TWI714837B - Methods of embedding events into web pages and displaying them - Google Patents

Abstract

The present invention is a method for embedding an event into a web page and displaying it. The user applies for two sets of URLs through the website. One URL is used to provide viewers to click for sponsorship filling, and the other URL can be embedded into the live screen by the user The sponsorship amount and name obtained through the server are used as the sponsorship list and the reward list, and the total amount of sponsorship is calculated at the same time. This URL displays the sponsorship list and the reward list on the live broadcast page as a marquee, and also displays the total live broadcast amount. When the audience sponsors more than a preset amount, the audience will show special effects.

Description

Methods of embedding events into web pages and displaying them

The present invention relates to a display method, in particular to a method of embedding an event into a web page and displaying it.

Nowadays, the advanced technology is widely used, and the webcast platform is also loved by many users. The webcast refers to the real-time transmission of one's own video and audio images to everyone on the Internet through the terminal. Webcast draws on and continues the advantages of the Internet, and uses video to conduct online live broadcasts, which can publish product demonstrations, related meetings, background introductions, program evaluations, online surveys, dialogue interviews, online training, etc. on the Internet. , Use the Internet’s intuitive, fast, good form of expression, rich content, strong interactivity, unrestricted geographic location, and divideable audiences to enhance the promotion effect at the event site.

Nowadays, live streaming is also combined with rewarding. The rewarding model is a new business model on the Internet, which is essentially a fan economy. For example, on literary websites, Twitch or Weibo, you can see that the author’s article is well written or shared by the live broadcaster. The game is fun, and you can pay a certain amount of money for rewards. This new way of profiting soon became popular in literary websites, games, and online video chat rooms.

The biggest difference between rewarding and the traditional payment model is that compared with the traditional pricing and charging model, rewarding is more similar to the "gift exchange" in behavioral economics. The concept of gift exchange first came from cultural anthropology and was later developed by Nobel The economics prize winner Akeroff introduced economics. Its main meaning in economics is: the transaction is not carried out by both parties "paying the money in one hand and delivering the money in the other hand", but one party first pays the money/delivery, and then the other One party decides on the quality and quantity of goods, or the quantity of money, based on its own judgment.

Economic theories based on the assumption of the traditional "rational man" would believe that in this case, the party who acts later will definitely choose to renege on the account, and the party who acts first knows that the other party will renege on the account, so it will not deliver any money or goods. However, the results of a large number of field surveys and experimental tests show that the concept of reciprocity is a concept deeply rooted in human beings and society. In the gift exchange model, many parties who act later will give fairness that is more in line with the payment of money or goods by the first acter. Return. In this case, from the perspective of maximizing income, rewards may also generate higher revenues than pricing charges, because if in this model, everyone pays close to their own reserve price, then, This is almost equivalent to giving the reward object the market position of primary price discrimination in economics. In this case, the producer surplus of the reward object is maximized.

Furthermore, in terms of business model, "reward" is actually equivalent to the "Taobao" model in the media industry, or the B2C model. This model reduces the cost of intermediaries, and especially for books and periodicals, it may be further increased. The advantages of big net media over paper media. For example, if according to the traditional publishing royalty model, it would be good for an average author to get 10% of the book price as royalties. This means that if the book is priced at 30 yuan, then a willingness to pay for the book is 25. Potential readers of yuan won’t buy it, and the author’s income from him is 0; a potential reader who is willing to pay 50 yuan for the book will buy it, but the author only gets 3 yuan from the transaction; and if it’s replaced by In the reward mode, both readers can see what the author wrote, and as long as they pay the author 10% of their actual willingness to pay, the author can get 2.5 yuan from the first reader and 5 yuan from the second. .

Then, in terms of production mode, "reward" has greatly accelerated the cycle of media production and the speed of cash flow, and the potential risk has also been reduced. For example, before the author had to write 50,000 words to publish a book, it took about two years. Before the book came out, neither the author nor the publisher knew how many copies could be sold. In this case, both the author and the publisher would have to face a high degree of uncertainty in the initial investment and return. In the "reward and reminder" mode, the author can obtain timely feedback and financial returns, so that there is sufficient time and information to judge whether the project should continue, and the potential profit space.

In this way, tipping is now widely used in literary websites, games, and online video chat rooms. The present invention is a method of embedding events into web pages and displaying them. The live broadcaster can apply to the server for two sets of URLs. One of the URLs can be set in the live page in any form (such as a button) to provide viewers to click for rewards, and the server will obtain the video information and sponsorship list in the live broadcast, and the live broadcaster can embed another URL into the live page Anywhere, this URL will obtain the sponsorship list, amount, reward list, and total sponsorship amount through the server and present them in a dynamic way. If the sponsorship amount exceeds the preset value, the list will be displayed with a special effect. This method can also enable the sponsored audience to get feedback, and the audience can also give the live broadcast host goods in a virtual way when rewarding through the URL, for example, a reward of 500 yuan to give the live broadcast host a virtual villa. At this time, a villa will appear in the list. , The present invention integrates all sponsorship information into the URL by embedding the event into the webpage and displaying it, and allows the live broadcaster to set and display it on the page. The sponsorship list not only makes the live broadcaster more clear about the sponsored audience and the amount, but also allows the sponsored audience to get a feedback .

One purpose of the present invention is to provide a method for embedding events into a web page and displaying it. The live broadcast host can apply to the server for two sets of URLs, and the live broadcast host can set one URL in any form (such as a button) on the live broadcast page. Inside, viewers are provided to click for rewards, and the server will obtain the video information and sponsorship list in the live broadcast. The live broadcaster can embed another URL in any place on the live broadcast page. This URL will obtain the sponsorship list, amount, The rebate list and total sponsorship amount are presented in a dynamic way. If the sponsorship amount exceeds the preset value, there will be a special effect to display the list, and the viewer can also give away the main live broadcast products in a virtual way when the viewer makes a reward through the URL .

In order to achieve the above objective, an embodiment of the present invention discloses a method for embedding an event into a web page and displaying it. The steps include: a live broadcast user embeds a first URL into a live web page; a first user enters the live broadcast Web page and click on the first URL to execute a sponsored event through the first URL; a server receives the sponsored event and adds the sponsored event to a sponsor list of a second URL; and the live broadcast user The second URL is embedded in the live webpage, wherein the second URL presents the sponsorship list in the live webpage with a dynamic effect.

In one embodiment of the present invention, a method for embedding events into a webpage and displaying it is disclosed. Before the step of embedding a first URL into a live webpage by a live broadcast user, it further includes: the live broadcast user uses a program to input A community account; and the server receives the community account and generates the first URL and the second URL corresponding to the community account.

In an embodiment of the present invention, the steps further include: the first user inputs a sponsored item through the first URL; and the server receives the sponsored item and adds an image to the sponsored item for the sponsored item In the list.

In an embodiment of the present invention, the steps further include: when an amount in the sponsored event is greater than a preset amount, the server applies a pattern to the sponsored event.

In an embodiment of the present invention, the steps further include: the server accumulates the amount to calculate a total amount; and the second URL presents the total amount in the live webpage.

In an embodiment of the present invention, the sponsorship event is input of the amount and a name.

In an embodiment of the present invention, the second URL further includes a feedback list.

In an embodiment of the present invention, the second URL presents the feedback list in the live webpage with the dynamic effect.

In an embodiment of the present invention, the dynamic effect is one of marquee, fade in and fade out, and floating text.

In an embodiment of the present invention, the community account includes Twitch, Facebook, and YouTube.

In order to enable your reviewer to have a better understanding and understanding of the features of the present invention and the effects achieved, a preferred embodiment and detailed description are provided. The description is as follows:

Hereinafter, various embodiments of the present invention will be described in detail through the use of drawings. However, the concept of the present invention may be embodied in many different forms, and should not be construed as being limited to the exemplary embodiments described herein.

The present invention provides a method for embedding and displaying events in a webpage, integrating all sponsored events into a URL and allowing the live broadcaster to set and display it on the live webpage.

First of all, please refer to Figure 1, which is a flowchart of the method of embedding an event into a webpage and displaying the present invention. As shown in the figure, the method of embedding and displaying events into a webpage of the present invention includes:

Step S1: Embed the first URL;

Step S3: Click on the first URL;

Step S5: execute the sponsorship event;

Step S7: Add the sponsored event to the sponsor list of the second website; and

Step S9: Embed the second URL.

Next, explain the system required to achieve the method of embedding events into webpages and displaying of the invention. Please refer to Figure 2 which is a system diagram of the method of embedding events into webpages and displaying of the present invention, as shown in the figure. ; The method for embedding an event into a web page and displaying the present invention includes: a live user 100, a live web page 120, a first user 200, a first URL 300, a sponsored event 310, a second URL 400, a The sponsorship list 410 and a server 500, the live broadcast user 100 and the first user 200 connect to the live web page 120 via the Internet, and the first URL 300 and the second URL 400 connect to the server 500.

The flow of the method of embedding and displaying events into a webpage according to an embodiment of the present invention will be described below. Please refer to Figure 1 and Figure 2 together.

In step S1, the live broadcast user 100 embeds the first URL 300 into the live web page 120.

In step S3, the first user 200 enters the live webpage 120 and clicks the first URL 300.

In step S5, the first user 200 executes a sponsorship event 310 through the first website 300.

In step S7, the server 500 receives the sponsored event 310 and adds the sponsored event 310 to the sponsored list 410 of the second website 400.

In step S9, the live broadcast user 100 embeds the second URL 400 into the live web page 120.

Please continue to refer to Figure 3, which is a flowchart of the method of embedding events into a web page and displaying the present invention. As shown in the figure, the method of embedding events into a web page and displaying the present invention further includes:

Step S11: Enter the community account number; and

Step S13: Generate a first website and a second website.

Next, explain the system required to achieve the method of embedding events into webpages and displaying of the present invention. Please refer to Figure 4, which is a system diagram of the method of embedding events into webpages and displaying of the present invention, as shown in the figure. The method of embedding events into a web page and displaying the present invention further includes: a program 700 that connects the live broadcast user 100 and the server 500.

The following will describe the flow of the method of embedding and displaying events into a webpage according to an embodiment of the present invention. Please refer to Figures 2 and 3, and the rest of the steps have been described above and will not be repeated here.

In step S11, the live broadcast user 100 uses the program 700 to enter a community account.

In step S13, the server 500 receives the community account, and generates the first URL 300 and the second URL 400 corresponding to the community account.

Please continue to refer to Figure 5. As shown in the figure, the flow chart of the method of embedding events into a webpage and displaying of the present invention. The flow of the method of embedding events into a webpage and displaying of the present invention includes:

Step S15: Input sponsored items;

Step S17: Add a picture to the second URL; and

Step S18: Display the picture on the live webpage.

The following describes the flow of the method of embedding and displaying events into a webpage according to an embodiment of the present invention. Please refer to Figures 2 and 5.

In step S15, the first user 200 inputs a sponsored item through the first website 300.

In step S17, the server 500 receives the sponsored item, and adds an image to the second URL 400 for the sponsored item.

In step S18, the second URL 400 displays the picture in the live webpage 120.

Please continue to refer to Figure 6. As shown in the figure, the flow chart of the method of embedding events into a webpage and displaying of the present invention, the flow of the method of embedding events into a webpage and displaying of the present invention further includes:

Step S19: Determine whether the amount is greater than the preset amount;

Step S21: Apply the style; and

Step S22: Do not apply the style.

The flow of the method of embedding and displaying events into a webpage according to an embodiment of the present invention will be described below. Please refer to Figures 2 and 4, and the rest of the steps have been described above and will not be repeated here.

In step S19, the server 500 determines whether an amount in the sponsorship event is greater than a preset amount.

In step S21, the server 500 applies a pattern to the sponsored event.

In step S22, the server 500 does not apply the style.

Please continue to refer to Figure 7. As shown in the figure, the flow chart of the method of embedding events into a webpage and displaying of the present invention. The method of embedding events into a webpage and displaying of the present invention further includes:

Step S23: accumulate the total amount; and

Step S25: Present the total amount.

The flow of the method for embedding and displaying events into a webpage according to an embodiment of the present invention will be described below. Please refer to Figures 2 and 7.

In step S23, the server 500 accumulates the amount to calculate a total amount.

In step S25, the second URL 400 presents the total amount in the live webpage 120.

Next, the flow of the method of embedding events into webpages and displaying them in an embodiment of the present invention will be described in actual use. Please match Figures 1 to 4. Assuming that an existing live broadcast host will conduct live broadcast, the present invention integrates events The method of embedding in the webpage and displaying will obtain all sponsored events of the live broadcaster, and display the amount and name of all sponsored events on the live webpage.

Following the above, the present invention will obtain all the sponsored events of the live broadcaster. First, the live broadcaster can apply on the website of the present invention and enter the community account to be broadcasted, as in step S11; then the server 500 will obtain the community account. And generate the first URL 300 and the second URL 400 corresponding to the social account, as in step S13, wherein the first URL and the second URL generated by each group of social accounts are not repeated. After completing the above steps, the live broadcaster has sent the The invention application obtains two sets of URLs; then, the live broadcast host embeds the first URL 300 into the live web page, as in step S1, the live broadcast host can embed the first URL 300 in any form, for example, in the form of pictures or buttons; viewers; When entering the live webpage of the live broadcaster, click on the first URL 300 to sponsor, as in step S3; after the viewer clicks on the first URL 300, a sponsor event 310 is executed, as in step S5, where the sponsorship event includes inputting an amount and a Name; the server 500 receives the sponsored event 310, and adds the sponsored event 310 to the sponsored list 410 of the second website 400, such as step S7, so the sponsored list 410 in the second website 400 will be Record the amount and the name; then the live broadcaster can embed the second URL 400 into the live web page 120, as in step S9, and the second URL 400 will dynamically present the sponsorship list 410, such as a marquee The sponsorship list 120 is presented in the manner of, and when the sponsorship list 120 is presented on the second website 400, the live broadcaster can put the sponsorship list 120 on any live web page 120, and can also change the size of the sponsorship list 120; So far, the method of embedding events into webpages and displaying of the present invention will be completed, and the present invention further includes that if the viewer wants to give away the main desired product for the live broadcast, he can input a sponsored item through the first URL 300, as in step S15, for example The viewer enters the villa if he wants to present a villa to the live broadcaster; then the server 500 receives the sponsored item, and adds a picture of the sponsored item to the second URL 400, as in step S17; then the second URL 400 will The picture is displayed on the live web page 120, in step S18, a picture of a villa will appear on the live web page 120, or when the viewer wants to give the live broadcaster a paragraph, he can also enter a text message through the first URL 300, and The server will receive the text message and add the text message to the second URL, and the second URL will display the text message on the live webpage; and the server 500 of the present invention also determines whether the amount is greater than one The preset amount, as in step S19; when the amount is greater than the preset amount, the server 500 applies a pattern to the corresponding sponsorship event 310, as in step S21, so when the audience sponsorship amount is greater than the preset amount, it will Presented in different styles; and when the amount is less than the preset amount, the server 500 does not apply any style, as in step S22; at the same time, the server 500 accumulates the amount to calculate a total amount, as in step S23: The amount is transmitted to the second URL 400, so that the second URL 400 displays the total amount in the live webpage 120, as in step S25.

As can be seen from the above example, the method of embedding events into webpages and displaying of the present invention enables the live broadcast host to apply to the server for two sets of URLs, and the live broadcast host can set one URL in any form (such as a button) on the live broadcast page Inside, viewers are provided to click for rewards, and the server will obtain the video information and sponsorship list in the live broadcast. The live broadcaster can embed another URL in any place on the live broadcast page. This URL will obtain the sponsorship list, amount, The reward list and total sponsorship amount are presented in a dynamic way. If the sponsorship amount exceeds the preset value, there will be a special effect to display the list. In this way, the sponsored audience can also be rewarded, and the audience can use the URL When rewarding, you can also give the live broadcast host goods in a virtual way. For example, you can give 500 yuan to the live broadcast host and a virtual villa. At this time, a villa will appear in the list. The present invention embeds the event into the web page and displays it. The information is integrated into the URL and the live broadcaster's settings are displayed on the page. The sponsorship list not only allows the broadcaster to know more about the sponsored audience and the amount, but also allows the sponsored audience to get a feedback.

However, the above are only the preferred embodiments of the present invention, and are not used to limit the scope of implementation of the present invention. For example, the shapes, structures, features and spirits described in the scope of the patent application of the present invention are equally changed and modified. , Should be included in the scope of patent application of the present invention.

The invention is based on the fact that it is novel, progressive, and available for industrial use. It should meet the patent application requirements stipulated by the Chinese Patent Law. No doubt, I filed an invention patent application in accordance with the law. I hope that the Bureau will grant the patent as soon as possible. prayer.

100‧‧‧Live stream users 120‧‧‧Live webpage 200‧‧‧First user 300‧‧‧First URL 310‧‧‧Sponsored event 400‧‧‧Second URL 410‧‧‧Sponsor list 500‧‧‧Serve 700‧‧‧ program

Figure 1: It is a flow chart of a method of embedding an event into a webpage and displaying it in a first embodiment of the present invention; Figure 2: It is a method of embedding an event into a webpage and displaying it in a first embodiment of the present invention The system schematic diagram of the method of the present invention; The third figure: It is a flow chart of the method of embedding events into a web page and displaying in the first embodiment of the present invention; The fourth figure: It is the general method of the first embodiment of the present invention System diagram of the method of embedding events into webpages and displaying; Figure 5: It is a flowchart of the method of embedding events into webpages and displaying according to the first embodiment of the present invention; Figure 6: It is one of the present inventions The flowchart of the method of embedding events into the webpage and displaying in the first embodiment; and Figure 7: It is the flowchart of the method of embedding events into the webpage and displaying of the first embodiment of the present invention.

Claims (9)

A method for embedding an event into a webpage and displaying it. The steps include: a live broadcast user embeds a first URL into a live webpage; a first user enters the live webpage and clicks on the first URL, and executes through the first URL A sponsored event; a server receives the sponsored event and adds the sponsored event to a sponsor list of a second website; and the live broadcast user embeds the second website in the live web page, wherein the second The web address presents the sponsorship list on the live webpage with a dynamic effect. The method for embedding an event into a webpage and displaying it as described in item 1 of the scope of patent application, before the step of embedding a first URL into a webpage by a live broadcast user, it further includes: the live broadcast user uses a program to input a society Group account; and the server receives the community account and generates the first URL and the second URL corresponding to the community account. For example, the method for embedding an event into a webpage and displaying it as described in item 1 of the scope of patent application, the steps further include: the first user inputs a text message through the first URL; and the server receives the text message, and The text message is added to the second URL; and the second URL displays the text message on the live webpage. As described in item 1 of the scope of patent application, the method for embedding an event into a webpage and displaying it further includes: the first user inputs a sponsored item through the first URL; the server receives the sponsored item and responds The sponsored item should add a picture to the second URL; and the second URL displays the picture on the live page. For example, the method for embedding an event into a webpage and displaying it as described in item 1 of the scope of patent application, the steps further include: when one of the sponsored events is greater than a preset amount, the server applies a pattern to the sponsored event . For example, the method for embedding events into webpages and displaying them as described in item 5 of the scope of patent application, the steps further include: the server accumulates the amount to calculate a total amount; and the second URL presents the total amount in The live webpage. The method for embedding an event into a webpage and displaying it as described in item 5 of the scope of patent application, wherein the sponsored event is to input the amount and a name. The method for embedding events into webpages and displaying them as described in item 1 of the scope of patent application, wherein the second URL further includes a feedback list. The method for embedding events into a webpage and displaying as described in item 8 of the scope of patent application, wherein the second URL presents the feedback list on the live webpage with the dynamic effect.

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