KR20180058287A - Internet Advertisement and its Associated Contents Providing Method and System - Google Patents

Abstract

The method comprising the steps of: allowing a user or an advertiser to access a specific advertisement site through the Internet, inputting a predetermined amount of line advertisement, uploading a formal advertisement associated with the line advertisement, and contents associated with the formal advertisement; The advertisement management server manages the specific advertisement site, and when the advertisement is set to be linked to each line advertisement, the line advertisement is assigned to the specific advertisement site according to predetermined fields. Converting the content linked to the formal advertisement and the formal advertisement into metadata in the metadata conversion unit under the control of the advertisement management server and registering the converted content in the advertisement and content management server to manage the converted metadata; ; When the customer's responsiveness to the line advertisement exceeds a predetermined threshold at the specific advertisement site, the advertisement management server may display at least one predetermined affiliate site as a search advertisement, a banner advertisement, And requesting the advertisements to the established online or offline mass media.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an Internet advertisement,

The present invention relates to a method and system for providing Internet advertisements and related contents, and more particularly, to a method and system for providing advertisements, religions, and advertisements related to Internet advertisements when an advertisement is displayed on a specific site through the Internet. Advertisers' texts that contain information on the contents of the advertisements, and information on the core of advertising data throughout the life are coded by region, type of business or type of goods, and the information of the world is consistently organized And a method and system for providing content linked to the Internet advertisement that can be classified as shown on a scale in front of a computer.

In general, portal sites such as Google, Yahoo, Naver, and the following can provide fixed services to Internet businesses by providing services that Internet users can use regularly, such as information search services and communities. In this way, when a community is formed in the cyber space to obtain more registered users and homepage usage, marketing income using advertisement income and user information is beyond imagination, so that major Internet service providers and contents providers We are working hard to make our internet site the largest portal site.

For example, as shown in FIG. 1, the advertisement of Naver, which is a representative of a domestic portal site, is largely provided in the form of a 'search advertisement' and a 'banner advertisement'. When a user searches a specific keyword on the Internet (Naver) or checks information related to a certain topic, the search ad may be displayed on a search result page such as a blog or a cafe or on the upper, lower, left, Banner ads are advertisements that contain images in a strip or box form on a web site or mobile specific area.

In such a portal site, a search result page such as a blog or a cafe of a specific site, or an Internet advertisement displayed on an information page, an advertiser agrees an advertisement cost according to the position and size of a search advertisement or a banner advertisement and an advertisement period, If a copy of the advertisement is provided, the portal site or the advertisement operator of the specific site will provide the Internet advertisement according to the contract.

As a result, advertisers are forced to follow the unilateral advertising frame policy of a portal site or a specific site. In addition, advertisers may refer to advertisements, religions, ideologies, or ideals hidden behind Internet advertisements It is very difficult to judge the differentiation or truthfulness of a large number of Internet advertisements with only the products or services included in the advertisement.

In addition, since there are many data of living information, and even the same type of data globally, languages and regions are divided, it is very difficult and time-consuming to compare data values of necessary living information. And the metrology type can be easily compared with each other by using a common code throughout the world, and it is possible to make a quick determination of the movement of goods or services.

Korean Registered Patent No. 10-0954433 (Apr. 15, 2010) Korean Patent Publication No. 10-2010-0012702 (Feb.

SUMMARY OF THE INVENTION The present invention has been made in order to solve the problems of the prior art described above, and it is an object of the present invention to provide a service providing apparatus, And to provide a method and system for providing an Internet advertisement and related contents that can be displayed together with advertisers' articles.

Another object of the present invention is to provide an Internet advertisement and a method and system for providing contents linked thereto, which can manage Internet advertisements and advertisements associated with the advertisements by converting them into metadata.

It is another object of the present invention to provide an Internet advertisement that can be displayed as an Internet advertisement on one or more specific affiliate sites set in advance according to customer responsiveness to a line advertisement after being displayed on a specific advertisement site as an advertisement for providing an Internet advertisement, And to provide a method and system for providing the same.

In order to achieve the above object, an Internet advertisement according to the present invention and a content providing method associated therewith are a method in which an arbitrary user or an advertiser accesses a specific advertisement site through the Internet, inputs a predetermined amount of line advertisement, The method comprising: uploading a formal advertisement associated with an advertisement and contents associated with the formal advertisement; The advertisement management server manages the specific advertisement site, and when the advertisement is set to be linked to each line advertisement, the line advertisement is assigned to the specific advertisement site according to predetermined fields. Converting the content linked to the formal advertisement and the formal advertisement into metadata in the metadata conversion unit under the control of the advertisement management server and registering the converted content in the advertisement and content management server to manage the converted metadata; ; When the customer's responsiveness to the line advertisement exceeds a predetermined threshold at the specific advertisement site in the advertisement management server, the advertisement advertisement server may display at least one predetermined affiliate site as a search advertisement, And requesting the advertisement to be displayed on an online or offline mass media medium.

In addition, the Internet advertisement and the advertiser content providing system associated therewith according to the present invention may be configured to provide a specific advertisement site, a portal site, a predetermined affiliate site, a predetermined SNS medium, a wireless terminal, When an arbitrary user or an advertiser accesses a pre-set amount of line advertisement in a wired or wireless communication network connected to each other so as to enable bidirectional communication, and uploads the contents associated with the formal advertisement and the formal advertisement, The common advertisement corresponding to the region, the goods, the service, and the metric type corresponding to the general data of the line advertisement, An advertisement management server for inputting and outputting the advertisement; A metadata conversion unit for converting the contents associated with the formal advertisement and the formal advertisement into metadata according to a request of the advertisement operation server; And an advertisement and content DB for registering the converted metadata in order to manage the converted metadata; The advertisement management server may cause the advertisement management server to display a search advertisement on at least one or more specific affiliate sites set in advance when the customer responsiveness to the line advertisement exceeds a predetermined threshold at the specific advertisement site, Or requests an advertisement to a preset online or offline mass media.

The Internet advertisement according to the present invention and the content providing method and system associated with the Internet advertisement according to the present invention can be applied to an advertisement of an advertiser associated with an Internet advertisement when an advertisement is posted on a specific affiliate site through the Internet In addition, advertisers who do not follow the unilateral advertising frame of a portal site or a specific affiliate site can not only obey the advertiser's comments, religion, ideology, , Or the above, it is possible to provide a basis data for judging the difference or the authenticity of the products or services included in the Internet advertisement.

In addition, the Internet advertisement and advertiser contents associated therewith can be converted into metadata and managed, and the desired advertisement information can be efficiently found and used in a large amount of Internet advertisement information when necessary.

In addition, since it can be displayed on a specific advertisement site as an advertisement for an internet advertisement, and can be displayed on a predetermined or affiliated site set in advance according to the degree of customer response to the advertisement in a free or paid condition as an Internet advertisement, It is possible to use the advertisement cost efficiently, to increase the purchase rate through the Internet advertisement, or to maximize the publicity effect. From the viewpoint of the consumers, the paid advertisement displayed on the specific affiliate site is primarily verified by the consumers You will have confidence.

In addition, there are many concrete methods that can easily make a comparison between many data of living information in the world consistently using common codes and make a quick decision of moving goods or services, but one of them It is very effective to write new characters invented only by the present inventor by the method of the present invention.

1 is a view showing a homepage of Naver, a domestic portal site,
2 is a block diagram of an Internet advertisement and a content providing system associated with the Internet advertisement according to a preferred embodiment of the present invention,
FIGS. 3A to 3E are diagrams for explaining an operation of applying for a line advertisement, uploading a formal advertisement and contents associated with the Internet advertisement according to a preferred embodiment of the present invention,
4A and 4B are diagrams showing an example of a line advertisement, a formal advertisement, and related contents in an Internet advertisement and a content providing system associated therewith according to a preferred embodiment of the present invention,
5A and 5B are views illustrating an embodiment of editing a formal advertisement and related contents in an Internet advertisement and a content providing system associated therewith according to a preferred embodiment of the present invention,
6A to 6C are diagrams illustrating an embodiment in which a regular advertisement and related contents are added to an affiliate site in an Internet advertisement and a content providing system associated therewith according to a preferred embodiment of the present invention.

As used herein, terms used in the present invention are selected from general terms that are widely used in the present invention while taking into account the functions of the present invention, but these may vary depending on the intention or custom of a person skilled in the art or the emergence of new technologies. In addition, in certain cases, there may be a term arbitrarily selected by the applicant, in which case the meaning thereof will be described in the description of the corresponding invention. Therefore, it is intended that the terminology used herein should be interpreted based on the meaning of the term rather than on the name of the term, and on the entire contents of the specification.

2 is a block diagram of an Internet advertisement and a content providing system associated with the Internet advertisement according to a preferred embodiment of the present invention.

2, an Internet advertisement and contents providing system 100 associated with the present invention may include a plurality of user terminals (a smart phone, a desktop computer, a network computer, a notebook, a portable computer, a laptop computer Laptop computer, palmtop computer, PDA, etc.) is connected to a specific advertisement site (for example, www. Guhara.co.kr), a portal site (Google, Yahoo, Naver, etc.) A particular advertising site is advertised based on a wired and wireless communication network that is connected to affiliate sites (newspapers, job sites, etc.) and bi-directional communication to preset SNS media (Facebook, Instagram, Cacao Story, An advertisement and content DB 130, an advertisement and content editing server 140, and a cost management server 150. The management server 110 includes a management server 110, a metadata conversion unit 120, an advertisement and content DB 130,

When an arbitrary user terminal 210 accesses a specific advertisement site (www. Guhara.co.kr), as shown in FIG. 3A, the advertisement managing server 110 transmits a main page of a specific advertisement site to a user The main menu of the specific advertisement site displays main menu items such as job search, real estate, automobile, general life and the like, and icons for the respective main items sequentially, A region shortcut icon, a line advertisement view icon 101a, and a line advertisement application icon 101b, respectively.

When the user of the user terminal 210 wants to apply for a line advertisement, the user of the user terminal 210 clicks the advertisement application icon 101b on the main page of the specific advertisement site, If the user of the current user terminal 210 is a logged-in member, the screen of the user terminal 210 as shown in FIG. 3B is provided on the screen of the user terminal 210. If the user is not a logged-in member, , The login page is provided on the screen of the user terminal 210. When the user of the unregistered user terminal 210 normally executes the normal member registration procedure and the login procedure, (210).

At this time, when the user of the user terminal 210 clicks a specific area icon, for example, the icon 102 in the Seoul area, the advertisement management server 110 displays a pre-set amount of line advertisement Or text advertisement) input page on the screen of the user terminal 210. [

Referring to FIG. 3D, the line advertisement input page includes a classification item selection window 103, an example contents display window 104, a line advertisement input window 105, a contact input window 106, a region selection window 107, An input window 108, a formal advertisement uploading icon 111, and a content uploading icon 112 associated with the formal advertisement are displayed.

When the user of the user terminal 210 selects the arrow icon on the right side of the classification item selection window 103, the advertisement operation server 110 transmits a classification item (for example, job search, real estate, , General life) can be displayed on a pop-up window, and a user of the user terminal 210 can select a desired one of a plurality of displayed classification items.

For example, when the user of the user terminal 210 selects the 'real estate' category item in the category item selection window 103, the advertisement management server 110 displays an example content display window 104, as shown in FIG. 3E, And the real estate related input item set in advance in the line advertisement input window 105 can be displayed.

Accordingly, when the user of the user terminal 210 inputs the real estate related input item displayed in the line advertisement input window 105 and then clicks the automatic line advertisement creation icon 113 displayed on the screen, the advertisement operation server 110 A line advertisement generated in a preset manner according to the classification item can be displayed on the line advertisement display window 114. [

Then, the user of the user terminal 210 inputs necessary contacts such as a telephone number or address in the contact input window 106, selects a desired region in the region selection window 107, After the period is entered, as shown in Fig. 3D, the formal advertisement uploading icon 111 and the content uploading icon 112 associated with the formal advertisement are clicked in order, May be uploaded to the advertisement management server 110.

When the contents linked to the regular advertisement and the regular advertisement prepared in advance are uploaded to the advertisement management server 110, the advertisement management server 110 transmits the advertisement to the advertisement of the line inputted by the user of the user terminal 210, , And displays the corresponding line advertisement in a predetermined category on the corresponding advertisement site (www. Guhara.co.kr).

Accordingly, the user of any other user terminal clicks the real estate icon of the menu icon displayed on the main page of the specific advertisement site shown in FIG. 3A or clicks the right advertisement view icon 101a, The user can confirm the advertisement of the line requested by the user of the terminal 210.

Here, the advertisement management server 110 can set the regular advertisement to be linked to the line advertisement using the <a href="www.guhara.co.kr"> text or image </a> method. When you create a link, you can use it for both text and images. If you check the coding section, you can see that the attribute "href" is created that links the <a> </a> tag and the address. Finally, if you enter the address of the document linked to the href attribute created between the <a> tags, the link will be created automatically and the user will be able to click on the link.

In the preferred embodiment of the present invention, when a user of the user terminal 210 clicks an arbitrary line advertisement among a plurality of line advertisement lines as shown in FIG. 4A, as shown in FIG. 4B, Advertisements of the advertiser and the advertiser associated therewith may be displayed on the user terminal 210.

Here, the formal advertisement is text, image, text and image combined data linked when a user of the user terminal 210 clicks a line advertisement; It is desirable that the advertisement of the advertiser associated with the formal advertisement is supplementary information selectively including the value, religion, ideology or ideals of the advertiser of the formal advertisement.

Referring to FIG. 4B, a formal advertisement 310 related to the purchase and sale of a house of a real estate includes (i) a transaction type, (ii) sale information (location, building type, property number, land area, (Iv) an advertisement photograph or image, and the advertiser's article 320 associated with the formal advertisement is placed at the bottom of the formal advertisement.

Meanwhile, the metadata conversion unit 120 may convert the contents associated with the formal advertisement and the formal advertisement into metadata according to a request of the advertisement operation server 110. [

Here, the metadata is structured data related to the summary data, and is also referred to as attribute information as data describing other data. It is data that is given to contents according to a certain rule in order to efficiently find and use the information that is searched in a large amount of information. Here, it is preferable that the location and content of the content, information on the creator, the rights condition, the use condition, the usage history and the like are recorded.

In the preferred embodiment of the present invention, the DCDot is a metadata editor that is currently under research and development. The metadata editor includes a DCDot, a DCDot, an RDF Schema editor, an RDFPic, a GraMToR, metadata such as RDF, IEEE L0M, IMS, HTML, USMARC, SOIF, TEI Header, IAFA / ROADS, GILS, OLSTF, and XML in the form of metadata (http://www.ukoln.ac.uk/metadata/dcdot/) Can be automatically constructed.

The DCDot metadata editing procedure is described below. First, the metadata conversion unit 120 inputs the URI of the corresponding advertisement site into the address input window, and calls the corresponding web page to analyze the metadata contained in the <head> </ head> tag in the HTML source. Then, the metadata conversion unit 120 expresses the stored metadata by 15 elements of the DC metadata. Then, the metadata conversion unit 120 analyzes the information expressed according to the fifteen DC elements, and adds or changes the information necessary for the user. Then, the metadata conversion unit 120 converts the modified metadata into metadata of HTML, XHTML, XML, and RDF according to the needs of the user (file type). Then, the metadata conversion unit 120 stores the changed metadata in a desired format as metadata of the corresponding information resource.

For example, various metadata can be automatically configured by inputting the advertisement site 'http: /www.guhara.co.kr' according to the present invention. The result of automatic conversion of the web address into HTML metadata is Table 1 shows.

Using the DC Dot, you can easily add and modify parts of the DC's 15 items on the web page. Therefore, you can easily create HTML <meta> tags by adding these modified HTML sources into the <head> </ head> tag of your HTML source. Therefore, if DC Dot is used to process the metadata in the HTML-formatted web page, which is commonly used by general internet users, it can easily solve the processing of 15 basic elements of Dublin Core metadata .

In addition, the advertisement management server 110 registers the converted metadata in the advertisement and content DB 130 to manage the converted metadata.

Meanwhile, the advertisement and content editing server 140 may provide an editing window and an editing tool that can edit the content associated with the formal advertisement and the formal advertisement after uploading the content associated with the formal advertisement and the formal advertisement, The operator directly edits the content associated with the formal advertisement and the formal advertisement.

In the preferred embodiment of the present invention, the contents 320 associated with the formal advertisement 310 and the formal advertisement 320 are edited such that (i) they are disposed adjacent to each other as independent objects, or (ii) (Iii) inserting a connection tag to which the content 320 is connected when the user clicks inside the formal advertisement 310 as shown in FIG. 5B, or Any one of the editing methods can be utilized.

On the other hand, the advertisement management server 110 can count, in real time, the customer's response to the line advertisement displayed on the corresponding advertisement site. For example, when the number of clicks and / If the bill exceeds the set threshold value (for example, 10 times a day or more, 10 minutes or more per day), or when a transaction is made, the billing server 150 prepares the billing bill with the customer response, .

At this time, when the advertisement cost is deposited, the advertisement management server 110 displays the content associated with the formal advertisement and the formal advertisement as a search advertisement on at least one or more specific affiliate sites set in advance, or displays the banner advertisement To be published.

As shown in FIGS. 6A through 6C, through the Internet, the search advertisement can be classified into (i) a blog and / or a cafe of at least one or more portal sites set in advance, (ii) Or (iii) on a specific affiliate site or advertising medium selected from a specific SNS medium.

Hereinafter, a content providing procedure associated with an Internet advertisement and an advertisement according to a preferred embodiment of the present invention will be described with reference to the accompanying drawings.

1. Membership and Login Procedure

When an arbitrary user terminal 210 first accesses a specific advertisement site (www. Guhara.co.kr), the advertisement management server 110 transmits the main page of the specific advertisement site to the user terminal 210 on the screen. At this time, each user clicks on the membership registration icon displayed on the main page to receive a unique user identifier (ID) and a password PW by proceeding with a normal membership registration procedure, and when the membership registration is normally proceeded, And inputs his or her unique ID and password to the login screen shown in FIG. 3C to execute a normal login procedure.

2. Applying for line ads and uploading full advertisements and related advertisers' posts

When a user of the user terminal 210 logged in a specific advertisement site (www. Guhara.co.kr) wants to request an advertisement for providing information using a keyword, first, a formal advertisement as shown in FIG. Prepare an article of the advertiser associated with the advertisement in a file form (a combination of text, image, text and image) that can be uploaded.

Then, the user of the user terminal 210 clicks the line advertisement application icon 101b on the main page of the specific advertisement site.

When the user of the user terminal 210 is a logged-in member, the advertisement management server 110 provides a screen of the user terminal 210 to a region-specific advertisement application screen as shown in FIG. 3B.

In this case, when the user of the user terminal 210 clicks the icon 102 on the local advertisement application screen, as shown in FIG. 3D, the advertisement management server 110 displays a pre- Advertisement) input page to the screen of the user terminal 210.

The user of the user terminal 210 selects a desired item in the classification item selection window 103 displayed with a line advertisement input page and then displays an example content display window 104, a line advertisement input window 105, a contact input window 106, The region selection window 107, and the publication period input window 108 in order.

In the preferred embodiment of the present invention, when the user of the user terminal 210 selects a classification item as 'real estate-power house', the advertisement management server 110, as shown in FIG. 3E, (For example, location: Mangyeong-eup, Gimchee-si, Jeonbuk, building name: housing estate: 1650.00 / month) 148.50 (㎡) Number of floors: 2nd floor Trading price: 700 million won) can be input.

The user of the user terminal 210 inputs the real estate related input items displayed in the line advertisement input window 105 and then clicks the automatic line advertisement creation icon 113 displayed on the screen, May be displayed as a line advertisement generated in a predetermined manner according to the classification item. In a preferred embodiment of the present invention, " Power House Sales &lt; / RTI &gt;

Here, when storing the values of the individual advertisement data, the input / output storage device of the coded information, which is another device of the present invention, can be used to store the values of the individual advertisement data, so that the region, article, task, and specifications can be globally compared. In normal use, it is displayed in a language in a certain area. However, when searching for information in a wide area or other language, it is also a method to search using coded information.

Then, the user of the user terminal 210 inputs necessary contacts such as a phone number or an address in the contact input window 106, selects a desired area in the area selection window 107 as Jeonbuk Gimje city, , The user clicks the content advertisement icon 111 and the content upload icon 112 associated with the formal advertisement in order and displays the advertisement prepared in advance and the advertisement shown in FIG. 4 And uploads the advertisement of the advertiser associated with the formal advertisement to the advertisement management server 110 as shown in FIG.

When the contents linked to the regular advertisement and the regular advertisement prepared in advance are uploaded to the advertisement management server 110, the advertisement management server 110 transmits the advertisement to the advertisement of the line inputted by the user of the user terminal 210, And the corresponding line advertisement is displayed in advance on the corresponding advertisement site (www. Guhara.co.kr), and it is possible to use the general data of the line advertisement, the area corresponding to the goods, the service and the metric type And stores it in a common code, and stores and inputs / outputs the common code so that users of any other user terminal can check the line advertisement.

At this time, each line advertisement as shown in FIG. 4A can be linked with a link of a formal advertisement associated with a line advertisement and an article of an advertiser associated with the line advertisement, as shown in FIG. 4B.

3. Conversion of canonical ads to their associated article metadata

In response to a request from the advertisement management server 110, the metadata conversion unit 120 converts the advertisements of advertisers associated with the formal advertisements and the formal advertisements into metadata, and registers the advertisements in the advertisement and content DB 130 .

4. Editing the full-fledged ad and associated content

After the advertisements of the advertisers associated with the formal advertisements and the formal advertisements are uploaded, the advertisement and content editing server 140 provides an editing window and an editing tool capable of editing the advertisements of the advertisers associated with the formal advertisements and the formal advertisements , The operator of the advertisement management server 110 directly edits the content associated with the formal advertisement and the formal advertisement. This method also applies to the editing of all mass media advertisements on-line and off-line.

In the preferred embodiment of the present invention, as shown in FIG. 4B, the advertisement 320 of the advertiser associated with the formal advertisement is set to be disposed at the lower end of the formal advertisement 310. However, as shown in FIG. 5A, 5B, when the user clicks on the inside of the formal advertisement 310 as shown in FIG. 5B, the connection tag to which the advertisement 320 of the advertiser is connected is inserted You can edit it by editing it.

5. Assess customer responsiveness to line ads

On the other hand, the advertisement management server 110 may be entitled to a formal advertisement and a content advertisement when a predetermined fee is registered in the line advertisement, and the customer responsiveness to the line advertisement displayed on the advertisement site is counted in real time For example, as shown in Table 2 below, when the number of clicks and / or clicks of a customer for a particular line advertisement is less than a predetermined threshold (for example, 10 times a day, 10 minutes a day Or more), the billing server 150 transmits to the user or the advertiser a predetermined advertisement cost bill created by the cost management server 150 together with the customer responsiveness.

At this time, the advertisement fee bill will be charged with the standard advertisement cost reflecting the number of specific affiliate sites, advertisement size, and advertisement period agreed with the advertiser, and the number of specific affiliate sites, advertisement size, You can control the amount of the invoice through.

Here, it is preferable that the customer responsiveness is calculated by reflecting the relative ranking of clicks of the relevant line advertisement for an arbitrary user, the exposure time of the line advertisement or the success of the line advertisement within a predetermined period.

6. Depending on the customer's responsiveness, you may be asked to provide full advertising and related content or ad requests to specific affiliate sites.

If the advertisement cost is deposited, the advertisement management server 110 displays the content associated with the formal advertisement and the formal advertisement in at least one or more specific affiliate sites set in advance as a search advertisement as shown in FIG. 6, Request a banner advertisement to an operator of a specific affiliate site, or request an ad to be displayed on a preset online or offline mass media medium.

In the preferred embodiment of the present invention, the official advertisements shown in FIG. 2 and the advertisements associated with the advertisements are automatically displayed on the blogs and cafes of the portal site Naver, the bulletin boards of the Hankyoreh site, and Facebook, respectively, An example of requesting the operator of the site Naver site to display the official advertisement shown in FIG. 2 and the advertisement of the advertiser associated with the advertisement is shown as a banner advertisement.

6A and 6B, the advertisement management server 110 automatically displays content linked to a specific advertisement and a formal advertisement in a blog or a cafe of a Naver. In FIG. 6C, And displaying the contents associated with the formal advertisement in the banner advertisement of Naver as an embodiment.

The above-described Internet advertisement and contents providing method and system associated with the present invention can be applied not only to advertisers who do not follow a one-sided advertisement frame of a portal site or a specific affiliate site but also to advertisers , Or a reference to the opinions, religions, ideologies, or ideals of the Internet, it is possible to provide a basis for judging the distinction or authenticity of the products or services included in the Internet advertisement.

In addition, if necessary, it is possible to efficiently find desired advertisement information from among a large amount of Internet advertisement information, and to utilize advertisement cost efficiently based on customer response, to increase the purchase rate through Internet advertisement, .

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be construed as limiting the scope of the invention as defined by the appended claims. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention.

100: Internet advertisement and related content providing system
110: Advertisement management server
120: Metadata conversion unit
130: Advertising and content DB
140: Ad and content editing server
150: cost management server

Claims (10)

The method comprising the steps of: allowing a user or an advertiser to access a specific advertisement site through the Internet, inputting a predetermined amount of line advertisement, uploading a formal advertisement associated with the line advertisement, and contents associated with the formal advertisement;
The advertisement management server manages the specific advertisement site, and when the advertisement is set to be linked to each line advertisement, the line advertisement is assigned to the specific advertisement site according to predetermined fields.
Converting the content linked to the formal advertisement and the formal advertisement into metadata in the metadata conversion unit under the control of the advertisement management server and registering the converted content in the advertisement and content management server to manage the converted metadata; ;
When the customer's responsiveness to the line advertisement exceeds a predetermined threshold at the specific advertisement site in the advertisement management server, the advertisement advertisement server may display at least one predetermined affiliate site as a search advertisement, And requesting the advertisement to be displayed on an online or offline mass media medium. The method according to claim 1,
The formal advertisement is data in which a text, an image, text and an image are combined when the user clicks the line advertisement;
Wherein the content associated with the formal advertisement is additional information that selectively includes an advertiser's value, religion, ideology or ideality of the formal advertisement. The method according to claim 1,
Wherein the customer responsiveness is calculated by reflecting a relative ranking of clicks of a corresponding line advertisement to an arbitrary user within a predetermined period of time and an exposure time of the line advertisement or a sacrifice of the line advertisement. A method of providing linked content. The method according to claim 1,
The conversion of the metadata may include:
Inputting a URI of a desired web site into an address input window of a specific site where the metadata can be converted, analyzing the metadata included in the <head></head> tag in the HTML source by calling the corresponding web page;
Representing the included metadata by a plurality of DC metadata elements;
Analyzing information represented by the plurality of elements and adding or modifying necessary information of the user or the advertiser;
Converting the modified or changed metadata into one of metadata such as RDF, IEEE LOM, IMS, HTML, USMARC, SOIF, TEI Header, IAFA / ROADS, GILS, OLSTF or XML format according to the needs of the user or the advertiser; And an Internet advertisement and a content providing method associated therewith. The method according to claim 1,
After uploading the formal advertisement and the content associated with the formal advertisement,
And an editing window for editing the contents associated with the formal advertisement and the formal advertisement is provided in the advertisement and content editing server under the control of the advertisement managing server so that the user or the advertiser links with the formal advertisement and the formal advertisement Edited content,
And editing the contents associated with the formal advertisement and the formal advertisement by an operator of the advertisement management server. The method according to claim 1,
The search advertisement is a program for transmitting contents linked to the formal advertisement and the formal advertisement through a wireless communication network to (1) a blog and / or a cafe of at least one portal site set in advance, (2) a bulletin board of a specific affiliate site, And (3) a specific SNS medium. The Internet advertisement and the contents providing method associated therewith. In a wired or wireless communication network connected to a specific advertisement site, a portal site, a predetermined affiliate site, a preset SNS medium, a wired or wireless terminal through a wireless communication network,
The method of claim 1, further comprising the steps of: receiving a predetermined amount of line advertisement by accessing an arbitrary user or an advertiser; uploading the formal advertisement and content associated with the formal advertisement; And an advertisement management server for converting the common advertisement data into common codes corresponding to regions, goods, services, and metrics, and storing and inputting and outputting the common codes;
A metadata conversion unit for converting the contents associated with the formal advertisement and the formal advertisement into metadata according to a request of the advertisement operation server;
And an advertisement and content DB for registering the converted metadata in order to manage the converted metadata;
The advertisement management server may cause the advertisement management server to display a search advertisement on at least one or more specific affiliate sites set in advance when the customer responsiveness to the line advertisement exceeds a predetermined threshold at the specific advertisement site, Or requests an advertisement to a predetermined on-line or off-line mass media. 8. The method of claim 7,
Wherein the metadata conversion unit comprises:
Inputting a URI of a desired web site into an address input window of a specific site where the metadata can be converted, analyzing the metadata included in the <head></head> tag in the HTML source by calling the corresponding web page;
Representing the included metadata by a plurality of DC metadata elements;
Analyzing information represented by the plurality of elements and adding or modifying necessary information of the user or the advertiser;
Converting the modified or changed metadata into one of metadata such as RDF, IEEE LOM, IMS, HTML, USMARC, SOIF, TEI Header, IAFA / ROADS, GILS, OLSTF or XML format according to the needs of the user or the advertiser; And converting the content linked to the formal advertisement and the formal advertisement into metadata. 8. The method of claim 7,
After uploading the formal advertisement and the content associated with the formal advertisement,
Providing an edit window and an editing tool capable of editing the formal advertisement and contents associated with the formal advertisement;
Further comprising an advertisement and content editing server for editing the contents associated with the formal advertisement and the formal advertisement by an operator of the advertisement management server. 8. The method of claim 7,
The search advertisement is a program for transmitting contents linked to the formal advertisement and the formal advertisement through a wireless communication network to (1) a blog and / or a cafe of at least one portal site set in advance, (2) a bulletin board of a specific affiliate site, And (3) a specific SNS medium. The Internet advertisement and the contents providing system associated therewith.

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