KR20120040047A - A mobile terminal using touch screen and the method controling the same - Google Patents

Abstract

PURPOSE: A portable terminal and control method thereof are provided to increase advertising effects and the memory of a client by providing customized advertisement to a client terminal. CONSTITUTION: An advertisement content server constitutes user interesting information(S602). The advertising content server constitutes advertisement area information according to the touch information of a client terminal(S604). The advertisement content server constitutes the customized advertisement(S605). The client terminal controls an advertisement display(S607). The client terminal outputs the controlled customized advertising graphic(S608).

Description

A mobile terminal using touch screen and the method controling the same}

The present invention relates to a mobile terminal using a touch screen, and more particularly, to provide a mobile terminal and a control method for controlling to display a customized advertisement in a predetermined area of the touch screen.

The terminal can move And can be divided into a mobile / portable terminal and a stationary terminal depending on whether the mobile terminal is a mobile terminal or a mobile terminal. The mobile terminal may be further classified into a handheld terminal and a vehicle mount terminal according to whether a user can directly carry it.

Such a terminal has various functions, for example, in the form of a multimedia device having multiple functions such as photographing and photographing of a moving picture, reproduction of a music or video file, reception of a game and broadcasting, etc. .

In order to support and increase the function of such a terminal, it may be considered to improve the structural part and / or the software part of the terminal.

The present invention proposes a method of providing a customized advertisement service such that an advertisement graphic is mainly output in an area touched by a user by analyzing a touch pattern method of a user in a touch screen-enabled device or a smartphone-based terminal.

The present invention also proposes a method of providing a customized advertisement service for each user using a user profile.]

Technical problems to be achieved in the present invention are not limited to the above-mentioned technical problems, and other technical problems not mentioned above will be clearly understood by those skilled in the art from the following description. Could be.

According to an aspect of the present disclosure, an advertisement received from an advertisement server according to an embodiment of the present disclosure may be displayed on a terminal. The method may include: customizing an advertisement position by analyzing a user's touch pattern on a touch screen. Deriving and displaying the advertisement received from the advertisement server at the derived customized advertisement position.

The touch pattern of the user according to an exemplary embodiment of the present invention may include a touch start point, a touch end point, and a touch frequency number on the touch screen. In this case, the frequency of the touch may include the number of user touches in the plurality of divided areas in which the touch screen is virtually divided.

The terminal control method according to an embodiment of the present invention may further include receiving customized advertisement content information from the advertisement server. In this case, the customized advertisement content may be configured independently for each user according to a user profile, and the user profile may be configured based on at least one of user basic information and service usage history.

In addition, the terminal control method according to an embodiment of the present invention may further include changing one or more of the size, color, brightness, saturation, and transparency of the graphic representing the received advertisement according to a user setting.

According to another aspect of the present invention, a terminal for displaying an advertisement received from an advertisement server includes: a wireless communication unit configured to receive a radio signal; A display unit using a touch screen; And a controller configured to derive a customized advertisement position by analyzing a touch pattern of the user on the touch screen, wherein the advertisement includes customized advertisement content information from the advertisement server to the user through the wireless communication unit. The advertisement may be displayed at the location of the customized advertisement on the display unit.

According to an embodiment of the present invention, the terminal further includes a user input unit, wherein the control unit sets one or more of a size, color, brightness, saturation, and transparency of the graphic representing the received advertisement according to a user setting through the user input unit. You can change it.

The above embodiments are only some of the preferred embodiments of the present invention, and various embodiments reflecting the technical features of the present invention are based on the detailed description of the present invention described below by those skilled in the art. Can be derived and understood.

According to the present invention, according to the present invention, the advertisement graphic is output to an area mainly touched by the user on the touch screen, thereby increasing the degree of recognition of the advertisement graphic by the customer and efficiently adjusting the setting state of the advertisement graphic.

In addition, according to the present invention, by providing a customized advertisement to the terminal of the customer, the advertiser can increase the promotion effect and satisfy the advertisement recognition rate, concentration and memory of the customer.

Technical problems to be achieved in the present invention are not limited to the above-mentioned technical problems, and other technical problems not mentioned above will be clearly understood by those skilled in the art from the following description. Could be.

BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, included as part of the detailed description in order to provide a thorough understanding of the present invention, provide examples of the present invention and together with the description, describe the technical idea of the present invention.
1 is a block diagram illustrating a mobile terminal using a touch screen according to the present invention.
2 is a view for explaining an operating state of a mobile terminal according to the present invention.
3 is a diagram illustrating an example of a system for servicing a customized advertisement related to the present invention to a mobile terminal using a touch screen.
4 is a diagram illustrating an example of a configuration of an advertisement content server according to the present invention.
FIG. 5 is a diagram for describing components of a display control module of a mobile terminal using the touch screen described with reference to FIG. 1.
6 is a diagram illustrating a service providing process in a system for providing a customized advertisement to each user terminal according to the present invention.
7 is a diagram illustrating an example of a terminal using a touch screen according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. In the following description of the present invention, if it is determined that the detailed description of the related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted.

Terms such as 'first' and 'second' may be used to describe various components, but the components are not limited by the terms, and the terms are only used to distinguish one component from another component. Used.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The following detailed description, together with the accompanying drawings, is intended to illustrate exemplary embodiments of the invention and is not intended to represent the only embodiments in which the invention may be practiced. The following detailed description includes specific details in order to provide a thorough understanding of the present invention. However, one of ordinary skill in the art appreciates that the present invention may be practiced without these specific details.

lately. With the development of mobile devices and the Internet environment, in addition to the traditional advertising methods (TV, radio, newspapers, magazines, outdoor advertising), a method of transmitting advertising messages to mobile terminals owned by users is widely used.

The present invention relates to a method for transmitting an advertisement to a mobile terminal using a touch screen. Specifically, an advertisement-related graphic is displayed on a portion of the touch screen that is mainly touched by the user, and the displayed advertisement is also user-specific. I would like to suggest a way to configure it to be customized.

1 is a block diagram illustrating a mobile terminal using a touch screen according to the present invention.

Referring to FIG. 1, a mobile terminal 100 according to an embodiment of the present invention may include a wireless communication unit 110, an input unit 120, an output unit 130, an interface unit 140, a controller 150, and a memory ( 160 and the power supply unit 170 and the like, but are not limited thereto.

The components of the mobile terminal will be described in sequence.

The wireless communication unit 110 may include one or more modules for enabling wireless communication between the mobile terminal 100 and the wireless communication system or between the mobile terminal 100 and the network in which the mobile terminal 100 is located. For example, the wireless communication unit 110 may include a broadcast receiving module 111, a mobile communication module 113, a wireless internet module 115, a short range communication module 117, a location information module 119, and the like. .

The broadcast signal and / or broadcast related information received through the broadcast receiving module 111 may be stored in the memory 160.

The mobile communication module 113 transmits and receives a radio signal with at least one of a base station, an external terminal, and a server on a mobile communication network. The wireless signal may include various types of data according to transmission and reception of a voice call signal, a video call call signal, or a text / multimedia message.

The wireless internet module 115 refers to a module for wireless internet access and may be embedded or external to the mobile terminal 100. Wireless Internet technologies may include Wireless LAN (Wi-Fi), Wireless Broadband (Wibro), World Interoperability for Microwave Access (Wimax), High Speed Downlink Packet Access (HSDPA), and the like.

The short-range communication module 117 refers to a module for short-range communication. As a short range communication technology, Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, and the like may be used.

The location information module 119 is a module for obtaining a location of a mobile terminal, and a representative example thereof is a GPS (Global Position System) module.

The input unit 120 may include an audio / video (A / V) signal input unit 121 for inputting an audio signal or a video signal, and a user input unit 123 for generating input data for controlling the operation of the terminal by the user. . The A / V signal input unit 121 is composed of a camera, a microphone, and the like, and the user input unit 123 is composed of a keypad, a dome switch, a touch pad (static pressure / capacitance), a jog wheel, and the like. Can be.

The output unit 130 is used to generate an output related to visual, auditory or tactile senses, and may include a display unit 131, a sound output module 133, an alarm unit 135, and the like.

The display unit 131 displays and displays (outputs) information processed by the mobile terminal 100. For example, when the mobile terminal is in a call mode, the mobile terminal displays a user interface (UI) or a graphic user interface (GUI) related to the call. When the mobile terminal 100 is in a video call mode or a photographing mode, the mobile terminal 100 displays photographed and / or received images, a UI, and a GUI.

The display unit 131 includes a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), and a flexible display (flexible). and at least one of a 3D display.

When the display unit 131 and a sensor for detecting a touch operation (hereinafter, referred to as a touch sensor) form a mutual layer structure (hereinafter referred to as a touch screen), the display unit 131 may be configured in addition to an output device. Can also be used as an input device. The touch sensor may have, for example, a form of a touch film, a touch sheet, a touch pad, or the like. If there is a touch input to the touch sensor, a corresponding signal is sent to the touch controller. If the touch controller processes the signal and then transmits the corresponding data to the controller 150, the controller 150 may know which area of the display unit 131 is touched and perform a control operation therefor. Can be.

The interface unit 140 serves as a path to all external devices connected to the mobile terminal 100, receives data from an external device, receives power, and delivers the power to each component inside the mobile terminal 100, The data in the mobile terminal 100 is transmitted to an external device, and includes an identification module 141.

The identification module 141 is a chip that stores various types of information for authenticating the use authority of the mobile terminal 100. The identification module 141 may include a user identification module (UIM), a subscriber identification module (SIM), and a general user. It may include an authentication module (Universal Subscriber Identity Module, USIM).

The controller 150 typically controls the overall operation of the mobile terminal. For example, the controller 150 may perform related control and processing for voice call, data communication, video call, and the like. In addition, the controller 150 may include a display unit control module 151 for controlling various graphics output to the display unit 131.

The display control module 151 adjusts various UIs displayed on the entire area or a certain area of the display unit 151, whether the GUI is output, the output position or the UI, the brightness of the graphics constituting the GUI, whether transparent or translucent, etc. As a module, it may be configured separately from the controller 150, unlike shown in FIG. In addition, when the display unit 131 is a touch screen, the display control module 151 may derive information regarding touch patterns such as the number of touches and the touch area of the user by analyzing the touch signal received from the touch controller.

The memory 160 may store a program for processing and controlling the controller 150, and may store data received through the wireless communication unit 110 or input / output through the input unit 120 or the output unit 130. A function for temporarily storing the output data (for example, a phone book, a message, an audio, a still image, a video, etc.) may be performed.

The memory 160 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory), RAM (Random Access Memory, RAM), Static Random Access Memory (SRAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Programmable Read-Only Memory (PROM), Magnetic Memory, Magnetic It may include a storage medium of at least one type of disk, optical disk.

The power supply unit 170 receives an external power source and an internal power source under the control of the controller 150 to supply power for operation of each component.

Various embodiments described herein may be implemented in a recording medium readable by a computer or similar device using, for example, software, hardware or a combination thereof.

Next, the operation of the display unit 131 in the mobile terminal using the touch screen according to the present invention will be described.

2 is a view for explaining an operating state of a mobile terminal according to the present invention.

Various types of visual information may be displayed on the front of the display unit 131. These pieces of information can be displayed in the form of letters, numbers, symbols, graphics, or icons. At least one of the letters, numbers, symbols, graphics, or icons may be displayed in a predetermined arrangement for inputting such information, thereby being implemented as a keypad. Such a keypad may be referred to as a so-called " virtual keypad ".

2 illustrates receiving a touch applied to a virtual keypad through a front surface of a mobile terminal body.

The display unit 131 may operate in an entire area or may be divided into a plurality of areas. In the latter case, the plurality of areas can be configured to operate in association with each other. For example, an output window 131a and an input window 131b are displayed on the upper and lower portions of the display unit 131, respectively. The output window 131a and the input window 131b are areas allocated for output or input of information, respectively. The virtual keypad 131c is displayed on the input window 131b in which numbers for inputting telephone numbers and the like are displayed. When the virtual keypad 131c is touched, numbers and the like corresponding to the touched virtual keypad are displayed on the output window 131a.

As such, the controller 150 of the mobile terminal using the above-described touch screen analyzes the user's touch pattern or touch history performed on the touch screen to derive information on the area that the user mainly touches and the manual that is mainly used. have. Alternatively, as the mobile terminal is connected to the Internet environment (3G, 4G, WiFi), the user's touch pattern information may be transmitted to a communication company server or a service providing server in real time to configure a user-specific profile.

The present invention improves the advertisement efficiency by serving customized advertisements based on profiles configured for a plurality of mobile device users, and also customizes the output position or output state of the advertisement graphic output on the display unit. You can enjoy it.

3 is a diagram illustrating an example of a system for servicing a customized advertisement related to the present invention to a mobile terminal using a touch screen.

Referring to FIG. 3, a system for providing a customized advertisement includes a database in which a terminal 100, a communication company server 200, an advertisement content server 300, and a user profile of a customer using a touch screen are stored. ). Here, the customer terminal 100 is shown in the singular but includes a plurality of customer terminals.

The advertisement contents server 300 generates various advertisement contents information in various fields such as various products, corporate image advertisements or promotions, coupons, general media advertisement contents, and provides the same to a plurality of customer terminals 100. In this case, the advertisement content server 300 may configure the advertisement customized according to the customer tendency in association with the user profile DB 400 and transmit the customized advertisement to the customer terminal.

The user profile DB 400 stores terminal-specific touch screen usage information provided from the terminal 100 or the communication company server 200. The touch screen usage information includes location information, touch pattern information, and the like of a touch area mainly used by a user on the touch screen of the terminal 100.

In addition, the user profile DB 400 may additionally receive and store basic user information (eg, demographic user information) and interest information from the terminal 100 or the communication company server 200.

Demographic user information corresponding to the user's basic information includes personal information such as the user's age, gender, region, hobbies and interests, etc. This is the information entered when a customer joins a carrier or uses a particular service. Can be configured. In addition, by analyzing the service category, the usage history, etc. used by the user through the terminal, it is possible to derive specific personal information about the interests or hobbies. Such specific personal information is derived based on the additional service details requested by the customer from the mobile terminal 100 or the communication company server 200 and transmitted to the user profile DB 400 or from the advertising content server 300 to the communication company server 200. It can be derived based on the service usage history for each user.

That is, the user profile DB 400 may store touch screen usage information and basic information that may be used for selecting advertisement content for each user.

Accordingly, the advertisement content server 300 derives the basic information for each user from the user profile DB 400 and configures the advertisement content based on this, so that the advertisement is output to a specific area on the display unit of each user terminal 100. You can customize the advertising area. The advertisement information including the advertisement content information and the advertisement region information is transmitted to each terminal 100.

Each component constituting the advertisement service providing system related to the present invention described above will be briefly described below.

4 is a diagram illustrating an example of a configuration of an advertisement content server according to the present invention.

Referring to FIG. 4, the advertisement content server 300 includes an advertisement content providing module 310, a control module 320, and a customized advertisement information module 330 that provide advertisement contents of various fields.

Specifically, the customized advertisement information module 330 derives user information from the user profile DB 400 using the user identification information transmitted from the customer mobile terminal 100. The derived information may include basic user information, interest information, and touch screen usage information. Accordingly, the customized advertisement information module 330 may select an advertisement field or advertisement content that may be of interest to the user based on basic user information and interest information. In addition, the customized advertisement information module 330 may configure advertisement graphic information regarding color, brightness, saturation, etc. of the advertisement graphic output on the selected advertisement area on the touch screen.

Further, the customized advertisement information module 330 derives the touch screen usage information from the user profile DB 400, and the advertisement graphic is output on the touch screen according to a predetermined criterion (eg, the partial region where the number of touches is the highest priority). You can select an area. The information about the advertisement area may be indicated by starting point coordinates (X1, Y1), end point coordinates (X2, Y2), and size (width, height) in two dimensions on the front of the touch screen.

The control module 320 controls the advertisement content providing module 310 and the customized advertisement information module 330, and performs a series of processing operations related to the touch screen service in which the advertisement area is displayed. In FIG. 4, the control module 320 and the customized advertisement information module 330 are distinguished for convenience of description, but may be integrated into one module to process the operation of generating the above-described advertisement information.

The advertisement content server 300 transmits advertisement information including information about advertisement contents, advertisement regions, and advertisement graphics configured for each user at a predetermined cycle or when a user request is received.

FIG. 5 is a diagram for describing components of a display control module of a mobile terminal using the touch screen described with reference to FIG. 1.

As briefly mentioned in FIG. 1, the terminal of the user according to the present invention includes a display unit control module 151 for controlling a position, content, and the like of a graphic output on a display unit using a touch screen. I can mount it.

Referring to FIG. 5, the display control module 151 is a graphic control module 1511. The touch screen analysis module 1512 and the advertisement area control module 1513 may be included.

The graphic control module 1511 performs an overall control operation on the graphic output on the front of the display unit, and specifically controls the graphic state (brightness, saturation, color, etc.), output time, and output. do. The predetermined rule related to the graphic control may be preset or variably set according to a user input. The graphic control module 1511 may provide an interface for outputting an advertisement graphic provided from the advertisement content server 300 on the display unit and an interface for outputting or removing an advertisement in a specific advertisement region.

The touch screen analysis module 1512 is a module for analyzing a pattern in which a user touches a touch screen. The touch screen analysis module 1512 collects and analyzes usage histories of two-dimensional positions of the touch screen. For example, since the touch patterns may be distinguished for each user, such as a pattern mainly touching the top of the touch screen or a pattern touching diagonally downward, the touch screen analysis module 1512 may coordinate touch start points in an area where the user mainly touches. The information on the touch end point coordinates and the touch frequency may be derived.

An example of analyzing a user's touch history or touch pattern may be a method of dividing a front surface of a touch screen to partition a plurality of virtual divided regions, and counting the number of user touches in each divided region for a predetermined time. In detail, the touch screen analysis module 1512 analyzes an area (hereinafter, referred to as a 'main touch area') that the user mainly touches based on the touch position and the number of touches. Two-dimensional position information (eg, coordinate values) of the corresponding area may be derived. The derived position information of the main touch area may be transmitted in real time to the user profile DB 400 linked with the advertisement content server 300 or may be transmitted at predetermined intervals.

Alternatively, the touch frequency may be analyzed for each mobile terminal application of the user. The location of an icon related to an application or a function mainly used by the user may be analyzed by analyzing usage history such as a scrolling operation in a web browser and a button selection operation in a specific application. Information can also be derived.

Accordingly, the customized advertisement information module 330 of the advertisement content server 300 described above in FIG. 4 derives the main touch area information of each user from the user profile DB 400 by using the user identification information, and based on this. The advertising area can be configured.

The advertisement area control module 1513 may determine whether to output the advertisement graphic on the designated location according to the advertisement area information transmitted from the advertisement content server 300. That is, as in the above-described embodiment, the main touch area may be designated as the advertisement area to output a predetermined advertisement graphic, or the advertisement graphic may be controlled to be output to a region other than the designated region on the display unit. In this case, whether to activate the advertisement area control module 1513 depends on user setting.

In FIG. 5, the graphic control module 1511, the touch screen analysis module 1512, and the advertisement area control module 1513 are classified to explain the functions and operations of the display control module 151. For simplicity of the related description, it may be implemented by integrating into one module or performed by the controller 150 of the terminal.

6 is a diagram illustrating a service providing process in a system for providing a customized advertisement to each user terminal according to the present invention.

Referring to FIG. 6, primary customer information (eg, basic information of a user such as anthropological information) is transmitted from a terminal of a customer or a communication company server to an advertisement content server (S600). The primary customer information is information about the user's age, gender, residential area, interests, etc., and corresponds to basic information that the user inputs when subscribing to the service. For example, customer A is a man in his twenties living in Seoul, and the basic information that the hobby is 'musical, theater, and movie watching' can be transmitted to the advertisement content server.

In addition, secondary customer information may be transmitted to the advertisement content server from the terminal of the customer or the communication company server (S601). Secondary customer information is information derived by analyzing a user's service usage history (eg, service area, service type, etc.) and may be configured in a control unit of a terminal or a communication company that provides additional services. In the above-described example, when the additional service mainly used by the customer A is 'movie download, movie ticket reservation', or the like, secondary customer information including such information may be transmitted to the advertisement content server.

Therefore, the advertisement content server configures user information based on the first customer information or the second customer information and stores the user information in the user profile DB (S602).

Next, the terminal of the customer transmits the touch information derived by analyzing the user's touch history and the touch pattern on the touch screen as described above with reference to FIG. 5 (S603). The touch information includes two-dimensional positional information (eg, coordinate values) regarding the touch history and the main touch area, and is transmitted in a predetermined period or arbitrarily as described above, and may be stored in the user profile DB.

The advertisement content server derives the corresponding touch information from the user profile DB through the user identification information, and configures an advertisement region, which is an region in which an advertisement graphic is output on the touch screen of the user terminal, based on the user identification information (S604). The advertisement area may be designated the same as or separately from the main touch area, and may be configured to be changed or fixed area.

In addition, the advertisement content server derives user information from the user profile DB, and selects the advertisement content based on the derived user information to construct a customized advertisement (S605). For example, according to the information about customer A stored in the user profile DB, the movie service is a hobby for men in their twenties, and the additional service that is mainly used is the service of downloading movies and tickets for movie tickets. It may be configured to provide advertising content related to promotion. As another example, an advertisement content about a diet-related book may be configured for the customer B, a woman in his 30s who is interested in reading and dieting, according to the information of the customer B stored in the user profile DB.

The advertisement graphic information composed of the customized advertisement content and the advertisement area information configured according to the touch information for each user are transmitted to the user terminal (S606), and the advertisement display adjustment is performed based on the advertisement information transmitted from the user terminal (S607). ). The advertisement display adjustment may include control actions regarding whether the advertisement graphic is output, an output state, and an output position on the touch screen. The output of the advertisement graphic may be indicated by the activation of a function of outputting the customized advertisement on the display unit according to a user setting.

Meanwhile, although not shown in FIG. 6, a user who wants to receive the customized advertisement service may set the user interface to use the customized advertisement service function or transmit a customized advertisement service request message to the advertisement content server. In the latter case, the step of transmitting the customized advertisement service request message may be performed before or after transmitting the customer information and the touch information.

Thereafter, the adjusted customization advertisement graphic is output to a predetermined region of the touch screen (S608). According to the above-described embodiment, the advertisement graphic may be output to a terminal of the customer A while the advertisement graphic may be output to a predetermined region of the display unit as shown in FIG. 7.

Meanwhile, unlike FIG. 6, when the advertisement content server configures a customized advertisement and transmits the customized advertisement to the terminal of the customer, the display unit control module 151 of the terminal may customize the same as the main touch area based on the user touch screen usage information. It is possible to control to output the customized advertisement received in the specified specific area. In this case, the advertisement content server derives only advertisement information about the user basic information and interests from the user profile DB to construct the advertisement content, and the terminal omits the step of transmitting the derived touch screen usage information to the advertisement content server (S603). can do.

FIG. 7 is a diagram illustrating an example of a terminal using a touch screen according to an embodiment of the present invention. It is assumed that a corresponding terminal activates a function related to a customized advertisement graphic output.

As shown in FIG. 7, the customized advertisement graphic 700 is output to the customized advertisement area in front of the display unit 131 of the user terminal 100, and an interface for deleting the corresponding graphic is provided in a predetermined area of the advertisement graphic. May be included.

The customized advertisement area may be set as the main touch area based on the user's touch screen usage information or as an area adjacent to the area where the 'Diary' icon is located when the user mainly uses the 'Diary' function as shown in FIG. 7. Can be.

In addition, although not shown in FIG. 7, the advertisement graphic 700 may include an interface for changing the size and color, brightness, or saturation of the graphic.

By providing the customized advertisement according to the embodiment of the present invention described above, the advertiser can enjoy the effect of increasing the selectivity, concentration and advertisement memory of the advertisement. It can be provided through the ad graphics effect, which is temporarily output, and can also enjoy thetainment function.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention. Therefore, the embodiments described in the present invention are not intended to limit the technical idea of the present invention but to explain, and the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents thereof should be construed as being included in the scope of the present invention.

Claims (11)

In the method for displaying the advertisement received from the ad server to the terminal,
Analyzing a user's touch pattern on the touch screen to derive a customized advertisement position; And
Displaying the advertisement received from the advertisement server at the derived customized advertisement position. The method of claim 1,
And a touch pattern of the user includes a touch start point, a touch end point, and a touch frequency number on the touch screen. The method of claim 2,
The touch frequency number includes the number of user touches in a plurality of divided areas in which the touch screen is virtually divided. The method of claim 1,
And receiving customized advertisement content information from the advertisement server. The method of claim 4, wherein
The customized advertisement content is configured independently for each user according to a user profile,
And the user profile is configured based on at least one of user basic information and service usage history. The method of claim 1,
And changing one or more of the size, color, brightness, saturation, and transparency of the graphic representing the received advertisement according to a user setting. In the terminal for displaying the advertisement received from the ad server,
A wireless communication unit for receiving a wireless signal;
A display unit using a touch screen; And
A controller for analyzing a user's touch pattern on the touch screen to derive a customized advertisement position,
And receiving an advertisement including advertisement content information customized for the user from the advertisement server through the wireless communication unit, and displaying the advertisement at the customized advertisement position on the display unit. The method of claim 7, wherein
The touch pattern of the user includes a touch start point, a touch end point and a touch frequency number on the touch screen. The method of claim 8,
The touch frequency may include the number of user touches in a plurality of divided areas in which the touch screen is virtually divided. The method of claim 7, wherein
The customized advertisement content is configured independently for each user according to a user profile,
The user profile, characterized in that configured based on at least one of the user basic information and service usage history. The method of claim 7, wherein
It further includes a user input unit,
The control unit, characterized in that for changing at least one of the size, color, brightness, saturation and transparency of the graphic representing the received advertisement according to the user setting through the user input unit.

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