KR101712068B1 - System and method for providing reward based on viral marketing method - Google Patents

Abstract

A method for providing a viral reward to allow a reward to be shared among a plurality of user terminals including a first user terminal and a second user terminal performed in a reward providing server according to the present invention, (1) requesting a user terminal to perform a task such as participation of an advertisement, confirming that the first user terminal has completed task execution, and providing a reward to the first user terminal; (2) the reward providing server receiving a reward sharing request from the first user terminal; (3) requesting the reward providing server to finish performing a task such as a predetermined advertisement participation to the second user terminal; (4) checking whether the second user terminal has performed a predetermined task; And the step (5) of providing the reward to the second user terminal by the reward providing server.

Description

TECHNICAL FIELD [0001] The present invention relates to a viral reward providing system and method,

The present invention relates to a system and a method for providing a viral reward, and more particularly, to a system and a method for promoting advertisement effects by providing rewards to friends in friendship based on viral marketing techniques utilizing online friendships Lt; / RTI >

In the present invention, a 'viral reward' is defined as a reward which is acquired by a user terminal among a plurality of user terminals having a multi-level hierarchical structure and is shared with other user terminals.

In addition to simply clicking on ads for new products, services, especially new applications, such as online, a specific task, such as installing an application, subscribing to a service associated with an application, or responding to a questionnaire , A technique has been introduced that increases the advertising effect by providing rewards such as mileage or points separately to the user.

Conventionally, there is a problem that the advertising method by providing the rewards has a problem that the effective value of the reward is insufficient, but the user requires a relatively large amount of effort and time to induce the active participation of the user. In addition, in the conventional method, after obtaining the reward after performing the task, the application is immediately deleted to obtain only the reward without causing any substantial advertising effect, which lowers the reliability of the reward marketing from the advertiser's standpoint. Lt; / RTI > In addition, there have been problems such as delay in payment of rewards and wrong payment of rewards in spite of completion of the task such as installation of advertiser application due to system failure.

On the other hand, due to the activation of online social networking services, online friendships are being established as much as they are related to daily social life. In recent years, viral marketing, in which a person's evaluation of a product is spreading to a so-called multi-level system top-down and propagated to an acquaintance and acquaintances of its acquaintances, And a new advertising technique is needed. In particular, viral marketing is a process in which a positive evaluation of a person is propagated chiefly to acquaintances in the infrastructure, and the acquaintances in the infrastructure are not randomly randomly propagated, The advertising is trusted from the fact that the advertisement has been delivered from a source that is able to expect a significant increase in advertising effectiveness.

In addition, general consumers tend to prefer reward payment advertisement rather than ordinary advertisement, so the efficiency of reward advertisement is excellent. However, existing CPI (cost per install) or CPC (cost per click) It is not possible to guarantee the advertising effect against the advertisement cost due to the cherry picker.

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide a reward advertisement system and a viral marketing system, And to increase the effectiveness of CPI-based advertising.

The problems to be solved by the present invention are not limited to the above-mentioned problems, and other problems that are not mentioned can be clearly understood by those skilled in the art from the following description.

A method for providing a viral reward to allow a reward to be shared among a plurality of user terminals including a first user terminal and a second user terminal performed in a reward providing server according to the present invention, (1) requesting a user terminal to perform a task such as participation of an advertisement, confirming that the first user terminal has completed task execution, and providing a reward to the first user terminal; (2) the reward providing server receiving a reward sharing request from the first user terminal; (3) requesting the reward providing server to finish performing a task such as a predetermined advertisement participation to the second user terminal; (4) checking whether the second user terminal has performed a predetermined task; And the step (5) of providing the reward to the second user terminal by the reward providing server.

Also, in the method for providing a viral reward according to the present invention, the reward sharing request in the step (2) includes a step of grouping a plurality of second user terminals into a plurality of groups, And may include a request to provide a reward.

The method of providing a viral reward according to the present invention is characterized in that the reward providing server provides bonus rewards to the first user terminal or to both the first user terminal and the second user terminal in addition to the reward requested by the first user terminal Step 6 may further be included.

Further, in the method for providing a viral reward according to the present invention, the bonus reward may be provided when it is confirmed that the second user terminal has completed the task execution in the step (4).

In addition, in the method for providing a viral reward according to the present invention, the bonus reward may be used when the reward requested to be shared by the first user terminal exceeds a predetermined amount in step (2) When the number of requested times exceeds a predetermined number, or when the number of second user terminals sharing the reward exceeds a predetermined number.

Further, in the method for providing a viral reward according to the present invention, when the task requested to be performed by the second user terminal is incompletely completed in the step (3), the amount of information input during the task execution, It is possible to provide a reward in proportion to the amount of the advertisement.

Further, in the method of providing a viral reward according to the present invention, the reward providing server further includes receiving (7) a reward exchange request from the second user terminal; At this time, in step (5), the reward providing server may provide rewarded rewards to the second user terminal.

In addition, in the method for providing a viral reward according to the present invention, the reward providing server may further include the step (8) of providing an advertisement related to a goods or service in which the redeemed reward is used to the second user terminal .

In the method for providing a viral reward according to the present invention, if the task requested to be performed by the second user terminal in step (3) is not completed or the second user terminal does not respond, the second user terminal transmits a re- , And notifying the first user terminal of a failure to perform the task of the second user terminal (step 10).

A viral reward providing system including a reward providing server for sharing a reward among a plurality of user terminals including a first user terminal and a second user terminal according to the present invention is characterized in that the reward providing server comprises: A control unit for requesting a user terminal to perform a task such as an advertisement participation and confirming the completion of the task execution and providing a reward to the first user terminal; And a communication unit for receiving a request for sharing a reward from the first user terminal, wherein the control unit requests the second user terminal to perform a task execution such as a predetermined advertisement participation, And a task execution request unit configured to confirm whether or not the task has been performed, and the reward providing unit may be further configured to provide the reward to the second user terminal.

Also, in the viral reward providing system according to the present invention, the reward sharing request may be a request for grouping a plurality of second user terminals into a plurality of groups and providing a reward by making the reward share or the share amount different for each group. .

Also, in the viral reward providing system according to the present invention, the reward providing unit may provide the bonus rewards to the first user terminal or to both the first user terminal and the second user terminal in addition to the reward requested by the first user terminal have.

Further, in the viral reward providing system according to the present invention, the bonus reward may be provided when it is confirmed that the second user terminal has completed the task execution in the task execution request unit.

In addition, in the viral reward providing system according to the present invention, the bonus reward may be set such that when the reward requested to be shared by the first user terminal exceeds a predetermined amount, or when the number of times that the first user terminal requests reward sharing is less than predetermined Or when the number of second user terminals sharing the reward exceeds a predetermined number in the case where the first user terminal has exceeded the predetermined number.

In the system for providing viral rewards according to the present invention, if it is confirmed that the task requested to be performed by the second user terminal in the task execution request unit is incompletely completed, the reward providing unit may include a time- The amount of information, or the amount of advertising consumed.

Further, in the viral reward providing system according to the present invention, when the reward providing unit receives a reward exchange request from the second user terminal, the reward providing unit may provide the redeemed reward to the second user terminal.

In addition, in the viral reward providing system according to the present invention, the reward providing server can provide the second user terminal with an advertisement related to a product or service in which the redeemed reward is used.

In addition, in the viral reward providing system according to the present invention, when the task execution request unit determines that the task requested to be performed by the second user terminal is not completed or the second user terminal does not respond, A redirection message may be transmitted, and the first user terminal may be notified of the failure of the second user terminal.

Other specific details of the invention are included in the detailed description and drawings.

According to the viral reward providing system and method of the present invention, it is possible to share a reward obtained as a result of participating in an event or an accomplishment of an event accompanied by an advertisement with friends, and to share a reward with a friend And thus it is possible to induce voluntary event or task participation and to improve advertisement efficiency in the end.

Provide additional bonus rewards proportional to the amount of rewards shared with friends, and provide additional rewards to donor friends if the beneficiary's friend who shares the reward participates in an event or task involving a reward friend's friend In the process of selecting the recipients to share with the donors, the beneficiary friends who actively participate in the event or the task can be selected and the efficiency of the advertisement can be improved by encouraging the recipient friend to actively encourage the participation of the event or task .

In addition, the rewards can be provided in a form that can be used in other applications, such as online money, which can be used for purchasing items, or the donor can convert the rewards received into redeemable forms and share them. By encouraging both donors and beneficiaries to encourage their participation in events and tasks, it can also improve advertising efficiency.

In the case of a video advertisement or an image swarf advertisement, the amount of the reward is provided or the amount of reward is provided in proportion to the effort and time spent by the user, such as the time of the video watched or the number of the swarf images, The advertisement viewing can be encouraged and the advertising efficiency can be improved.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood to those of ordinary skill in the art from the following description.

1 is a block diagram illustrating an exemplary system environment to which a viral reward providing system and method according to an embodiment of the present invention may be applied.
2 is a block diagram for explaining a reward providing server of a viral reward providing system according to an embodiment of the present invention.
3 is a flowchart illustrating a method for providing a viral reward according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing a viral reward according to another embodiment of the present invention.
5 is a flowchart illustrating a method for providing a viral reward according to another embodiment of the present invention.
6 is a flowchart illustrating a method of providing a viral reward according to another embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to one skilled in the art. And the present invention is only defined by the scope of the claims.

It is to be understood that one element is referred to as being "connected to" or "coupled to" another component, either directly connected or coupled to another component, Element is included. On the other hand, when an element is referred to as being "directly coupled to" or "directly coupled to " another element, it means that it does not intervene in another element.

Like reference numerals refer to like elements throughout.

As used herein, the term " and / or "includes each and every combination of one or more of the mentioned items.

Although the first, second, etc. are used to describe various components, modules and / or sections, it is to be understood that the components, modules and / or sections are not limited by these terms. These terms are only used to distinguish one element, module or section from another element, module or section. Therefore, it goes without saying that the first component, the first module or the first section mentioned below may be a second component, a second module or a second section within the technical spirit of the present invention.

The singular forms herein include plural forms unless the context clearly dictates otherwise.

The terms "comprises" and / or "comprising" as used herein mean the presence or addition of one or more other components, modules and / or sections in addition to the components, modules and / Do not exclude.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art. Also, predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

Although the present invention has been described by way of example with advertisements such as the CPI technique, which is conditional on event participation or task performance in an on-line social networking service application, as described below, this is merely illustrative for illustrative purposes, And other advertising platforms to which the task resolution means of the present invention may be applied, such as advertisements on a web site.

In addition, the advertisement in the present invention may include a general mobile advertisement / website advertisement such as a banner advertisement, a text advertisement, a video advertisement, an audio advertisement, a video advertisement, an in-app advertisement, have.

In addition, the reward in the present invention includes any event, such as a mileage, a point, a stamp, a coupon, or anything provided as a benefit of participating in a task.

In addition, the event or task in the present invention may be applied to an advertiser as an opposite benefit of reward acquisition, such as watching an advertisement, clicking an advertisement, installing an application associated with the advertisement, joining a service associated with the advertisement, It is understood to include any act of requesting.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating an environment in which a viral reward providing system and method according to an embodiment of the present invention are provided.

Referring to FIG. 1, a reward providing server 100, one or more user terminals 200 and a media server 300 are connected to each other through a network. The reward providing server 100, the user terminal 200, and the media server 300 can exchange data and / or information with each other through a network.

The network may be composed of networks of various sizes such as a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN), and the like. The network may be configured as a wired or wireless network.

The user terminal 200 refers to a terminal that receives reward through the reward providing server 100 and receives advertisements or various contents from the media server 300.

The user terminal 200 may be, for example, a personal computer (PC) such as a desktop (desk top), a lap top, or the like. Alternatively, the user terminal 200 may be a portable electronic device such as a smartphone, a personal digital assistant (PDA), a tablet PC, or the like. The user terminal may be another computing device that is not illustrated.

The user terminal 200 can install the (mobile) application and execute the application by the user's operation. The user terminal can download the application from the external device (or server). The user terminal 200 may include one or more processors for executing applications.

The user terminal 200 can directly access the application market (or store) and install the application by searching for an application to be installed in the application market. Alternatively, the user terminal 200 may be provided with an application installation path (or link) from a separate medium, and install the application through the installation path. Such a medium may provide the advertisement of the application to the user terminal 200 by providing the installation path of the application. It is of course that the medium may be the media server 300.

In addition, the user terminal 200 may be a server (terminal) of a mobile application or a web service provider, or a portal service server providing various internet services.

The user terminal 200 can perform operations such as communication, processing, input / output, and storage of data and / or information, including components such as a communication unit, a control unit, an input / output unit, and a memory unit.

The media server 300 may provide contents such as various texts, photographs, music, and moving pictures to the user terminal 200. For example, the media server 300 may be a portal site server that provides various content services. Alternatively, the media server 300 may be a search engine that provides various contents as a search result to the user terminal 200 in response to a search query received from the user terminal 200. [ The media server 300 may be a combination of a portal site and a search engine.

Although the media server 300 and the reward providing server 100 are shown separately in FIG. 1, according to the embodiment, the media server 300 may be provided in a form combined with the reward providing server 100. That is, it will be understood by those skilled in the art that the media server 300 and the reward providing server 100 may be integrally formed.

Although only one media server 300 is shown in FIG. 1, the present invention is not limited thereto. A plurality of media servers 300 may be connected to each other through a network for each user terminal 200.

Although not shown separately, an advertisement providing server may be separately connected to the network to receive an advertisement request from the media server 300 or the user terminal 200, and to provide an advertisement to the user terminal 200 in response to the received advertisement request have. The user terminal 200 may transmit an advertisement request to an advertisement providing server when performing a predetermined application.

The user terminal 200 of FIG. 1 forms a stepwise connection structure with a plurality of user terminals 210, 220,... Forming a hierarchical structure (hierachy) from the uppermost user terminal 200. These user terminals 200, 210, and 220 are registered in the friendship relationship in the on-line social networking service (cacao story, facebook, etc.) or in the instant messenger service (kakao talk, line, etc.) So that they have direct or indirect connection. The user terminal 200 and the user terminal 220 have a direct connection relationship with the user terminal 210 and the user terminal 210, And the indirect connection is made through. Likewise, the user terminal 210 may also act as a top-level user terminal in another friend relationship, and in some cases, the user terminal 200 may be placed in an indirect connection with the user terminal 220, It is.

For the sake of simplicity, the three-level user terminals 200, 210 and 220 of FIG. 1, which form a hierarchical structure, are referred to herein for convenience as a first user terminal 200, a second user terminal 210, And is referred to as a terminal 220.

Such a connection is generally formed by requesting and accepting a friend application or a friend from an online social networking service or an instant messenger service.

Hereinafter, a process of acquiring a reward by the first user terminal 200 will be described. The first user terminal 200 may receive a banner advertisement from the media server 300 or a separate advertisement providing server during execution of a mobile application such as an instant messenger or a game application, And the like. In general, since the reward providing server 100 described later provides an instant messenger service or the like, the user terminal 200 can receive the advertisement from the reward providing server 100. [ The first user terminal 200 may click on the received advertisement, watch the image of the advertisement, swab the image of the advertisement, move to a separate internet page according to the URL linked to the received advertisement, Or may be downloaded to an application market such as Google Play or the AppStore to download the application or may execute an application or play an additional menu in the application after installing the application.

Alternatively, the reward providing server 100 may directly transmit the advertisement to the first user terminal 200, or the reward providing server 100 and the media server 300 may be integrally implemented. Alternatively, the reward providing server 100 may be an online social networking service providing server or an instant messenger service providing server itself.

The user can be informed in advance from the reward providing server 100 that the user can receive the reward by clicking on the advertisement and the type and amount of the reward.

The first user terminal 200 may complete the event or task execution and request the reward providing server 100 to provide the reward, and the reward providing server 100 may allow the first user terminal 200 to perform the predetermined event or task, The user clicks on the advertisement, and the advertisement is viewed, and transmits the reward to the first user terminal 200.

In the present invention, events and tasks for obtaining a reward include a simple advertisement click type, an application installation type, a service subscribing type, a survey response type, a video viewing type, an image swap type, a service subscription reservation schedule type,

The reward obtained by the first user terminal 200 may be transmitted to the second user terminal 210 and the second user terminal 210 receiving the reward may transmit the reward to the third user terminal 220. In other words, the reward obtained by the first user terminal 200 may be shared with the second user terminal 210, and the second user terminal 210 receiving the reward may share the reward with the third user terminal 220 can do.

The first user terminal 200 may share a reward only with a specific second user terminal 210 among the plurality of second user terminals 210 and may be different for each second user terminal 210 sharing the reward The amount of rewards can be transferred. Likewise, the second user terminal 210 may share a reward only with a specific third user terminal 220 among the plurality of third user terminals 220, A different amount of rewards can be transmitted.

In addition, the first user terminal 200 may request the reward providing server 100 to send the rewards directly to the second user terminal 210 before or after performing the task. In this case, the first user terminal 200 can request the reward providing server 100 to provide rewards only to the specific second user terminal 210 among the plurality of second user terminals 210, It is possible to transmit rewards of different amounts for each second user terminal 210 and to request the reward providing server 100 to transmit rewards of different amounts for each second user terminal 210 sharing the rewards.

In addition, the first user terminal 200 may request the second user terminal 210 to perform a specific task, and may allow the reward providing server 100 to transmit the reward only to the second user terminal 200, (210) < / RTI > At this time, the reward providing server 100 provides a reward after confirming whether the second user terminal 210 has performed the task, and if the second user terminal 210 does not perform the task or abandons the task execution in the middle , It notifies the first user terminal 200 of the failure to perform the task, and if there is a reward already transmitted to the reward providing server 100 by the first user terminal 200, the reward is returned. The second user terminal 210 may request the third user terminal 220 to perform a specific task and the reward server 100 may transmit the reward to the third user terminal 220 only when the task is performed, Lt; / RTI > The first user terminal 200 may request the reward providing server 100 to send an instant message to the second user terminal 210 requesting to perform the task in the reward sharing condition.

Meanwhile, the reward providing server 100 may allow the first user terminal 200 to share a reward of a predetermined amount or more with the second user terminal 210, or when the first user terminal 200 has a predetermined number or more of the second user terminals 210 The bonus reward may be provided to the first user terminal 200 and / or the second user terminal 210. In this case, Similarly, when the first user terminal 200 shares a reward with the second user terminal 210 over a predetermined number of times, the reward providing server 100 transmits the bonus reward to the first user terminal 200 and / To the user terminal 210. The reason for doing this is that if the first user terminal 200 is encouraged to share a greater amount of rewards with more second user terminals 210 more times, And the second user terminal 210 in a cascade manner shares a larger number of rewards with a greater number of third user terminals 220 more frequently, a larger number of third user terminals 220) will participate in the work more than once, and viral marketing will be activated.

When the second user terminal 210 participates in the task and completes the task in response to the request of the first user terminal 200, the reward providing server 100 transmits the first user terminal 200 and / 210 may be provided with a bonus reward. Thereby guiding the first user terminal 200 to share a reward with a greater number of second user terminals 210 for bonus rewards.

The reward providing server 100 groups or ranks the second user terminals 210 to share the reward with the first user terminal 200 and then requests a task of a different condition according to each group It is possible to provide rewards of different kinds and amounts, and to be able to share the rewards according to the ranking ranking.

The grouping will be described in more detail with reference to the characteristics of the second user terminal 210 or the intimacy with the first user terminal 200 and the relationship in the above- To be grouped into a plurality of separate groups.

The reason for doing this is that the sharing of the rewards eventually encourages the execution of the task of the first user terminal 200 on one side and the rewards acquired on the other side of the second user terminal 210, The first user terminal 200 requests the second user terminal 210 to perform the task more efficiently by executing the task related to the second user terminal 210, If the sharing of the rewards, the amount of the shares, the sharing conditions (whether or not the task is performed, the kind of the task, the method of performing the task, etc.) can be made different, the first user terminal 200 can differentiate the sharing conditions of the reward It is possible to share differentiated rewards according to the tendency of the second user terminal 210, and furthermore, the active use of the first user terminal 200 Participation and interest, which in turn can lead to increased advertising efficiency.

At this time, the characteristic of the second user terminal 210 is determined based on the static characteristics (sex, age, place of origin, school) of the user of the second user terminal 210 and dynamic characteristics (visit history, And the second user terminal 210 may participate in a friend relationship according to the setting of the first user terminal 200, a specific chat room, an event, etc. And so on.

Specifically, the first user terminal 200 groups the second user terminal 210, which has a middle school alumni relationship with the first user terminal 200, to request the task of installation of the game application, RTI ID = 0.0 > 210 < / RTI > can be grouped to request an ad image swap task. Alternatively, if the first user terminal 200 is a smart phone or a tablet PC that can be synchronized with a smart phone, etc., the various groups (family, friend, high school Alumni, club members, company colleagues, etc.) to share different rewards with each other, or within diverse social networking services, to share different rewards by using various groups that they are already involved or belong to. have. Similarly, in the instant messaging service, members of various chat rooms participating in the instant messaging service can be grouped on the basis of a chat room. In this case, there may be a group having only a single member depending on the number of members participating in the chat room, It is natural that there may be a group with members of.

The second user terminal 210 responds to the game application installation participation request of the first user terminal 200 by simply receiving the advertisement video viewing request from the first user terminal 200 It is possible to share more rewards than the second user terminal 210.

As another example, it is possible to differentially provide the rewards according to the rank order according to the play time of the video advertisement among the second user terminals 210 that have responded to the same video watching advertisement, It is possible to differentially provide rewards according to the number of images to be swapped out among the user terminals 210. [

Or if the task is deemed to have been incompletely performed and the degree of performance is determined to be incompatible with certain requirements, then no reward will be provided. Therefore, if a certain level of work is performed, the reward will be provided in proportion to the amount of the work exceeding the certain level, but the reward may not be provided if the work level is not reached at all. By doing this, it is possible to guarantee the effectiveness of the advertisement by inducing the performance of the task to such an extent that it can exhibit the substantial advertising effect.

As another example, in a case where a reward is shared on the condition that a user participates in a membership-based or question-answering-type advertisement, the second user terminal 210 may provide differentiated rewards according to the number and type of the member information input by the second user terminal 210, Depending on the number and type of questions, you may be able to provide differentiated rewards.

On the other hand, the reward providing server 100 has a reward that the first user terminal 200 shares with the second user terminal 210 in order to solve the problem of the cherry picker that deletes the application immediately after acquiring the reward in the application- It can be gradually provided in accordance with the passage of the application installation maintenance period. For example, a 400-reward can be included in an application-based ad to ensure that the application completes and does not pay at the time, but every week after the application is installed and provides 100 rewards each week.

In addition, the reward providing server 100 may allow the first user terminal 200 to have a different number of the second user terminals 210 from each other.

By differentiating the reward sharing according to the group and ranking as above, more active participation of the advertisement can be expected. This is in line with minimizing or preventing cherry pickers.

Alternatively, the reward providing server 100 may send a separate redirection message only to the second user terminal 210 that has not responded, out of the second user terminals 210 that the first user terminal 200 proposed to share the reward . That is, only the second user terminal 210 that has not responded to the advertisement participation request of the first user terminal 200 can be grouped, and another reward sharing proposal message can be repeatedly transmitted.

In addition, the reward providing server 100 can exchange rewards to be shared with other types of rewards so that they can be shared. In other words, mileage received from participating in a particular advertising task can be exchanged for other forms of coupon or internet virtual currency. Alternatively, if the donor user terminal shares a certain type of reward with the beneficiary user terminal, the reward providing server 100 can convert the reward to another form of coupon or internet virtual money according to the selection of the beneficiary user terminal. For example, if the first user terminal 200 participates in the subscription advertisement of the banner advertisement of the A shopping and receives the mileage of the A shopping from the item store of the B instant messenger application to the virtual currency that can be used to purchase the emoticons So that the user of the second user terminal 210 who is not interested in shopping mileage can be actively interested in reward sharing by making it possible to share the virtual currency exchanged with the second user terminal 210 Ad engagement can be encouraged.

On the other hand, when the reward providing server 100 receives the reward exchange request from the second user terminal 210, the reward providing server 100 transmits a new advertisement related to the redeemed reward, which is not an advertisement participated by the first user terminal 200, 210). For example, as in the previous example, the first user terminal 200 may participate in the A-shopping advertisement to acquire the shopping mileage reward and share it with the second user terminal 210, When the first user terminal 200 requests the exchange to the virtual money for purchase or the virtual money for the purchase of the emoticons to the reward providing server 100 and requests the second user terminal 210 to transfer the virtual money to the reward providing server 100 100 may request the second user terminal 210 to participate in an advertisement associated with the B instant messenger application (if it is a task performing party reward sharing) or may expose an advertisement associated with the instant messenger application B. Accordingly, it is possible to expose the advertisements of the user's preferred or interest fields for each user terminal, so that the effect of the targeting advertisement based on a kind of user tendency analysis can be expected. To this end, the reward providing server 100 of the present invention may adopt a method of providing reward information in advance before requesting participation of a task to a user terminal.

The configuration of the reward providing server 100 of the present invention will be described with reference to FIG.

2, the reward providing server 100 according to an exemplary embodiment of the present invention may include a communication unit 110, a controller 120, an input / output unit 130, and a memory unit 140.

The communication unit 110 can transmit and receive various data and / or information to / from an external device such as a user terminal or a media server via a network. The communication unit 110 may include various communication modules capable of network communication.

The communication unit 110 receives an advertisement participation request, a reward providing / sharing request, a reward exchange request, and the like from the user terminals 200, 210 and 220 and receives advertisement contents exposed to the user terminal from the media server 300 have. The communication unit 110 may transmit the advertisement contents stored in the memory unit 140 to the user terminal. The communication unit 110 may receive data on ad participation participation of the user terminal from the user terminal or the media server.

According to the embodiment, the communication unit 110 can receive various status data such as participation of an advertisement, execution of a task, watching time of a moving image, number of swapped images, application installation time and deletion time from a user terminal have. The communication unit 110 may record the type of the reward included in the reward provision / sharing request, reward exchange request, etc. of the user terminal, information of the beneficiary user terminal to be shared, and the like. In addition, the communication unit 110 may record the type, contents, exposure time, and the like of the advertisement exposed in the user terminal. Also, the communication unit 110 may transmit the reward to the user terminal.

The control unit 120 of the reward providing server 100 may include a reward providing unit 121 for transmitting a reward to a user terminal and a task execution requesting unit 122 for requesting the user terminal to perform a task such as participation of an advertisement. Of course, the above-mentioned reward providing unit 121 and the task execution request unit 122 may be implemented in separate servers.

The rewarder 121 calculates the reward to be provided to the first user terminal 200 and calculates the bonus reward that is shared with the second user terminal or provided to the first user terminal and / or the second user terminal, Calculate the rewards that are converted into money. The rewarder 121 determines a beneficiary user terminal that obtains a reward, a beneficiary user terminal that shares a reward, a user terminal that is grouped or ranked, and a second user who does not respond to an ad participation request of the first user terminal Select the terminal and designate it.

The control unit 120 may control the overall operation of the reward providing server 100 by executing commands and / or programs. The control unit 120 may include at least one hardware module (e.g., a processor) that processes data and / or information.

The input / output unit 130 may interface with a user of the user terminal or an operator of the media server 300. The user or operator can input various information to the reward providing server 400 through the input and output unit 130 and the reward providing server 100 can output various information to the operator through the input and output unit 130. [

The memory unit 140 may store instructions and / or programs, or may store data and / or information. For example, the memory unit 140 may be a storage device such as a hard disk or a flash memory. The memory unit 140 may be another storage medium not illustrated.

The memory unit 140 stores the advertisement participation request, the reward providing / sharing request, the reward exchange request, and the like received from the communication unit 110, and receives and stores the contents of the advertisement content to be exposed to the user terminal and the task performed at the time of ad participation . In addition, the communication unit 110 may store various status data such as whether or not the user terminal received the advertisement, performed the task, the viewing time of the moving image, the number of the swapped images, and the installation and deletion points of the application. Also, the memory unit 140 may store the type of the reward included in the reward provision / sharing request, the reward exchange request, etc. of the user terminal, the information of the beneficiary user terminal to be shared, and the like. Also, the memory unit 140 may store the type, content, exposure time, and the like of the advertisement exposed in the user terminal.

The databases of the rewarder 121 and the task execution request unit 122 may be stored in the memory unit 140 or may be implemented in the controller 120 or in a separate apparatus.

The memory unit 140 may include a database for structuring and storing various kinds of information, and for providing search and update functions.

Hereinafter, a method for providing a viral reward according to the present invention will be schematically described with reference to FIGS. 3 to 6. FIG.

3, in step S400 of transmitting an advertisement participation request (task execution request) according to the present invention, the reward providing server 100 transmits a request to the first user terminal 200 ('donor terminal' (Task execution) request to the user. In the step of providing reward information (S400-1), the reward providing server 100 provides the first user terminal 200 with information on the type and amount of the reward as the payout according to the advertisement participation. Of course, the advertisement participation request transmission may be performed by a separate advertisement providing server or the media server 300 as described above. When the first user terminal 200 receives the advertisement participation request (S410), the reward providing server 100 transmits a reward providing request (S420) to the reward providing server 100, After confirming the advertisement participation of the terminal 200, the reward is provided to the first user terminal 200 (S430).

The first user terminal 200 may then selectively provide a reward to the second user terminal at step S440 to share a reward with the second user terminal 210, The reward providing server 100 requests the terminal 210 to provide a reward (S441-1), and the reward providing server 100 may provide the reward to the second user terminal 210 (S441-2). In the latter case, the reward sharing request (S441-1) may include a step in which the first user terminal transmits a reward to be shared with the reward providing server 100. [

Alternatively, the first user terminal 200 transmits a specific advertisement participation request to the second user terminal 210 to which the reward is to be shared (S442-1). After the second user terminal 210 completes the advertisement participation (S442-2) When the first user terminal 200 requests the reward providing server 100 to request a reward sharing (S442-4), the reward providing server 100 confirms the advertisement participation of the second user terminal 210 And providing a reward (S442-3).

4 or 6 schematically show a method of sharing a reward with the second user terminal 210 as a step after the first user terminal 200 receives the reward from the reward providing server 100 after the advertisement participation .

As shown in FIG. 4, the method of providing a viral reward of the present invention includes the information on the type and amount of rewards to be shared with the reward providing server 100 by the first user terminal 200 and the information of the beneficiary user terminal 210 A step S540 of sending a reward sharing request (S540), a step S541 of confirming whether the amount of the share request reward or the number of the beneficiary user terminals satisfies a predetermined criterion (S541) (S542) a reward to be shared with the second user terminal 210 (S542), and providing a bonus reward to the first user terminal and the second user terminal (S542).

5, the method for providing a viral reward according to the present invention includes a step (S640) of transmitting an advertisement participation (task execution) request to a second user terminal (210) by a first user terminal (200) (S641) of checking whether the second user terminal 210 participates in an advertisement (step S641) in the step S100, providing a reward to be shared by the first user terminal 200 to the second user terminal 210 S642) and providing the bonus reward to the first user terminal 200 (S642-1). In addition, the second user terminal 210 may further include a step S650 of transmitting an advertisement related to a task in which the second user terminal 210 participates. In addition, if the second user terminal 210 does not respond to the task execution request, the reward providing server 100 re-guides the task execution request to the second user terminal 210 (S660) and the reward providing server 100 May further include a step S661 of notifying the first user terminal 200 of a task failure notification.

6, the method for providing a viral reward of the present invention may include a step S740 of transmitting an advertisement participation (task execution) request to the second user terminal 210 by the first user terminal 200, The step S760 of confirming whether or not the second user terminal 210 participates in the advertisement in step S740 and the step S760 in which the second user terminal 210 completes the task and requests reward exchange to the reward providing server 100, (S742) of providing a rewarded reward to the second user terminal 210 in response to the request for the exchange of the second user terminal 210; And sending an advertisement related to the task (S750).

The description of the first user terminal 200 in the present invention may be applied to the second user terminal 210 and the third user terminal 220, and vice versa. Accordingly, the above-described method of sharing rewards between the first user terminal 200 and the second user terminal 210 is equally applied to the second user terminal 210 and the third user terminal 220, The present invention can be applied equally to user terminals in a hierarchical structure of the mobile terminal 220 and its lower layer.

The steps of a method or algorithm described in connection with the embodiments of the invention may be embodied directly in hardware, software modules, or a combination of the two, executed by a processor. The software modules may be stored in any form of computer readable storage medium such as a random access memory (RAM), read-only memory (ROM), EPROM, EEPROM, flash memory, registers, hard disk, removable disk, CD- Or may reside on a recording medium. An exemplary recording medium is coupled to a processor, which is capable of reading information from, and writing information to, the recording medium. Alternatively, the recording medium may be integral with the processor. The processor and the recording medium may reside in an application specific integrated circuit (ASIC). The ASIC may reside within the user terminal. Alternatively, the processor and the recording medium may reside as discrete components in a user terminal.

While the embodiments of the present invention have been described with reference to the accompanying drawings, it is to be understood by those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

100: Reward delivery server
200: first user terminal (donor user terminal)
210: a second user terminal (beneficiary user terminal)
220: third user terminal (another beneficiary user terminal)
300: Media server

Claims (18)

A method for providing a viral reward for sharing a reward among a plurality of user terminals including a first user terminal and a second user terminal performed in a reward providing server,
(1) when the reward providing server requests the first user terminal to perform a task such as an advertisement participation, and confirms that the first user terminal completes performing the task and provides a reward to the first user terminal,
(2) the reward providing server receiving a reward sharing request from the first user terminal;
(3) requesting the reward providing server to complete a task execution such as a predetermined advertisement participation in the second user terminal;
(4) checking whether the second user terminal has performed a predetermined task; And
(5) the reward providing server providing the reward to a second user terminal,
Further comprising the step (7) of the reward providing server receiving the reward request from the second user terminal;
At this time, in step (5), the reward providing server provides rewarded rewards to the second user terminal,
Further comprising: (8) providing the reward providing server to the second user terminal with an advertisement related to the goods or services for which the redeemed reward is used. The method according to claim 1,
The reward sharing request in the step (2) includes a request for grouping a plurality of second user terminals into a plurality of groups and providing a reward by making the reward share or the share amount different for each group. How to provide viral rewards. The method according to claim 1,
The reward providing server further comprises a step (6) of providing bonus rewards to the first user terminal or both the first user terminal and the second user terminal in addition to the reward requested by the first user terminal. How to provide a viral reward. The method of claim 3,
Wherein the bonus reward is provided when it is determined in the step (4) that the second user terminal has completed the task execution. The method of claim 3,
The bonus reward may be determined in a case where the reward requested to be shared by the first user terminal exceeds a predetermined amount in step (2), or when the number of times that the first user terminal requests reward sharing exceeds a predetermined number, Wherein the second vender is provided when the number of second user terminals sharing a reward exceeds a predetermined number. The method according to claim 1,
If the task requested to be performed by the second user terminal is incompletely completed in the step (3), the reward may be provided in proportion to the amount of information input during the task execution, the amount of information input during the task execution, or the amount of the consumed advertisement A method for providing a viral reward. delete delete The method according to claim 1,
If the task requested to be performed by the second user terminal in step (3) is not completed or the second user terminal does not respond,
(9) transmitting a redirection message to the second user terminal,
Further comprising the step (10) of notifying the first user terminal of a task failure of the second user terminal. A viral reward providing system including a reward providing server for sharing a reward among a plurality of user terminals including a first user terminal and a second user terminal,
The reward providing server includes a reward providing unit that requests the first user terminal to perform a task such as an advertisement participation and confirms the completion of the task execution and provides a reward to the first user terminal. Wow; And a communication unit for receiving a reward sharing request from the first user terminal
Wherein the control unit includes a task execution request unit configured to request the second user terminal to complete task execution such as a predetermined advertisement participation and to check whether the second user terminal has performed a predetermined task,
The reward providing unit may further provide the reward to the second user terminal,
Wherein the reward providing unit is configured to provide a rewarded reward to the second user terminal when the reward providing unit receives a reward exchange request from the second user terminal,
Wherein the reward providing server provides the second user terminal with an advertisement related to a product or service in which the redeemed reward is used. 11. The method of claim 10,
Wherein the request for sharing a reward is a request for grouping a plurality of second user terminals into a plurality of groups and providing a reward by making the reward share or the share amount different for each group. 11. The method of claim 10,
Wherein the reward providing unit provides the bonus rewards to the first user terminal or to both the first user terminal and the second user terminal in addition to the reward requested by the first user terminal. 13. The method of claim 12,
Wherein the bonus reward is provided when it is confirmed that the second user terminal has completed the task execution in the task execution request unit. 13. The method of claim 12,
Wherein the bonus reward is a bonus reward when the reward requested by the first user terminal for sharing exceeds a predetermined amount or when the number of times that the first user terminal requests reward sharing exceeds a predetermined number, Wherein the viral reward is provided when the number of second user terminals sharing the reward exceeds a predetermined number. 11. The method of claim 10,
If it is determined that the task requested by the second user terminal is incompletely completed in the work execution requesting unit, the reward providing unit may notify the second user terminal of the amount of information input during the task execution, And providing a reward in proportion to the amount of the reward. delete delete 11. The method of claim 10,
The communication unit transmits a redirection message to the second user terminal when the task execution request unit determines that the task requested to be performed by the second user terminal is not completed or the second user terminal does not answer, And notifies the second user terminal of a failure to perform the task.

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