CN108446941A - Customized commodity marketing platform - Google Patents

Abstract

The invention provides a customized commodity marketing platform, in particular to a customized commodity marketing platform which is opened to different commodity manufacturers to participate in the production of customized commodities.

Description

Customized commodity marketing platform

technical field

The invention relates to a marketing platform, in particular to a customized commodity marketing platform that is open to different commodity manufacturers to participate in the manufacture of customized commodities.

Background technique

The creative works of artists can use the method of cultural and creative industries to generate considerable economic value, and the operating benefits of the cultural and creative industries can give back to artists, which can encourage artists to create more artistic creations, materialize creativity, and penetrate into daily life. Help more artists and creative workers to devote themselves to creation.

Commodity manufacturers will print some images such as patterns, patterns or colors on the surface of the materials of daily necessities to produce a pleasing appearance. The patterns are carefully designed, but the mass production results in monotonous and impersonal designs. Monotonous and uncharacteristically designed products can no longer satisfy consumers, and consumers begin to pursue customized products.

Custom-made products are usually produced in small quantities. Images such as different patterns, patterns or colors are printed on the material surface of each product, and unique images are used to produce design products with individual taste. Among them, the artist's graphic art The creation is printed on the surface of the material of daily necessities, adding artistic beauty to the monotonous and ordinary daily necessities, attracting consumers' desire to buy, and enhancing the collection value of the daily necessities.

The manufacturing method of customized products is generally that the customized designer selects the pattern, edits the pattern and/or text to design a customized image, and then uses the printing process to print the customized design image on the material surface of the product. The patterns are all unique designs, rather than a large number of repeated printed patterns, so they can satisfy consumers who pursue individual and tasteful products.

At present, most of the marketing methods for customized products are to establish marketing platforms on the Internet. Among the customized product marketing platforms that appear on the Internet, although there are many different network marketing models, for example, some customized products are in stock first, Some customized products are produced after ordering, some marketing platforms can only provide ready-made customized products, and some marketing platforms allow consumers to upload their own images to produce customized products; however, these marketing platforms still have their common marketing model, For example, both allow consumers to browse customized products online, design images of customized products first, accept consumers to place orders online, and have a small number of commodity manufacturers turnkey production of customized products.

Although there are many customized commodity marketing platforms with different marketing models, there are some differences and similarities among them, but they can still be summarized into several mainstream marketing models, as explained below:

One of the customized product marketing platforms is to hire artists or product designers to draw or edit customized patterns or image designs for the selected products. The marketing platform establishes a customized product database according to the product types and image classifications, and the marketing platform displays them systematically. The customized product is to attract consumers to buy. Consumers browse or search for customized products that can be purchased on the marketing platform website. After the consumer or product buyer completes the order process online, if the ordered customized product is no longer available When inventory is in stock, the marketing platform starts to provide the image design to the agreed product manufacturer to produce the ordered product, and then the product manufacturer delivers the customized product to the marketing platform, and then distributes it to consumers.

Another customized product marketing platform is that in addition to hiring artists to draw customized patterns, it also provides consumers with uploading their own image design files of customized products. The marketing platform displays the design effect of the design images on customized products. After the customer is satisfied, the order process can be completed online, and the marketing platform provides the image design file of the customized product to the product manufacturer for product production, and delivers the customized product after production.

Another customized product marketing platform is to not only hire artists to draw patterns and allow consumers to upload their own patterns, but also enable consumers to use the design editor provided by the marketing platform to design images of their customized products online. , the marketing platform displays the design effect of its customized products. After consumers complete the order process online, the marketing platform provides the image design files of the customized products to the product manufacturer for product production, and then delivers the customized products.

It is worth noting that the marketing process of the above-mentioned customized products is that the marketing platform first selects the types of products, and at the same time agrees with the product manufacturer (outsourced product manufacturer), then designs the customized pattern, and establishes the customized product database. Consumers preview customized products and complete the ordering process online, then the agreed product manufacturer will produce the product, and then the customized product delivery program, which can be delivered by the marketing platform provider or directly by the product manufacturer .

The above-mentioned customized product marketing process is that the marketing platform first selects the product category items, and then the product is produced by the contracted product manufacturer. There is an obvious shortcoming in this process:

Since the product manufacturer does not participate in the product development process, no matter how hard the marketing platform manager works, the content of the customized product selected or proposed is always limited to the platform manager's cognition. The content of customized products is competing to imitate the content of customized products, and there is almost no difference in the product items provided by each marketing platform.

At the same time, this method completely dominated by the marketing platform also limits the opportunities for product manufacturers to make proposals. The creative products of product manufacturers cannot be effectively disseminated to consumers, and creative products lack consumer evaluation. The willingness of product manufacturers to innovate tends to Low, consumers can only find desirable customized products in a limited number of product items.

Moreover, this kind of marketing platform lacking in variety always entrusts a large number of customized products to a small number of turnkey manufacturers for production. As a result, the production cost of customized products cannot be effectively reduced, and the excessively high pricing also reduces customization. opportunities for the distribution of commodities.

Contents of the invention

In order to improve the shortcomings of the above-mentioned customized commodity marketing platform, the present invention provides an innovative customized commodity production method. The innovative customized commodity marketing platform is not only open to different artists to provide customized commodity images, but also open to the manufacture of different customized commodities. Suppliers propose commodity items and supply customized commodities.

The present invention provides a customized commodity marketing platform where commodity manufacturers can participate in proposing commodity items, so that commodity manufacturers can propose one or more customized commodities according to their own production capacity and production cost. The customized product marketing platform format provides the manufacturing template of the customized product, and then the platform system generates a design template of the customized product design editor, and the product designer performs the image design of the customized product on the design template of the online design editor As a result of the design, a customized product design file is generated by the design editor, and the marketing platform displays the customized product on the platform website according to the design file to attract consumers to buy.

Among them, the production capacity of the product manufacturer, based on the previous production experience, production equipment, materials and manpower, the product manufacturer can propose projects with different specifications for existing products, and may also propose new product development projects for product manufacturers Proposal, as long as the product manufacturer believes that the proposed product is suitable for customized production and has profit opportunities, the product manufacturer can submit an application for supplying products to the customized product marketing platform, become a supplier, and then the marketing platform The administrator reviews the application, and the so-called review may include confirming the manufacturer's ability to perform the contract, inspecting the quality of the sample, and so on.

Among them, the production cost of the product manufacturer, based on the previous production experience, production equipment, materials and manpower, the product manufacturer can evaluate the production cost of the customized product for the proposed product, and only when there is a profit opportunity Willing to submit an application to become a customized product supplier, so that it is easier to manage the quality of customized products.

Among the proposals, customized products can be typical customized products with different materials or sizes, such as T-shirts with special fabrics, oversized pillows, bags with special shapes, etc., or they may be newly developed by product manufacturers. Commodities, as long as the commodity manufacturer believes that the commodity is suitable for customized production and has profit opportunities, there is no need to set restrictions on its commodity items.

Among them, the manufacturing template, when the product manufacturer proposes a product, there should be a set of manufacturing templates in the product manufacturing process, which can be a screen for transfer printing, or a software program data for printing and other interfaces that can be used by production equipment , the manufacturing template has a certain corresponding format, such as the effective printing range, etc., and there are different specifications for different commodity items. The image design file transmitted by the marketing platform is converted by the product manufacturer into a file corresponding to the manufacturing template. The production equipment can read the data of the manufacturing template file, so the product manufacturer should submit the manufacturing template specifications of the product item when the marketing platform agrees to its proposal.

For the design editor, after the marketing platform obtains the manufacturing template specifications provided by the product manufacturer, the platform system will generate a corresponding design editor. The design editor has an interface for pattern design and graphic editing, allowing artists Design and edit customized commodity images online, and the image data after design editing can be stored in a data format that can be read by the production equipment of the commodity manufacturer.

Artists can use the design editor to design and edit one or more patterns or texts to become a customized product image, and can also perform editing operations such as moving, rotating, and overlapping.

The design editor of the marketing platform can also provide functions such as previewing customized product images, temporarily storing design files, or editing offline.

As for the design template, when an artist chooses a product for customized image design, the design editor of the marketing platform system will provide a design template, and the artist can design and edit the image of the customized product in the design template, and the design template has certain stipulations Format, such as valid printing range, etc.

Among them, the design template is converted from the format of the manufacturing template provided by the product manufacturer, and a design template only corresponds to one product, so the artist's preview of the customized image will be consistent with the customized product produced by the product manufacturer. Consistent, there will be no inconsistency after file conversion.

A customized product marketing platform, characterized in that the image of the customized product is designed by the product designer using the design template provided by the design editor of the marketing platform, and the design result is generated by the design editor. Customized product design files, the marketing platform displays customized products on the platform website based on the design files, and the product manufacturer manufactures customized products based on the design files;

Among them, the marketing platform is open to different commodity manufacturers. The commodity manufacturer proposes a new customized commodity project, and the commodity manufacturer provides a manufacturing template. The marketing platform system converts the manufacturing template into a design for a corresponding design editor. Templates, product designers design and edit customized product images on the design templates.

Among them, consumers can browse the customized products displayed on the platform website and order customized products online. The marketing platform transmits the design file of the ordered customized product to the product manufacturer, and the product manufacturer manufactures the customized product according to the design file. commodity.

Among them, consumers can browse the customized products displayed on the platform website, and directly negotiate with the manager of the marketing platform to purchase customized products. The marketing platform transmits the design files of the ordered customized products to the product manufacturer. The design dossier manufactures custom merchandise.

Among them, after the production of the ordered customized product is completed, the product manufacturer will deliver the customized product to the product purchaser, or to the delivery address specified in the order form.

Among them, after the ordered customized products are produced, they will be delivered by the product manufacturer to the customized product warehouse of the marketing platform, and then the manager of the marketing platform will deliver the customized products to the product buyers.

The beneficial effects of the present invention are: the present invention provides an innovative customized commodity production method, and the innovative customized commodity marketing platform is not only open to provide customized commodity images by different artists, but also open to propose commodity items by manufacturers of different customized commodities , Supply customized products.

Description of drawings

Fig. 1 is a flowchart of an embodiment of the customized commodity marketing platform of the present invention.

Detailed ways

The present invention provides a customized product marketing platform, wherein, the image of the customized product is designed by the product designer (including artist, professional designer or general consumer) using the platform system design editor, and the design template provided by the design editor Customized product design is carried out on the website, and the design result is a customized product design file generated by the design editor. The marketing platform displays customized products on the platform website based on the design file, and attracts product buyers on the marketing platform website, including general consumption. Investors, business groups or artists themselves can browse and order customized products, and the marketing platform will transmit the design files of the ordered customized products to the product manufacturer, and the product manufacturer will manufacture customized products based on the design files.

Among them, the customized commodity marketing platform system is open to different commodity manufacturers to participate. The commodity manufacturer proposes a new customized commodity project, and the commodity manufacturer provides the manufacturing template of the customized commodity, and the platform system uses the manufacturing template Convert to a design template for a corresponding design editor.

Regarding the customized commodity marketing platform of the present invention, please refer to Fig. 1, which is a flowchart of an embodiment of the customized commodity marketing platform of the present invention. The steps of the main embodiments are used to describe the operation method of the marketing platform in detail below, wherein the use of the marketing platform Take the member registration of the platform website as an example.

101 product manufacturer login

Commodity manufacturers must log in on the platform website to use the services of the marketing platform. Commodity manufacturers should also complete the membership registration of the platform website before logging in, and read the contract in detail to understand their rights and obligations.

102 select commodity item

Commodity manufacturers can browse the product categories of the marketing platform first, and select one or more commodity items. The commodity items can be customized products that already exist on the marketing platform, but there will be some changes, or they may be new products of the commodity manufacturer. developed products.

103 fill in the application form

Commodity manufacturers who want to become customized commodity suppliers on the marketing platform must confirm their qualifications according to certain procedures, and commodity manufacturers can fill in detailed application data online.

104 The platform manager confirms the application

When the platform administrator receives the application materials from the product manufacturer, when he or she makes a review decision whether to approve the application or not, the review process may involve requiring the product manufacturer to provide samples and verify the quality of the samples, or credit the product manufacturer's ability to perform contracts, etc.

105 Commodity manufacturers upload manufacturing templates

After agreeing to the product manufacturer's application, the marketing platform requires the product manufacturer to upload the product manufacturing template of its application project according to the agreement, and a product should have an exclusive manufacturing template, which is applied to the production equipment of the customized product. The manufacturing template will be converted into a design template for the design editor by the marketing platform system.

The 106 platform system generates a new design template and updates the design template database

The marketing platform system converts the uploaded manufacturing template into a design template of a new design editor, and updates the customized product design template database of the platform system. The design template database is provided for product designers to browse or retrieve, and find out what can be used Customized products based on design.

111 product designer login

Product designers must first log in to the website before using the marketing platform. The product designer can be an artist or a professional customized product designer. Of course, the marketing platform of the present invention can also provide general consumers with customized product design based on fun or curiosity. .

112 Browsing and selecting commodity items

The product designer browses the design template database of the design editor and selects the product item to be designed. The product designer can also directly click on the customized product displayed on the website of the marketing platform to link to the product item to be designed.

113 platform system provides design editor

After the product designer selects the desired product item, the marketing platform system provides a customized product design editor, which includes a design template.

114 product designers, designers, editors, and customized product images

Commodity designers can use the design templates of the design editor online to design images of customized products. The design editor can design and edit one or more patterns or text, and perform operations such as moving, rotating or overlapping. Design editing becomes a customized Product image.

115Confirm customized product design image

After the product designer completes the design image of the customized product, he can use the preview function provided by the marketing platform system to check the design effect to confirm the design pattern of the customized product.

116 Provide customized product related instructions

After confirming the design image of the customized product, the product designer can provide relevant instructions for the customized product that has been designed. The product description helps consumers understand the design of the customized product, and can also be used for product classification or search.

117 Store customized product design files

After confirming the design image and related description of the customized product, the product designer saves it as a design file of the customized product.

118 Generate a new image file and update the customized product graphic file database

The platform system generates a new customized product image file from the design file of the product designer, and updates the image file database of the customized product. The image file database is provided for consumers to browse or search, and to search for any customized products on the marketing platform. available for purchase.

121 product purchaser login

Consumers do not need to register or log in first when simply browsing the customized products on the marketing platform website, but product buyers who intend to use the marketing platform to purchase customized products should log in to the website first, and the registration data registered by the product buyer can be used online. Order form filling materials for customized products.

122Select the type of customized product

Consumers can choose customized product types from the portal website of the marketing platform, and the marketing platform guides consumers to select professional websites for different types of customized products. Among them, professional websites for different products are, for example, websites for customized products related to clothes, related Websites for customized products for daily necessities or websites for customized products related to communication products. This design helps to streamline the display of customized products. Consumers do not need to be distracted by irrelevant products and can contact interested parties more effectively. Products of.

The 123 platform system provides customized product catalogs

Consumers are guided to the professional website where they choose the types of customized products. The platform system provides different customized product catalogs, which are selected from the customized product database, and the catalog displays various popular customized products.

124 Browsing catalogs, searching databases

Consumers looking for customized products they want to buy can browse customized product catalogs or search customized product databases.

125 platform system provides ordering information

When a consumer chooses a customized product item, the platform system provides order information for the customized product, and the order information display includes descriptions such as the price of the customized product, discounts for mass purchases, payment methods, packaging or delivery, etc.

126 Commodity buyers fill in the order form

When a consumer wants to purchase a customized product, the consumer first fills in the relevant information to become a product buyer on the marketing platform, and the product buyer who has logged in to the website only needs to fill in the platform system to display the order form. In addition, consumers can also browse the platform website After displaying the customized products, directly negotiate with the marketing platform manager to purchase customized products.

127Confirm the content of the purchase order

The commodity buyer confirms the content of the order form again to determine the customized commodity content, quantity, delivery address and other information, and the buyer confirms that the order data is correct and then uploads it to the marketing platform.

131 Transmitting purchase order data

After the marketing platform confirms the content of the order form, the platform system transmits the order form data to the product manufacturer, wherein the order form data includes the design file of the ordered customized product.

132 Production of customized products

After receiving the purchase order data, the product manufacturer converts the design file in it into a corresponding manufacturing template, and uses the manufacturing template to produce the ordered customized product.

133 Delivery of customized products

After the ordered customized product is produced, the product manufacturer will deliver the customized product to the product buyer, or to the delivery address specified in the order form, or to the customized product warehouse of the marketing platform, and then managed by the marketing platform The person delivers the customized product to the product buyer.

Claims (5)

1. a kind of customization goods marketing platform, wherein the image for customizing commodity is that commodity design people uses marketing platform The graphical design for stencil plate the being customized commodity that design editing device is provided, design result are generated by design editing device One customizes commodity design archives, and marketing platform, which is shown according to the design archives on platform website, customizes commodity, commodity system It makes quotient and manufactures customization commodity according to the design archives；

It is characterized in that, marketing platform is opened to different goods manufacturers, by the new customization commodity of goods manufacturer motion Project, and a manufacture masterplate is provided by goods manufacturer, which is converted the design answered in a pair by marketing platform system The stencil plate of editing machine, commodity design people carry out customizing on stencil plate the design editing of commodity image.

2. customizing goods marketing platform as described in claim 1, which is characterized in that consumer can browse through on platform website The customization commodity of displaying, and online ordering customizes commodity, marketing platform is by the design archives of the customization commodity of order It is transferred to goods manufacturer, goods manufacturer manufactures according to the design archives and customizes commodity.

3. customizing goods marketing platform as described in claim 1, which is characterized in that consumer can browse through on platform website Customization commodity of displaying, and customization commodity are directly contacted for purchasing with marketing platform administrator, marketing platform is by the customization of order Change the design file transmission of commodity to goods manufacturer, goods manufacturer manufactures according to the design archives and customizes commodity.

4. customizing goods marketing platform as described in claim 1, which is characterized in that the customization commodity production of order is completed Afterwards, it is dispensed by goods manufacturer and customizes commodity to commodity purchasing people, or be distributed to the delivery address specified by order form.

5. customizing goods marketing platform as described in claim 1, which is characterized in that the customization commodity production of order is completed Afterwards, it is distributed to the customization merchandise warehouse of marketing platform by goods manufacturer, then is dispensed by marketing platform administrator and customizes quotient At product to commodity purchasing people.