TW201830309A - Customized product marketing method open to different product manufacturers to participate in the production of customized products - Google Patents

Abstract

This invention relates to a customized product marketing platform, and particularly to a customized product marketing platform which is open to different product manufacturers to participate in the production of customized products. The marketing platform allows product manufacturers to propose one or more customized products in accordance with their own production capacities and production costs, and provides a manufacturing template for the customized products according to a preset format of the platform; then, a marketing platform system generates a corresponding customized product design editor, wherein the product design editor can provide a design image for a product designer to edit and design the customized products; and a marketing platform website displays the customized products to attract consumers to purchase.

Description

Customized product marketing platform

The present invention relates to a customized merchandising platform, and more particularly to a customized merchandising platform for opening up to different commodity manufacturers to manufacture customized merchandise.

The artist's creative works can use the method of the creative industry to generate considerable economic value, while the intellectual property of the creative industry can be rewarded to the artist, which can inspire the artist to create more artistic creations, materialize the creativity into daily life, and help more Artists and creative workers can work on creation.

Commodity manufacturers print images of patterns, patterns, or colors on the surface of materials for daily necessities to produce a pleasing appearance. However, most of the products that are economically produced are printed on the surface of commercial materials using specific images. Even though the pattern has been carefully designed, its mass production results have resulted in a monotonous, non-personal design. Monotonous and non-personalized products can no longer satisfy consumers, and consumers are beginning to pursue customized products.

Customized products are usually produced in small quantities, and different patterns, patterns or colors are printed on the surface of each product, and unique designs are used to produce design products with individual tastes. The graphic art creation is printed on the surface of the daily necessities, which makes the monotonous and ordinary daily necessities add artistic beauty, can attract consumers' desire to purchase, and enhance the collection value of the daily necessities.

The manufacturing method of the customized product is generally designed by the customized designer to select the pattern, the edited pattern and/or the text into a customized image, and then the customized design image is printed on the commodity by the printing process. The surface of the material, because the pattern on the product is not a unique design, rather than a large number of repeated printing patterns, it can satisfy consumers who pursue personalized taste products.

At present, most of the marketing methods of customized products are to establish a marketing platform on the Internet. In the customized product marketing platform appearing on the Internet, although there are many different network marketing modes, for example, partial customization The products are stocked first, and some customized products are produced after ordering. Some marketing platforms can only provide ready-made customized products. Some marketing platforms allow consumers to upload their own images to produce customized products. However, these marketing platforms still have their common marketing model. For example, they all provide consumers with online browsing of customized products. They all design images of customized products, and accept consumers to purchase orders online. Commodity manufacturers come to produce customized products.

Although there are a number of different marketing models for customized merchandising platforms, there are some differences and the same, but they can still be summarized into several mainstream marketing models, as explained below:

A customized merchandising platform is to hire artists or product designers to draw or edit customized patterns or image designs for selected products. The marketing platform establishes a customized product database according to its product categories and image classifications. The marketing platform system displays the customized product to attract consumers to purchase, and the consumer can provide the purchased customized product through the marketing platform browsing or searching the marketing platform, and the consumer or the commodity purchaser completes the order procedure online, if the item is When the customized product is no longer in stock, the marketing platform begins to provide the image design to the agreed product manufacturer for the production of the ordered product, and then the product manufacturer delivers the customized product to the marketing platform for distribution to the consumer.

Another customized merchandising platform is in addition to hiring artists to draw customized graphics, as well as providing consumers with image design files for uploading their own customized products, and marketing platform to display design images on customized products. The effect is that after the consumer is satisfied, the order process can be completed online, and the marketing platform provides the image design file of the customized product to the commodity manufacturer for the production of the product, and distributes the customized product after the production.

Another customized merchandising platform is to hire artists to draw patterns, provide consumers with their own designs, and also let consumers use the design editor provided by the marketing platform to design images of their customized products online. The marketing platform displays the design effect of its customized products. After the consumer completes the order process online, the marketing platform provides the image design file of the customized product to the commodity manufacturer for the production of the product, and then distributes the customized product. Goods.

It is worth noting that the marketing process of the above-mentioned customized products is that the marketing platform first selects the product category items, and also prescribes the product manufacturers (outsourced goods manufacturers), and then designs the customized patterns to establish a customized product database. To allow consumers to preview customized products, and to complete the ordering process online, and then the goods are produced by the agreed product manufacturer, and then the customized product distribution process, which can be delivered by the marketing platform or by The product manufacturer delivers directly.

The above-mentioned customized product marketing process is that the marketing platform first selects the product category item, and then the special commodity manufacturer performs the product production, and the process has an obvious disadvantage:

Since the product manufacturer does not participate in the product development process, regardless of how the marketing platform manager works hard, the content of the selected or proposed customized product is always limited to the knowledge of the platform manager, and the result is between different marketing platforms. The competition is to imitate the content of customized products, and there is almost no difference in the merchandise items provided between the marketing platforms.

At the same time, this method, which is completely dominated by the marketing platform, also limits the opportunity for the proposal of the commodity manufacturer. The creative goods of the commodity manufacturer cannot be effectively transmitted to the consumers, and the creative goods lack the evaluation of the manufacturers. The creative will of the commodity manufacturers tends to be low. Consumers can only find desirable customized products in a limited number of commodity items.

Moreover, this kind of lack of marketing platform always sells a wide variety of customized products to a number of turnkey manufacturers. As a result, the production cost of customized goods cannot be effectively reduced, and the price is too high. Reduce the circulation of customized goods.

In order to improve the shortcomings of the above-mentioned customized merchandising platform, the present invention provides an innovative method for producing customized merchandise, and an innovative customized merchandising platform not only opens up images of customized products provided by different artists, but also opens up to different customers. Manufacturers of manufactured goods propose commodity items and supply customized products.

The invention provides a customized product marketing platform that can be involved in a proposed commodity item by a commodity manufacturer, and allows the commodity manufacturer to propose one or more customized commodities according to their own production capacity and production cost, and the implementation method is the commodity manufacturer. The customized merchandising platform format provides the manufacturing template for the customized merchandise, and then the platform system generates a design template for the customized merchandise design editor, which is customized by the product designer on the design template of the online design editor. The image design of the product, the design result is generated by the design editor, a customized product design file, and the marketing platform displays the customized product on the platform website according to the design file, so as to attract consumers to purchase.

Among the production capacity of the product manufacturer, the product manufacturer may propose a project with different specifications for the existing product based on the previous production experience, production equipment, materials, and manpower, and may also propose a project proposal for the newly developed product of the product manufacturer. As long as the product manufacturer believes that the proposed product is suitable for production in a customized manner and has a profit opportunity, the product manufacturer can submit an application for supplying the product to the customized product marketing platform as a supplier, and then the marketing platform manager The application is reviewed, and the so-called review may include confirmation of the product manufacturer's ability to perform, inspection sample quality, and the like.

Among them, the production cost of the commodity manufacturer, the commodity manufacturer can evaluate the production cost of the customized commodity for the proposed commodity based on the previous production experience, production equipment, materials, and manpower, only if there is a profit opportunity. It is easier to manage the quality of customized products than the willingness to apply for a custom-made product supplier.

Among them, the customized products can be typical custom products but have different materials or sizes, such as T-shirts with special fabrics, oversized pillows, special styling bags, etc., and may also be newly developed by product manufacturers. The merchandise, as long as the merchandise manufacturer believes that the merchandise is suitable for the production of customized methods, and has profit opportunities, there is no need to limit its merchandise items.

Where a template is manufactured and a product manufacturer proposes a product, there should be a set of manufacturing templates in the manufacturing process of the product, which may be a stencil for transfer, or a software device data for printing, etc. The manufacturing template has a certain corresponding format, such as an effective printing range, etc., and there are different specification conventions for different commodity items, and the image design file transmitted by the marketing platform is converted by the product manufacturer into a file corresponding to the manufacturing template. The production equipment can read the data of the manufacturing template file, so the product manufacturer should propose the manufacturing template specification of the commodity item when the marketing platform agrees to the proposal.

The design editor and the marketing platform generate a corresponding design editor from the platform system after obtaining the manufacturing template specifications provided by the product manufacturer. The design editor has a graphic design and graphic editing interface, which allows the artist to Online design and editing of customized product images, image data after completion of design editing can be stored as a data format readable by the manufacturer's production equipment.

Using the design editor, the artist can design and edit one or more patterns or texts into a customized product image, and can also perform editing operations such as moving, rotating, and overlapping.

The design editor of the marketing platform can also provide previews of customized product images, temporary design files or offline editing.

Regarding the design template, when the artist selects a product to be customized image design, the design editor of the marketing platform system will provide a design template in which the artist designs and edits the image of the customized product, and designs The template has a certain convention format, such as a valid printing range.

The design template is converted from the format of the manufacturing template provided by the product manufacturer, and a design template corresponds to only one item, so the artist previews the customized image and the customized production of the product manufacturer. The products are consistent and will not be inconsistent after the transfer.

The invention provides a customized product marketing platform, wherein an image of a customized product is designed by a product designer (including an artist, a professional designer or a general consumer) using a platform system design editor and provided by a design editor. The customized product design is carried out on the template, and the design result is generated by the design editor to generate a customized product design file. The marketing platform displays the customized product on the platform website according to the design file, and the product purchaser on the marketing platform website. Including the general consumer, the corporate group or the artist himself can browse and order the customized product, and the marketing platform transmits the design file of the customized customized product to the product manufacturer, and the product manufacturer manufactures the customized product according to the design file. .

The feature is that the customized product marketing platform system is open to different commodity manufacturers to participate, the commodity manufacturer proposes a new customized commodity item, and the commodity manufacturer provides the manufacturing template of the customized product, and the platform system The manufacturing template is converted into a design template for a corresponding design editor.

With regard to the customized product marketing platform of the present invention, please refer to FIG. 1 for explaining the flow of an embodiment of the customized product marketing platform of the present invention. The following describes the operation method of the marketing platform in detail by the steps of the main embodiment, wherein the user of the marketing platform Take the member registration of the completed platform website as an example.

101 Commodity Manufacturer Login The product manufacturer must log in to the platform website to use the marketing platform service. The product manufacturer should also complete the membership registration of the platform website before logging in, and read the contract carefully to understand its rights and obligations.

102 Selecting the merchandise item The merchandise manufacturer can first browse the merchandise type of the marketing platform and select one or more merchandise items, which may be customized products already in the current marketing platform, but some changes may also be new to the merchandise manufacturer. Developed goods.

103 Fill in the application form The customized manufacturer of the product manufacturer to be a marketing platform must confirm its qualifications according to certain procedures, and the product manufacturer can fill in the detailed application materials online.

104 The platform administrator confirms that the application platform administrator receives the application information of the commodity manufacturer as a review decision for the consent application or the disapproval application. The review process may involve requesting the product manufacturer to provide samples and verify the sample quality, or the credit product. Manufacturer's ability to perform, etc.

105 After the product manufacturer uploads the manufacturing template and agrees to the product manufacturer's application, the marketing platform requires the product manufacturer to upload the product manufacturing template of the application project, and a product should have a special manufacturing template, which is used for the product. The production equipment for customized goods, the manufacturing template will be converted from the marketing platform system to produce a design template for the design editor.

The 106 platform system generates a new design template, and the update design template database marketing platform system converts the uploaded manufacturing template to a new design editor design template, and updates the customized system design template database of the platform system. The template database provides a product designer to browse or retrieve to find out what customizations can be used for design.

111 product designer registration product designer must use the marketing platform before logging in to the website. The product designer can be an artist or a professional customized product designer. Of course, the marketing platform of the present invention can also provide general consumers based on fun or curiosity. Customized product design.

112Browse and select commodity items The product designer browses the design template database of the design editor and selects the product items that are intended to be designed. The product designer can also directly select the customized products displayed on the marketing platform website, and link to the intended design. Commodity item.

The 113 platform system provides a design editor. After the merchandise designer selects the merchandise project that he or she wants to design, the marketing platform system provides a customized merchandise design editor, and the design editor includes a design template.

114 Product Designer Design Editor Customized Product Image The product designer can use the design editor's design template to design an image of a customized product online. The design editor can design and edit one or more patterns or texts. Performing operations such as moving, rotating, or overlapping, design editing becomes a customized product image.

115 Confirming the Customized Product Design Image After the product designer completes the design image of the customized product, the design function provided by the marketing platform system can be used to verify the design effect to confirm the design pattern of the customized product.

116 Providing a Customized Product Description After confirming the design image of the customized product, the product designer can provide a description for the customized product that has been designed, and the product description helps the consumer to understand the customized product. The design can also be used for the classification or retrieval of goods.

117 Storing Customized Product Design Archives After confirming the design image and related description of the customized product, the product designer stores it as a design file for the customized product.

118 generating a new image file, updating the customized product graphic file database platform system to generate a new customized product image file of the product designer's design file, and updating the image file database of the customized product, The image archive database provides consumers with a browse or search to find out which customized products are available for purchase on the marketing platform.

121 When a product purchaser logs in to a consumer, simply browsing the customized product of the marketing platform website does not need to be registered or registered first, but the purchaser who wants to use the marketing platform to purchase the customized product should log in to the website first, and the purchaser of the product is logged in. The registration information can be used to purchase the purchase information of the customized goods online.

122 Selecting a Customized Product Category Consumers can select a customized product category from the portal of the marketing platform, and the marketing platform leads to a professional website where consumers select different customized product categories, among which different commodity professional websites, for example, related clothes Websites for customized products, websites for customized products for daily necessities, or websites for customized products for communication products are designed to simplify the display of customized products, and consumers do not have to be disturbed by unrelated products. Distraction can more effectively reach interested products.

The 123 platform system provides customized merchandise catalogue consumers to be guided to the professional website of their choice of customized merchandise categories. The platform system provides different customized merchandise catalogues, and the catalogue is selected by the customized merchandise database. This catalogue shows a variety of popular customized products.

124 Viewing Catalogues and Searching Databases Consumers looking for customized products that they wish to purchase can browse the customized catalogue or retrieve the customized merchandise database.

125 platform system provides order information consumer point selection of customized goods items, the platform system provides ordering information of the customized goods, order information display includes customized product pricing, volume purchase discount, payment method, packaging or distribution, etc. Description.

126. The purchaser fills in the purchase order. When the consumer intends to purchase the customized product, the consumer first fills in the relevant information to become the purchaser of the product on the marketing platform, and the purchaser who has logged into the website only needs to fill in the platform system to display the purchase order, in addition Consumers can also browse the customized products displayed on the platform website and directly purchase customized products with the marketing platform administrator.

127 Confirming the contents of the purchase order The purchaser confirms the contents of the purchase order to determine the content, quantity, delivery address and other information of the customized product. The purchaser confirms that the order information is correct and uploads to the marketing platform.

131 Transfer Order Order Information After the marketing platform confirms the contents of the order form, the platform system transmits the order form information to the product manufacturer, wherein the order form information includes the design file of the ordered customized product.

132 Production of Customized Goods Upon receipt of the purchase order information, the product manufacturer converts the design file into a corresponding manufacturing template and uses the manufacturing template to produce the ordered customized product.

133 Distributing Customized Goods After the production of customized products ordered, the product manufacturer shall deliver the customized products to the purchaser of the goods, or deliver them to the delivery address specified in the order form, or be customized to the marketing platform. The commodity warehouse, and then the marketing platform manager distributes the customized goods to the purchaser of the goods.

101‧‧‧Commodity manufacturer login

102‧‧‧Select commodity items

103‧‧‧ Fill in the application form

104‧‧‧ Platform Manager confirms the application

105‧‧‧Commodity manufacturers upload manufacturing templates

106‧‧‧The platform system generates new design templates and updates the database

111‧‧‧Commodity designer login

112‧‧‧Browse and select commodity items

113‧‧‧The platform system provides a design editor

114‧‧‧Commodity designers design and edit customized product images

115‧‧‧Confirm customized product design image

116‧‧‧Provided instructions for providing customized products

117‧‧‧Storage of customized product design files

118‧‧‧ Generate new image files, update the database

121‧‧‧Commodity purchaser login

122‧‧‧Select customized product categories

123‧‧‧ platform system provides commodity catalogue

124‧‧‧View catalogue, search database

125‧‧‧ platform system provides ordering information

126‧‧‧Commodity purchaser fill in the purchase order

127‧‧‧Confirm purchase order content

131‧‧‧Transfer order information

132‧‧‧Production of customized goods

133‧‧‧Distribution of customized goods

Figure 1 illustrates an embodiment flow of a customized merchandising platform of the present invention.

Claims (5)

A customized merchandising platform, in which an image of a customized product is designed by a design designer provided by a design editor of a marketing platform, and the design result is designed by a design editor. Generating a customized product design file, the marketing platform displays the customized product on the platform website according to the design file, and the product manufacturer manufactures the customized product according to the design file; wherein the marketing platform is open to the product manufacturer to propose the manufacturer Customized goods, and a manufacturing template provided by the product manufacturer, the marketing platform system converts the manufacturing template into a corresponding design editor design template, and the product designer designs and edits the customized product image on the design template. . For example, in the customized product marketing platform described in claim 1, wherein the consumer can browse the customized products displayed on the platform website, and order the customized products online, and the customized platform for ordering the customized products. The design file is transmitted to the commodity manufacturer, and the product manufacturer manufactures the customized product based on the design file. For example, in the customized product marketing platform described in claim 1, in which the consumer can browse the customized products displayed on the platform website, and directly purchase the customized products with the marketing platform administrator, and the marketing platform will order the products. The design file of the customized product is transmitted to the commodity manufacturer, and the commodity manufacturer manufactures the customized product based on the design file. For example, in the customized product marketing platform described in claim 1, wherein after the customized product is ordered to be produced, the product manufacturer delivers the customized product to the purchaser of the product, or delivers to the purchase order. Delivery address. For example, the customized product marketing platform described in claim 1 of the patent scope, wherein after the customized product is ordered to be produced, the commodity manufacturer distributes the customized commodity warehouse to the marketing platform, and then the distribution platform manager distributes Customized goods to the purchaser of the goods.