KR20170004149A - System for managing membership on-line shopping mall having revenue sharing structure - Google Patents

Abstract

The present invention relates to a subscription-based online shopping mall operating system capable of distributing a profit to expenditures spent by a member who operates an online shopping mall as a member but who is subscribed to a shopping mall by recommendation of an existing member, to a recommended member.
A membership-based online shopping mall operating system according to the present invention is a membership-based online shopping mall operating system that forms a membership network having a multi-level structure of a high level and a low level according to a recommendation relation among members, A certain percentage of the sales proceeds from the purchases of the member are provided to the corresponding consuming member as points and at the same time, a certain percentage of the members located at the upper level of the consuming member, And a shopping mall management server 100 for distributing sales revenue to members who have contributed to the sale of goods.

Description

{SYSTEM FOR MANAGING MEMBERSHIP ON-LINE SHOPPING MALL HAVING REVENUE SHARING STRUCTURE}

The present invention relates to an online shopping mall operating system, and more particularly, to an online shopping mall operating system capable of distributing profit to a recommended member by operating an online shopping mall as a member, And to a subscription-based online shopping mall operating system.

Generally, in order to use an online shopping mall, a customer joins a member of an online shopping mall and purchases the necessary goods. In the online shopping mall, points are accumulated according to the purchase amount of the member, and when the points are accumulated, . In some online shopping malls, a recommender is entered at the time of membership registration, and a recommender of the member is provided with a price such as a point, thereby inducing the member to be introduced.

However, such a point accumulation method is merely a point that a member purchases a product and accumulates points only to the purchasing member, and a recommender who recommends a member only receives points for the first time. It is not actively participating in membership, and it is also insufficient to induce active consumption activity.

On the other hand, in the case of conventional door-to-door sales or multi-level sales, a method of providing a certain portion of the sales revenue amount to upper members recommending the sales person is used. In the case of such a sales or multi-level sales method, when a new member is newly added by recommendation of an existing member, the pyramid member network is formed by arranging the new member at a lower level of the recommendation member, Or sales are generated, the profit distribution is performed by distributing a certain percentage of the sales revenue to the upper members.

However, this pyramid structure has a problem in that the sales revenue is concentrated on the upper level members, while the lower income members are allocated a relatively small amount of revenue, resulting in an uneven distribution of profits. In particular, There was a structural problem in which a member who does not exist is hard to generate profit. Also, even at the upper level, there is a problem in that the profit distribution is not uniform, but is differentiated in different stages.

Korean Registered Patent No. 10-0800014 (registered on January 25, 2008)

SUMMARY OF THE INVENTION The present invention has been made in order to solve the problems of the prior art described above, and it is an object of the present invention to provide an online shopping mall that operates as a multi- And to provide a membership-based online shopping mall operating system that enables fair distribution of not only purchased members but also upper members who recommended the members.

According to another aspect of the present invention, there is provided a subscription-based online shopping mall operating system capable of distributing revenue, wherein a membership network having a multi-level structure of a higher level and a lower level is formed according to a recommendation relation among members, When purchasing a commodity, a certain percentage of the sales revenue from the purchase of the commodity is provided to the consuming member as a point, and a certain percentage of points So that the profit can be distributed.

A member management unit for registering and managing a member network in a member DB by forming a member network having a multi-level structure by setting up a member who recommends membership of a customer as a member at an upper level, and customer information for joining the online shopping mall; A sales management unit for registering the product information to be sold to the member in the product DB and providing the member to the member, And a point management unit for calculating and providing points provided to members located at a higher level up to a specified stage of the product purchasing member and the product purchasing member when a profit is generated by the purchase of the member.

Here, it is preferable that the point management unit provides points to members who are located at a higher level than the merchandise purchasing member and the member in the second level according to the purchase of the member.

That is, in the case of a member who purchases a commodity according to the purchase of a commodity by the member, the point management unit pays 30% of the revenue generated according to the commodity sale as a self-consumption point, 10% of the revenue generated from the sale of the product will be paid as a recommendation point.

In addition, when the member who purchases a product is a member of the lowest level, the point management unit provides the 10% corporate sponsorship point to the commodity purchasing member in addition to the self consumption point for purchasing the commodity.

The point management unit preferably provides the member with the cash corresponding to the point when the point provided to the member reaches a set period, a specific day, or a predetermined amount.

In the meantime, the member management unit establishes a multi-level member network by setting up sales customer information for registering and selling goods in an online shopping mall and members recommending membership of the sales customer to a higher level, A sales member management module for registering the sales information can be provided.

Here, when the merchandise registered by the selling member is sold to the online shopping mall, the point manager preferably pays a certain percentage of the sales revenue to the high-level members up to the designated stage of recommending the selling member.

That is, when the merchandise of the sales member is sold, the point management unit pays 10% of the revenue generated according to the sales of the merchandise to the member located at the first-level level.

When a profit generated by selling a product occurs in an online shopping mall, the system for managing a membership-based online shopping mall according to the present invention provides a certain percentage of sales revenue to a high-level member of a purchasing member and a purchasing member, This has the effect of distributing fair sales revenue to the members who have contributed to the sale of the product.

In addition, the present invention provides points that are sponsored by the head office in addition to self-consumption points when a lowest-level member who does not have a low-level member purchases a product, .

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram showing the overall network connection of a member-based online shopping mall operating system according to the present invention;
2 is a block diagram of a shopping mall management server according to the present invention;
FIG. 3 is a conceptual diagram illustrating a point payment concept through a point management unit of a shopping mall management server according to the present invention.
FIG. 4 is a conceptual diagram illustrating a point payment concept for a lowest level member through a point management unit of a shopping mall management server according to the present invention;
FIG. 5 is a flowchart illustrating a process in which a product is sold through a subscription-based online shopping mall operating system according to the present invention and a certain percentage of sales revenue is distributed to members at points.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a diagram illustrating an overall network connection diagram of a subscription-based online shopping mall operating system according to an embodiment of the present invention.

1, the online shopping mall operating system according to the present invention includes a shopping mall management server 100 for operating a member-based mall, a consumer member terminal 200 for purchasing goods by accessing the shopping mall management server 100, And a sales member terminal 300 connected to the shopping mall management server 100 to sell a product.

The shopping mall management server 100 is a server computer that registers product information to be sold to members and provides the information to members, sells a product ordered by the member to the member, and performs payment. In the embodiment of the present invention, the shopping mall management server 100 operates the online shopping mall as a member. In particular, when an existing member registers a member as a member by recommending a new customer, the recommended member is registered as a new member's upper level, A multi-level member network constituting an upper level and a lower level is formed. After the relationship between the members is formed in a multi-level structure, when the member purchases the commodity, the shopping mall management server 100 provides a member who purchased the commodity with a certain percentage of the revenue from the commodity sale as a self consumption point, The shopping mall is operated by distributing the sales revenue by providing a certain percentage of recommendation points to the members at the upper level among the members at the designated level.

The consumer member terminal 200 is connected to the shopping mall management server 100 through a communication network, joins the consumer member by recommendation of an existing member, and then a general consumer member purchasing goods provided by the shopping mall management server 100 It is an operating computer. In addition, the sales member terminal 300 is connected to the shopping mall management server 100 through a communication network, performs membership as a sales member by recommendation of an existing member, and then registers a product to be sold to the shopping mall management server 100 It is the computer operated by the merchant member who sells it. The consumer member terminal 200 and the sales member terminal 300 may be connected to a computer such as a general PC via a smart phone or the like having a communication function. It can be a mobile communication terminal.

2 is a block diagram of a shopping mall management server according to an embodiment of the present invention.

2, the shopping mall management server 100 according to the present invention includes an input unit 120 for inputting data, a display unit 130 for displaying data externally, a communication unit for performing communication with an external communication network A member management unit 150 for registering customer information from the consumer member terminal 200 and the sales member terminal 300 connected through the communication unit 140 and registering the customer information as a member; A point management unit 170 for providing a point corresponding to a certain percentage of sales revenue generated by a member's purchase to a purchasing member and a high-level member of the purchasing member, A database 170 for storing sales-related data, and a central control unit 110 for controlling operations of the respective components.

The input unit 120 is a user interface that receives data necessary for managing a shopping mall from an administrator, and the display unit 130 is a display device in which data processed through the shopping mall management server 100 is externally displayed, The communication unit 140 is a communication device that establishes communication with the consumer member terminal 200 and the sales member terminal 300 through a communication network and transmits and receives data. The central control unit 110 is an apparatus for controlling and managing the respective components of the shopping mall management server 100. The central control unit 110 is provided with a central processing unit (CPU), a random access memory (RAM) ) And software for recognizing and operating the hardware device are provided to control the overall operation of the shopping mall management server 100. [

The member management unit 150 is a professional module that registers and manages member information for purchasing or selling goods through the online shopping mall operated by the shopping mall management server 100 in the database 170. The member management unit 150 includes A consuming member management module 151 for managing the member information for purchasing the product, and a sales member management module 152 for managing the member information for selling the product. The consumer member management module 151 and the sales member management module 152 register the personal information of the customer applying for membership and the recommended member information recommending the customer as a member in the member DB 181. At this time, A member network is registered in the member DB 181 by registering a member as a member of a higher level of the member to be formed and having a higher level and a lower level among the members. In the embodiment of the present invention, a general consumer member can recommend another consumer member, a sales member can also recommend another sales member, and a general consumer member can register a member as a member by recommending a general member .

The sales management unit 160 is a program module that registers product information to be sold to a member in a database 170 and provides the product to a member and performs settlement when a member purchases a product. A settlement management module 162 for managing the delivery of the commodity to the ordering member by paying the cost when the commodity order is requested by the member, Respectively. The product management module 161 receives information on the sales product from the sales member terminal 300 and registers the product in the product DB 182 to register it as a sales product. According to the order, the payment is performed and the order information is provided to the sales member to manage the delivery of the product to the order member. The order and approval information is stored and managed in the approval DB 183. When the order item is delivered to the order member, the settlement management module 162 provides the sales member with the amount of the commodity approval fee excluding the commission of a certain portion of the commodity approval fee to proceed the settlement for the sale of the commodity, 183).

The point management unit 170 is a program module that provides points to a member purchasing a commodity and a high-level member up to a specified stage of the commodity, and registers and registers the points in the point DB 184, Provide a percentage of the sales revenue from the purchase of the member to the corresponding consuming member as a point, and provide points to designated high-level members of the consuming member so that the revenue from the sale of the goods can be distributed among the members do. In the embodiment of the present invention, when a seller of a commodity registers sales commodity information, the point corresponding to the sales revenue of the commodity is given, and the point management unit 170 stores the point To provide the member with the ability to calculate the points provided to the member.

FIG. 3 is a conceptual diagram showing distribution of sales revenue among members through the point management unit. As shown in FIG. 3, in the embodiment of the present invention, the point management unit 170 provides points to the second-stage upper level members of the member purchasing member and the member according to the purchase of the commodity by the member. The member pays 30% of the revenue generated by the sale of the product as self-consumption points, and 10% of the revenue generated by the sale of the product to the members of the top two levels of the purchasing member do. The points awarded to the members are exchanged for cash and paid to the members when they reach a certain period, a specific day, or a certain amount. In addition, when a product registered by a sales member is sold, a point is awarded to a higher-level member who has recommended the sales member. In the embodiment of the present invention, Only 10% of the sales revenue is paid to the top level members at the recommended points.

On the other hand, in a member network of a multi-level structure, a member located at the lowest level does not have a low-level member, so that the user can not receive the allowance for purchasing the low-level member, have. 4 is a conceptual diagram of a point award when a lowest level member who does not have such a low level member purchases a commodity. In order to solve this equity problem in the present invention, when a lowest level member purchases a commodity, In addition to the 30% point of revenue corresponding to the self-consumption point, an additional 10% of the company's sponsorship points will be paid. Accordingly, even the lowest level member who does not have a low-level member can receive the corporate sponsorship point instead of the recommendation point, thereby allowing a fair profit distribution among members using the online shopping mall.

Hereinafter, a description will be made of a process in which a product is sold and a point is paid to a member through the online shopping mall management system according to the present invention having the above configuration.

5 is a flowchart illustrating a process in which a product is sold through a subscription-based online shopping mall operating system according to an embodiment of the present invention and a certain percentage of sales revenue is distributed to members at points.

Steps S100 and S110: First, the consumer member and the sales member access the online shopping mall operated by the shopping mall management server 100 through the consumer member terminal 200 and the sales member terminal 300, (S100). Consumer members and sales members register information on recommenders who recommended their membership in addition to the customer or business information at the time of membership registration. Accordingly, a member network of a multi-level structure that forms a high level and a low level among the members in the recommendation relationship (S110).

Step S120: On the other hand, the seller who subscribes to the sales member registers the product information he / she sells as a sales product in the online shopping mall. When the product information is changed or added, the sales product information is continuously modified and managed.

Steps S130 and S140: If the consumer member who confirms the product information to be sold in the online shopping mall according to the sales member product registration has a product to be purchased (S130) (S140). Such a product search and order process is the same as or similar to a general product order process of an online shopping mall, and therefore a detailed description thereof will be omitted.

Steps S160 and S170: When an order for goods is made, the profit distribution for the commodity sales proceeds. If the member who ordered the commodity is not the lowest level member of the multi-level member network (S160) 30% of the product sales revenue corresponding to the self-consumption point is given to points, and the members up to the upper level 2 of the order member, that is, the upper level 1 member and the upper level 2 member, 10% is provided as a point (S170).

Step S180: If the member who ordered the product is a member located at the lowest level among the member networks of a multi-level structure, the purchasing member is further provided with a 10% headquarters support point provided by the shopping mall in addition to the 30% self consumption point. This is because, in the case of a member located at the lowest level, there is no member at the lower level, and considering the equity problem due to not receiving the recommendation point due to the purchase of the goods of the lower level member, Points.

Step S150: On the other hand, if the merchandise registered by the sales member is sold according to the order request of the consuming member, 10% of the sales revenue is provided as a point of recommendation point to the first rank member of the selling member who sold the merchandise.

Step S190: If the merchandise is sold through the online shopping mall through the above-described process, the profit from the sale of the merchandise can be distributed among the members who contributed to the sale, and the sale of the merchandise is repeated until the shopping is terminated.

As described above, in the online shopping mall management system according to the present invention, when a product is sold through an online shopping mall, the purchasing member receives 30% as a self-consumption point, Provide 10% as a recommendation point for each, and 10% as a recommended point for members located at the first level of the sales member, so that the sales revenue can be equitably distributed to the members directly or indirectly contributing to the sale of the goods .

On the other hand, in the above-described embodiment, when a consumer member purchases a commodity, the member who is provided with a certain percentage of the profit from the sale of the commodity is limited to the purchase member, However, the scope of such membership may be changed appropriately according to the size and profit of the member, and the range of points provided to each member may also be appropriately changed.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the appended claims. It is a matter of course that a deformation can be made.

100: shopping mall management server 110: central control unit
120: input unit 130: display unit
140: communication unit 150:
151: Consumer member management module 152: Sales member management module
160: Sales management unit 161: Product management module
162: Approval management module 170: Point management part
170: Database 181: Member DB
182: Commodity DB 183: Payment DB
184: point DB 200: consumer member terminal
300: Sales member terminal

Claims (9)

A membership-based online shopping mall operating system for forming a membership network of a multi-level structure of a high level and a low level according to a recommendation relation among members,
When a member purchases a commodity, a certain percentage of the sales revenue from the purchase of the commodity is provided to the consuming member as a point, and at the same time, a certain percentage And a shopping mall operating server (100) for distributing profit by providing points of the profitable distribution mall.
The method according to claim 1,
In the shopping mall management server 100,
A member management unit 150 for registering and managing the customer information joining the online shopping mall as a member and a member network recommending membership of the customer as a higher level to form a multi-level member network and registering the member network in the member DB 181 ;
A sales management unit 160 for registering the product information to be sold to the member in the product DB 182 and providing the information to the member, and for making a payment according to the product order of the member;
And a point management unit 170 for calculating and providing points provided to members located at a higher level up to a specified stage of the commodity purchasing member and the commodity purchasing member when a profit is generated according to the purchase of the commodity by the member A membership-based online shopping mall operating system capable of distributing profits.
3. The method of claim 2,
The point management unit 170
And provides points to members who are at a higher level than the member purchasing member and the member at the second level according to purchase of the member's product.
The method of claim 3,
The point management unit 170
According to the purchase of the member, the member who purchases the commodity pays 30% of the revenue generated according to the sale of the commodity as the self consumption point, And 10% of the profit is paid as a recommendation point.
The method of claim 3,
The point management unit 170
When a member purchasing a product is a member of the lowest level, the member purchasing member further provides a 10% corporate sponsorship point in addition to the self consumption point of purchasing the commodity. system.
6. The method according to any one of claims 1 to 5,
Wherein the point management unit (170) provides the member with cash corresponding to the point when the point provided to the member reaches a predetermined period or a specific day or a predetermined amount.
3. The method of claim 2,
In the member management unit 150,
A sales member management module for registering the sales customer information for registering and selling products in the online shopping mall and a member network recommending member registration of the sales customer at a higher level to form a multi- (152) is provided on the basis of the profit distribution function.
8. The method of claim 7,
The point management unit 170
And when a product registered by the sales member is sold to the online shopping mall, a certain percentage of the sales revenue is paid to the high-level members up to the designated stage recommending the sales member as a point. .
9. The method of claim 8,
The point management unit 170
When a member of a sales member is sold, 10% of the revenue generated from the sales of the member is paid to the member located at the first-level level as a point.

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