KR100426202B1 - Advertising method in internet - Google Patents

Abstract

The present invention relates to a method of advertising on the Internet, the method comprising: storing a user's watch list or page characteristics in a database, creating an advertisement table based on the information, and storing the advertisement table in a database; The present invention relates to a method of advertising on the Internet, comprising the step of displaying to a user.

In addition, the present invention relates to a method of advertising on the Internet to sleep (Sleep) the ad on the screen in advance, when an event that requires a loading for a predetermined time or more occurs, or to display the ad on the screen as soon as the event occurs And a step of extinguishing or sleeping the advertisement at the same time as the loading of the event is completed.

Description

Advertising method in internet}

The present invention relates to an internet advertising method, characterized in that the advertisement is selected according to the user's interests and the characteristics of the page and a table is created according to the advertisement.

Conventional advertisements have all kinds of advertisements irrespective of the user's interests, and thus have no effect of targeted advertisements, and are simply insufficient to draw the user's attention to advertisements by text or pictures. According to the research, the effect of the banner advertisement according to the prior art is so low that the clickthrough rate per impression (impression) remains at about 0.7%. In addition, since it takes a lot of time to load an advertisement during page movement or information retrieval, the user may be offended.

The present invention aims to provide advertisements according to the user's interests or the characteristics of the page and to induce the user to be curious about the products, events, etc. of the advertisements. It also aims to display advertisements without delaying the loading time of the data.

1 is a block diagram showing an Internet advertising apparatus according to the present invention.

2 is a schematic operational flowchart of a first embodiment of the present invention;

3 is a schematic operational flowchart of a second embodiment of the present invention;

4 is a detailed flowchart according to the first embodiment of the present invention.

5 is a detailed flowchart according to a second embodiment of the present invention.

* Explanation of symbols for main parts of the drawings

110: server device 111: connection

112: interface unit 113: operating system

114: internet protocol 115: database management unit

116: CGI program unit 117: WWW server

118: Database 119: Ad Creation and Distribution

An advertisement system on the Internet according to the present invention for achieving the above object is an input unit for receiving information from a user, an output unit, an interface unit, an Internet protocol unit, a browser and an operating system for controlling the devices and a connection unit connected to the Internet network. In the Internet advertising system comprising a terminal device including a server device including an operating system for controlling the device and the terminal, the connection unit, the interface unit, the Internet protocol unit, the WWW server, the CGI program unit, the database and the devices connected to the Internet network, And a database storing an advertisement table based on the information and a device storing an advertisement table based on the information and displaying the advertisement to the user based on the advertisement table. System.

In addition, the advertising method on the Internet according to the present invention for achieving the above object comprises the steps of storing the characteristics of the user's watchlist or page in a database and creating an advertisement table based on the information and storing in the database And displaying the advertisement to the user according to the advertisement table.

In addition, an advertisement method on the Internet according to the present invention for achieving the above object is to sleep the advertisement in advance on the screen (sleep) in advance, and when an event that requires a loading for a predetermined time or more occurs or immediately after the event occurs Advertisement on the Internet comprising the step of making the advertisement visible on the screen and the step of extinguishing or sleeping the advertisement at the same time as the loading of the event is completed.

In addition, the advertising method on the Internet according to the present invention for achieving the above object is an advertising method on the Internet including a voice or various sound stimuli.

In addition, the data storage method according to the present invention for achieving the above object, in the case of a membership system, the user's interest list based on the member information is stored in a database, in the case of a non-member site data characteristics of the page How to save to the base. In addition, there is a method of storing information related to an input input through a predetermined input window in the database.

Further, in the advertisement method on the Internet according to the present invention for achieving the above object, in the step of extinguishing or slipping the advertisement at the same time as the completion of the event, the advertisement is slipped to execute the same advertisement table, and the other advertisement table is executed. The advertisement method on the Internet, characterized in that to terminate the advertisement to send a new.

Also, it is an internet advertising method that draws user's attention by using voice and sound stimulus for advertisement without additional application program. It also saves fast transmission and loading time by storing it in the buffer when providing image and text of page. How to shorten it.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram showing an Internet advertising apparatus according to the present invention.

This device is composed of a general terminal device 100 and a server device 110 for transmitting data. The terminal device 100 is connected to the input unit 106 and the interface unit 104 for outputting the input content to the corresponding device. The input unit 106 includes a keyboard, a mouse, and the like, and the terminal device constitutes an operating system 102 connected to the output unit of the interface unit and an internet protocol unit 103 operated by the operating system 102. The operating system 102 causes each device to operate so that the device processes the content input through the interface unit 104. The internet protocol unit 103 refers to all protocols used on the Internet, and is required to receive a service through the Internet. The terminal apparatus is provided with a browser 101 which is operated by the operating system 102 and which can be connected to the Internet by the Internet protocol unit. The browser displays all search documents and advertisements on the Internet for the user to view. The terminal device has a connection portion 105 connected between the interface portion 104 and the Internet and an output portion connected to the interface portion 104. The connection unit 105 is provided with a modem and a network adapter for connecting to the Internet network. The output unit 107 includes various devices such as a monitor so as to display contents and advertisements searched by a browser.

On the other hand, the server device operates and is configured like the connection unit 111, the interface unit 112 and the operating system 113 and the Internet protocol unit 114 of the terminal device. That is, the server device includes a connection unit 111 connected to the Internet and an interface unit 112 for outputting the input contents to the corresponding device. In addition, the apparatus includes an operating system 113 and an internet protocol section 114 for operating each apparatus so that the apparatus processes the contents input through the interface portion. The server device includes a WWW server unit 117 that is operated by the operating system 113 and operates on the Internet protocol unit 114. The WWW server unit 117 transmits data requested by the browser according to the HyperText Transfer Protocol (HTTP). Hypertext Transfer Protocol (HTTP) defines a protocol for communication between a browser and a server. In the server device, the CGI program unit 116 is connected between the WWW server unit 117 and the database management unit 115. The database manager 115 operates by the operating system 113, and outputs data necessary for the CGI program unit 116 to operate with reference to the database unit 118. The apparatus has a database portion connected with the database management portion. The database unit outputs data required by the database manager or stores data input through the database manager. The advertisement creation distribution unit 119 creates an advertisement table based on the data stored in the database to enable the fast transmission of the relevant advertisement.

The structure of the database required in the Internet advertising method according to the present invention is as follows.

In the case of a membership system, a field of a user is created as shown in Table 2 below by referring to a table consisting of a list and numbers as shown in Table 1 below. This field consists of name, ID, gender, occupation, interests, etc.

Table 1

List number dance One Travel 2 Reading 3 shopping 4 · ·

Table 2

ID Name age ··· Interests bs-son Son Seung-seung 30 ··· 1, 3, 6, ...

Based on this field, an advertisement table consisting of a classification number, advertisement image, audio, and URL (Uniform resource locator) as shown in Table 3 is created for each user and stored in a database.

Table 3

xxx members

Classification number Ad image audio URL One oo dance school Kim Hyun-Jung's bruise xxx.xxx.xx.x 2 ?? bookstore Sound ???. ???. ?? ··· ··· ··· ···

In the case of non-member sites, that is, anonymous sites, the table is stored in a database according to the characteristics of the page as shown in Table 4 below. This field consists of Uniform Resource Locator (URL), page number, audio, image, and so on.

Table 4

URL Page number audio Ad image xxx.xxx.xx 24 Rooster xx chicken

2 is a flowchart illustrating an operation flow centering on the browser 200, the WWW server 201, the CGI 202, and the database 203 in the first embodiment of the present invention.

In the first step, when the user inputs an address to the WWW server (204), the image or text of the page is transmitted (205). This allows for fast transfers once called through buffering.

In the second step, after the buffering, the applet described in the page is activated 206 to send the characteristics of the page and the member ID (207) to request the database 208 the advertisement information according to the characteristics of the page and the member ID. An advertisement table is created based on the retrieved data (210), and the created advertisement table is displayed (211,212). Advertisements are generated and destroyed at the mouse position or at the designated position with the sound stimulus. The sound stimulus can be provided by simply opening the page. These advertisements can be not only products, but also announcements of events (On-line, Off-line), as well as lottery and coupon advertisements that provide incentives when clicked. In addition, it is possible to display related products corresponding to the user's interests and page characteristics by providing or linking home shopping. Such advertisement is possible regardless of a separate application, a special browser, or an OS (client side).

In the third step, when an advertisement is clicked (213), it moves to an advertisement site (214). If the advertisement is the same page, the timer may be repeatedly presented or moved to another advertisement by a timer.

3 is a flowchart illustrating an operation flow centering on the browser 300, the WWW server 301, the CGI 302, and the database 303 in the second embodiment of the present invention.

In the first step, when a user inputs an address (304) to the WWW server, an image or text of the page is transmitted (305).

In the second step, the applet is started (306) to request a database search according to the characteristics of the page or the member ID (308), and an advertisement table is created based on the information (310), and the advertisement is hidden on the screen (Hidden). (311,312). When a new URL is input for visiting another site, an advertisement may be output based on the advertisement table created by the member information of the previous page or the characteristics of the previous page.

When the event request 313 takes time in the third step, an advertisement 314 that is hidden on the screen is output. The event refers to all cases in which it takes time to load, such as moving a page, entering a new URL, moving to another site, and requesting information retrieval. The time may output an advertisement after a predetermined time by a Timer, or may output an advertisement immediately upon request of an event. This is because we have already loaded the ad, so we can run the ad right away. Voice information, lottery elements, etc. can be used for such advertisements. In addition, instead of the loading bar image at the bottom of the screen indicating the degree of loading, the advertisements can be displayed in aberrations one by one, and a flash or animation can be included in the advertisement. For example, do-> Marti-> Matiz-> Matiz !! As the load increases, the letters are increased one by one.

Once the event is completed 315 in the fourth stage, the hassle of closing the advertisement again is reduced by slipping or terminating the advertisement 316. After that, in order to repeat the same advertisement, the advertisement is slipped and the advertisement is terminated when a new advertisement is called.

4 is a detailed flowchart according to the first embodiment of the present invention.

When the user inputs a server address (401), the WWW server 117 transmits the image and text of the page (402). In the case of a membership system, the user's ID and password are requested (405) and the applet is started (406). In the case of a registered member, an advertisement table as shown in Table 3 is created in a database based on the member information created as shown in Table 2 (409). The advertisement creation distribution unit transmits an advertisement based on the table (412). For example, if a member's interests are dance, reading, etc., the advertisements are assigned to dance 1 and the advertisements related to reading 2 are sent in order. In addition, an advertisement table can be created in consideration of age and occupation. In the case of a non-registered member, a member registration screen is transmitted to provide an opportunity for subscription (408), and based on the information (409), a field of a user as shown in Table 2 is created and stored in a database. Based on this, the advertisement creation distribution unit creates an advertisement table as shown in Table 3 and transmits an advertisement based on the order stored in the advertisement table (412). In the case of a non-member site, the advertisement table according to the characteristics of the site as shown in Table 4 is transmitted from the database (410) and the advertisement is transmitted (412). For example, if the site is a chicken specialty store, the chicken image will be displayed along with the roar of the chicken. In addition, it is possible to display related products corresponding to the user's interests and page characteristics in connection with home shopping.

When an advertisement click event occurs (415), it moves to the advertisement site (416).

This advertisement causes the next word to be sent 412 after the predetermined time (e.g. 120 seconds) through the Timer (417).

5 is a detailed flowchart according to a second embodiment of the present invention.

When the user inputs the server address (501), the WWW server transmits the image and text of the page (502). In the case of a membership system, the member's ID and password are requested (505) and the applet is started (506). In the case of a registered member, the member information created as shown in Table 2 is searched for in the database (509), and the advertisement creation distribution unit creates an advertisement table as shown in Table 3 based on the member information (510). The advertisement creation distribution unit transmits an advertisement based on the table (512). In the case of a non-registered member, the member registration screen is transmitted to provide an opportunity for registration (508), and then based on the information (509), based on the member information created as shown in Table 2 above, the advertisement creation and distribution unit provides The same advertisement table is created to transmit advertisements based on the table (512). In the case of a non-member site, a page property is retrieved from a database (504), an advertisement table is created according to the site characteristics as shown in Table 4, and an advertisement is transmitted (512) based on the table. In the case of a search site, not only the characteristics of the page but also information related to the input input through the input window may be stored in the database, and an advertisement table may be created based on this, and the advertisement may be transmitted (512). For example, when a car is entered in an input window, an advertisement related to XX car or OO car is transmitted by queue method. Once the transmitted advertisement is slipped on the screen and an event occurs that takes a long time (eg, 10 seconds or more) to be loaded 513, an advertisement is derived 515. When the loading of the event is completed (516), the advertisement is slipped or terminated (519). In addition, when inputting kitchen utensils in the input window, the home shopping advertisement related to kitchen utensils is transmitted / displayed in a queue technique. In this case, the advertisement is slipped to execute the same advertisement, and the advertisement is terminated to newly transmit another advertisement. Whether the sleep and end can be changed by the WWW server 117. When loading for a long time, after a predetermined time (for example, 30 seconds) (517), the next advertisement is transmitted (512) according to the advertisement table.

According to the Internet advertising method and apparatus according to the present invention, it is possible to maximize the effect of the advertisement by being able to target advertising to the user. Advertisement not only calls the user's attention through voice and sound stimulus, but also because of the propagation of sound stimulus can advertise several people at the same time, and the repeated presentation of the same product to show the repeated advertising effect. In addition, in conjunction with home shopping, it is possible to easily induce product purchase of a desired product by displaying products corresponding to the user's interests, page characteristics, and search terms. On the other hand, it is very effective to advertise without delay of loading time through the buffering and the method of slipping the advertisement in advance.

Claims (7)

delete delete If the site the user accesses is a membership site, the user's watchlist is stored in a database based on the user's membership information. In the case of a non-member site, the characteristics of the page are stored in the database. When inputting predetermined information, storing the input information in the database; Analyzing the information stored in the database and selecting advertisements according to the advertisements to create an advertisement table; Slipping an advertisement on a screen in advance in the order stored in the advertisement table; Displaying the slipped advertisement when an event requiring a predetermined time loading occurs; And And stopping or slipping the advertisement at the same time as the loading of the event is completed. delete delete delete delete