention. Various embodiments of method 800 for revealing past return history according to the present invention can be executed by device 100. Method 800 may include the following steps: determining the frequency of return requests ( S810 ); determining whether the frequency of return requests is greater than a predetermined frequency ( S820 ); and, upon determining that the frequency of return requests is greater than the predetermined frequency, transmitting second revealing information to user terminal 110 ( S830 ).

When it is determined that user 112 is not a member ( S720 ), step S810 may be executed. In step S810 , processor 210 may determine the frequency of return requests generated by the user within a predetermined time interval based on user information 140 . In one embodiment, processor 210 may determine information related to past return frequency generated by the user within the predetermined time interval based on user information 140 . The past return frequency information may include information related to the number of return requests 120 initiated by user 112 within the predetermined time interval or the average number of return requests per unit period.

At S820, processor 210 may determine whether the past return frequency associated with the return frequency exceeds a predetermined frequency. In one embodiment, the predetermined frequency may be determined based on the benefits available to user 112 upon membership, the membership registration fee or future maintenance fee, and the membership registration fee or maintenance fee collection cycle. For example, the frequency at which the return fee incurred based on the number of returns occurring within a predetermined time interval exceeds the registration fee or maintenance fee incurred within the predetermined time interval may be determined as the predetermined frequency.

In step S830, when it is determined that the frequency of return requests is greater than a predetermined frequency, the processor 210 may transmit second disclosure information to the user terminal 110, indicating the frequency of return requests on the user terminal 110. For example, when it is determined that the monthly average return fee based on the monthly average frequency of return requests occurring over a three-month period is greater than the monthly average amount that the user 112 must pay to join and maintain the membership over the three-month period, the processor 210 may transmit the second disclosure information to the user terminal 110. For example, when it is determined that the total amount of return fees paid based on the total frequency of return requests occurring within three weeks is greater than the amount that the user 112 has to pay to join and maintain the membership within one month, the processor 210 may transmit the second exposure information to the user terminal 110.

According to one embodiment, the second exposed information may include information indicating the average frequency of past returns within a predetermined time interval. For example, the second exposed information may include information indicating that an average of 2.3 return requests occurred per month over a three-month period.

According to one embodiment, the second exposed information may include frequency information based on the total number of past returns that occurred within a predetermined time interval. For example, the second exposed information may include information indicating that a total of two return requests occurred within three weeks.

FIG9 is a schematic diagram illustrating a method for revealing past return history according to an embodiment of the present invention. Various embodiments of method 900 for revealing past return history according to the present invention can be executed by device 100. Method 900 may include the following steps: determining a total return fee (S910); determining whether the total return fee is a predetermined amount (S920); and, upon determining that the total return fee is greater than the predetermined amount, transmitting third disclosure information to user terminal 110 (S930).

When it is determined that user 112 is not a member (S720), step S910 may be executed. In step S910, processor 210 may determine, based on user information 140, the total amount of return fees incurred due to the user's return requests within a predetermined time period. In one embodiment, processor 210 may determine, based on user information 140, information related to past return fees incurred due to the user's return requests within a predetermined time period. The past return fee information may include information related to the total amount of return fees incurred due to return requests 120 initiated by user 112.

At S920 , processor 210 may determine whether the past return fees associated with the return fee are greater than a predetermined amount. In one embodiment, the predetermined amount may be determined based on available benefits when user 112 joins the membership, membership registration fees, or future maintenance fees. For example, the predetermined amount may be determined as the amount by which the return fees incurred based on return requests received within a predetermined time period exceed the registration fee or maintenance fee incurred within the predetermined time period.

In step S930, when it is determined that the total return fee is greater than a predetermined amount, processor 210 may transmit third disclosure information to user terminal 110, indicating the total return fee on user terminal 110. For example, when it is determined that the total return fee paid due to return requests over a three-month period is greater than the amount that user 112 paid to join and maintain the membership over a three-month period, processor 210 may transmit the third disclosure information to user terminal 110. For example, when it is determined that the average monthly return fee paid due to return requests over three months is greater than the average monthly amount that the user 112 has to pay to join and maintain the membership over three months, the processor 210 may transmit the third exposure information to the user terminal 110.

According to one embodiment, the third exposed information may include information related to the average return fees incurred within a predetermined time interval. For example, the third exposed information may include information indicating that user 112 incurred an average of 11,500 Korean Won in return fees per month over three months.

According to one embodiment, the third exposed information 440 may include frequency information based on the total number of past returns that occurred within a predetermined time interval. For example, the third exposed information may include information indicating that user 112 incurred a total of 10,000 Korean Won in return fees within three weeks.

The method according to the present invention may be implemented by a computer. The computer may include, for example, a device 100 capable of performing processing. In the present invention, the steps of the method are illustrated and described in a specified order. However, the steps may be performed in any order, in addition to being performed in a specified order, or in any combination thereof. In one embodiment, at least some of the steps may be performed in parallel, repeatedly, or in an heuristic manner. The present invention does not preclude modifications or alterations to the method. In one embodiment, at least some of the steps may be omitted, or additional steps may be added.

Various embodiments of the present invention can be implemented by software recorded on a machine-readable recording medium. The software can be software used to implement the various embodiments of the present invention described above. The software can be derived from the various embodiments of the present invention by a programmer in the technical field to which the present invention belongs. For example, the software can be a command (such as a code or a code segment) or a program that can be read by a machine. The device can be a device that can operate according to a command called from a recording medium (such as a computer). In one embodiment, the machine can be the device 100 according to the embodiment of the present invention. In one embodiment, the processor of the machine can execute the called command so that the components of the machine perform the function corresponding to the command. In one embodiment, the processor may be the processor 210 according to the embodiment of the present invention. The recording medium may mean all types of recording media that can be read by a device and store data. The recording medium may include, for example, ROM (Read Only Memory), RAM (Random Access Memory), CD-ROM (Compact Disc-Read Only Memory), magnetic tape, floppy disk, optical information storage device, etc. In one embodiment, the recording medium may be memory 220. In one embodiment, the recording medium may be implemented in the form of being distributed in computer systems connected via a network, etc. The software may be distributed and stored in the computer systems, etc. and executed. Recording media may be non-transitory recording media. Non-transitory recording media refers to tangible media that actually exist, whether storing data semi-permanently or temporarily, and does not include signals that are transmitted transiently.

The technical concepts of the present invention have been described based on the various embodiments described above. However, the technical concepts of the present invention include various substitutions, variations, and modifications that can be implemented within the scope of the technical field to which the present invention belongs and are understandable to those with common knowledge. Furthermore, it should be understood that such substitutions, variations, and modifications are included within the scope of the accompanying patent application. The embodiments of the present invention can be combined with each other. The various embodiments can be combined in various ways depending on the number of circumstances, and the embodiments formed by the combination also fall within the scope of the present invention.

100: Device 110: User terminal 112: User 120: Return request 130: Return information 140: User information 150: Return request completion processing 160: Determine whether the user has joined the membership 170: Discount information 180: First display information

Claims (18)

A device for displaying preferential information, comprising: one or more processors; and one or more memories storing commands executed by the one or more processors; the device is configured such that, when executing the commands, the one or more processors: obtain return information related to a return request for merchandise purchased by a user; determine, based on the user information of the user, whether the user is a user who has joined a membership program; determine, based on the user information, the total amount of return fees incurred based on the user's return requests within a predetermined time interval; and The user shall compare the sum of the benefits that should be applied to the total of the above-mentioned return fees with the enrollment fee incurred when the above-mentioned membership is obtained; and upon determining that the above-mentioned user is a user who has not obtained the above-mentioned membership and that the sum of the above-mentioned benefits that would be applied to the total of the above-mentioned return fees if the above-mentioned user obtains the above-mentioned membership is greater than the above-mentioned enrollment fee, the first display information for displaying the benefit information corresponding to the above-mentioned membership that can be applied to the above-mentioned return request when the above-mentioned user obtains the above-mentioned membership, and the third display information for displaying the total of the above-mentioned return fees, shall be transmitted to the user terminal of the above-mentioned user. For the device of claim 1, the above-mentioned discount is a discount or exemption of the return fee applied to the above-mentioned return request. The device of claim 2, wherein the first displayed information is the following information: before completing the return request, the return fee after applying the above discount is displayed on the screen where the information of the return request is entered. The device of claim 2, wherein the first displayed information is the following information: before completing the return request, the above-mentioned discount information is displayed on the screen where the information of the return request is entered. The device of claim 1, wherein the return information indicates that the return request is only caused by the user's change of mind. The device of claim 1, wherein the one or more processors are configured as follows: when transmitting the first exposure information, determining whether the product is a product for which the above-mentioned benefits corresponding to the above-mentioned membership are available; and upon determining that the above-mentioned user is a user who has not joined the membership and the above-mentioned product is a product for which the above-mentioned benefits corresponding to the above-mentioned membership are available, transmitting the first exposure information to the above-mentioned user terminal. The device of claim 1, wherein the one or more processors are configured as follows: when transmitting the first exposure information, the benefit applicable to the return request when the user joins the membership is compared with the membership fee incurred when the user joins the membership; upon determining that the user is not a user who has joined the membership and the benefit is greater than the membership fee, the first exposure information is transmitted to the user terminal. The device of claim 1, wherein the one or more processors are further configured as follows: based on the user information, determining the frequency of the user's return requests; determining whether the frequency is above a predetermined frequency; and upon determining that the frequency is above the predetermined frequency, transmitting second disclosure information to the user terminal, wherein the second disclosure information is used to disclose the frequency to the user terminal. The device of claim 8, wherein the frequency is determined based on the number of return requests from the user within a predetermined time interval. As in the device of claim 1, wherein the one or more processors are further configured as follows: upon obtaining the joining intention information corresponding to the displayed preferential information and indicating the willingness to join the above-mentioned membership, the fourth revealing information is transmitted to the above-mentioned user terminal, and the fourth revealing information is used to reveal the information used to join the above-mentioned membership to the above-mentioned user terminal. As in the device of claim 10, wherein the one or more processors are further configured in the following manner: upon obtaining the information that the user has joined the membership, the above-mentioned benefits corresponding to the above-mentioned membership are applied in the above-mentioned return request. A method implemented in a device, the device comprising one or more processors and one or more memories storing commands executed by the one or more processors, the method comprising the following steps: obtaining return information of a return request for a product purchased by a user; determining whether the user is a member who has joined a membership based on the user information; determining the total amount of return fees generated based on the user's return requests within a predetermined time interval based on the user information; and applying the return fee to the user if the user has joined the membership. The sum of the benefits in the total is compared with the enrollment fee incurred when the above-mentioned membership is obtained; and upon determining that the above-mentioned user is a user who has not obtained the above-mentioned membership and that the sum of the above-mentioned benefits that would be applied to the above-mentioned return fees if the above-mentioned user obtains the above-mentioned membership is greater than the above-mentioned enrollment fee, the first display information for displaying the benefit information corresponding to the above-mentioned membership that can be applied to the above-mentioned return request when the above-mentioned user obtains the above-mentioned membership, and the third display information for displaying the sum of the above-mentioned return fees, are transmitted to the user terminal of the above-mentioned user. The method of claim 12, wherein the above-mentioned benefit is a discount or waiver of the return fee applied to the above-mentioned return request. The method of claim 12, wherein the first displayed information is the following information: before completing the above return request, the return fee after applying the above discount is displayed on the screen where the above return request information is entered. The method of claim 12, wherein the return information indicates that the return request is solely due to the user's change of mind. The method of claim 12, wherein the step of transmitting the first disclosure information includes the following steps: determining whether the above-mentioned product is a product for which the above-mentioned benefits corresponding to the above-mentioned membership are available; and upon determining that the above-mentioned user is a user who has not yet joined the membership and the above-mentioned product is a product for which the above-mentioned benefits corresponding to the above-mentioned membership are available, transmitting the first disclosure information to the above-mentioned user terminal. The method of claim 12, wherein the step of transmitting the first disclosure information includes the following steps: comparing the above-mentioned benefit applicable to the above-mentioned return request when the above-mentioned user joins the above-mentioned membership with the above-mentioned joining fee generated when joining the above-mentioned membership; and upon determining that the above-mentioned user is a user who has not joined the above-mentioned membership and the above-mentioned benefit is greater than the above-mentioned joining fee, transmitting the first disclosure information to the above-mentioned user terminal. A non-transitory computer-readable recording medium records a command executed by one or more processors; when executing the command, the command causes the one or more processors to perform the following steps: obtaining return information of a return request for merchandise purchased by a user; determining whether the user is a member of a membership based on the user information; determining the total amount of return fees incurred based on the user's return requests within a predetermined time interval based on the user information; and applying the return fee to the user if the user is a member of the membership. The sum of the benefits in the total is compared with the enrollment fee incurred when the above-mentioned membership is obtained; and upon determining that the above-mentioned user is a user who has not obtained the above-mentioned membership and that the sum of the above-mentioned benefits that would be applied to the above-mentioned return fees if the above-mentioned user obtains the above-mentioned membership is greater than the above-mentioned enrollment fee, the first display information for displaying the benefit information corresponding to the above-mentioned membership that can be applied to the above-mentioned return request when the above-mentioned user obtains the above-mentioned membership, and the third display information for displaying the sum of the above-mentioned return fees, are transmitted to the user terminal of the above-mentioned user.