TWI868651B - Song-request system with advertising effects - Google Patents

Abstract

The present invention provides a song-request system with advertising effects, comprising a song-request unit and multiple user units. The user units can be connected to the song-request unit via a network. When a user unit selects a song through an input device, the song-request processing device of the song-request unit will retrieve the selected song from a song database and send the selected song and at least one corresponding advertising video to the user unit. The melody of the selected song can be played on the user unit's audio player, while the lyrics of the selected song and the advertising video can be displayed on the user unit's display. Users of the user unit can not only sing along to the selected song but also watch the corresponding advertising video on the display.

Description

Song ordering system with advertising effect

The present invention relates to a song ordering system with advertising effect. The user of the user unit can not only enjoy the joy of ordering songs and singing along by selecting the lyrics and music of the songs, but also can watch the relevant selected advertising images from the display at the same time.

The pace of modern life is fast, and people are busy managing work and life, often accumulating huge life pressure and tension. Therefore, moderate leisure and entertainment or exercise can find a proper outlet for high emotions and tense spirits, which is of great significance to people's physical and mental health. Going to KTV places or singing with friends at home through a song system or singing alone for self-entertainment is also a leisure and entertainment project often chosen by modern people.

As shown in FIG. 1 , the conventional song ordering system 10 mainly includes a song ordering unit 11 and a plurality of user units 15. The user unit 15 is connected to the song ordering unit 11 via a network 19. The user of the user unit 15 can input a song ordering instruction 165 through an input device 16 to select a selected song 135 to be sung. The song ordering instruction 165 will be transmitted to a song ordering processing device 12 of the song ordering unit 11, and the song ordering processing device 12 will find the designated selected song 135 from a plurality of songs 131 in a song database 13 according to the song ordering instruction 165, and transmit it back to the user unit 15. The melody 1313 of the selected song 135 can be played in a sound source player 18 of the user unit 15, and the lyrics 1311 and the accompaniment image 1315 of the selected song 135 can be displayed in a display 17 of the user unit 15.

Although the user song ordering system 10 can conveniently select the selected song 135 to complete the function of singing accompaniment and entertainment, the display 17 of the user unit 15 can only display the accompaniment image 1315 of the selected song 135. After the same selected song 135 is clicked multiple times, the accompaniment image 1315 will appear boring. When the user sings, most of them will only listen to the melody 1313 and see the lyrics 1311 to interact, and have no interest in the accompaniment image 1315, so the display function of the display 17 will be reduced. In addition, the user song ordering system 10 is just a simple audio and video playback. Even if there are product advertisements, they are all text advertisements and are arranged on the side of the display 17, and the advertising effect is not prominent.

To this end, the purpose of the present invention is to provide a song ordering system with advertising effects, mainly by displaying at least one advertising image in the main area of the display when the selected song is played, and allowing users to watch the advertising image while singing or listening to the song, so as to increase the use efficiency of the song ordering system.

The present invention is to achieve the above-mentioned purpose, a song ordering system with advertising effect, comprising: a song ordering unit, having a song ordering processing device, a song database, a user database and an advertising database, the song ordering processing device is respectively connected to the song database, the user database and the advertising database, wherein the song database stores a plurality of songs, and the song includes a lyric and a melody, and the advertising database stores a plurality of advertising images, at least one of which is defined as a selected advertising image; and a plurality of user units, each of which has a user number, a controller, an input device and a display module, the controller The controller can be connected to the input device and the display module respectively, and connected to the song request processing device via a network. The display module includes a display and a sound source player. The controller can transmit a song request instruction input by the input device to the song request processing device via the network. The song request processing device finds a corresponding selected song from the song database according to the song request instruction. The selected song and the selected advertising image are transmitted to the controller via the song request processing device. The melody of the selected song can be played on the sound source player, and the lyrics of the selected song and the selected advertising image are displayed on the display.

In an embodiment of the present invention, the advertisement image includes a corresponding advertisement option, a purchase button, a purchase symbol or a combination thereof.

In one embodiment of the present invention, the user database stores the user number and includes a corresponding user data, a row of behavior data or a combination thereof.

In an embodiment of the present invention, the user data includes a region, an age, a gender, a payment level or a combination thereof, and the behavior data includes a purchase record, a song request record, a click-through advertisement attribute record or a combination thereof.

In an embodiment of the present invention, the song request instruction includes an advertisement attribute that is selected.

In one embodiment of the present invention, the input key can click the purchase key.

In one embodiment of the present invention, the song includes a song attribute, and the song attribute includes a song type, a gender, a region, an age group, a decade, a language, a singer name, a hot list or one of their combinations.

In one embodiment of the present invention, the song request unit includes an analysis module that can select the selected advertisement image based on the user data or the behavior data.

In one embodiment of the present invention, the shopping symbol can be clicked or scanned by a portable communication device.

In one embodiment of the present invention, the song includes a singing image, and the singing image can replace the selected advertisement image and be displayed on the display.

To this end, the present invention has at least the following advantages:

1. The advertising image can be displayed in the main area of the display when the selected song is playing, thereby improving the usability of the song request system.

2. When users request a song to be sung, they can select the type of advertisement they want to see, so that they can add fashionable information about the product while they are requesting a song.

3. The analysis module of the song ordering system can select interesting advertising images based on the user data or behavior data of the user unit, thereby improving the accuracy of advertising playback.

The purchase button or purchase symbol of the song ordering system allows the user of the user unit to purchase the product through the mobile phone without interrupting the song playing or singing.

First, please refer to FIG. 2, which is a schematic diagram of a preferred embodiment of the song ordering system of the present invention. As shown in the figure, the song ordering system 20 includes a song ordering unit 30 and a plurality of user units 40, each of which is connected to the song ordering unit 30 via a wired or wireless network 50. The song ordering unit 30 includes a song ordering processing device 31, a song database 33, a user database 35, and an advertisement database 37, and the song ordering processing device 31 is connected to the song database 33, the user database 35, and the advertisement database 37 respectively. The song database 33 stores a plurality of songs 34, and each song 34 includes a related lyric 341, a melody 343, and a singing image 345. The user database 35 stores a plurality of user numbers 41 corresponding to the user units 40. The advertisement database 37 stores a plurality of advertisement images 38.

The user unit 40 includes a user number 41, a controller 43, an input device 45, and a display module 47. The controller 43 can be connected to the input device 45 and the display module 47. The display module 47 has a display 471 and an audio player 475. The display 471 and the audio player 475 can be two separate devices or a two-in-one single device.

When the user of the user unit 40 wants to order a song, he inputs a song ordering instruction 455 through the input device 45. The song ordering instruction 455 may include but is not limited to the name of a song, an album name, a singer's name and/or a song attribute. The song ordering instruction 455 is transmitted to the song ordering processing device 31 of the song ordering unit 30 through the controller 43 and the network 50 in sequence. The song ordering processing device 31 finds the song to be ordered from the many songs 34 in the song database 33 according to the song ordering instruction 455 and defines it as a selected song 349. At this time, the song request processing device 31 will also capture at least one advertising image from the numerous advertising images 38 in the advertising database 37 according to other instructions from the user unit 40, the advertiser's setting conditions and/or random selection, and define it as a selected advertising image 389.

The selected song 349 and the captured selected advertisement image 389 will be transmitted to the controller 43 of the user unit 40 through the song request processing device 31 and the network 50. The melody 343 of the selected song 349 will be played in the audio source player 475 of the user unit 40, and the lyrics 341 of the selected song and the selected advertisement image 389 will be displayed in the display 471 of the user unit 40. In other words, when the user is singing or listening to the song, the image played in the display 471 is no longer the accompaniment image (345) of the selected song 349, but the selected advertisement image 389. The user of the user unit 40 can still sing and enjoy with the lyrics 341 and melody 343 of the selected song 349, and can also watch the selected advertisement image 389 at the same time. The present invention not only makes the song-ordering and singing activities of the user unit 40 more varied, but also allows the user to absorb product fashion information while singing along, thereby expanding the use function of the song-ordering system.

In addition, please refer to FIG. 3, which is a schematic diagram of another embodiment of the song ordering system of the present invention. As shown in the figure, the advertisement image 38 of the song ordering unit 30 may include an advertisement option 381, and the advertisement option 381 may be used as a basis for the song ordering processing device 31 to select and play the advertisement image 389 from the advertisement database 37. The advertisement option 381 is some playback conditions that can be set by the advertiser or the song ordering system provider, such as but not limited to the playback time, playback location, advertisement attribute 3811 and/or other playback conditions specified by the advertiser. For example, the playback time is set from 6 pm to 12 am, and the playback location is set in the northern region. If the above conditions are met, it can be transmitted to the user unit 40 for playback. Advertisement attribute 3811 may be set to sports, clothing, 3C products, home appliances, automobiles, cleaning, entertainment, and/or other categories.

In another embodiment of the present invention, the advertisement options 381 can also be displayed on the display 471 of the user unit 40, especially the advertisement attributes 3811. When the user of the user unit 40 orders a song, he can also select the advertisement category he wants to be arranged to watch, so that the product advertisement can be accurately delivered to the interested viewing consumers.

In another embodiment of the present invention, the advertisement image 38 of the song ordering unit 30 may include a purchase button 385, and the purchase button 385 may be transmitted to the user unit 40 along with the selected advertisement image 389 and displayed on the display 471 of the user unit 40. When the user of the user unit 40 is singing or watching the selected advertisement image 389, if he is interested in the advertisement content played on the display 471, he may click the purchase button 385 through the input device 45, and the display screen may be directly converted to a more detailed introduction content of the product advertisement, or the product may be directly ordered. The click of the purchase button 385 will be recorded in the song ordering unit 30, or directly connected to the sales platform of the advertiser or product provider providing the advertisement to complete the order of the product.

Please refer to FIG. 4, which is a schematic diagram of the structure of an embodiment of the song ordering system with advertising effect of the present invention. As shown in the figure, the user database 35 of the song ordering unit 30 may include a user data 351, and the user data 351 stores and records the identity data of the user unit 40, such as but not limited to the location, age, gender and/or payment level. For example, if the payment level is marked as free for the user unit 40, it means that its display 471 must play the selected advertising image 389 throughout the whole process. On the contrary, if the user unit 40 is marked as a paying user, the user of the user unit 40 can choose whether its display 471 plays the selected advertising image 389 or the singing image 345.

In another embodiment of the present invention, the user database 35 of the song ordering unit 30 may include a row of behavior data 355, and the behavior data 355 may include a previous purchase record, a song ordering record and/or a click-through advertisement attribute record of the user of the user unit 40. In other words, the behavior data 355 can record the viewing habits and song ordering preferences of the user unit 40.

In another embodiment of the present invention, the songs 34 in the song database 33 may also include a song attribute 347, which may be a song type, a release year, a language, a singer name and/or a popular ranking. The song attribute 347 may also be displayed on the display 471 of the user unit 40. When the user of the user unit 40 orders a song, he or she may simultaneously select the song attribute 347 that he or she wants to watch, so that the product advertisement can be accurately delivered to the interested audience.

In another embodiment of the present invention, the song request unit 30 may include an analysis module 39, which may accurately select the selected advertisement image 389 according to the user data 351, the behavior data 355, the song attribute 347 and/or the advertisement attribute 3811. Therefore, the user of the user unit 40 can watch the advertisement of the product of interest while singing, and the advertiser can also accurately place its advertisement, thereby expanding its advertising effect.

Finally, please refer to FIG. 5, which is a schematic diagram of the structure of an embodiment of the song ordering system with advertising effect of the present invention. The advertising image 38 of the song ordering unit 30 may include a purchase symbol 387, and the purchase symbol 387 may be transmitted to the user unit 40 along with the selected advertising image 389, and displayed on the display 471 of the user unit 40. The purchase symbol 387 may be a set of numbers, a one-dimensional barcode, or a two-dimensional barcode, a QR Code. When singing or watching the selected advertisement image 389, if the user of the user unit 40 is interested in the advertisement content played on the display 471, he can also directly input or scan the selection symbol 387 through a portable communication device 51, such as a mobile phone, computer and/or tablet computer. In this way, he can directly connect to the sales platform of the advertiser or product provider providing the advertisement in the portable communication device, and can not only view the detailed introduction of the product, or complete the order of the product, but also can not interrupt the playback of the selected song 349 and the singing activity.

In one embodiment of the present invention, the user unit 40 may be a karaoke player, a mobile phone, a tablet computer, a computer or a television, the controller 43 may be a set-top box, and the input device 45 may be a remote control or a keyboard.

In one embodiment of the present invention, the selected advertising image 389 can be played on the main screen of the display 471 during the playing period of the selected song 349, and can also be arranged to be played between two selected songs 349 to be played, before the selected song 349 is about to be played, and/or after the selected song 349 is played, so as to increase the number of times the advertising image is played.

The above is only a preferred embodiment of the present invention and is not intended to limit the scope of the present invention. All equivalent changes and modifications made according to the shape, structure, features and spirit described in the patent application scope of the present invention should be included in the patent application scope of the present invention.

10: Song ordering system 11: Song ordering unit 12: Song ordering processing device 13: Song database 131: Song 1311 Lyrics 1313: Melody 1315: Sing-along video 135: Selected song 15: User unit 16: Input device 165: Song ordering command 17: Display 18: Audio player 19: Network 20: Song ordering system 30: Song ordering unit 31: Song ordering processing device 33: Song database 34: Song 341: Lyrics 343: Melody 345: Sing-along video 347: Song attribute 349: Selected song 35: User database 351: User data 355: Behavior data 37: Advertising database 38: Advertising image 381: Advertising options 3811: Advertising attributes 385: Purchase button 387: Purchase symbol 389: Selected advertising image 39: Analysis module 40: User unit 41: User ID 43: Controller 45: Input device 455: Song request command 47: Display module 471: Display 475: Audio player 50: Network 51: Portable communication device

[Figure 1] is a schematic diagram of the structure of a commonly used song ordering system. [Figure 2] is a schematic diagram of the structure of a preferred embodiment of the song ordering system of the present invention. [Figure 3] is a schematic diagram of the structure of another embodiment of the song ordering system of the present invention. [Figure 4] is a schematic diagram of the structure of another embodiment of the song ordering system of the present invention. [Figure 5] is a schematic diagram of the structure of another embodiment of the song ordering system of the present invention.

20: Song ordering system 30: Song ordering unit 31: Song ordering processing device 33: Song database 34: Song 341: Lyrics 343: Melody 345: Sing-along video 349: Selected song 35: User database 37: Advertising database 38: Advertising video 389: Selected advertising video 40: User unit 41: User number 43: Controller 45: Input device 455: Song ordering command 47: Display module 471: Display 475: Audio player 50: Network

Claims (8)

A song ordering system with advertising effect includes: a song ordering unit, a song ordering processing device, a song database, a user database and an advertising database, the song ordering processing device is connected to the song database, the user database and the advertising database respectively, wherein the song database stores a plurality of songs, and the songs include a lyric and a melody, and the advertising database stores a plurality of advertising images, at least one of which is defined as a selected play advertising image; and a plurality of user units, each of which has a user number, a controller, an input device and a display module, the controller can be connected to the input device and the display module respectively, and connected to the song request processing device via a network, the display module includes a display and a sound source player; wherein the controller can transmit a song request instruction input by the input device to the song request processing device through the network, and the song request processing device receives the song request instruction from the input device and receives the song request instruction from the input device. The song request instruction finds a corresponding selected song from the song database, the selected song and the selected advertisement image are transmitted to the controller through the song request processing device, the melody of the selected song can be played on the audio source player, and the lyrics of the selected song and the selected advertisement image are displayed on the display; wherein the selected advertisement image includes a purchase symbol, which contains a website link of a sales platform of an advertiser or a commodity operator; a portable communication The user of the device enters or scans the shopping symbol to log in to the sales platform of the advertiser or product provider, so as to view the detailed introduction of a product in the selected advertisement image on the portable communication device, and order the product with the portable communication device; wherein, while the user of the portable communication device is viewing the detailed introduction of the product or ordering the product, the display module of the user unit continuously plays the melody and lyrics of the selected song. The song ordering system as described in claim 1, wherein the user database stores the user number and includes a corresponding user data, a row of behavior data or a combination thereof. The song ordering system as described in claim 2, wherein the user data includes a region, an age, a gender, a payment level or a combination thereof, and the behavior data includes a purchase record, a song ordering record, a click-through advertisement attribute record or a combination thereof. A song ordering system as described in claim 1, wherein the song ordering instruction includes an advertisement attribute that is selected. The song ordering system as described in claim 1, wherein the song includes a song attribute, and the song attribute includes a song type, a gender, a region, an age group, a decade, a language, a singer name, a popular ranking list or one of their combinations. The song ordering system as described in claim 2, wherein the song ordering unit includes an analysis module that can select the selected advertisement image based on the user data or the behavior data. A song ordering system as described in claim 1 or 6, wherein the song includes a chorus image, and the chorus image can replace the selected advertisement image and be displayed on the display. A song ordering system with advertising effect includes: a song ordering unit, a song ordering processing device, a song database, a user database and an advertising database, the song ordering processing device is connected to the song database, the user database and the advertising database respectively, wherein the song database stores a plurality of songs, and the songs include a lyric and a melody, and the advertising database stores a plurality of advertising images, at least one of which is defined as A selection and broadcasting advertisement image; and a plurality of user units, each of which has a user number, a controller, an input device and a display module, the controller can be connected to the input device and the display module respectively, and connected to the song request processing device via a network, the display module includes a display and an audio source player, the input device is a remote control or a keyboard; wherein the controller can transmit a song request instruction input by the input device through the network The song request processing device finds a corresponding selected song from the song database according to the song request instruction. The selected song and the selected advertisement image are transmitted to the controller through the song request processing device. The melody of the selected song can be played on the audio player, and the lyrics of the selected song and the selected advertisement image are displayed on the display. The selected advertisement image includes a purchase button. When the user clicks the button, the selected song and the selected advertisement image are displayed on the display. When the user of the unit wants to order the product advertised by the selected advertising image, he clicks the purchase button through the input device to connect to the sales platform of the advertiser or product provider that provides the selected advertising image and order the product advertised by the selected advertising image; wherein, during the process of the user of the user unit ordering the product advertised by the selected advertising image through the input device, the display module of the user unit continuously plays the melody and lyrics of the selected song.

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