KR20020015396A - Advertising method by internet - Google Patents

Abstract

The present invention relates to an advertisement method through the Internet, and more particularly, to add different concepts to members on a screen of a user terminal based on time-of-day analysis of users and time-of-interest based on an analysis of preferences of advertisements. It relates to an advertising method through the Internet that can maximize the efficiency of the advertising.

According to the present invention, a user inputs an address of a web server on the Internet to output a website, and inputs an ID and password on the outputted website to perform member authentication, and if the member is not a member, output the web. After registering according to the input form in the member registration window provided by clicking on the member registration viewing menu provided on the site and registering in the user DB, and by clicking the advertisement preference registration viewing menu provided on the output website After inputting according to the input form in the preference registration window, registering in the site usage tendency and preference DB, transmitting the web server to request analysis of the members' preferences from the analysis server, and time of advertisement for the members in the analysis server. Analyzing the preferences of each group, transmitting the time slot preferences of the ads analyzed by the analysis server to the web server, and Requesting an advertisement corresponding to the advertisement DB according to the transmitted preference, checking a time zone for accessing the member, and outputting an advertisement corresponding to the time zone on a browser of a website to which the user accesses It consists of steps.

Description

How to advertise over the internet {ADVERTISING METHOD BY INTERNET}

The present invention relates to an advertisement method through the Internet, and more particularly, to add different concepts to members on a screen of a user terminal based on time-of-day analysis of users and time-of-interest based on an analysis of preferences of advertisements. It relates to an advertising method through the Internet that can maximize the efficiency of the advertising.

The Internet includes a large number of computers and computer networks interconnected through communication links.

Interconnected computers exchange information using a variety of services, such as e-mail, gopher, and the World Wide Web.

The WWW service enables a server computer system (i.e., a web server or website) to transmit visual web page information to a remote client computer system.

The remote client system can then display such a web page.

Each resource (computer or webpage) of the WWW can be distinguished by a unique Uniform Resource Locator (URL) address.

To view a particular web page, the client computer system specifies the URL for that web page in a Hyper Text Transfer Protocol (HTTP) request.

Such a request is sent to a web server supporting the web page, which forwards the web page to a client computer system.

The client computer system accepts the web page and displays it using a browser, which is a special purpose application that performs the request and display of the web page.

A URL input unit for inputting a website provided on a browser executed on the client computer system, or an address used to display a web page, is normally inputted as http://www.acb.com/home/def.

Here, HTTP is a communication protocol that is applied to transfer hypertext documents handled on the World Wide Web to another place. If you enter a specific URL, HTTP requests a database (eg a website) on the server with the address acb.com.

The server receiving the request transmits a web page having a hierarchical directory structure of home / def to the browser of the client computer system.

Here, a plurality of web pages included in a web site are text files used to create a homepage, which is produced as a Hyper Text Markup Language (HTML) document.

When the user instructs the browser to display the web page, the browser requests the server computer system to deliver the HTML document defining the web page to the client computer system.

When the requested HTML document is received at the client computer system, the browser displays the web page in the manner defined by the HTML document.

Most of the advertisements using the Internet are conventional banner advertisements. In general, they are always in the same location and are generally operated according to the operating conditions of the web server without considering the characteristics of users (accessors). In the case of investigating members' preferences, the CF that was broadcast on TV was converted into a file for the Internet, and then provided to members and points were provided.

As a result, advertisers had no choice but to reduce the effectiveness of advertisements compared to costs, and users were forced to view ads that were less relevant and unilaterally provided.

The present invention has been made to solve the above-described problems, advertisers by outputting different advertisements on the screen of the user terminal for each time zone based on the time-of-interest analysis and preference analysis of the advertisement by adding a time concept to the Internet advertising It provides advertisement effect similar to 1: 1 direct advertisement in target market to increase advertising efficiency for cost and to prevent inadvertent advertisement for members by providing Internet-based advertising method that can block indiscriminate internet advertising pollution. The purpose is to.

In order to achieve the above object, the present invention provides a web server for operating a user DB, advertisement DB, web information DB, and an analysis server for operating the site usage and preference DB, forming a network, the web server On an Internet system connected to a user terminal connected through an internet network,

Outputting a website by a user inputting a web server address on the Internet;

Inputting an ID and password in the outputted website to perform member authentication;

If the member is not a member by clicking on the member registration browsing menu provided on the outputted website in the member registration window that is output according to the input form and registering in the user DB,

Registering the user preference and preference DB after inputting according to the input form in the preference registration window displayed by clicking the advertisement preference registration viewing menu provided in the output website;

Transmitting from the web server to the analysis server to request a preference analysis of the member;

Analyzing the time slot preference of the advertisement for the member in the analysis server;

Transmitting time zone preferences of the ads analyzed by the analysis server to the web server;

Requesting an advertisement corresponding to the advertisement DB according to the transmitted preference;

Checking a time zone for accessing the member;

And outputting the advertisement corresponding to the time zone on a browser of a website to which the user accesses.

1 is a block diagram of a system according to the present invention.

2 is a flowchart of an advertisement method through the Internet according to the present invention.

<Description of the symbols for the main parts of the drawings>

1: user DB 2: advertisement DB

3: Site usage preference and preference DB

4: Web Server 5: Analysis Server

6: network 7: internet network

8: user terminal 9: Web information DB

Hereinafter, the present invention will be described with reference to FIGS. 1 to 2.

1 is a block diagram of a system according to the present invention.

2 is a flowchart of an advertisement method through the Internet according to the present invention.

In more detail the present invention, a user DB (1) including information on the member's ID, password, personal details, advertising DB (2) containing advertisement information such as a company or goods, and various Web server (4) for operating the web information DB (9) including the form information, and analysis server for operating the site usage tendency and preference DB (3) including the site usage tendency of members and preference information of advertisements by time zone (5) comprises a user terminal 8 which forms a network 6 and which the web server 4 connects via the Internet network 7.

The user DB 1 is configured to store user personal information in which information about a member's ID, password, and personal information is classified by age, gender, and the like.

When the user clicks on the member registration browsing menu in the state of accessing the website of the present invention, the member registration window stored in the web information DB 9 is configured to be transmitted on the web browser of the user terminal 8.

After filling in the text input unit for inputting the personal identification information provided in the member registration window according to the input form, and clicking the member registration browsing menu, the user is registered in the user DB 1 operated by the web server 4. do.

The advertisement DB 2 is configured to store advertisement information about a company or a product.

When the users using the present invention access the web server 4, the web server 4 and the analysis server 5 interoperate with the web site transmitted on the web browser of the user terminal 8 according to the time zone. The corresponding advertisement is transmitted on the web browser of the user terminal 8.

The web information DB 9 is configured to store form information such as a member registration window and a preference registration window in a web page format.

The site usage propensity and preference DB 3 is configured to store the member's site movement path and use time and favorite advertisement preference information.

When the user accesses the website of the present invention, the advertisement preference registration view menu is clicked so that the preference registration window stored in the web information DB 9 is transmitted to the web browser of the user terminal 8.

After filling the input form into the text input unit for inputting the advertisement preference information provided in the transmitted preference registration window, and clicking the advertisement preference registration browsing menu, the site usage tendency and preference DB operated by the analysis server 5 It is registered in (3).

In addition, after the member logs in to the site, activities such as the path and time of moving to the site are updated and registered in the site usage tendency and preference DB 3 by the analysis server 5.

2 is a flowchart illustrating an advertisement method through the Internet according to the present invention.

As shown in Fig. 2, in the state where the user is connected to the Internet, the step of outputting the website by inputting the website address of the present invention to the URL input unit provided on the web browser provided in the user terminal 8 ( S100),

In step (S110) and the member authentication by inputting the ID and password in the output website;

If the member is not a member by clicking on the member registration browsing menu provided on the output website to enter the input form in the member registration window that is output after registering in the user DB (S120),

And clicking the advertisement preference registration browsing menu provided in the output website, inputting the form according to the input form in the preference registration window, and registering it in the site use propensity and preference DB (S130);

Transmitting from the web server 4 to the analysis server 5 so as to request the preference analysis of the member (S150);

Analyzing the time zone preference of the advertisement for the member in the analysis server (S160),

Transmitting the time zone preference of the advertisement analyzed by the analysis server 5 to the web server 4 (S170);

Requesting an advertisement corresponding to the advertisement DB 2 according to the transmitted preferences (S180);

Checking a time zone for accessing the member (S190);

The step of outputting the advertisement corresponding to the time zone on the browser of the website that the user is connected (S200).

In the case of the member in step S110, the web server 4 transmits the analysis server 5 to request the analysis of the preference of the member (S150).

In step S100, the user inputs the website address of the present invention to the URL input unit provided on the web browser provided in the user terminal 8 while outputting the website. ).

In step S110 by entering the ID and password of the member to determine whether or not the member.

In the case of a member, step S150 is performed immediately to request a preference analysis. If the member is not a member, step S150 is performed after the member registration step (S120) and the advertisement preference registration step (S130).

Personal information of the individual entered in step S120 is stored in the user DB (1) and preference information of the advertisement entered in step S130 is stored in the site usage tendency and preference DB (3).

In step S150, the web server (4) and the member's usage tendency of the site to the analysis server (5) in order to output the advertisement on the member's screen based on the web page and preferences that members frequently visit within the site after allowing the member to log in Send request for preference analysis.

In step S160, the analysis server 5 analyzes the site usage tendency and the site usage tendency in the DB DB 3, and transmits the usage tendency and preference to the web server 4 in step S170.

At this time, after the member logs in to the site, activities such as the route and time to move the site are updated and registered in the site usage tendency and preference DB 3 by the analysis server 5.

In step S180, the web server 4 requests the corresponding advertisement from the advertisement DB 2 based on the information received from the analysis server 5, and checks the time zone in step S190.

In step S200, the web server (4) arranges the advertisement received from the advertisement DB (2) according to the member's use of the site and the user's website at any time at any time while the member searches the site. Print on the browser.

As described above, according to the present invention, a time concept is added to the Internet advertisement, and different advertisements are displayed on the screen of the user terminal according to time slots based on the analysis of time slots and the preferences of the advertisements. By constructing a combination of products that can double the advertising effect, by making several advertisements in one advertisement, it is possible to increase the advertising effect and reduce the advertising cost for the advertiser, and to the members indiscriminately Internet advertising. There is an effect that can block the source of pollution.

Claims (3)

Web server (4) running user DB (1), advertisement DB (2), web information DB (9) and analysis server (5) running site usage propensity and preference DB (3) are network (6). On the Internet system in which the web server 4 is connected to the user terminal 8 connected through the Internet network 7, Outputting a website by inputting a website address to a URL input unit provided on a web browser provided in the user terminal 8 (S100); In step (S110) and the member authentication by inputting the ID and password in the output website; If the member is not a member by clicking on the member registration browsing menu provided on the output website to enter the input form in the member registration window that is output after registering in the user DB (S120), And clicking the advertisement preference registration browsing menu provided in the output website, inputting the form according to the input form in the preference registration window, and registering it in the site use propensity and preference DB (S130); Transmitting from the web server 4 to the analysis server 5 so as to request the preference analysis of the member (S150); Analyzing the time zone preference of the advertisement for the member in the analysis server (S160), Transmitting the time zone preference of the advertisement analyzed by the analysis server 5 to the web server 4 (S170); Requesting an advertisement corresponding to the advertisement DB 2 according to the transmitted preferences (S180); Checking a time zone for accessing the member (S190); And outputting the advertisement corresponding to the time zone on a browser of a website to which the user accesses (S200). The method according to claim 1, wherein in the step S110, when the user is a member, the web server (4) transmits the analysis server (5) to request a preference analysis of the member (S150). The method according to claim 1, wherein the activities such as the route and time of moving the site after the member logs in to the site are updated and registered by the analysis server 5 in the site use tendency and preference DB 3. Advertising method.