KR20120096708A - Social shopping system using introductions of buyer and method thereof - Google Patents

Abstract

A social shopping system and method using the introduction of a buyer is disclosed. A social shopping system is provided that includes a link generation unit that generates a unique link to a page related to a product in association with a pre-purchaser who purchases a product. At this time, in the social shopping system, a reward according to the profit generated through the unique link is provided to the pre-purchaser.

Description

SOCIAL SHOPPING SYSTEM USING INTRODUCTIONS OF BUYER AND METHOD THEREOF}

Embodiments of the present invention relate to an e-commerce method of selling goods at a discounted price through the introduction of pre-purchasers based on social networks.

Social shopping is also known as social commerce, in which certain items are sold on the Internet at low prices for only one day, but only when a minimum amount predetermined by a site operator is sold.

It is characterized by the fact that consumers voluntarily spread information using social network services (SNS) such as Twitter and Facebook to sell the minimum purchase volume, so that buyers can enjoy discounts and sellers can simultaneously enjoy mass sales and promotions. It can be characterized.

However, the existing social shopping has no special benefit or authority given to the direct buyers, except for discounts on the purchase price. There is a limit to sales or promotion.

Through the introduction of pre-purchasers, we propose a new way of social shopping that sells goods at discounted prices.

When the minimum quantity is achieved, a new method of social shopping is proposed, in which a product is sold at a predetermined discount price.

It provides social buyers with the ability to introduce products to the buyers for more active and continuous promotion, and provides a social shopping system and method for later purchasers to exceed the low-cost purchase profits due to the number of buyers.

A social shopping system is provided that includes a link generation unit that generates a unique link to a page related to a product in association with a pre-purchaser who purchases a product. At this time, in the social shopping system, a reward according to the profit generated through the unique link is provided to the pre-purchaser.

According to one side, the page related to the product is a page where the purchase activity for the product is made, the unique link means a unique URL (uniform resource locator) for the pre-purchaser.

According to another aspect, the social shopping system further includes a buyer management unit that provides a pre-purchaser with a reward based on a cost per sales (CPS) method through a unique link.

According to another aspect, the social shopping system further includes a product price determination unit for determining the product price that can be purchased through the unique link. In this case, the amount of the product may be determined according to the number of post-purchasers who are the buyer who purchased the product through the unique link.

According to another aspect, the commodity price determination unit may determine the commodity price by discounting the amount of the price reduction unit set on the commodity every time a post-purchaser occurs in the initial selling amount set on the commodity. Here, the price reduction unit may be determined by dividing the highest discount price for the initial sale price by the target number of buyers for the highest discount price, and the product price may be determined within the lowest price at which the highest discount price is discounted from the initial sale price.

According to another aspect, the social shopping system further includes a buyer management unit that provides the same point as the discounted price to the buyer who purchased the product through the unique link before the product price is discounted.

According to another aspect, the social shopping system further includes a product price display unit for displaying the product price on the unique link.

According to another aspect, the social shopping system further includes a link management unit for providing a comparison result of comparing the product amount for each unique link.

According to another aspect, the social shopping system further includes a link manager that determines a link selling amount for the unique link according to the price drop unit. At this time, the pre-purchaser can purchase and use the unique link after paying the link sales amount.

According to another aspect, the link generation unit may generate a new unique link in association with the post-purchaser at the request of the post-purchaser who is the buyer who purchased the product through the unique link.

According to another aspect, the social shopping system further includes a link management unit for additionally associating a post-buyer with a unique link associated with a pre-purchaser in response to a request of a post-buyer who is a buyer who purchases a product through the unique link.

According to another aspect, the social shopping system further includes a buyer management unit that provides rewards to the pre-buyer and the post-purchaser according to the CPS method through the unique link, according to the depth of the buyer for the unique link.

A link generation step of generating a unique link to a page related to the product in association with a pre-purchaser who is a purchaser of the product; And a purchaser management step of providing a pre-purchaser with a reward according to the profit generated through the unique link.

The introduction of the pre-purchasers can sell the goods at a discounted price, but the more the buyers, the more the shopping price of the product can be provided in a social shopping way.

In addition to providing buyers with the ability to introduce products, as well as rewards for referrals, the buyers can then surpass the low-cost purchase profits due to the number of buyers, thereby giving buyers the need for active and sustained promotions. You can enjoy great publicity.

By allowing buyers to outperform the low cost of purchases from buyers, they can offer buyers ample rewards and discounts.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
2 is a block diagram showing an internal configuration of a social shopping system according to an embodiment of the present invention.
3 is a diagram for explaining a process of purchasing a social shopping link according to one embodiment of the present invention.
4 is a diagram for explaining a relationship between a buyer and a social shopping link according to one embodiment of the present invention.
5 is a view for explaining a path to purchase a product through the introduction of the pre-purchaser in an embodiment of the present invention.
FIG. 6 is a diagram for explaining a process of purchasing a social shopping link by a post purchaser who purchases a product through a social shopping link of a pre-buyer according to an embodiment of the present invention.
7 and 8 are diagrams for explaining the form of a social shopping link purchased by a post purchaser in an embodiment of the present invention.
9 is a flowchart illustrating a social shopping method according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.

1 illustrates an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Herein, the advertiser 110 and the user 140 may substantially mean a terminal such as a PC (personal computer), a smart phone, etc. used by the advertiser 110 or the user 140. That is, the arrow in FIG. 1 may mean that data may be transmitted and received using a wired or wireless network between the terminal used by the advertiser 110, the advertisement platform 120, the publisher 130, and the terminal used by the user 140. .

The advertisement platform 120 may perform bidding on an advertisement of the advertiser 110, matching an advertisement with a search word, arranging an advertisement or an advertiser, providing an advertisement to the publisher 130, and charging according to the exposure of the advertisement. Description of general technical matters of the advertising platform 120, that is, matters that can be understood with reference to the prior art, such as those related to a search advertisement and / or banner advertisement platform delivered through the Internet, will be omitted.

First, in this specification, the term "publisher" may be substituted with the term "site". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than accessing a website of a general PC, such as an application screen executed on a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site may correspond to individual publishers represented in the publisher 130. In this case, the term "site" may include all types of websites that can be exposed to advertisements and provided to a user through a wired or wireless network, and may include one web page constituting a website.

In addition, the "exposure" of an advertisement can be interpreted to include that promotional contents such as text, images, sound, video, hyperlink, etc., associated with the advertiser through a site (publisher) In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . ≪ / RTI > At this time, the situation induced by the advertiser may include, for example, exposing the page associated with the advertiser to the user who selected the advertisement.

The publisher 130 may provide its own site to the user 140, and may provide pages included in the site through the site, or provide the user 140 with a search result for the search term through the input search word. . In this case, the publisher 130 may receive advertisements for exposing through the pages to the advertisement platform 120 and provide them to the user 140. In addition, the publisher 130 may deliver the search word input by the user 140 to the advertising platform 120, and receive an advertisement for the search word from the advertising platform 120 and provide the search result to the user 140 as a search result. have.

The publisher 130 may provide a path (screen) where the user 140 is directly provided with the advertisement, and the advertisement may be provided through the website in a general online environment. Here, each of the plurality of individual advertising platforms (first advertising platform, second advertising platform, ???) included in the advertising platform 120 includes a plurality of individual publishers (first publisher, The advertisement may be exposed through at least one individual publisher of the second publisher, ??? In addition, each of the plurality of individual publishers may provide the user 140 with at least one of a variety of services that can be provided through a wired or wireless network, such as integrated search, keyword search, blog service, etc., Can be provided.

That is, basically, the user 140 may input a search word to the publisher 130 to perform a search. In this case, the publisher 130 may be a search engine that provides a search result associated with a search word to the user 100 or a subject that displays a service providing page that receives a search word and provides the search result to the user.

2 is a block diagram illustrating an internal configuration of a social shopping system according to an embodiment of the present invention. In this case, the social shopping system 200 is included in at least one individual advertising platform of the plurality of individual advertising platforms included in the advertising platform 120 described with reference to FIG. 1 or operates in connection with at least one individual platform. can do. In addition, the social shopping system 200 may operate by directly providing a shopping site where an e-commerce is conducted or an intermediary site for mediating a shopping site, or may be operated in connection with a shopping site or an intermediary site. In the present embodiment, the social shopping system 200 gives the ability to promote the product and introduce the product to the pre-purchaser who purchased the product first, and give a price discount to the user after purchasing the product through the introduction of the pre-purchaser Social shopping can be provided.

As shown in FIG. 2, the social shopping system 200 includes a link generation unit 210, a product amount determination unit 220, a product amount display unit 230, a link manager 240, a buyer manager 250, and a database. 260.

The link generation unit 210 generates a unique link in association with a purchaser who purchases a product (hereinafter, referred to as a "pre-purchaser"). Here, the unique link means a link to a page related to a product, that is, a page on which a purchase activity for a product is made (hereinafter referred to as a 'purchase page'). In particular, the unique link is provided as an ability to promote and introduce a product to a pre-purchaser, and may mean a unique URL (uniform resource locator) obtained by the pre-purchaser after purchasing the product. . For example, in the present embodiment, when a user purchases a product through a purchase page 310 provided at a shopping site or an intermediary site, as shown in FIG. 3, a unique link in the final page 320 where the product purchase is completed. The relevant menu 321 may be provided to the buyer to determine whether to create. That is, the link generation unit 210 generates a unique link at the request of the pre-buyer through the related menu 321. In this case, the unique link generated by the link generation unit 210 may be provided in a manner that the pre-purchaser purchases and uses.

The link manager 240 may determine the link sales amount for the unique link based on the price information of the product purchased by the pre-purchaser. Here, the price information is predetermined by the seller, and may include an initial sale price set in the product, a maximum discount price that can be discounted from the initial sale price, and a target number of buyers who can reach the maximum discount price. In the present embodiment, the link manager 240 multiplies the price reduction unit of the product by the number of desired buyers input by the pre-purchaser, the link sales amount of the corresponding product (that is, the link sales amount = the price reduction unit amount * the desired buyer) Number). In this case, the price drop unit means a price range that is discounted from the initial sale price when a purchase occurs through a unique link, and the maximum discount price for the initial sale amount is divided by the number of target buyers (that is, the price drop unit amount = maximum) Discount price / target number of purchases). Subsequently, when the pre-purchaser purchases the unique link by paying the link sales amount, the link manager 240 associates the unique link purchased by the pre-purchaser with the purchase page of the product purchased by the pre-buyer and the pre-purchaser. 260 may be stored and managed. That is, as shown in FIG. 4, a link A associated with the product A is generated at the request of the buyer a for the product A, and the link A is managed in association with the product A and the buyer a. Are stored in. Here, the purchase process for the unique link may be omitted and a unique link may be generated at the request of a pre-purchaser and immediately associated with the unique link generated without the purchase process.

The unique link generated by the above configuration serves as a social key obtained by a pre-purchaser after purchasing a product. The unique link can be inserted into a web page such as a micro blog or inserted into a button form. have. That is, the pre-purchaser can introduce a unique link to the micro blog or insert a button in the post. For example, as illustrated in FIG. 5, a unique link A 511 obtained for the product A may be inserted into the introduction page 510 which is a web page for introducing the product A in the form of a button. That is, buyer a introduces product A by inserting unique link A in introduction page 510, and other users who visited introduction page 510 are pages related to the product through unique link A inserted in the article posted by buyer a. You can purchase the product by accessing.

The commodity price determining unit 220 determines a commodity price of the commodity corresponding to the unique link generated by the link generation unit 210, that is, a current commodity price that can be purchased through the unique link. At this time, the product amount may be determined according to the number of buyers (hereinafter referred to as 'post-purchaser') to purchase the product through the unique link. The more buyers who purchase product A through the unique link A introduced by the buyer a, the lower the price of the product that can be purchased through the unique link A. The commodity price determining unit 220 may determine the commodity price by discounting an amount of a price lowering unit (= highest discount price / target number of purchasers) from the initial selling amount set for the commodity whenever a subsequent purchaser occurs. In other words, the product price is determined within the lowest price at which the highest discounted price is discounted from the initial selling price, and is determined as the price discounted by the amount of the price drop unit whenever a purchase is made through the purchase link.

The commodity price display unit 230 serves to display the commodity price determined by the commodity price determining unit 220 on the unique link. In the present embodiment, when the unique link is inserted into the web page, it is possible to provide a function of displaying the product price that can be purchased through the unique link together with the unique link. As shown in FIG. 5, with respect to the unique link A 511 inserted by the buyer a, the current purchase price 512 of the corresponding product A may be displayed. In this case, the product price display unit 230 may display a starting purchase price, which is an initial selling price of the corresponding product, together with the current purchase price 512. After the purchaser checks the current purchase price 512 displayed together with the unique link 511, the purchaser may go to the purchase page related to the corresponding product through the unique link 511 and purchase the product.

The buyer manager 250 serves to provide a pre-purchaser associated with the unique link with a reward according to the profit generated through the unique link. In other words, the purchaser manager 250 provides a pre-purchaser associated with the unique link with a reward based on the cost per sales (CPS) method when the purchase is made through the unique link by the post purchaser. In this case, the compensation amount of the CSP method may be collectively applied as a ratio or a flat rate in a portal or a system. In addition, the purchaser management unit 250 pays the same points as the discounted amount to the purchaser after purchasing the product through the unique link before the product amount is discounted if the product price discount of the unique link occurs by the post purchaser. . Therefore, in the present embodiment, when another user purchases the product through the unique link of the pre-purchaser, the CPS is paid to the pre-purchaser and the amount of the product that can be purchased through the unique link is lowered. Accordingly, after-purchasers can receive a discount on the price of the product, and when the amount of the product changes due to the price discount, buyers who have purchased the product before the change in the amount can pay the collective ability.

The database 260 serves to maintain information necessary for the overall service provided by the social shopping system 200. That is, the database 260 provides services such as price information of products, unique links generated for each product, buyer information for each unique link, purchase page information and product amount information, buyer information for CPS compensation, and buyer information for providing points. All information related to can be stored and maintained.

6 is a diagram illustrating a process of purchasing a unique link of a post purchaser.

In this embodiment, after purchasing a product through the unique link of the pre-buyer, the buyer is issued a new unique link to introduce the product through its own link, or by using the unique link of the pre-purchaser as the unique link of the pre-buyer. You can reintroduce the product through. As shown in FIG. 6, when a post-purchaser purchases a product through a purchase page 610, a related menu 621 is provided for the purchaser to determine whether to generate a unique link on the final page 620 where the product purchase is completed. can do. At this time, the related menu may be composed of a menu for issuing a new unique link, and a menu for issuing the unique link of the pre-buyer. That is, if the post-purchaser wants to be issued a new unique link, the link generation unit 210 generates a new unique link in association with the post-buyer according to the request of the post-buyer, and the link manager 240 newly generates the unique link. The post-buyer and the post-buyer may be stored in the database 260 in association with the purchase page of the product purchased. As shown in FIG. 7, Buyer a (Pre-Buyer) receives Link A and Buyer b (Post-Buyer) receives Link B for each product A, and Buyer a and Buyer b have both Buyer Depth 1. As a result, product A can be introduced using unique link independently. On the other hand, if the post-purchaser wants to use the unique link of the pre-buyer as it is, the link management unit 240 adds the unique link associated with the pre-buyer, the purchase page of the product purchased by the post-buyer and the post-buyer in response to the request of the post-buyer. Can be stored in the database 260 in association. As shown in Fig. 8, both the buyer a (pre-purchaser) and the buyer b (post-purchaser) can introduce the product A with respect to the product A. At this time, the buyer a is the first purchaser who first issued the link A and the buyer depth is 1, and the buyer b is the post purchaser who uses the link A of the first buyer as it is and the buyer depth is 2. When another user purchases product A through link A having two or more depths as shown in FIG. 8, the purchaser manager 250 pays both buyer a and buyer b the compensation amount of the CPS according to the purchase. Accordingly, the reward amount of 1 / depth is paid to buyer a and buyer b, respectively. That is, in the case of a unique link having two or more depths, the compensation amount of the CPS is paid at a ratio according to each depth for each buyer associated with the unique link. And, in this embodiment, the margin of the seller for the product A may be the amount excluding the maximum discount price, the CPS compensation amount, the sales fee (that is, the system fee) from the initial sales amount.

In addition, in the present embodiment, since the price of the product varies according to the number of purchases (that is, the number of buyers) for each unique link, it is possible to compare the price of the product for each link. To this end, the link manager 240 may provide a comparison result of comparing the product amount of the unique link for each buyer owning the unique link. For example, a price comparison service comparing product prices for each shopping mall with respect to product A, and a price comparison service for comparing product prices for each buyer owning a unique link in each shopping mall, may be provided. In the present embodiment, when a particular buyer records good product sales volume for various products, the reliability of the corresponding buyer is increased and the total number of buyers is reflected in the ranking to be applied as a criterion of sorting related to social shopping. Can be.

9 is a flowchart illustrating a social shopping method according to an embodiment of the present invention. The social shopping method according to the present embodiment may be performed by the social shopping system 200 described with reference to FIG. 2.

In operation 910, the social shopping system 200 generates a unique link A in association with the pre-purchaser. At this time, the unique link is a link for a link to a purchase page where the pre-purchaser can purchase the purchased product, and is provided as an ability for introducing the product to the pre-purchaser. In addition, the unique link can be stored and managed through a database in association with the purchaser and the purchase page of the product purchased by the pre-purchaser, which is inserted by the pre-purchaser as a link address itself in a web page such as a micro blog for the purpose of introducing the product. Or can be inserted in the form of a button. In addition, the social shopping system 200 may determine the product price of the product corresponding to the generated unique link (A), that is, the product price currently available for purchase through the unique link. At this time, the social shopping system 200 may determine the product amount by discounting the amount of the unit in the lower price from the initial selling amount set for the product whenever a purchase through the unique link (A). In other words, as the number of post-purchasers increases, the amount of products that can be purchased through the unique link (A) is lowered, and users can purchase the product through the unique link (A) after checking the current purchase price displayed on the unique link (A).

In operation 920, the social shopping system 200 provides a pre-purchaser associated with the unique link with a reward according to the profit generated through the unique link A. FIG. The social shopping system 200 may provide a pre-purchaser with a reward according to the CPS method when a post-purchaser purchases through the unique link (A). In addition, the social shopping system 200 is a discounted price to the buyer after purchasing the product through the unique link (A) before the product amount is discounted if a discount of the product amount for the unique link (A) and The same point can be paid collectively. After purchasing the product through the unique link of the pre-purchaser, the purchaser receives a new unique link and introduces the product through its own link, or uses the unique link of the pre-purchaser to use the unique link of the pre-purchaser. You can reintroduce In this case, the social shopping system 200 may generate a new unique link (B) according to the request of the post-buyer when the post-buyer wants to be issued a new unique link. That is, the pre-buyer and the post-buyer receive different unique links for the same product, and can introduce the corresponding products independently through each unique link. On the other hand, the social shopping system 200 may further associate the after-buyer with the unique link (A) associated with the pre-buyer when the post-buyer wants to use the unique link of the pre-buyer as it is. In other words, the pre-buyer and the post-buyer can introduce the corresponding product using the same unique link (A) for one product. Subsequently, when another user purchases a product through a unique link (A) associated with the pre-buyer and the post-buyer, the social shopping system 200 pays the compensation amount of the CPS to both the pre-buyer and the post-buyer, depending on the buyer depth. The amount of each ratio may be paid to the first and second buyers.

As described above, according to the embodiments of the present invention, the goods are sold at a discounted price through the introduction of the pre-purchasers, and the more the buyers, the more the shopping price of the products may be provided. Moreover, by providing pre-purchasers with abilities for product introductions and rewards for introductions, they can give buyers the need for active and ongoing promotion in social shopping.

Methods according to an embodiment of the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. In addition, the above-described file system can be recorded in a computer-readable recording medium.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

200: social shopping system
210: link generation unit
220: commodity price determination unit
230: product amount display unit
240: link management unit
250: Buyer Administration
260: database

Claims (27)

Link generation unit for generating a unique link to the page associated with the product in association with the pre-purchaser who purchased the product
Including,
Compensation according to the profit generated through the unique link is provided to the pre-purchaser
Social shopping system characterized by. The method of claim 1,
The page related to the product is a page where the purchase activity for the product is made,
The unique link is a unique URL (uniform resource locator) for the pre-purchaser
Social shopping system characterized by. The method of claim 1,
The social shopping system,
Buyer management unit that provides the first purchaser with compensation based on the cost per sales (CPS) method through the unique link
Social shopping system that includes more. The method of claim 1,
The social shopping system,
Commodity amount determination unit that determines the amount of commodity available for purchase through the unique link
Further comprising:
The amount of the product is determined according to the number of post-purchasers who are the buyer who purchased the product through the unique link
Social shopping system characterized by. The method of claim 4, wherein
The product amount determination unit,
Determining the commodity amount by discounting the amount of the price reduction unit set in the commodity whenever the post-purchaser occurs in the initial selling amount set in the commodity
Social shopping system characterized by. The method of claim 5,
The price reduction unit,
Is determined by dividing the highest discounted price for the initial sale price by the target number of buyers for the highest discounted price,
The product amount is,
It is determined within the lowest price that discounted the highest discount price from the initial sale price
Social shopping system that includes. The method of claim 5,
The social shopping system,
Buyer management unit that provides the same point as the discounted price to the buyer who purchased the product through the unique link before the product price is discounted
Social shopping system that includes more. The method of claim 4, wherein
The social shopping system,
Commodity price display unit for displaying the commodity price on the unique link
Social shopping system that includes more. The method of claim 4, wherein
The social shopping system,
Link management unit for providing a comparison result of comparing the product amount for each unique link
Social shopping system that includes more. The method of claim 4, wherein
The social shopping system,
Link management unit for determining the link sales amount for the unique link according to the price reduction unit
Further comprising:
The pre-purchaser purchases and uses the unique link after paying the link sales amount.
Social shopping system characterized by. The method of claim 1,
The link generation unit,
Generating a new unique link in association with the post-purchaser at the request of a post-purchaser who is the buyer who purchased the product through the unique link.
Social shopping system characterized by. The method of claim 1,
The social shopping system,
Link management unit for further associating the post-buyer to the unique link associated with the pre-purchaser in response to a request of a post-buyer, the buyer who purchased the product through the unique link.
Social shopping system that includes more. The method of claim 12,
The social shopping system,
Buyer management unit that provides a reward according to the CPS method through the unique link to the pre-buyer and the post-buyer, according to the buyer's depth for the unique link
Social shopping system that includes more. A link generation step of generating a unique link to a page related to the product in association with a pre-purchaser who is a buyer who purchased a product; And
A buyer management step of providing the pre-purchaser with a reward according to the profit generated through the unique link
Social shopping method comprising a. 15. The method of claim 14,
The page related to the product is a page where the purchase activity for the product is made,
The unique link is a unique URL for the pre-purchaser
Social shopping method characterized in that. 15. The method of claim 14,
The buyer management step,
Providing the pre-purchaser with compensation according to the CPS method through the unique link
Social shopping method characterized in that. 15. The method of claim 14,
The social shopping method,
Commodity price determination step of determining the commodity price that can be purchased through the unique link
Further comprising:
The amount of the product is determined according to the number of post-purchasers who are the buyer who purchased the product through the unique link
Social shopping method characterized in that. 18. The method of claim 17,
The commodity price determination step,
Determining the commodity amount by discounting the amount of the price reduction unit set in the commodity whenever the post-purchaser occurs in the initial selling amount set in the commodity
Social shopping method characterized in that. 19. The method of claim 18,
The price reduction unit,
Is determined by dividing the highest discounted price for the initial sale price by the target number of buyers for the highest discounted price,
The product amount is,
It is determined within the lowest price that discounted the highest discount price from the initial sale price
Social shopping method comprising a. 19. The method of claim 18,
The buyer management step,
Providing the same point as the discounted amount to the buyer who purchased the product through the unique link before the product amount is discounted
Social shopping method comprising more. 18. The method of claim 17,
The social shopping method,
Commodity price display step of displaying the commodity price on the unique link
Social shopping method comprising more. 18. The method of claim 17,
The social shopping method,
Link management step of providing a comparison result of comparing the product amount for each unique link
Social shopping method comprising more. 18. The method of claim 17,
The social shopping method,
A link management step of determining a link selling amount for the unique link according to the price drop unit
Further comprising:
The pre-purchaser purchases and uses the unique link after paying the link sales amount.
Social shopping method characterized in that. 15. The method of claim 14,
The link generation step,
Generating a new unique link in association with the post-purchaser at the request of a post-purchaser who is the buyer who purchased the product through the unique link.
Social shopping method characterized in that. 15. The method of claim 14,
The social shopping method,
A link management step of further associating the post-buyer with the unique link associated with the pre-buyer according to a request of a post-buyer who is a buyer who has purchased the product through the unique link;
Social shopping method comprising more. 26. The method of claim 25,
The buyer management step,
Providing the pre-purchaser and the post-purchaser with compensation according to the CPS scheme through the unique link, according to the depth of the buyer for the unique link
Social shopping method comprising more. A computer-determinable recording medium having recorded thereon a program for executing the method of any one of claims 14 to 26.

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