KR20210037843A - Optional Intelligent Advertising System Using Social Network - Google Patents

Abstract

The present invention relates to a social network-based intelligent advertisement marketing system, and more particularly, by matching the user's activity index calculated based on the user's social network service activity and the mileage accrual paid by the advertiser, and ranking the user's activity index This is a mutually selective intelligent advertising system that bidding based on the influence of the advertiser and information on the advertiser's advertising field.When an advertisement is placed through a user's social network service account, the user's activity index and the advertiser's mileage are calculated in response to the advertisement time. It relates to a subtractive social network-based intelligent advertising marketing system.

Description

{Optional Intelligent Advertising System Using Social Network}

It relates to a social network-based intelligent advertising marketing system, and more specifically, by matching the user's activity index calculated based on the user's social network service activity and the mileage accrual paid by the advertiser, and influencing based on the user's activity index ranking. It is a mutually selective intelligent advertising system that is bidding based on the information of the advertisement field of the advertiser and the advertiser. When an advertisement is placed through the user's social network service account, the social network subtracts the user's activity index and the advertiser's mileage in response to the advertisement time It relates to a network-based intelligent advertising marketing system.

As the Internet rapidly spreads and the number of users of smart devices increases, an online community is being activated.

Accordingly, web services, applications, and social network services using the Internet are popularized, and users communicate and communicate through them, and the size of the users is gradually increasing.

In line with the increase in the number of users, various advertising methods using web services, applications, and social network services have been developed and utilized, and are used by many advertisers due to the high advertising effect compared to the existing advertising methods. I'm doing it.

Advertising methods used in existing web services, applications, and social network services do not reflect the user's interest or relevance to the product or service that the advertiser wants to advertise, so that users are exposed to unnecessary advertising information and advertisers have high advertisements. It has a problem that it is difficult to achieve an effect.

In addition, the existing advertising method that displays both the user's content uploaded to the user area of the social network service and the advertiser's advertising content has limitations in reflecting the relationship between the user's content and the advertiser's advertising content. By advertising without also reflecting the influence of the network service on other users, this advertising method also has a problem in that it is difficult to achieve a high advertising effect.

On the other hand, existing web services, applications, and social network services do not reward users for their activities by quantifying their activities, but simply reward users in the form of events. It has a problem that it cannot increase the utilization rate and reconnection rate of.

In order to solve the above-described problem, the user's activity index calculated based on the user's social network service activity and the mileage paid by the advertiser are accumulated, and advertisements are bid based on the influence based on the user's activity index. In the case of posting advertisements through a network service account, it has come to invent an intelligent advertisement marketing system based on a social network that subtracts the user's activity index and the advertiser's mileage in response to the advertisement posting time.

Based on the user's social network service activity, the user's activity index is calculated and accumulated, the advertiser's paid mileage is accumulated, and the activity index and mileage corresponding to the advertisement period are calculated from the accumulated user's activity index and the advertiser's mileage, respectively. Provides a subtractive social network-based intelligent advertising marketing system.

More specifically, social that generates advertisement information from a plurality of advertiser servers as an advertisement list, generates an influence ranking based on the activity indices of a plurality of users, and transmits the generated advertisement list and influence ranking to the user terminal and the advertiser server, respectively. Provides a network-based intelligent advertising marketing system.

In addition, it provides a social network-based intelligent advertisement marketing system that combines user content and item images including one or more of a user image and text through a control unit of a system server and transmits them to other user terminals.

By calculating the user's activity index based on the user's social network service activity, it has the effect of increasing the user's utilization rate and reconnection rate of the social network service.

In addition, by generating an influence ranking based on the activity indices of a plurality of users and transmitting the generated influence ranking to the advertiser server, the advertisement can be displayed by selecting a user suitable for the advertisement and having high influence on other users to the advertiser. Has an effect.

In addition, by generating advertisement information from a plurality of advertiser servers as an advertisement list and transmitting the generated advertisement list to the user terminal, the user has the effect of providing useful advertisement contents to other users with high relevance to their user contents. Have.

In addition, users can not only receive unnecessary spam advertisements, but can only receive advertisements reflecting recent interests or hobbies, and advertisers can maximize advertising effects while minimizing advertising costs, and service providers can utilize minimal resources. Advertising services can be provided.

1 is a diagram schematically showing the configuration of an intelligent advertisement marketing system based on a social network according to an embodiment of the present invention.
2 is a diagram schematically showing an example of a specific configuration of an intelligent advertisement marketing system based on a social network according to an embodiment of the present invention.
3 is a flow chart illustrating a social network-based intelligent advertisement marketing system according to an embodiment of the present invention.
4 is a flow chart illustrating a social network-based intelligent advertisement marketing system according to an embodiment of the present invention.
5 is a view for explaining an implementation example of an intelligent advertisement marketing system based on a social network according to an embodiment of the present invention.

The present invention will be described in detail with reference to the accompanying drawings. Here, repeated descriptions, well-known functions that may unnecessarily obscure the subject matter of the present invention, and detailed descriptions of configurations are omitted. Embodiments of the present invention are provided to more completely explain the present invention to those with average knowledge in the art. Accordingly, the shapes and sizes of elements in the drawings may be exaggerated for clearer explanation.

Throughout the specification, when a part "includes" a certain component, it means that other components may be further included rather than excluding other components unless specifically stated to the contrary.

In addition, the term "unit" described in the specification means a unit that processes one or more functions or operations, which may be implemented in hardware or software, or a combination of hardware and software.

1 is a diagram schematically showing a configuration of an advertisement providing system using a social network service according to an embodiment of the present invention, and FIG. 2 is a specific configuration of a social network-based intelligent advertisement marketing system according to an embodiment of the present invention. It is a diagram schematically showing an example.

1 and 2, according to an embodiment of the present invention, a social network-based intelligent advertisement marketing system may include a system server 100, a user terminal 200, and an advertiser server 300, and the system The server 100 includes a communication unit 110, a content database 120, an accumulation unit 130, a deduction unit 140, a user database 150, an advertiser database 160, an item database 170, an information generation unit ( 180) and a control unit 190, and the user terminal 200 may include a photographing unit 210, a storage unit 220, an input unit 230, a terminal communication unit 240, and a display unit 250. In addition, the advertiser server 300 may include an advertisement database 310 and a server communication unit 320.

The configuration of the social network-based intelligent advertising marketing system shown in FIG. 2 is according to one embodiment, and not all blocks are essential components of the blocks shown in FIG. 2, and some blocks may be added, changed, or deleted in other embodiments. I can.

The communication unit 110 of the system server 100 serves to receive user content, a mileage payment request signal, an item payment request signal, and an item image combination request signal from the user terminal 200 through a network, and the advertiser server 300 ) From the advertisement content, the mileage payment request signal, and advertisement information.

In addition, the communication unit 110 serves to receive an advertisement bid request signal from the user terminal 200 through the network and transmits it to the advertiser server 300, and transmits an advertisement bid acceptance signal corresponding to the transmitted advertisement bid request signal. It serves to receive from the advertiser server 300.

In addition, the communication unit 110 serves to receive an advertisement request signal from the advertiser server 300 through the network and transmits it to the user terminal 200, and transmits an advertisement acceptance signal corresponding to the transmitted advertisement request signal to the user terminal. It plays the role of receiving from (200).

Here, the network is WCDMA (Wideband Code Division Multiple Acces) wireless communication, HSPA (High Speed Packet Access) wireless communication and LTE (Long Term Evolution) wireless communication, Wi-Fi (Wireless Fideltiy; Wi-Fi) communication and Ethernet (Ethernet) communication It may correspond to one or more of the above, and when using Wi-Fi communication, a separate wireless access point (AP) may be provided.

In one embodiment, the user terminal 200 may correspond to at least one of a personal digital assistant (PDA), a smartphone, and a tablet computer. The role may be implemented in the form of a web-based program installed in one or more of the aforementioned personal portable terminal, smart phone, and tablet computer, or may be implemented in the form of an application.

Each of the above-described user content, advertisement content, mileage payment request signal, item payment request signal, item image combination request signal, and advertisement information will be described in more detail through other components of the system server 100 to be described later.

Next, the content database 120 of the system server 100 serves to store user content and advertisement content received by the communication unit 110 described above.

In order to perform the role of the content database 120, the content database 120 includes a flash memory, a static random access memory (SRAM), an electrically erasable and programmable read only memory (EEPROM), and an erasable and programmable read (EPROM). Only Memory), a hard disk drive (HDD), and a solid state drive (SSD).

Here, the user content may include one or more of a user image and text, and the text may be superimposed on the user image to be displayed on the screen, and differently, the user image and text may be displayed on the screen without overlapping.

In addition, the above-described text may be text related to a user image. When the social network-based intelligent advertising marketing system according to an embodiment of the present invention is applied to a social network service that shares an animal image, the above-described user image is a user's pet. It may be an animal image or an animal image stored from a user.

The above-described advertisement content may include one or more of an image and text related to an advertisement product or advertisement service that an advertiser wants to advertise, and the social network-based intelligent advertisement marketing system according to an embodiment of the present invention shares an animal image. When applied to a social network service, the advertisement content may include images related to pet supplies, pet sales shops, veterinary hospitals, and zoos.

Next, the accumulation unit 130 of the system server 100 calculates and accumulates the user's activity index based on the communication history between the communication unit 110 and the user terminal 200, and the user terminal 200 Alternatively, when receiving a mileage payment request signal from the advertiser server 300, it serves to accumulate the paid mileage of the user and the advertiser, respectively.

Here, the activity index is the access time of the system server 100 of the user terminal 200, the number of user content transmissions by the user terminal 200, the number of user content inquiries by other user terminals, the number of recommendations for user content, and the number of comments on the user content. As an index calculated based on the communication details including one or more of the values, the degree of activity in the system server 100 by the user through the user terminal 200 is quantified.

For example, when user content is transmitted from the user terminal 200 to the system server 100 by receiving a user's input, the activity index per time can be calculated as "1", and the transmitted user content is viewed from other user terminals. If so, the activity index per session can be calculated as "2". If user content is transmitted to the system server 100 for a total of 4 times, and only one of the transmitted user content is viewed from another user terminal for a total of 3 times, the activity index is "1x4 times + 2x3 times = 10 It can be calculated and accumulated as ".

On the other hand, when the mileage payment signal is paid by the user of the user terminal 200 or the advertiser of the advertiser server 300 through an actual currency or credit card, the amount of mileage paid is accumulated by the user and the advertiser through the accumulating unit 130. It may be a signal to accumulate with mileage.

The deduction unit 140 of the system server 100 requests from the advertiser server 300 when an advertisement bid acceptance signal and an advertisement acceptance signal are received from the user terminal 200 and the advertiser server 300 to the communication unit 110, respectively. It plays a role of subtracting the activity index and mileage corresponding to the advertisement posting time from the accumulated user's activity index and the advertiser's mileage, respectively.

For example, if the accumulated user's activity index and advertiser's mileage and ad serving time are matched in a ratio of “1:1” and “1:100”, respectively, and the ad serving time is 10 hours, according to the above-described ratio The deduction unit 140 may subtract "10" from the accumulated user's activity index and subtract "1000" from the accumulated advertiser's mileage.

On the other hand, the deduction unit 140 serves to deduct the mileage allocated to the paid item image from the accumulated user's mileage when an item payment request signal is received from the user terminal 200 to the communication unit 110.

Here, the item payment request signal is to receive an item image to be paid by the user of the user terminal 200, and deduct the mileage equal to the mileage allocated to the selected item image from the user's mileage accumulated through the deduction unit 140. It may be a signal to do.

For example, when a user selects to pay for an image of a "speech balloon" item assigned as "500", the deduction unit 140 may deduct "500" from the accumulated user's mileage.

Next, the user database 150 of the system server 100 serves to store the current status of the user's holding activity index and the status of the holding mileage.

The above-described current status of the user's activity index and the status of mileage held may be updated through the accumulation and deduction of the accumulation unit 130 and the deduction unit 140 for the user's activity index and mileage. In order to perform the role of, the user database 150 includes a flash memory, a static random access memory (SRAM), an electrically erasable and programmable read only memory (EEPROM), an erasable and programmable read only memory (EPROM), and a hard disk. It may include one or more of a drive (Hard Disk Drive HDD) and a solid state drive (Solid State Drive SSD).

The advertiser database 160 of the system server 100 serves to store the current status of the advertiser's mileage and advertisement information.

The above-described status of the advertiser's mileage may be updated through the accumulation and deduction of the accumulating unit 130 and the deduction unit 140 for the advertiser's mileage.

Here, the advertisement information may include one or more of the above-described advertisement publication time, advertisement product or advertisement service information, advertisement product or advertisement service discount coupon information, and advertisement product provision.

For example, the advertisement time included in the advertisement information, the discount coupon information of the advertisement product, and the advertisement product availability are "10 hours", "pet dog food", "10% discount coupon", and "pet dog food provided", respectively. I can.

In order to perform the role of the advertiser database 160, the advertiser database 160 includes Flash Memory, Static Random Access Memory (SRAM), Electrically Erasable and Programmable Read Only Memory (EEPROM), and Erasable and Programmable (EPROM). Read Only Memory), a hard disk drive (HDD), and a solid state drive (Solid State Drive SSD).

Next, the item database 170 of the system server 100 serves to store an item image combined with the above-described user content.

Here, one or more item images are provided to the user, and may be selected according to the user's preference and combined with user content, and a social network in which the intelligent advertisement marketing system based on a social network according to an embodiment of the present invention shares animal images. When applied to a service, the above-described item image may be an image of a pet image of a user or an image of a "speech balloon" item and an image of a "glasses" item that personifies the animal of an animal image stored from the user.

In order to perform the role of the item database 170, the item database 170 includes a flash memory, a static random access memory (SRAM), an electrically erasable and programmable read only memory (EEPROM), and an erasable and programmable read only memory (EPROM). Read Only Memory), a hard disk drive (HDD), and a solid state drive (Solid State Drive SSD).

The information generation unit 180 of the system server 100 generates advertisement information received from the plurality of advertiser servers 300 to the communication unit 110 as an advertisement list, and generates an influence ranking based on the activity indices of the plurality of users. To play a role.

The above-described advertisement list and influence ranking may be in a grid format or a list format, and may be transmitted to the user terminal 100 and the advertiser server 300 through the communication unit 110, respectively.

As a result, the user can display advertisements by selecting advertisements related to his or her user content or suiting the user's preferences, and advertisers can also select user content related to the advertisement product or advertisement service they want to advertise, or users of influential users. You can place advertisements by selecting content.

The control unit 190 of the system server 100 receives an advertisement acceptance signal corresponding to the advertisement request signal from the user terminal 200 to the communication unit 110 or receives an advertisement bid request signal from the advertiser server 300 to the communication unit 110. When a corresponding advertisement bid acceptance signal is received, the communication unit 110 controls the communication unit 110 to transmit the user content and the advertisement content to another user terminal during the above-described advertisement posting time.

For this reason, another user who wants to view the user's user content has an effect of being exposed to the advertisement by viewing the advertisement content posted along with the user content.

In addition, when an item image combination request signal is received from the user terminal 200 to the communication unit 110, the control unit 190 combines the image of the item paid for the user content and transmits it to another user terminal through the communication unit 110. It plays a role of controlling.

Next, the user terminal 200 will be described.

The photographing unit 210 of the user terminal 200 performs a role of photographing a user image included in user content.

To this end, the photographing unit 210 may include at least one of a Charge Coupled Device (CCD), a Complementary Metal Oxide Semiconductor Image Sensor (CIS), and a high-speed image sensor.

The storage unit 220 of the user terminal 200 serves to store a user image captured through the above-described photographing unit 210 and serves to store a user image received from an external device.

To perform the role of the storage unit 220, the storage unit 220 is a flash memory (Flash Memory), SRAM (Static Random Access Memory), EEPROM (Electrically Erasable and Programmable Read Only Memory), EPROM (Erasable and Programmable Read Only Memory), a Hard Disk Drive HDD, and a Solid State Drive SSD.

The input unit 230 of the user terminal 200 may perform a role of receiving text included in user content from a user through a text input device (not shown). The text input device (not shown) may use one or more of a voice recognition method in which a user's voice is recognized and converted into text, and a typing method in which the user directly inputs text into a keyboard type input device.

The terminal communication unit 240 of the user terminal 200 transmits user content, a mileage payment request signal, an item payment request signal, and an item image combination request signal to the system server 100 through a network.

In addition, the terminal communication unit 240 serves to transmit an advertisement bid request signal to the system server 100 through a network, and receives an advertisement request signal from the system server 100 and transmits an advertisement acceptance signal corresponding thereto. It plays the role of transmitting to (100).

In addition, the terminal communication unit 240 serves to receive an advertisement list generated through the information generation unit 180 described above through a network.

The display unit 250 of the user terminal 200 serves to display the advertisement list received by the terminal communication unit 240 in a grid format or a list format, and the terminal communication unit ( 240) serves to display the user content of the other user terminal and the advertisement content of the advertiser server together.

An item image may be combined and displayed in the user content described above through the display unit 250, and the display unit 140 is not merely a display, but a display and a controller that controls the display of the display. Can be

Next, the advertiser server 300 will be described.

The advertisement database 310 of the advertiser server 300 serves to store advertisement content and advertisement information.

Here, the advertisement content may include one or more of an image and text related to an advertisement product or advertisement service that the advertiser wants to advertise, and the above-described advertisement information includes the above-described advertisement publication time, advertisement product or advertisement service information, and advertisement product. Alternatively, it may include one or more of information on a discount coupon for an advertisement service and whether or not an advertisement product is provided.

In order to perform the role of the advertisement database 310, the advertisement database 310 includes a flash memory, a static random access memory (SRAM), an electrically erasable and programmable read only memory (EEPROM), and an erasable and programmable read (EPROM). Only Memory), a Hard Disk Drive HDD, and a Solid State Drive SSD.

The server communication unit 320 of the advertiser server 300 serves to transmit advertisement content and a mileage payment request signal to the system server 100 through a network.

In addition, the server communication unit 320 serves to transmit an advertisement request signal to the system server 100 through a network, and receives an advertisement bid request signal from the system server 100 and transmits an advertisement bid acceptance signal corresponding thereto. It performs the role of transmitting to the server 100.

In addition, the server communication unit 320 plays a role of receiving an influence ranking generated through the information generation unit 180 described above through a network.

3 is a flowchart illustrating a social network-based intelligent advertisement marketing system according to an embodiment of the present invention.

Referring to FIG. 3, user content and advertisement content are respectively received from the user terminal 200 and the advertiser server 300 to the system server 100 through the communication unit 110 and stored in the content database 120 (S301). ) It is accumulated by calculating the user's activity index based on the communication history between the communication unit 110 and the user terminal 200 through the accumulation unit 130 (S302) the communication unit 110 from the advertiser server 300 When receiving the mileage payment request signal through (S303), the mileage of the advertiser paid through the accumulating unit 130 is accumulated (S304), the advertisement information of a plurality of advertisers received through the information generating unit 180 It is generated as an advertisement list, and an influence ranking is generated based on a plurality of user activity indices (S305).

The advertisement list and the influence ranking generated in step S305 are transmitted to the user terminal 200 and the advertiser server 300 respectively through the communication unit 110 (S306).

In order to bid an advertisement of an advertiser selected by a user based on the transmitted advertisement list, the system server 100 receives an advertisement bid request signal from the user terminal 200 and transmits it to the advertiser server 300 (S307). , In response to the transmitted advertisement bid request signal, when receiving an input from the advertiser and transmitting an advertisement bid acceptance signal from the advertiser server 300 to the system server 100 (S308), the communication unit from the system server 100 during the advertisement posting time User content and advertisement content are transmitted to another user terminal through 110 (S309). Accordingly, another user who wants to view the user content is exposed to the advertisement content transmitted along with the user content.

Conversely, in response to the transmitted advertisement bid request signal, if the advertiser receives an input from the advertiser and does not transmit the advertisement bid acceptance signal from the advertiser server 300 to the system server 100, the advertisement is not concluded and returns to the beginning.

Subsequently, the activity index and mileage corresponding to the advertisement posting time are subtracted from the accumulated user's activity index and the advertiser's mileage through the deduction unit 140 (S310).

4 is a flowchart illustrating a social network-based intelligent advertisement marketing system according to an embodiment of the present invention.

Referring to FIG. 4, user content and advertisement content are respectively received from the user terminal 200 and the advertiser server 300 to the system server 100 through the communication unit 110 and stored in the content database 120 (S401). )

The user's activity index is calculated and accumulated based on the communication history between the communication unit 110 and the user terminal 200 through the accumulation unit 130 (S402).

When receiving the mileage payment request signal from the advertiser server 300 through the communication unit 110 (S403), the mileage of the advertiser paid through the accumulation unit 130 is accumulated (S404).

The advertisement information of a plurality of advertisers received through the information generation unit 180 is generated as an advertisement list, and an influence ranking is generated based on the plurality of user activity indices (S405).

The advertisement list and the influence ranking generated in step S405 are transmitted to the user terminal 200 and the advertiser server 300, respectively, through the communication unit 110 (S406).

In order to request an advertisement from a user who has been selected by an advertiser based on the transmitted influence ranking, the system server 100 receives an advertisement request signal from the advertiser server 300 and transmits it to the user terminal 200 (S407), When the user terminal 200 transmits an advertisement acceptance signal from the user terminal 200 to the system server 100 in response to the transmitted advertisement request signal (S408), the communication unit 110 from the system server 100 during the advertisement posting time Through this, the user content and the advertisement content are transmitted to another user terminal together (S409). Accordingly, another user who wants to view the user content is exposed to the advertisement content transmitted along with the user content.

On the contrary, in response to the transmitted advertisement bid request signal, when an advertisement acceptance signal is not transmitted from the user terminal 200 to the system server 100 by receiving an input from the advertiser, the advertisement is not concluded and returns to the beginning.

Subsequently, the activity index and mileage corresponding to the advertisement posting time are subtracted from the accumulated user's activity index and the advertiser's mileage through the deduction unit 140 (S410).

5 is a diagram for explaining an implementation example of an intelligent advertisement marketing system based on a social network according to an embodiment of the present invention.

5, a screen 500 of a user terminal 200 is a screen 500 of a user terminal 200 connected to a social network service sharing an animal image, and the above-described screen 500 displays an animal image. User contents 510 and 530, item images 520, and advertisement contents 540 of other users received from the system server 100 of the shared social network-based intelligent advertisement marketing system may be displayed. The user contents 510 and 530 of other users include a picture of a pet dog, which is a user image 510, and a text 530, "Oh, I'm surprised!". The item image 530 paid by another user is a "speech balloon" image and is combined with a picture of a pet dog to have an effect of personifying the pet dog.

In addition, when an advertisement is concluded between another user and an advertiser, the user of the user terminal 200 who wants to view the user content 510, 520, 530 of another user is provided with the user content 510, 520, 530 of another user. Together, the advertisement content 540 of the advertiser may be provided. The advertisement content 540 of the advertiser may be displayed adjacent to the user content 510, 520, 530 of another user at the bottom of the screen 500 of the user terminal 200.

As shown in FIG. 5, by displaying advertisement content 540 including an advertisement product or advertisement service of an advertiser closely related to the user image included in the user contents 510, 520, and 530, the advertiser has high advertisement The effect can be achieved, and the user can have the effect of acquiring useful advertisement information excluding unnecessary advertisements.

Although the above has been described with reference to preferred embodiments of the present invention, those skilled in the art will variously modify and change the present invention within the scope not departing from the spirit and scope of the present invention described in the following claims. You will understand that you can do it.

100: system server
110: communication department
120: content database
130: accumulator
140: deduction
150: user database
160: advertiser database
170: item database
180: information generation unit
190: control unit
200: user terminal
210: photographing department
220: storage unit
230: input
240: terminal communication unit
250: display
300: advertiser server
310: advertising database
320: server communication unit

Claims (13)

A user terminal transmitting user content, an advertiser server transmitting advertisement content, each receiving the user content and the advertisement content from the user terminal and the advertiser server, and the user's activity index based on the communication history with the user terminal And a system server for accumulating the paid mileage of the advertiser when receiving a mileage payment request signal from the advertiser server, wherein the system server receives an advertisement bid request signal from the user terminal to receive the advertiser server And a communication unit that receives an advertisement request signal from the advertiser server and transmits it to the user terminal, and an advertisement acceptance signal corresponding to the advertisement request signal is received from the user terminal to the communication unit, or from the advertiser server to the communication unit. When an advertisement bid acceptance signal corresponding to an advertisement bid request signal is received, the user content and the advertisement content to the other user terminal so that the user content and the advertisement content can be displayed together on another user terminal during the advertisement publication time. Including a control unit for controlling the communication unit to transmit together, characterized in that the activity index and mileage corresponding to the advertisement posting time are subtracted from the accumulated user's activity index and the advertiser's mileage,
Social network-based intelligent advertising marketing system. The content database of claim 1, wherein the communication unit receives the user content and the advertisement content from the user terminal and the advertiser server, respectively, and the system server stores the received user content and advertisement content, and the user An accumulation unit that calculates and accumulates the user's activity index based on the communication history with the terminal, and accumulates the paid mileage of the advertiser when receiving the mileage payment request signal from the advertiser server, corresponding to the advertisement posting time A deduction unit that subtracts the activity index and mileage from the accumulated user's activity index and the advertiser's mileage, respectively, a user database that stores the user's activity index and mileage status, and the advertiser's mileage status and advertisement information. An intelligent advertisement marketing system based on a social network, comprising: an advertiser database to store and an item database to store item images coupled to the user content. The method of claim 2, wherein the activity index comprises: a time when the user terminal accesses the system server, a number of times the user terminal transmits user content, a number of views of the user content by another user terminal, a number of recommendations for the user content, and Social network-based intelligent advertising marketing system, characterized in that calculated based on the communication details including one or more of the number of comments. The social network according to claim 2, wherein the advertisement information includes at least one of the advertisement publication time, advertisement product or advertisement service information, advertisement product or advertisement service discount coupon information, and whether or not an advertisement product is provided. Based intelligent advertising marketing system. The method of claim 3 or 4, wherein the system server generates the advertisement information of a plurality of advertiser servers as an advertisement list, and based on the activity index of a plurality of users
An information generation unit for generating an influence ranking; further comprising, wherein the advertisement list and the influence ranking are transmitted to a user terminal and an advertiser server, respectively, through the communication unit. The method of claim 2, wherein the accumulating unit accumulates the paid mileage of the user when the mileage payment request signal is received from the user terminal to the communication unit, and the deduction unit requests an item payment from the user terminal to the communication unit. When a signal is received, the mileage allocated to the paid item image is deducted from the accumulated user's mileage. The method of claim 6, wherein the control unit, when receiving an item image combination request signal from the user terminal to the communication unit, combines the paid item image with the user content and transmits it to the other user terminal through the communication unit. Social network-based intelligent advertising marketing system, characterized in that to control. The method of claim 1, wherein the user terminal inputs a photographing unit that photographs a user image included in the user content, a storage unit that stores the captured image, and a text included in the user content and related to the captured image. A terminal communication unit that transmits the user content including the image and the text to the system server, and receives advertisement content from the system server together with the user content of the other user terminal, and the received from the system server. An intelligent advertisement marketing system based on a social network, comprising a display unit for displaying user content and advertisement content of another user terminal. The social network-based intelligent advertisement marketing system of claim 8, wherein the user content includes at least one of a user image and text. The social network-based intelligent advertisement marketing system of claim 1, wherein the advertiser server comprises an advertisement database for storing the advertisement contents and a server communication unit for transmitting the advertisement contents to the system server. A system server receiving user content and advertisement content from the user terminal and the advertiser server, respectively, the system server calculating and accumulating the user's activity index based on the communication history with the user terminal, and requesting mileage payment from the advertiser server When receiving a signal, accumulating the paid mileage of the advertiser, the system server receives an advertisement bid request signal from the user terminal and transmits it to the advertiser server, and receives an advertisement request signal from the advertiser server to the user terminal When the system server receives an advertisement acceptance signal corresponding to the advertisement request signal from the user terminal or receives an advertisement bid acceptance signal corresponding to the advertisement bid request signal from the advertiser server, the advertiser server Sending the user content and the advertisement content together to the other user terminal so that the user content and the advertisement content can be displayed together on another user terminal during the advertisement publication time requested by the system server, and the system server at the advertisement publication time And subtracting a corresponding activity index and mileage from the accumulated user's activity index and the advertiser's mileage, respectively. The method of claim 11, wherein the activity index comprises: a time of accessing the system server of the user terminal, a number of transmission of user content by the user terminal, a number of inquiry of the user content by another user terminal, a number of recommendations of the user content, and Social network-based intelligent advertising marketing system, characterized in that calculated based on the communication details including one or more of the number of comments. The social network-based system of claim 11, wherein the advertisement information includes at least one of the advertisement publication time, advertisement product or advertisement service information, advertisement product or advertisement service discount coupon information, and whether advertisement products are provided. Intelligent advertising marketing system.

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