KR20140021122A - System and method for mobile advertisement linked with messaging service application - Google Patents

Abstract

The present invention relates to a mobile advertising system and method, and more particularly, to a mobile advertising system and method for providing an advertisement to a consumer in conjunction with a messaging service app.
To this end, the present invention categorizes the advertiser terminal, the advertisement service app, the consumer terminal installed with the KakaoTalk app, which is a messaging service app, and various advertisement information registered by the advertiser through the advertiser terminal in a database, and store the information in a database. An advertisement providing server that provides advertisement information classified by characteristics in a banner form when an advertisement service application is requested by executing an advertisement service app, wherein the consumer terminal executes the advertisement service app by the advertiser to the advertisement providing server. Requesting to view the registered advertisement information, the advertisement providing server is classified by characteristics in response to the advertisement information viewing request of the consumer terminal, and the previously registered advertisement information in the form of a sub-directory from the root directory according to the consumer's selection Sequentially provided to the terminal, the consumer Finally, if any one of the advertisement information provided from the advertisement providing server through the consumer terminal is selected, in connection with this automatically run the KakaoTalk app to at least one friend registered in KakaoTalk friends The present invention provides a mobile advertisement system linked with a messaging service app that allows advertisement information finally selected by a consumer to be transmitted in real time.
Therefore, according to the present invention, through the execution of the advertising service app by characteristics (for example, region, field, industry, hobbies (flavor), food menu, issues, jobs, event events, city / district / county notification service) Etc.) allows consumers to view the advertisement information classified in real time, and the consumer connects the advertisement information that interests them among the provided advertisement information or forms a consensus with friends through KakaoTalk, a messaging service app. By providing them to friends in real time, consumers can be maximized advertising efficiency by encouraging consumers' active participation because they provide advertisement information that consumers, not random advertisers, can provide interest or consensus to their close friends. .

Description

Mobile advertising system and method interworking with messaging service app {SYSTEM AND METHOD FOR MOBILE ADVERTISEMENT LINKED WITH MESSAGING SERVICE APPLICATION}

The present invention relates to a mobile advertising system and method, and more particularly, to a mobile advertising system and method for providing an advertisement to a consumer in conjunction with a messaging service app.

Recently, due to the development of information and communication technology, the mobile communication terminal provides various functions in conjunction with the development of new services and contents such as online games, internet search, online shopping and social networking using the Internet as well as voice communication functions. As the mobile communication terminal is widely used as a high performance multimedia device, mobile advertisement through the mobile communication terminal is newly illuminated as a new advertisement medium.

Mobile advertisements using mobile communication terminals are capable of personalized advertisements compared to traditional advertisement media. In other words, instead of executing the same advertisement to an unspecified number of users as in the traditional advertising media, it is possible to provide a suitable advertisement according to the characteristics of the owner of the mobile communication terminal to increase the efficiency of the advertisement. In addition, mobile advertisement using a mobile communication terminal can provide an advertisement suitable for a desired time compared to the traditional advertising media.

And one of the biggest features of mobile advertising using the mobile communication terminal is that unlike the traditional advertising media such as TV or newspaper advertising is capable of two-way communication. Participate in events or directly by adding a callback URL to the mobile terminal's ads, allowing consumers to go directly to the site, or by adding a callback number to call the advertiser's call center. It can lead to a purchase.

However, despite these advantages, mobile advertisements using mobile communication terminals have many problems in their utility. One of them is consumer complaints due to random advertising. In principle, mobile advertising is based on the consumer's consent. However, consumer complaints are increasing due to illegal advertising activities of some operators, and these consumer complaints cause a negative image of mobile advertising, rather than positive effects. It is a reality now that negative effects on products are caused.

In order to solve this problem, Republic of Korea Patent No. 10-1065366 (Registration Date: September 09, 2011) has been proposed a 'mobile advertising system that provides a push-type advertising service. The prior art disclosed in this prior art provides a mobile terminal user with a push type advertisement service (target advertisement) based on the user's current location and the content of the received message, while also distributing a certain amount of advertising revenue to the user who has viewed the advertising content. By providing advertising media apps (applications) to induce users to actively participate in advertising services and maximize the high advertising effect to advertisers according to the user's active advertising clicks.

However, the above-described prior art has a limitation in forming a consensus on the advertisement as the advertiser unilaterally provides the advertisement to the consumer inevitably, so that the active participation of the consumer is limited. Moreover, in order to induce consumers' active participation, the advertising proceeds are provided to consumers, but the advertising efficiency is inevitably low because the consumers click on the advertisements only for the purpose of allocating the profits.

KR 10-1065366 B1, 2011. 09. 08.

Therefore, the present invention has been proposed to solve the problems of the prior art, by the execution of the advertising service app by characteristics (for example, region, field, industry, hobby (flavor), food menu, issues, jobs, Ad information classified as event event, city / gu / gun office notification service, etc.) enables consumers to read in real time, and consumers can be interested in advertisement information provided or can form a consensus with friends. The purpose of the present invention is to provide a mobile advertising system and method linked with a messaging service app that can induce consumers' active participation by providing information to friends connected via a messaging service app in real time.

In addition, the present invention executes the advertising service app and after filling the information on the company (for example, restaurants, museums, cinemas, department stores, shopping malls, historic sites, tourist attractions, etc.) that the consumer directly visited the advertising service app and real-time Another object of the present invention is to provide a mobile advertising system and method linked with a messaging service app that can induce active participation of consumers by providing them to friends in real time through an integrated messaging service app.

In addition, the present invention is simply a simple operation of scanning a QR code printed on a promotional material such as a product or a flyer through a mobile communication terminal owned by the consumer to automatically run the advertisement service app by allowing the consumer to easily view and view the advertisement. Another object of the present invention is to provide a mobile advertising system and method linked with a messaging service app to provide an advertisement of interest to friends connected via a messaging service app.

According to an aspect of the present invention, an advertiser terminal, an advertisement service app, a consumer terminal on which a KakaoTalk app, which is a messaging service app, is installed, and various advertisement information registered by the advertiser through the advertiser terminal is classified by characteristics. And store in a database, and provide an advertisement providing server categorized by characteristics in a banner form when a consumer executes the advertisement service app and requests the registered advertisement information, and the consumer terminal executes the advertisement service app. Request to view the advertisement information registered by the advertiser to the advertisement providing server, the advertisement providing server is classified by characteristics in response to the advertisement information viewing request of the consumer terminal to pre-registered advertisement information according to the consumer's selection The consumer terminal in the form of a sub directory in the root directory Provided sequentially, when a consumer finally selects any one of the advertisement information provided from the advertisement providing server through the consumer terminal, in conjunction with this KakaoTalk app automatically runs the KakaoTalk app and friends on KakaoTalk Provided is a mobile advertising system linked to a messaging service app that allows the registered at least one friend to send the advertisement information finally selected by the consumer in real time.

Preferably, the advertisement information provided from the advertisement providing server may be provided in a banner form so as to be selected by the consumer in the screen window of the consumer terminal, and may be configured to move to a sub directory of the advertisement information when the consumer selects the banner. have.

Preferably, the consumer terminal recognizes a QR code printed on a product or an advertisement, and if the recognized QR code is a QR code corresponding to the advertisement information of the advertiser pre-registered in the advertisement providing server, the pre-installed advertising service app Automatically executes to display advertisement information corresponding to the recognized QR code on the screen.

Preferably, when the notification window is provided from the advertiser terminal or another consumer terminal while the pre-installed advertisement service app is not executed, the consumer terminal may automatically execute the pre-installed advertisement service app to display the notification window on the screen window. have.

Preferably, the consumer terminal provides a 'talk to a friend' banner at the bottom of the screen window through the execution of the advertising service app to the consumer, and if the consumer selects a 'talk to a friend' banner, the advertisement providing server Event (discount) information and notification information provided from can be provided to KakaoTalk friends registered friends.

Preferably, the consumer terminal produces the advertisement information for the company visited directly by the consumer after running the advertisement service app, and the produced advertisement information to at least one friend registered in KakaoTalk via the KakaoTalk app It can be transmitted in real time.

In addition, the present invention according to another aspect to achieve the above object is the advertiser accesses the advertisement providing server through the advertiser terminal to register a variety of advertising information, the advertisement providing server is registered by the advertiser through the advertiser terminal Classifying various classified advertisement information by characteristics and storing them in a database; requesting a user to view advertisement information registered in the advertisement providing server by executing an advertisement service app pre-installed on a consumer terminal; In response to the request for viewing the advertisement information, the advertisement providing server provides advertisement information classified by characteristics in the form of a sub-directory in the root directory according to the consumer's selection, and the advertisement provided by the consumer to the consumer terminal from the advertisement providing server. Finally one of the information advertising information If selected, the consumer terminal in connection with this automatically executes the pre-installed KakaoTalk app messaging service comprising the step of transmitting in real time the advertising information finally selected by the consumer to at least one friend registered in the KakaoTalk friends Provides a mobile advertising method linked with the app.

Preferably, the advertisement information provided from the advertisement providing server may be provided in a banner form so as to be selected by the consumer in the screen window of the consumer terminal, and may be configured to move to a sub directory of the advertisement information when the consumer selects the banner. have.

Preferably, the step of requesting to view the advertisement information registered in the advertisement providing server by executing the advertisement service app pre-installed in the consumer terminal, the consumer receives the QR code printed on the product or advertisement through the consumer terminal. Recognize and if the recognized QR code is a QR code corresponding to the advertisement information of the advertiser pre-registered in the advertisement providing server automatically runs the pre-installed advertising service app advertising information corresponding to the QR code recognized on the screen window Can be displayed.

Preferably, when the notification window is provided from the advertiser terminal or another consumer terminal while the pre-installed advertisement service app is not executed, the consumer terminal may automatically execute the pre-installed advertisement service app to display the notification window on the screen window. have.

Preferably, the consumer terminal provides a 'talk to a friend' banner at the bottom of the screen window through the execution of the advertising service app to the consumer, and if the consumer selects a 'talk to a friend' banner, the advertisement providing server Event (discount) information and notification information provided from can be provided to KakaoTalk friends registered friends.

As described above, according to the present invention, through the execution of the advertising service app by characteristics (for example, region, field, industry, hobby (flavor), food menu, issue, job placement, event event, city / district / Gun Office notification service, etc.) allows consumers to view the real-time advertising information, the consumer is interested in the advertising information provided, or advertising information that can form a consensus with friends Kakao, a messaging service app By providing real-time to friends connected via Flick in real time, consumers provide advertisement information that can create interest or sympathy with their close friends. It can be maximal.

In addition, according to the present invention, after executing the advertising service app, after filling out information on the company (for example, restaurants, museums, cinemas, department stores, shopping malls, historic sites, tourist attractions, etc.) that the consumer directly visited the advertising service app By providing real-time to friends through KakaoTalk, a messaging service app that is linked with real-time, it provides consumers with advertisement information that can form interest or consensus selectively with their close friends. Encourage active participation to maximize advertising efficiency.

In addition, according to the present invention, consumers simply run the advertisement service app by simply scanning the QR code printed on an advertisement such as a product or a leaflet through a mobile communication terminal owned by the consumer to easily view the advertisement information And it is easy to read and send the advertising information of interest by providing the advertising information of interest among the read advertising information to friends connected through the KakaoTalk messaging service app.

1 is a block diagram showing a mobile advertising system according to an embodiment of the present invention.
2 is a flow chart illustrating a mobile advertising method according to an embodiment of the present invention.
3 is a flow diagram illustrating a mobile advertising method according to another embodiment of the present invention.
Figure 4 is a flow diagram illustrating a mobile advertising method according to another embodiment of the present invention.
5 is a flowchart illustrating a mobile advertising method according to another embodiment of the present invention.
6 to 22 are views illustrating screens displayed on a screen window of a consumer terminal at each step.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and how to accomplish them, will become apparent by reference to the embodiments described in detail below with reference to the accompanying drawings. However, the present invention is not limited to the embodiments described below, but may be embodied in various forms.

In the present specification, the present embodiment is provided to complete the disclosure of the present invention and to fully disclose the scope of the invention to a person having ordinary skill in the art to which the present invention belongs. And the present invention is only defined by the scope of the claims. Accordingly, in some embodiments, well known components, well known operations, and well-known techniques are not specifically described to avoid an undesirable interpretation of the present invention.

Like reference numerals refer to like elements throughout. In addition, the terms used (discussed) herein are for the purpose of describing particular embodiments only and are not intended to be limiting of the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. Also, components and acts referred to as " comprising (or comprising) " do not exclude the presence or addition of one or more other components and operations.

Throughout the specification, the term "consumer terminal" refers to a communication terminal capable of wired and wireless communication as a terminal possessed by a consumer. Advertiser terminal is a terminal possessed by an advertiser and refers to a communication terminal like the “consumer terminal.” Here, the communication terminal is a mobile communication terminal (for example, a mobile phone, a personal digital assistant (PDA), a smartphone, a tablet PC, etc.). ) And a computer (eg, desktop computer, laptop, etc.).

The communication terminal may include a wired / wireless communication unit, an audio / video input unit, a user input unit, a sensing unit, an output unit, a memory, an interface unit, a control unit, and a power supply unit. The above-described components are not all essential, and may be added or subtracted depending on the characteristics.

The mobile communication terminal may store various apps in a memory. In the present invention, a messaging service app and an advertising service app can be stored. The advertisement service app may provide advertisements that are registered by an advertiser or a consumer to be viewed by a consumer, and may provide advertisements selected by the consumer to friends in association with the messaging service app.

In the entire specification, the advertising service app functions as a means for accessing, registering, and updating advertisements by accessing an advertisement providing server by a consumer terminal and an advertiser terminal. The messaging service app includes, for example, MSN, Yahoo Messenger, NateOn, Buddy Buddy, KakaoTalk, Kakao Story, and the like. Preferably it includes kakao talk and cacao story.

The mobile communication terminal may recognize, for example, an identification number, a one-dimensional code (bar code), a two-dimensional code (hereinafter referred to as a QR code) or a three-dimensional code (smart tag). Preferably, the QR code can be recognized.

The mobile communication terminal uses a mobile communication messaging service such as a short message service (SMS), a long message service (LMS), a multimedia message service (MMS) through a mobile communication network. Messages such as a push message or a notification message may be provided.

The mobile communication terminal is capable of internet communication, fax, transmission, and the like, and includes a personal information management function. In a daily life such as a communication network such as CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), LTE-A (LTE Advanced), Wibro / Wimax, WiFi, 3G (or 4G) It is possible to directly connect to the Internet using an Internet communication network that is readily available, and to access the Internet in various ways using various browsing programs.

The mobile communication terminal uses a satellite navigation system (GPS) -based, mobile communication network-based, WiFi WLAN / sensor network-based location recognition technology, or a combination of satellite navigation device and WiFi WLAN to utilize location information using location-based services. It is built to use recognition technology. The smart phone may be provided with location information based on a mobile communication network provided by a telecommunication company. For this, the location information providing system based on a mobile communication network may include a base station, a location recognition server, and a terminal, and the mobile communication network may be used in an available area. Corresponding.

The mobile communication terminal may be provided with location information by using a WiFi wireless LAN / sensor network base associated with the satellite navigation system to solve a decrease in reception rate in indoor and building dense areas, which is a disadvantage of the GPS. The location information providing system using the WiFi wireless LAN / sensor network base may include a short-range wireless communication network and an electronic tag.

The mobile communication terminal is coupled with the Geographic Information Systems (GIS) together with the location information obtained through the location-based service to display the location information on the map. Geographical information devices are used for collecting, storing, outputting, and analyzing geographical and geographically related data such as buildings, roads, rivers, contour lines, and administrative zone boundaries. They are used to construct, maintain, edit, analyze, It is a system that helps spatial decision making while acquiring spatial information through processes such as display and output.

Throughout the specification, the "advertisement providing server" has the same configuration as that of a typical web server in hardware for mutual data communication with the consumer terminal and the advertiser terminal, and includes C, C ++, Jaba, Visual Basic, Visual C, and the like, and includes a program module that performs various functions.

In addition, the "advertisement provision server" is a web server program that is provided in various ways depending on the operating system, such as DOS (windows), Windows (Linux), Unix (macintosh), etc. in general server hardware It can be implemented using, and representative examples may be a website (website) used in the Windows environment, Internet Information Server (IIS) and CERN, NCSA, APPACH and the like used in the Unix environment.

In addition, the "advertisement providing server" has a database built in or outside to store and manage a variety of information. The database refers to a general data structure implemented in a storage space of a computer system using a management program and refers to a data storage format capable of freely searching (extracting), deleting, editing, and adding data. Such a database may be a relational database management system such as oracle, infomix, sybase, DB2, or an object-oriented database management system such as gemston, orion, O2, specific databases such as excelon, tamino, sekaiju, and the like, and may have appropriate fields or elements.

In the entire specification, "advertiser" refers to a subject that registers and updates an advertisement in an advertisement providing server through an advertiser terminal, and creates a data of an advertisement desired by the advertiser and stores it in a database of the advertisement providing server. The "advertiser" is the subject that registers the advertisement, but the "advertiser" may be the "consumer" for the third advertiser. That is, the consumer may be a consumer who provides a registered advertisement from a third advertiser to a friend through a messaging service app.

Throughout the specification, "consumer" refers to advertisements registered in the advertisement providing server in real time through a consumer terminal, and provides selected advertisements among the advertisements to friends in real time through a messaging service app, for example, KakaoTalk. Say someone.

Throughout the specification, a "notification window" refers to a consumer terminal to notify the consumer when a message including an advertisement is transmitted from the consumer terminal or the advertiser terminal through the messaging service app without the advertisement service app running on the consumer terminal. The window created in.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless they are defined.

Hereinafter, the technical features of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a mobile advertising system according to an embodiment of the present invention.

Referring to FIG. 1, a mobile advertisement system according to an embodiment of the present invention includes a consumer terminal 10, an advertiser terminal 20, and an advertisement providing server 30 interconnected through a communication network 1.

The consumer terminal 10 is a mobile communication terminal, for example, a smart phone, and an advertisement service app is installed to receive various advertisement information in real time from the advertisement providing server 30 through the communication network 1. In addition, a messaging service app for transmitting selected advertisement information among the provided advertisement information to a friend in real time, for example, KakaoTalk is installed.

The advertising service app and the messaging service app are configured to operate in conjunction with each other, download and install from the advertisement providing server 30, or other app stores for smartphones (for example, Apple App Store, Google Android Market, etc.) You can download and install it from.

The consumer may automatically register in the process of installing the advertisement service app through the consumer terminal 10. In addition, by separately accessing the advertisement providing server 30 can be registered. At the time of membership registration, the consumer information may be stored in a database established in the advertisement providing server 30. The consumer information may include basic information such as name, social security number, address, contact information, gender, age, occupation, hobby, marital status, and the like.

The advertiser terminal 20 may access the advertisement providing server 30 through the communication network 1 to register and update advertisement information. The advertiser registers by accessing the advertisement providing server 30 by using an already registered member registration method before registering the advertisement information. At this time, the advertisement information includes a business name (company name), business number, corporation registration number, representative, contact person, contact information, address, region, product (product) information (product image, restaurant image, event event, price).

The consumer and the advertiser may each access the advertisement providing server 30 through the consumer terminal 10 or the advertiser terminal 20 in various ways. For example, a URL address of the advertisement providing server 30 may be directly accessed through an Internet window. You can access it by typing it in, or by installing and running an ad service app separately. In addition, the QR code provided by the advertisement management company may be automatically connected to the advertisement providing server 30.

The advertisement providing server 30 displays various advertisement information provided by the advertiser from the advertiser terminal 20 by characteristics (for example, region, field, industry, occupation, hobby (taste), food menu, issue, job placement, event, etc.). Events, notifications, etc.) are classified for easy viewing and stored and managed in the database. In addition, the advertisement information provided by the consumer from the consumer terminal 10 may be classified and stored according to characteristics as in the advertisement information provided by the advertiser.

Advertisement providing server 30 when the consumer executes the advertising service app through the consumer terminal 10, the advertising information by characteristics, for example, 'Guide 114 in a specific region', 'get discount coupon (our neighborhood discount event) ',' Living Store (Talk Store) ',' Promo Sign / Banner ',' Academy ',' Hospital ',' Buy & Sell Store Goods' (Talk Shopping), 'Uri-dong Supermarket Event', 'Uri-dong Restaurant' ',' Job Jobs', 'Car', 'Real Estate', 'What are you doing on weekends?', 'Lunch menu game', 'Notifications', movie information, etc. are classified and provided. In addition, various industries may include industries that are closely related to real life, such as courier services, beauty salons, skin care rooms, call taxis, surrogate operations, florists, repair shops, dog shops, car centers, and the like.

The advertisement information may be provided in the form of a banner. That is, when a consumer executes an advertisement service app installed in the consumer terminal 10, various advertisement information is classified on the screen of the terminal and provided to the consumer in the form of a banner. The consumer selects a banner advertisement of interest among various banner advertisements by touching or clicking a banner displayed on the screen window.

The selected banner advertisement is displayed with detailed information linked to the next screen window. When one piece of advertisement information is finally selected, corresponding advertisement information registered in the advertisement providing server 30 is displayed on the screen. Finally, if the advertisement information to be sent to a friend is selected among the selected advertisement information, the message service app is automatically executed, and the friend is selected to transmit the advertisement information through the executed message service app among the stored friends to provide the corresponding advertisement information. .

For example, when a consumer selects advertisement information to send to a friend, KakaoTalk, which is one of the message service apps, is executed in connection with this, and when a friend who selects a friend who wants to transmit the corresponding advertisement information selected from friends registered in KakaoTalk is Kakao The chat window of the chat is activated and the corresponding advertisement information is transmitted to the selected friend in the form of an image or text. (Ad information can be shared on social media such as Twitter, Facebook, Me Today)

In the case of a video, the advertiser provides a video of the advertisement information to friends by registering a video of the advertisement on YouTube in advance and providing the URL of the corresponding YouTube in the chat window through a message service app KakaoTalk. can do.

The advertisement providing server 30 may further include a 'to introduce to a friend' function to provide advertisement guidance and notification information in association with a messaging service app. When the consumer selects a banner called 'Talk to a friend' provided at the bottom of the screen of the consumer terminal 10, information such as notification information and event information is provided to the consumer, and the consumer selects one of these messages It is provided to friends through the service app KakaoTalk.

2 is a flowchart illustrating a mobile advertising method according to an embodiment of the present invention, Figures 6 to 24 are views showing the screen displayed on the screen window of the consumer terminal at each step.

Referring to FIG. 2, first, an advertiser accesses an advertisement providing server 30 through an advertiser terminal 20, performs a registration process, and registers advertisement information to be advertised (S21).

The advertisement providing server 30 stores and manages various advertisement information provided from the advertiser terminal 20 in a database. At this time, the advertisement providing server 30 classifies the advertisement information provided from the advertiser terminal 20 by characteristics and stores them in a database and provides them when requested by the consumer.

For example, the advertisement information may be classified according to characteristics, for example, 'Guideline 114 in a specific region', 'get discount coupon (our local discount event)', 'living store (talk store)', 'promo sign / banner' , 'Academy', 'Hospital', 'Store sale and sale (talk shopping)', 'Uri-dong supermarket guide', 'Uri-dong restaurant', 'Jobs', 'Car', 'Real estate', 'Weekend' What are you doing? ',' Lunch menu game ',' Notification ', movie information, etc. can be classified into various forms.

Subsequently, when the consumer executes the advertisement service app installed in the consumer terminal 10, as shown in FIG. 114 Guide, 'Receive Discount Coupons (Our Discount Discount Event)', 'Store (Talk Store)', 'View Promotional Signs / Banners',' Academic School ',' Hospital ',' Buy and Sell Store Products (Talk Shopping) ), 'Uri-dong Supermarket Event Guide', 'Uri-dong Restaurant', 'Job Jobs', 'Car', 'Real Estate', 'What to Do on Weekend', 'Lunch Menu Game', 'Notification', Movie Information Advertising information is provided in the form of a banner, such as (S22, S23).

Then, the consumer browses the advertisement information provided to the screen window of the consumer terminal 10 (S24). That is, when a consumer browses a variety of upper directory advertisement information (hereinafter, referred to as root directory advertisement information) and selects one of interests, the consumer may search for subdirectory advertisement information of the corresponding root directory advertisement information (hereinafter referred to as subdirectory advertisement information). Are displayed on the screen. When the advertisement information of any one of the sub directory advertisement information is selected, the corresponding advertisement information is displayed on the screen window of the consumer terminal 10.

For example, as shown in FIG. 7, when the consumer selects the root directory advertisement information corresponding to 'Guide to Daegu 114' among the root directory advertisement information, the sub directory advertisement information is displayed on the screen window. In this case, the sub directory advertisement information may include a business name (company name), a business type (product, item), a contact information, and the like. When the consumer selects the active contact included in any one of the directory advertisement information displayed on the screen window, the selected contact is displayed on the call screen window in association with the communication function of the consumer terminal 10. The consumer selects the "call button" and the communication is made directly to the selected contact.

As another example, as shown in FIG. 8, when the consumer selects the root directory advertisement information corresponding to 'receive talk discount coupon' among the root directory advertisement information, the sub directory advertisement information is displayed on the screen window. At this time, as the sub directory advertisement information, for example, banners for Daegu regions (East-gu, Seo-gu, Nam-gu, Buk-gu, Jung-gu, Suseong-gu, Dalseo-gu, Dalseong-gu) are displayed. When the consumer selects any one of the directory advertisement information displayed on the screen window, the advertisement information of the companies that are performing the discount coupon in the corresponding area is displayed on the screen window.

As another example, as shown in FIG. 9, when the consumer selects the root directory advertisement information corresponding to 'life store' among the root directory advertisement information, the sub directory advertisement information is displayed on the screen window. In this case, the sub directory advertisement information may include "real estate", "household goods", "convenience", "service", "sports", "food", "home appliances / digital", "store" and the like. When the consumer selects one of the directory advertisement information displayed on the screen, for example, real estate, the sub-directory "villa," "house," "room," "house," "apartment," and "rental lease." Are displayed on the screen of the consumer terminal 10.

As another example, as shown in FIG. 10, when the consumer selects the root directory advertisement information corresponding to 'promotion signage / banner view' among the root directory advertisement information, the sub directory advertisement information is displayed on the screen window. At this time, as the sub directory advertisement information, for example, banners for Daegu regions (East-gu, Seo-gu, Nam-gu, Buk-gu, Jung-gu, Suseong-gu, Dalseo-gu, Dalseong-gu) are displayed. When the consumer selects any one of the directory advertisement information displayed on the screen window, the advertisement information of the companies registered as promotional signs / banners in the corresponding area is displayed on the screen window.

As another example, as shown in FIG. 11, when the consumer selects the root directory advertisement information corresponding to 'school' among the root directory advertisement information, the sub directory advertisement information is displayed on the screen window. In this case, the sub directory advertisement information may include "art", "physical", "English", "math", "writing", "general", "certification", "other", and the like. When the consumer selects one of the directory advertisement information displayed on the screen, for example, "English", the advertisement information of the company registered in the "English" directory is displayed on the screen in the form of an image and text.

As another example, as shown in FIG. 12, when the consumer selects the root directory advertisement information corresponding to 'hospital' among the root directory advertisement information, the sub directory advertisement information is displayed on the screen window. At this time, the sub directory advertisement information may include "dermatology", "ophthalmology", "dental", "plastic surgery", "orthopedics", "otolaryngology", "medical hospital", "nursing home" and the like. When the consumer selects any one of the directory advertisement information displayed on the screen, for example, "dental", the advertisement information of the company registered in the "dental" directory is displayed on the screen in the form of banner, image, or text.

As another example, as shown in FIG. 13, when the consumer selects the root directory advertisement information corresponding to 'buy and sell the store product' among the root directory advertisement information, the sub directory advertisement information is displayed on the screen window. At this time, as the sub directory advertisement information, for example, banners for Daegu regions (East-gu, Seo-gu, Nam-gu, Buk-gu, Jung-gu, Suseong-gu, Dalseo-gu, Dalseong-gu) are displayed. When a consumer selects any one of the directory advertisement information displayed on the screen window, advertisement information of a store product, used goods transaction or individual direct transaction consumer in the corresponding region is displayed on the screen window.

As another example, as shown in FIG. 14, when the consumer selects the root directory advertisement information corresponding to 'our neighborhood supermarket event guide' among the root directory advertisement information, the sub directory advertisement information is displayed on the screen window. At this time, as the sub directory advertisement information, for example, banners for Daegu regions (East-gu, Seo-gu, Nam-gu, Buk-gu, Jung-gu, Suseong-gu, Dalseo-gu, Dalseong-gu) are displayed. When the consumer selects any one of the directory advertisement information displayed on the screen window, the advertisement information including the event guide provided by the local supermarket is displayed on the screen window.

As another example, as shown in FIG. 15, when the consumer selects the root directory advertisement information corresponding to 'our neighborhood restaurant' among the root directory advertisement information, the sub directory advertisement information is displayed on the screen window. In this case, the sub directory advertisement information includes "Korean," "Japanese," "Chinese," "Western," "Buffet," "Sashimi," "Fast Food," "Snack," "Coffee," and "Shoju / Beer." , "Dessert", "fusion", etc. If a consumer selects one of the directory advertisement information displayed on the screen, for example, "fusion", a company registered in the "fusion" directory, For example, the advertisement information of "four bay" is displayed on the screen window in the form of images and text.

As another example, as shown in FIG. 16, when the consumer selects the root directory advertisement information corresponding to 'job opening' among the root directory advertisement information, the sub directory advertisement information is displayed on the screen window. In this case, the sub directory advertisement information may include "job", "job", and the like. When the consumer selects one of the directory advertisement information displayed on the screen, for example, "job", the company information registered in the "job" directory, for example, advertisement information of the company "Yorim OS", is displayed. And in the form of text.

As another example, as shown in FIG. 17, when the consumer selects the root directory advertisement information corresponding to “car” from among the root directory advertisement information, the sub directory advertisement information is displayed on the screen window. At this time, the sub-directory advertising information "Hyundai used car", "Kia used car", "Daewoo / Chevrolet used car", "Reno Samsung used car", "Ssangyong used car", "Imported used car", "Domestic new car consultation", "Car Articles ", and the like. When a consumer selects one of the directory advertisement information displayed on the screen, for example, "Hyundai Used Car", the advertisement information of a company registered in the "Hyundai Used Car" directory, for example, "used used car" is displayed in the form of image and text. It is displayed on the screen.

As another example, as shown in FIG. 18, when the consumer selects the root directory advertisement information corresponding to "real estate" among the root directory advertisement information, the sub directory advertisement information is displayed on the screen window. In this case, the sub directory advertisement information includes "villa", "single house", "room", "shop house", "apartment", "shop lease", "shopping sale", "land", etc. Is displayed on the screen. When the consumer selects any one of the directory advertisement information displayed on the screen, for example, "apartment", the advertisement information for the apartment listing registered in the "apartment" directory is displayed on the screen in the form of image and text.

As another example, as shown in FIG. 19, when the consumer selects the root directory advertisement information corresponding to 'what do you do on weekends' among the root directory advertisement information, the sub directory advertisement information, for example, is displayed on the weekend. Movie information, theater information, musical information, etc. are provided.

As another example, as shown in FIG. 20, when the consumer selects the root directory advertisement information corresponding to the 'lunch menu game' among the root directory advertisement information, the sub directory advertisement information, for example, various lunch menus are displayed. Is displayed in the window. At this time, if you select the 'Introduce Talk to a Friend' banner at the bottom, the KakaoTalk app is automatically executed and can send the menu information displayed on the corresponding screen window to the friend registered as a friend of KakaoTalk.

As another example, as shown in Figure 21, when you select the 'Talk to a friend' banner at the bottom of the main screen of the advertising service app KakaoTalk app is automatically run to send information to a friend registered as a friend of KakaoTalk For example, the event information, event information and notification information (notice of the city / district / county office), and a video for inducing interest can be provided together.

As another example, as shown in Figure 22, when the 'Daegu notification notification' banner on the top of the main screen of the advertising service app KakaoTalk app is automatically run to send information to friends registered as friends of KakaoTalk, for example For example, notification information may be provided along with a video.

Meanwhile, in step S24 of FIG. 2, when the consumer selects advertisement information to be sent to a friend from among the advertisement information read by the user, the KakaoTalk app is automatically executed in conjunction with this, and the chat window of KakaoTalk is activated, and the corresponding advertisement information is displayed in KakaoTalk. It can be transmitted to a friend registered through (S25, S26, S27, S28). In this case, when the consumer transmits the selected advertisement information to a friend through KakaoTalk, in addition to the advertisement information to be transmitted, the consumer may write an introduction or a separate message introducing the advertisement information.

3 is a flowchart illustrating a mobile advertising method according to another embodiment of the present invention.

Referring to FIG. 3, the mobile advertising method according to another embodiment of the present invention does not manually execute and execute an advertisement service app installed in the consumer terminal 10, but is printed on advertisements such as products or flyers. A simple way of recognizing a QR code is to run an ad service app and view the advertisement information and send it to friends.

The advertiser registers a unique QR code together when registering the advertisement information in the advertisement providing server 30 (S31).

When a consumer recognizes a QR code printed on an advertisement such as a product or a leaflet through the consumer terminal 10, an advertisement service app is automatically executed and advertisement information corresponding to the recognized QR code is displayed on the screen window. In this case, the advertisement information may be provided only with the corresponding advertisement information on the front of the screen window, or the advertisement information may be provided only in a portion of the upper portion in the form of a banner (S32, S33, S34).

Meanwhile, when the QR code recognized through the consumer terminal 10 is a code not registered in the advertisement providing server 30, the advertisement service app is not automatically executed.

Thereafter, steps S35, S36, S37, and S38 proceed in the same manner as steps S25, S26, S27, and S28 shown in FIG.

4 is a flowchart illustrating a mobile advertising method according to another embodiment of the present invention.

Referring to FIG. 4, the mobile advertisement method according to another embodiment of the present invention transmits the advertisement information to a friend through 'talk to a friend' displayed at the bottom of the screen window of the consumer terminal 10.

In FIG. 2, when the consumer selects the advertisement information viewed by the user, the KakaoTalk app is automatically executed and the selected advertisement information is transmitted to a friend. The advertisement information is already registered, for example, a restaurant photo or a contact information. Only ad information in the format is provided.

However, in Figure 4, the consumer selects the 'Talk to a friend' banner, launches the KakaoTalk app, edits and provides the selected advertisement information, while also sending event (discount) information, notification information, etc. to a friend. Provide to compose and send a message.

Otherwise, the process proceeds in the same manner as in FIG. 2.

5 is a flowchart illustrating a mobile advertising method according to another embodiment of the present invention.

Referring to FIG. 5, in the mobile advertising method according to another embodiment of the present invention, a consumer or an advertiser directly prepares advertisement information through a consumer terminal 10 or an advertiser terminal 20 owned by an advertisement providing server. Provides a method to register at 30.

For example, the consumer executes an advertisement service app installed in the consumer terminal 10, and then advertisement information about a company visited by the consumer (for example, a restaurant, a museum, a movie theater, a department store, a shopping mall, a historic place, a tourist attraction, etc.). To produce (S51, S52). In this case, the advertisement information may include a visited restaurant photo, a menu, an address, a contact number, and the like, and guide the way of searching and finding a map based on the current location of a friend to be transmitted through KakaoTalk. To this end, the consumer may be provided with the friend's current location information from the friend in advance.

The produced advertisement information is registered in the advertisement providing server 30, and executed as a KakaoTalk app as shown in FIG. 2 and transmitted to a friend registered in the KakaoTalk app (S54, S55, S56, S57).

 Meanwhile, when a consumer registers his or her company or product on the advertisement providing server 30, the advertiser may distribute a predetermined profit to the consumer for the product promotion and the sale price.

Advertisers may install an ad service app and go to KakaoTalk and Kakao Story of consumers who have registered their KakaoTalk friends and have an introduction event through a notification window to introduce the company to Kakao Story. In addition, consumers can be provided with a variety of information from the advertiser by adding the friend to the advertiser without the KakaoTalk ID of the advertiser who installed the advertising service app.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. As such, the present invention can be implemented by combining these. Accordingly, the invention is only defined by the scope of the claims set forth in the claims.

1: communication network
10: consumer terminal phone
20: advertiser terminal
30: ad serving server

Claims (11)

An advertiser terminal;
A consumer terminal with an advertising service app and a KakaoTalk app installed as a messaging service app; And
Advertisement classifies various advertisement information registered by the advertiser through the advertiser terminal according to characteristics and stores them in the database, and provides advertisement information classified by characteristics in the form of banner when a consumer requests the registered advertisement information by executing the advertisement service app. Includes a server,
The consumer terminal executes the advertisement service app, requests the advertisement providing server to view advertisement information registered by an advertiser, and the advertisement providing server is classified by characteristics in response to the advertisement information viewing request of the consumer terminal. The registered advertisement information is sequentially provided to the consumer terminal in the form of a sub-directory from a root directory according to the consumer's selection, and the consumer finally receives one of the advertisement information provided from the advertisement providing server through the consumer terminal. When the information is selected, the advertisement information finally selected by the consumer is transmitted in real time to at least one friend registered with KakaoTalk after automatically running the KakaoTalk app in association with this.
Mobile advertising system linked with the messaging service app.
The method of claim 1,
The advertisement information provided from the advertisement providing server is provided in a banner form so as to be selected by the consumer in the screen window of the consumer terminal, and linked with a messaging service app configured to move to a sub directory of the advertisement information when the consumer selects the banner. Mobile advertising system.
The method of claim 1,
The consumer terminal recognizes a QR code printed on a product or advertisement, and automatically recognizes the pre-installed advertisement service app when the recognized QR code corresponds to a QR code corresponding to advertisement information of an advertiser registered in the advertisement providing server. Mobile advertising system interlocked with the messaging service app to display the advertisement information corresponding to the QR code recognized on the screen by executing.
The method of claim 1,
The consumer terminal is a messaging service app that automatically executes the pre-installed advertising service app when the notification window is provided from the advertiser terminal or another consumer terminal in a state where the pre-installed advertising service app is not running; Interlocked mobile advertising system.
The method of claim 1,
The consumer terminal provides a 'talk to a friend' banner at the bottom of the screen window through the execution of the advertisement service app to the consumer, and when the consumer selects a 'talk to a friend' banner is provided from the advertisement providing server. Mobile advertising system linked with a messaging service app that provides event (discount) information and notification information to KakaoTalk friends registered friends.
The method of claim 1,
The consumer terminal executes the advertisement service app, and then produces advertisement information for a company visited by the consumer directly, and transmits the produced advertisement information to at least one friend registered in KakaoTalk via the KakaoTalk app in real time. Mobile advertising system linked with the messaging service app to be.
An advertiser accessing an advertisement providing server through an advertiser terminal and registering various advertisement informations;
The advertisement providing server classifying various advertisement information registered through the advertiser terminal according to characteristics and storing the classified advertisement information in a database;
Requesting to view the advertisement information registered in the advertisement providing server by executing the advertisement service app preinstalled in the consumer terminal;
In response to the request for viewing advertisement information of the consumer terminal, the advertisement providing server providing advertisement information classified by characteristics in a sub-directory form in a root directory according to a consumer's selection; And
When a consumer finally selects any advertisement information among advertisement information provided from the advertisement providing server to the consumer terminal, the consumer terminal automatically executes the pre-installed KakaoTalk app and registers a friend with KakaoTalk. Transmitting the advertisement information finally selected by the consumer to at least one friend in real time
Mobile advertising method associated with a messaging service app comprising a.
The method of claim 7, wherein
The advertisement information provided from the advertisement providing server is provided in a banner form so as to be selected by the consumer in the screen window of the consumer terminal, and linked with a messaging service app configured to move to a sub directory of the advertisement information when the consumer selects the banner. Mobile advertising methods.
The method of claim 7, wherein
The step of requesting to view the advertisement information registered in the advertisement providing server by executing the advertisement service app preinstalled in the consumer terminal,
When the consumer recognizes the QR code printed on the product or the advertisement through the consumer terminal, and the recognized QR code is a QR code corresponding to the advertisement information of the advertiser previously registered in the advertisement providing server, the pre-installed advertisement service app Mobile advertising method linked with the messaging service app to automatically run to display the advertising information corresponding to the QR code recognized on the screen window.
The method of claim 7, wherein
The consumer terminal is a messaging service app that automatically executes the pre-installed advertising service app when the notification window is provided from the advertiser terminal or another consumer terminal in a state where the pre-installed advertising service app is not running; Linked mobile advertising method.
The method of claim 7, wherein
The consumer terminal provides a 'talk to a friend' banner at the bottom of the screen window through the execution of the advertisement service app to the consumer, and when the consumer selects a 'talk to a friend' banner is provided from the advertisement providing server. Mobile advertising method linked with the messaging service app that provides event (discount) information and notification information to KakaoTalk friends registered friends.

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