TWI613601B - System and method for intelligent image recognition dynamic programming - Google Patents
System and method for intelligent image recognition dynamic programming Download PDFInfo
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本發明屬於一種利用智慧型影像辨識之動態路線規劃系統及方法,以攝影鏡頭取像來進行即時各區人流負載程度計算,然後以無線網路發送至行動裝置建議顧客可依照規劃路線避開壅塞區域。 The invention belongs to a dynamic route planning system and method using smart image recognition, and uses the photographic lens image to calculate the instantaneous load level of each area, and then sends it to the mobile device through the wireless network, suggesting that the customer can avoid the congestion according to the planned route. region.
現代社會中越來越多人喜歡在大型賣場或百貨購物,但時常發生特定商品區因客戶太多造成擁塞現象,嚴重影響到客戶購物動線及消費體驗;是故,為解決前述令人頭痛之問題,便有「智慧型人流影像動線規劃之系統及方法」等案之創作;這些創作的目的皆為了讓降低場地擁擠的情況之問題,但前述創作皆為提供訊息讓使用者決定是否在原設施繼續排隊等候或者移動到另一個設施,單純將客戶從壅塞區域移動到空曠區域,並沒有為客戶全盤規劃購物的路線,無法使場地空間總體運用的效率更加提升。客戶可能避開了一個壅塞區,卻花上更多移動時間,以整體購物路線的角度而言,可能浪費了更多時間。而本創作之目的是以客戶欲購物清單,即時規劃出購物路線,不但避開壅塞之商品區,也能即時因突發人潮更改路線。可讓客戶購物路線順暢,便利性與省時性更勝以往。除此之外,本發明在客戶購物分析和商場安全方面與影像監 控有所結合。藉由電子影像辨識技術,分析客戶購買當下之行為,結合智慧型商品推薦功能運算後,開發客戶潛在需求商品。加上人臉辨識技術,影像監控系統一旦辨識到可疑人物可立即告警,有效提升商場安全管理效益。 More and more people in modern society like to shop in large stores or department stores, but it often happens that congestion occurs in a certain commodity area due to too many customers, which seriously affects the customer's shopping line and consumption experience; therefore, in order to solve the aforementioned headaches The problem is the creation of the "system and method of intelligent pedestrian image motion planning"; the purpose of these creations is to reduce the congestion of the venue, but the above creations provide information for the user to decide whether it is in the original The facility continues to wait in line or move to another facility, simply moving the customer from the congestion area to the open area, and does not plan the shopping route for the customer, and the overall efficiency of the space is not improved. The customer may have avoided a stagnation area but spent more time moving, which may waste more time in terms of the overall shopping route. The purpose of this creation is to plan the shopping route in real time with the customer's wish list, not only avoiding the smuggled goods area, but also changing the route immediately due to sudden crowds. It allows customers to have a smooth shopping route, convenience and time saving. In addition, the present invention relates to image monitoring in customer shopping analysis and shopping mall security. Control has a combination. Through the electronic image recognition technology, the customer's current behavior is analyzed, and after the intelligent product recommendation function is calculated, the customer's potential demand product is developed. Coupled with face recognition technology, once the image monitoring system recognizes suspicious people, it can immediately alert, effectively improving the safety management benefits of the mall.
本案發明人鑑於上述習用方式所衍生的各項缺點,乃亟思加以改良創新,並經多年苦心孤詣潛心研究後,終於成功研發完成本智慧型影像辨識動態規劃之系統及方法。 In view of the shortcomings derived from the above-mentioned conventional methods, the inventors of the present invention have improved and innovated, and after years of painstaking research, they finally succeeded in developing and developing the system and method for dynamic planning of intelligent image recognition.
為達上述目的,本發明提出提供一種智慧型影像辨識動態規劃之系統及方法,在於商場客戶流量逐年成長,避免賣場因人潮眾多造成客戶購物路線常有停滯或不順暢之現象,嚴重破壞消費體驗與賣場人流動線管理不便。設法讓客戶擁有流暢購買路線及開發客戶潛在需求商品,對場地空間總體運用、人流動線監控也有所助益。 In order to achieve the above object, the present invention provides a system and method for intelligent image recognition dynamic planning, in which the customer traffic of the shopping mall grows year by year, and the phenomenon that the shopping route of the customer is often stagnant or not smooth due to the crowds, and the consumer experience is seriously damaged. It is inconvenient to manage the flow line with the market. Trying to give customers a smooth purchase route and developing customers' potential demand goods will also help the overall use of space and human flow line monitoring.
本發明包含各支攝影機、影像擷取及鏡頭控制模組、動態路線規劃模組、客戶歷史消費資訊模組、客戶選購商品行為資訊模組、智慧商品推薦模組、無線網路模組、可疑人物告警模組及行動裝置顯示模組,當客戶進入賣場時,以歷史紀錄模組、智慧推薦商品模組和客戶手動選擇之商品組成客戶購物清單。透過攝影機對不同商品區和走道作即時計算區域人流負載程度,動態規劃滿足客戶清單之購物路線,以無線網路發送至客戶行動裝置。當特定商品區出現難以消化的人數之突發狀況,改變購物路線,即時發送訊息之客戶行動裝置,使消費者有效避開壅塞的商品區,能有更舒適的空間可選購商品。 The invention comprises each camera, image capturing and lens control module, dynamic route planning module, customer historical consumption information module, customer purchase product behavior information module, smart product recommendation module, wireless network module, The suspicious person alarm module and the mobile device display module, when the customer enters the store, the customer shopping list is composed of the historical record module, the smart recommended product module and the goods manually selected by the customer. Through the camera to calculate the regional traffic load degree for different commodity areas and walkways, dynamically plan the shopping route that satisfies the customer list and send it to the customer mobile device via the wireless network. When there is an uncomfortable number of people in a specific commodity area, the shopping route is changed, and the customer mobile device that sends the message immediately enables the consumer to effectively avoid the blocked commodity area, and has a more comfortable space to purchase the product.
此外,智慧推薦商品模組可以收集透過攝影機獲得之客戶選擇商品的相關行為和動作資訊,推薦客戶可能需要之商品,開發客戶潛在需求商品。另一方面,可疑人物告警模組結合影像監控系統,搭配偷竊前科嫌犯之資料庫,一旦辨識到可疑人物立即告警,大幅提升商場安全管理效果。 In addition, the smart recommendation product module can collect relevant behaviors and action information of the customer's selected products obtained through the camera, recommend the products that the customer may need, and develop the potential demand products of the customer. On the other hand, the suspicious person alarm module combined with the image monitoring system, combined with the database of the theft suspects, once the suspicious person is identified, the alarm is immediately raised, which greatly enhances the security management effect of the mall.
本發明可應用在大型商場及百貨公司等,有效給予客戶適當的路線及商品建議,當特定商品區壅塞時,可優先前進到順暢之商品區,提升客戶在賣場內的消費體驗,商場空間的使用效率、商場安全管理和商品購買率等方面能有效強化。 The invention can be applied to large shopping malls and department stores, etc., and effectively gives customers appropriate routes and product suggestions. When a specific commodity area is blocked, priority can be given to a smooth commodity area to enhance the customer's consumption experience in the store, and the shopping space. Effectiveness in use, store security management, and merchandise purchase rate can be effectively strengthened.
因此本發明一種智慧型影像辨識動態規劃之系統,包括攝影鏡頭,是擷取影像以進行即時購物路線規劃;路線規劃及資訊收集單位,是負責資料收集與資訊整合,並依擷取影像中各商品區人數、人流負載程度以及客戶購物清單等資訊,規劃出最佳購物路線,其中另包含:影像擷取及鏡頭控制模組,是為一影像攝取裝置,並提供客戶選購商品行為資訊模組及動態路線規劃模組進行人流影像分析辨識、客戶消費行為辨識與相關資訊之收集;客戶歷史消費資訊模組,是蒐集客戶以往消費商品資訊與消費習慣等相關資訊,提供智慧商品推薦模組作進一步分析及提醒客戶可能遺漏之日常使用商品和搭配優惠活動;客戶選購商品行為資訊模組,是為客戶選購商品時之行為蒐集及分析系統,並依客戶選購之物品,執行相關行為模式;智慧推薦商品模組,是依照客戶歷史消費資訊模組及客戶選購商品行為資訊模組收集之資訊,並經由分析,推薦給客戶最適合之商品,並另依照客戶習慣購買之商品推薦分數區間,進行推薦此區間之商品;動態路線規劃模組,是以商品 區當作節點,並將兩商品區之間走道當作線,將整個賣場轉化成點線圖,再以一數學模型計算,以得出順暢購物路線;行動裝置顯示模組,是為動態路線規劃模組之操作平台;無線網路模組,是為傳送動態路線規劃模組之計算結果。 Therefore, the invention provides a system for intelligent image recognition dynamic planning, including a photographic lens, which is an image for real-time shopping route planning; a route planning and information collecting unit is responsible for data collection and information integration, and according to each of the captured images Information on the number of people in the commodity area, the load level of the customer, and the customer's shopping list, etc., to plan the best shopping route, including: image capture and lens control module, is an image capture device, and provides customers with the purchase of goods behavior information model. Group and dynamic route planning module for pedestrian image analysis and identification, customer consumption behavior identification and related information collection; customer historical consumption information module is to collect information about customers' past consumer goods information and consumption habits, and provide smart product recommendation module. For further analysis and reminding customers of possible daily necessities and matching promotions; the customer purchases the product behavior information module, which is a behavior collection and analysis system for customers to purchase goods, and implements relevant items according to customers' purchases. Behavior mode; smart recommendation product module, according to the customer The historical consumption information module and the customer purchase information collected by the product behavior information module, and through analysis, recommend the most suitable product to the customer, and in accordance with the product recommendation score interval purchased by the customer, recommend the product of the interval; Route planning module is based on goods The district acts as a node, and takes the walkway between the two commodity areas as a line, transforms the entire store into a dotted line graph, and then calculates it with a mathematical model to obtain a smooth shopping route; the mobile device display module is a dynamic route. The operation platform of the planning module; the wireless network module is the calculation result for transmitting the dynamic route planning module.
其中相關行為模式,是為駐足時間、商品在手上黏著度、拿起相關商品次數,而智慧推薦商品模組,包含一計算方式以計算商品推薦分數,其計算方式為:S=(c+t)* b *(1+0.1 * g)/商品平均分數* 100% The relevant behavior mode is to stop the time, the adhesion of the product on the hand, pick up the number of related products, and the smart recommendation product module, including a calculation method to calculate the product recommendation score, which is calculated as: S = (c + t) * b * (1 + 0.1 * g) / average product score * 100%
其中S為商品推薦分數、c為客戶拿起商品考慮時間、t為客戶拿起商品次數、b為客戶購買商品次數、g為客戶購買相似商品次數。 Where S is the product recommendation score, c is the time for the customer to pick up the product, t is the number of times the customer picks up the product, b is the number of times the product is purchased by the customer, and g is the number of times the customer purchases a similar product.
其動態路線規劃模組之數學模型,係為:
其中y i 為各商品區人流負載分數、x i 為商品區內商品之分數、θ i 各x i 之權重、h(x)為函數、W i 為商品區人流負載權重、C(θ)為成本函數,其中,商品分數x i 和各商品區人流負載分數y i 作監督式學習,再以成本函數C(θ)對每個商品權重θ作訓練,最後推導出函數h,各商品區人流負載權重W i 以客戶對此商品區之各商品分數x i 帶入h所獲得。 Where y i is the flow load fraction of each commodity area, x i is the score of the commodity in the commodity zone, the weight of each θ i x i , h(x) is a function, W i is the load weight of the commodity flow, and C ( θ ) is a cost function, in which the commodity score x i and the flow load fraction y i of each commodity area are supervised learning, and then the cost function C ( θ ) is used to train each commodity weight θ , and finally the function h is derived, and the flow of each commodity area is The load weight W i is obtained by the customer taking the product score x i of this commodity area into h .
推算出各商品區權重W i 和走道權重L[a][b],每個節點和線各自權重為W i 和L[a][b],以商場入口為出發節點,結帳櫃台為最終節點。D為客戶購物路線之分數,以最短路徑 演算法讓客戶購物路線分數D最低為目的,以達到客戶避開壅塞區域和順暢路線購物。 Deriving the weight of each commodity area W i and the weight of the walkway L[a][b] , each node and line are weighted by W i and L[a][b] , with the mall entrance as the starting node and the checkout counter as the final node. D is the score of the customer's shopping route, with the shortest path algorithm to minimize the customer's shopping route score D , in order to achieve customers avoiding the congestion area and smooth route shopping.
客戶選定完需求商品和推薦商品後,模組立即計算完客戶需經過節點與線之權重,以Dijkstra's最短路徑演算法,計算入口(出發節點)到結帳櫃台(最終節點)最短路徑D。Dijkstra's最短路徑演算法公式如下:D t+1 =D t +W b +L[a][b] After the customer selects the required product and the recommended product, the module immediately calculates the weight of the node and the line through the Dijkstra's shortest path algorithm, and calculates the shortest path D from the entry (departure node) to the checkout counter (final node). The Dijkstra's shortest path algorithm is as follows: D t + 1 = D t + W b + L[a][b]
其中D為客戶購物路線分數、W b 為商品區人流負載分數、L[a][b]為商品區a到商品區b之走道人流負載分數,客戶購買途中,若突然出現有商品區或走道權重高於門檻值之狀況發生,模組立即更新購物路線且透過無線網路發送新路線至顧客行動裝置。 Where D is the customer's shopping route score, W b is the commodity area flow load score, L[a][b] is the aisle flow load score of the commodity area a to the commodity area b, and if there is a commodity area or aisle suddenly appearing during the purchase of the customer When the weight is higher than the threshold, the module immediately updates the shopping route and sends a new route to the customer mobile device via the wireless network.
一種智慧型影像辨識動態規劃之方法步驟1. 以攝影鏡頭取像來進行即時購物路線規劃;步驟2. 依照各商品區人數及人流負載程度以及客戶購物清單等資訊,規劃出最佳購物路線;步驟3. 若有商品區人流負載程度大於密度門檻值時,動態修正路線並將路線發送至當事人之行動裝置;步驟4. 收集客戶選擇商品時的行為動作與反應之相關數據;步驟5. 經過分析統計,推薦客戶潛在需求之商品。 A method for intelligent image recognition dynamic planning Step 1. Take the photographic lens image for real-time shopping route planning; Step 2. Plan the best shopping route according to the information of the number of people in the commodity area, the flow load level and the customer shopping list; Step 3. If the load level of the commodity area is greater than the density threshold, dynamically correct the route and send the route to the mobile device of the party; Step 4. Collect the data related to the behavior and reaction of the customer when selecting the product; Step 5. Analyze statistics and recommend products that customers have potential needs.
此外,在商場安全方面,配合商場偷竊前科嫌犯之資料庫,一旦辨識到可疑人物立即告警,大幅提升商場安全管理效果,減少商場物品失竊事件率。 In addition, in the security of shopping malls, in conjunction with the mall to steal the database of suspected criminals, once the suspicious individual is identified, the alarm will be immediately raised, the safety management effect of the shopping mall will be greatly improved, and the rate of theft of shopping mall items will be reduced.
本發明所提供一種智慧型影像辨識動態規劃之系統及方法,與其他習用技術相互比較時,更具備下列優點: The invention provides a system and method for intelligent image recognition dynamic planning, which has the following advantages when compared with other conventional technologies:
1.本發明可利用影像辨識技術,針對各商品區與走道 計算出人流負載程度,作購物路線建議。 1. The invention can utilize image recognition technology for each commodity area and walkway Calculate the degree of flow load and make recommendations for shopping routes.
2.本發明可利用影像辨識技術,對客戶選購商品時之行為蒐集資訊及分析提供客戶潛在需求商品。 2. The invention can utilize image recognition technology to collect information and analyze the behavior of customers when purchasing goods, and provide customers with potential demand products.
3.本發明可依人流變動狀況,動態更改購物路線參考。 3. The present invention can dynamically change the shopping route reference according to the flow of people.
4.本發明包含行動裝置介面,客戶可即時接收更新後之購物路線與即時優惠資訊。 4. The present invention includes a mobile device interface, and the customer can immediately receive updated shopping routes and instant offer information.
5.本發明可利用人臉辨識技術,偵測商場內是否有可疑人物,並具有立即告警功能。 5. The invention can use the face recognition technology to detect whether there are suspicious persons in the mall and has an immediate alarm function.
110‧‧‧攝影鏡頭 110‧‧‧Photographic lens
120‧‧‧路線規劃及資訊收集單位 120‧‧‧ Route Planning and Information Collection Unit
121‧‧‧影像擷取及鏡頭控制模組 121‧‧‧Image capture and lens control module
122‧‧‧客戶歷史消費資訊模組 122‧‧‧Customer History Consumer Information Module
123‧‧‧客戶選購商品行為資訊模組 123‧‧‧Customer purchase product behavior information module
124‧‧‧智慧商品推薦模組 124‧‧‧Smart Product Recommendation Module
125‧‧‧動態路線規劃模組 125‧‧‧Dynamic Route Planning Module
130‧‧‧行動裝置顯示模組 130‧‧‧Mobile device display module
140‧‧‧無線網路模組 140‧‧‧Wireless network module
150‧‧‧可疑人物告警系統 150‧‧‧ Suspicious Person Alarm System
S210~S250‧‧‧流程 S210~S250‧‧‧ Process
請參閱有關本發明之詳細說明及其附圖,將可進一步瞭解本發明之技術內容及其目的功效;有關附圖為:圖1為本發明智慧型影像辨識動態規劃之系統及方法之架構圖;圖2為本發明智慧型影像辨識動態規劃之系統及方法之流程圖。 The detailed description of the present invention and the accompanying drawings will be further understood, and the technical contents of the present invention and the functions thereof can be further understood. FIG. 1 is a structural diagram of a system and method for intelligent image recognition dynamic planning according to the present invention. FIG. 2 is a flow chart of a system and method for intelligent image recognition dynamic planning according to the present invention.
為了使本發明的目的、技術方案及優點更加清楚明白,下面結合附圖及實施例,對本發明進行進一步詳細說明。應當理解,此處所描述的具體實施例僅用以解釋本發明,但並不用於限定本發明。 The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
以下,結合附圖對本發明進一步說明:請參閱圖1所示,為本發明智慧型影像辨識動態規劃之系統及方法之架構圖,包括攝影鏡頭110,是擷取影像以進行即時購物路線規劃;路線規劃及資訊收集單位120,是負責資料收集與資訊整合,並依擷取影像中各商品區人數、人 流負載程度以及客戶購物清單等資訊,規劃出最佳購物路線,其中另包含:影像擷取及鏡頭控制模組121,是為一影像攝取裝置,並提供客戶選購商品行為資訊模組123及動態路線規劃模組125進行人流影像分析辨識、客戶消費行為辨識與相關資訊之收集;客戶歷史消費資訊模組122,是蒐集客戶以往消費商品資訊與消費習慣等相關資訊,提供智慧商品推薦模組124作進一步分析及提醒客戶可能遺漏之日常使用商品和搭配優惠活動;客戶選購商品行為資訊模組123,是為客戶選購商品時之行為蒐集及分析系統,並依客戶選購之物品,執行相關行為模式;智慧推薦商品模組124,是依照客戶歷史消費資訊模組122及客戶選購商品行為資訊模組123收集之資訊,並經由分析,推薦給客戶最適合之商品,並另依照客戶習慣購買之商品推薦分數區間,進行推薦此區間之商品;動態路線規劃模組125,是以商品區當作節點,並將兩商品區之間走道當作線,將整個賣場轉化成點線圖,再以一數學模型計算,以得出順暢購物路線;行動裝置顯示模組130,是為動態路線規劃模組之操作平台;無線網路模組140,是為傳送動態路線規劃模組125之計算結果;此外,在商場安全方面,設有一可疑人物告警系統150,並配合商場偷竊前科嫌犯之資料庫,一旦辨識到可疑人物立即告警,大幅提升商場安全管理效果,減少商場物品失竊事件率。其相關行為模式,是為駐足時間、商品在手上黏著度、拿起相關商品次數。 The present invention is further described with reference to the accompanying drawings. Please refer to FIG. 1 , which is a structural diagram of a system and method for intelligent image recognition dynamic planning according to the present invention, including a photographic lens 110 for capturing images for real-time shopping route planning; The Route Planning and Information Collection Unit 120 is responsible for data collection and information integration, and relies on the number of people in each product area in the image. The information on the level of the load and the customer's shopping list, and the best shopping route, including the image capture and lens control module 121, is an image capture device, and provides a customer purchase product behavior information module 123 and The dynamic route planning module 125 performs human flow image analysis and identification, customer consumption behavior identification and related information collection; the customer historical consumption information module 122 collects information about customers' past consumer product information and consumption habits, and provides a smart product recommendation module. 124 for further analysis and reminding customers of the daily use of goods and matching promotions that may be missed; the customer purchase product behavior information module 123 is a behavior collection and analysis system for customers to purchase goods, and according to the items purchased by customers, The relevant behavioral mode is implemented; the smart recommendation product module 124 is based on the information collected by the customer history consumption information module 122 and the customer purchase product behavior information module 123, and is recommended to the customer for the most suitable product through analysis, and in accordance with The product is recommended to purchase the product recommendation score interval, and the product recommended in this interval; The state route planning module 125 takes the commodity area as a node, and takes the walkway between the two commodity areas as a line, converts the entire store into a dotted line graph, and then calculates with a mathematical model to obtain a smooth shopping route; The mobile device display module 130 is an operation platform for the dynamic route planning module; the wireless network module 140 is a calculation result for transmitting the dynamic route planning module 125; in addition, in the security of the shopping mall, there is a suspicious person alarm The system 150, in conjunction with the mall stealing the database of the suspects of the former, once the suspicious person is identified as an immediate alarm, greatly enhances the security management effect of the mall and reduces the rate of theft of the goods in the mall. The relevant behavioral mode is to stop the time, the degree of adhesion of the product on the hand, and the number of related items.
其中路線規劃及資訊收集單位120為資料收發及運算中心,包括運算核心、控制器及記憶體等,配合行動裝置顯示模組130、無線網路模組140及可疑人物告警模組150等周邊模組,讓此單位能以取得的影像及相關數據,作內部程式 運算及整體系統控制中心。影像擷取及鏡頭控制模組121為客戶購物之動態路線規劃模組125的影像攝取裝置,其攝取之影像主要供客戶選購商品行為資訊模組123和動態路線規劃模組125做人流影像分析辨識、客戶消費行為辨識與相關資訊收集。行動裝置顯示模組130為客戶購物之動態路線規劃模組125之客戶操作平台,以提供客戶輸入需求商品、客戶選購智慧商品推薦模組124推薦之商品及透過無線網路模組140即時接收動態路線規劃模組125之規劃路線。其無線網路模組140為現有及未來的各式電信無線通信網路介面,藉由電信無線通信網路,傳送動態路線規劃模組125計算結果,讓網路另一端客戶藉由行動裝置接收規劃後之路線,此外透過行動網路介面傳送客戶潛在消費商品之優惠訊息。 The route planning and information collection unit 120 is a data transmission and reception and computing center, including a computing core, a controller and a memory, and the like, and a peripheral module such as a mobile device display module 130, a wireless network module 140, and a suspicious person alarm module 150. Group, let this unit use the acquired image and related data as an internal program Computing and overall system control center. The image capturing and lens control module 121 is an image capturing device of the dynamic route planning module 125 of the customer shopping, and the captured image is mainly used by the customer to purchase the product behavior information module 123 and the dynamic route planning module 125 for image analysis of the human flow. Identification, customer consumption behavior identification and related information collection. The mobile device display module 130 is a customer operation platform of the customer's shopping dynamic route planning module 125, and is provided for the customer to input the desired product, the customer purchases the product recommended by the smart product recommendation module 124, and receives the product through the wireless network module 140. The planned route of the dynamic route planning module 125. The wireless network module 140 is an existing and future telecommunication wireless communication network interface. The telecom wireless communication network transmits the dynamic route planning module 125 to calculate the result, so that the other end of the network receives the mobile device. The planned route, in addition to the customer's potential consumer goods through the mobile web interface.
而客戶歷史消費資訊模組122為蒐集客戶以往消費商品資訊與消費習慣等相關資訊,提供智慧商品推薦模組124作進一步分析及提醒客戶可能遺漏之日常使用商品和搭配優惠活動。客戶選購商品行為資訊模組123為客戶選購商品時之行為蒐集及分析。當客戶選購物品時,會有相關行為模式,例如駐足時間、商品在手上黏著度、拿起相關商品次數等,再加上基本的客戶資訊,如年齡、性別、收入等。上述相關資訊可透過影像擷取及鏡頭控制模組121作蒐集以便相關模組分析。智慧推薦商品模組124為綜合客戶歷史消費資訊模組122和客戶選購商品行為資訊模組123收集之資訊經由分析後,推薦給客戶最適合之商品。而智慧推薦商品模組,包含一計算方式以計算商品推薦分數,其計算方式為:S=(c+t)* b *(1+0.1 * g)/商品平均分數* 100% The customer history consumption information module 122 collects information about the past consumer product information and consumption habits, and provides the smart product recommendation module 124 for further analysis and reminds the customer of the daily use of the product and the matching preferential activities. The customer purchase product behavior information module 123 collects and analyzes the behavior of the customer when purchasing the product. When customers purchase items, they will have relevant behavior patterns, such as stopping time, sticking the goods on the hands, picking up the number of related items, etc., plus basic customer information such as age, gender, income, etc. The above related information can be collected by the image capturing and lens control module 121 for analysis of related modules. The information collected by the smart recommendation product module 124 for the integrated customer history consumption information module 122 and the customer purchase product behavior information module 123 is analyzed and recommended to the customer for the most suitable product. The smart recommendation product module includes a calculation method to calculate the product recommendation score, which is calculated as: S = (c + t) * b * (1 + 0.1 * g) / commodity average score * 100%
其中S為商品推薦分數、c為客戶拿起商品考慮時 間、t為客戶拿起商品次數、b為客戶購買商品次數、g為客戶購買相似商品次數。 Where S is the product recommendation score, c is the time for the customer to pick up the product, t is the number of times the customer picks up the product, b is the number of times the product is purchased by the customer, and g is the number of times the customer purchases a similar product.
動態路線規劃模組124主要是以商品區本身當作節點,兩商品區之間走道當作線,將整個賣場轉化成點線圖。先建立一個數學模型,拿以往的商品分數x i 和各商品區人流負載分數y i 作監督式學習,再以成本函數C(θ)對每個商品權重θ作訓練,最後推導出函數h。各商品區人流負載權重W i 以客戶對此商品區之各商品分數X i 帶入h所獲得,走道權重L[a][b]為走道內推車數量和走道內客戶黏著度加總組成。其動態路線規劃模組之數學模型,係為:
其中y i 為各商品區人流負載分數、x i 為商品區內商品之分數、θ i 各x i 之權重、h(x)為函數、W i 為商品區人流負載權重、C(θ)為成本函數,其中,商品分數x i 和各商品區人流負載分數y i 作監督式學習,再以成本函數C(θ)對每個商品權重θ作訓練,最後推導出函數h,各商品區人流負載權重W i 以客戶對此商品區之各商品分數x i 帶入h所獲得。 Wherein y i is the flow load fraction of each product region, x i is the fraction of commodities trade area, θ i for each x i of the weight, h (x) is a function, W i is the flow load weight goods area weight, C (θ) is a cost function, in which the commodity score x i and the flow load fraction y i of each commodity area are supervised learning, and then the cost function C ( θ ) is used to train each commodity weight θ , and finally the function h is derived, and the flow of each commodity area is The load weight W i is obtained by the customer taking the product score x i of this commodity area into h .
推算出各商品區權重W i 和走道權重L[a][b],每個節點和線各自權重為W i 和L[a][b],以商場入口為出發節點,結帳櫃台為最終節點。D為客戶購物路線之分數,以最短路徑演算法讓客戶購物路線分數D最低為目的,以達到客戶避開壅塞區域和順暢路線購物。 Deriving the weight of each commodity area W i and the weight of the walkway L[a][b] , each node and line are weighted by W i and L[a][b] , with the mall entrance as the starting node and the checkout counter as the final node. D is the score of the customer's shopping route, with the shortest path algorithm to minimize the customer's shopping route score D , in order to achieve customers avoiding the congestion area and smooth route shopping.
客戶選定完需求商品和推薦商品後,模組立即計算完客戶需經過節點與線之權重,以Dijkstra's最短路徑演算法,計算入口(出發節點)到結帳櫃台(最終節點)最短路徑D。Dijkstra's最短路徑演算法公式如下:D t+1 =D t +W b +L[a][b] After the customer selects the required product and the recommended product, the module immediately calculates the weight of the node and the line through the Dijkstra's shortest path algorithm, and calculates the shortest path D from the entry (departure node) to the checkout counter (final node). The Dijkstra's shortest path algorithm is as follows: D t + 1 = D t + W b + L[a][b]
其中D為客戶購物路線分數、W b 為商品區人流負載分數、L[a][b]為商品區a到商品區b之走道人流負載分數,客戶購買途中,若突然出現有商品區或走道權重高於門檻值之狀況發生,模組立即更新購物路線且透過無線網路發送新路線至顧客行動裝置。 Where D is the customer's shopping route score, W b is the commodity area flow load score, L[a][b] is the aisle flow load score of the commodity area a to the commodity area b, and if there is a commodity area or aisle suddenly appearing during the purchase of the customer When the weight is higher than the threshold, the module immediately updates the shopping route and sends a new route to the customer mobile device via the wireless network.
請參閱圖2所示,為本發明智慧型影像辨識動態規劃之系統及方法之流程圖,其流程如下:步驟1. S210以攝影鏡頭取像來進行即時購物路線規劃;步驟2. S220依照各商品區人數及人流負載程度以及客戶購物清單等資訊,規劃出最佳購物路線;步驟3. S230若有商品區人流負載程度大於密度門檻值時,動態修正路線並將路線發送至當事人之行動裝置;步驟4. S240收集客戶選擇商品時的行為動作與反應之相關數據;步驟5. S250經過分析統計,推薦客戶潛在需求之商品。 Please refer to FIG. 2 , which is a flowchart of a system and method for intelligent image recognition dynamic planning according to the present invention. The flow is as follows: Step 1. S210 takes a photographic lens to take an instant shopping route planning; Step 2. S220 according to each Plan the best shopping route by information such as the number of people in the commodity area and the load level of the customer and the customer's shopping list; Step 3. If the load level of the commodity area is greater than the density threshold, the route is dynamically corrected and the route is sent to the mobile device of the party. Step 4. S240 collects the data related to the behavior and reaction of the customer when selecting the product; Step 5. After analyzing and counting, S250 recommends the goods of the customer's potential demand.
此外,在商場安全方面,配合商場偷竊前科嫌犯之資料庫,一旦辨識到可疑人物立即告警,大幅提升商場安全管理效果,減少商場物品失竊事件率。 In addition, in the security of shopping malls, in conjunction with the mall to steal the database of suspected criminals, once the suspicious individual is identified, the alarm will be immediately raised, the safety management effect of the shopping mall will be greatly improved, and the rate of theft of shopping mall items will be reduced.
上列詳細說明乃針對本發明之一可行實施例進行具體說明,惟該實施例並非用以限制本發明之專利範圍,凡未脫離本發明技藝精神所為之等效實施或變更,均應包含於本 案之專利範圍中。 The detailed description of the present invention is intended to be illustrative of a preferred embodiment of the invention, and is not intended to limit the scope of the invention. this In the scope of the patent.
綜上所述,本案不僅於技術思想上確屬創新,並具備習用之傳統方法所不及之上述多項功效,已充分符合新穎性及進步性之法定發明專利要件,爰依法提出申請,懇請 貴局核准本件發明專利申請案,以勵發明,至感德便。 To sum up, this case is not only innovative in terms of technical thinking, but also has many of the above-mentioned functions that are not in the traditional methods of the past. It has fully complied with the statutory invention patent requirements of novelty and progressiveness, and applied for it according to law. Approved this invention patent application, in order to invent invention, to the sense of virtue.
110‧‧‧攝影鏡頭 110‧‧‧Photographic lens
120‧‧‧路線規劃及資訊收集單位 120‧‧‧ Route Planning and Information Collection Unit
121‧‧‧影像擷取及鏡頭控制模組 121‧‧‧Image capture and lens control module
122‧‧‧客戶歷史消費資訊模組 122‧‧‧Customer History Consumer Information Module
123‧‧‧客戶選購商品行為資訊模組 123‧‧‧Customer purchase product behavior information module
124‧‧‧智慧商品推薦模組 124‧‧‧Smart Product Recommendation Module
125‧‧‧動態路線規劃模組 125‧‧‧Dynamic Route Planning Module
130‧‧‧行動裝置顯示模組 130‧‧‧Mobile device display module
140‧‧‧無線網路模組 140‧‧‧Wireless network module
150‧‧‧可疑人物告警系統 150‧‧‧ Suspicious Person Alarm System
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