KR102516181B1 - Shopping mall system of half price discount paying back more point than the amount of consumer purchase - Google Patents

Abstract

A half-price discount shopping mall system that pays back an amount greater than a consumer's purchase amount as points is disclosed. This system includes a purchase processing unit and a point service unit. The purchase processing unit performs purchase processing corresponding to product purchase through the customer terminal. The point service department pays member customers additional points set according to the point usage rate, which is the ratio of points paid to member customers and used points used by member customers, and when the points are used in the purchase process at the purchase processing department, Perform a profit margin control that sets a portion of the commodity price as the maximum available point.

Description

A half-price shopping mall system that pays back an amount greater than the consumer purchase amount with points {SHOPPING MALL SYSTEM OF HALF PRICE DISCOUNT PAYING BACK MORE POINT THAN THE AMOUNT OF CONSUMER PURCHASE}

The present invention relates to a shopping mall system with a half-price discount that pays back an amount greater than a consumer's purchase amount as points.

An online shopping mall (or Internet shopping mall, hereinafter referred to as a "shopping mall") refers to a virtual store that allows products to be traded using the Internet, and has no time and space limitations and no borders, so consumers can use the Internet Through this, you can purchase products from shopping malls around the world anytime, anywhere, at any time you want. From the point of view of the shopping mall operator, compared to offline shopping malls, there is an advantage in that it costs little to operate, is not restricted by commercial districts, and can provide product information that suits the tastes of consumers.

In particular, due to the development of high-speed communication networks, efforts to connect shopping malls with offline logistics systems, and rapid development of electronic payment systems, online shopping has grown into a huge market that surpasses offline markets.

Accordingly, the number of users using shopping malls is rapidly increasing, and competition between shopping malls to attract more users is increasing accordingly, and shopping malls are making great efforts to provide more and more diverse services to users.

On the other hand, as a representative of various services of shopping malls, there is a point service system corresponding to a mileage service. Accordingly, when a customer purchases a product in a shopping mall, a portion of the purchase cost can be covered by the points accumulated to the customer.

This point service system has the effect of discounting a certain portion of the company's performance to customers, and has become popular in a short time because it has advantages for companies in securing customers and preventing churn.

In particular, the point service system in shopping malls is easily introduced and operated as a means of marketing by most companies due to the nature of computer storage mechanisms that can easily change and store points.

However, most of the accumulated points are insignificant compared to the purchase amount, so they can no longer meet the expectations of rapidly increasing shopping mall customers, and the experience of using points is also insignificant due to the points accumulated insignificantly. There is a downside to that.

Therefore, it is necessary to provide an innovative point service system that can satisfy the customer's needs in relation to the existing point system and enable customers to use the corresponding shopping mall on their own.

The problem to be solved by the present invention is to provide a shopping mall system that enables efficient point payment and secures the basic profit rate of the shopping mall.

In order to achieve the objects of the present invention as described above and realize the characteristic effects of the present invention described later, the characteristic configuration of the present invention is as follows.

According to one aspect of the present invention, a shopping mall system is provided, in which a shopping mall service is provided to a customer terminal connected through a network, and a purchase process corresponding to purchase of a product through the customer terminal is performed. purchase processing department; and additional points set according to the point usage rate, which is the ratio of the points used by the member customer to the paid points paid to the member customer, are paid to the member customer, and the purchase subject is used when the purchase processing unit uses the point. Including a point service unit that performs profit rate control to set a part of product prices as maximum usable points, wherein the point service unit periodically checks the member customer's point usage rate or the member customer's point use point a point payment unit that pays back an amount greater than the consumer purchase amount as points by paying additional points set according to the point usage rate of the member customer to the member customer; and a profit rate controlling unit configured to set a part of a margin included in a price of a product to be purchased as the maximum usable point, wherein the profit rate controlling unit corresponds to a preset basic profit rate from the margin included in the product price. by setting the remaining margin as the maximum usable point, controlling the point usage rate for each product transaction in the shopping mall to secure the minimum margin rate, which is the basic profit rate of the shopping mall; The point payment unit, when the point usage rate is equal to or greater than a preset first rate, provides points calculated by applying a preset second rate to the payment points or the use points as the additional points to the member customer; And the profit rate control unit sets the basic profit rate differently depending on whether the member customer is a general member or an annual member, but secures the basic profit rate (minimum margin rate) of the shopping mall by controlling the point usage rate according to the product cost every time a product is purchased. do.

According to the present invention, it is possible to induce customers to repurchase products through the use of points by periodically paying points corresponding to an appropriate amount based on the point usage rate according to the points used compared to the points paid to the customer.

According to the present invention, it is possible to provide a shopping mall service that pays back an amount greater than the consumer's purchase amount as points.

According to the present invention, a virtuous cycle structure of point payment and point use (product purchase) can be provided.

According to the present invention, it is possible to secure the basic profit rate (minimum margin rate) of the shopping mall by controlling the point usage rate according to the product cost whenever a product is purchased.

1 is a diagram schematically illustrating a concept in which a shopping mall system according to an embodiment of the present invention is used.
FIG. 2 is a diagram showing a specific configuration of the database shown in FIG. 1 .
3 is a diagram showing the structure of product prices in a shopping mall system according to an embodiment of the present invention.
4 is a diagram illustrating the concept of a basic profit rate used for profit rate control in a shopping mall system according to an embodiment of the present invention.
5 is a schematic flowchart of a point payment method according to an embodiment of the present invention.
6 is a schematic flowchart of a profit rate control method according to an embodiment of the present invention.
7 is a diagram illustrating an example of a payment screen when purchasing a product in a shopping mall system according to an embodiment of the present invention.
FIG. 8 is a diagram illustrating an example in which the maximum usable points are displayed on the screen of FIG. 7 .
9 is a detailed flowchart of the step of calculating the maximum usable point shown in FIG. 7 .
10 is a diagram showing an example of an annual member benefit page in a shopping mall system according to an embodiment of the present invention.
11 is a schematic block diagram of a shopping mall system according to another embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The detailed description of the present invention which follows refers to the accompanying drawings which illustrate, by way of illustration, specific embodiments in which the present invention may be practiced. These embodiments are described in sufficient detail to enable one skilled in the art to practice the present invention. It should be understood that the various embodiments of the present invention are different from each other but are not necessarily mutually exclusive. For example, specific shapes, structures, and characteristics described herein may be implemented in one embodiment in another embodiment without departing from the spirit and scope of the invention. Additionally, it should be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the invention. Accordingly, the detailed description set forth below is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is limited only by the appended claims, along with all equivalents as claimed by those claims. Like reference numbers in the drawings indicate the same or similar function throughout the various aspects.

Throughout the specification, when a certain component is said to "include", it means that it may further include other components without excluding other components unless otherwise stated. In addition, terms such as “… unit”, “… unit”, and “module” described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software or a combination of hardware and software. there is.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily practice the present invention.

1 is a diagram schematically illustrating a concept in which a shopping mall system according to an embodiment of the present invention is used.

As shown in FIG. 1, the shopping mall system 100 according to an embodiment of the present invention is a customer terminal 300 connected through a network 200, and a shopping mall service according to an embodiment of the present invention, specifically a point service. provides

Here, the network 200 performs communication with other devices or other communication networks, and may be implemented with various communication technologies. For example, WCDMA (Wideband CDMA), HSDPA (High Speed Downlink Packet Access), HSUPA (High Speed Uplink Packet Access), HSPA (High Speed Packet Access), Mobile WiMAX (Mobile WiMAX), WiBro (WiBro), LTE ( Long Term Evolution), etc., may include an existing mobile communication network and a broadband wired communication network.

In addition, the customer terminal 300 is a desktop computer, tablet computer, smart TV, smartphone, etc. owned by the customer, and any device capable of communicating with the shopping mall system 100 through the network 200 can be used without limitation.

Meanwhile, as shown in FIG. 1, the shopping mall system 100 according to an embodiment of the present invention includes an interface unit 110, a database 120, a product information providing unit 130, a purchase processing unit 140, and a point A service unit 150 is included. In FIG. 1, description of the general configuration and operation of the shopping mall system 100 not related to the features of the present invention is omitted for convenience of description.

The interface unit 110 performs a function of communicating with the customer terminal 300 through the network 200 . That is, the interface unit 110 operates with a communication protocol corresponding to the network 200 so as to transmit and receive various types of data with the customer terminal 300 through the network 200 .

As shown in FIG. 2, the database (DB) 120 stores various types of information for shopping mall services, product name, product price, product code, product price, manufacturing cost, production cost, margin, and sales business. A product information DB 121 that stores information related to products that are the main target of shopping mall services, such as user information, a member information DB 122 that stores information related to members, such as member names, addresses, IDs and passwords, and points; It includes a point information DB (123) for storing point information including the paid points and used points. Here, the point information DB 123 includes a paid point DB 1231 that stores paid point information for each member and a used point DB 1232 that stores used point information for each member. At this time, the points stored in the member information DB 122 are points remaining after subtracting the used points stored in the used point DB 1232 from the paid points stored in the paid point DB 1231 . On the other hand, the payment point DB 1231 and the usage point DB 1232 may be managed in a way that they are stored together as member-specific information in the member information DB 122, but to specifically represent the characteristics in the embodiment of the present invention For this purpose, a separate DB was configured.

The product information providing unit 130 transfers the product information stored in the product information DB 121 of the database 120 to the customer terminal 300 connected through the network 200 in order to provide the shopping mall service to the customer terminal 300. to provide. A service in which the product information provider 130 provides product information to the customer terminal 300 for the shopping mall service is the same as the existing service, so a detailed description thereof will be omitted.

The purchase processing unit 140 performs overall processing of product purchases in the shopping mall system 100 by purchasing products of the customer terminal 200 connected to the shopping mall system 100 and paying for the purchase accordingly. In particular, the purchase processing unit 140 according to an embodiment of the present invention controls the maximum use of points that customers who are members will use to purchase products according to profit rate control, which will be described later. Hereinafter, customers who use points or receive points refer to customers who have joined the shopping mall system 100 according to an embodiment of the present invention as members.

In addition, when the customer completes product purchase, the purchase processing unit 140 transmits the customer's product purchase information to the point service unit 150 so as to provide points according to product purchase.

Since a payment system used by the purchase processing unit 140 to make a payment for product purchase is already well known, a detailed configuration and description thereof will be omitted here.

The point service unit 150 performs overall management of points for each member, and includes a point payment unit 151 and a profit rate control unit 152. The point payment unit 151 provides points to each member, and the profit rate control unit 152 controls the profit rate to control the use of the points given to each member.

Point payment for each member is basically a point payment corresponding to the amount corresponding to a certain percentage of the purchase price when a point payment is requested from the purchase processing unit 140 upon completion of product purchase. paid to

In addition, the point payment unit 151, according to an embodiment of the present invention, a point payment service that periodically provides a member with an appropriate amount of points based on the ratio of used points to points paid for each member, that is, based on the point usage rate. additionally provided. Optionally, the point payment unit 151 periodically checks the point usage rate, and if the checked point usage rate is equal to or greater than a preset predetermined ratio, the point payment unit 151 provides points at an appropriate ratio set in advance to the paid points or used points. Alternatively, the point payment unit 151 may check the point usage rate at the point usage time of the customer, and may provide points when the checked point usage ratio exceeds a predetermined percentage.

This point payment is made by checking the paid points and used points for each member periodically or at the time of using the points through the point information DB 123 of the database 120, and calculating the ratio of the confirmed paid points and used points, that is, the point usage rate. Corresponding points can be awarded. At this time, the paid points can be checked through the paid point DB 1231, and the used points can be checked through the used point DB 1232.

Meanwhile, the profit rate control unit 152 controls the use of points according to the profit rate control when using the points provided for each member. Hereinafter, details of how the profit rate control unit 152 controls the use of points according to the profit rate control will be described.

First, in the embodiment of the present invention, self-planned products (OEM, ODM methods) can be used as a form of reducing distribution steps and distribution unit costs in order to reduce production costs, which are the basis of product prices. Here, the structure of the product price is generally determined by a price obtained by adding a margin to the manufacturing cost, and at this time, the manufacturing cost is determined by adding a logistics cost and payment gateway (PG) fee to the production cost. Accordingly, when the production cost is reduced, the overall product price may also be lowered. Referring to the example of FIG. 3, (a) is the price structure of regular price products, (b) is the price structure of general discount prices corresponding to general members, and (c) is the price structure corresponding to members who have paid annual membership fees among members. It is an annual member price structure, but the present invention is not limited to this only. For example, the regular price is set at 5 times the production cost, the general discount price is set at 3 times the production cost, and the annual member price is set at 2 times the production cost to secure a margin. In the example of FIG. 3 , the general member price is 23% discounted from the regular price, and the annual member price is 50% discounted from the regular price by half. That is, in the case of banquet members, a shopping mall service that gives a half price discount to the regular price may be provided. On the other hand, product prices for the above list price, general member price, and banquet member price may differ in sales commissions or other commissions in the case of self-planned products of the shopping mall system 100 and products of other brands that are located in the shopping mall system 100. In addition, a benefit of paying back up to 50% of the purchase amount of the consumer in points can be provided. Even in this case, benefits for general members and annual members may be set differently, for example, 25% for general members and 50% for annual members.

As shown in FIG. 4, the above-described profit rate control is set in advance among product price margins in order to prevent margins corresponding to the home shopping company's profits from occurring in product prices due to the use of points held by customers when purchasing products. By fixing the minimum margin rate (also called the basic profit rate) and setting the remaining margin minus the minimum margin rate from the margin of the product price as the maximum amount of points available, the shopping mall's basic profit rate (minimum margin rate) is controlled by controlling the point usage rate for each product transaction. ) to secure.

For example, in (a) of FIG. 3 , for product A whose list price is 33,000 won, if the basic profit rate (minimum margin rate) for profit rate control is set to 20%, the basic profit rate among the 60% margin of product A The remaining 40% excluding 20%, that is, KRW 33,000 x 40% = KRW 13,200, is the maximum point usage amount, so even if a customer uses points to the maximum when selling product A, they can secure a basic profit of 20%, which is the minimum margin rate. there will be

Therefore, the profit rate control unit 152 sets a basic profit rate (minimum margin rate) for controlling the use of points, and when the purchase processing unit 140 considers the use of points when paying for a product, the maximum usable point information for the corresponding product. Profitability control can be performed by providing

Hereinafter, a point payment method according to an embodiment of the present invention will be described in detail with reference to the drawings.

5 is a schematic flowchart of a point payment method according to an embodiment of the present invention.

Referring to FIG. 5 , first, the point payment method according to an embodiment of the present invention may be performed at a point usage rate check point periodically arriving or at a point usage point point of a customer (S100).

Therefore, the point service unit 150 calculates the point usage rate by using the paid points in the paid point DB 1231 and the used points in the used point DB 1232 when the point usage rate check point arrives (S110). . At this time, when the point usage rate confirmation point arrives periodically, the point usage rate for each member is calculated, whereas, when the customer's point usage time point is reached, only the point usage rate of the corresponding customer member is calculated. The timing of checking the point usage rate according to the embodiment of the present invention may be set in various ways according to the point policy for the member in addition to the above method.

Next, it is checked whether the calculated point usage rate is greater than or equal to a first preset rate (S120). Here, the first ratio means a critical ratio that is a criterion for providing points to members. For example, when the first ratio is set to 80% in advance, it is confirmed whether the point usage ratio by the use points against the paid points is 80% or more.

If the calculated point usage rate is greater than or equal to the first preset rate, payment points are calculated using a preset second rate (S130). Here, the second ratio refers to a ratio used to determine points to be paid when points are paid according to the point usage rate. These paid points may be calculated by reflecting the second ratio based on the paid points or used points paid to the member in advance, but is not limited thereto in the embodiment of the present invention. For example, the second ratio may vary depending on whether the member is a general member or an annual member, or the second ratio may vary depending on points used.

Thereafter, the calculated payment points are paid to members whose point usage rate is confirmed (S140). That is, the calculated payment points are reflected and stored in the payment points of the corresponding member in the payment point DB 1231 .

As such, in the embodiment of the present invention, by periodically paying points corresponding to an appropriate amount based on the point usage rate according to the points used against the points paid to the customer, it is possible to induce the customer to repurchase the product through the use of points, In addition, it can provide a virtuous cycle structure of point payment and point use (product purchase).

In addition, in the case of non-members or general members, certain points, for example, 20,000 won, can be immediately paid as points corresponding to the shopping support fund when signing up as an annual member. In addition, when the shopping support money is exhausted within a predetermined period of time, the corresponding predetermined point, that is, 20,000 won may be additionally reissued. Such additional repayment may be limited to, for example, only one time, but is not limited thereto.

In addition, if an annual member who is dormant for a certain period of time, for example, one year, pays in cash for purchasing a product, points exceeding the amount paid in cash, for example, 110%, can be paid back to induce repurchase.

In addition, in the embodiment of the present invention, a point charging station (not shown) can be separately placed so that points can be constantly accumulated through the point charging station when points are needed.

Next, a profit rate control method according to an embodiment of the present invention will be described with reference to the drawings.

6 is a schematic flowchart of a profit rate control method according to an embodiment of the present invention.

Referring to FIG. 6 , in an embodiment of the present invention, the points that can be used when paying for a product purchase by a customer are controlled as maximum usable points. Therefore, as shown in FIG. 7 , the purchase processing unit 140 displays a maximum use button 710 on the payment screen through which the customer can inquire the maximum useable points of the customer when making a payment for product purchase, and When the maximum use button 710 is selected, the purchase processing unit 140 requests the point service unit 150 to inquire about the maximum usable points for the corresponding customer. That is, the profit rate control unit 152 of the point service unit 150 receives a maximum usable point search request for a member from the purchase processing unit 140 (S210). At this time, the purchase processing unit 140 may transmit product information, which is a purchase target of the customer, to the profit rate controlling unit 152 .

Then, the profit rate control unit 152 calculates the maximum usable points for the product using the product price of the purchased product and a preset basic profit rate (or minimum margin rate) (S220). Here, the basic profit rate refers to a rate that is a criterion for calculating the maximum usable points of a member.

After that, the profit rate control unit 152 transfers the calculated maximum usable points to the purchase processing unit 140 . Therefore, the purchase processing unit 140 may display the maximum usable points transmitted from the profit rate control unit 152 as a result of selecting the maximum use button 710 as shown in FIG. Points can be applied and used to pay for purchases.

Referring now to an example of calculating the maximum usable points, the maximum usable points may also be accumulated as points to be paid back to members later. In an embodiment of the present invention, the point accumulation rate may be applied by dividing the usable points of the shopping mall system 100 and the cost per sale (CPS) accumulation rate. For example, when a member of the banquet purchases and pays for a product priced at 30,000 won, the product price is set at twice the product cost, so the product cost of 15,000 won is deducted and the desired margin is deducted. At this time, the desired margin may be set to 25% for general members and 15% for annual members. As an annual member, the desired margin is reduced to KRW 4,500, or 25%. After that, 5% of 1,500 won is deducted as a commission, and 3,000 won is deducted as a delivery charge. At this time, 3,000 won is applied only when the product price is 30,000 won or more, but when the product price is less than 30,000 won, it may be set as no shipping fee. As such, when the product price is 30,000 won, the remaining price after deducting various prices as described above becomes the points and accumulation rate. As a result, the remaining price becomes 6,000 won, and at this price, the point usable amount and the CPS accumulation rate are determined, and each rate can be set separately. In this example, out of 6,000 won, 4,000 won may be determined as a point usable amount, and the remaining amount of 2,000 won may be determined as a CPS accumulation rate. The above example is only one example of the present invention, and may be set in other ways.

As such, in the embodiment of the present invention, the basic profit rate (minimum margin rate) of the shopping mall can be secured by controlling the point usage rate according to the product cost whenever a product is purchased.

Meanwhile, the above-described step of calculating the maximum usable point (S220) is specifically as follows.

9 is a detailed flowchart of the step of calculating the maximum usable point shown in FIG. 7 .

Referring to FIG. 9 , the profit rate control unit 152 determines whether a member purchasing a product is a general member or an annual member (S221).

If the member who purchases the product is a general member (S222), the profit rate control unit 152 applies the first basic profit rate preset to the product price of the product corresponding to the general member to the first maximum available point for the product. Calculate (S223).

After that, the profit rate control unit 152 provides the calculated first maximum usable points to the purchase processing unit 140 .

However, if the member who purchases the product is an annual member (S222), the profit rate control unit 152 applies a preset second basic profit rate to the product price of the product corresponding to the annual member to enable the second maximum use of the product. Points are calculated (S223). Here, the second basic profit rate may be set to be smaller than the first basic profit rate in order to provide more benefits to annual members than to general members. That is, more maximum available points can be applied to annual members than to regular members. Of course, since the product price for an annual member is lower than the product price for a general member, the maximum usable points may be substantially smaller, but a larger percentage of the maximum usable points may be applied to the product price.

After that, the profit rate control unit 152 provides the calculated second maximum usable points to the purchase processing unit 140 .

As described above, in an embodiment of the present invention, annual member subscription can be induced by applying different maximum usable points according to general members and annual members.

On the other hand, in an embodiment of the present invention, members are divided into general members and annual members, and in the case of annual members, more benefits are provided than general members, and the benefits provided in this way are continuously provided through the annual member benefit page as shown in FIG. can be displayed as Examples of annual member benefits include half-price discount benefits, especially half-price discount benefits throughout the year, annual fee of 10,000 won, and shopping subsidies. In this way, by displaying various types of benefits for annual members, it is possible to induce non-members and general members to join as annual members.

Hereinafter, a shopping mall system according to another embodiment of the present invention will be described.

11 is a schematic block diagram of a shopping mall system according to another embodiment of the present invention.

Referring to FIG. 11 , a shopping mall system 500 according to another embodiment of the present invention includes a communicator 510, an input/output unit 520, a memory 530, a processor 540, and a bus 550.

The communicator 510 is connected to an external network 200 to perform signal transmission with the customer terminal 300 .

The input/output device 520 receives a command input from the operator of the home shopping system 500 or displays information. The input/output device 520 includes input devices such as a keyboard, mouse, and touch pad, and output devices such as a Light Emitting Diode (LED) display, a Liquid Crystal Display (LCD), an Organic Light Emitting Diode (OLED) display, and a speaker. do.

* The memory 530 stores point information including product-related information, member-related information, payment points for each member, and use points for shopping mall services.

Memory 530 is also further configured to store a set of codes, which codes are used to control processor 540 to perform the following operations. These operations include receiving information on the first and second ratios used for point payment through the input device 520, receiving information on the basic profit rate used for profit rate control, and receiving information through a communicator. Operation of transmitting and receiving information with a customer terminal through an external network to which it is connected, points calculated using the second ratio if the point utilization rate, which is the ratio of points paid to members and used points, is greater than or equal to the first ratio The operation of calculating the maximum usable point corresponding to the purchase product based on the basic profit rate, and processing the purchase payment for product purchase by applying the calculated maximum usable point.

The memory 530 may include read only memory (ROM), random access memory (RAM), and non-volatile random access memory (NVRAM). Also, the processor 540 may be referred to as a controller, a microcontroller, a microprocessor, a microcomputer, and the like. Also, the processor 740 may be implemented by hardware, firmware, software, or a combination thereof.

The bus 550 is configured to couple all components of the shopping mall system 500, namely the communicator 510, the input/output device 520, the memory 530 and the processor 540.

Embodiments according to the present invention described above may be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the computer-readable recording medium may be specially designed and configured for the present invention, or may be known and usable to those skilled in the art of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter or the like as well as machine language codes such as those produced by a compiler. The hardware device may be configured to act as one or more software modules to perform processing according to the present invention and vice versa.

In the above, the present invention has been described by specific details such as specific components and limited embodiments and drawings, but these are provided to help a more general understanding of the present invention, and the present invention is not limited to the above embodiments. , Those skilled in the art to which the present invention pertains may seek various modifications and variations from these descriptions.

Therefore, the spirit of the present invention should not be limited to the above-described embodiments, and not only the claims described later, but also all modifications equivalent or equivalent to these claims belong to the scope of the spirit of the present invention. will do it

Claims (3)

In a shopping mall system that provides a shopping mall service to a customer terminal accessed through a network,
a purchase processing unit that performs purchase processing corresponding to product purchase through the customer terminal; and
Additional points set according to the point usage rate, which is the ratio of the points used by the member customer to the paid points paid to the member customer, are paid to the member customer and the purchase processing unit uses the point when processing the purchase. Point service department that performs profit rate control to set a portion of the product price as the maximum available points
Including, but the point service unit,
At the time of periodically checking the member customer's point usage rate or the member customer's point use, additional points set according to the member customer's point usage rate are paid to the member customer to provide a higher amount than the consumer purchase amount. A point payment unit that pays back with points; and
A profit rate control unit configured to set some of the margin included in the price of a product to be purchased as the maximum usable point;
The profit rate control unit controls the use rate of points for each product transaction of the shopping mall by setting the margin included in the product price as the maximum available point, excluding the margin corresponding to the preset basic profit rate, so that the minimum profit rate of the shopping mall is the minimum secure the margin rate;
The point payment unit, when the point usage rate is equal to or greater than a preset first rate, provides points calculated by applying a preset second rate to the payment points or the use points as the additional points to the member customer;
The profit rate control unit sets the basic profit rate differently depending on whether the member customer is a general member or an annual member, but secures the basic profit rate (minimum margin rate) of the shopping mall by controlling the point usage rate according to the product cost every time a product is purchased. Characterized in that A half-price discount shopping mall system that pays back an amount greater than the consumer purchase amount as points. delete delete

Images