KR20160038433A - User-based price fluctant type on-line shopping mall operation mhthod and it's system - Google Patents

Abstract

The present invention relates to a method and system for operating an online shopping mall customized to an automatic price change type, and relates to a method and system for operating an online shopping mall that enables a price to be varied according to characteristics of a consumer.
To this end, a sales price determination system unit, a shopping mall server equipped with a buyer information and a sales price reference DB, a system composed of a seller terminal and a buyer terminal connected to the shopping mall server through the Internet, and a system A step S30 of setting and reflecting an article price to a shopping mall server, a step S40 of notifying a buyer of an article price S40, (S90), an article selling price calculating step (S60), an article selling price comparing step (S70), and a purchase confirming informing step (S80), and a price adjusting step (S90) It is possible.

Description

USER-BASED PRICE FLUCTANT TYPE ON-LINE SHOPPING MALL OPERATION MHTHOD AND IT'S SYSTEM [0001]

The present invention relates to a method and system for operating an online shopping mall customized to an automatic price change type, and relates to a method and system for operating an online shopping mall that enables a price to be varied according to characteristics of a consumer.

Generally, various shopping systems are appearing and operating due to the development of online.

However, in most online shopping malls or systems, a fixed price set by the seller is applied to the seller, so that the sales are made in a lump without any external factors such as the condition of the buyer and the preference of the target object, and the price is relatively low And the profit of the seller decreases.

In addition, since the price is determined by the manual operation of the manager, it has been difficult to manage it.

Due to such a problem, technology for applying the real time to the shopping mall by changing the price has been developed, and Korean Patent Laid-Open No. 10-2011-0005364 (method of operating a real-time price change type online shopping mall, hereinafter referred to as "prior art") is provided .

The above-described prior art provides a method of operating a real-time price change type online shopping mall where a buyer purchases a product at a desired amount within a minimum profit point of the seller, and the seller raises the price of the product according to the quantity.

However, the above prior art adopts a method of changing the price in real time for the convenience of the seller and setting the price according to the demand of the consumer.

According to this method, there is room for consumer complaints through collective pricing which does not apply the purchasing patterns and the results of the customers.

Therefore, it is required to develop a shopping mall management method and system that can change the price by customizing through the history such as the customer's performance.

In order to overcome the above problems, the present invention provides a variable shopping mall operating system and a method of operating the variable mall, in which a price of a product is changed according to a history of a consumer, that is, a purchase history of a purchaser.

Another object of the present invention is to provide a shopping mall operating system and method for maximizing the satisfaction of a consumer through operation of a customized price change shopping system for each consumer, thereby increasing the sales of the seller by inducing the consumer to re-purchase.

In order to achieve the object of the present invention, a method for operating a customer-customized automatic price change type online shopping mall is provided. The method comprises the steps of: inputting price information of goods and buyer access information by accessing a seller terminal at a shopping mall server; In the storing step S10 and the shopping mall server, information on the goods is provided to the buyer at the request of the buyer (S20) and the prices of the goods selected by the buyer are set, and the price is reflected in the web shopping mall in real time (S30) of setting and reflecting the goods price to the shopping mall server for the shopping mall server (S30) and notifying the buyer of the goods price to deliver the description data and the price information of the goods selected by the buyer to the buyer terminal Based on the description and price information of an item, the buyer can purchase the desired purchase price as a shopping mall server (S50) of receiving goods from the buyer to obtain the goods price inputted by the buyer in the previous stage (S50) and the average value of the previous buyers stored in the shopping mall server and transmitting the goods to the sale price determining system unit of the shopping mall server An article selling price comparing step (S70) for comparing the average value calculated in the calculating step (S60) and the article price inputted by the buyer with the average value calculated in the calculating step (S60) and reflecting the difference of the sales amount inputted by the seller in real time, (S70), and if the purchase is confirmed after the price comparison, the purchase confirmation notification step (S80) for transmitting the purchase confirmation to the purchaser terminal. The method of operating the customized automatic price change type online shopping mall is provided.

Further, the method may further include a price adjustment step (S90) of requesting a discount rate according to a purchase grade of a buyer if the buyer is unsatisfied with the price after the purchase confirmation notification step (S80) The initial information stored in the shopping mall server includes information on the product information and the price of the product such as initial price, fair price, minimum price, maximum price, reduction amount, amount of increase in price, initial stock amount, Entering the price information including the termination and the access information of the previous purchaser, that is, whether the buyer is the buyer, the elapsed time, the repurchase, whether or not to store the shopping cart, the visit history according to the price, the total purchase amount, the refund, .

The method of calculating the average value of the previous purchasers stored in the shopping mall server may include calculating an average value of the average purchase prices of previous purchasers that are the same as the purchasing grade of a purchaser who desires to purchase, In the article selling price comparing step S70, the difference between the purchase price inputted by the purchaser and the sales value based on the average value calculated in the previous step S60 is judged to determine whether the purchase price is equal to the selling price And when the difference between the two amounts occurs, the minimum price difference is first applied.

The system for applying such an operating method comprises a sales price determination system unit, a shopping mall server equipped with buyer information and a sales price reference DB, a seller terminal connected to the shopping mall server through an internet network, and a buyer terminal, The sales price determination system unit analyzes the consumption pattern analysis and the type of the purchaser. It analyzes the consumption pattern and the type of the purchaser who purchased the final product, but does not analyze the consumption pattern and the type of the purchaser, And the price of the product can be reflected in the pricing factors of the product by analyzing the preference and the purchase amount of the product according to the type of the automatic price change type online shopping mall. You can.

The present invention provides a system and a method for operating a customized variable shopping mall that is applied by varying the price of a product according to a history of a purchaser's purchase history or the like, thereby maximizing the satisfaction of a consumer and inducing a consumer to re- There is an effect that can be raised.

1 is a flowchart illustrating a method of operating a customer-customized automatic price change type online shopping mall according to the present invention.
FIG. 2 is a block diagram of a customer-customized automatic price control type online shopping mall operating system according to the present invention.

Hereinafter, a person skilled in the art will be described in detail with reference to the drawings, which a person skilled in the art can readily carry out a method and a system for operating a customer-customized automatic price change type online shopping mall of the present invention.

FIG. 1 is a flowchart of a method of operating a customer-customized automatic price change type online shopping mall according to the present invention, and FIG. 2 is a configuration diagram of a customer-customized automatic price change type online shopping mall operating system according to the present invention.

1 and 2, the present invention includes a shopping mall server that includes a sales price determination system unit, buyer information and a sales price reference DB, a seller terminal connected to the shopping mall server through the Internet, And a method implemented by the system.

The operation method using the system includes a step S10 of inputting and storing initial information to a shopping mall server, a step S20 of providing goods information to the buyer, a step S30 of setting and reflecting goods to the shopping mall server, (S50), a merchandise price calculation step (S60), a merchandise price comparison step (S70), and a purchase decision notification step (S80). The price adjustment step (S90).

The initial information input and storage step (S10) in the shopping mall server is to use the seller terminal to transmit product information and price information about the product to the shopping mall server, that is, initial price, proper price, minimum price, , The initial inventory amount, the application point of the sales price change, and the termination of the application of the sales price change and registers the purchase information of the previous purchaser, that is, whether the buyer is the buyer, the elapsed time, the repurchase, Data such as a visit history, a total purchase amount, a refund, a number of duplicate visits, and whether to input an amount of money are registered and stored in the reference DB.

In this way, the data stored in the sales price reference DB is used to score the purchase price and set the purchasing grade of the buyer.

Herein, the seller's terminal may be any means for accessing the personal portable terminal and the Internet.

The product information, which is the initial information, relates to a product description such as a photograph, a moving image, and a usage period of the product.

The access information and appropriate price of the buyer registered and stored in the sales price reference DB refer to the selling price according to the preference of the buyers for the same or similar products.

This is for the seller to store the reference price in the shopping mall server and present the reference price for the item to be sold.

The step S20 of providing the product information to the buyer provides a product information list of the goods at the request of the buyer. The buyer accesses the shopping mall server using the terminal, logs in using the unique ID of the buyer, Selects a desired product among the products registered in the shopping mall server, and provides the list of goods information according to the request of detailed information about the product.

When the article information list is provided to the buyer as described above, the buyer selects a desired article from the list.

The step S30 of setting and reflecting the goods price to the shopping mall server is to reflect the price in the web shopping mall in real time after setting the price of the goods selected by the buyer, The price is set by using the average value according to the activity condition of the previous purchaser stored in the seller, that is, the purchase grade, and the set price set using the average purchase price of the previous buyers according to the initial price registered by the seller and the buyer's purchase grade It reflects at the same time. Herein, the previous purchaser refers to the person who has selected the article before purchasing the purchased article to purchase the current article and refers to the purchaser, and the average purchase price refers to the average value of the purchase price of the previous purchaser who has the same purchasing grade as the purchaser who is currently connected .

More specifically, the average value of the purchase price according to the activity conditions of the previous buyers matching the activity conditions of the buyer who is currently connected with the sales amount set by the seller for the goods selected by the buyer is indicated in parallel.

Here, the activity condition of the purchaser as described above may be determined based on data stored in the sales price reference DB in the preceding step S10, that is, whether the buyer who is the buyer's access information, the buyer of the buyer, The total purchase amount, the refund status, the number of duplicate visits, and the input of the amount, and sets the purchasing grade of the purchaser by using the activity condition.

At this time, the purchasing grade is set as a point for each condition, and the grade is set according to the sum of the points.

The activity condition is determined by the purchase grade set as described above, and the average value of the purchase price is calculated by comparing the purchase grade of the previous purchaser with the purchase grade of the current purchaser.

The step of notifying the buyer of the price of the goods (S40) is to transmit the information of the goods selected by the buyer, that is, the price information together with the explanatory data, to the buyer terminal.

Herein, the price information is to provide the buyer with both the price initially registered by the seller and the changed price, and simultaneously transmits the initial registration price and the rate of change of the changed price, that is, the discount rate, And the other.

At this time, the set and changed price refers to an average purchase price of the previous purchasers having the similar purchase grade according to the buyer's purchase grade in the preceding step S30.

In addition, the buyer is informed of the price of the goods, and at the same time, the price change rate is applied to the shopping mall server in real time.

The step S50 of receiving the article price from the buyer selects an article desired to be purchased by the buyer based on the information of the article sent to the buyer's terminal from the shopping mall server and information such as the rate of price change, When it is transmitted to the shopping mall server, it is received.

The selling price calculation step S60 stores the buyer's access information and the purchase price inputted by the buyer in the previous step S50 in the sales price reference DB, The average value is calculated from the activity condition information of the user and then transmitted to the sales price determination system unit.

Here, the setting of the connection time as described above can be designated by the seller. In step S10, when the seller sets the rating of the buyer, the connection time can be inputted. At this time, the minimum necessary connection time can be set, and valid data is recognized only when the connection is made for the minimum necessary connection time set by the seller.

The merchandise price comparison step S70 determines the difference between the purchase amount and the sales amount selected by the purchaser in the merchandise price calculation step S60 and reflects it in real time.

Here, comparing and comparing the amount of money as described above compares the price entered by the purchaser with the average value transmitted to the sales price determination system unit and sells the difference. If the purchase price inputted by the buyer is equal to the average value , And if the price difference occurs, the price difference is minimized.

In step S80, when the purchase price is determined in step S70, the shopping mall server transmits a purchase price and a message to the buyer's terminal indicating that purchase of the purchased item has been confirmed.

When the information is transmitted as described above, the purchaser purchases the article through a process such as a cost deposit.

In addition, after the purchase decision informing step (S80) as described above, a price adjustment step (S90) may further be included. If the purchaser is not satisfied with the final purchase price received from the shopping mall server, It is a process of requesting a discount rate based on activity history, requesting price adjustment accordingly, and including it in the price of goods.

At this time, the purchaser can apply the discount rate according to the purchaser class based on the activity details in the shopping mall during the period, and apply the discount rate according to the purchase grade at the determined purchase price to lower the purchase price.

The purchasing grade of the purchaser is set according to the criteria set by the seller, and the purchasing grade can be calculated according to the number of purchases, the amount of purchase, and the duration of the activity.

Further, the method may further include a step of, after the purchase confirmation notification step (S80), transmitting the information on the product and the information on the currently adjusted sales amount to the previously connected users instead of the price adjustment step (S90) .

In more detail, the changed information and the information are transmitted to the previous connected persons who are provided with the information in step S20 of providing the article information to the buyer for the same article.

When the sale of the article is confirmed through the above process, the sales price determination system unit of the shopping mall server confirms whether the product is stocked or not and the stock quantity.

At this time, it is judged according to the quantity of the stocks that the seller enters the price fluctuation matters, that is, when the selling price fluctuation is applied and when the selling price fluctuation is applied.

The increase or decrease width is determined according to the price fluctuation inputted by the seller according to the stock quantity. Accordingly, the purchasing price applied according to the purchase is initialized prior to the shopping mall server, and at the same time, Is displayed in parallel with the initial amount.

In this case, the choice of the size and width of the impression is determined according to the purchase preference of the consumer. The preference of the consumer is judged through the activity of the consumer, that is, the consumer who desires to purchase, not the purchaser.

For example, the consumer judges the preference based on the number of product information visited and whether or not the product is included in the shopping cart. Based on this, it is determined whether to raise or lower the price depending on the presence or absence of inventory .

Hereinafter, a customer-customized automatic price control type online shopping mall operating system according to the present invention will be described in detail.

A system for applying a method of operating a customer-customized automatic price change type online shopping mall according to the present invention includes a sales price determination system unit, a shopping mall server equipped with buyer information and a sales price reference DB, and a seller terminal And a buyer terminal.

The shopping mall server is for the operation and management of the shopping mall. The shopping mall server is composed of a sales price determination system unit for determining the selling price of the product, a buyer's bid and a sales price reference DB for setting the buyer's information and the selling price.

Here, the sales price determination system may include information on the product information stored in the DB and the sales price reference DB, and price information on the product, such as an initial price, a proper price, a minimum price, a maximum price, a reduction amount, The price information including the point of time when the sales price change is applied and the end of the sales price change is registered and the access information of the previous purchaser, that is, whether the buyer is the buyer, the staying time, the repurchase status, The purchase price, the refund, the number of duplicate visits, and whether to input the amount of money.

The sales price determination system part can analyze the consumption pattern analysis and the type of the buyer. It does not analyze the consumption pattern and the type of the purchaser who purchased the final product, The analysis of the preference of the product and the amount of purchase confirmation will be reflected in the pricing factors of the product.

In this way, the consumer's purchase preference is used to decide whether to increase or decrease the price depending on the stock of the product or the stock amount, and to allow the seller to judge the addition of the product in the future.

The buyer's bid price and sales price criterion DB linked with the sales price determination system unit as described above provides data for determining the product price to the sales price determination system unit and stores the changed data determined by the sales price determination system unit .

The seller terminal and the buyer terminal connecting to the shopping mall server may be any means capable of accessing the Internet, and may be a personal PC and a portable communication means.

The seller terminal and the buyer terminal access the shopping mall server to download and install the operating program. The operating program is volatile information, that is, flash storage information. The operating program is driven only at the time of connection, .

This makes it possible to use it regardless of the storage space of the seller and the purchaser terminal.

According to the above configuration, a system for applying the method of operating a customer-customized automatic price change type online shopping mall of the present invention can be completed.

S10: Inputting and storing initial information in the shopping mall server
S20: Step of providing goods information to the buyer
S30: Setting and reflecting the goods price to the shopping mall server
S40: Step of informing the buyer of the goods price
S50: Step of receiving goods price from buyer
S60: Calculating the sales price of the goods
S70: step of comparing the selling price of the goods
S80: Purchase confirmation notification step

Claims (7)

In a method of operating a customer-tailored automatic price change online shopping mall,
A step S10 of inputting and storing initial information in the shopping mall server storing the price information of the goods and the buyer's access information when the seller terminal is connected to the shopping mall server;
(S20) of providing information on the article to the buyer at the request of the buyer at the shopping mall server;
A step S30 of setting and reflecting an article price in the shopping mall server for reflecting the price in real time in the web shopping mall after setting the price of the article selected by the buyer;
(S40) of notifying the buyer of the price of the goods to the buyer terminal to transmit the description data and the price information of the goods selected by the buyer;
A step S50 of receiving an article price from a buyer to receive a purchase price desired by the buyer on the basis of the description data and price information of the article transmitted from the shopping mall server to the buyer terminal;
An article selling price calculating step (S60) of calculating the article price inputted by the purchaser in the previous step (S50) and the average value of the previous purchaser stored in the shopping mall server and transmitting it to the selling price determining system unit of the shopping mall server;
A product selling price comparing step (S70) for comparing the average value calculated in the step (S60) with the price of the goods inputted by the purchaser and reflecting the difference of the sales amount inputted by the seller in real time; And
The method of claim 1, further comprising the step of notifying the purchaser of the purchase price after comparing the price in step S70.
The method according to claim 1,
And a price adjustment step (S90) of requesting a discount rate according to the purchase grade of the buyer if the buyer is unsatisfied with the price after the purchase confirmation notification step (S80) and requesting the price adjustment accordingly How to operate an online shopping mall tailored to the customer.
The method according to claim 1,
The initial information input and stored in the shopping mall server includes product information and price information on the product, that is, initial price, appropriate price, lowest price, highest price, lowering amount, Price information including the end of the fluctuation and the access information of the previous purchaser, that is, whether the buyer is the buyer, the elapsed time, the repurchase, whether or not to store the shopping cart, the visit history according to the price, the total purchase amount, The method comprising the steps of: a.
The method according to claim 1,
The method of calculating the average value of previous purchasers stored in the shopping mall server in the step of calculating the selling price of goods (S60) includes calculating an average value of the average purchasing price of the previous purchasers, How to operate a price change online shopping mall.
The method according to claim 1,
In the article selling price comparing step S70, the difference between the purchase price inputted by the purchaser and the sales value based on the average value calculated in the previous step S60 is judged to determine whether the purchase price is equal to the selling price And when the difference between the two amounts occurs, the minimum price difference is applied first.
Customized automatic pricing online shopping mall operating system
A shopping mall server equipped with a sales price determination system unit, a buyer information and a sales price database
And a seller terminal connected to the shopping mall server through an Internet network and a buyer terminal, wherein the operating method of the first aspect is applied to the automatic price changing type online shopping mall.
The method according to claim 6,
The sales price determination system part can analyze the consumption pattern analysis and the type of the purchaser. This analysis does not analyze the consumption pattern and the type of the purchaser who purchased the final product, but rather analyze the consumption pattern and the type of the purchaser, Analyzing the preference of the product and the settlement amount of the product, and reflecting it on the pricing factors of the product.

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