JPH0723832Y2 - Advertising structure of running body - Google Patents

Description

[Detailed description of the device]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising structure of a traveling body that allows passengers to see an advertisement when the outside becomes dark by utilizing the difference between the inside and outside of the traveling body.

[Prior art]

Conventionally, as a means for advertising to passengers on buses, trains, and other running bodies, a paper with printed advertisement is hung in the vehicle, or a card-shaped advertisement is fitted on a guide rail provided along the inner wall surface of the vehicle body. It was done in a complicated manner. In addition, a sticker-like advertisement may be attached to the window,
Since the advertisement portion is shielded from light, the advertisement cannot be attached to the entire window.

[Problems to be solved by the device]

If you insert or hang the paper like this,
It is difficult to set up a new advertising space in the car, etc., and it was not possible to expand the advertising space more than ever. Moreover, although the window is vacant, if all of it is used as an advertising space, there is a problem in terms of practicality because light does not pass through. This invention was created as a result of intensive research in view of the above circumstances, and its main problem is to use the window as an advertising space, but when the outside is bright, the inside and outside can be seen through each other. The present invention relates to an advertising structure of a traveling body that allows passengers to see an advertisement inside when the outside is dark.

[Means for solving problems]

In order to achieve the above object, in the invention according to claim 1, a sheet-shaped advertising body having a translucent advertising display unit having light transmissivity in a window that contacts the outside of a running body such as a bus, a train or the like. We take the technical means of removably attaching. Further, in the invention of claim 2, the technical means of using the film for the half mirror in the advertisement display portion is taken. According to the third aspect of the present invention, a semitransparent advertising display having light transparency is attached to a window that is in contact with the outside of a running body such as a bus or train, and a video projection device is provided inside the running body. , The technical means of projecting on the advertising display.

[Action]

According to the first aspect of the invention, when the outside is bright, the light is transmitted through the advertising body or the advertisement display unit, so that the window allows the light to pass through the inside and outside as in a normal window and can be seen from each other. When the outside of the window is darker than the inside, light from the outside does not enter, so that the advertisement display unit is lifted and passengers such as buses and trains can see the advertisement display unit displayed on the window. According to the second aspect of the invention, since the half mirror film is used for the advertisement display portion, the light on the inner side is reflected so that the advertisement display portion can be displayed more clearly. According to the third aspect of the invention, when the outside becomes dark, the advertisement display body becomes a screen, and passengers can see the image projected by the image projection device provided inside.

【Example】

A preferred embodiment in the case where the advertising structure for a running body according to the present invention is applied to a subway vehicle will be described below with reference to the drawings. This advertising structure 1 is, as shown in FIG. 1, a window 10 of a vehicle 11.
The sheet-shaped advertising body 2 provided with the semi-transparent advertising display portion 3 having a light transmitting property is detachably attached. That is, in this embodiment, the advertising body 2 has a structure in which an advertising display portion 3 formed with desired advertising characters and figures is adhered to a base 4 made of a transparent film, as shown in FIG. There is. The advertisement display unit 3 is made of a film for a half mirror in this embodiment. As this film for a half mirror, a known film which is used as a half mirror by adhering it to a transparent glass can be used. In this invention, the entire advertising body 2 may be a half mirror film. Further, as shown in FIG. 3, the advertisement body 2 may be one in which the advertisement display section 3 is formed in series on the transparent base 4. Further, in the present invention, the advertisement display unit 3 is not limited to the half mirror film, and in short, it may be any one that transmits light and has semitransparency. Next, the advertising body 2 has a peelable adhesive layer 6 on the back surface as shown in FIG. 2 and is adhered to the window. In this case, if the peeling piece 5 having no adhesive layer 6 is provided, the peeling can be facilitated. Further, the window may be provided with the advertising body attaching means 7 without providing the adhesive layer 6. For example, as shown in FIG. 4, a spring band 17 is provided to insert and hold the advertising body 2 or to provide a frame for opening and closing and setting the advertising body so that the advertising body can be detached by locking the frame. It may be configured to be attached. Alternatively, as shown in FIG. 5, the window frame may be provided with slits 17 for fitting both sides of the advertising body 2, and the advertising body 2 may be fitted therein. In short, in this invention, the advertising body 2 is detachably attached to the window.
It should be possible to install along 10. Since it has the above configuration, when the outside of the window 10 is bright, for example, when a subway train arrives at an underground station,
The window 10 inside the vehicle transmits light through the advertising body 2 (the base 4 and the film 3 for the half mirror), so that the light transmits inside and outside like a normal window and can be seen from the inside and outside of the vehicle. Next, when starting from the station and entering the tunnel, the outside of the window 10 becomes darker than the inside of the vehicle, so the advertisement display unit 3 of the advertising body 2 attached to the window 10 reflects the light inside the vehicle and advertises to passengers. You will be able to show it. Next, the advertisement structure 1'shown in FIG. 6 has an advertisement display body 2 '.
3 shows a different embodiment in which is used as a screen. In this advertising structure, the advertising display body 2 ′ is made of a transparent semi-transparent film such as white that transmits light, and is attached to the vehicle window 10 in the same manner as in the above embodiment. In addition, a video projection device 8 such as a projector is set inside the vehicle, and for example, a sensor 9 for detecting the brightness of the outside.
When it is determined that the brightness is less than or equal to a predetermined brightness, the switch is turned on. Therefore, when the outside becomes dark, the advertisement display body 2'becomes a screen and the image is projected from the image projection device 8, so that the passenger can enjoy the image. Since other configurations are similar to those of the above-described embodiment, the same components are designated by the same reference numerals and the description thereof will be omitted. In the above embodiment, the subway vehicle has been described as an example, but it may be a window of a moving body such as other trains, buses, airplanes, ships, etc. The advertisement display section can be shown. In addition, it is needless to say that the present invention is not limited to the above embodiment, and various design changes can be made.

[Effect of device]

According to this invention, since the window can be used as an advertising space, the entire advertising space can be further expanded. Also, when the outside is bright, light can be transmitted from both inside and outside as a normal window and can be seen from each other, so there is no fear of inconvenience. Furthermore, since a film for a half mirror and other light-transmissive films are used, the advertisement appears to float on the window when the outside is dark, and the appeal of the advertisement medium is high.

[Brief description of drawings]

FIG. 1 is a plan view of an essential part showing a preferred embodiment of the advertising structure of the present invention, FIG. 2 is a sectional view of the same, FIG. 3 is a sectional view showing another embodiment of an advertising display unit, and FIG. 4 is an advertising body. Fig. 5 is a plan view when the product is locked by a spring band, Fig. 5 is a cross-sectional view when the advertising body is set by inserting it in the guide slit, and Fig. 6 is a different embodiment in which the advertising display body is a screen. It is a partial side view which shows an example. 1 ... Advertisement structure 2 ... Advertisement body 3 ... Advertisement display part 4 ... Base 6 ... Adhesive layer 7 ... Attachment means 8 ... Image projection device 9 ... Sensor 10 ... Window

Claims (3)

[Scope of utility model registration request] 1. A sheet-shaped advertising body detachably attached to a window, which is in contact with the outside of a running body such as a bus, a train or the like, and which has a translucent advertising display portion. Body advertising structure. 2. The advertising structure for a running body according to claim 1, wherein the advertising display section is made of a film for a half mirror. 3. A translucent, sheet-like advertisement display is attached to a window in contact with the outside of a running body such as a bus, train or the like, and a video projection device is provided inside the running body. An advertising structure for a running body, which is projected on the advertising display body.