201251431 六、發明說明： 【發明所屬之技術領域】 [0001] 本發明是有關於一種媒體服務系統及其方法，特別β有 關於一種應用多端結合，以提供商家優惠的互動式媒體 服務系統及其方法。 [先前技術] [0002]目前，價格優惠在行鎖及商業模式中具有舉足輕重的重 要性，對於商業人員而言，吸引消費者是最重要的工作 ，商業優惠便是主要考量途徑之一，如：價格折扣等 目前商業優惠媒介包括網路、平面雜誌、報紙及電視等 …。然而’上述商業優惠媒介屬於被動式拉取（puli)之 資訊傳播，優惠提供者在上述大眾媒介發佈商業優库媒 介時，無法針對消費者的需求性，容易導致商業利益之 效果不彰，對於消費者而言，多餘的商業優惠亦是種困 擾。 [0003] 再者’近年來，媒體播放工具越來越普及，包含在電視 Ο 上加裝機上盒（Set Top Box, STB)系統，及其衍伸出 的網路電視（IP-TV)及隨選電視（Movie on Demand， MOD) ’透過IP通訊協定來進行傳輸的電視影像播送服務 ’可以自由選擇想要收看的内容以及播放的時間，在網 路上點選希望收視的内容’甚至可以在播放中選擇播放 的段落，這樣就可以更方便地配合個人時間來安排。 [0004] 100120062 如上所述，電視是每個家庭幾乎必備的物品，然而，大 部分的使用者都還只是用來收看電視節目居多，目前少 有針對電視及其STB系統之優點，例如易操作、便利性等 表單編號 A_1 % 3 1/^ 22 I 1002033934-0 201251431 優勢作出其他應用。有鑑於此，對於商業產業來說，消 費者對於商業優惠之明確需求越來越咼，本發明依此想 法，提供以數位電視系統用戶為對象之互動式媒體服務 系統及其方法。 【發明内容】 [0005] 有鑑於上述習知技藝之問題，本發明之目的就是在提供 一種互動式媒體服務系統及其方法，以提供便利、易操 作且切合消費者需求之商業優惠。 [0006] 本發明之目的係在提供一種以數位電視用戶端為對象之 互動式媒體服務系統及其方法，藉由一用戶篩選條件， 可提供用戶需求端一商店端之優惠内容，提升其廣播效 果’甚至進一步搭配其他回饋方式，藉以同時滿足數位 電視用戶端及商店端的需求；透過本發明之以數位電視 用戶端為對象之互動式媒體服務系統及其方法，可提高 數位電視用戶端使用之意願，並提供優惠内容之商店端 新的優惠内容發佈平台。 [0007] 根據本發明之另一目的’提出一種互動式媒體服務系統 ，其包含一用戶需求端、一互動式媒體平台、一簡訊發 布平台、一通訊端及一商店端。用戶需求端提供一漸進 選單以點選至少一對應一商店端之優惠資訊，互動式媒 體平台則透過點選優惠資訊之動作以發出一用戶需求。 簡訊發布平台接收並判別用戶需求’傳輸一優惠簡吼及 一認逢負5凡。通訊端接收该優惠簡訊，商店端接收^證 資訊。其中，商店端係媒合優惠簡訊及認證資訊。 [0008] 100120062 根據本發明之再一目的，提出一種互動式媒體服務方法 表單編號Α0101 第4頁/共22頁 1002033934-0 201251431 ，其包含顯示至少一漸進選單於一用戶需求端；透過漸 進選單點選一對應一商店端之優惠資訊，以發出一用戶 需求；透過接收並判別用戶需求傳輸—優惠簡訊至由用 戶需求端設定之一通訊端，及一認證資訊至商店端；以 及媒合優惠簡訊及該認證資訊。 [0009] Ο [0010]❾ [0011] 【實施方式】 請參閱第1Α圖’其係為本發明之互動式媒體服務方法之 第一流程圖。圖中，互動式媒體服務方法包含： 5111 :顯示一漸進選單於一用戶需求端； 5112 :透過漸進選單點選一對應一商店端之優惠資訊， 以發出一用戶需求； 5113 :透過接收並判別該用戶需求傳輸一優惠簡訊至由 該用戶需求端設定之一通訊端，及一認證資訊至商店端 ;以及 5114 :媒合優惠簡訊及認證資訊。 其中，用戶需求端可為一機上盒系統（Set τ〇ρ Β时 STB)、網路電視（IP-TV)或隨選電視（Movie 〇n De’、 mand, MOD)。優惠資訊可由一數位優惠券之方式存在 請參間第1Β圖，其係為本發明之互動式媒體服務方法之 第二·流程圖。圖中’互動式媒體服務方法包含： S! 21 :建立一商店端資料庫以儲存一優惠資訊； 5122 :顯示漸進選單於用戶需求端； 5123 :透過漸進選單點選對應商店端之優惠資訊以發出 用戶需求； 5124 :透過接收並判別用戶需求傳輸一優惠簡訊至由診 100120062 表單蝙號Α0101 第5頁/共22頁 201251431 用戶需求端設定之一通訊端’及一認證資訊至商店端； 5125 :内建一認證碼於該優惠簡訊中；以及 5126 :媒合認證碼及認證資訊。 [0012] 請參閱第2圖，其係為本發明之互動式媒體服務方法之優 惠活動流程圖。圖中，優惠活動流程包含： 521 :透過該優惠簡訊進行消費以取得一消費證明； 522 :輸入該消費證明之消費證明號碼及金額至該用戶需 求端中以產生一消費證明登錄資訊； 523 :儲存消費證明登錄資訊，並進行步驟S26 ; 524 :開立消費證明並紀錄消費證明之消費證明號碼及金 額，以產生一消費證明開立資訊； 525 :儲存該消費證明開立資訊，並進行步驟S26 ; 526 :媒合消費證明開立資訊及消費證明登錄資訊是否正 確，若是，則進行步驟S28 ’若否’則進行步驟S27 ; 527 :放棄優惠活動；以及 528 :進行一後續優惠活動。201251431 VI. Description of the Invention: [Technical Field of the Invention] [0001] The present invention relates to a media service system and a method thereof, and in particular to an interactive media service system in which a multi-end application is combined to provide a merchant offer and method. [Prior Art] [0002] At present, price concessions are of great importance in the lock and business model. For business people, attracting consumers is the most important job, and commercial concessions are one of the main considerations, such as : Current commercial discount media such as price discounts include internet, print magazines, newspapers and TVs, etc... However, the above-mentioned commercial preferential media belongs to the information dissemination of passive pull (puli). When the above-mentioned mass media publishes the commercial excellent library media, the preferential providers cannot address the demand of consumers, which may easily lead to the ineffective effect of commercial interests. For the sake of the extra business benefits, it is also a problem. [0003] Furthermore, in recent years, media playback tools have become more and more popular, including the installation of Set Top Box (STB) systems on televisions, and their extended Internet TV (IP-TV) and Movie on Demand (MOD) 'TV video transmission service for transmission via IP protocol' is free to choose what you want to watch and the time of playback. Click on the content you want to view on the Internet'. Select the paragraph to play during playback so that it can be arranged more conveniently with your personal time. [0004] 100120062 As mentioned above, television is almost an essential item for every family. However, most of the users are only used to watch TV programs. Currently, there are few advantages for TV and its STB system, such as easy operation. , convenience, etc. Form number A_1 % 3 1/^ 22 I 1002033934-0 201251431 Advantages for other applications. In view of this, for the commercial industry, the clear demand for commercial concessions by consumers is becoming more and more ambiguous, and the present invention provides an interactive media service system and method for digital television system users. SUMMARY OF THE INVENTION [0005] In view of the above-described problems of the prior art, it is an object of the present invention to provide an interactive media service system and method thereof that provides a commercial offer that is convenient, easy to operate, and tailored to consumer needs. [0006] The object of the present invention is to provide an interactive media service system and method for a digital TV client, which can provide a preferential content of a user's demand end and a store by a user screening condition, and enhance the broadcast. The effect 'even further matches with other feedback methods, so as to meet the needs of the digital TV client and the store side at the same time; through the interactive media service system and method for the digital TV client of the present invention, the digital television client can be used. Willingness, and offer a new content on the store side of the discounted content. According to another object of the present invention, an interactive media service system is provided, which includes a user demand terminal, an interactive media platform, a newsletter distribution platform, a communication terminal, and a store terminal. The user demand side provides a progressive menu to select at least one corresponding store-side preferential information, and the interactive media platform sends out a user demand by clicking the preferential information action. The newsletter publishing platform receives and discriminates user needs' transmissions. The communication terminal receives the offer newsletter, and the store side receives the certificate information. Among them, the store side is a mediation offer newsletter and certification information. [0008] 100120062 According to still another object of the present invention, an interactive media service method form number Α0101, page 4 / total 22 pages 1002033934-0 201251431 is provided, which includes displaying at least one progressive menu on a user demand side; through the progressive menu Click one of the store-side offers to send out a user's demand; receive and identify the user's demand transfer—the offer message to one of the user's demand side settings, and one authentication message to the store; and the match offer Newsletter and the certification information. [0010] [Embodiment] Please refer to FIG. 1 for the first flowchart of the interactive media service method of the present invention. In the figure, the interactive media service method includes: 5111: displaying a progressive menu on a user demand side; 5112: selecting a corresponding store-side preferential information through a progressive menu to issue a user demand; 5113: receiving and discriminating through The user needs to transmit a promotional newsletter to a communication terminal set by the user demand terminal, and a certification information to the store side; and 5114: mediation offer newsletter and authentication information. The user demand side can be a set-top box system (Set τ〇ρ Β STB), Internet TV (IP-TV) or on-demand television (Movie 〇n De’, mand, MOD). The preferential information may be in the form of a digital coupon. Please refer to the first diagram, which is the second flow chart of the interactive media service method of the present invention. In the figure, the interactive media service method includes: S! 21: establish a store-side database to store a preferential information; 5122: display a progressive menu on the user demand side; 5123: select a corresponding store-side preferential information through a progressive menu to Send out user requirements; 5124: Receive a promotional newsletter by receiving and discriminating user demand to the clinic 100120062 Form bat number Α0101 Page 5 / Total 22 pages 201251431 User demand side setting one of the communication side 'and one authentication information to the store side; 5125 : Built-in an authentication code in the offer newsletter; and 5126: match-up authentication code and authentication information. [0012] Please refer to FIG. 2, which is a flow chart of the advantageous activities of the interactive media service method of the present invention. In the figure, the preferential activity process includes: 521: purchasing through the discount newsletter to obtain a proof of consumption; 522: inputting the proof of consumption number and the amount of the proof of consumption to the demand side of the user to generate a proof of consumption login information; 523: Storing the proof of consumption registration information and proceeding to step S26; 524: opening a proof of consumption and recording the proof of consumption number and amount of the proof of consumption to generate a proof of consumption opening information; 525: storing the proof of consumption to open the information and performing the steps S26; 526: mediation consumption certificate opening information and consumption certificate registration information is correct, if yes, proceed to step S28 'if no' to proceed to step S27; 527: abandon the preferential activity; and 528: perform a subsequent preferential activity.
[0013] 請參閱第3圖，其係為本發明之互動式媒體服務系統及其 Q 方法之圖。圖中，互動式媒體服務系統，其包含一用户 需求端300、一互動式媒體平台330、一簡訊發布平台 340、一通訊端350及一商店端360。用戶需求端300提供 一漸進選單310以點選至少一對應商店端360之優惠資訊 320，互動式媒體平台330則透過點選優惠資訊320之動 作以發出一用戶需求。簡訊發布平台33〇接收並判別用戶 需求後’傳輸一優惠簡訊351及一認證資訊361。通訊端 360接收該優惠簡訊351 ’商店端360接收認證資訊361。 100120062 表單編號A0101 第6頁/共22頁 1002033934-0 201251431 通訊端350係由用戶需求端3〇〇於漸進選單3i〇中手動設 定或以一預設方式存在。值得一提的是，優惠簡訊351更 包含一認證碼352，以媒合該認證資訊361。互動式媒體 平台330更可包含一商店端資料庫33丨以儲存優惠資訊 320，並供該用戶需求端3〇〇存取，並顯示於漸進選單 310中。用戶需求端可為一數位電視。 [0014] 其中，商店端360係媒合優惠簡訊351及認證資訊361， 以提供相關優惠服務。漸進選單31〇更包含一地區資訊 0 311、品項資訊312及商店端名稱313〇用戶需求端3〇〇可 為一機上盒系統（Set Top Box，STB)、網路電視 (IP-TV)或隨選電視（Movie on Demand，MOD)。 [0015] 另外，用戶需求端300係輸入一消費證明登錄資訊332， 並儲存於互動式媒體平台330，商店端360係產生一消費 證明開立資訊361，其中消費證明登錄資訊332係與該消 費證明開立資訊361媒合，以進行一後績優惠活動，此優 惠活動可為抽獎、摸彩、紅利點數等方式給予或累計。 〇 [0016] 優惠簡訊351可為免費下載或由用戶需求端300之註冊人 付費下載。下載次數及商店端實際成交消費筆數亦可儲 存於互動式媒體平台330中，其中商店端實際成交消費筆 數可視同於消費證明登錄資訊332之數量。互動式媒體平 台330提供者可透過比對下載次數及實際成交消費筆數取 得用戶之消費成功率。優惠資訊320可由一數位優惠券 (Coupon)之方式存在。 [0017] 請一併參閱第4A〜4F圖，其係為本發明之互動式媒體服務 100120062 表單編號A0101 第7頁/共22頁 1002033934-0 201251431 系統及其方法之漸進選單操作圖。第4A圖中，漸進選單 310係提供地區資訊311相關的選項予數位電視用戶，本 例中地區資訊311可區別為台北市、台中市或台南市等。 請續參第4B圖，當用戶點選特定地區後，則會於漸進選 單310中出現第一品項資訊3121，供用戶選取下一需求。 以本圖為例，第一品項資訊3121可為樂、吃、住、買， 當使用者點取吃時，即漸進選單310會跳至下一畫面，請 續參第4C圖。第4C圖中，漸進選單310出現一第二品項資 訊3122，在本圖中，第二品項資訊31 22為各式料理選項 供用戶選擇，用戶可憑心情挑選想要吃的餐品類型。請 續參閱第4D圖，當用戶選取特定餐品類型後，則出現各 類提供該餐品類型之商店端名稱313，用戶可挑選想要用 餐的商店端名稱313，在再進行點選。 [0018] 請參閱第4E圖，圖中漸進選單310出現對應已點選商店端 之優惠資訊320，在本圖中，優惠資訊320為一可下載之 優惠簡訊，用戶可點選下載優惠簡訊，並於手機號碼輸 入欄400中打入手機號碼，以從手機中取得該優惠簡訊， 並至所選取的商店端消費。請注意，本實施例僅為舉例 ，實際上相關手機號碼可用戶需求端手動輸入設定或以 一預設方式存在於用戶需求端之註冊資料中，由簡訊發 布平台340(請參閱第3圖）直接存取。最後，請參閱第4F 圖，當數位電視用戶於所選取的商店端消費後，所得到 之消費證明，在本實施例中係以發票為例。數位電視用 戶亦可由漸進選單310中的發票登錄資訊欄410輸入，以 作為參加日後之優惠活動之依據。請注意，本實施例中 100120062 表單編號A0101 第8頁/共22頁 1002033934-0 201251431 之消費證明，可為一發票、電子消費證明單、信用卡消 費證明單、或其他可證明數位電視用戶至商店端消費之 物件。 [0019] Ο 明參閱第5圖，其係為本發明之互動式媒體服務系統及其 方法之用戶需求處理流程圖。圖中，數位電視用戶5〇利 用一遙控器51對數位電視52中的隨選選單進行操作，並 在點選想要的一商店端54後，發送一優惠簡訊至數位電 視用戶50之手機53中，其中隨選選單可由用戶需求端產 生，舉例而言：透過機上盒系統（Set τ〇ρ Box，STB) 、網路電視（IP-TV)或隨選電視（Movie 〇n Demand， ο MOD)，產生漸進選單於數位電視52中。數位電視用戶5〇 可憑5亥優惠簡訊至該商店端54中消費，且於該商店端μ 中取得優惠。在本例中，該優惠簡訊之傳輸費用係由數 位電視用戶50或由用戶需求端之註冊者支付。另外，數 位電視用戶50於商店端54拿到之消費證明55，數位電視 用戶50可將該消費證明55之消費證明號碼及金額透過遙 控器51或其他可能之方式輸入於數位電視52之漸進選單 ，並儲存於本發明之服務系統中，以供數位電視用戶5〇 曰後進行優惠活動。在本實施例中，消費證明55可為一 發票、電子消費證明單、信用卡消費證明單、或其他可 證明數位電視用戶50至商店端54消費之物件。 [0020] 請參閱第6圖’其係為本發明之互動式媒體服務系統及其 方法之實施例示意圖。圖中，數位電視52係加裝一隨選 電視盒（MOD Box)62,提供數位電視用戶一隨選電視 (MOD)選單之服務。數位電視用戶透過遙控器η操作數位 100120062 表單編號A0101 第9頁/共22頁 1002033934-0 201251431 電視52上之隨選電視選單，並將用戶需求透過隨選電視 盒62傳輸至服務系統词服器60中’再由服務系統祠服器 60判別該用戶需求内容後，將其用戶需求傳輸予電信業 者61。電信業者則依據用戶需求傳輸優惠簡訊至一手機 53中，及傳輸一認證資訊至商店端54。 [0021] 而至商店端54消費之數位電視用戶，亦可憑商店端54開 立之消費證明進行由互動式媒體平台330(請參閱第3圖） 業者或商店端54業者舉辦之優惠活動。更進一步說明， 服務系統伺服器60係内建互動式媒體平台33〇(請參閱第3 圖）。用戶需求更可包含數位用戶資料 '漸進選單中輸入 之手機號碼及所選取的商店端54資訊，行動業者61亦具 有一簡訊發布平台340(請參閱第3圖）。請注意，上述所 有傳輸方式均可透過各種無線傳輸模式進行。另外，雖 本圖使用MOD系統為例，惟使用本發明之互動式媒體服務 系統及其方法之數位電視系統可為一機上盒系統 Top Box，STB)、網路電視（1卜τν)或隨選電視 on Demand，MOD)或其他可與電視結合之視訊系統。 [0022] 以上所述僅為舉例性，而非為限制性者。任何未脫離 發明之精神與範疇’而對其進行之等效修改或變:離二 應包含於後附之申請專利範圍中。 二 【圖式簡單說明】 [0023] 第1A圖係為本發明之互動式舰服務方法之第一 第1B圖係為本發明之互動式雜服務方法_ 0 乐一·流程圖 100120062 表單編號A0101 第10頁/共22頁 1002033934-0 201251431 第2圖係為本發明之互動式媒體服務系統之優惠活動流程 圖。 第3圖係為本發明之互動式媒體服務系統之方塊圖。 第4A~4F圖係為本發明之互動式媒體服務系統及其方法之 漸進選單操作圖。 第5圖係為本發明之互動式媒體服務系統及其方法之用戶 需求處理流程圖。 第6圖係為本發明之互動式媒體服務系統及其方法之實施 例示意圖。 〇 ' 【主要元件符號說明】 [0024] S111〜S114 :步驟流程 S121~S126 :步驟流程 S21~S28 :步驟流程 300 :用戶需求端 310 :漸進選單 311 :地區資訊 ^ 312:品項資訊 ❹ 3121 :第一品項資訊 3122 :第二品項資訊 313 :商店端資訊 320 :優惠資訊 330 :互動式媒體平台 331 :商店端資料庫 332 :消費證明登錄資訊 340 :簡訊發布平台 350 :通訊端 表單編號A0101 100120062 第11頁/共22頁 1002033934-0 201251431 3 51 :優惠簡訊 352 :認證碼 360 :商店端 361 :認證資訊 362 :消費證明開立資訊 400 :手機號瑪輸入搁 410 :消費證明登錄資訊欄 50 :數位電視用戶 51 :遙控器 52 :數位電視 53 :手機 54 :商店端 55 :消費證明 60 :服務系統伺服器 61 :電信業者 62 :隨選電視盒 100120062 表單編號A0101 第12頁/共22頁 1002033934-0[0013] Please refer to FIG. 3, which is a diagram of an interactive media service system and a Q method thereof according to the present invention. In the figure, the interactive media service system includes a user demand terminal 300, an interactive media platform 330, a newsletter publishing platform 340, a communication terminal 350, and a store side 360. The user demand terminal 300 provides a progressive menu 310 to select at least one corresponding discount information 320 of the store side 360, and the interactive media platform 330 transmits a user demand by clicking the offer information 320. The short message distribution platform 33 transmits and discriminates the user's demand and transmits a preferential newsletter 351 and a certification information 361. The communication terminal 360 receives the offer newsletter 351 'the store side 360 receives the authentication information 361. 100120062 Form No. A0101 Page 6 of 22 1002033934-0 201251431 The communication terminal 350 is manually set by the user demand terminal 3 in the progressive menu 3i〇 or exists in a preset manner. It is worth mentioning that the offer newsletter 351 further includes an authentication code 352 to match the authentication information 361. The interactive media platform 330 can further include a store-side database 33 for storing the offer information 320 and for access by the user demand terminal and displayed in the progressive menu 310. The user demand side can be a digital TV. [0014] Among them, the store side 360 is a mediation offer newsletter 351 and certification information 361 to provide related preferential services. The progressive menu 31〇 contains a regional information 0 311, item information 312 and store name 313, user demand terminal 3 can be a set top box (STB), network television (IP-TV) ) or Movie on Demand (MOD). [0015] In addition, the user demand terminal 300 inputs a consumption certificate login information 332 and stores it in the interactive media platform 330. The store terminal 360 generates a consumption certificate opening information 361, wherein the consumption certificate login information 332 is related to the consumption. Proof of the opening of the information 361 matchmaking, in order to carry out a post-performance discount activity, this offer can be given or accumulated for the lottery, lottery, bonus points.优惠 [0016] The offer newsletter 351 can be downloaded for free or paid for by the registrant of the user demand terminal 300. The number of downloads and the actual number of transactions sold at the store side may also be stored in the interactive media platform 330, wherein the actual number of transactions sold at the store side may be the same as the quantity of the proof of purchase registration information 332. The interactive media platform 330 provider can obtain the user's consumption success rate by comparing the number of downloads and the actual number of transactions. Offer information 320 may be in the form of a digital coupon (Coupon). [0017] Please refer to FIG. 4A to FIG. 4F together, which is an interactive media service of the present invention. 100120062 Form No. A0101 Page 7 of 22 1002033934-0 201251431 Progressive menu operation diagram of the system and its method. In Figure 4A, the Progressive Menu 310 provides regional information 311 related options to digital TV users. In this example, the regional information 311 can be distinguished as Taipei City, Taichung City or Tainan City. Please continue to refer to Figure 4B. When the user clicks on a specific area, the first item information 3121 appears in the Progressive Menu 310 for the user to select the next demand. Taking this picture as an example, the first item information 3121 can be music, eat, live, and buy. When the user clicks to eat, the progressive menu 310 will jump to the next screen, please continue to refer to Figure 4C. In Fig. 4C, the progressive item menu 310 displays a second item item information 3122. In the figure, the second item item information 31 22 is a variety of cooking options for the user to select, and the user can select the type of the item to be eaten by mood. . Please refer to FIG. 4D. When the user selects a specific meal type, the store name 313 of each type of the meal is displayed, and the user can select the store name 313 of the meal to be selected, and then click. [0018] Please refer to FIG. 4E. In the figure, the progressive menu 310 appears corresponding to the discounted item 320 of the selected store. In the figure, the preferential information 320 is a downloadable promotional newsletter, and the user can click to download the promotional newsletter. And entering the mobile phone number in the mobile phone number input field 400 to obtain the discount newsletter from the mobile phone and to the selected store side consumption. Please note that this embodiment is only an example. In fact, the relevant mobile phone number can be manually input or set in a preset manner in the registration data of the user's demand side, and the short message issuance platform 340 (see FIG. 3). Direct access. Finally, please refer to the 4F figure. When the digital TV user consumes the selected store, the proof of consumption obtained is taken as an example in the embodiment. The digital television user can also be entered by the invoice registration information field 410 in the progressive menu 310 as a basis for participating in future promotional activities. Please note that in this embodiment, 100120062 Form No. A0101 Page 8 / Total 22 Page 1002033934-0 201251431 The proof of consumption can be an invoice, electronic consumption certificate, credit card consumption certificate, or other identifiable digital TV users to the store. The object of consumption. [0019] Referring to FIG. 5, it is a flow chart of user requirements processing of the interactive media service system and method thereof according to the present invention. In the figure, the digital television user 5 uses a remote controller 51 to operate the on-demand menu in the digital television 52, and after clicking the desired store side 54, sends a promotional short message to the mobile phone of the digital television user 50. Among them, the on-demand menu can be generated by the user's demand side, for example: through a set-top box system (Set τ〇ρ Box, STB), Internet TV (IP-TV) or on-demand TV (Movie 〇n Demand, ο MOD), generating a progressive menu in the digital television 52. The digital TV user 5〇 can use the 5 Hai discount newsletter to the store side 54 to consume, and obtain the discount in the store side μ. In this example, the transmission fee for the promotional newsletter is paid by the digital television user 50 or by the registrant of the user demand side. In addition, the digital TV user 50 obtains the proof of consumption 55 at the store side 54, and the digital television user 50 can input the proof of purchase number and amount of the proof of consumption 55 to the progressive menu of the digital television 52 via the remote controller 51 or other possible means. And stored in the service system of the present invention for the digital television user to perform the preferential activities. In this embodiment, the proof of consumption 55 can be an invoice, an electronic consumer certificate, a credit card spending certificate, or other item that can be verified by the digital television user 50 to the store side 54. [0020] Please refer to FIG. 6 which is a schematic diagram of an embodiment of an interactive media service system and method thereof according to the present invention. In the figure, the digital TV 52 is equipped with a MOD Box 62 to provide a TV user with a MOD menu. Digital TV users operate digital digits through the remote control η100120062 Form No. A0101 Page 9 / Total 22 pages 1002033934-0 201251431 On-demand TV menu on TV 52, and transfer user demand to the service system word processor via the on-demand TV box 62 After the service system server 60 determines the content of the user demand, the user demand is transmitted to the carrier 61. The telecommunications carrier transmits a promotional newsletter to a mobile phone 53 based on the user's needs, and transmits a certification message to the store side 54. [0021] The digital television users who consume to the store side 54 can also perform the promotional activities organized by the interactive media platform 330 (see FIG. 3) or the store 54 by the purchase certificate opened by the store 54. Further, the service system server 60 is built into the interactive media platform 33 (see Figure 3). User requirements can also include digital user data. The mobile phone number entered in the progressive menu and the selected store side 54 information. The operator 61 also has a newsletter publishing platform 340 (see Figure 3). Please note that all of the above transmission methods can be performed through various wireless transmission modes. In addition, although the figure uses the MOD system as an example, the digital television system using the interactive media service system and method of the present invention can be a top box system (STB), a network television (1 ττ) or On-demand TV on Demand, MOD) or other video system that can be combined with TV. [0022] The foregoing is illustrative only and not limiting. Equivalent modifications or variations of the invention may be made without departing from the spirit and scope of the invention. [FIG. 1A] FIG. 1A is the first embodiment of the interactive ship service method of the present invention. FIG. 1B is an interactive miscellaneous service method of the present invention. _ 0 Le Yi·Flowchart 100120062 Form No. A0101 Page 10 of 22 1002033934-0 201251431 Figure 2 is a flow chart of the preferential activities of the interactive media service system of the present invention. Figure 3 is a block diagram of the interactive media service system of the present invention. Figures 4A-4F are progressive menu operations diagrams of the interactive media service system and method of the present invention. Figure 5 is a flow chart of the user requirements processing of the interactive media service system and method thereof of the present invention. Figure 6 is a schematic diagram showing an embodiment of an interactive media service system and method thereof according to the present invention. 〇' [Main component symbol description] [0024] S111~S114: Step flow S121~S126: Step flow S21~S28: Step flow 300: User demand terminal 310: Progressive menu 311: Area information ^ 312: Item information ❹ 3121 : First item information 3122: second item information 313: store side information 320: offer information 330: interactive media platform 331: store side database 332: consumption certificate login information 340: newsletter publishing platform 350: communication form No. A0101 100120062 Page 11 of 22 1002033934-0 201251431 3 51 : Promotional Newsletter 352 : Certification Code 360 : Store Side 361 : Certification Information 362 : Consumption Certificate Opening Information 400 : Mobile Phone Number Entry Input 410 : Consumption Certificate Login Information Bar 50: Digital TV User 51: Remote Control 52: Digital TV 53: Mobile 54: Store Side 55: Consumer Certificate 60: Service System Server 61: Carrier 62: On-demand TV Box 100120062 Form Number A0101 Page 12 / Total 22 pages 1002033934-0