JP2001022670A - Music distribution server, promotion strategy planning system and promotion method for music - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make a prescribed listener audit music as one of promotion activities of a producer and to provide an index related to music on the basis of the degree of that audition. SOLUTION: A music distribution server 10 is provided with a register part 16 for registering listener data including at least the taste of music for each listener, a data base 12 for storing the listener data or the like and storing a distribution demand including music data showing music and target specification data specifying the listener to be a target, a listener extracting part 20 for extracting the listener matched to the taste of music shown in the target specification data while referring to the taste of music of the listener shown in the listener data in the listener data storage means and a listening information extracting part 22 for acquiring information containing the audition condition of the listener to the music transmitted to the listener, generating the index showing the audition condition on the basis of the audition of music due to the listener, who audits the music, and transmitting it to the source of the distribution request.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a music distribution server for distributing music via a communication line and acquiring information on listening to the music, and a system including the same. For the acquisition of useful information and the formulation of strategies.

[0002]

2. Description of the Related Art Conventionally, a music medium such as a CD has a very high taste and a usual marketing method (for example, a marketing method for electric appliances and daily necessities).
And is known to be different. In particular, because you are competing for a specific and small market of “music lovers” and the genres are significantly fragmented,
The markets of each genre are subdivided accordingly. Therefore, in order to hit a song,
Increasing the degree of exposure, such as tying up with a V program or increasing the number of on-air broadcasts at FM stations, creates a situation where music can enter the ears of more listeners, thereby increasing potential purchases. It is common to extend the range of layers.

[0003]

However, increasing the exposure (for example, tie-up with a CM or TV program) requires a lot of expense. Even when the degree of exposure is increased, if the audience (eg, age, gender, etc.) of the audience or listener targeted by the music is different from the TV or FM broadcast demographic, the purchase demographic is changed. It may not be possible to increase. As described above, conventionally, in the sales of music media such as CDs, at present, the success / failure of a product is determined only by chance. In addition, the following problems exist in the promotion of music using existing media. (1) The user (listener) cannot listen to music when desired. (2) In a commercial, music can be played for only 15 seconds or 30 seconds. (3) In a TV program or a radio program, it is possible to play a full chorus of music, but the producer has no decision right. Furthermore, promotion via commercials and TV programs requires extremely high costs. In addition, some sites (CD sites) on the current Internet allow users to listen to music, but this also has the following problems. (1) The listening time is limited (for example, about 30 seconds). (2) Payment of music copyright is virtually impossible. (3) It is difficult for the user (listener) to find his favorite music.

Accordingly, the present invention provides a music distribution server that allows a predetermined listener to listen to music as a part of a creator's promotion activity and obtains an index related to the music based on the degree of the preview. The purpose is to: Another object of the present invention is to provide a promotion strategy formulation system that can provide an index and a strategy for appropriately investing capital when a producer performs a promotion activity.

[0005]

SUMMARY OF THE INVENTION It is an object of the present invention to provide a listener registering means for registering, for each listener, listener data including at least a musical preference thereof, and a listener data storage for storing the listener data. Means, distribution request receiving means for receiving a distribution request including music data indicating music and target specifying data for specifying a target listener,
With reference to the listener's musical preference indicated in the listener data in the listener data storage means, a listener extracting means for extracting a listener matching the musical preference indicated by the target specifying data, To the extracted listener, music transmitting means for transmitting the music data, listening information obtaining means for obtaining information on the trial listening of the music by the listener, and information on the trial listening of the music by the listener who listened to the music. The music distribution server is characterized in that it comprises: an index indicating a preview status, and a trial status generating means for transmitting the index to a requester who has made the distribution request. ADVANTAGE OF THE INVENTION According to this invention, it becomes possible to make a target listener listen to a music beforehand, and to obtain the parameter | index which shows the presence or absence of the preference of the music for every layer of a listener according to the viewing situation. Therefore, the requester can effectively know the audiences who should perform the promotion activity of the music, and can more appropriately invest the capital.

[0006] In a preferred embodiment of the present invention, the listener data is composed of a music genre indicating the musical preference and data indicating at least one of the listener's age, gender and residential area, and The target specifying data includes data indicating at least one of the listener's age, gender, and residence area, and the listener extracting unit compares the listener data with the target specifying data, Are matched, the listener related to the listener data is determined to be the person to whom the music should be distributed.

In a further preferred aspect of the present invention, the listener data includes data indicating a favorite artist name, and the target specifying data includes a group of artist names based on a predetermined scale. The data indicating the genre, wherein the listener extracting means distributes the music to the listener related to the listener data when the artist name indicated in the listener data is found in the system genre. Decide who should be.
According to these embodiments, since various parameters are prepared to allow the user to view the music, it is possible to allow the listener of a more appropriate layer to view the music. In particular, in the latter, a system genre indicating an image of the artist is provided based on a certain scale related to the artist (for example, instrumentation, acoustic / electric, voice quality, beat, etc.), and a plurality of artists are associated with the system genre. When the listener's preference is an artist belonging to the system genre, it is determined that the music should be distributed to the listener. Thus, if desired,
It becomes possible to select a listener who would like the music to be distributed as a person to watch.

[0008] In a further preferred aspect of the present invention, the target specifying data includes data indicating the number of listeners to whom the music is to be distributed and the number of times each listener can listen to the music. Based on the information obtained so far, for each listener, a click rate, which is the ratio of the actual number of times of listening to the number of times of listening, is calculated and stored, and the listener extracting means actually listens to the music. Based on the click rate, the number of listeners who should actually distribute the music is determined so that the number of listeners substantially matches the number of listeners. This makes it possible to make the sum of the number of times of viewing desired by the requester substantially equal to the sum of the number of times of actual viewing.

[0009] In a preferred embodiment of the present invention, the listening information obtaining means obtains the number of times of listening of the listener who has delivered the music, and the listening state generating means indicates the number of times of listening by the target specifying data. A chart showing the distribution of the number of times of listening is generated for each area based on the age of the listener, the gender, and / or the area of residence. Separately or in addition to this, the listening information obtaining means obtains the number of times of listening of the listener to whom the music has been distributed, and the listening state generating means determines that a plurality of system genres indicated by the target specifying data are included. In some cases, a chart showing the distribution of the number of times of listening by the listener may be generated for each system genre. According to this embodiment, in particular, when the age group, gender, and residence area are set wide, it is possible to make the audience of the audience who should perform the promotion activity stand out. According to a further embodiment of the present invention, the listener data may include a favorite broadcast program,
The program includes data indicating a time zone for viewing or listening to a broadcast program, and / or a periodical to be subscribed to, and wherein the viewing situation generating means generates the broadcast program, time format, and / or periodical, A chart showing the distribution of the number of times of viewing by the listener is created. As a result, it is also possible to make the media on which the promotion activity is to be performed apparent.

[0010] Still another object of the present invention is to provide a music distribution server having the above-mentioned configuration, information indicating a layer of listeners who specify a target to be promoted based on the index, and a media to be promoted. The present invention is also achieved by a promotion strategy formulation system comprising: a strategy information generation unit that generates promotion strategy information including information and transmits the strategy information to the requestor. It is preferable that the information indicating the listener's layer includes at least one of the listener's age group, gender, and residence area. Apart from or in addition to this, the information on the media is a broadcast program. It is preferable to include at least one of a name, a time period during which a promotion activity is performed with respect to the pavement program, and a periodical name.

Further, the object of the present invention is to
Registering the listener data including at least the musical preference, music data indicating the music and target specifying data specifying the target listener, and the listener's musical preference indicated in the registered listener data With reference to, the listener who matches the musical preference indicated by the target specifying data is extracted, the music data is transmitted to the extracted listener, and information on the trial listening of the music by the listener is obtained. Then, based on information on the preview of the music by the listener who listened to the music, based on the information on the preview of the music, to generate an index indicating the listening status, based on the index, to identify the audience layer that should perform music promotion activities. It is also achieved by a promotional method.

[0012]

Embodiments of the present invention will be described below with reference to the accompanying drawings. FIG. 1 is a block diagram schematically showing a music distribution server according to an embodiment of the present invention, and FIG. 2 is a block diagram showing a communication system in which the music distribution server is arranged. The music distribution server according to the present embodiment distributes music to a specific user's system (user-side system) according to a predetermined logic, and receives information on viewing of the music from the user-side system. Is configured to be able to accumulate. As shown in FIG. 1, the music distribution server 10 includes a database 1 that stores various information related to listeners and various information related to distributed music.
2, an external interface (I / F) 14 for exchanging data with an external communication line, a predetermined process for registering a listener, and a predetermined process for registering music to be distributed. A registration unit 16 to be executed, a music information acquisition unit 18 for reading music data and the like to be described later from the database 12 at the time of distribution, a listener extraction unit 20 for extracting a listener who should listen to the music, And a control unit 24 that controls the entire music distribution server 10. Various programs described below and a control program for operating the music distribution server 10 are provided by the control unit 24.
(Not shown). These programs may be read from a portable storage medium such as a CD-ROM and stored in the memory, or may be downloaded via a communication line.

As shown in FIG. 2, the distribution server 10 having the above configuration is connected to the communication line 30 via the external I / F 14. The communication line 30 includes systems (user systems) 40-1 and 4 used by listeners.
, 40-n are connected, and a music creator system (creator side system) 50-1, 50-n.
2, ... are connected. Therefore, the distribution server 10
Can exchange information with the user-side system 40 and the creator-side system 40 via the communication line 30. The distribution server 10 generally includes [listener registration], [acceptance of music distribution request], [extraction of listeners and distribution of music], [listening of distributed music], and [listening of viewing information]. Accumulation / analysis and its transmission], and the viewing information can be [used for sales promotion activities]. Hereinafter, these will be sequentially described.

[Registration of Listener] The distribution system 10 first obtains various information on the listener by obtaining predetermined information from the user system 40. First, on the side of the distribution system 10, a message board for asking a listener who accesses via a communication line to input information is created. For example, this can be achieved by allowing information from the user system 40 to be accepted on a homepage using the Internet. The listener
By operating an input device (not shown) of the user-side system 40, predetermined information is input to the questionnaire on the message board. For example, the items in this questionnaire include the date of birth of the listener, the place of residence, gender, at least one or more favorite music genre, at least one or more favorite artist names, and the like. Regarding the favorite music genre, in advance, for example, “overseas R & B”, “overseas pops”, “overseas rock”, “overseas heavy metal”, “overseas punk rock”, “japanese pops” on the distribution system 10 side , "Japan Rock", "Japan Heavy Metal", "Enka", "Jazz" and other genres are prepared and presented to the listener so that they can select the desired one. Is preferred. In addition, questions include T
A V program name, a time zone for watching TV well, a magazine name to read well, and the like may be included.

When the I / F 14 of the distribution system 10 receives the information from the user side system 40, the control unit 2
4, the registration unit 16 is activated, and the registration unit 16 associates each item included in the information with a listener ID that specifies a listener (see FIG. 3), and sets the items as listener data. , In a predetermined area of the database 12. In response to this, the distribution system 10 gives a predetermined ID number and a password to the listener who has given the information. This is performed by the user side system 4 via the communication line 30.
0 so that the listener can know this.
User management may be performed between the distribution system 10 functioning as a server and a browser (not shown) of the user-side system 40. This completes the registration of the listener. Needless to say, it is desirable that the distribution system 10 can register information on a large number of listeners.

[Reception of Music Distribution Request] Next, processing related to a music distribution request from the producer system 50-1 will be described. The creator obtains the ID and password in a procedure similar to that of the listener. When making a music distribution request, the creator operates an input device (not shown) of the creator-side system 50 to specify various pieces of information about a target listener for the tune to be promoted. In response to this, the creator-side system 50 transmits the music data, the lyrics data including the character string indicating the lyrics, and the data regarding the target listener (target specifying data) to the distribution server 10 via the communication line 30. introduce. The music data is, for example, MP
3 (MPEG Audio Layer 3). The information about the target listener includes a music genre, a system genre to be described later, an artist name of a music to be distributed, a region to be distributed, an age of a listener to be distributed, and a listener to be distributed. Gender etc. are included. In addition to the above data, data indicating the distribution period indicating the period during which the song can be listened to, the number of listeners to whom the song should be distributed, and the number of songs that can be listened to per listener, respectively, are recorded on the producer side. It is preferably provided from system 50 to distribution system 10.

Referring to the flowchart of FIG. 4, the processing of the distribution system 10 after receiving the above data will be described. The music data and target specifying data provided from the creator system 50 are received by the external I / F 14 of the distribution system 10 (step 401). The registration unit 16 assigns a song title ID to the song data, the lyrics data, and the target specifying data, associates the song title ID with the song title ID, and if no artist name is registered, assigns an artist number to the artist playing the song. (Step 402).
Thereafter, the registration unit 16 stores the song data, the lyrics data, and the target specifying data in the areas associated with the song title IDs (steps 403 and 404).

Here, the system genre and the processing of the distribution system 10 related to the system genre will be described. A lineage genre is an artist's image that has been replaced with a specific word.
Includes "healing female vocals" and "visual rock bands." Each artist belongs to any of the music genres and belongs to at least one of the system genres. Therefore, the distribution system 10
Registers a plurality of system genres in advance and forms a link with the artist name belonging to the system genre. For example, as shown in FIG. 5, “healing female vocals” include artist names “aaa” and “ff”
f "," gggg ", etc., and the" visual rock band "includes artist names" bbb "," ddd ",
"Ee" and the like belong. Furthermore, the artist names “ddd”, “iii”, etc. belong to “xx system idol group” which is one of the other system genres. As described above, since the link is formed such that the artist belongs to one or more genres, at least one of the “favorite artists” included in the items in the listener data input when the listener registered is included. It belongs to that system genre.

[Extraction of Listener and Delivery of Music] Next, based on the artist-specific data, the distribution system 10 sends a listener to whom music data should be distributed (hereinafter, a person to whom music should be distributed or a music that has been distributed). Is performed, and a process of identifying a person who listens to the "listen", in particular, is sometimes referred to as a "listener", and distribution of the mail. FIG. 6 is a flowchart showing a process of identifying a listener and distributing music. The listener extracting unit 20 determines the music ID of the music to be distributed.
, The target identification data associated with the music ID is extracted from the database 12 (step 601). Next, the listener extracting unit 22 reads the listener data stored in the database 12 in association with the listener ID, and performs matching between each item in the target specifying data and each corresponding item in the listener data. Perform (Step 602).

In the present embodiment, the items related to the listener data include the date of birth, residence area, gender,
It includes your favorite music genre and your favorite artist name, and items related to target identification data include music genre, system genre, distribution area, listener age,
Includes the gender of the listener. Also, as mentioned above,
A link is formed in advance between the artist name and the system genre. Therefore, the listener extracting unit 22 according to the present embodiment includes, for each listener, an age, a residence area, a gender, a favorite music genre, and a system genre linked to a favorite artist name based on the date of birth of each listener; The items included in the target identification data, the age of the listener, the area to be delivered, the age of the listener, the music genre, and the system genre, are each compared, and the listeners who match all are
It is determined that the tune should be delivered to the audience. Listener extraction unit 20
Compares the number of listeners to which the music in the target specifying data is to be distributed with the number of extracted listeners, and determines the number of listeners determined in step 602 as the number of listeners to be distributed. Is determined (step 60).
3). The total number of listeners to be delivered in the present invention will be described later.

If it is determined to be Yes in step 603, a mail in a form described later is delivered to each of the extracted listeners (step 604). On the other hand, if it is determined as No in Step 603, it is determined whether or not the condition for selecting the listener (the condition indicated by the target specifying data) needs to be changed (Step 603). 605) If there is a need to change, the creator-side system 50 is notified of this (step 60).
5). If a music preview page dedicated to the selected listener has not been created for the selected listener, a music preview page for the selected listener is created (step 6).
06). On this music previewer page, a list of music titles that can be previewed by the previewer and the number of times the preview can be performed are described. A predetermined e-mail is delivered to the selected listener, and the listener opens the e-mail via the user-side system 40, thereby realizing distribution of music data and lyrics data.

[Viewing of Distributed Music] FIG. 7 is a diagram showing an outline of processing executed by the distribution system 10 and the user system 40 when distributing music data. After the e-mail is delivered, the user system 40 opens the delivered e-mail by operating the input device (step 701), and the browser (not shown) of the user system 40 is activated, The image as shown in FIG.
It is displayed on the screen of the display device (not shown) of the user side system 40. In addition, the authentication of the previewer when opening the mail may be realized by inputting the assigned ID number and password to the previewer, or,
This may be automatically performed between the browser of the user system 40 and the distribution system 10 using ie. In FIG. 8, the image includes a first URL address (button 801 corresponds to this) and a second URL address (button 802 corresponds to this). First UR
The L address is for previewing a music piece whose distribution has been requested, while the second address is for opening the above-described music preview page dedicated to the listener.

The listener operates the input device to set the first UR
When the L address is selected, it is transmitted to the distribution server 10 (Steps 702, 703). In response to this, the music information acquisition unit 18 of the distribution server 10 reads out the music data of the music to be distributed from the database 12 and, in some cases, the lyric data in addition to the music data, and reads this from the external I / F.
The information is transmitted to the user-side system 40 via the server 14 (step 704). As a result, the music can be reproduced by streaming in the user system 40 (step 705). After the streaming reproduction, the distribution server 10 executes a predetermined process (post-reproduction process) described later (step 706). On the other hand, the second URL address is selected by the listener (step 7).
11), and in response, the distribution server 10 transmits a music preview page dedicated to the previewer (step 71).
2) The corresponding image is displayed on the screen of the display device of the user system 40 (step 713). FIG.
It is a figure showing an example of a music trial page for exclusive use of a trial listener. As shown in FIG. 9, on this page, a list of songs that can be listened to by a previewer (listening song list) is provided. This list is a list of music pieces that are to be previewed by the previewer as a result of the processing of FIG. 6 described above. For example, in the present embodiment, in addition to the title and artist name of each music, the number of times that the music can be previewed (the number of times the music can be previewed remaining), the listening time limit, and the like are presented to the audience, and the listening of the music and, if necessary, the lyrics of Display is possible (for example, see buttons 901 and 902)

Next, the previewer operates an input device (not shown) to select any song in the preview song list (step 714), and when the distribution server 10 receives predetermined information (step 715). In response to this, the music information acquisition unit 18 of the distribution server 10 reads out the music data of the selected music and, in some cases, the lyrics data in addition to the music data, and sends the read music data to the user via the external I / F 14. The information is transmitted to the side system 40 (step 716). This allows
In the user-side system 40, music can be reproduced by streaming. After that, the distribution server 1
0 executes post-reproduction processing (step 718). The post-reproduction processing in steps 706 and 718 will be described. In the post-playback processing, the number of songs that can be listened to by each listener is checked by referring to the target specifying data on the played songs, and the number of times that the listener listened to the songs played by the listener is determined. If the former and the latter are equal, the song is deleted from the preview song list. Also, a log of the previewer is stored in a predetermined format. In particular, the click rate of the listener, the final audition date, the number of homepage visits, the homepage last visit date, etc. are updated, and the number of times a certain listener has listened to the music, the click rate, etc. It is stored in a predetermined area of the database 12. In this way, the listener selected from the registered listeners can listen to the distributed music.

[Accumulation / analysis of viewing information and transmission thereof]
Next, the accumulation / analysis of the viewing information and the transmission thereof will be described. As described above, the database 12 of the distribution server 12 stores listener logs for each music piece. Therefore, in the present embodiment, the listening information extracting unit 22
Refers to the viewing information of each listener stored in a predetermined area of the database 12 and extracts information about the music to the creator who requested the music distribution, and outputs data indicating an index related to the trial listening. Generate. For example, the listening information extraction unit 22 may be activated in response to the expiration of the distribution period of a certain music, or in addition to this, the creator system 5
It may be activated in response to the reception of the request of “0”.

When the listening information extracting unit 22 is started, first, a music piece whose information is to be extracted is specified (step 100).
1). Next, based on the listener ID of the listener who distributed the music, various information related to the preview of the music by the listener, which is stored in a desired area of the database 12 in the post-reproduction processing described with reference to FIG. Acquired (Step 1
002). Next, the listening information extraction unit 22 generates an index indicating the preview status of the music based on the acquired information (step 1003). For example, in this embodiment, since the number of times the listener listened to the music is included in the information, a chart of the number of auditions can be created based on the information. FIG.
FIG. 5 is a diagram showing an example of an index obtained in FIG. In the example of FIG. 11, a chart showing the distribution of the number of times the listener listened to the music for each age group, gender, gender, and region obtained by dividing the age range specified by the creator into a plurality ( Reference numeral 1101) and a table (see reference numeral 1102) indicating the ratio of the listeners in each layer to the total number of listeners are generated. In addition, the music genre preferred by the audience,
Other information indicating the taster's preference (for example,
Needless to say, it is also possible to classify the listeners using a program, a time zone for watching a TV program, and the name of a magazine that is read well, and create a chart showing the listening status for each layer. Alternatively, if the creator identifies a target audience (for example, by limiting the age, gender, region, etc.)
It is only necessary to create a chart showing the number of times of trial listening of all the trial listeners and a chart of information indicating the tastes of the other trial listeners in addition to the chart.

The index relating to the audition such as the chart may be selected based on an instruction from the producer server 50, or the distribution server 10 may select an optimal index. In this way, when the listening information extracting unit 22 generates the data indicating the index related to the trial listening, the data is transmitted to the creator-side system 50 via the external I / F 14 (step 1004).

[Usage to Sales Promotion Activities] As described above, when data indicating an index relating to trial listening is transmitted to the creator-side system 50, the creator's strategy based on this is used for promotion activities. Can be formulated.
For example, if a chart as shown in FIG. 11 is obtained, it can be understood that it is optimal to develop a promotion activity targeting women aged 18 to 20 (or 18 to 25). . In this case, by advertising the music in a magazine or TV program targeting women of the above age group, it becomes possible to make the music more appropriately known to the audience who prefers the music. Alternatively, in the example of FIG. 11, when there is a difference in the listening state for each region, first, focusing on an area (for example, Kyushu) that is suitably accepted by the listening index,
Understand that promotion activities should be performed. Furthermore, in the index of the trial listening, a chart relating to the viewing time zone of the TV program or magazine or the TV program that the listener prefers (for example, the distribution of the number of trial listenings for each TV program or magazine,
(A chart showing the distribution of the number of times of trial listening for each TV program viewing time zone) is included in the chart.
It is also possible to specify a V program, a magazine, and the like, and to perform a promotion activity on the TV program, the magazine, and the like.

[Others] Also, in the present embodiment, it is possible to pay an appropriate copyright fee by managing the number of times of trial listening and the like. More specifically, in the present embodiment, in the post-reproduction processing described with reference to FIG. 7, the click rate of each listener is calculated.
Therefore, the distribution server 10 calculates the average click rate of all the listeners, thereby calculating the total number of the number of trials of the music permitted by the creator (the number of distributions × the number of trials) and the actual number of trials (the extracted number of the trial listeners). (The sum of the number of times of trial listening). It will also be appreciated that the average number of listeners clicked can also determine the number of distributions (step 603 in FIG. 6). For example, if the sum of the number of trials divided by the average click rate is determined as the number of distributions, the number of trials substantially equal to the number of trials intended by the producer can be obtained.

Thus, the amount of the copyright fee to be paid on the producer side can be grasped in advance. Therefore, the creator pays the distribution server operator a fee including a fee for music distribution and a copyright fee to the distribution server operator, and among these, the copyright fee is paid by the operator to another operator. Payment can be made to a period (for example, Japan Music Copyright Association), and the necessary copyright can be paid without requiring complicated procedures on the part of the producer. Also, by making the total number of listening times of the music permitted by the creator approximately equal to the actual number of listening times, the distribution of the music intended by the creator can be realized, and An index can be obtained. Further, according to the present embodiment, (1) the listener can listen to the music when desired, (2) the listener can listen to the full chorus music, and (3) the creator. Side can determine the music to be distributed. Further, (1) the amount of the music copyright of the distributed music can be calculated and paid, and (2) the listener can listen to his favorite music.

The present invention is not limited to the above embodiments, and various modifications can be made within the scope of the invention described in the appended claims, which are also included in the scope of the present invention. Needless to say, this is done. For example, in the above-described embodiment, a mail-order link for a music medium containing the music may be provided on the music-listening page shown in FIG. 8 or the music-listening music-only page shown in FIG. In this case, a button indicating “purchase” is set on the screen in association with the information of each music, and by clicking the button, the user-side system 40 connects to the system of the seller, and the purchaser or What is necessary is just to comprise so that the data which shows a buyer's address may be transmitted to a system of a selling agency.

In the above embodiment, the number of listeners to whom music should be distributed is specified based on the average click rate. However, the present invention is not limited to this. The number of listeners may be set. Alternatively, it is needless to say that instead of using the average click rate of all the listeners, the average click rate of the listener to be targeted (ie, the listener meeting the condition based on the target specifying data) may be used. Furthermore, in the above-described embodiment, various charts are created as indices indicating the listening status, and the charts are transmitted to the creator. However, the present invention is not limited to this. For example, a configuration may be adopted in which an optimum target for promotion is found based on the listening status of each layer, and information about the found target can be transmitted to the producer. More specifically, the listening situation may differ depending on the age group, gender, living area, and the like (see FIG. 11). Therefore, the statistical distribution of the listening conditions is obtained by a program executed by the control unit 24 of the distribution server 10, and based on the statistical distribution, the layer in which the taste of the listening person appears remarkably may be specified. It is also possible to specify the media in which the promotion activities should be performed based on the above-mentioned age group and gender, and if there is a living area where the tastes of the listeners appear remarkably, the promotion activities should be performed mainly in that area Is found. Also,
If a TV program or the like viewed by the listener, a viewing time zone thereof, or a periodical publication that the listener prefers, a layer in which the listener's preference is remarkably found is found, promotion of such a medium may be performed. You can see that.

Also, the above-mentioned listener data includes data indicating a favorite TV program and a time zone for mainly viewing. However, the present invention is not limited to this. It goes without saying that what is shown may be included. Further, in the present specification, means does not necessarily mean physical means, but also includes a case where the function of each means is realized by software. Furthermore, the function of one means is
Realized by more than one physical means, or
The functions of two or more means may be realized by one physical means.

[0034]

According to the present invention, there is provided a music distribution server which allows a predetermined listener to listen to music as a part of a creator's promotion activity and obtains an index relating to music based on the degree of the preview. Can be provided. Further, the present invention can provide a promotion strategy formulation system that can provide an index and a strategy for appropriately investing capital when a creator performs a promotion activity.

[Brief description of the drawings]

FIG. 1 is a block diagram schematically showing a music distribution server according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a communication system in which the music distribution server is arranged.

FIG. 3 is a diagram illustrating a configuration of listener data according to the embodiment;

FIG. 4 is a flowchart showing a process executed by a distribution server after a music distribution request in the present embodiment.

FIG. 5 is a diagram for explaining a system genre according to the embodiment;

FIG. 6 is a flowchart illustrating a process of specifying a listener and distributing music according to the embodiment;

FIG. 7 is a flowchart showing an outline of processing executed by the distribution system and the user side system at the time of music data distribution in the present embodiment.

FIG. 8 is a diagram illustrating an example of an image displayed on a screen of a display device of a user-side system according to the present embodiment.

FIG. 9 is a diagram showing another example of an image displayed on the screen of the display device of the user-side system in the present embodiment.

FIG. 10 is a flowchart illustrating a process performed by the listening information extracting unit according to the embodiment;

FIG. 11 is a diagram illustrating an example of an index indicating the trial listening information created by the listening information extracting unit according to the embodiment;

[Explanation of symbols]

 Reference Signs List 10 distribution server 12 database 14 external I / F 16 registration unit 18 music information acquisition unit 20 listener extraction unit 22 listening information extraction unit 24 control unit 30 communication line 40 user system 50 creator system

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 15/403 340A F-term (Reference) 5B049 BB11 CC05 DD01 DD05 EE01 EE05 FF03 FF04 FF06 GG04 GG07 5B075 KK03 KK07 KK13 KK33 KK37 ND03 ND14 ND20 ND23 PP30 PQ02 PQ04 PQ20 PR08 QP10 UU08 UU24 5B089 GA11 JA37 JB05 KA14 KC21 KC53 5K101 KK18

Claims (11)

[Claims] 1. A listener registration unit for registering, for each listener, listener data including at least a musical preference of the listener, a listener data storage unit for storing the listener data, music data indicating music, and a target. Distribution request receiving means for receiving a distribution request including target specifying data for specifying a listener to be obtained, and referring to the musical preference of the listener indicated by the listener data in the listener data storage means, the target Listener extracting means for extracting a listener that matches the musical preference indicated by the specific data; music transmitting means for transmitting the music data to the extracted listener; and information on a trial listening of music by the listener. And generating an index indicating a preview status based on information related to the preview of the song by a listener who has previewed the song. A music distribution server, comprising: a trial listening state generating unit for transmitting the distribution to a requester who has made the distribution request. 2. The listener data is composed of a music genre indicating the musical preference and data indicating at least one of the listener's age, gender and residence area, and the target specifying data is Including data indicating at least one of the age, gender, and residence area of the listener, wherein the listener extracting means compares the listener data with the target specifying data, and when both match, the The music distribution server according to claim 1, wherein a listener related to the listener data is determined as a person to whom the music is to be distributed. 3. The listener data includes data indicating a favorite artist name, and the target specifying data includes data indicating a system genre including a group of artist names based on a predetermined scale, When the artist name indicated in the listener data is found in the system genre, the listener extracting means determines a listener related to the listener data as a person to whom the music should be distributed. The music distribution server according to claim 1 or 2, wherein: 4. The target specifying data includes data indicating the number of listeners to whom the music is to be distributed and the number of times each listener can listen, and wherein the listening information obtaining means is based on information obtained so far. For each of the listeners, a click rate, which is the ratio of the actual number of times of listening to the number of times of listening, is calculated and stored, and the number of listeners who actually listen to the music is determined by the listener extracting means. 4. The method according to claim 1, wherein the number of listeners to whom the music is to be actually distributed is determined based on the click rate so as to substantially match the number of listeners to be delivered. Music distribution server. 5. The listening information obtaining means obtains the number of times of listening of the listener to whom the music has been distributed, and the listening state generating means generates an age group based on the age of the listener indicated in the target specifying data. , Gender, and / or
3. The music distribution server according to claim 2, wherein a chart showing the distribution of the number of times of trial listening is generated for each area based on the living area. 4. 6. The listening information acquiring means acquires the number of times of listening of the listener who has delivered the music, and the listening state generating means, when the system genre indicated by the target specifying data is plural, The music distribution server according to claim 3, wherein a chart showing a distribution of the number of times of listening by the listener is generated for each system genre. 7. The listener data includes a favorite broadcast program,
The program includes data indicating a time zone for viewing or listening to a broadcast program and / or a periodical to be subscribed to, and wherein the viewing situation generating means is configured so that the broadcast program, time format, and / or periodical 7. The music distribution server according to claim 5, wherein a chart showing a distribution of the number of times of viewing by the listener is created. 8. A music distribution server according to any one of claims 1 to 7, and information indicating a layer of a listener who specifies a target to perform a promotion activity based on the index and the promotion activity should be performed. A strategy information generating means for generating promotion strategy information including media-related information and transmitting the strategy information to the requestor. 9. The promotion strategy formulation system according to claim 8, wherein the information indicating the listener's layer includes at least one of the listener's age group, gender, and residence area. 10. The information relating to the media includes at least one of a broadcast program name, a time zone during which promotion activities are performed on the pavement program, and a periodical publication name. Promotion strategy formulation system described in. 11. Registering, for each listener, listener data including at least the musical preference thereof, music data indicating music and target specifying data for specifying a target listener, and the registered listener With reference to the listener's musical preference indicated in the data, a listener matching the musical preference indicated by the target specifying data is extracted, and the music data is transmitted to the extracted listener, Acquires information on the preview of the song by the listener, generates an index indicating the preview status based on the information on the preview of the song by the listener who has listened to the song, and performs the promotion of the song based on the index. Promotion method characterized by identifying the demographics of the participants.