JP2009094980A - Contributed moving picture delivery server and method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a contributed moving picture delivery server and method which can effectively deliver a contributed moving picture together with other information. <P>SOLUTION: The contributed moving picture delivery server for delivering a moving picture contributed from a user to viewer terminals includes: request receiving means for receiving a view request of the contributed moving picture from the viewer terminal; a screen display generating means for generating data about a screen display of the contributed moving picture, the screen display generating means including a moving picture display portion for displaying the contributed moving picture as a target of the view request received by the moving picture receiving means, a moving picture frame located to surround the moving picture display portion for displaying first advertisement data, and a related information display portion located in at least one of the upper part of the moving picture display portion and the upper part of the moving picture frame for selectively displaying second advertisement data and for separately displaying predetermined related information when selected; and transmission means for transmitting data about the screen display of the contributed moving picture generated by the screen display generating means to the viewer terminal. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a posted moving image distribution server and a posted moving image distribution method for effectively distributing a posted moving image from a user.

  Currently, there is a posted video distribution service that manages videos posted by users on the Internet and distributes these managed posted videos in response to requests. A user can post a plurality of video files created by the user to a posted video distribution system that provides this posted video distribution service, and can display a desired posted video on his homepage or blog. You can watch the desired posted video whenever you want.

  The posted moving image distribution system distributes the posted moving image to the user terminal by various methods. As this posted moving image distribution method, for example, a method (download method) in which the posted moving image file is downloaded by the moving image player on the user terminal after all the posted moving image files have been downloaded from the WEB server, or the posted moving image file is a WEB server or a streaming server. A method of playing back a video file on a user terminal from a streaming server (progressive download method), and a method of playing a posted video file in real time by sequentially sending it from a streaming server to a user terminal as a data packet according to the viewing timing (streaming method) ) Is used.

  A user can view a posted moving image distributed by such a method using a WEB browser or the like by accessing a posted moving image distribution server on the Internet and selecting a posted moving image desired to be viewed. At this time, a video player operating as a plug-in is loaded on the WEB browser, and the posted video file is reproduced by the video player.

  FIG. 12 is a diagram illustrating an example of a conventional posted moving image display screen. A posted video display screen 1000 generated in HTML (HyperText Markup Language) or the like is displayed on the WEB browser of the user terminal, and a posted video display area 1003 and a posted video frame 1001 are displayed by the video player loaded therein. The The user can view the posted moving image displayed in the posted moving image display area 1003 by operating the reproduction operation unit 1002 (play button, stop button, etc.) in the posted moving image frame 1001.

As prior art documents related to the present invention, there are the following disclosed documents.
JP 2002-32590 A JP 2002-92471 A JP 2003-295801 A

  However, the posted moving image frame displayed in the conventional posted moving image display screen is simply not as tasty as having the display operation unit 1002 as shown in FIG. At best, information related to the user to be used is only displayed in an empty area outside the posted moving image frame.

  In view of such a problem, an object of the present invention is to provide a posted moving image distribution server and a posted moving image distribution method for effectively distributing a posted moving image together with other information.

  The present invention employs the following configuration in order to solve the above-described problems. That is, the present invention relates to a posted video distribution server that distributes a posted video posted by a user to a viewer terminal, a request receiving unit that receives a viewing request for the posted video from the viewer terminal, and the request receiving unit. A moving image display unit that displays a posted moving image that is a target of a viewing request, a moving image frame that is arranged so as to surround the moving image display unit, and displays the first advertisement data, and on the moving image display unit and at least on the moving image frame Screen generation for generating data related to a posted video display screen, which is a selectable display unit that is arranged on one side and that displays second advertisement data, and that displays a predetermined related information separately when selected. And transmission means for transmitting data relating to the posted moving image display screen generated by the screen generation means to the viewer terminal.

  In the present invention, when a viewing request for a predetermined posted video is received from the viewer terminal, data related to a posted video display screen on which the posted video that is the target of the viewing request is displayed is generated. Sent to the terminal. The posted video display screen is arranged on a video display unit on which the posted video is displayed (played back), a video frame arranged so as to surround the video display unit, and at least one on the video display unit and the video frame. And a selectable display unit. Here, “selectable” means that the user can operate (click, execute, etc.) on the viewer terminal on which the posted moving image display screen is displayed.

  Thereby, in the viewer terminal on which the posted moving image display screen is displayed, the first advertisement data is displayed in the moving image frame, and the second advertisement data is displayed in the selectable display unit.

  Therefore, according to the present invention, since advertisement data is posted in a video frame that has not been tasteful in the past and distributed to the viewer terminal, the viewer is surrounded by a gorgeous video frame. You can watch posted videos.

  Furthermore, when a selectable display unit on which the second advertisement data is displayed is selected on the viewer terminal, predetermined related information is displayed separately, so that the viewer is related while viewing the posted video. You can see information.

  From the advertiser's point of view, since the advertisement data can be displayed in the moving image frame that can be seen by the viewer, effective advertisement distribution can be performed. Furthermore, the advertiser can provide more detailed advertisement information when the advertisement data is displayed on the selectable display unit, and therefore can perform more effective advertisement distribution.

  That is, according to the present invention, the poster can effectively view his / her own posted video, and can also allow other viewers to effectively view his / her own posted video. It is possible to provide a synergistic benefit that advertising data can be effectively distributed to viewers.

Preferably, in the present invention, the posted moving image distribution server receives the location of the related information, the first advertisement data, and the second advertisement data as advertisement data from the advertiser terminal, and further receives the advertisement data. The advertisement receiving means for receiving the identification information of the posted video, the category information corresponding to the content of the posted video, or the user information that posted the posted video as the video designation information for designating the posted video to be displayed, and received by this advertisement receiving means The advertisement storage means for storing the advertisement data in association with the received video designation information, and when the viewing request is received by the request receiving means, the advertisement data is associated with the identification information indicating the posted video subject to the viewing request. Stored in association with category data corresponding to the content of the posted video subject to the viewing request. The screen generation unit further includes an advertisement extraction unit that extracts either the stored advertisement data or the advertisement data stored in association with the user information that posted the posted video that is the target of the viewing request. The means displays the first advertisement data extracted by the advertisement extraction means in the moving image frame, the second advertisement data extracted in the same manner is displayed in the selectable display section, and the predetermined related information is also extracted. Data related to the posted moving image display screen is generated so as to be obtained and displayed from the location where the related information is present.

  According to such a configuration, the advertiser can design the advertisement data he / she wants to publish himself / herself, can specify the related information to be selected and displayed, and can further display the posted video. Can be specified. Therefore, it becomes possible to distribute attractive advertisement data together with the posted moving image.

  Furthermore, as a method for specifying a posted moving image to be posted with advertisement data, category information corresponding to the content of the posted moving image and user information that posted the posted moving image can be used. Therefore, for the advertiser, by selecting a desired category (sports or the like) or a desired user, his / her own advertisement data is added to the posted video belonging to the selected category or the posted video posted by the selected user. Can be posted.

  Preferably, in the present invention, the posted video distribution server transmits to the advertiser terminal data related to a bid screen for allowing the advertiser to bid for an advertising right to display advertisement data together with the posted video, and is input via the bid screen. Bid data receiving means for receiving the bid amount together with the advertiser identification information for identifying this advertiser, and the bidder for managing the advertiser identification information for identifying the advertiser who has bid the highest amount and the bidding period for the posted video Management means, and when the screen generation means receives a request for viewing the posted video that has been bid successfully when the bid period has ended and the posted video has been awarded. The first advertisement data of the advertiser indicated by the advertiser identification information managed by the bid management means regarding the posted video that has been awarded is displayed in the video frame. It is, configured to generate data relating to the Add Video display screen so that the second advertisement data of the advertiser is displayed in the selectable display unit.

  According to such a configuration, the advertiser can select his / her own advertisement data by selecting a posted video with a high number of distributions (reproductions), that is, a high audience rating. Therefore, the contributor also posts a more attractive video so that bright advertisement data is posted on his / her own video, and as a result, the posted video can be effectively distributed.

  In addition, by auctioning advertisement placement rights to posted videos with a high audience rating, it is possible to exclusively control advertisement placement requests from multiple advertisers on the same posted video, and to make the bid amount profitable. You can also.

  Preferably, in the present invention, the bid data receiving means transmits data relating to a bid screen that causes an advertiser to bid on a category basis according to the content of the posted video or a user unit that posted the posted video as the advertising placement right, The bid management means manages the advertiser identification information for identifying the advertiser who bids the highest amount in the category unit or the user unit, and the screen generation means makes a successful bid in the category unit or the user unit after the bidding period ends. If the request receiving means receives a viewing request related to a posted video included in the successful bid category or a posted video posted by the user who has been awarded, it is included in the successful bid category. Manage the posted videos or posted videos posted by users who have made a successful bid by the above bid management means Data related to the posted video display screen so that the first advertisement data of the advertiser indicated by the advertiser identification information displayed is displayed in the video frame and the second advertising data of the advertiser is displayed on the selectable display unit. Is configured to generate

  According to such a configuration, the bid unit can be a category unit or a user unit as a contributor regardless of the posted video unit, and the advertiser can select the posted video with a degree of freedom. Increase bids from advertisers.

  Preferably, in the present invention, the screen generation unit includes an address of an electronic commerce server for electronic commerce for a product related to the content of the posted moving image to be viewed, and product information acquired from the electronic commerce server Is displayed on the electronic commerce screen on the video display unit, and the product related to the content of the posted video by the user being sent through the electronic commerce screen and the purchase product information and settlement information transmitted to the electronic commerce server. Is configured to generate data related to the posted moving image display screen so that can be purchased.

  In such a configuration, on the viewer terminal, the electronic commerce screen is displayed on the moving image display unit of the posted moving image distribution screen after the reproduction of the posted moving image is completed. After enjoying the viewing of the posted video on the viewer terminal, the viewer can purchase a product related to the viewed posted video by operating the electronic commerce screen displayed on the same screen.

  Therefore, according to such a configuration, it is possible not only to provide an attractive posted video distribution screen to viewers, but also to provide more opportunities for electronic commerce on the same screen, so posting more effectively Can deliver video. Furthermore, it is possible to provide effective advertisement distribution and commercial transactions for advertisers and electronic commerce companies.

  The present invention is readable by a posted video distribution method having the same characteristics as the above-described posted video distribution server, a program that causes an information processing apparatus (computer) to function as a posted video distribution server, or a computer that records the program It can be realized as a simple storage medium.

  According to the present invention, a posted moving image distribution server and a posted moving image distribution method for effectively distributing a posted moving image together with other information can be realized.

  Hereinafter, a posted moving image distribution system (corresponding to a posted moving image distribution server of the present invention) as an embodiment of the present invention will be described with reference to the drawings. The configuration of each embodiment shown below is an example, and the present invention is not limited to the configuration of each embodiment.

[First embodiment]
Hereinafter, a posted moving image distribution system as a first embodiment of the present invention will be described. The posted moving image distribution system in the first embodiment provides a posted moving image distribution service to user terminals connected via the Internet 1. That is, the posted moving image distribution system in the present embodiment receives user moving image data from the user terminal, and stores and manages the moving image data. In addition, the posted moving image distribution system distributes a managed posted moving image in response to a request from the user terminal. In the present invention, the network connecting the user terminal and the posted moving image distribution system is not limited to the Internet 1.

  The user terminal is, for example, a personal computer 31, a mobile phone 33, or the like. Any user terminal may be used as long as it has a general communication function capable of accessing the posted video distribution system and receiving the video distribution in this embodiment and a general playback function capable of reproducing the distributed posted video. The present invention does not limit the hardware configuration of the user terminal.

  Furthermore, the posted moving image distribution system in the first embodiment also provides a service for posting and distributing advertisement data on a posted moving image desired by an advertiser when distributing a posted moving image to a user. Each of the advertisers A and B uses the advertiser terminals 21 and 22 connected to the Internet 1 to send advertisement data to be posted and information related to the posted video to which the advertisement data is to be posted to the posted video distribution system. The present invention does not limit the hardware configuration of these advertiser terminals 21 and 22; it is an application that creates advertisement data to be posted, and the advertisement data is managed by a communication method determined by the posted video distribution system. Any device having a communication function that can be sent to the server 15 may be used.

〔System configuration〕
FIG. 1 is a diagram illustrating a system configuration example of a posted moving image distribution system according to the first embodiment. As shown in FIG. 1, the posted moving image distribution system in this embodiment includes a posted moving image distribution WEB server (hereinafter simply referred to as a WEB server) 10, a posted moving image distribution streaming server (hereinafter simply referred to as a streaming server). 11. Posted video management server 13, advertisement data management server 15 and the like. Among these, the WEB server 10, the streaming server 11, and the advertisement data management server 15 are connected (disclosed) to the Internet 1. Further, the WEB server 10 and the streaming server 11 are connected via a network, and the WEB server 10, the posted moving image management server 13 and the advertisement data management server 15 are connected via a network.

  The user uses the user terminal 31 or 33 to access the WEB server 10 to post a moving image or select and view a desired posted moving image. When a posted video is viewed, the user terminal receives the selected posted video from the streaming server 11 when the posted video is selected via the WEB page (posted video display screen) supplied from the WEB server 10. The posted moving image is reproduced by the moving image player on the user terminal.

  In this embodiment, each server is realized by separate hardware, but some servers may be realized as a small number of servers collectively. In addition, the posted moving image distribution system according to the present embodiment includes the WEB server 10 and the streaming server 11 so that either the progressive download method or the streaming method can be used as the moving image distribution method. The streaming server 11 may not be provided.

〔Device configuration〕
Next, each device constituting the posted moving image distribution system in the first embodiment will be described with reference to FIG. FIG. 2 is a block diagram showing an example of a functional conceptual configuration of each device constituting the posted moving image distribution system in the first embodiment. Each device constituting the posted moving image distribution system in the present embodiment includes a CPU (Central Processing Unit), a memory, an input / output interface, and the like as a hardware configuration. These WEB server 10, streaming server 11, posted moving image management server 13 and advertisement data management server 15 may each be constructed by a general-purpose computer such as a personal computer, or may be constructed by a dedicated computer. The present invention does not limit the hardware configuration of each device. Each device implements each functional unit shown in FIG. 2 by reading and executing an application program stored in a memory such as a hard disk by the CPU.

<WEB server>
The WEB server 10 serves as a window for providing the posted moving image distribution service to the user terminal. That is, the WEB server 10 provides the user terminal with a menu screen for providing the posted moving image distribution service, and accepts a user request based on the operation of the menu screen. The screen provided to the user terminal by the WEB server 10 is, for example, a WEB page.

  The WEB server 10 receives moving image data from the user terminal in response to a posting request from the user based on the operation of the menu screen, and stores and manages the posted moving image data in the posted moving image management server 13. Moreover, the WEB server 10 distributes the posted moving image selected by the user among the plurality of posted moving images managed by the posted moving image management server 13 to the user's terminal together with the predetermined advertisement data. Since the posted moving image distribution system according to the present embodiment uses streaming as a moving image distribution method, the streaming server 11 is used when the posted moving image is reproduced. Of course, the present invention does not limit the moving image distribution method.

  The WEB server 10 includes a communication unit 101, a moving image data access control unit 102, a moving image data conversion unit 103, a distribution screen generation unit 105, and the like in order to realize such a function. Hereinafter, each functional unit of the WEB server 10 will be described.

  The communication unit 101 controls a network interface card and transmits / receives data exchanged with a user terminal using a protocol such as HTTP (Hypertext Transfer Protocol). The communication unit 101 transmits data such as a WEB page sent from the moving image data access control unit 102 to the user terminal. In addition, when the communication unit 101 receives data transmitted from the user terminal as the WEB page is operated on the user terminal, the communication unit 101 transmits the data to the moving image data access control unit 102. In FIG. 2, for convenience of explanation, the communication unit 101 is illustrated as performing only communication with the user terminal, but also performs communication with the posted moving image management server 13, the advertisement data management server 15, and the streaming server 11. .

  The moving image data access control unit 102 controls access from the user and access to the user regarding the posted moving image distribution service (corresponding to request receiving means and transmitting means of the present invention). Specifically, the moving image data access control unit 102 transmits these screen data to the user terminal via the communication unit 101 or provides these screen operations in order to provide a menu screen or the like for providing the posted moving image distribution service. The user request accompanying is received.

  For the menu screen for providing the posted video distribution service, for example, a screen for allowing the user to post video data, a screen for inputting a user ID for identifying the user, and a posted video that the user wants to view are selected. There is a posted video list screen to do. The moving image data access control unit 102 receives a user ID input by the user via the menu screen, and controls access related to the posted moving image distribution service according to the user ID.

  When the moving image data is posted via the menu screen, the moving image data access control unit 102 adds the moving image data posted from the user (hereinafter referred to as posted moving image data) to the posted moving image. Receives title information, keyword information, etc. set by the user. The title information is a title set by the user for the posted moving image, and the keyword information is used as a classification key when, for example, each posted moving image is classified and displayed on the posted moving image list screen.

  When the moving image data access control unit 102 receives the posted moving image data, the moving image data access control unit 102 assigns a unique moving image ID as an identifier for identifying the posted moving image data. The moving image data access control unit 102 sends the posted moving image data, moving image ID, user ID, title information, keyword information, and the like to the moving image data conversion unit 103 when posting moving image data. Note that the video ID may not be given by the WEB server 10 but may be given by the posted video management server 13.

On the other hand, when a user requests viewing of a posted moving image, the moving image data access control unit 102 receives a moving image ID for identifying the requested posted moving image from the communication unit 101. In this case, the moving image data access control unit 102 requests the posted moving image management server 13 to extract data related to the moving image ID. The video data access control unit 102 receives the posted video distribution screen data generated by the distribution screen generation unit 105 in response to this request, and transmits the posted video distribution screen data to the user terminal via the communication unit 101. At this time, the moving image data access control unit 102 receives posted moving image data for distribution (hereinafter referred to as moving image distribution data) to be reproduced on the posted moving image distribution screen from the distribution screen generation unit 105, and sends it to the streaming server 11. send. Details of the posted moving image distribution screen will be described later.

When the moving image data conversion unit 103 receives the posted moving image data, user ID, keyword information, etc. from the moving image data access control unit 102, the moving image data conversion unit 103 generates the moving image distribution data by encoding the posted moving image data in a predetermined format for distribution To do. At this time, the posted moving image data posted by the user is a data file compressed by a method such as MPEG (Moving Picture Experts Group) or MPEG4. The moving image distribution data generated by the moving image data conversion unit 103 is, for example, ASF (Advanced Streaming Format), FLV (Flash
Video). Although the present invention does not limit the format of the posted moving image data and the format of the moving image distribution data, in the following description, the case where the FLV format is used as the file format of the moving image distribution data is easy to understand. Take the example. The moving image data conversion unit 103 sends the moving image distribution data obtained by converting the posted moving image data to the posted moving image management server 13 together with the user ID, keyword information, and the like.

  The distribution screen generation unit 105 receives data (video distribution data, user ID, title information, keyword information, etc.) related to the posted video that is requested to be viewed by the user from the posted video management server 13. The distribution screen generation unit 105 sends other data, except for the moving image distribution data, to the advertisement data management server 15. As a result, the distribution screen generation unit 105 receives from the advertisement data management server 15 the advertisement data desired to be posted in the posted moving image and information related to the advertisement data.

  The distribution screen generation unit 105 uses the advertisement data sent from the advertisement data management server 15, the data related to the advertisement data, and the data related to the posted video sent from the posted video management server 13 as the target posted video. Generate a posted video distribution screen to be displayed on the terminal screen. The distribution screen generation unit 105 sends data relating to the generated posted moving image distribution screen to the moving image data access control unit 102. The distribution screen generation unit 105 corresponds to a screen generation unit of the present invention.

  The data related to this posted video distribution screen is, for example, an HTML file, which is called from this HTML file and displays the posted video frame on the WEB page and plays the posted video when this screen is generated as a WEB page. Data file, a video distribution data file to be reproduced within the posted video frame, an advertisement data file to be displayed within the posted video frame, and the like. These data files are only a minimum for generating the posted moving image distribution screen, and may include other picture files that color the posted moving image distribution screen. Among these, as a data file for displaying the posted moving image frame on the WEB page, for example, there is a SWF (Shockwave Flash) file. The advertisement data file will be described later.

FIG. 3 is a diagram illustrating an example of a posted moving image distribution screen. The posted moving image distribution screen 300 according to the example of FIG. The posted moving image display unit 301 includes a moving image display unit 306 that displays a posted moving image that the user wants to view, a posted moving image frame unit 305 that surrounds the moving image display unit 306, and other information attached to the posted moving image. It is composed of a posted moving picture information display section and the like. In this posted moving image information display section, for example, the title of the posted moving image to be displayed, the evaluation and comment by the viewing user are displayed. Note that the present invention does not limit the information displayed in the area outside the posted moving image frame unit 305.

  On the posted moving image frame unit 305, a playback operation unit 307, a first selection unit 311, a third selection unit 313, and the like are further displayed so as to overlap therewith. A second selection unit 312 is further displayed on the moving image display unit 306 so as to overlap therewith. The reproduction operation unit 307, the first selection unit 311, the second selection unit 312, the third selection unit 313, and the posted video frame unit 305 are advertisements designed by the advertiser for the posted video displayed on the video display unit 306. Data is displayed. Hereinafter, the reproduction operation unit 307, the first selection unit 311, the second selection unit 312, the third selection unit 313, and the posted moving image frame unit 305 are collectively referred to as a posted moving image frame without using a code.

  The moving image display unit 306 and the posted moving image frame are displayed by a moving image player that operates as a plug-in on the WEB browser of the user terminal. Examples of the video player include Windows Media Player (Windows is a registered trademark), Flash player, and the like. Although the present invention does not limit the mechanism, application, and the like for displaying the moving image display unit 306 and the posted moving image frame on the user terminal, the present embodiment shows an example in which the FLV format is used as the file format of the moving image distribution data. Therefore, the posted moving image frame is displayed by the Flash player. The posted moving image frame is displayed when the SWF file generated by the distribution screen generation unit 105 is read by the flash player.

  In the moving image display unit 306, the posted moving image selected by the user is displayed (reproduced). In the moving image display unit 306, moving image distribution data (FLV data) corresponding to the posted moving image selected by the user is called from the SWF described above, and the posted moving image is streamed from the streaming server 11 to the user's terminal. Is displayed.

Data (advertisement data) designed by the advertiser is displayed in the reproduction operation unit 307, the first selection unit 311, the second selection unit 312, the third selection unit 313, and the posted moving image frame unit 305, respectively. Each of these advertisement data is a picture file called from the SWF, for example, a PNG (Portable Network Graphics) file, a GIF (Graphic)
Interchange Format (JPEG) files, JPEG (Joint Photographic Experts Group) files, etc. The advertisement data is stored and managed by the advertisement data management server 15.

  The first selection unit 311, the second selection unit 312 and the third selection unit 313 are areas that can be selected by the user terminal. Here, “selectable” means that, for example, it can be clicked with a pointer operated with a mouse, or focus can be operated with a keyboard and executed. When each of these selection units is selected, information associated with the selected display unit is specified and displayed by a URL (Uniform Resource Locator) or the like. The first selection unit 311 is arranged at any position on the posted moving image frame unit 305. In the example of FIG. 3, the first selection unit 311 is disposed above the moving image display unit 306. Since the present invention does not limit the number and location of the first selection units 311, the first selection unit 311 may be provided above, on the right side, and on the left side on the posted video frame unit 305. It may be the first selection unit 311 that can select the entire posted moving image frame unit 305.

The second selection unit 312 is arranged at any position on the moving image display unit 306 so as to overlap the displayed posted moving image. In the example of FIG. 3, the second selection unit 312 is disposed in a lower part on the moving image display unit 306. Note that the present invention does not limit the number and location of the second selection units 312, and may be provided in the upper part, the central part, and the lower part on the moving picture display unit 306.

  The third selection unit 313 is disposed below the reproduction operation unit 307 and is realized as, for example, a ticker. In this case, the third selection unit 313 displays the character string provided by the advertiser so as to flow within the range. However, the third selection unit 313 may display picture information instead of the ticker.

  In the example of FIG. 3, three selection units as these selectable areas are prepared, but the present invention does not limit the number and arrangement of these selectable areas.

<Streaming server>
The streaming server 11 includes a communication unit 111, a streaming distribution unit 112, and the like, and performs streaming distribution of moving image distribution data.

  The communication unit 111 controls a network interface card or the like, and executes streaming communication of moving image data by exchanging data with a user terminal using a protocol such as RTP (Real-time Transport Protocol) or RTCP (RTP Control Protocol). In addition, the communication unit 111 also performs communication with the WEB server 10.

  The streaming distribution unit 112 controls the communication unit 111 so that the moving image distribution data transmitted from the moving image data access control unit 102 of the WEB server 10 is distributed to the target user terminal.

<Posted video management server>
The posted moving image management server 13 includes a moving image data management unit 131, a moving image data DB (database) 132, and the like. The posted moving image management server 13 stores moving image distribution data sent from the WEB server 10 and corresponds to the posted moving image requested from the WEB server 10. The distribution data is sent to the WEB server 10.

  The moving image data management unit 131 controls the storage and extraction of moving image distribution data in the moving image data DB 132. The moving image data management unit 131 stores the moving image distribution data, user ID, keyword information, and the like sent from the moving image data conversion unit 103 of the WEB server 10 in the moving image data DB 132. On the other hand, when the video data management unit 131 receives the video ID from the video data access control unit 102 of the WEB server 10, the video data management unit 131 extracts the video distribution data, title, keyword information, and the like corresponding to the video ID from the video data DB 132, The extracted moving image distribution data, title, keyword information, and the like are sent to the distribution screen generation unit 105 of the WEB server 10.

  FIG. 4 is a diagram illustrating an example of the moving image data DB 132. The moving image data DB 132 stores a moving image ID, user ID, moving image data, title information, keyword information, and the like for each posted moving image.

  The moving image ID is an identifier for identifying the posted moving image. The user ID is an identifier for identifying the user who posted the moving image. As the moving image data, moving image distribution data obtained by converting the posted moving image data for distribution is stored. The title information is the title set for the posted video. The keyword information is a keyword set for the posted moving image, and a plurality of keyword information can be set for each posted moving image. For this keyword information, data sent from the user may be used as it is, or may be set according to the content of the posted moving image by the system side. The category to which the posted moving image belongs is determined by this keyword information. The category information to which the posted moving image belongs may also be stored in the moving image data DB 132.

  In the example of FIG. 4, moving image distribution data is stored in the moving image data DB 132, but the moving image distribution data is stored in the file system of the server, and the moving image data DB 132 stores the moving image distribution data. Or a directory etc. may be stored.

<Advertising data management server>
The advertisement data management server 15 receives and manages advertisement data sent from the advertiser terminals 21 and 22. The advertisement data management server 15 includes a communication unit 151, an advertisement data control unit 152, an advertisement data DB (database) 153, and the like.

  The communication unit 151 controls a network interface card and the like, and executes a predetermined protocol for receiving advertisement data from the advertiser terminals 21 and 22. For example, when receiving the advertisement data by e-mail, the communication unit 151 executes POP3 (Post Office Protocol Version 3). The advertisement data may be received by HTTP or may be received by FTP (File Transfer Protocol). The communication unit 151 passes the received advertisement data to the advertisement data control unit 152. In addition, the communication unit 151 also performs communication with the WEB server 10. The present invention does not limit the communication method in which the advertisement data management server 15 receives advertisement data from the advertiser terminal.

  The advertisement data control unit 152 (corresponding to the advertisement receiving unit and the advertisement extracting unit of the present invention) controls access from the advertiser who wants to distribute the advertisement data in association with the posted moving image and access to the advertiser. For example, the advertisement data control unit 152 may transmit a menu screen or the like for receiving advertisement data to the advertiser terminal via the communication unit 151. The menu screen for accepting advertisement data includes, for example, a screen for allowing the advertiser to send the advertisement data, a screen for inputting the advertiser ID for identifying the advertiser, and a post to be associated with the advertisement data. There are screens for selecting videos. The advertisement data control unit 152 may receive an advertiser ID input by the advertiser via the menu screen and perform processing according to the advertiser ID.

  When receiving the advertisement data from the advertiser, the advertisement data control unit 152 receives information related to the advertisement data together with the advertisement data sent from the advertiser. Information related to the advertisement data includes information on the posted video (target information) on which the advertisement data is to be posted (posting information), a publication period of the advertisement data, and a placement location (for example, the first selection unit 311 and the second selection unit illustrated in FIG. 312, the third selection unit 313 or the posted moving image frame unit 305), and selection when the posting location is a selectable area (for example, the first selection unit 311, the second selection unit 312, and the third selection unit 313 shown in FIG. 3). There are URLs of data displayed at times.

  When receiving the advertisement data, the advertisement data control unit 152 assigns a unique advertisement data ID in the system as an identifier for identifying the advertisement data. The advertisement data control unit 152 stores the advertisement data, the advertisement data ID, the advertiser ID, and information related to the advertisement data in the advertisement data DB 153 (corresponding to the advertisement storage unit of the present invention). At this time, the advertisement data control unit 152 performs exclusive control when there are advertisement insertion requests from a plurality of advertisers at the same time in the same advertisement placement location of the same posted moving image.

On the other hand, the advertisement data control unit 152 distributes all the information stored in the posted video management server 13 regarding the requested posted video when the user requests distribution of the posted video. Received from the screen generator 105. The advertisement data control unit 152 instructs the advertisement data DB 153 to extract related advertisement data and data related to the advertisement data based on information related to the posted moving image for which viewing is requested. The advertisement data control unit 152 sends the advertisement data extracted in response to this request and data related to the advertisement data to the distribution screen generation unit 105.

  FIG. 5 is a diagram illustrating an example of the advertisement data DB 153. In the advertisement data DB 153, for each advertisement data, an advertisement data ID, an advertiser ID, a target type, a target condition, advertisement data to be displayed in each advertisement placement location, link destination information of each placement location that can be selected, each advertisement The insertion period etc. of the advertisement data displayed at the posting location are stored. Thereafter, the field where the advertisement data is stored, the field where the link destination information is stored, and the field where the insertion period is stored are referred to as the posting location (posted moving picture frame unit 305, first selection unit 311, second selection unit 312, 3 selection units 313), the advertisement data of the frame unit, the advertisement data of the first selection unit, the advertisement data of the second selection unit, the advertisement data of the third selection unit, the link destination information of the first selection unit, the second selection The link destination information of the part, the link destination information of the third selection part, the posting period of the frame part, the posting period of the first selection part, the posting period of the second selection part, and the posting period of the third selection part.

  The advertisement data ID field stores an advertisement data ID as an identifier for identifying advertisement data. The advertiser ID field stores an advertiser ID as an identifier for identifying the advertiser.

  Each advertisement data field of the frame part, the first selection part, the second selection part, and the third selection part stores each advertisement data to be displayed at each placement location. Each of these advertisement data is generated by the advertiser so as to meet the regulation of the posted moving image distribution system in the present embodiment. As the advertisement data, a PNG file, a GIF file, a JPEG file, or the like is used as described above. When the third selection unit is realized as a ticker, text data is stored in the advertisement data of the third selection unit. Note that it is not necessary to set all the advertisement data for each of these placements, only the data necessary for the advertiser is set. Therefore, advertisement data of a plurality of advertisers may be associated with one posted video.

  Each link destination information field of the first selection unit, the second selection unit, and the third selection unit stores the URL of each data to be displayed when the respective posting location is selected. In each posting period field of the frame part, the first selecting part, the second selecting part, and the third selecting part, a period in which each advertisement data is displayed in each posting part is stored. These posting periods may be specified by the advertiser, or may be determined by the system according to the amount paid by the advertiser.

  In the target type field, the type of the method for selecting the posted moving image on which the advertisement data is posted is stored. For example, when the advertiser wants to post advertisement data and selects the posted moving image itself, “0” is stored in the target type field. When the advertiser selects a category and wants to post advertisement data for a posted moving image included in the selected category, “1” is stored in the target type field. When the advertiser selects a user and wants to post advertisement data on the posted moving image of the selected user, “2” is stored in the target type field.

In the target condition field, a selection condition of the posted moving image related to the target type is stored. That is, in the target condition field, when “0 (= moving image)” is stored in the target type field, the selected moving image ID is stored, and in the target type target condition field, “1 (= category) is stored. ) ”Is stored, the selected category information (sports, business, pets, etc.) is stored, and when“ 2 (= user) ”is stored in the target type field, the selected user is stored. ID is stored. Additional conditions may be further set in the target condition field. For example, when “1 (= category)” is stored in the target type field, information indicating the number of times of the number of times of reproduction among a plurality of posted moving images in the category and the selected user ID are set. If there is, it is narrowed down information about which category information of the posted moving image of the user ID. Since the present invention does not limit the method of specifying the posted moving image that associates the advertisement data as described above, the method may be specified by the advertiser by any method.

  The advertisement data control unit 152 receives information related to the posted moving image desired to be viewed from the distribution screen generation unit 105 of the WEB server 10 and extracts target advertisement data from the advertisement data DB 153 as follows, for example.

  First, the advertisement data control unit 152 extracts target advertisement data by extracting a record whose target type is “0” and the current video ID is set as the target condition. Next, the advertisement data control unit 152 extracts target advertisement data by extracting a record that is the target type “1” and in which the category based on the keyword information of the current posted moving image is set as the target condition. Furthermore, the advertisement data control unit 152 extracts target advertisement data by extracting a record whose target type is “2” and the user ID of the posted video of the current posting is set as the target condition. .

  In the present embodiment, an example is shown in which the advertisement data management server 15 performs the process of extracting the advertisement data to be posted on the posted video to be distributed. However, the posting to be posted when the advertisement data is sent from the advertiser. The moving image may be determined, and the advertisement data ID may be registered in the moving image data DB 132 of the posted moving image management server 13.

[Operation example]
Next, an operation example of the posted moving image distribution system in the first embodiment of the present invention will be described for each scene.

<Operations when posting videos from users>
The user accesses the WEB server 10 using the user terminal when receiving the provision of the posted moving image distribution service. Accordingly, for example, the moving image data access control unit 102 of the WEB server 10 transmits a posted moving image distribution service menu screen or the like to the user terminal. The user can receive a desired service by operating the screen displayed on the user terminal. At this time, the user notifies the WEB server 10 of his / her identifier (user ID or the like) by, for example, a login operation.

  A user posts a user moving image by operating a screen displayed on the user terminal. At this time, the user terminal transmits posted video data, title information, keyword information, and the like to the WEB server.

  In the WEB server 10, the user ID, posted moving image data, title information, keyword information, and the like received by the communication unit 101 are sent to the moving image data access control unit 102. When the moving image data access control unit 102 recognizes that the user request is a moving image posting, the moving image data access control unit 102 assigns a moving image ID as an identifier corresponding to the posted moving image, and sends the data together with the moving image ID to the moving image data conversion unit 103.

  The moving image data conversion unit 103 generates moving image distribution data related to the posted moving image data by encoding the posted moving image data in a predetermined format. The moving image data conversion unit 103 sends the generated moving image distribution data to the posted moving image management server 15 together with the moving image ID, user ID, title information, keyword information, and the like.

The posted moving image management server 15 registers the data sent from the moving image data conversion unit 103 in the moving image data DB 132. Thus, the posted video is posted on the posted video list screen supplied from the video data access control unit 102 to the user terminal.

<Operation at the time of advertisement data posting request from advertiser>
The advertiser designs advertisement data distributed to the user terminal together with a desired posted moving image on the posted moving image distribution screen 300 provided by the posted moving image distribution system. The advertiser sends advertisement data to be displayed on the posted moving image frame unit 305, the first selecting unit 311, the second selecting unit 312, and the third selecting unit 313 shown in the example of FIG. create. When the advertiser wants to display advertisement data in the posted moving image frame unit 305, the first selection unit 311 and the third selection unit 313, the picture file to be displayed in the posted moving image frame unit 305 and the first selection unit 311; Text data to be displayed on the third selection unit 313 is created.

  Advertisers can use information related to this advertisement data as the period of advertisement data, information related to the posted video on which the advertisement data is to be posted, and the place where the advertisement data can be displayed (first selection unit, second selection) In the case of selecting the third part, the URL of the data to be displayed at the time of selection is determined. Such information related to the advertisement data may be created by a screen provided to the advertiser terminal from the advertisement data control unit 152 of the advertisement data management server 15 and sent to the advertisement data management server 15. .

  The advertiser transmits the advertisement data and information related to the advertisement data to the advertisement data management server 15 using the advertiser terminals 21 and 22. The advertisement data and information related to the advertisement data are transmitted from the advertiser terminals 21 and 22 to the advertisement data management server 15 by a transmission method (e-mail, FTP, etc.) determined by the posted moving image distribution system. At this time, the advertiser notifies the advertisement data management server 15 of its own identifier (advertiser ID and the like) by, for example, a login operation.

  In the advertisement data management server 15, the advertiser ID, the advertisement data, and the information related to the advertisement data received by the communication unit 151 are sent to the advertisement data control unit 152. Upon receiving these data, the advertisement data control unit 152 assigns an advertisement data ID as an identifier corresponding to the advertisement data, and registers the data together with the advertisement data ID in the advertisement data DB 153.

<Operations when a user requests distribution of posted videos>
The user selects a posted moving image to be viewed using the user terminal. Thereby, WEB server 10 receives animation ID which specifies a contribution animation selected by this user from a user terminal. When the moving image data access control unit 102 of the WEB server 10 receives the posted moving image distribution request together with the moving image ID received by the communication unit 101, the moving image data access control unit 102 sends the moving image ID to the posted moving image management server 13.

  In the posted moving image management server 13, the moving image data management unit 131 extracts a record corresponding to the moving image ID from the moving image data DB 132. The extracted moving image ID, user ID, moving image distribution data, title information, keyword information, and the like are sent to the distribution screen generation unit 105 of the WEB server 10. Of these data, data other than the moving image distribution data is also sent to the advertisement data management server 15.

In the advertisement data management server 15, the advertisement data control unit 152 extracts from the advertisement data DB 153 the advertisement data desired to be posted on the target posted moving image and the data related to the advertisement data. The advertisement data includes the picture file or text data for each placement. The data related to the advertisement data includes the URL of data displayed at the time of selection when a selectable area is selected as the posting location. The advertisement data extracted from the advertisement data DB 153 and data related to the advertisement data are sent to the distribution screen generation unit 105 of the WEB server 10.

  The distribution screen generation unit 105 of the WEB server 10 receives information related to a posted video sent from the posted video management server 13 and advertisement data desired to be posted on the posted video sent from the advertisement data management server 15. The distribution screen generation unit 105 generates data related to the posted moving image distribution screen 300 as shown in FIG. 3 based on the received data.

  Specifically, the distribution screen generation unit 105 generates a data file (such as SWF) for displaying the posted moving image frame in the posted moving image distribution screen 300, HTML data for displaying an area outside the posted moving image frame, and the like. Generate. The SWF file includes the file name of the moving image distribution data and the address of the streaming server 11 as the location so that the target moving image distribution data (FLV file or the like) can be called. Further, the file name of each advertisement data and the address of the WEB server 10 and the like are provided so that the advertisement data to be displayed on the first selection unit, the second selection unit, the third selection unit, and the posted moving image frame unit 305 can be called. Each included. Furthermore, when advertisement data publication is desired in the first selection unit, the second selection unit, and the third selection unit, the URL of data displayed at the time of selection is included.

  The distribution screen generation unit 105 sends the data related to the posted moving image distribution screen 300, the moving image distribution data, and the advertisement data generated in this way to the moving image data access control unit 102. The moving image data access control unit 102 sends moving image distribution data to the streaming server 11, stores advertisement data in the WEB server 10, and transmits data related to the posted moving image distribution screen 300 to the user terminal via the communication unit 101.

  In the user terminal, the posted moving image distribution screen 300 is displayed by loading data (HTML file or the like) related to the posted moving image distribution screen 300 into the WEB browser. The posted moving image frame in the posted moving image distribution screen 300 is displayed when the SWF in this data is read by a moving image player that operates as a plug-in of the WEB browser. Further, on the moving image display unit 306, the SWF calls the moving image distribution data on the streaming server 11, and the moving image distribution data is distributed by streaming, so that the posted moving image is reproduced. Similarly, in the advertisement placement area (posted moving picture frame unit 305, first selection unit 311, second selection unit 312, and third selection unit 313), each SWF calls the advertisement data from the WEB server 10 so that each advertisement data Is displayed.

  In the user terminal, when the user selects the first selection unit 311, the second selection unit 312, and the third selection unit 313, each data on the URL associated therewith is displayed. For example, a WEB page such as detailed information of an advertisement displayed on the first selection unit 311 or the like is displayed.

<Operation and effect in the first embodiment>
Here, the operation and effect of the posted moving image distribution system in the first embodiment described above will be described.

In the posted moving image distribution system in the present embodiment, when posting a moving image from a user, the WEB server 10 receives the posted moving image data, keyword information related to the posted moving image, and a user ID that identifies the user. Subsequently, in the WEB server 10, a moving image ID for identifying the posted moving image is given by the moving image data access control unit 102, and the received moving image data is changed from the received posted moving image data to the moving image distribution data for distribution. Converted. As a result, the moving image ID, user ID, moving image distribution data, keyword information, and the like are stored in the moving image data DB 132 of the posted moving image management server 15 for each posted moving image from the user.

  Meanwhile, the advertisement data management server 15 receives advertisement data designed by the advertiser and information related to the advertisement data, and the advertisement data ID for identifying the received advertisement data by the advertisement data control unit 152. Is granted. As a result, for each advertisement data sent from the advertiser, the advertisement data ID, the advertiser ID, the advertisement data to be displayed in each posting location, and the data displayed at the time of selection when the posting location is a selectable area URL information, advertisement data publication period of each publication location, and the like are stored in the advertisement data DB 153.

  When the WEB server 10 receives a viewing request for a posted video from the user, data related to the posted video that is the target of the viewing request is extracted from the video data DB 132 of the posted video management server 15 based on the video ID. Further, the advertisement data DB 153 of the advertisement data management server 15 extracts advertisement data to be posted on the posted moving image related to the moving image ID and information related to the advertising data. Data extracted from each of these databases is sent to the distribution screen generation unit 105 of the WEB server 10.

  In the distribution screen generation unit 105, the posted moving image subject to the viewing request is displayed on the moving image display unit 306, and each advertisement data to be posted on the posted moving image includes the posted moving image frame unit 305, the first selection unit 311 and the first selection unit 311. Data of the posted moving image distribution screen 300 is generated so as to be displayed on either the second selection unit 312 or the third selection unit 313, and this data is transmitted to the user terminal, whereby the posted moving image distribution screen 300 is displayed on the user terminal. Is displayed.

  As described above, according to the present embodiment, advertisement data can be placed in a posted video frame that has not been tasteful in the past, so if the advertisement data has a gorgeous pattern, the posted video is gorgeously colored. Can be viewed by the user.

  Further, the posted moving image frame includes a display unit that can display other data when selected, such as the first selection unit 311, the second selection unit 312, and the third selection unit 313. By selecting these, the user can display information of interest while viewing the posted moving image.

  From the advertiser's point of view, the advertising information can be displayed in the posted video frame that can be seen by the viewer user, so that effective advertising distribution can be performed. Further, the advertiser can select a place where the advertisement data is to be posted. If the first selection unit 311, the second selection unit 312, and the third selection unit 313 are selected as places to place advertisements, more detailed information can be provided to the user, so that more effective advertisement distribution is performed. Can do.

  Therefore, according to the present embodiment, the user as a contributor can effectively view his / her own posted video, and can also allow other users to effectively view his / her own posted video. It is possible to obtain a synergistic effect that the advertising information of the company or the like can be effectively distributed to the viewer user.

  In addition, in the posted video distribution system in the present embodiment, category information corresponding to the content of the posted video or user information that posted the posted video is used as a method for identifying the posted video to be posted in the advertisement data. A target type field and a target condition are provided in the advertisement data DB 153 so as to be able to do so.

Thus, the advertiser selects his desired category (sports, etc.) or a desired user, so that his / her own advertisement data is added to the posted video belonging to the selected category or the posted video posted by the selected user. Can be posted. Therefore, the range of methods for selecting a posted moving image on which advertisement data is to be posted is widened, and the system becomes easy to use for advertisers.

[Modification]
In the first embodiment described above, the advertiser transmits to the advertisement data management server 15 information about the posted video that the advertiser wants to post this advertisement data together with the advertisement data, the posting period, and the posting location. However, the advertiser simply sends the advertisement data. The posted video that publishes the advertisement data, the posting period, and the posting location may be determined by the posted video distribution system in this embodiment. Such information may be determined automatically by the system, or may be set manually.

[Second Embodiment]
Hereinafter, a posted moving image distribution system as a second embodiment of the present invention will be described. The posted video distribution system in the second embodiment has a function of making an advertiser make a successful bid for this posted video by an auction (auction) method when a plurality of advertisers request posting of advertisement data for the same posted video. It is what you have. Hereinafter, this function will be referred to as a posted video auction.

〔System configuration〕
Since the system configuration of the posted moving image distribution system in the second embodiment is not different from that in the first embodiment as shown in FIG. 1, the description thereof is omitted here.

〔Device configuration〕
FIG. 6 is a block diagram showing an example of a functional conceptual configuration of each device constituting the posted moving image distribution system in the second embodiment. The posted moving image distribution system in the second embodiment is such that, in addition to the functional configuration of the first embodiment, the advertisement data management server 15 has a posted moving image auction function. Other functional configurations of the WEB server 10, the streaming server 11, and the posted moving image management server 13 are the same as those in the first embodiment. Hereinafter, only functional units related to the posted video auction function of the advertisement data management server 15 will be described. The hardware configuration of each device is the same as that of the first embodiment.

<Advertisement data management server 15>
The advertisement data management server 15 includes a bid data management unit 601 and a bid data DB (database) 602 in addition to the functional configuration of the first embodiment.

  The bid data DB 602 stores bid data sent from the bid data management unit 601. FIG. 7 is a diagram illustrating an example of the bid data DB 602. The bid data DB 602 stores information related to bidding from the advertiser with the highest bid amount among the advertisers who bid for each posted video.

The information stored in the target type field and the target condition field stores the type of bid target and the selection conditions related to this target type. There are cases where the posted video itself is a bid target, a category is a bid target, and a user who is a poster is a bid target. When the posted moving image itself is a bid target, “0 (= moving image)” is stored in the target type field, and a moving image ID indicating the target posted moving image is stored in the target condition field. When a category is a bid target, “1 (= category)” is stored in the target type field, and information indicating the target category is stored in the target condition field. When the posting user is a bid target, “2 (= user)” is stored in the target type field, and a user ID indicating the target user is stored in the target condition field. In the target condition field, additional conditions may be further stored in the same manner as the target condition field of the advertisement data DB 153 in the first embodiment.

  The advertiser ID field stores the advertiser ID of the advertiser with the highest bid amount at present. The bid amount field stores the bid amount. In the bid period field, a period until the successful bid confirmation date is stored. The period stored in the bid period field is updated and monitored by the bid data management unit 601.

  The bid data management unit 601 (corresponding to the bid management unit and the bid data receiving unit of the present invention) provides a posted video auction screen to the advertiser terminal via the communication unit 151 for allowing the advertiser to select a posted video to be bid. To do. FIG. 8 is a diagram illustrating an example of a posted video auction screen. In the posted video auction screen 800 in the example of FIG. 8, data for narrowing down posted videos for which the auction status is to be viewed is input by the display selection unit 801, and a list of auction information related to posted videos filtered by the list display unit 803 is displayed. Is done. Examples of data for narrowing down the posted moving image include category information, the number of reproductions, and a user ID. In the example of FIG. 8, a posted moving image having a category “sports” and a playback count “40” times or more is extracted. For each posted video, the list display unit 803 displays the title, user information, date of posting, and number of playbacks as data related to the posted video, and information on the bidder at the highest price at that time (bidding) as data related to the auction status Applicant), the remaining bid period is displayed.

  The advertiser selects a posted moving image on which advertisement data is to be posted on the posted moving image auction screen shown in the example of FIG. 8 displayed on the advertiser terminal, and participates in the auction. When participating in an auction, the advertiser selects an application button 805 for a record that displays a posted moving image on which an advertisement in the list display unit 803 is to be posted. Thereafter, the advertiser determines and inputs a bid amount for the posted moving image. As a result, the advertiser becomes the person who bids the highest amount, and the column of the bid applicant is changed to information relating to this advertiser.

  Since the present invention does not limit the data to be displayed on the posted video auction screen, other information such as a bid amount may be displayed. In the example of FIG. 8, a bid application is made for a posted video, but a list screen targeting categories or users to be bid may be provided. In this case, the advertiser's advertisement data may be placed on a posted video included in the category for which a successful bid is made or a posted video posted by a user who has made a successful bid.

  The bid data management unit 601 manages and monitors the bid period. The initial value of the bidding period may be set as a predetermined period as a system, or the posting user may determine for each posted moving image. The bid data management unit 601 updates (reduces) the bid period of the bid data DB 602.

  When there is no remaining bidding period (successful bid confirmation date), the bid data management unit 601 sets the advertiser who bids the highest price at that time as the winning bidder and permits the posting of the advertising data on the posted video. The bid data management unit 601 reflects the advertiser ID that has become the winning bidder in the record relating to the target posted moving image in the advertisement data DB 153.

  As a result, the advertisement data control unit 152 excludes the request when a posting request for the target posted moving image is received from an advertiser other than the successful bidder. On the other hand, the advertisement data control unit 152 manages each insertion period field of the advertisement data DB 153, deletes the associated advertisement data from the advertisement data DB 153 when the posting period ends, and newly adds the posted video to the bid data DB 602. Add to.

In the above description, the posted video itself, the category, and the user are targeted for bidding. However, the advertisement placement location (the first selection unit, the second selection unit, the third selection unit, and the post in the posted video frame is described. You may make it a bid object for every animation frame part). In this case, the bid data DB 602 may have information on the advertisement placement location.

<Operation and effect in the second embodiment>
Here, the operation and effect of the posted moving image distribution system in the second embodiment will be described.

  In the posted moving image distribution system according to the present embodiment, the posted data auction screen for allowing the advertiser to select a posted moving image to be bid is provided by the bid data management unit 601 of the advertisement data management server 15. In this posted video auction screen, the advertiser can bid for the advertisement placement right for each posted video, for each category to which the posted video belongs, or for each user who is the poster of the posted video.

  The bid amount, advertiser information, and the like input on the posted video auction screen are stored in the bid data DB 602, and the bid data management unit 601 determines a successful bid. When the successful bid is confirmed, the advertiser ID of the advertiser who is the successful bidder regarding this posted moving image is reflected in the advertisement data DB 153. Thereafter, the advertisement data control unit 152 that manages advertisement data sent from the advertiser does not accept advertisement data from advertisers other than the advertiser who is the winning bidder for the posted moving image.

  The advertiser desires to place an advertisement on a posted video with a high number of distributions (playback), that is, a high audience rating. According to the present embodiment, it is possible to exclusively control advertisement placement requests from a plurality of advertisers for the same posted video by auctioning the advertisement placement right to such posted videos with a high audience rating. Further, the bid amount can be made profit in the posted moving image distribution system.

[Third embodiment]
The posted moving image distribution system as the third embodiment of the present invention will be described below. The posted video distribution system in the first embodiment and the second embodiment described above is for posting and distributing advertisement data on the posted video, but the posted video distribution system in the third embodiment is further distributed. It has a function that enables electronic commerce (hereinafter referred to as EC) to be performed on a product related to the content of a posted moving image in the moving image display section. Hereinafter, this function is referred to as an EC function.

〔System configuration〕
FIG. 9 is a diagram illustrating a system configuration example of the posted moving image distribution system according to the third embodiment. As shown in FIG. 9, in addition to the configuration of the first embodiment, the posted moving image distribution system in the third embodiment includes an EC server 91, a settlement server 92, a manufacturer server 93, and the like in order to realize an EC function. Have. The EC server 91, the settlement server 92, and the manufacturer server 93 are connected to a network so that they can communicate with each other, and are connected to the Internet 1 here. In this embodiment, each server is realized by separate hardware, but some servers may be realized as a small number of servers collectively.

〔Device configuration〕
In the posted moving image distribution system according to the third embodiment, the function of the distribution screen generation unit 105 of the WEB server 10 is different from that of the first embodiment and the second embodiment in order to realize the EC function.

The EC server 91, the settlement server 92, and the manufacturer server 93 may basically be any device for performing general EC, and such an EC system is generally widely known. Therefore, the description of each device for performing EC is simplified except for the function specialized in the present invention. The EC server 91 provides an EC site, the settlement server 92 performs settlement when a commercial transaction is performed on the EC site on the EC server 91, and the manufacturer server 93 sends products from the EC server 91 and the settlement server 92. Arrange for delivery of purchased products to consumers based on the purchase information.

  As a function specialized in the present invention, the EC server 91 has a function of transmitting managed product information to the user terminal in response to an EC request from data for generating a posted moving image distribution screen on the user terminal described later. . This product information is product information displayed on the EC site of the EC server 91, and includes product image information, text information about the product, and the like. The EC request sent from the user terminal includes, for example, keyword information of a reproduced posted moving image.

  Further, the EC server 91 receives the product purchase information from the user terminal, and sends the settlement information of the product purchase information to the settlement server 92 in the same way as during normal transactions, and the purchased product to the manufacturer server 93. It has a function to send information about. The product purchase information sent from the user terminal includes identification information and payment information of the purchased product.

  In the WEB server 10 in the third embodiment, data for realizing such an EC function is added to data for realizing the posted moving image distribution screen. Hereinafter, the distribution screen generation unit 105 of the WEB server 10 that performs this addition processing will be described. In the following, only the parts different from the first embodiment and the second embodiment will be described.

  When the distribution screen generation unit 105 of the WEB server 10 generates data (SWF or the like) for displaying the posted moving image frame and the moving image display unit 306 in the posted moving image distribution screen 300, a predetermined timing is given to the moving image display unit 306. This data is generated so that the EC screen is displayed. That is, the distribution screen generation unit 105 includes the address of the EC server 91, keyword information of the posted moving image to be reproduced, and the like in this data file. When this data file is read by a moving image player on the user terminal, keyword information of the posted moving image is transmitted to the EC server 91 and EC product information is requested. Thus, the EC screen is displayed on the moving image display unit 306 at a predetermined position on the moving image display unit 306 based on the EC product information provided from the EC server 91. The timing for displaying the EC screen is, for example, after the reproduction of the posted moving image is completed.

  FIG. 10 is a diagram illustrating an example of an EC screen. According to the example of FIG. 10, the EC screen 900 is displayed at the center on the moving image display unit 306. When the user is motivated to purchase by referring to the EC screen 900, the user selects the desired product by operating the EC screen 900. Thereby, the detailed information of the selected product is further requested from the EC server 91, and the detailed information screen of the product is displayed in the same manner.

  FIG. 11 is a diagram illustrating a transition of the EC screen. According to the example of FIG. 11, a screen 901 on which detailed information about products is displayed is displayed in the moving image display unit 306. The user can purchase the selected product by selecting a purchase button on the screen 901 and inputting payment information on a payment information input screen or the like displayed thereafter. At this time, information on the purchased product and settlement information are sent to the EC server 91.

<Operation and effect in the third embodiment>
Here, the operation and effect of the posted moving image distribution system in the third embodiment described above will be described.

  In the posted video distribution system in the present embodiment, the posted video distribution screen is generated by the distribution screen generation unit 105 of the WEB server 10 so that the EC screen is displayed on the video display unit 306 after the reproduction of the posted video is completed. Provided to the user terminal.

  After enjoying the viewing of the posted video on the user terminal, the user can purchase a product related to the viewed posted video by EC by operating the EC screen displayed on the same screen.

  Therefore, according to the present embodiment, not only an attractive posted moving image distribution screen can be provided to the user, but also an EC opportunity can be provided on the same screen. Therefore, the user can receive the distribution of the posted video more effectively, and can provide an effective advertisement distribution and EC function for the advertiser and the EC site owner.

  At this time, the user terminal merely performs predetermined communication with the EC server 91 using the data for displaying the posted moving image distribution screen, and the user terminal communicates with the other EC server 91, payment server 92, and manufacturer server 93. The exchange can be realized by the same function as in general EC.

It is a figure which shows the system configuration example of the contribution moving image delivery system in 1st embodiment. It is a block diagram which shows the function conceptual structural example of each apparatus which comprises the contribution moving image delivery system in 1st embodiment. It is a figure which shows the example of a contribution moving image delivery screen. It is a figure which shows the example of moving image data DB. It is a figure which shows the example of advertisement data DB. It is a block diagram which shows the functional conceptual structural example of each apparatus which comprises the contribution moving image delivery system in 2nd embodiment. It is a figure which shows the example of bid data DB. It is a figure which shows the example of a contribution moving image auction screen. It is a figure which shows the system configuration example of the contribution moving image delivery system in 3rd embodiment. It is a figure which shows the example of EC screen. It is a figure which shows that the screen of EC screen changed. It is a figure which shows the example of the conventional contribution moving image display screen.

Explanation of symbols

10 Posting video distribution WEB server (WEB server)
11 Posting video distribution streaming server (streaming server)
13 Posted Movie Management Server 15 Advertising Data Management Server 91 Electronic Commerce (EC) Server 92 Settlement Server 93 Manufacturer Server 101, 111, 151 Communication Unit 102 Movie Data Access Control Unit 103 Movie Data Conversion Unit 105 Distribution Screen Generation Unit 112 Streaming Distribution Unit 131 video data management unit 132 video data DB
152 Advertising Data Control Unit 153 Advertising Data DB
300 Posted Movie Distribution Screen 301 Posted Movie Display Unit 305 Posted Movie Frame Unit 306 Movie Display Unit 307 Playback Operation Unit 311 First Selection Unit 312 Second Selection Unit 313 Third Selection Unit 601 Bid Data Management Unit 602 Bid Data DB
800 Posted Video Auction Screen 801 Display Selection Unit 802 Reference Button 803 List Display Unit 900, 901 Electronic Commerce (EC) Screen

Claims (6)

In the posted video distribution server that distributes the posted video posted by the user to the viewer terminal,
Request receiving means for receiving a viewing request for the posted video from the viewer terminal;
A moving image display unit that displays a posted moving image that is a target of a viewing request received by the request receiving unit, a moving image frame that is arranged so as to surround the moving image display unit and displays first advertisement data, and the moving image display A posted moving image having a selectable display unit that is arranged on at least one of the video frame and the video frame and displays the second advertisement data, and displays a predetermined related information separately when selected. Screen generation means for generating data relating to the display screen;
Transmitting means for transmitting data relating to the posted video display screen generated by the screen generating means to the viewer terminal;
A posted moving image distribution server comprising: Receive at least one of the location of the related information, the first advertisement data, and the second advertisement data as advertisement data from the advertiser terminal, and further specify a posted moving image for displaying the advertisement data. Advertisement receiving means for receiving the identification information of the posted video as the video designation information, the category information according to the content of the posted video or the user information that posted the posted video,
Advertisement storage means for storing the advertisement data received by the advertisement receiving means in association with the received video designation information;
When a viewing request is received by the request receiving means, the advertisement data stored in association with the identification information indicating the posted moving image subject to the viewing request or the content of the posted moving image subject to the viewing request To extract either the advertisement data stored in association with the category information corresponding to the user information or the advertisement data stored in association with the user information that posted the posted video subject to the viewing request Means,
Further comprising
The screen generation means displays the first advertisement data extracted by the advertisement extraction means in the moving image frame, the second advertisement data extracted in the same manner is displayed on the selectable display unit, and the predetermined related information Generating data related to the posted video display screen so that is acquired and displayed from the location where the related information is also extracted,
The posted moving image distribution server according to claim 1. An advertisement for transmitting data related to a bid screen for allowing an advertiser to bid for an advertisement right to display advertisement data together with the posted video to the advertiser terminal, and identifying the advertiser with a bid amount input via the bid screen A bid data receiving means for receiving together with the main identification information;
Bid management means for managing advertiser identification information and a bid period for identifying an advertiser who is bidding for the highest price for the posted video;
Further comprising
The screen generation means, when the bidding period ends and the posted video is awarded, and when the request receiving means receives a viewing request regarding the successful bid video, the screen generation means The first advertisement data of the advertiser indicated by the advertiser identification information managed by the bid management means is displayed on the video frame, and the second advertisement data of the advertiser is displayed on the selectable display unit. To generate data related to the posted video display screen.
The posted moving image distribution server according to claim 1 or 2, characterized in that The bid data receiving means transmits data related to a bid screen that causes the advertiser to bid on a category basis according to the content of the posted video as the advertisement placement right or on a user basis that posted the posted video.
The bid management means manages advertiser identification information for identifying an advertiser who is bidding the highest price in the category unit or user unit,
When the bidding period ends and the bid is made on a category basis or on a user basis, the screen generation means is configured to receive a viewing request related to a posted video included in the successful bid category or a posted video posted by a successful bid user. When received by the request receiving means, the advertiser indicated by the advertiser identification information managed by the bid management means regarding the posted video included in the successful bid category or the posted video posted by the successful bid user Generating the data related to the posted video display screen so that the second advertising data of the advertiser is displayed on the selectable display unit.
The posted moving image distribution server according to claim 3.   The screen generation means includes an address of an electronic commerce server for electronic commerce for a product related to the content of the posted video subject to the viewing request, and product information acquired from the electronic commerce server includes the video display unit. Purchased product information and payment information displayed on the e-commerce screen and input via the e-commerce screen are transmitted to the e-commerce server, so that the user can purchase products related to the content of the posted video. 5. The posted moving image distribution server according to claim 1, wherein the data regarding the posted moving image display screen is generated as described above. In the posted video distribution method that distributes the posted video posted by the user to the viewer terminal,
A server receiving a request to view the posted video from the viewer terminal;
A moving image display section on which the server displays a posted moving image that is a target of the received viewing request; a moving image frame that is arranged so as to surround the moving image display section and displays first advertisement data; and the moving image display And a selectable display unit that is arranged on at least one of the video frame and on the moving image frame and displays the second advertisement data. When selected, the display unit displays predetermined related information separately. Generating data related to the posted video display screen;
The server transmitting data relating to the generated posted video display screen to the viewer terminal;
Posting video distribution method consisting of.

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