KR20020033488A - Service method using permission lacation information - Google Patents

Abstract

The present invention relates to various service methods using the wireless Internet, and in particular, when a user (member) transmits his or her location information, the service providing system calls / chats with members located at a short distance of a predetermined meeting among already registered members. The present invention relates to a method for community and mobile marketing services that can improve advertisement effectiveness by providing text messaging or providing affiliated stores / brand information at a short distance.

Description

Service method using permission location information {Service method using permission lacation information}

The present invention relates to various service methods using the wireless Internet, and in particular, when a user (member) transmits his or her location information to the Internet, the service providing system calls / chats / texts with members located at a short distance among already registered members. The present invention relates to a method for community and mobile marketing services that can improve advertising effectiveness by providing affiliated or brand information located at a short distance.

In general, the Internet is a collection of computers and computer communication networks that connect these computers, and refers to a system that can share the information accumulated on these computers. The Internet is a global communication network that anyone can access and use anywhere in the world. In addition, due to the advancement of mobile terminal technology and the development of communication equipment, we are living in a wireless Internet era in which the Internet can be connected wirelessly.

With the development of the Internet, electronic commerce (EC) is rapidly developing, and various advertising methods are being developed. Recently, among the various advertising methods, the push method based on location information has been actively developed. Since the wireless communication terminal is a device that can communicate wirelessly through the adjacent base station, it is possible to know the location of the individual through a mobile phone. Therefore, it is possible to transmit an advertisement for the location of the individual using this location information.

In addition, various contents through the Internet are in service, and among them, a lot of members join the community servers such as alumni and friend search, and active human exchange is being performed. Through these services, the Internet has become a more human-like medium for users, such as knowing the contacts of alumni or friends who have not met for a long time. Of course, as more and more decadent adult Internet sites have evolved into social problems, these internets are becoming more positive, sharing more information and enriching their lives.

However, the conventional push method using the location information has a limitation in enhancing the advertising effect only by simply transmitting the advertisement, there is a problem that can invade the privacy of the individual by the indiscriminate use of the location information and due to the unrestricted advertisement transmission There was a fear of spam advertising.

The present invention has been made to solve the above problems, the present invention enables users to receive information using a wireless terminal even in the situation where the user can not use the computer can search the short-distance fellow members immediately on the move. The purpose is to provide a service using the permission location information that can call the retrieved member.

In addition, the present invention allows the advertiser to directly select the advertising area, time, age, and to receive information only when the user wants to use the wireless terminal in order to enhance the effectiveness of advertising and to promote marketing during the period of entering the service. When moving, it is possible to search the list on the fly and select the service resident brand merchant, and in this process, there is another purpose to prevent the use of personal location information to invade privacy.

In addition, the present invention provides a community service and mobile terminal marketing service that can be instantaneous call and chat and receive local merchant / brand information in close proximity with permission location information and wireless Internet using permission location information and wireless Internet There is this.

1 is a block diagram of an information communication system according to the present invention

2 is a schematic diagram showing a service method according to the present invention;

3 is a flowchart illustrating an operation of providing a short-range member information service using permission location information according to the first embodiment of the present invention.

4 is a screen displayed on the user's mobile terminal when accessing a short distance providing member according to FIG.

5 is a screen displayed on the mobile terminal when the location transmission of FIG. 4 is selected.

6 is a screen displayed on the mobile terminal when the location information is transmitted according to the present invention

7 is a screen displayed when the near-member search menu is selected in the first embodiment of the present invention (FIG. 3).

FIG. 8 is a screen displayed when an arbitrary group is selected in FIG.

FIG. 9 is a screen displaying sending and making a message with a contact of a selected member among members of the group selected in FIG. 8; FIG.

FIG. 10 is a screen displayed when message transmission is selected in FIG.

FIG. 11 is a screen displayed when a phone call is selected in FIG.

FIG. 12 is a flowchart illustrating an operation of serving short-range affiliated store / brand information using permission as a position according to a second embodiment of the present invention.

13 is a screen displayed on the user's mobile terminal when accessing the service menu according to the second embodiment of the present invention.

FIG. 14 is a screen displayed when the service resident brand / merchant search menu is selected in FIG.

FIG. 15 is a screen displayed when any tenant brand or affiliated store is selected in FIG.

16 is a screen for advertisers to monitor and set the advertising area according to a second embodiment of the present invention.

17 is a screen for advertisers to set advertisement time and demographic information according to the second embodiment of the present invention.

18 is a system configuration diagram for community service using permission location information according to the third embodiment of the present invention.

19 is a flowchart illustrating a community service operation using permission location information according to a third embodiment of the present invention.

20 is a diagram illustrating a system configuration for a marketing service using permission location information according to a fourth embodiment of the present invention.

21 is a flowchart illustrating an operation of advertising transmission service using permission location information according to the fourth embodiment of the present invention.

Explanation of symbols for the main parts of the drawings

110: computer 120: network

130: service providing system 131: web server

132 control unit 133: location information processing device

134: customer information processing device 135: advertising processing device

200: wireless terminal 210: control unit

220: location tracking device 230: location information processing device

240: member information database 250: advertising processing device

260: advertising database 310: terminal

320: service system 330: advertiser

340: other network base station 350: another network subscriber

360: service network subscriber 370: user

In order to achieve the above object, a service method using permission location information of the present invention includes a first step of registering service use members using permission location information together with information of each member and a preference group, and a mobile terminal of a registered member. Providing a member's mobile terminal with a second step of collecting the member's location information from the user; and a third step of classifying the near member list for the preferred group according to the collected member's location information; The fourth step is to include a feature.

In addition, the service method using the permission location information of the present invention as described above, the first step of registering the service member using the permission location information with each member's information and preference groups, information of the advertising area, time, target age And a third step of registering the advertisers, a third step of collecting location information of the member from the mobile terminal of the registered member, and services according to the collected location information of the member and the advertisement region, time, and user age registered by the advertiser. And a fourth step of classifying the list of tenant brands or merchants, and a fifth step of transmitting the classified service tenant brands or merchant lists to the user for the user to select and view an advertisement. have.

In addition, the service method using the permission location information of the present invention, the first step to register the information of each member using the service location information using the permission location information, with the advertising area, time, object and demographic target setting information A second step of registering advertisers, a third step of collecting location information from registered and non-members, and entering a target service for a community group and the current location using the information (location, time zone, etc.) And a fourth step of classifying the brand / merchant list and a fifth step of transmitting the processed community group and the short list of members together with an advertisement.

In addition, the service method using the permission location information of the present invention, the first step of registering the service member using the permission location information of each member, the member selects the desired advertisement, and collects the member's location information And a second step of placing an advertisement including an advertisement region, time, age, etc., and classifying the advertisement according to the desired advertisement region, time, and demographic target of the advertiser while classifying the member's location information and the desired advertisement. The third step of transmitting the advertisement to the corresponding members by matching the conditions of the advertiser and the desired conditions of the advertiser, and the fourth step of reporting to the advertiser the result of using the advertising of the member has another feature.

Hereinafter, the configuration and operation of a service method using permission location information of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of an information communication system according to an embodiment of the present invention.

As shown in the figure, an information communication system applied to the present invention includes a computer 110 used by a user receiving a service according to the present invention to access the Internet, and a service for providing a service according to the present invention. It comprises a providing system 130, a mobile terminal 136 of the user and a network 120 such as the Internet for connecting the computer 110 and the service providing system 130 to a single communication network.

Here, the service providing system 130 manages the web server 131 for connecting to the computer 110 through the network 120, and affiliated store data entered into the service, and the advertisement region, time, and population selected by the advertiser. Advertising information processing device 135 for processing statistical information, location information processing device 133 for processing the user's location information, member information processing device 134 for processing member information, wireless of the user And a controller 132 for transmitting data to the terminal and controlling inter-movement information. The location information processing device 133 may be connected to a location tracking system (not shown) of an external mobile communication company.

2 is a configuration diagram schematically showing a service method according to an embodiment of the present invention.

As shown in the figure, when the user wireless terminal 200 is allowed to access the control unit 210 and transmit its location information, the location information obtained through the location tracking device 220 of the mobile communication company system processes the location information. Provided to device 230. In addition, a mobile carrier subscriber who does not have automatic location information providing service transmits his / her location manually by transmitting to an Internet server. At this time, the advertisement processing apparatus 250 calls the information of the advertisement database 260 matching the location information and transmits the list. Thereafter, the information is searched in the member information database 240 and classified according to the demographic information and the preference of the member and transmitted to the user wireless terminal. The advertisement processing apparatus processes the location where people frequently gather using location information and sets an area preferred by the advertiser 270 based on the location information and transmits the advertisement. That is, the service occupant brand advertiser may select a region, time, and demographic object to be reached online in real time (FIG. 20), and based on this information, the advertisement processing apparatus may classify the advertisement to create a list of affiliated stores.

3 is a flowchart illustrating a method of providing a short-range member information service using permission location information according to the first embodiment of the present invention.

As shown in the figure, the user registers as a service member using the permission location information of the present invention in the web server 131 of the service providing system 130 through the computer 110 (1S) Set up and set up a meeting (2S). Here, if the user sets up a meeting in advance, a list of near members who set up the same meeting can be searched later. For example, you can see a list of short-range members who have set up a group of 00 elementary school alumni. The user may grasp the current location of the user through a menu for searching where the members of the set meeting are located. This is done through a method in which a user selects a meeting that has already been set up and processes the member's location in the information processing apparatus to make a list and transmit the list. The user can also choose whether to always receive advertisements, only when using the service, or to send and receive his location information only when necessary. Although not shown in the figure, the advertiser sets the advertisement with the advertisement target area information to enter the service. Then, the user registered as the member transmits his current location information to the service providing system 130 (3S).

The service providing system 130 analyzes and processes the inputted user's location information to create a list of near members and processes an advertisement (4S), and the list of near members is processed to the mobile terminal of the user together with the processed advertisement. Transmit (5S).

Then, the user makes a phone call, chats, or texts to the member through the received list of near members (6S).

In this way, since the location information of members registered as members is used, their location information is not intentionally exposed to outside, and the user is only listed in the short list for a limited time set in advance on the wired or wireless Internet. There will remain, and because the exact location of their own is not displayed, only the list of the near-field member is displayed on the terminal, there is no room for privacy infringement.

4 is a view showing a screen displayed on a mobile terminal of a user when accessing a short distance member providing service according to an embodiment of the present invention, and FIG. 5 is displayed when a location transfer menu is selected according to an embodiment of the present invention. 6 illustrates a screen, and FIG. 6 is a screen displayed when location information is transmitted according to an exemplary embodiment of the present invention. That is, it is displayed on the menu so that the user's location can be transmitted or a short-range member can be searched. When the corresponding menu is selected, the selection is finally confirmed. Through this process, the location information processing device collects and processes information transmitted from other members to make a short list of members, and inputs a desired time when registering a user member whether it is included in the list with a limited time after transmitting location information. Is determined. Manual location input can be entered by the user in various ways, such as when entering the location by city, province, ward, town, or location through a subway station or location based on a specific area. In addition, it is possible to easily set the place where you go frequently through the 'Bookmark' menu whenever you manually enter the position. In the bookmark menu, the area set by the user is displayed in advance so that the user can easily input the manual location. Area information entered by the user is also stored, so if you select 'Most Frequent', you will be able to manually enter a location based on the location you have previously entered. In addition, the user can select a local range when transmitting the location, and can limit the local members of the city, province, county, district, dong, and town to their desired range.

7 is a screen displayed when the near-member search menu is selected according to the first embodiment of the present invention. That is, the user can select a group for which the user wants to find a short-range member through the screen, and an advertisement message is displayed at the bottom.

FIG. 8 is a screen displayed when an arbitrary group is selected in FIG. 7. The user can search the list of near members of the selected group, and another advertisement message is displayed at the bottom.

FIG. 9 is a screen displaying chatting and calling with a contact of a selected member of the group selected in FIG. 8 and a text message transmission, FIG. 10 is a screen displayed when selecting a chat in FIG. 9, and FIG. This screen is displayed when selecting a phone call from 9. In other words, the user can send a message or make a phone call to the selected member. When chatting, enter a message to send and press the OK button to send the message. Is done. You can select a member, send a text message, or send a text message to a group member of a group you set up at the same time. Therefore, by using the above-mentioned regional range setting function and group member text transmission function, it is convenient to simultaneously send a message to a group of desired regional range.

As can be seen from the above, an advertisement message is always displayed at the bottom of the screen as shown in Figs. 7 to 11, and this advertisement is classified by the service providing system and transmitted to an advertisement most suitable for the position after transmitting the user's location information. It is. In addition, the advertisement is classified according to the location information and the interests and dispositions entered by the user when registering a member through the Internet.

Meanwhile, a service method using permission location information according to the second embodiment of the present invention will be described below.

12 is a flowchart illustrating an operation of serving short-range affiliated store information using permission location information according to a second embodiment of the present invention.

As shown in the figure, as in the first embodiment of the present invention, a user registers as a service member using permission location information on the Internet through a computer 110, and an advertiser enters a service period, an advertisement target region, The time and age range are set (11S). Then, when the user permits transmission of his or her location information through the mobile terminal (12S), the service providing system 130 uses the user's information (location, demographic information, etc.) to list the service occupancy brand merchant list. Classification process (13S).

Then, the processed service resident brand or affiliated store list is transmitted to the mobile terminal of the user so that the user can select a desired brand or affiliated store (14S). Then, when the user selects the service resident brand or affiliated store, The advertisement message of the affiliated store is transmitted to the mobile terminal of the user (15S).

Here, the user himself or herself agrees to transmit the location information and sets the reception time limit, and the service providing system can transmit the advertisement only during that time, thereby preventing damage caused by the indiscriminate advertisement transmission. This time limit can be set when a member registers for the service online or via the Internet, and can change it as often as desired.

13 is a screen displayed on the user's wireless terminal when accessing the service menu according to the second embodiment of the present invention. In other words, it is displayed on the menu to transmit the user's location or search for a near brand or affiliated shop occupied by the service. Here, the location information transmission is as shown in Figs. 5 to 6, through this process, the advertisement information processing apparatus processes the transmitted information to create a list of merchants by classification according to the region, time, demographic information selected by the advertiser. do.

14 is an affiliated store selection screen displayed when the service resident brand affiliated store search menu is selected in FIG. 13, and FIG. 15 is a screen displayed when any tenant brand or affiliated store is selected in FIG. 14. The affiliated store desired by the user may be selected through the screen of FIG. 14, and the advertisement contents may be viewed through the screen of FIG. 15. The advertisement may be displayed by a text map that is displayed on the terminal to easily identify the location of the store by text. A text map is a display method used to make it easy to find a shop by displaying how many meters from the exit of a subway station.

FIG. 16 is a diagram illustrating a screen for an advertiser to monitor and set an advertisement area according to the second embodiment of the present invention. In other words, the advertiser can monitor the density of each region displayed on the map in real time and set the advertising area. Monitoring is performed based on member location information in the location information processing device.

17 is a diagram illustrating a screen in which an advertiser sets an advertisement time and an age range according to the second embodiment of the present invention. Regions, times and demographics can be selected and selected by pressing the 'Add' button.

Meanwhile, a community service method using permission location information according to the third embodiment of the present invention is as follows.

18 is a system configuration diagram for community service using permission location information according to the third embodiment of the present invention.

The third embodiment of the present invention is to provide a community service using permission location information of the wireless Internet, and forms instant communication / chat / text transmission by forming a community connecting a group of friends and friends located at a short distance. It is to provide the desired brand / merchant information located.

In other words, the computer 310 connected to the Internet for membership registration, the user is registered as a member and the advertisers 330 move in to transmit the list and advertisement for the community service according to the member's location information and send the advertisement effect report to the advertiser. Providing a service providing system 320 and a service communication network subscriber 370 that transmits its location information to the service providing system and receives a community service from the service providing system to wirelessly talk and chat with a non-member subscriber. And another communication network subscriber 350 receiving the community service by inputting location information into the service providing system through the wireless Internet. Here, reference numerals denote the service communication network base station 360 and the other communication network base station 340.

The community service method using permission location information according to the third embodiment of the present invention configured as described above is as follows.

19 is a flowchart illustrating a community service operation using permission location information according to the third embodiment of the present invention.

As shown in the figure, a user registers as a community service using member using permission location information through the computer 310, and an advertiser sets an advertisement target region, time, and demographic target in the service (21S). . Thereafter, the user transmits his or her location information through the mobile terminal, and the member who does not support the automatic location transmission function transmits his or her location information through the wireless Internet (22S). In this case, additionally select a region range and time zone to transmit.

Then, the service providing system 320 classifies and processes the community composition (group) and the target service occupancy brand / merchant list for the current location by using the user's information (location, time, demographic information, etc.). (23S).

Then, the processed community group list and the near-member list are transmitted to the mobile terminal of the user (24S) so that the user can select a desired group (25S). Then, when the user selects a group, the near-member list Provide a member to select a member and send a message with the advertisement (26S). Therefore, it is possible to call or chat / text chat with the desired person (27S).

As described above, the advertising effect is analyzed and reported to the advertiser while providing the community service. Provide advertisers or agencies with total ad impressions, total ad clicks, ratio of clicks to impressions, cost per click to indicate the effectiveness of the ad, and hourly, daily, monthly statistics, and statistics by type of ad .

20 is a system configuration diagram for a marketing service using permission location information according to the fourth embodiment of the present invention, and FIG. 21 is a flowchart illustrating an operation of advertising transmission service using permission location information according to the fourth embodiment of the present invention.

The configuration of the service providing system according to the fourth embodiment of the present invention is similar to that of FIG. 18, and member registration is also the same.

Accordingly, the member registered as a member selects a desired advertisement, transmits his or her location information to the service providing system, and the advertiser moves into the service and selects an advertisement region, time, age, etc. (31S and 32S).

The service providing system classifies the member's location information and the desired advertisement, and simultaneously classifies the advertisement according to the advertiser's desired advertisement region, time, and demographic information, thereby matching the advertiser's desired condition with the member's condition and advertising to the member. Send (33S). For example, an advertiser may set and send an advertisement to a teenage member currently in Gangnam station to discount 20% pizza from 3:00 to 4:00.

The member receives the transmitted advertisement and automatically transmits the use result to the service providing system (34S). The advertisement received in this way can be used in the store.

Using this approach, advertisers can effectively run advertising and enhance brand marketing. In addition, telecommunications companies can increase telecommunications profits and differentiate services, and users can easily access a lot of information such as discount information, and win-win users can get points by using advertisements or use services free of charge. (win) effect can be obtained.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited to.

The present invention is an advertisement method that can prevent the harmful effects of the transmission of the advertisement by allowing the user to receive the advertisement only when desired by using the wireless terminal. Even when a computer is not available, it is possible to receive information by using a wireless terminal, so that it is possible to promptly view advertisements on the go, thereby promoting marketing of merchants.

In this process, the use of the personal location information may be exposed to the outside of the personal information unintentionally to invade the privacy of the individual, the location information transmission method used in the present invention through the process of allowing the transmission of the location information yourself The advantage is that there is no risk of information being compromised. In addition, the advertising method of the present invention has the advantage that the advertising effect is great because it can be classified and transmitted according to the region, time, demographic information desired by the advertiser.

In addition, it is possible to obtain a win-win effect that both carriers and advertisers can benefit.

Claims (26)

A first step of registering service usage members using permission location information with information and preference groups of each member; A second step of collecting the member's location information from the registered member's mobile terminal; A third step of classifying the short-range member list for the pre-subscribed meeting according to the collected member location information; And a fourth step of providing the classified near-member list to the mobile terminal of the member. The method of claim 1, Member registration in the first step is a service method using the permission location information, characterized in that registration via the Internet web page or wireless Internet mobile phone. The method of claim 1, In the second step of collecting location information, the location information transmission menu is provided to the mobile terminal of the member, so that when the member selects the menu and presses the transmission confirmation button, the location information is automatically input. Way. The method of claim 1, In the second step of collecting location information, a location information transmission menu is provided to a member's mobile terminal so that when the member selects a menu and the user selects a range of a target area and presses a transmission confirmation button, the location information is automatically input. Service method using permission location information characterized in that. The method of claim 1, The location information collection of the second step is a service method using the permission location information, characterized in that the location information of the user that does not support the automatic location information service is transmitted through a manual input. The method of claim 5, The location information collection of the second step may be directly inputted by city, state, ward, dong, or by various methods such as location input through a subway station or location input centered on a specific area. Service method using location information. The method of claim 5, The service method using the permission location information, characterized in that it further comprises the step of using the stored data when the user manually enters the location information to store the place where the user frequently goes. The method of claim 1, And classifying advertisements suitable for regions and inclinations together with the near member list and providing the classified advertisements with the near member list to members. The method of claim 8, And displaying an advertisement whenever the group selected by the member and information on the selected member are displayed in the provided near member list. The method of claim 9, And selecting an arbitrary member from the provided near member list so as to automatically make a call with the selected member. The method of claim 1, And after the fourth step of providing the short-range member list to the mobile terminal of the member, selecting a random member from the provided short-range member list to automatically chat with the selected member. Service method using location information. The method of claim 1, And after the fourth step, selecting an arbitrary member from the provided short-range member list and automatically sending a text message to the selected member when the SEND button is pressed. . The method of claim 1, And after the fourth step, selecting arbitrary members from the provided short-range member list to automatically transmit simultaneous group texts to the selected members. The method of claim 1, And after the fourth step, selecting any member from the list of short-range members of the provided meeting and pressing SEND button to automatically make a call / chat / text transmission with the selected member. Service method using location information. The method of claim 1, And after the fourth step, if the user selects a meeting, providing a list so that the user can view the area where the member of the meeting is located. The method of claim 1, The short-range member list classification process of the three steps is performed according to the user-set time limit, characterized in that the service method using the permission position information. A first step of registering service usage members using permission location information with information and preference groups of each member; A second step of registering advertisers with information about the location, time of day, and target age; A third step of collecting location information of the member from the mobile terminal of the registered member; A fourth step of classifying the list of service occupancy brands or affiliated stores according to the collected member location information and the advertisement region, time and user age registered by the advertiser; And a fifth step of transmitting the classified service occupancy brand or affiliated store list to the user so that the user can select and view an advertisement. The method of claim 17, Member and advertiser registration in the first step and the second step is a service method using the permission location information, characterized in that the registration via the Internet web page. The method of claim 17, In the third step of collecting location information, the location information transmission menu is provided to the mobile terminal of the member so that when the member selects the menu and presses the transmission confirmation button, the location information is automatically input. Way. The method of claim 17, The service method using the permission location information, characterized in that the advertiser further comprises the step of monitoring the area where the crowd is crowded, so as to select the target area, time, age group. The method of claim 17, The service method using the permission location information, characterized in that for providing a member only for a limited time when the member provides his location information. The method of claim 22, The provided advertisement is a service method using the permission location information, characterized in that it further comprises the step of displaying the location of the shop in a text map method to easily display on the terminal. The method of claim 17, In the step 1, the member may select whether to always receive an advertisement in advance, only when using the service, or only when necessary, and provides the advertisement to the member according to the selection. The method of claim 17, The advertisement providing method may include transmitting location information of a user who does not support the automatic location information service to an Internet server through manual input. A first step of registering the members of the service using the permission location information of each member; The second step of registering advertisers with information about the location, time of day, destination and age, A third step of collecting location information from registered and non-members, A fourth step of classifying and processing a list of brands and merchants occupying a target service for a community group and a current location using the information (location, time zone, etc.); And a fifth step of transmitting the processed community group and the short-range member list together with an advertisement. A first step of registering the members of the service using the permission location information of each member; A second step of allowing the member to select the desired advertisement, collecting the member's location information, and placing the advertisement including the advertisement region, time, age, etc .; Classify the location information of the member and the desired advertisement, and classify the advertisement according to the desired advertisement region, time, demographic information of the advertiser, and match the condition of the advertiser with the member's condition to send the advertisement to the member. With three phases, And a fourth step of reporting and receiving the result of the member's use of the advertisement to the advertiser.