KR20060085882A - E-Commerce System and How to Operate It - Google Patents

Abstract

The present invention relates to an electronic commerce in which a buyer is converted to a sales agent and a method of operating the same.

In the present invention, when a purchaser purchases a product on a shopping mall site and completes a payment, the purchaser is automatically converted to a sales agent and is given a sales web page that can sell as much as the amount allocated from the seller. In the event of supporting and promoting the sale of the goods, and consequently, the seller will be compensated for buying and selling all the quantity presented within the time limit specified by the seller, as much as the discount rate presented from the initial seller. An electronic commerce system and a method of operating the same are presented after applying a discount rate differentially according to the purchaser's purchase stage (sequence) and sales performance of the goods sold by the seller.

According to the present invention, it is possible to provide a buyer with an opportunity to sell, and to receive compensation after the sale support through a sale discount rate, so that the seller can secure many sales agents and reduce operating costs. In addition, it is possible to increase the early purchase of a sale product that has to be sold for a fixed period of time and the value of the product is lost if the period is exceeded.

Internet commerce, purchase stage, discount rate, differential, sales agency

Description

The shoppingmall of transfering buyer to selling agency and its operating method.

1 is a schematic configuration diagram of an electronic commerce system of the present invention.

2 is a flowchart illustrating an example of a selling process in an embodiment of the e-commerce method of the present invention.

3 is a flowchart illustrating an example of a purchasing process in an embodiment of an electronic commerce method of the present invention.

4 is a flowchart illustrating an example of a payment settlement process in an embodiment of an electronic commerce method of the present invention.

5 is a flowchart illustrating an example of a process of receiving a payment discount in an embodiment of the electronic commerce method of the present invention.

If commerce we have been doing so far, such as buying and selling goods through the transmission of people and their physical media, is traditional commerce, e-commerce means buying and selling goods through electronic media such as computers and networks. In a broad sense, it refers to a method of exchanging and trading by using a communication network that electronically handles all processes of a business relationship between a person and a person, a person and a company, a company or a company.

Current forms of e-commerce include cyber shopping malls, reverse auctions and joint purchases. Cyber shopping malls are a form of electronic commerce between business and buyers that embody real-world retailers in virtual space. The purchaser searches for the item to purchase through a web browser, obtains information and makes a purchase, and the payment is made by credit card, bank transfer, or electronic cash.

The reverse auction method is different from the conventional method in which a buyer can bid at the highest price through auction, and the price of the goods or services that the buyer wants to purchase is connected to the supplier who presented the same conditions. Tell how you give. Although this is a buyer-centric approach, it is hard to get a big discount on discount rates because most of them exercise their purchasing power.

On the other hand, the co-purchase method has the advantage of being able to buy at a lower price since it still accepts the seller-oriented sales method or the purchase of a large number of individuals. However, this method is also a seller-centered commerce method, which means that buyers can only buy joint items for items determined by the seller, and it is difficult for the buyer to obtain a large discount rate because the seller does not know the exact quantity sold or has a burden of return. I have a problem. On the other hand, the sale was based on the price according to the quantity arbitrarily set by the current seller. It is impossible for a large number of people to buy, or if the quantity of purchase is small, the sale itself is impossible. In addition, after receiving a purchase application in advance, negotiate with the seller according to the quantity of the purchase application, and sell it at a discounted amount according to the quantity of purchase, or determine the expected number of purchases and negotiate with the seller on a first-come, first-served basis. The purchase method is used. It was not possible to apply for a joint purchase in the early stage, or to make a purchaser if it did not arrive on a first-come, first-served basis. In particular, first-come-first-served sales are limited to a few per person in order to benefit a large number of people. In addition, contrary to the initial anticipated joint purchase, when the purchaser's purchase is low, the joint purchase may be canceled or the seller or intermediary may bear the damage. Even though the price is already set, there was a problem that can not create any more purchases.

As such, the existing cyber shopping malls, reverse auctions, and joint purchases only recognized buyers as buyers, and there was insufficient compensation for differences in purchase order and purchase time between buyers. In addition, sellers often fail to offer normal prices due to the fact that they are exposed to intense competition due to price discounts and increased information sharing through price comparison sites. In addition, there are many scam sites that mislead buyers by offering prices much lower than the seller's normal price. In addition, as there is a difference in the selling price of the same product, only the real thing is confirmed in the offline store, and the actual purchase is made online.

Therefore, a shopping mall that promotes coexistence between on-line and off-line sellers by inducing normal price sales while activating existing e-commerce that provides benefits to the current buyers, and has a discount rate applied differentially according to the order and effort of the buyers need.

The present invention has been made in order to solve the above problems, the e-commerce and the operating method that the buyer is converted to a sales agent is a conventional shopping mall, reverse auction, co-purchase site when the buyer purchases the product and complete the payment Not only does it end as a buyer, it is automatically converted to a sales agent for a purchased product, and a new sales screen (sales webpage) created using the buyer information and existing seller and product information is given and It proposes more advanced e-commerce and its operation method to support and promote additional sales and to be rewarded by the seller according to the discount rate that is differentially presented according to the number of products sold at each purchase stage.

In addition, an electronic commerce system and a method of operating the same, which apply a discount rate differentially to a purchaser's purchase stage (order) and sales performance of a product that the seller sells and sells at an immediate purchase price at a normal price, are presented.

Hereinafter, with reference to the accompanying drawings for the configuration and operation of the embodiment of the present invention will be described in detail.

1 is a schematic configuration diagram of an electronic commerce and a method of operating the same in which a buyer of the present invention is converted to a sales agent.

As shown in FIG. 1, it is largely comprised of a shopping mall site and a delivery company. The shopping mall site is detailed in the first step-shopping mall server 10, (1 + N) step-shopping mall server 20, member server 30, payment / settlement / authentication server 40, step 1-seller server (50) ), The first stage-buyer server 60, (1 + N) stage-the sales agent server 70, (2 + N) stage-the buyer server.

The process of implementing the electronic commerce method of the present invention using the system will be described in more detail.

First, when a buyer purchases a product and completes a payment at an existing shopping mall, reverse auction or co-purchase site, the buyer does not end as a buyer. A flowchart of an embodiment of the developed electronic commerce and its operation method will be described with reference to FIG. 1.

A personal computer, an internet television, or an equivalent number of buyer and seller member terminals access the member server 30 of the shopping mall site through a customer interface. In addition, the member registration information required for the shopping mall site is sequentially entered. The member server transmits the received member information to the authentication server 40, searches for the member information, applies the qualification criteria, and transmits the result to the member server 30. The member server provides member registration information from the member.

The logged-in member information is transmitted to the first-stage mall server 10 and activates the first-seller server 50 and the first-stage buyer server 60. The seller member inputs / completes the information on the product to be sold through the first-seller server 50 and the information required by the first-storage server 10. In order to enhance the trust of the seller, the first-stage mall server 10 receives the authentication through verification of the seller and the registration information through the authentication server 40 and transmits the result to the first-seller server 50. .

The purchaser member purchases after searching and inquiring information on the product to be purchased through the first-stage purchaser server 60. The purchase information is delivered to the payment server through the first stage-shopping server 10 and processed after settlement. The goods registered through the first stage-seller server are made with the buyer of the first stage-buyer server 50 through the first stage-shopping server 10.

The first stage-shopping mall server 10 converts the first stage buyer to the (1 + N) stage-sales agent server 70 and provides the first stage-seller server (1 + N) stage-shopping server 20 ( 50) and the information related to the commodity transaction. (1 + N) step-shopping server 20 activates (2 + N) step-buyer server 80. In the (1 + N) step-shopping mall server 20, a transaction is made only between the member of the (1 + N) step-sales agent server 70 and the (2 + N) step-buyer server 80 member. The (1 + N) step-shopping mall server 20 with the transaction information updates the information of the step-shopping mall server 10.

Step 1-The payment / settlement information aggregated in the shopping mall server 10 is transmitted to the payment / settlement server 40 is processed and the result is updated the member information through the member server 30 and the member is logged in or logged out When it is converted into useful information provided and finally received confirmation, it is stored again in the member server (30).

Based on the purchase and payment information generated at the shopping mall site between the buyer member and the seller member, the delivery information is transmitted to the corresponding delivery company 90 through the payment / settlement / authentication server 40 and the member server 30. And it is transmitted to the buyer and seller through the member server (30).

Second, the first-seller sells to the first-buyer, the (2 + N) -buyer, and the (1 + N) -seller to activate the transaction and provide a discount rate to purchase differentially A flowchart of an example of a process for selling a product to be described will be described with reference to FIG. 2.

The seller wishing to sell is connected to the shopping mall site (S10). And through the login step 1-access to the mall server (S20).

Sale product information (basic items such as those used in the existing shopping mall) is registered (S30).

When the basic product information input is finished, the number of subsale stages is determined next (S40). N + 1 shopping mall servers are operated according to the number of subsale stages (N, N = integer) determined by the seller, and N sales agent servers and N buyer servers are created.

In operation S50, the number of products to be sold is determined. As soon as all the goods set by the sales stage are sold and the settlement is completed, the shopping mall server / sales agent server / buyer server of the lower stage is activated. In addition, as many as the number of products sold in the corresponding stage, the sales server page of the lower stage shopping mall server is automatically generated and the buyer can be converted into a sales agent and the number of products to be sold in each stage is automatically set.

The range of buyers that can be purchased for the products to be sold for each sales web page for each sales stage is determined within the range of products (S60). The quantity available for purchase per person is determined for each sales web page.

The selling period is determined for each sales stage (S70). If all products are not sold within the selling period, the shopping mall at the stage is forcibly terminated and the discount rate presented to the selling agent is not applied. Therefore, the step-by-step deadline set when the seller initially registers the product cannot be modified after the sale is completed.

In operation S80, a discount rate is determined to be applied to the sales agent. The discount rate refers to a percentage that will be applied to the sales agent at that stage. The seller may take various discount rates for each sales stage.

<Table 1> Example of initial setting information when registering seller's product

※ Total number of products sold = 10+ 5 × 10 + 2 × 50 = 160

※ Discount rate is applied based on immediate purchase price

If you look at the contents of <Example>, you can purchase only one per person because there are 10 buyers for 10 items of the first stage. And 10 buyers in the first stage will be able to apply the discount rate of 100% according to future sales results. As a result, when all five sales of the second-tier goods allocated to five people are sold to oneself, they receive a 100% discount rate and acquire products free of charge. In addition, if 50 people who do not enter the first stage 10 and purchase in the second stage shopping mall sell both the three stage 3 sales items to one or two people, they will receive a 50% discount rate. . Lastly, 50-100 people who can't enter 50 levels in 2nd stage and purchase in 3rd stage shopping mall will buy at 20% discount because they don't have a stage assigned to them.

As shown in <Example>, the discount rate is applied differentially according to the buyer's stage, and the higher discount rate is applied as the purchase stage gets faster, so buyers who want to buy the necessary products need to wait for time like auction / reverse auction / joint purchase. It is possible to purchase at an immediate purchase price without a profit, and gain benefits afterwards.

As a result, the seller can sell 160, 16 times more than the 10 that could be sold by his ability, and as the volume of sales is high, he can provide a high discount rate to a large number of buyers. Done. In addition, the present invention works more effectively for a seller who has to make early sales within a time limit for a product that is meaningless after a deadline such as a movie ticket or an air ticket and is not resold.

When the decision of purchasing discount rate is finished, it completes after inputting necessary information for payment of goods and receiving payment.

As the seller terminates the product registration step 1-the mall server receives the payment information through the payment server to complete the registration for the product and start the transaction.

Third, a flow chart of a purchase process for a product to be purchased by a first-stage buyer and a (2 + N) -stage buyer will be described with reference to FIG.

The seller wishing to purchase is connected to the shopping mall site (S110). And log in to step 1-the mall server.

After confirming the seller's presentation information about the product to be purchased through the product search in the shopping mall server, select a suitable product and apply for a product purchase (S120).

Payment for the corresponding purchases is made through a card or bank transfer payment system (S130).

Determine whether to perform the sales agent presented as the payment is terminated (S140).

If it is accepted, check the sales step (S160) to perform sales sequentially. Then, check the discount rate (S170), the sale period (S180), and the number of products sold (S190) to be applied after the sale.

Final acceptance of the main terms and conditions such as the discount rate, the selling period, and the number of sold products is finally determined (S200).

If accepted, he checks the sales web page (S220) to which he will sell.

Enter the account number (S230) to be deposited when the sale of the given sales quantity is completed.

If you do not accept it, the service will be terminated and you will receive all the information from the member server by e-mail and receive the purchase from the seller through the carrier.

After purchasing and paying the product, the buyer can be converted into a sales agent and sell the same product. When the sale is completed, the seller receives payment from the seller as much as the discount rate presented by the seller.

Fourth, a flow chart of the process of settlement of payment for the sales product registered by the first stage-seller will be described with reference to FIG.

The seller wishing to settle the payment is connected to the shopping mall site (S310). And access to the settlement server through the login (S320).

After checking the settlement results, the sales amount, the sales amount, the discount amount of the unpaid purchase, the payment fee, the sales margin, etc. (S330), the withdrawable amount is finally confirmed through the settlement result inquiry (S340).

The withdrawal request (S350) is made within the withdrawable amount amount.

The payment server transmits the withdrawal request information to the settlement server, enters the deposit account from the withdrawal account or requests for confirmation (S370), and withdraws the account to the corresponding account. The results of the processing will be forwarded along with other information via e-mail and e-mail.

Fifthly, a flowchart of a process in which the first stage-buyer and the (1 + N) stage-buyer performs the sales agent and receives the discount amount from the seller will be described with reference to FIG. 5.

A buyer who wishes to settle a discount for a purchase discount accesses the shopping mall site (S410). And access to the settlement server through the login (S420).

After checking the settlement results, the sales amount, the sales amount, the payment status, and the discount amount available for purchase through the settlement result inquiry (S430), the withdrawable amount is finally confirmed (S440).

A withdrawal request (S450) is made within the withdrawable amount.

The settlement server transmits the withdrawal request information to the settlement server, enters the deposit account or requests confirmation from the withdrawer (S470), and withdraws the account to the corresponding account. The results of the processing will be forwarded along with other information via e-mail and e-mail.

According to the present invention described above, various effects can be obtained. First, the effects expected from the buyer's perspective are as follows.

1) Buyer can sell (except as a sales agent)

2) Buyer can actively use information and product knowledge acquired through the efforts of the product purchase process.

3) Based on testimonial information, it can be provided to another buyer.

4) It is possible to reduce the anxiety about the product by purchasing by using the purchase information and the actual usage information of the actual buyer.

5) Since the time and effort required for purchasing can be reduced, purchase cost can be expected to be reduced.                     

6) Rewards can be expected as much as the discount rate.

7) It is possible to make a purchasing decision when necessary without waiting for the end point like auction / reverse auction / co-purchase.

8) Eliminate the hassles of constantly monitoring and modifying purchase information according to the number of participants and price changes when participating in auctions, reverse auctions and joint purchases.

9) It is not necessary to have a complaint of consumption that failed to purchase the lowest price on the Internet, which improves the buyer's satisfaction with normal price purchase.

The expected effects on the seller side are as follows.

1) Sellers can have many sales agents and sales networks.

2) You can expect to sell more than the seller can sell independently.

3) By securing buyers as sales agents, product development and service improvement can be useful.

4) The burden on sales force can be reduced.

5) We can reduce the manpower and cost of responding to purchase inquiries due to the increase in buyers.

6) The purchaser's satisfaction and product knowledge can be utilized to improve the buyer's satisfaction.

7) In addition, a certain period of time must be sold, and if the period is exceeded, the sales of tuition, movies, plays, concerts, lectures, various stadiums, railway tickets, travel agency tourism gift certificates, expiration date products, etc. In this case, the early purchase rate can be increased.

8) Various discount rate policies will be implemented.

9) Seller will invest the cost and effort of sales / consultation in product development and service improvement, so that it can provide better service and product to buyer, thus win-win with buyer.

Claims (6)

Step 1-shopping mall server 10, (1 + N) step-shopping mall server 20, member server 30, payment / settlement / authentication server 40, step 1-seller server 50, step 1- In the shopping mall site including the buyer server 60, (1 + N) step-sales agent server 70, (2 + N) step-buyer server i) When the buyer purchases the product through the stage 1-shopping server and completes the payment, it automatically creates the sub-step (1 + N) -shopping mall server with the buyer's agreement. ii) An e-commerce system that converts a buyer into a sales agent who can act as a (1 + N) step-sales agent of an automatically created lower-level shopping mall server. Step 1-shopping mall server 10, (1 + N) step-shopping mall server 20, member server 30, payment / settlement / authentication server 40, step 1-seller server 50, step 1- In the method of performing an electronic commerce using a shopping mall system including a buyer server (60), (1 + N) step-sales agent server 70, (2 + N) step-a buyer server An e-commerce method in which a buyer, who is converted to a sales agent, ends the sale and payment through the sales web page, and then receives the purchase discount that is presented differentially at each purchase stage. In the electronic commerce system of claim 1, the first step is a process of selling a product to be sold by a seller. Sellers wishing to sell may access the shopping mall site, Step 1-Logging into the shopping mall server through login, Registering the sale product information (basic information, etc.); After the basic product information input is finished, the next step of determining the number of sub-sales step; Determining the number of items to sell for each sales stage; As soon as all the goods set by the sales stage are sold and the settlement is completed, the shopping mall server / sales agent server / buyer server of the lower stage is activated. In addition, as many as the number of products sold in the stage, the lower stage shopping mall server automatically generates a sales web page where the buyer can be converted into a sales agent, and each sales web page automatically sets the number of products to sell in the corresponding stage. , Determining the number of buyers that can be purchased for the products to be sold by the sales web page by sales stage within the range of the products; Determining the quantity of purchases per buyer per sales web page; Determining a due date for each sales stage, An electronic commerce and a method of operating the same, wherein the buyer is converted to a sales agent, the method comprising determining a purchase discount rate to be applied to the sales agent at each sales stage. In the electronic commerce system of claim 1, the first step-buyer and the (2 + N) step-buyer purchase a product to be purchased. The seller who wishes to purchase is connected to the shopping mall site, Step 1-Logging into the shopping mall server through login, Checking the seller presentation information on the product to be purchased through the product search in the shopping mall server, selecting a suitable product, and then applying for a product purchase; Paying for the purchases through a card or wire transfer payment system; Determining whether or not to perform the sales agent presented as the payment ends, If yes, identify the sales steps that you want to sell sequentially, Checking the discount rate, the selling period, and the number of products to be applied after the sale; Finally determining whether to accept the main terms such as the discount rate / due date / number of products sold, If so, identify the sales webpage to which they will sell, Inputting the account number to be deposited when the sale is completed; E-Commerce, where the buyer is converted to a sales agent, which includes the step of terminating with the case of not accepting and receiving the contents of all from the member server by e-mail and receiving the purchase goods from the seller through the delivery company. And how to operate it. In the electronic commerce system of claim 1, the first step is the process of settlement of the sales price for the sales product registered by the seller. When the seller wants to pay the sales price, accesses the shopping mall site; Accessing the settlement server through login; Checking the sales results, sales amount, sales amount, discount amount of unpaid purchases, payment fees, and sales margin through inquiry of settlement result; Finally confirming the withdrawable amount; Requesting a withdrawal within the allowable amount; Transmitting the withdrawal request information to the settlement server and entering or confirming the deposit account from the withdrawal server; The purchaser switches to the sales agent, which includes performing the withdrawal to the corresponding account and forwarding the corresponding information to the member server, and delivering the processing result along with other information through the logout and email to the withdrawer. Electronic commerce and its operation In the electronic commerce system of claim 1, the step 1-buyer, the step (1 + N) -buyer performs the sales agency and is the step 1—the payment discount from the seller. When the buyer wishes to settle the discounted price, accesses the shopping mall site; Accessing the settlement server through login; Confirming the sales performance, sales amount, sales quantity, payment status, discount amount of purchases available through the settlement result inquiry, Finally confirming the withdrawable amount; Making a withdrawal request within the allowable amount; Transmitting the withdrawal request information to the settlement server and inputting or confirming a deposit account from the withdrawal server; The purchaser switches to the sales agent, which includes performing the withdrawal to the corresponding account and delivering the corresponding information to the member server, and delivering the processing result along with other information through the logout and email to the withdrawer. E-commerce and its operation methods.

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