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TR2023018181A2 - LOCATION BASED CAMPAIGN SUGGESTION SYSTEM - Google Patents

LOCATION BASED CAMPAIGN SUGGESTION SYSTEM Download PDF

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Publication number
TR2023018181A2
TR2023018181A2 TR2023/018181A TR2023018181A TR2023018181A2 TR 2023018181 A2 TR2023018181 A2 TR 2023018181A2 TR 2023/018181 A TR2023/018181 A TR 2023/018181A TR 2023018181 A TR2023018181 A TR 2023018181A TR 2023018181 A2 TR2023018181 A2 TR 2023018181A2
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TR
Turkey
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company
application
location
user
electronic device
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TR2023/018181A
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Turkish (tr)
Inventor
Meltem Kekeç Esra
Rauf Şehi̇r Muhammed
Yayman Bedi̇a
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Turkcell Teknoloji̇ Araştirma Ve Geli̇şti̇rme Anoni̇m Şi̇rketi̇
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Priority to TR2023/018181A priority Critical patent/TR2023018181A2/en
Publication of TR2023018181A2 publication Critical patent/TR2023018181A2/en

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Abstract

Bu buluş, elektronik cihazında firmaya ait bir uygulamayı kullanan kullanıcıya firmanın ödeme sistemi/kampanya tanımı/müzik şeklindeki diğer uygulamaları ve bu uygulamalar için geçerli olan hem kendi firması hem de iş birliği yapılan firmalara ait yemek, rezervasyon, araç kiralama şeklindeki kampanyaları konumuna göre tespit edip öneren bir sistem (1) ile ilgilidir.This invention relates to a system (1) that detects and suggests to the user using an application of the company on his electronic device the company’s payment system/campaign definition/music applications and the campaigns of both the company and the collaborating companies such as food, reservations and car rentals that are valid for these applications, according to his location.

Description

TARIFNAME KONUM BAZLI KAMPANYA ÖNERI SISTEMI Teknik Alan Bu bulus, elektronik cihazinda firmaya ait bir uygulamayi kullanan kullaniciya firmanin ödeme sistemi/kampanya tanimi/müzik seklindeki diger uygulamalari ve bu uygulamalar için geçerli olan hem kendi firmasi hem de is birligi yapilan firmalara ait yemek, rezervasyon, araç kiralama seklindeki kampanyalari konumuna göre tespit edip öneren bir sistem ile ilgilidir. Önceki Teknik Günümüzde konum takibi ile tek bir uygulamaya üzerinden kullanicilara yönlendirme ve kampanya teklifi sunma islemleri yapilmaktadir. Ancak müsterinin konumuna göre birçok uygulama ve kampanya içerisinden dogru uygulamadaki dogru kampanyayi yakalayip hem uygulamayi hem de kampanyayi müsteriye öneren bir sistem kullanilmamaktadir. Bu sebeple elektronik cihazinda firmaya ait bir uygulamayi kullanan kullaniciya firmanin ödeme sistemi/kampanya tanimi/müzik seklindeki diger uygulamalari ve bu uygulamalar için geçerli olan hem kendi firmasi hem de is birligi yapilan firmalara ait yemek, rezervasyon, araç kiralama seklindeki kampanyalari konumuna göre tespit edip öneren bir sisteme ihtiyaç duyulmaktadir. dokümaninda kullanici konum verisi ile konum bazli reklam ve kampanyalarin eslestirilmesi ve kullaniciya sunulmasini saglayan bir sistemden bahsedilmektedir. Söz konusu patent dokümanina konu olan bulus tüketici, is dünyasi, hükümet, spor veya egitimle ilgili, entegre sosyal alisveris ve sosyal ag olusturma, gerçek zamanli cografi ve mobil haritalama, GPS ve GIS dahil olmak üzere cografi hedeIli veya cografi etiketli konum tabanli teknolojiler saglamaya yönelik bir yöntem, aparat ve sistem içermektedir. Birden fazla ilgi alani, kullanicinin elektronik veya mobil cihazinin veya kablosuz cihazinin veya bilgisayarinin ve birden fazla ilgi noktasinin mevcut konumunun alinmasi, kullanici verilerinin birden fazla kurulusta bulutta depolanmasi ve islenmesi, kullanici davranisi verilerinin olusturulmasi ve kullanici profiline veya yasam tarzi tercihlerine ve tercih edilen konumlara dayali 3D haritayi gösteren kullanici tarafindan özellestirilmis görsel gösterimler için bir web sitesindeki, ilgi alanlari veya baglantilar veya kanallar, konum tabanli cografi hedefli veya cografi etiketli konum tabanli hizmetler, reklam baglantilari, promosyonlar, sosyal alisveris ve sosyal ag ("sosyal/cografi/promo") baglantilari Son kullanicinin görüntülemesi ve etkilesimi için web sayfasi içerigiyle birlikte görüntülenecek, iliskili veya ilgili genis veya alternatif sosyal/cografi/promosyon baglanti kategorilerine sahip sunumlar ile ilgilidir. Bulusun Kisa Açiklamasi Bu bulusun amaci, elektronik cihazinda firmaya ait bir uygulamayi kullanan kullaniciya firmanin ödeme sistemi/kampanya tanimi/müzik seklindeki diger uygulamalari ve bu uygulamalar için geçerli olan hem kendi firmasi hem de is birligi yapilan firmalara ait yemek, rezervasyon, araç kiralama seklindeki kampanyalari konumuna göre tespit edip öneren bir sistem gerçeklestirmektir. Bulusun Ayrintili Açiklamasi Bu bulusun amacina ulasmak için gerçeklestirilen "Konum Bazli Kampanya Öneri Sistemi" ekli sekilde gösterilmis olup, bu sekil; Sekil 1. Bulus konusu sistemin sematik görünüsüdür. Sekilde yer alan parçalar tek tek numaralandirilmis olup, bu numaralarin karsiliklari asagida verilmistir: 1. Sistem 2. Elektronik cihaz 3 . Uygulama 4. Sunucu Elektronik cihazinda firmaya ait bir uygulamayi kullanan kullaniciya firmanin ödeme sistemi/kampanya tanimi/müzik seklindeki diger uygulamalari ve bu uygulamalar için geçerli olan hem kendi firmasi hem de is birligi yapilan firmalara ait yemek, rezervasyon, araç kiralama seklindeki kampanyalari konumuna göre tespit edip öneren bulus konusu sistem (1); -üzerinde en azindan bir uygulama yürütebilen ve herhangi bir uzak iletisim protokolünü kullanarak uzak sunucular ile iletisim kurabilen en az bir elektronik -elektronik cihaz (2) üzerinde yürütülen, kullanicilarin konumlarina göre kampanya ve uygulama tekliIleri almasini saglamak üzere yapilandirilan en az bir uygulama -uygulama (3) üzerinden tespit edilen kullanici konum bilgilerine göre uygulamanin (3) ait oldugu firma ve/Veya firmanin is birliginde oldugu diger firmalar tarafindan yapilan kampanyalarin konum bilgilerinin eslestirilmesini ve kullaniciya yakin konumdaki kampanya bilgileri ile kullanicinin dikkatini çekebilecek firmaya ait diger uygulamalarin önerilmesini saglayan en az bir sunucu (4) içermektedir. Bulus konusu sistemde (1) yer alan elektronik cihaz (2), veri girisi yapilmasini saglayan tus veya dokunmatik ekrana sahip akilli telefon, tablet bilgisayar veya tasinabilir bilgisayar olan bir cihazdir. Bulusun tercih edilen düzenlemesinde elektronik cihaz (2), üzerinde kullanicilarin konumlarina göre kampanya ve uygulama tekliIleri almasini saglayan en az bir uygulama yürütmek üzere yapilandirilmaktadir. Söz konusu elektronik cihaz (2), teknigin bilinen durumunda yer alan herhangi bir uzak iletisim protokolünü kullanarak sunucu (4) ile baglanti kurmak ve kurulan bu baglanti üzerinden uygulama (3) ve sunucu (4) arasinda veri alisverisi gerçeklesmesini saglamak üzere yapilandirilmaktadir. Bulusun tercih edilen uygulamasinda elektronik cihaz (2) sunucu (4) ile veri yolu olarak Internet kullanarak veri alisverisi gerçeklestirmek üzere yapilandirilmaktadir. Bulus konusu sistemde (1) yer alan uygulama (3), elektronik cihaz (2) üzerinde yürütülmekte olup, elektronik cihaz (2) ile sunucu (4) arasinda kurulan iletisim üzerinden sunucu (4) ile veri alisverisi gerçeklestirmek üzere yapilandirilmaktadir. Söz konusu uygulama (3), kullanicilarin konum bilgilerinin kullanilmasina ve kendisine öneriler sunulmasina iliskin izin vermesini saglayan en az bir ara yüz sunmak üzere yapilandirilmaktadir. Uygulama (3), kullanicilarin kendilerine sunulan kampanyalari görüntülemesini saglayan en az bir ara yüz sunmak üzere yapilandirilmaktadir. Uygulama (3), kullanicilarin firma bünyesinde bulunan kisisel bilgileri ve ilgi alanlari ile ilgili bilgilerin firma tarafindan kullanmasina izin verilmesini saglayan en az bir ara yüz sunmak üzere yapilandirilmaktadir. Bulus konusu sistemde (1) yer alan sunucu (4), herhangi bir uzaktan iletisim protokolünü kullanarak elektronik cihaz (2) ile iletisim kurmak ve kurulan bu iletisim üzerinden elektronik cihaz (2) üzerinde yürütülen uygulama (3) ile veri alisverisi gerçeklestirmek üzere yapilandirilmaktadir. Sunucu (4), uygulama (3) üzerinden konum bilgilerinin, kisisel bilgilerinin, ilgi alanlarina ait bilgilerin kullanilarak konum bazli kampanyalara iliskin öneri/teklif almak isteyen kullanicilarin talebini almak üzere yapilandirilmaktadir. Sunucu (4), ilgili kullanicinin anlik konumunu elektronik cihazinin (2) GPS verilerinden tespit etmek üzere yapilandirilmaktadir. Sunucu (4), kullanicinin ilgi alanlarini tespit edilmek üzere yapilandirilmaktadir. Sunucu (4), kullanicinin ilgi alanlari ile eslesen ve dikkatini çekebilecegi, firmaya ait ve/veya firmanin is birligi yaptigi firmalara ait yemek, rezervasyon, araç kiralama seklindeki kampanyalarin ve firmaya ait ödeme sistemi/kampanya tanimi/müzik seklindeki diger uygulamalarin tespit edilip kullaniciya öneri olarak sunulmasini saglamak üzere yapilandirilmaktadir. Bulusun Sanayiye Uygulanmasi Bulus konusu sistem (1) sayesinde kullaniciya dogru uygulama ve servislerin sunulmasi saglanmakta böylece gelir artisi, kampanya katilim artisi ve uygulama Bu temel kavramlar etrafinda, bulus konusu "Konum Bazli Kampanya Öneri Sistemi (1)" ile ilgili çok çesitli uygulamalarin gelistirilmesi mümkün olup, bulus burada açiklanan örneklerle sinirlandirilamaz, esas olarak istemlerde belirtildigi TR TR TR TR TR TR TR TR TR TR TR TR TR TRLocation-Based Campaign Recommendation System Technical Field This invention relates to a system that identifies and recommends, based on location, the company's other applications (such as payment systems, campaign descriptions, and music) and relevant campaigns (such as meals, reservations, and car rentals) from both the company and partner companies to users who are using a company's application on their electronic device. Previous Technical Field Currently, location tracking is used to direct users to applications and offer campaign proposals through a single application. However, a system that identifies the right application and the right campaign from among many applications and campaigns based on the customer's location and recommends both the application and the campaign to the customer is not currently in use. Therefore, there is a need for a system that identifies and suggests to a user using a company application on their electronic device, based on their location, the company's payment system/campaign description/music applications and the campaigns applicable to these applications, both from the company itself and from partner companies, such as food, reservation, and car rental campaigns. The document describes a system that enables the matching and presentation of location-based advertisements and campaigns to the user based on their location data. The invention covered by this patent document includes a method, apparatus, and system for providing integrated social shopping and social networking, real-time geographic and mobile mapping, and geographically targeted or geographically tagged location-based technologies, including GPS and GIS, related to consumers, business, government, sports, or education. Multiple areas of interest involve acquiring the current location of the user's electronic or mobile device or wireless device or computer and multiple points of interest, storing and processing user data in the cloud across multiple organizations, generating user behavior data, and providing user-customized visual representations on a website showing a 3D map based on user profile or lifestyle preferences and preferred locations, interests or links or channels, location-based geographically targeted or geographically tagged location-based services, advertising links, promotions, social shopping and social networking ("social/geographic/promo") links, presentations with related or relevant broad or alternative social/geographic/promotive link categories to be displayed alongside web page content for the end-user's viewing and interaction. Brief Description of the Invention The purpose of this invention is to create a system that identifies and suggests to a user using a company application on their electronic device, based on their location, the company's payment system/campaign description/music applications and the campaigns valid for these applications, both from the company itself and from partner companies, such as food, reservation, and car rental campaigns. Detailed Description of the Invention The "Location-Based Campaign Suggestion System" implemented to achieve the purpose of this invention is shown in the attached figure; Figure 1. Schematic view of the system in question. The parts in the figure are numbered individually, and the corresponding numbers are given below: 1. System 2. Electronic device 3. Application 4. Server The system that detects and suggests to the user using an application of the company on the electronic device the company's payment system/campaign description/music and the campaigns of the company and the companies with which it cooperates, such as food, reservation, car rental, etc., based on their location (1); - The invention includes at least one electronic device (2) that can run at least one application and communicate with remote servers using any remote communication protocol; at least one application configured to allow users to receive campaign and application offers based on their location; - at least one server (4) that matches the location information of campaigns made by the company to which the application (3) belongs and/or other companies with which the company collaborates, based on the user location information detected through the application (3), and suggests campaign information near the user and other applications of the company that may attract the user's attention. The electronic device (2) in the system (1) is a smartphone, tablet computer or portable computer with a button or touch screen that enables data input. In the preferred configuration of the invention, the electronic device (2) is configured to run at least one application that enables users to receive campaign and application offers based on their location. The electronic device (2) is configured to connect with the server (4) using any remote communication protocol available under the known state of the art and to exchange data between the application (3) and the server (4) via this connection. In the preferred implementation of the invention, the electronic device (2) is configured to exchange data with the server (4) using the Internet as the data bus. The application (3) in the system (1) is run on the electronic device (2) and is configured to exchange data with the server (4) via the communication established between the electronic device (2) and the server (4). The application (3) is configured to provide at least one interface that allows users to give permission for the use of their location information and for receiving recommendations. The application (3) is configured to provide at least one interface that allows users to view the campaigns offered to them. The application (3) is configured to provide at least one interface that allows users to allow the company to use their personal information and information about their interests. The server (4) in the system (1) is configured to communicate with the electronic device (2) using any remote communication protocol and to exchange data with the application (3) running on the electronic device (2) through this communication. Server (4) is configured to receive requests from users who want to receive suggestions/offers regarding location-based campaigns using their location information, personal information, and information about their interests via application (3). Server (4) is configured to determine the user's real-time location from the GPS data of their electronic device (2). Server (4) is configured to identify the user's interests. Server (4) is configured to identify and suggest to the user campaigns such as food, reservation, car rental, and other applications such as payment systems/campaign descriptions/music, belonging to the company and/or companies with which the company collaborates, that match the user's interests and may attract their attention. Industrial Application of the Invention The invention's system (1) ensures the provision of the right applications and services to the user, thus increasing revenue, campaign participation and application. Around these basic concepts, it is possible to develop a wide variety of applications related to the invention "Location Based Campaign Suggestion System (1)", and the invention cannot be limited to the examples described herein, but mainly as stated in the requirements.

Claims (1)

1.1.
TR2023/018181A 2023-12-24 2023-12-24 LOCATION BASED CAMPAIGN SUGGESTION SYSTEM TR2023018181A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
TR2023/018181A TR2023018181A2 (en) 2023-12-24 2023-12-24 LOCATION BASED CAMPAIGN SUGGESTION SYSTEM

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
TR2023/018181A TR2023018181A2 (en) 2023-12-24 2023-12-24 LOCATION BASED CAMPAIGN SUGGESTION SYSTEM

Publications (1)

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TR2023018181A2 true TR2023018181A2 (en) 2024-03-21

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TR2023/018181A TR2023018181A2 (en) 2023-12-24 2023-12-24 LOCATION BASED CAMPAIGN SUGGESTION SYSTEM

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TR (1) TR2023018181A2 (en)

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