TWI748188B - System for saving omni-channel consumption intentions and method for operating the same - Google Patents

Abstract

A system for saving omni-channel consumption intentions and a method for operating the system are provided. The system provides an omni-channel consumption intentions database that is established by multiple consumption-intention and product data provided from multiple sales channels. The method is operated in a server. When the server receives a member identification data from an online channel or an offline channel, a member’s consumption intention list is obtained after querying the omni-channel consumption intentions database. If the offline channel receives the consumption intention list from the server, a store inventory data of both the online and offline channels can be obtained after querying a store database. The store inventory data includes a local inventory data and a cross-store inventory data. The system can therefore use various online and offline channel services for the consumers to purchase the intent-to-buy goods.

Description

Omni-channel consumption intention storage system and operation method

The disclosure book discloses a service that provides consumers with shopping, and in particular refers to an omni-channel consumption intention storage system and its operating method that integrates consumers' online and offline consumption intentions.

According to general consumer experience, when consumers are consuming in a physical store, if they have a product they want to buy, apart from asking the clerk, they are looking for the product on the shelf themselves, or they may also temporarily have the idea of buying a product. Traditionally, general physical stores will not provide services to assist consumers in recording product information.

In the case of e-commerce that provides online shopping services, it is generally possible to record consumer activities in a virtual store based on the consumer's identification data (ID), including the products viewed, the products purchased, and the product information listed as a personal preference list. For example, when consumers log in to a virtual store and make shopping choices, consumers can use the "shopping cart", "arrival notification", "collection" and other functions on each product page to record the products they are interested in. The shopping cart can To assist consumers to complete the checkout when they leave the virtual store, the arrival notification is a function that allows the system to notify consumers when the supply is sufficient, and the collection function is to provide consumers with the ability to consider whether to purchase in the future.

According to the conventional consumer experience, online (such as virtual stores) and offline (such as physical stores) channels are separate shopping channels. Except for the possibility of having a consistent membership database, there is no effective integration of consumers on different channels. Consumer information to provide further consumer shopping services Surgery.

In order to provide complete consumer services by integrating consumer activities of consumers' online and offline sales channels, the disclosure paper proposes an omni-channel consumption intention storage system and its operation method, and obtains consumption through cloud technology Consumers' consumption intentions generated on various channels, such as personal lists, establish an omni-channel consumption intention database, so that the sales end can provide more complete shopping services.

According to an embodiment, the omni-channel consumption intention storage system uses computer technology to establish an omni-channel consumption intention database. The omni-channel consumption intention database is transmitted by multiple channels corresponding to multiple pieces of member identification data. Established, the system uses a server to execute an operation method.

In the operation method, the server receives the member identification data sent from the computer system of one of the multiple channels, and then can query the consumption intention database of all channels based on the member identification data to obtain the corresponding consumption intention list, and then consume this The intent list is sent to the computer system that sends out member identification information. Wherein, when the server receives the consumption intention and product information corresponding to any member identification data from any one of the multiple channels, it updates the consumption intention list of the omnichannel consumption intention database according to the member identification data.

Further, the multiple channels may include online channels and offline channels, that is, members can generate the consumption intention and product information on online channels or offline channels. If the online channel is a virtual store, the consumption intention and product information can record the products that the member selects in the online store and added to a person’s list; if the offline channel is a physical store, the consumption intention and product information can be recorded The member selects and adds the display products of a person's list at the physical store.

Furthermore, when the offline channel obtains the corresponding member’s consumption intention clear from the server When ordering, you can further query a store database to provide store inventory information in this offline channel, including store inventory information and cross-store inventory information.

In order to further understand the features and technical content of the present invention, please refer to the following detailed description and drawings about the present invention. However, the provided drawings are only for reference and description, and are not used to limit the present invention.

10: Server

11: Database

111: Omni-channel consumption intention database

112: Member Database

101: Service Interface Unit

102: data processing unit

12: Internet

13: Physical store

14: Service staff interface program

15,16: Consumer interface program

22: physical store

20: Virtual Store

201: Virtual shopping cart

203: Commodities

205: Collection

206: Add to cart

207: Arrival notice

208: Participate in pre-order

51: Virtual Store

52: All-channel consumption intention database

53: Physical storefront one

54: Physical store 2

55: Store Database

60: Consumer

61: service staff

611: Online Customer Service

612: Digital Service

613: storefront service

63: Consumer Channel

631: Virtual Store

632: physical store

633: software interface program

65: background system

651: Server

652: brand owners

Steps S301~S307: One of the flow of the omnichannel consumption intention operation method

Steps S401~S411: The second process of omnichannel consumption intention operation method

Steps 501~519: The third process of the omnichannel consumption intention operation method

Fig. 1 shows a schematic diagram of the system architecture of the omni-channel consumption intention storage system; Fig. 2 shows the operation schematic diagram of the omni-channel consumption intention storage system; Fig. 3 shows one of the processes of an embodiment of the operation method of the omni-channel consumption intention storage system; Fig. 4 shows the omnichannel consumption intention storage system The second embodiment of the operation method of the consumption intention storage system; FIG. 5 shows the third embodiment of the operation method of the omni-channel consumption intention storage system; FIG. 6 schematically shows an embodiment diagram of the overall operation of the omni-channel consumption intention storage system.

The following are specific specific examples to illustrate the implementation of the present invention. Those skilled in the art can understand the advantages and effects of the present invention from the content disclosed in this specification. The present invention can be implemented or applied through other different specific embodiments, and various details in this specification can also be based on different viewpoints and applications, and various modifications and changes can be made without departing from the concept of the present invention. In addition, the drawings of the present invention are merely schematic illustrations, and are not drawn according to actual size, and are stated in advance. The following embodiments will further describe the related technical content of the present invention in detail, but the disclosed content is not intended to limit the protection scope of the present invention.

It should be understood that although terms such as "first", "second", and "third" may be used herein to describe various elements or signals, these elements or signals should not Subject to these terms. These terms are mainly used to distinguish one element from another, or one signal from another signal. In addition, the term "or" used in this document may include any one or a combination of more of the associated listed items depending on the actual situation.

In order to integrate the consumer intent information established by consumers in various sales channels, and to enable consumers to obtain the goods they want to buy in different sales channels, and obtain further sales services, the disclosure paper proposes an all-channel consumption intent storage system. For related system architecture embodiments, refer to the schematic diagram shown in FIG. 1.

As shown in Figure 1, the omni-channel consumption intention storage system proposes a server 10, which has a database 11, which mainly includes a member database 112 that records member information, and stores all the consumption intentions and product information generated by each member. Channel consumption intention database 111. The member information may include member ID and personal information; the consumption intention and product information are created by consumers (members) in various sales channels that cooperate with the system to establish each product. The consumption intention of the member, which can include the actual consumption record of the member and the record of the unfinished consumption but leave the intent to be analyzed, which can be used to establish the consumption intention list.

According to the embodiment, the server 10 is provided with a data processing unit 102, which serves as the core of the operation of the server 10. In the method of system operation, the main purpose is to process various and various end service sites (physical and virtual) generated and received by the server 10 The consumption-related data of the channel), in particular, includes processing the correlation between the consumption intention database 111 and the member database 112 of the omnichannel consumption intention and the consumption intentions generated in each sales channel.

The server 10 can communicate with various devices in the terminal service base through network-related communication protocols, for example, through the service interface unit 101, connect to a specific electronic device set in the physical storefront 13 via the network 12, as shown in the figure as a physical The electronic device operated by the service staff in the storefront 13 is installed with a service staff interface program 14, which is a tool program provided by the omni-channel consumption intention storage system to assist the service staff in managing consumers (members) and consumption items, etc. Matters, special Don’t let the service staff first log in to the service staff’s own account and then provide consumers with member management through this service staff interface program14, and can include providing transaction process management (such as payment, billing, etc.), and then pass the relevant data through The network 12 sends back to the server 10.

According to the embodiment of the operation method of the omni-channel consumption intention storage system, when a member logs in to the system through the service staff interface program 14, the member identification data is sent. At this time, in the server 10, the omni-channel consumption intention data can be queried based on the member identification data The library 111 obtains the member's consumption intention list. This consumption intention list will provide the service staff interface program 14 of the physical store 13 and the service staff can provide further consumption services based on this list. On the other hand, the service personnel can obtain the consumer's consumption intention for a specific product through the service consumer. At this time, the consumption intention and product information can be sent to the server 10 through the service personnel interface program 14 to update the member's consumption intention in the omnichannel accordingly. A list of consumption intentions in the database 111.

Furthermore, the omni-channel consumption intention storage system proposed in the disclosure provides consumer interface programs 15 that consumers and members can use mobile communication devices to browse and consume products, such as applications (APP) running on mobile communication devices, allowing Consumers (logged-in members) directly use the consumer interface program 15 in the icon for consumption, including using the functions in the program to generate consumption intentions and product information, and then send them to the server 10. In the same way, when consumers use the consumer interface program 16 running on a computer device, the online sales channel can be called a virtual store, which covers virtual stores built using software programs, online shopping malls built using websites, e-commerce systems, etc. , For product browsing and consumption, consumption intention and product information can also be generated through the function of the product page, and sent to the server 10. In this way, the solution proposed in the disclosure is to create a personalized omni-channel consumption intention database 111 for each member through the server 10, the database 11, the service staff interface program 14 and the consumer interface program 15, 16 which can then provide each channel. A personalized list of consumption intentions for each member.

For example, the sales channel can be an online channel. The online channel is like a virtual store. When consumers browse the products of the virtual store through a personal computer or mobile device At the time, the related browsing program can use cookies and the function of the program itself to record the record of consumers browsing the goods. Furthermore, after the consumer logs in to the member, the function of the virtual store product page can be used to allow consumers to actively create The personal list of, forms the consumption intention and product information. In addition to recording the consumption and browsing products, it also specifically records the products selected by the member and added to the personal list.

Moreover, if the sales channel can be an offline channel, such as a physical store, consumers can still log in to the system at the physical store by providing member information, and propose products that are willing to purchase or choose to display in the physical store. A personal list can be established in offline channels, that is, the consumption intention and product information can be formed. The consumption intention is, for example, a personal list created by consumers themselves in the system, such as virtual shopping carts, my favorites, favorite lists, arrival notifications, pre-orders and other functions provided by online channels, allowing consumers to create personal product lists , To form consumption intentions and product information; if offline channels, a list of products can be created through service personnel or specific computer systems, and consumption intentions and product information can be formed from offline channels.

In this way, by operating the omnichannel consumption intention storage system proposed in the disclosure, and integrating the consumption intention and product information of online and offline sales channels through cloud technology, the system maintains an omnichannel consumption intention database to provide an omnichannel consumption experience. By synchronizing online and offline consumption intention information, each channel can obtain the consumption intention of consumers once online or offline channels to provide effective consumption services. For example, the consumption intention formed by consumers on online channels can obtain products through offline channels. If there are multiple products, they can be withdrawn all or part of them, or even across stores. If consumers are offline The channel forms the consumption intention, and the payment can be completed on the online channel and the goods can be received by mail or express.

Figure 2 shows a schematic diagram of the operation of the omni-channel consumption intention storage system.

In this schematic diagram, it is shown that the omni-channel consumption intention storage system maintains an omni-channel consumption intention database 111, in which it stores that each consumer (member) chooses any channel on any channel. The consumption intention and product information generated by a product (including service), and this consumption intention is dynamically stored and updated at any time based on the consumer's decision. For example, when a certain product recorded in the consumption intention is out of stock, unless an arrival notification is set, The consumer may delete this intention, and the consumption intention list of the corresponding member in the omnichannel consumption intention database 111 will also be updated; when the consumer has completed the purchase of the goods recorded in the consumption intention, the relevant records of the omnichannel consumption intention database 111 will also be updated. Will be updated; when consumers modify their consumption intentions, such as changing sales channels and deleting the list records of purchased goods, the corresponding records of the omnichannel consumption intention database 111 will also be updated.

This figure schematically shows the situation where the items recorded in the omnichannel consumption intention database 111 will be formed. For example, consumers in the physical store 22 (should log in to the member) and other offline channels to inquire about related products, request arrival notifications, etc. to express their purchase intentions Various methods, through the point-of-sale terminal (POS) of the physical store 22 or in-store systems such as checkout software, generate consumer intent and product information corresponding to a member's identification data, which can be sent to the server via the network 12, so that the entire network is created or updated. A list of consumption intentions corresponding to a certain member's identification data in the channel consumption intention database 111.

In addition, consumers will also conduct consumption activities on online channels such as the virtual store 20 (should log in as a member), such as browsing the product 203, and the description of this product 203 can be understood. When consumers have a demand for this product 203, The checkout can be performed by the related functions of the virtual shopping cart 201. In this way, because the consumer directly purchases the product 203, a consumption record will be generated, which can be recorded by the system and can be listed as the consumption intention and consumption intention of the omnichannel consumption intention database 111 In the record of product information. However, the main purpose of the records recorded in the omnichannel consumption intention database 111 is to obtain the consumer's consumption intention. Whether any completed consumption records must be included in the omnichannel consumption intention database 111 depends on the needs of the system.

The embodiment shown in the figure is not used to limit the application method for the omni-channel consumption intention database 111 to obtain the consumption intention and product information. According to the illustrated embodiment, when consumers browse the product 203 page, they can use "add to cart 206", "collect 205", "arrival notification 207" and "participate "Pre-purchase 208" indicates an interest in the product 203, and these functions can be used to create a personal list. Among them, adding the shopping cart 206 function allows consumers to decide to purchase at this time, but has not yet checked out. If the checkout is finally completed before logging out of the virtual store 20, the system can ignore this consumption record, but it can still be noted. Consumption becomes the consumption intention recorded in the omnichannel consumption intention database 111; if there is no checkout before logging out of the virtual store 20, but it is recorded in the virtual shopping cart 201, then the virtual store 20 can still use the network 12 The consumption intention and product information are sent to the omnichannel consumption intention database 111.

The collection 205 function on the product page of the virtual store 20 allows consumers to list the product 203 as a collection, but does not purchase it at present, which establishes the consumption intention and product information in the omnichannel consumption intention database 111. The function of the arrival notification 207 allows consumers to establish their own consumption intentions when the products 203 are out of stock, and then purchase them until the products arrive. In this way, the consumption intentions and product information of the omnichannel consumption intention database 111 are also established. When the product 203 is not yet on the market or is in the pre-ordering stage of marketing, consumers can use the pre-order participation 208 function to express their consumption intentions, so that the omnichannel consumption intention database 111 establishes corresponding consumption intentions and product information.

In this way, according to the schematic diagram of the operation of the omni-channel consumption intention storage system described in Figure 2, the omni-channel consumption intention storage system can obtain the consumption intention and product information formed by the same consumer (member) online and online and other multiple sales channels, and synchronize Update the consumption intention list of each member corresponding to the consumption intention database 111 of all channels in the system. Therefore, when a consumer arrives at the physical store 22, the in-store system of the physical store 22 can synchronize the consumption intent and product information corresponding to the member identification data in the omni-channel consumption intent database 111 of the omni-channel consumption intent storage system, and the system will provide the physical store. 22 This consumer's consumption intention list allows the in-store system or service personnel of the physical store 22 to provide consumers with further consumption services based on this consumption intention list, such as providing store inventory information, which can include store inventory information for consumption The user can immediately obtain the goods (including services) that are of interest to the previous online or offline channels, or provide a cross-store inventory information, indicating that if the store does not have this product, or the quantity is insufficient, the cross-store pickup service can be provided .

Because the omni-channel consumption intention storage system provides synchronization of consumer intent and product information formed by various online and offline channels, it is possible to obtain products of interest in various situations. Here are a few applications of the omni-channel consumption intention storage system However, the omni-channel consumption intention storage system proposed in the disclosure book is not limited to these scenarios.

Scenario 1: Consumers form consumption intentions and product information through online channels, but do not check out specific products, and then consumers come to offline physical stores, where service personnel can obtain consumer consumption through the omnichannel consumption intention storage system Intent list, so consumers can directly withdraw part or all of the goods.

Scenario 2: When a consumer chooses a product at an offline physical store, in addition to the direct checkout, he can also decide to record the consumption intention and product information first, and update each transaction in the omnichannel consumption intention database in the omnichannel consumption intention storage system A list of consumption intentions, and later consider whether to buy, or you can get the goods by express or mail through online checkout.

Scenario 3: When consumers have established a consumption intention list formed by consumption intentions and product information in multiple online or offline channels, then when they go to the physical store to pick up the goods, only part of them are in stock, and they can withdraw some of the products. In this way, the system still updates the consumption intention list, and consumers can go to another physical store (the updated consumption intention list can be obtained) to withdraw the goods that have not been picked up.

Scenario 4: When consumers have multiple online or offline channels to form consumption intentions and product information, and update the consumer's consumption intention list, afterwards, when consumers go to the physical store to pick up the goods, they can decide to withdraw part of the product and partially At checkout, the remaining products can be checked out through online channels, picked up by express delivery, or can still be picked up at a physical store next time.

FIG. 3 shows the flow of an embodiment of the operating method for the omni-channel consumption intention storage system to establish or update the omni-channel consumption intention database.

In step S301, the member first logs in to the system, which can be an all-channel consumption intent storage system or a sales system using the all-channel consumption intent storage system. In step S303, a specific sales After the identity of the sales channel is authenticated, when consumption intention and product information are generated, as in step S305, the in-store system or network system of this sales channel can connect to the omnichannel consumption intention storage system and synchronize the omnichannel consumption intention database. Let the system receive consumption intentions and product information, and generate consumption intentions and product information such as shopping carts, collections, arrival notifications, pre-orders, etc. mentioned in the above embodiments. After that, in step S307, the system will update or newly create omni-channel consumption Intent database.

FIG. 4 shows the flow of an embodiment of the operation method of the omni-channel consumption intention storage system.

In this process, in step S401, consumers log in to the system in a specific physical store, for example, log in to the omnichannel consumption intent storage system, or a specific application through the in-store system such as a point of sale terminal (POS) or a specific device in the physical store The sales system of this omni-channel consumption intent storage system, and in step S403, after completing the authentication identity, in step S405, the omni-channel consumption intent storage system is connected to the omni-channel consumption intent storage system to query the omni-channel consumption intent database. In step S407, the system will Send the consumer intent list to the in-store system of the physical store.

At this time, in step S409, the in-store system can query a store database based on the obtained consumption intention list. In step S411, the store inventory information of the offline channel and the inventory information of the online channel can be generated. This is mainly Provides a product information that can be withdrawn, including the above-mentioned in-store inventory information and cross-store inventory information.

The store database may be a common database of the chain business to which the physical store belongs, so that consumers in the physical store can obtain inventory information of various channels including online and online to determine the way of purchasing and picking up goods.

In the flow of the embodiment of the operation method of the omni-channel consumption intention storage system shown in FIG. 5, the operation flow of the system under multiple channels is described, including an embodiment of forming consumption intentions and product information and establishing a consumption intention list.

The figure shows the operation process of virtual store 51, omnichannel consumption intention database 52, physical storefront one 53, physical storefront two 54 and store database 55. According to the process description, omnichannel consumption The server proposed by the intention storage system will query the consumption intention database of all channels based on the member identification data sent from the computer system of multiple channels (the virtual store 51 in this example, the physical store one 53, and the physical store two 54). 52 Draw a list of consumption intentions corresponding to this member's identification data, and then send the list of consumption intentions to the computer systems of each channel. The omnichannel consumption intention database 52 is established by multiple channels transmitting multiple consumption intentions and product information corresponding to multiple pieces of member identification data.

Initially, as in steps 501 and 503, the online channel can be the virtual store 51. When the consumer enters the virtual store 51, including logging in to the server and passing the identity authentication, the computer device and related software programs used by the consumer can receive the corresponding consumer A list of consumption intentions with self-identified data. At the same time, you can continue to select products in the virtual store 51 and add to the personal list, and consumers may create a personal list in the virtual store 51 multiple times, including using various tools in online channels to express their intent to prefer products In this way, the consumption intention and product information are formed and sent to the omnichannel consumption intention database 52.

The offline channel can be a physical storefront (53, 54). In this example, when a consumer goes to physical storefront-53, the consumer can log in to the server after identifying the identity through this offline channel. In this example, physical storefront-53 The in-store system is connected to the omni-channel consumption intention storage system and sends out a query command corresponding to a member’s identification data. The command also includes other information, such as member identification data, physical store identification data (used to determine storefront and location), etc. (Steps 505) After the omnichannel consumption intention database 52 is inquired by the server, the omnichannel consumption intention database 52 creates a consumption intention list, and the in-store system receives the consumption intention list corresponding to the member identification data (step 507).

At this time, in this embodiment, the physical storefront one 53 queries the store database 55 according to the acquired consumption intention list, and includes the identification data and product information of the physical storefront one 53 (step 509) to obtain from the store database 55 Regarding the store inventory information of a specific store or stores (step 511), the consumer can decide whether to complete the purchase and withdraw the goods at the physical store 53. In the same way, consumers can still select and add the displayed products in the personal list in this physical store to form consumption intention and product information. When the server in the system receives it, it will update the entire list according to the member identification data. The consumption intention list of the channel consumption intention database 52.

In a scenario, if the cross-store inventory data recorded in the store inventory information obtained by querying the store database 55 at physical store one 53 shows that there is inventory in physical store two 54, the consumer can continue to physical store two 54 and go through After the member's identity is authenticated, the in-store system queries the consumption intention database 52 of all channels (step 513), and obtains the consumption intent list corresponding to the member's identity (step 515). In step 517, the in-store system also queries the store information according to the consumption intention list. Store inventory information corresponding to the identification data of the specific one or more products and the physical storefront 54 (step 519), and the consumer can obtain the products smoothly.

Through the omnichannel consumption intention system and its operation method described in the above embodiment, a sales system is realized. For a schematic diagram of an embodiment of related operations, please refer to FIG. 6.

This example shows that consumers 60 perform consumption in different sales channels in this system. The service personnel 61 shown in the figure can cover service personnel of different channels such as online customer service 611, digital service 612, and storefront service 613. Through various forms of services, In addition to generating consumption records, it can also actively establish a personal omni-channel consumption intention database for each member, so that when consumers shop in various channels, the relevant channels can obtain a consumer's personalized list of consumption intentions.

When each member selects products and creates a personal list, he generates consumption intentions and product information. The consumption intentions and product information can be generated on various consumption channels 63. The consumption channels 63 cover online and offline channels, as shown in the virtual By means of shop 631, physical store 632 and online shopping mall connected through software interface program 633, the consumption intention and product information created in multiple sales channels will be sent to the back-end system 65, and the back-end system will establish a corresponding omni-channel consumption intent database. There is a server 651 or a brand operator 652 running an omni-channel consumption intention storage system.

To sum up, according to the omni-channel consumption intention storage system described in the above embodiments, cloud technology is used to allow consumers to form an omni-channel consumption intention database with consumer intent and product information generated on online or offline sales channels, and Based on information provided by online or offline service locations The list of consumption intentions can provide a complete consumption service, and also include the service of picking up goods in our store or across stores based on store inventory information.

The content disclosed above is only a preferred and feasible embodiment of the present invention, and does not limit the scope of the patent application of the present invention. Therefore, all equivalent technical changes made using the description and schematic content of the present invention are included in the application of the present invention. Within the scope of the patent.

51: Virtual Store

52: All-channel consumption intention database

53: Physical storefront one

54: Physical store 2

55: Store Database

501: Send consumption intention and product information

503: Transmission of consumer intent and product information

505: Query the omnichannel consumption intention database

507: Provide a list of consumption intentions

509: Query store database

511: Provide store inventory information

513: Query the omnichannel consumption intention database

515: Provide a list of consumption intentions

517: Query store database

519: Provide store inventory information

Claims (7)

An operation method of an all-channel consumption intention storage system, which runs on a server, includes: a computer system received from one of a plurality of channels transmits a member identification data about a member; and an all-channel consumption intention database is inquired To obtain a list of consumption intentions corresponding to the member’s identification data; and send the list of consumption intentions to the computer system, wherein the multi-channel includes at least an online channel and an offline channel. When the member logs in the server through the online channel To obtain the consumption intention list corresponding to the member's identification data; after the member is identified in the offline channel, log in to the server to obtain the consumption intention list corresponding to the member's identification data. After querying a store database, Provides inventory information of a store on the offline channel; where the member generates one or more purchase intentions and product information on the online channel or the offline channel, that is, multiple corresponding member identification data sent by the multiple channels The omni-channel consumption intent database is established by multiple consumption intentions and product information of, where the consumption intention and product information are the actual consumption records generated by the member in each channel and the records of uncompleted consumption that can be analyzed. The computer system annotates the consumption records in each channel to form the consumption intention list; when the server receives the consumption intention and product information corresponding to any member identification data from any one of the multiple channels, it is based on the member identification data Update the consumption intention list of the omnichannel consumption intention database. The operating method of the omnichannel consumption intention storage system according to claim 1, wherein the online channel is a virtual store, and the consumption intention and product information record a product selected by the member in the virtual store and added to a person's list. The operating method of the omni-channel consumption intention storage system according to claim 1, wherein the offline channel is a physical store, and the consumption intention and product information record the member Select and add a display product of a person's list at the physical store. The operating method of the omni-channel consumption intention storage system according to claim 1, wherein the store inventory information includes a store inventory information and a cross-store inventory information. An omni-channel consumption intention storage system, including: a server with an omni-channel consumption intention database. The omni-channel consumption intention database is transmitted by multiple channels corresponding to multiple pieces of member identification data. Establishment; wherein the server executes an operation method of the omni-channel consumption intention storage system, the operation method includes: receiving a computer system from one of the plurality of channels to transmit a member identification data about a member; query the omni-channel Consumption intention database to obtain a consumption intention list corresponding to the member’s identification data; and transmit the consumption intention list to the computer system, wherein the multi-channel includes at least an online channel and an offline channel, when the member is online The channel logs in to the server and obtains the consumption intention list corresponding to the member's identification data; after the member is identified in the offline channel, logs in to the server to obtain the consumption intention list corresponding to the member's identification data; The member generates one or more consumption intentions and product information on the online channel or the offline channel, and the multiple consumption intentions and product information of the multiple member identification data establish the omnichannel consumption intention database, wherein the consumption intention And the product information is the actual consumption record of the member in each channel and the record of the uncompleted consumption but the intent can be analyzed, and the consumption record in each channel is annotated by the computer system to form the consumption intent list; when the server receives The consumption intention and product information corresponding to any member identification data are generated from any one of the multiple channels, that is, the consumption intention list of the omni-channel consumption intention database is updated according to the member identification data; Among them, when the member logs in to the server through the online channel, receives the consumption intention list corresponding to the member identification data; when the member identifies the identity through the offline channel, logs in to the server to receive the corresponding member identification data The consumption intention list provides a store inventory information on the offline channel after querying a store database. The omni-channel consumption intention storage system according to claim 5, wherein the online channel is a virtual store, and the consumption intention and product information record a product selected by the member in the virtual store and added to a person’s list; the offline channel is A physical store, the consumption intention and product information record a display product selected by the member in the physical store and added to a person list. The omni-channel consumption intention storage system according to claim 5, wherein the store inventory information includes a store inventory information and a cross-store inventory information.

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