TW202301229A - Electronic apparatus for providing advertising contents and method thereof - Google Patents

Abstract

A method of providing advertisement content by an electronic apparatus includes acquiring first information related to an advertisement consumer who views a page according to advertisement banner information posted on a page by a user related to the electronic apparatus, acquiring second information including information on a location in which the advertisement banner information is provided in the page, determining advertisement content, which is provided according to the advertisement banner information, based on the first information and the second information, and providing the advertisement content to the user.

Description

Electronic device and method for providing advertising content

The present disclosure relates to an electronic device and method for providing advertisement content, and more particularly, to an advertisement consumer based on viewing a page and providing a location in the page where advertisement banner information is provided based on the advertisement. A method for providing advertisement content in banner information and an electronic device using the method.

In the related art, advertisements have been disclosed to users through public media such as newspapers, magazines, radios, and broadcasts. However, with the development of mobile communication technology, the number of users accessing media through personal computers (PCs) or mobile devices has increased exponentially, and online advertising through websites or applications has become a common advertising method.

As an example of online advertising, there is an advertisement in the form of a link or a banner that is exposed to the user. Additionally, a page for providing the user with an advertising object may be further provided to the user upon receiving a user input on the link or banner.

In this regard, references to related art documents such as KR101833728B1 or KR100881832B1 can be provided.

[Technical target] An aspect is an electronic device configured to: obtain first information related to an advertising consumer viewing the page based on advertising banner information posted on a page by a user associated with the electronic device, obtain second information including information about a position in the page where the advertisement banner information is provided, judging the advertisement content provided according to the advertisement banner information based on the first information and the second information, and providing the advertisement content to the users, and their methods.

The technical objectives to be achieved by the example embodiments are not limited to the above-mentioned technical objectives, and other technical objectives can be inferred from the following example embodiments.

[Technical solution] According to an aspect of the present disclosure, there is provided a method of providing advertisement content in an electronic device, the method comprising acquiring and viewing one of a page according to information of an advertisement banner posted on a page by a user related to the electronic device First information related to advertising consumers, acquisition of second information including information about a location where the advertisement banner information is provided on the page, based on the first information and the second information, it is judged that the advertisement provided according to the advertisement banner information content, and provide the advertising content to the user.

According to an example embodiment, the first information may include the advertisement consumer's identification information, and the second information may include at least one of the following: the user's identification information, the page where an advertisement is provided The identifying information of a part, the identifying information of the page, and the identifying information of the channel in which the page is provided.

According to an example embodiment, the method may further comprise obtaining third information comprising information related to one or more advertisements previously provided by the electronic device to a banner at a location corresponding to the second information An advertisement effect, and further determine the advertisement content based on the third information.

According to an example embodiment, the third information may include at least one of the following: advertisement content corresponding to the one or more advertisements, information related to a channel and a page in which the one or more advertisements are provided information, and information about a location in the page that provides information on the ad banner corresponding to the one or more advertisements.

According to an example embodiment, the obtaining the third information may include: based on a history in which a plurality of advertising consumers flow into a service related to the electronic device through the one or more advertisements and the advertising consumption flowing into the service The user judges the effectiveness of the ad against one of the activity histories of the service.

According to an example embodiment, the advertising effectiveness may be determined further based on whether an item purchased by the advertising consumers flowing into the service corresponds to an item advertised by the one or more advertisements.

According to an example embodiment, the determination of the advertisement content may include: obtaining first attribute information including a characteristic of the advertisement consumer, obtaining at least one of a characteristic including a characteristic of the page and a characteristic of a channel in which the page is provided one of the second attribute information, and determine the advertisement content based on at least one of the first attribute information and the second attribute information.

According to an example embodiment, the obtaining the first attribute information may include: obtaining a history in which the advertisement consumer flows into the service related to the electronic device through an advertisement previously provided by the electronic device and the advertising consumer's target A history of activity for the service, and a characteristic of the ad consumer is obtained based on that history in which the ad consumer flows into the service and the ad consumer's activity history with respect to the service.

According to an example embodiment, the obtaining the second attribute information may include: obtaining at least one of a content providing history of the channel, content provided in the channel, and a visit history of a plurality of advertisement consumers to the channel , and obtain the characteristic of the channel based on at least one of the content provision history, the provided content and the visit history of the plurality of advertising consumers, and may be based on the characteristics of the plurality of advertising consumers visiting the channel Determine the content of the ad.

According to an example embodiment, the acquiring the characteristic of the channel may include: acquiring first category information obtained by categorizing at least some of the content provision history according to a predetermined first category; The second category obtains the second category information of at least some categories in the visit history of the plurality of advertising consumers, and obtains the characteristic of the channel based on the first category information and the second category information.

According to an example embodiment, the content providing history may include an advertising content providing history of the channel, and the advertising content providing history may include information related to an advertising effect of the advertising content provided in the channel.

According to an example embodiment, the visit history of the plurality of advertising consumers may include information about a time when the plurality of advertising consumers visited the channel, and may be further based on the information about the plurality of advertising consumers visiting the channel. This information about the time and information about the time when the advertiser visited the channel determine the content of the advertisement.

According to an example embodiment, the obtaining the second attribute information may include: obtaining at least one of a content provision history of the page, content provided in the page, and a visit history of the page by a plurality of advertisement consumers , and obtain the feature of the page based on at least one of the content provision history, the provided content, and the visit history of the plurality of advertising consumers, and may be based on the plurality of advertising consumers visiting the page The attribute determines the content of the ad.

According to an example embodiment, determining the advertisement content may include determining the advertisement content based on at least one of whether the advertisement content can be displayed on the page and whether an item corresponding to the advertisement content can be provided.

According to an example embodiment, whether the advertisement content can be determined on the basis of whether the advertisement content satisfies a predetermined criterion obtained by considering at least one of a characteristic of the page and a characteristic of a channel in which the page is provided may be determined. displayed on this page.

According to an example embodiment, the obtaining the first information may include: obtaining cookie information stored in a device corresponding to the advertisement consumer, and identifying the advertisement consumer based on the cookie information.

According to an aspect of the present disclosure, there is provided an electronic device for providing advertisement content, which includes: a memory configured to store instructions; and a processor connected to a transceiver and the memory to : Obtain the first information related to an advertisement consumer viewing a page according to the advertisement banner information posted on a page by a user related to the electronic device, and obtain one of the information about providing the advertisement banner on the page The second information of the location information is used to determine the advertisement content provided according to the advertisement banner information based on the first information and the second information, and provide the advertisement content to the user.

Specific details of other example embodiments are included in the detailed description and drawings.

[Effect] According to the present disclosure, an electronic device for providing advertisement content and a method thereof can provide the best advertisement by considering at least one of a characteristic of an advertisement consumer, a characteristic of a page, and a characteristic of a location where information of an advertisement banner is provided. best ad content.

Furthermore, according to the present disclosure, an electronic device can provide optimal advertisement content by considering an advertisement effect related to one or more advertisements provided previously.

The effects of the present disclosure will not be limited to the above-mentioned effects, and those skilled in the art will clearly understand other unmentioned effects from the following claims.

The terms used in the example embodiments are general terms that are widely used at present, while considering their respective functions in the present disclosure. However, these terms may vary depending on the intentions of those skilled in the art, legal precedent, the advent of new technologies, and the like. In addition, in some cases, there may be a term arbitrarily selected by the applicant, and in this case, the meaning of the term will be explained in detail in the corresponding description. Therefore, the terms used herein should not be simply interpreted as naming them, but should be interpreted based on the meaning of the terms and the context of the overall content of the present disclosure.

Throughout the specification, when a component is said to "comprise" a component, unless specifically defined otherwise, it means that the component does not exclude other components and may further include other components. In addition, the terms "...machine", "...part", "...module" and the like refer to a unit that performs at least one function or operation, which may be implemented in hardware or software or in one of hardware and software Composite implementation.

The expression "at least one of a, b and c" may be understood as including only a, only b, only c, both a and b, both a and c, both b and c, or Contains all a, b and c.

The term "terminal" mentioned below may be implemented as a computer or a portable terminal capable of accessing a server or another terminal through a network. Here, for example, the computer may include a laptop computer, a desktop computer, and a notebook computer equipped with a web browser. A portable terminal can be a wireless communication device ensuring a portability and a mobility, and includes any type of handheld wireless communication device, for example, a tablet program counter (PC), a smart phone, a Terminals based on communications such as International Mobile Telecommunications (IMT), Code Division Multiple Access (CDMA), W-Code Division Multiple Access (W-CDMA), and Long Term Evolution (LTE).

Hereinafter, example embodiments of the present disclosure that can be easily carried out by those skilled in the art will be described in detail with reference to the accompanying drawings. This disclosure may, however, be embodied in many different forms and should not be construed as limited to the example embodiments set forth herein.

Hereinafter, example embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.

In describing example embodiments, descriptions of technologies that are known in the technical field and that are not directly related to the present disclosure are omitted. This is to further clarify the gist of the present disclosure without making the present disclosure unclear by omitting unnecessary descriptions.

For the same reason, some components may be exaggerated or shown schematically in the drawings. In addition, the size of each component does not necessarily reflect the actual size of the component. Throughout the drawings, the same reference numerals are used to refer to the same or corresponding components.

The advantages and features of the present disclosure and methods for achieving the same can be made clear through the example embodiments described below with reference to the accompanying drawings. However, the present disclosure is not limited to the example embodiments disclosed herein, but will be implemented in various forms. The exemplary embodiments of the present invention have made the disclosure of the present disclosure complete and are provided so that those skilled in the art can easily understand the scope of the present disclosure. Accordingly, the present disclosure will be defined by the scope of the appended claims. Throughout the specification, the same reference numerals refer to the same components.

In this case, it will be understood that each block of the flowcharts and combinations of the flowcharts can be executed by computer program instructions. Since these computer program instructions can be installed in the processor of a general computer, a special computer, or other programmable data processing equipment, the instructions executed by the processor of the computer or other programmable data processing equipment establish and execute A component of the functionality set forth in a block of a flowchart. Since these computer program instructions can also be stored in the computer-available memory or computer-readable memory of a computer or other programmable data processing equipment in order to perform functions in a specific way, therefore, the instructions stored in the computer-available memory or The computer program instructions in the computer readable memory can also produce an article of manufacture comprising instruction means for performing the functions set forth in the blocks of the flowchart. Since computer program instructions can also be installed on a computer or other programmable data processing equipment, a series of operations are performed on the computer or other programmable data processing equipment to create a program executed by the computer to execute the computer or other programmable data processing equipment. The instructions of the data processing device may also provide operations for performing the functions set forth in the blocks of the flowchart.

Additionally, each block may indicate a module, section, or portion of code that includes one or more executable instructions for performing a specific logical function(s). Additionally, in some alternative example embodiments, the functions noted in the blocks occur, regardless of the order. For example, sometimes two blocks illustrated in succession may in fact be executed concurrently or in a reverse order, depending on the corresponding functionality.

FIG. 1 is a schematic configuration diagram illustrating a system for providing advertising content according to an example embodiment.

According to various example embodiments, a system 100 for providing advertisement content includes an electronic device 110 , a user device 120 and an advertisement consumer device 130 . According to an example embodiment, the system 100 for providing advertising content may further include information exchange configured to support at least some of the electronic device 110, the user device 120, the advertisement consumer device 130, and other external devices. One network.

Each of electronic device 110, user device 120, and ad consumer device 130 may include a transceiver, a memory, and a processor. In addition, each of the electronic device 110, the user device 120, and the advertisement consumer device 130 may refer to a unit that processes at least one function or operation, which may be implemented in hardware, software, or a combination of hardware and software. Also, throughout the example embodiments, the electronic device 110, the user device 120, and the advertisement consumer device 130 are referred to as separate servers, but may be logically divided structures and may be implemented by separate functions in one server.

According to an example embodiment, the electronic device 110, the user device 120, and the advertisement consumer device 130 may include a plurality of computer systems or computer software implemented as web servers. For example, at least some of electronic device 110, user device 120, and ad consumer device 130 may refer to a computer system and computer software connected to a Intranet or Internet) communicates with another network server to receive a task execution request, execute a task in response to the request, and provide an execution result. In addition, at least some of the electronic device 110, the user device 120, and the advertisement consumer device 130 can be understood as a broad sense that includes a series of applications operating on a network server and various databases built therein. concept. For example, at least some of electronic device 110, user device 120, and ad consumer device 130 may be implemented using a web server program based on an operating system, such as Disk Operating System ( DOS), Windows, Lovely Wisdom User Experience (Linux), Simplex Information Computing System (UNIX), or Macintosh Operating System (MAC OS)) are provided in various ways.

The electronic device 110 is a device configured to configure and provide various pieces of information as a web page. The electronic device 110 may be a device that performs the function of providing information on sales of goods and providing information of services to a user or advertisement consumer, or providing advertisements for selling an article and providing a service, but the role of the electronic device 110 Not limited to this. Meanwhile, throughout the example embodiments, a service may be referred to as an item, and a user may purchase an item through the service provided by the electronic device 110 .

The electronic device 110 acquires first information related to an advertisement consumer who views the page according to the advertisement banner information posted on a page by a user related to the electronic device 110 . In this regard, the user associated with the electronic device 110 may correspond to a subject using the user device 120 , and the advertisement consumer may correspond to a subject using the advertisement consumer device 130 . In addition, the page on which the advertisement banner information is posted may correspond to a page managed by a user and included in a channel used by the user, and the channel used by the user may include various types of websites such as , a blog, a personal homepage, a social networking service (SNS) and the like).

The electronic device 110 acquires the second information including information about a position in the page where the advertisement banner information is provided. The first information and the second information may be transmitted from the advertisement consumer device 130 . However, at least some of the first information and the second information may be transmitted from the user device 120 or directly generated by the electronic device 110, depending on example embodiments.

The electronic device 110 can determine the advertisement content provided according to the advertisement banner information based on the first information and the second information. Advertisement content may be determined by considering a product or service to be advertised or an advertisement type. In this regard, the advertisement type may include an image, a video, text, and the like, and may reflect whether audio is included and whether autoplay is performed.

The electronic device 110 provides advertisement content to users. The user device 120 posts the received advertisement content on the page, and the posted advertisement content can be displayed on the advertisement consumer device 130 .

Further details regarding the operation of electronic device 110 are set forth below in FIG. 2 and the like. More details related to the first information and the second information will be described below in FIG. 3 .

The user device 120 may be a device operated and managed by a user, and may receive an input from the user and perform an operation corresponding to the input. For example, the user device 120 may post an advertisement banner on the page for displaying an advertisement related to the electronic device 110 in response to a user input. In addition, the user device 120 may display the advertisement content provided by the electronic device 110 on the advertisement banner posted on the page. Depending on the example embodiment, the user device 120 may provide the electronic device 110 with at least one of the first information, the second information, the information on which the first information is obtained, and the information on which the second information is obtained.

The advertisement consumer device 130 may be a device operated and managed by the advertisement consumer, and may receive an input from the advertisement consumer and perform an operation corresponding to the input. For example, the advertisement consumer device 130 may provide the advertisement consumer with a page related to the user or provide the advertisement consumer with a page related to the service provided by the electronic device 110 . In addition, when the advertisement banner information related to the electronic device 110 exists in the page entered by the advertisement consumer according to one of its inputs, the advertisement consumer device 130 may provide the first information or the information that is the basis for acquiring the first information. to the electronic device 110 . Depending on the example embodiment, when advertising banner information related to the electronic device 110 exists in a page that the advertising consumer enters according to one of its inputs, the advertising consumer device 130 may include the second information or be the result of obtaining the second information. Basic information is provided to the electronic device 110 .

The user device 120 and the advertisement consumer device 130 may each include a computer device, a mobile communication terminal, a server and the like. User device 120 and ad consumer device 130 may each include an input device (such as a touchpad, a mouse, a keyboard, or the like) for receiving input from the user and ad consumer, or may be connected to the input device. In addition, user device 120 and ad consumer device 130 may each include an output device, such as a screen or a speaker, for providing information to the user and ad consumer, or may be connected to the output device. Additionally, the input devices and output devices of each of user device 120 and ad consumer device 130 may be integrally configured or related, for example, an interface for receiving a user input may be in the user device One of 120 is displayed on the screen.

Operations related to a series of information processing methods according to various example embodiments may be implemented by a single physical device and may be implemented in a manner in which a plurality of physical devices are organically coupled. For example, some of the components included in the system 100 for providing advertising content may be implemented by one physical device, and some of the remaining components thereof may be implemented by another physical device. For example, the one physical device may be implemented as part of electronic device 110, and the other physical device may be implemented as part of user device 120, or as part of advertising consumer device 130 or other external device. In some cases, each of the components included in the system 100 for providing advertising content may be distributed and disposed in different physical devices, and the distributed components may be combined in an organized manner to perform the process for providing advertising content. Function and operation of system 100 . For example, the electronic device 110 in the description of the present invention may include at least one sub-device, and it is stated that certain operations performed by the electronic device 110 may be performed by a first sub-device, and certain other operations may be performed by a second sub-device .

FIG. 2 is a flowchart illustrating an operation of an information processing method of an electronic device in a system for providing advertisement content according to an example embodiment.

Referring to FIG. 2 , the electronic device 110 according to an example embodiment acquires first information related to an advertisement consumer who views the page according to advertisement banner information posted on a page by a user related to the electronic device. The first information may be transmitted from the advertisement consumer device 130 (201). Alternatively, the information that will be the basis of the first information may be transmitted from the advertisement consumer device 130 and the electronic device 110 may generate the first information based on the information transmitted from the advertisement consumer device 130 .

Depending on the example embodiment, there may be various example embodiments in which the electronic device 110 obtains the first information, such as the first information being transmitted from the user device 120 or the information on which the first information is based is transmitted from the user device 120 . However, for ease of illustration, an example embodiment in which the electronic device 110 acquires the first information from the advertisement consumer device 130 will be described below.

The first information may include identification information of advertising consumers. The electronic device 110 can designate advertisement consumers based on the first information.

According to an example embodiment, the electronic device 110 may obtain cookie information corresponding to the advertisement consumer device 130 and obtain the first information by identifying the advertisement consumer based on the obtained cookie information. In this regard, the electronic device 110 acquires a mapping table in which the cookie information and the identification information of the advertisement consumer are mapped in advance before the advertisement consumer visits the page, and can use the previously obtained mapping table when the advertisement consumer visits the page. Identify advertising consumers based on cookie information.

An example related to the first information is illustrated below in FIG. 3 .

The electronic device 110 acquires the second information including information about a position in the page where the advertisement banner information is provided. The second information can be transmitted from the user device 120 (202). Alternatively, the information that will be the basis of the second information may be transmitted from the advertisement consumer device 130 and the electronic device 110 may generate the second information based on the information transmitted from the advertisement consumer device 130 .

In another example embodiment, the information for identifying the second information may be included in the advertisement banner information of the page provided by the user device 120, and the advertisement consumer device 130 may request the corresponding page based on the information contained in the banner information The information in provides information related to the advertisement banner to the electronic device 110 . According to one example, information related to the user, information related to the channel on which a banner is displayed, and information related to the location on which the banner is displayed may be included in the code used to display the banner, and when the consumer When the device 130 requests a page including a banner, the electronic device can obtain the first information and the second information by transmitting to the electronic device 110 request information including information included in the code for displaying the banner. As explained above, when the information contained in the code used to display the banner on the page provided by the user is transmitted from the advertising consumer device 130 to the electronic device 110, the electronic device can obtain the first information and the second information. 2. Information.

Depending on the example embodiment, there may be various example embodiments in which the electronic device 110 obtains the second information, such as the second information is transmitted from the advertisement consumer device 130 or the information on which the second information is based is obtained from the advertisement consumer device 130 transmission. However, for convenience of description, an example embodiment in which the electronic device 110 obtains the second information from the user device 120 will be described below.

Although the second information is illustrated in the drawings as being obtained after the first information is obtained, the second information and the first information may be obtained simultaneously or the second information may be obtained before the first information is obtained. More specifically, information about a location in a page where ad banner information is provided may be previously determined before the ad consumer enters the page, and in this case, the second information may be transmitted to the ad consumer before the ad consumer enters the page. electronic device 110 . In this case, the electronic device 110 can store the second information in the memory.

In addition to the information about the location where the advertisement banner information is provided, the second information may also contain at least one of user-related information, page-related information and information related to the channel in which the page is provided. For example, the second information may include at least one of: identification information of the user, identification information of a portion of the page on which an advertisement is served, identification information of the page, and identification information of the channel on which the page is served . The electronic device 110 may specify a user based on the second information, specify a part in which an advertisement is provided, specify a page, or specify a channel in which a page is provided.

An example related to the second information is illustrated below in FIG. 3 .

According to an example embodiment, the electronic device 110 may obtain third information including an advertisement effect related to one or more advertisements previously provided by the electronic device 110 (203). The electronic device 110 may determine by based on the history of a plurality of advertising consumers who have flowed into a service related to the electronic device 110 through one or more advertisements previously provided and the activity history of those advertising consumers who have flowed into the service. Obtain the third information based on advertising effect. The advertiser's activity history with respect to services may include information related to the impact of the advertiser's activities on the sale of an item associated with the electronic device 110 or on the provision of services by the electronic device 110 . As an example of the advertising effect, the advertising effect may be determined based on at least one of the following: one or more advertisements previously provided by the electronic device 110 in conjunction with a change in the sales volume of items sold by the electronic device 110, A change in the number of users that the electronic device 110 provides a membership corresponds to a change in the total sales volume of the electronic device 110 , and corresponds to a change in the net profit of the electronic device 110 .

According to an example embodiment, advertising effectiveness may be determined further based on whether an item purchased by an advertising consumer incoming to the service corresponds to an item advertised by one or more advertisements. For example, it may be based on dividing the activity history of an advertisement consumer who has flowed through one or more previously provided advertisements into a service related to the electronic device 110 into a history corresponding to the item advertised using the advertisement and one not associated with the advertisement using the advertisement. Advertisement items correspond to one of the historical results to determine the advertising effect. For example, advertising effectiveness may include a result that quantifies only an effect on an item advertised through one or more advertisements previously provided by electronic device 110 . Alternatively, the advertising effect may include quantifying an effect on an advertisement via one or more advertisements previously provided by the electronic device 110 by reflecting a greater weight on the effect on the advertisement than on an effect on the other items. One result.

The one or more advertisements previously provided by the electronic device 110 may include an advertisement in which banner information is provided in the location information corresponding to the second information. In other words, the third information may include an advertising effect associated with one or more advertisements in which the banner is provided at a location corresponding to the second information. However, the one or more advertisements previously provided by the electronic device 110 are not limited to advertisements in which banner information is provided in the location information corresponding to the second information, and at least one or more of the one or more advertisements previously provided by the electronic device 110 In some, the banner information provided may be different from the location information corresponding to the second information. Additionally, at least some of the one or more advertisements previously provided by the electronic device 110 may have been displayed in relation to a channel other than the channel the user has used.

Although the third information is illustrated in the drawings as being acquired after the first information and the second information are acquired, the timing of acquiring the third information is not necessarily limited to after the first information and the second information are acquired. More specifically, the third information, including ad performance associated with one or more previously served advertisements, may be previously obtained before the ad consumer enters the page, and in this case, the electronic device 110 may be obtained before the ad consumer enters the page. The page previously stored the third information in memory.

The third information may include at least one of the following: advertisement content corresponding to one or more advertisements previously provided by the electronic device 110, related to a channel and a page in which the one or more advertisements were previously provided by the electronic device 110 and information about providing a location in the page corresponding to the advertisement banner information of one or more advertisements previously provided by the electronic device 110. In other words, the third information may include results of analyzing advertisement effects from various angles according to conditions such as advertisement content, a channel in which an advertisement is provided, a page in which an advertisement is provided, and an advertisement banner in which an advertisement is provided.

The electronic device 110 determines the advertisement content provided according to the advertisement banner information based on the first information and the second information (204). According to an example embodiment, the electronic device 110 may further determine the advertisement content based on the third information.

Specifically, the electronic device 110 may acquire the first attribute information including a characteristic of an advertisement consumer, acquire at least one of the characteristics of a page including the advertisement banner information posted on it and a characteristic of a channel providing the page. One of the second attribute information, and determine the advertisement content based on at least one of the first attribute information and the second attribute information. Specifically, the electronic device 110 can obtain the history of advertisement consumers who have flowed into a service related to the electronic device through previously provided advertisements and the history of activities of advertisement consumers for the service, and based on the history of inflow services and the history of the services The activity history obtains the characteristics of the advertising consumer, thereby obtaining the first attribute information. For example, when an ad consumer enters the service by selecting an input for a basketball shoe ad previously displayed on a blog and then purchases basketball jerseys, the first attribute information may include information that corresponds to the ad consumer's feelings about basketball. A characteristic of interests, a characteristic in which advertisers are willing to purchase basketball-related items, and a characteristic in which advertisers are likely to be interested in advertisements displayed on a blog. In addition, the first attribute information may also include a feature in which the corresponding advertisement consumer is likely to respond to a sports-related advertisement or be interested in a sports-related product (such as sportswear).

According to an example embodiment, the electronic device 110 may generate the first attribute information and the second attribute information in response to a page visit of an advertisement consumer, or may generate the first attribute information and the second attribute information and store the first attribute information and the second attribute information are stored in the memory in advance, and then the first attribute information and the second attribute information are retrieved from the memory in response to the advertisement consumer's page visit.

The electronic device 110 may obtain the second attribute information through the following operations: obtaining at least one of a content provision history in a channel, a content provided in the channel, and a visit history of a plurality of advertising consumers to the channel, and A characteristic of the channel is acquired based on at least one of content provision history, provided content, and visit history of a plurality of advertisement consumers. The electronic device 110 may also obtain the second attribute information through the following operations: obtaining at least one of a content providing history in a page, a content provided in a page, and a visit history of a plurality of advertising consumers to a page, And the characteristic of the page is acquired based on at least one of the content providing history, the provided content and the visit history of the plurality of advertisement consumers. In this regard, the advertisement content may be determined based on at least one of the characteristics of the plurality of advertisement consumers who visit the channel and the characteristics of the plurality of advertisement consumers who visit the page.

More specifically, the electronic device 110 may obtain the first category information obtained by categorizing at least some of the history of content provided to the channel or page according to a predetermined first category, and obtain the first category information obtained by categorizing according to a predetermined first category. The second category is the second category information obtained from at least some categories in the history of multiple advertising consumers who visited the channel or page. According to an example embodiment, the first classification information may include a result of classifying the content provided in the channel or page according to the first category.

According to an example embodiment, the first category may include one or more main categories and at least some subcategories of the one or more main categories, and in some cases, the first category may also include The subcategory obtained from the molecular category. As an example, a first category may include major categories such as entertainment, music, news, fashion, and the like, and may include subcategories of entertainment, such as sports, games, and the like, or may include subcategories of fashion, such as a shoe, a Theatre, a hat and whatnot.

According to an example embodiment, the second category may include one or more main categories and at least some subcategories of the one or more main categories, and in some cases, the second category may also include The subcategory obtained from the molecular category. As an example, the second category may include major categories such as an age, a nationality, a gender, interests, and the like, and may include subcategories of age, such as 20+, 30+, 40+, 50+, 60+, and and so on, or may include subcategories of nationality, such as Asia, Europe, Oceania, Africa, North or South America, and so on.

The electronic device 110 can obtain the characteristic of the channel or page based on the first classification information and the second classification information, and can obtain the second attribute information including the characteristic.

According to an example embodiment, the content provision history of the channel or page may include an advertisement displayed in an advertisement banner area corresponding to the advertisement banner information and posts directly posted by the user on the channel or page. In other words, the content providing history of the channel or the page may include an advertising content providing history of the channel or the page. In addition, the advertising content provision history may further include information related to an advertising effect on the advertising content provided from the channel or page. In this case, you can refer to the more detailed content of the advertising effect together with the description of the third information.

According to an example embodiment, the electronic device 110 may determine the advertisement content based on whether the advertisement content can be displayed on a page and a channel and whether an item corresponding to the advertisement content can be provided to at least one of the page and the channel. For example, when the inventory of an item targeted by a particular advertisement content is currently insufficient, the corresponding advertisement content cannot be provided to pages and channels. Another option is that when the item targeted by a particular advertising content is an adult item, the corresponding advertising content cannot be provided to pages and channels. In this regard, the electronic device 110 may manage a blocked list of advertising content that may not be displayed or provided on at least a portion of pages and channels, or items that may be one of the targets of the advertising content.

Depending on the example embodiment, whether the advertising content can be displayed on a page and a channel may be based on whether the advertising content satisfies a predetermined criterion obtained by considering at least one of a characteristic of the page and a characteristic of the channel providing the page to judge. For example, even in the case where an item of particular advertising content is an adult item, when an adult's authentication is required to access pages and channels, corresponding pages and channels may be provided with the corresponding information of an adult. advertising content.

A visit history of a plurality of advertisers to a page or a channel may include information about a time when a plurality of advertisers visit a page or a channel. For example, the visit history may include at least one of the following: information indicating that a specific advertiser has visited the channel at 2:31 pm on May 16, 2021, and information indicating that the specific advertiser has visited the channel in 2021 Visit the page at 2:33 pm on May 16 for information.

In addition, the visit history of the plurality of advertising consumers to the page or channel may further include information about a time period during which the plurality of advertising consumers have visited the page or channel. For example, the visit history may include at least one of the following: information directing a specific ad consumer to stay on the channel from 2:31 pm to 2:48 pm on May 16, 2021, and directing a specific ad Information that consumers stayed on the page from 2:33 pm to 2:37 pm on May 16, 2021.

The electronic device 110 provides the determined advertisement content to the user device 120 (205). The user device 120 posts the received advertisement content on the page, and the posted advertisement content can be displayed on the advertisement consumer device 130 .

FIG. 3 is a diagram illustrating an example of first information and second information according to an example embodiment.

Referring to FIG. 3 , the first information according to an example embodiment may include identification information 310 of an advertisement consumer. In addition, the second information according to an example embodiment may include identification information 320 of a user, identification information 330 of a page, and identification information 340 of a location corresponding to the identification information of a part of the page in which an advertisement is provided. According to an example embodiment, in addition to the identification information 330 of the page, the second information may further include identification information of a channel. Alternatively, the identification information of the channel may be included in the identification information 330 of the page.

Meanwhile, although the first information and the second information are illustrated as being separately acquired in the specification of the present invention, according to an example embodiment, the first information and the second information may be jointly acquired. Furthermore, even when the first information and the second information are acquired separately, the first information and the second information may be jointly managed as integrated information in the memory of the electronic device 110, or the first information and the second information may be used as integrated information Parts are jointly managed (300).

FIG. 4 is a diagram illustrating an example of an operation of determining advertisement content based on first information and second information according to an example embodiment.

Referring to FIG. 4 , according to an example embodiment, the advertisement content can be determined based on the first information and the second information. For example, when the advertising consumer's identification information 310 is a1343 (410), user identification information 320 is a772 (420), page identification information 330 is C113P21 (430) and location identification information 340 is 21 (440 ), based on this, the advertisement content that is determined to be suitable for it can be determined as an advertisement content of sports product and video type advertisement content (450). In this case, the electronic device 110 may further determine the content of the advertisement based on third information obtained by a plurality of advertisement consumers who flowed into a service related to the electronic device 110 through one or more advertisements previously provided. It is obtained by determining the effectiveness of an advertisement based on the activity history of the service and the advertising consumers flowing into the service.

The electronic device 110 can provide the user with the determined advertisement content, and the provided advertisement content can be displayed in an advertisement banner area. For example, when the advertisement content is determined to be sports product and video type advertisement content, an image advertisement of shoes of brand A may be displayed in a banner area (460).

FIG. 5 is a diagram illustrating an example of advertisement banner information according to an example embodiment.

Referring to FIG. 5 , advertisement banner information according to an example embodiment may include information about a position, a size and a shape of an advertisement banner area configured to display advertisement content on a user's page. For example, the advertisement banner information may include information related to: a first banner area 510 displayed as a horizontally long area at one of the upper ends of the page, one of the horizontal and vertical areas at the lower left end of the page A second banner area 520 is displayed in the form of an area with a ratio of 4:3, and a third banner area 530 is displayed in the form of a vertically long area at one of the middle right of the page.

According to an example embodiment, advertisement content of a plurality of items may be displayed according to advertisement banner information. Advertising content for a plurality of items may be displayed for each of the plurality of banner areas, but not limited thereto, and a plurality of advertising content segments may be displayed in one banner area. For example, a diet food related advertisement may be displayed on a left portion of the first banner area 510 , and a furniture related advertisement may be displayed on a right portion of the first banner area 510 . Depending on the example embodiment, when the advertisement content of a plurality of items is provided according to the advertisement banner information, the electronic device 110 may determine in which advertisement area the item is displayed according to a predetermined selection criterion for each item. For example, when the advertisement content of a plurality of items is provided according to the advertisement banner information, among the plurality of items, a display position of an item of a first group can be determined according to a first criterion, and a second group A display position of the item can be determined according to a second criterion.

According to an example embodiment, the electronic device 110 may acquire the third information in further consideration of an advertisement effect that changes when the advertisement content is provided to different banner areas. In this regard, the electronic device 110 may provide differentiated rewards according to which banner area the advertisement content is provided to the user. For example, when an advertisement effect of a case where an advertisement is posted in the first banner area 510 is higher than an advertisement effect of a case where an advertisement is posted in the second banner area 520 or the third banner area 530, because based on A determination is made on the effectiveness of previously provided advertisements, and the electronic device 110 may provide the highest reward to the user when the advertisement content is displayed in the first banner area 510 .

FIG. 6 is a flowchart illustrating an information processing method of an electronic device according to an example embodiment.

Referring to FIG. 6 , the electronic device 110 according to an example embodiment obtains first information related to an advertisement consumer viewing the page according to advertisement banner information posted by a user on the page ( 610 ). In addition, the electronic device 110 acquires second information including information on a position in a page where advertisement banner information is provided ( 620 ). Depending on example embodiments, the electronic device 110 may obtain third information including an advertisement effect related to one or more advertisements previously provided by the electronic device 110 .

The electronic device 110 determines the advertisement content provided according to the advertisement banner information based on the first information and the second information (630). Depending on the example embodiment, the electronic device 110 may further determine the advertisement content based on the third information.

The electronic device 110 provides the determined advertisement content to the user (640). The user can display the received advertisement content at one of the positions of the advertisement banner information on the page, which can be provided to the advertisement consumer.

7 is an illustrative view of a configuration of an electronic device for providing advertising content, according to an example embodiment.

Referring to FIG. 7 , the electronic device 110 includes a transceiver 710 , a processor 720 and a memory 730 . The electronic device 110 can be connected to, and can exchange data with, the user device 120 , other external devices, and the like via the transceiver 710 .

The processor 720 may include one or more devices described above with reference to FIGS. 1 to 6 , or may execute one or more methods described above with reference to FIGS. 1 to 6 . The memory 730 may store information for performing one or more of the methods described above with reference to FIGS. 1-6 . The memory 730 can be a volatile memory or a non-volatile memory.

The processor 720 can execute a program and control the electronic device 110 to provide information. Program code executed by processor 720 may be stored in memory 730 .

In addition, the electronic device 110 of an example embodiment may further include an interface capable of providing information to the user.

Meanwhile, exemplary embodiments of the present disclosure have been disclosed in this specification and drawings. Although specific terms have been used, the specific terms are used in common meanings in order to easily explain the technical content of the present disclosure and help understanding of the present disclosure, but are not intended to limit the scope of the present disclosure. It is obvious to those skilled in the technical field to which the present disclosure pertains that other modified examples based on the technical spirit of the present disclosure are possible in addition to the disclosed example embodiments.

An electronic device or a terminal according to the foregoing example embodiments may include a processor, a memory for storing and executing program data, a permanent storage medium (such as a disk drive), and a device for communicating with an external device. A communication port, a user interface device such as a touch panel, a key or a button and the like. Methods implemented as software modules or algorithms can be stored on a computer readable medium. The method implemented as a software module or algorithm can be as program instructions or computer readable code executable on a processor. Examples of computer-readable recording media include magnetic storage media (e.g., read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.), and optical recording media (e.g., compact disc (CD) -ROM or Digital Versatile Disc (DVD)). The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable program code is stored and executed in a distributed fashion. This medium can be read by a computer, stored in memory, and executed by a processor.

Example embodiments of the invention may be described in terms of functional block components and various processing operations. Such functional blocks may be realized by any number of hardware and/or software components configured to perform the specified functions. For example, example embodiments may employ various integrated circuit (IC) components that can perform various functions under the control of one or more microprocessors or other control devices, such as memory elements, processing elements, logic elements, Lookup tables and whatnot. Similarly, where components of the present disclosure are implemented using software programming or software elements, example embodiments may utilize various algorithms implemented in any combination of data structures, objects, procedures, routines, or other programming elements to Any programming language or scripting language (such as C, C++, Java, assembly language, Python or the like) implementation. Functional aspects may be implemented as algorithms executing on one or more processors. Additionally, example embodiments of the present invention may employ any number of techniques for electronics configuration, signal processing and/or control, data processing, and the like in accordance with the relevant techniques. The terms "mechanism", "element", "part" and "configuration" are used broadly and are not limited to mechanical or physical embodiments. These terms may include software routines of the co-processor and the like.

The example embodiments set forth above are examples only and other example embodiments may be implemented within the scope of the claims set forth later.

100: system 110: Electronic equipment 120: user equipment 130: Advertising Consumer Devices/Consumer Devices 201:Transmit the first information 202: Transmit the second information 203: Get third information 204: Determine the content of the advertisement 205: Provide advertising content 300: The first information and the second information are jointly managed as integrated information 310: Advertising consumer identification information 320: User identification information 330: Identification information of the page 340: Location identification information 410: Advertising Consumer Identification Information 420: User identification information 430: Identification information of the page 440: Location identification information 450: Determine the content of the advertisement 460:Display the image advertisement of brand A's shoes in the banner area 510: first banner area 520: second banner area 530: Third Banner Area 610: Operation 620: Operation 630: Operation 640: Operation 710: Transceiver 720: Processor 730: Memory

FIG. 1 is a schematic configuration diagram illustrating a system for providing advertising content according to an example embodiment. FIG. 2 is a flowchart illustrating an operation of an information processing method of an electronic device in a system for providing advertisement content according to an example embodiment. FIG. 3 is a diagram illustrating an example of first information and second information according to an example embodiment. FIG. 4 is a diagram illustrating an example of an operation of determining advertisement content based on first information and second information according to an example embodiment. FIG. 5 is a diagram illustrating an example of advertisement banner information according to an example embodiment. FIG. 6 is a flowchart illustrating an information processing method of an electronic device according to an example embodiment. 7 is an illustrative view of a configuration of an electronic device for providing advertising content, according to an example embodiment.

110: Electronic equipment

120: user equipment

130: Advertising Consumer Devices/Consumer Devices

201:Transmit the first information

202: Transmit the second information

203: Get third information

204: Determine the content of the advertisement

205: Provide advertising content

Claims (18)

A method of providing advertising content by an electronic device, the method comprising: Obtain the first information related to an advertisement consumer viewing a page based on the advertisement banner information posted on a page by a user related to the electronic device; Obtain the second information containing information about a location in the page where the advertising banner information is provided; Based on the first information and the second information, determine the content of the advertisement provided according to the advertisement banner information; and The advertisement content is provided to the user. The method of claim 1, wherein The first information includes information identifying the advertising consumer, and The second information includes at least one of: identification of the user, identification of the portion of the page on which an advertisement is served, identification of the page, and identification of the channel on which the page is served Information. The method of claim 1, further comprising: obtaining third information comprising an advertising effect associated with one or more advertisements of a banner previously provided by the electronic device to a location corresponding to the second information, The advertisement content is further determined based on the third information. As the method of claim 3, wherein The third information includes at least one of the following items: Advertisement content corresponding to the one or more advertisements; Information relating to the channel and the page on which the advertisement or advertisements are served; and Information about a location in the page that provides advertisement banner information corresponding to the one or more advertisements. The method of claim 3, wherein the obtaining the third information includes: The advertising effect is determined based on a history of a plurality of advertising consumers flowing into a service related to the electronic device through the one or more advertisements and an activity history of the advertising consumers flowing into the service for the service. As the method of claim 5, wherein The advertising effectiveness is further determined based on whether an item purchased by the advertising consumers flowing into the service corresponds to an item advertised by the one or more advertisements. The method of claim 1, wherein the determination of the advertisement content includes: Obtain the first attribute information including one of the characteristics of the advertising consumer; obtaining second attribute information comprising at least one of a property of the page and a property of a channel in which the page is provided; and The advertisement content is determined based on at least one of the first attribute information and the second attribute information. The method as claimed in item 7, wherein the obtaining the first attribute information includes: Obtaining a history of where the advertiser has flowed to the service associated with the electronic device through an advertisement previously provided by the electronic device and a history of the advertiser's activity with respect to the service; and A characteristic of the ad consumer is obtained based on the history in which the ad consumer flows into the service and the history of activity of the ad consumer with respect to the service. The method according to claim 7, wherein the acquiring the second attribute information includes: Obtaining at least one of a content provision history of the channel, content provided in the channel, and a visit history of a plurality of advertisers to the channel; and obtaining the characteristic of the channel based on at least one of the content provision history, the provided content, and the visit history of the plurality of advertisers, Wherein the advertisement content is determined based on the characteristics of the plurality of advertisement consumers visiting the channel. As the method of claim 9, wherein The characteristics of obtaining the channel include: obtaining first category information obtained by categorizing at least some of the content provision history according to a predetermined first category; obtaining second classification information obtained by classifying at least some of the visit histories of the plurality of advertising consumers according to a predetermined second classification; and The characteristic of the channel is obtained based on the first classification information and the second classification information. As the method of claim 9, wherein The content provision history includes one of the channel's advertising content provision history, and The advertisement content provision history includes information related to an advertisement effect of the advertisement content provided in the channel. As the method of claim 9, wherein the visit history of the advertisers includes information about a time when the advertisers visited the channel, and The advertisement content is further determined based on the information about the time when the plurality of advertisers visited the channel and the information about a time when the advertiser visited the channel. Such as the method of claim 7, wherein The acquisition of the second attribute information includes: Obtain at least one of the content provision history of the page, the content provided in the page, and the visit history of a plurality of advertising consumers to the page; and obtaining the characteristic of the page based on at least one of the content provision history, the provided content, and the visit history of the plurality of advertising consumers, The advertisement content is determined based on the characteristics of the plurality of advertisement consumers who visit the page. The method of claim 1, wherein the determination of the advertisement content includes: The advertisement content is determined based on at least one of whether the advertisement content can be displayed on the page and whether an item corresponding to the advertisement content can be provided. The method of claim 14, wherein Whether the advertisement content can be displayed on the page is determined based on whether the advertisement content satisfies a predetermined criterion obtained by considering at least one of a characteristic of the page and a characteristic of a channel in which the page is provided. The method of claim 1, wherein The acquisition of the first information includes: Obtain the cookie information stored in a device corresponding to the advertiser; and The advertisement consumer is identified based on the cookie information. A computer-readable non-transitory recording medium, on which a program for causing a computer to execute the method of claim 1 is recorded. An electronic device for providing advertising content, the electronic device includes: a transceiver; a memory configured to store instructions; and a processor, Wherein the processor is connected to the transceiver and the memory to: Obtain the first information related to an advertisement consumer viewing a page based on the advertisement banner information posted on a page by a user related to the electronic device; Obtain the second information containing information about a location in the page where the advertising banner information is provided; Based on the first information and the second information, determine the content of the advertisement provided according to the advertisement banner information; and The advertisement content is provided to the user.

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